Intero Real Estate Services MARKET UPDATE

PLEASANTON, CA

Current Real Estate Market Conditions for Single Family Homes Trends in Pricing Current Levels of Supply and Demand Value Metrics

Report for the week of January 20, 2014

Presented by Intero Real Estate Services Intero Real Estate Services www.Facebook.com/InteroEastBay 510.651.6500

Powered by Altos Research LLC | www.altosresearch.com | Copyright 2005-2013 Altos Research LLC

City Overview
Intero Real Estate Services | EastBay

Single Family Homes in

PLEASANTON, CA

This Week
The median list price in PLEASANTON, CA this week is $1,270,000. The 36 properties have been on the market for an average of 107 days.
Median List Price Average List Price

Real-Time Market Profile

$ 1,270,000 $ 1,726,074 $ 420 107 36 $ 6,900,000 $ 139,950 29 19 % 25 % 8% 3170 0.25 - 0.50 acre 4.0 3.0

Trend
== +

Asking Price Per Square Foot Average Days on Market (DoM) Inventory of Properties Listed Most Expensive Listing

Inventory is tightening and days-onmarket is falling. But demand as measured by the Market Action Index is also trending down. The market is not giving strong up or down signals from these data.

Least Expensive Listing Average Age of Listing Percent of Properties with Price Decrease Percent Relisted (reset DOM) Percent Flip (price increased) Median House Size (sq ft) Median Lot Size Median Number of Bedrooms

Supply and Demand

Market conditions have been consistently cooling in the past several weeks. Because we're still in the Seller's zone, prices have not yet begun to drop. It may take a few more weeks of slack demand for prices to reflect and begin to fall. Expect prices to fall if the index persistently falls to the Buyer's zone.

Median Number of Bathrooms

Altos Research Value Statistics

Market Action Index Strong Seller's 61.4 The Market Action Index answers the question "How's the Market?" by measuring the current rate of sale versus the amount of the inventory. Index above 30 implies a seller's advantage. Below 30, conditions give the advantage to the buyer.

Trend Key:

No change

== Strong upward trend Strong downward trend = Slight upward trend Slight downward trend

Characteristics per Quartile

Quartile
Top/First Upper/Second Lower/Third Bottom/Fourth
Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

$ 2,999,000 $ 1,675,000 $ 855,000 $ 575,000

7000 3457 2087 1368

1.0 - 2.5 acres 0.25 - 0.50 acre 8,001 10,000 sqft 6,501 8,000 sqft

5.0 4.0 4.0 3.0

5.5 3.5 2.5 2.0

14 15 41 43

9 9 9 9

0 4 4 2

1 1 2 3

257 88 52 30

Most expensive 25% of properties Upper-middle 25% of properties Lower-middle 25% of properties Least expensive 25% of properties

Page 2 of 6

Monday January 20, 2014

City Overview

Single Family Homes in

Intero Real Estate Services | EastBay

PLEASANTON, CA

Median Price
Prices seem to have plateaued here at the all time high. When we see these conditions, we pay close attention to the Market Action Index to gauge the leading indicators and whether prices will fall from here.

7-day Average

90-day Average

Quartile Prices
Prices at the high-end of the market have been showing strength. However, Quartiles 3 and 4 are in a price decline recently. Often this condition is temporary because price increases at the upper end of the market force buyers to consider the segments still in their price range. Watch the Market Action Index to determine whether demand in the lower-half of the market will reverse trend and push prices higher.

First/Top

Second/Upper

Third/Lower

Fourth/Bottom

Page 3 of 6

Monday January 20, 2014

City Overview

Single Family Homes in

Intero Real Estate Services | EastBay

PLEASANTON, CA

Price per Square Foot

Despite recently falling prices, the price per square foot has stayed reasonably flat. This implies that there's a portion of the market being priced at a premium. You can investigate this condition in the quartile details.

7-day Average

90-day Average

Inventory of Properties Listed for Sale

Inventory has been falling in recent weeks. Note that declining inventory alone does not signal a strengthening market. Look to the Market Action Index and Days on Market trends to gauge whether buyer interest is changing with the available supply.

7-day Average

90-day Average

Page 4 of 6

Monday January 20, 2014

City Overview

Single Family Homes in

Intero Real Estate Services | EastBay

PLEASANTON, CA

Market Action Index

The PLEASANTON market is currently quite strongly in the Seller's Advantage zone (greater than 30). The 90-day Market Action Index stands at 61.36; indicating very little supply relative to the demand.

90-day Average

Buyers/Sellers Cutoff

Market Action Index per Quartile

Not surprisingly, all segments in the market are showing high levels of demand. Watch the quartiles for changes before the whole market changes. Often one end of the market (e.g. the high-end) will weaken before the rest of the market and signal a slowdown for the whole group.

First/Top

Second/Upper

Third/Lower

Fourth/Bottom

Buyers/Sellers Cutoff
Residential house prices are a function of supply and demand, and market conditions can be characterized by analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyers Advantage zone (below 30) for a long period, prices are likely in for a downward correction.

Page 5 of 6

Monday January 20, 2014

City Overview

Single Family Homes in

Intero Real Estate Services | EastBay

PLEASANTON, CA

Days on Market
The properties have been on the market for an average of 107 days. Half of the listings have come newly on the market in the past 42 or so days.

7-day Average

90-day Average

Days on Market per Quartile

It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top

Second/Upper

Third/Lower

Fourth/Bottom

Page 6 of 6

Monday January 20, 2014