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Mudit Patni Nasscom Gala

GLOBAL MARKETING
Evening Feb 09
Marketing Manager
ITC Infotech
m: +91-998-608-2656

mudit.patni@gmail.com

http://www.linkedin.com/in/muditpatni

Summary and Expertise

BE, MBA, 7 years of extensive experience in marketing, analyst relations, brand Recommendations
management, communications, project management and sales. Developed annual
marketing plan & budget, using innovative approaches to integrate campaigns across
channels, to support global sales.

• Develop, implement, and manage a marketing strategy for IT services

• Budgeting, financial tracking and focus on return on investment
• International experience of US and APAC region as Account Manager
• Understanding consumer and business needs
"Mudit is an extremely outgoing
and a fantastic team player to
work with. His strength is his
networking and people skills. His
Career Progression positive attitude is always a great
asset to the team." August 28,
ITC Infotech India Limited 2009 Nitesh Verma , Business
Analyst, Tata Consultancy
Bangalore, India Dec 2007 - Present
Services (colleague)
Manager Marketing worked directly with you
• Independently managing relationship for sales offices in North America &
"Mudit is a very smart IT/
Europe for 8 verticals and 9 service lines for the analyst community, outsourcing Marketing professional who has a
advisors and international trade delegations. broad and deep knowledge of IT
• Marketing alliance manager for technology partners (SAP, Oracle, etc) trends. It is always a pleasure to
• Worked with Executive team to develop long term marketing plans, sizing, work with him."
launching new solutions and orchestrate the go-to-market through an integrated - Nathalie Manka, Manager,
marketing campaign. Research Services, Forrester
• Responsible for working with brand team to craft and develop brand and Research EMEA, was a
marketing message consultant or contractor to Mudit
at ITC Infotech India Limited
• Managed global, multi-million dollar campaigns. Implemented strategic,
integrated marketing and communications plans using business knowledge, "Born Sales guy... Can sell
market research and trends. Led cross-functional teams serving as marketing toothpaste to a 90 year
consultants, providing strategic insight and recommendations to lines of old.....airconditioners in the
business and global industry groups. Nordics and heaters
• Responsible for lead generation through different marketing initiatives like in the Middle east. Enjoyed
Webinars, White Papers, Events, Podcast etc working with him !!!"
- Nelson Fernandes, Business
Key Accomplishments: Development, TATA
• AR Program is the best among Tier I and Tier II Service Providers. Proofs can CONSULTANCY SERVICES,
be given in confidence managed Mudit at Tata
Consultancy Services Limited
• AR program ranked among top 10 competitive programs in an independent third
party analyst relations consulting firm perception audit. Findings were based
upon program responsiveness, access to executives, quarterly interactions,
client references, and communications efficacy and program effectiveness
• ITC Infotech presence grew in various marketing channels like Media, Press ,
reports, analyst mentions to a growth rate of 100% Y-o-Y

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Make Corporate
Patni Computers Limited Marketing Matter
Noida, India Jun 2007 - Oct 2007
What is the future for
Asst Manager -Business Development
corporate marketing?
Summary
• Accountable for go-to-market strategy
• Solution design for RFP’s and RFI’s

Tata Consultancy Servcies Limited (TCS)

US / APAC, Mumbai Jun 2005 - Jun 2007
Business Development Leadership
Summary 1. Global brand oversight
2. Business strategy alignment
• Responsible for business development / accounts worth USD 5-7Mn.
3. Innovation champion
• Account Manager for VeriSign, USA and Relationship Manager for Asset4 for Learning
their Malaysian office. 1. Center of marketing excellence
• Part of the core team responsible for the growth of TCS BPO from USD 24Mn to 2. Marketing talent development
USD 375Mn (Mergers & Acquisitions also played a major role) Efficiency
• Created a specials bids council to provide a single point of contact to manage 1. Marketing analytics and
large and complex bids. operations
2. Agency and vendor
Key Achievements relationship management
• TCS BPO bagged its first KPO project of USD 1 Million through my leadership

EMM Model
PCS Industries Limited
India Jun 2002 - Jun 2003
Online Marketing
Summary Channels
• Exceeded sales target of INR 1Cr. & brought the branch to realize INR 4 Cr
revenues. Also was responsible for Corporate Sales & Marketing for Rajasthan
region for the hardware division

Education
Symbiosis Institute of Management
Studies (SIMS) Traditional Marketing Channels
1. Customers
Pune, India Jun 2003 - May 2005 2. Prospects
Post Graduate Diploma in Management, Marketing and Operations 3. ISA / ISV's
4. Analysts
5. Outsourcing Advisors
6. Media
People's Education Society of Information 7. Delegations
Technology(PESIT) 8. Employees
9. Companies Eco-system
Bangalore, India Sep 1997 - Sep 2001
10. Events
Bachelor of Engineering, Electronics and Communcation 11. Web 2.0

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