Press release January 2014 Product Launch Analytics Innovation of the Week: Better oral care with ti e!of!

day s"ecific tooth#rushes

$ral care is an i "ortant "art of health "roduct that akes that essa&e aintenance% and so ethin& as si "le as

#rushin& the teeth should #e done at least twice a day' (ow there)s an oral care ore clear than ever and even offers different #enefits #y ti e!of!day' * iclean +ashua ,-ooth#rush. co es in a two!"ack with /aochen ,0ornin&. and Wanshan& ,1venin&. tooth#rush versions' *old in 2hina% this "roduct is the 3ata onitor 2onsu er Product Launch Analytics innovation of the week' Brushing the teeth is a crucial component of oral hygiene. Brushing the teeth twice a day offers clear benefits over brushing just once a day. Health experts recommend brushing twice a day, to remove The miclean !ashua plaque that can lead to gum disease and tooth loss, and to also help freshen the breath and keep teeth white. "Toothbrush# that is new in $hina delivers the %brush twice a day& message in an unusual way with a 'aochen ( )anshang "*orning ( +vening# set of toothbrushes. The %morning& toothbrush "on the left in the photo# has black colored bristles that contain charcoal to reduce bad breath. The %evening& brush "on the right# has %mechanically tapered grinding bristles& that are said to effectively clean the teeth by removing food and more from the oral cavity. Tom ,ierhile, -nnovation -nsights .irector for .atamonitor $onsumer says that %we have seen morning and evening toothpastes in the past, but the approach is a first for toothbrushes, especially brushes sold in a twin pack like this.& He goes on to note that %if consumers can be persuaded that toothbrushes that are optimi/ed by time0of0day can provide unique benefits, then this could be a huge boon for the toothbrush market.& 1(3*

(otes for editors 1or more information about miclean !ashua 'aochen ( )anshang " miclean

Toothbrush *orning ( +vening#, contact2 *anufacturer2 3iangsu anxiao 4roup $o., 5td. *anufacturer6s 7ddress2 8o. 9 anxiao treet, Hangji -ndustrial 'one, !ang/hou, ::;999, $H-87 *anufacturer6s )ebsite2 www.sanxiaogroup.com.cn *anufacturer6s <hone 8umber2 =>? ;9@0>A:A@BBB <ackage Type and <rice2 Two count peggable display pack C D.;B $8! <roduct 5aunch 7nalytics from .atamonitor $onsumer "datamonitorconsumer.com# is the most comprehensive and detailed source of information for newly launched consumer packaged goods from around the world. .atamonitor $onsumer is part of -nforma plc. Tom ,ierhile, -nnovation -nsights .irector for .atamonitor $onsumer, is available for comment. To arrange an interview with Tom ,ierhile, please contact Eirstin kirstin.stockerGinforma.com. 1or more information on <roduct 5aunch 7nalytics, please contact $lient customerservicesGdatamonitor.com or =@@ :B A;;9 D:B9. AB$4- 3A-A0$(I-$5 <art of -nforma plc., the .atamonitor 4roup "www.datamonitor.com# is a world0leading provider of premium global business information, delivering independent data, analysis and opinion across the 7utomotive, $onsumer *arkets, +nergy ( Htilities, 1inancial ervices, <harmaceutical ( Healthcare, and Ietail industries. $ombining our industry knowledge and experience, we assist more than ?,BBB of the world6s leading companies in making better strategic and operational decisions. ervices at tocker in .atamonitor $onsumer6s press office at =@@ "B# 9@>F >:;??@ or e0mail Eirstin at