Devyn L.

OBrien
652 Lynn Fells Pkwy | Melrose, MA 02176 | 617-791-2724 | devynob@gmail.com | @devyn_obrien

EDUCATION
University of Massachusetts Amherst Isenberg School of Management Bachelor of Business Administration in Marketing Minor: Information Technology Amherst, MA Candidate: May 2014

RELEVANT EXPERIENCE
Account Manager September 2012-Present uConnect Inc. Amherst, MA Manage relationship between uConnect CEO and on campus staff, students, and faculty Create partnerships with influential online contributors to write guest features on our blog Drove site stats from 5,000 to 9,000 page views per month Design and execute marketing initiatives on minimal budget Analyze traffic and user data using Google Analytics and WordPress JetPack Business Development Intern June 2013-August 2013 MillwardBrown Digital Boston, MA Prospected 760 leads for inside sales reps and created over 30 appointments with potential clients Managed 20 existing client relations worth greater than 10k total Implemented weekly Twitter contest with a landing page to increase virality and engage consumers Published two content pieces on their AdAge award winning blog using data and current trends Led a presentation on Google Analytics and Google Adwords for inside sales team Constructed an Intern Welcome Packet to streamline onboarding and training for future interns Marketing Intern June 2012 August 2012 Century 21 Starwood Wilmington, MA Initiated professional image and sales opportunities for brokers agents on social platforms Planned and taught interactive social media class for 10 agents Designed PowerPoint presentation to be used at open houses and client meetings Marketing Intern May 2011 August 2011 ShutterBooth Boston Woburn, MA Blogged on company website about major events Oversaw ShutterBooths at large events both corporate and family-sponsored Conducted a competitive analysis to recommend best marketing strategies

ACTIVITIES
TEDxUMassAmherst January 2014-Present Vice President of Marketing Lead a group of marketing directors in managing PR strategies and on campus promotions Post content and manage a Facebook page with a following of 2,400 Isenberg Marketing Club September 2012 Present Vice President January 2013 Present Oversee two sub-committees that account for over 100 members Strategize to establish new club wide initiatives to give members leadership opportunities Coordinate communication between committees on the executive board and department faculty Recruit company representatives to attend annual networking night Mullins Mission Chair September 2012- May 2013 Coordinated a committee focusing on street promotions, guerrilla marketing, and market research Collaborated with the Director of Marketing at a multi-purpose 10,500 seat facility Hosted weekly meetings with 20 committee members to execute grassroots campaigns

COMPUTER SKILLS
MS Office; Social Media Platforms (WordPress, Twitter, Facebook, LinkedIn, Pinterest, Tumblr); Salesforce; Keynote; Buffer; Basic HTML; Basecamp References Available Upon Request