GLOBAL DIGITAL STATISTICS 2014

we are social
GLOBAL DIGITAL STATISTICS 2014

WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL INDICATORS
We Are Social wearesocial.sg @wearesocialsg 1
COUNTRIES DETAILED IN THIS REPORT

15! 23! 6! 7! 14! 10!
4! 24! 12!
20! 16! 22! 8!
5! 21! 17!
19! 11!
13! 3! 18! 1!
9! 2!
1! 2! 3! 4! 5! 6! 7! 8!
ARGENTINA AUSTRALIA BRAZIL CANADA CHINA FRANCE GERMANY INDIA
9! 10! 11! 12! 13! 14! 15! 16!
INDONESIA ITALY JAPAN MEXICO NIGERIA POLAND RUSSIA SAUDI ARABIA
17! SINGAPORE 18! SOUTH AFRICA 19! SOUTH KOREA 20! TURKEY 21! THAILAND 22! UNITED ARAB EMIRATES 23! UNITED KINGDOM 24! UNITED STATES
wearesocial.sg @wearesocialsg 2
We Are Social
PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS:

SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG
We Are Social
GLOBAL OVERVIEW
We Are Social
JAN 2014
GLOBAL DATA SNAPSHOT

52% URBAN 48% RURAL
7,095,476,818
TOTAL WORLD POPULATION
2,484,915,152
INTERNET USERS
35% INTERNET PENETRATION
1,856,680,860
ACTIVE SOCIAL NETWORK USERS
26% SOCIAL NETWORKING PENETRATION
6,572,950,124
MOBILE SUBSCRIBERS MOBILE PENETRATION
93%
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
JAN 2014
SHARE OF GLOBAL USERS BY REGION

CENTRAL & EASTERN EUROPE WESTERN EUROPE
5% 7%
6% 7%
EAST ASIA CENTRAL ASIA
NORTH AMERICA
6% 13%
10% 8%
MIDDLE EAST
5% 11%
11% 5%
2% 4% 5% 1%
SOUTH ASIA
1% 2%
22% 30%
37% 22%
CENTRAL AMERICA
4% 4%
3% 3%
4% 3%
SOUTHEAST ASIA
23%
AFRICA
6% 18%
9% 6%
9% 11%
8% 4% 11%
SOUTH AMERICA
POPULATION INTERNET USERS SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS
16% 8%
6% 8%
10% 8%
OCEANIA
1% 1%
1% 1%
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
JAN 2014
INTERNET PENETRATION BY REGION
NORTH AMERICA
WESTERN EUROPE
54%!
CENTRAL & EASTERN EUROPE
81%!
78%! 37%!
CENTRAL AMERICA
29%! 12%!
SOUTH ASIA
CENTRAL ASIA
48%! 25%!
EAST ASIA
34%!
MIDDLE EAST
SOUTHEAST ASIA
47%!
SOUTH AMERICA
18%!
AFRICA
63%!
OCEANIA
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC
JAN 2014
81%! 78%!
INTERNET PENETRATION BY REGION
63%! 54%! 48%! 47%! 37%! 35%!
34%! 29%! 25%! 18%! 12%!
WESTERN EUROPE
SOUTH AMERICA
MIDDLE EAST
SOUTHEAST ASIA
WORLD AVERAGE
NORTH AMERICA
OCEANIA
CENTRAL AMERICA
CENTRAL ASIA
AFRICA
SOUTH ASIA
EAST ASIA
JAN 2014
SOCIAL PENETRATION BY REGION

BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
NORTH AMERICA
WESTERN EUROPE
33%!
56%!
44%! 24%!
CENTRAL AMERICA
5%! 7%!
SOUTH ASIA
CENTRAL ASIA
43%! 26%!
EAST ASIA
34%!
MIDDLE EAST
SOUTHEAST ASIA
44%!
SOUTH AMERICA
7%!
AFRICA
44%!
OCEANIA
We Are Social Sources: US Census Bureau, Facebook, Tencent, VKontakte
JAN 2014
56%!
SOCIAL PENETRATION BY REGION

BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
44%!
44%!
44%!
43%! 34%!
33%! 26%! 26%! 24%!
7%!
7%!
5%!
WESTERN EUROPE
WORLD AVERAGE
SOUTH AMERICA
MIDDLE EAST
SOUTHEAST ASIA
NORTH AMERICA
AFRICA
SOUTH ASIA
EAST ASIA
OCEANIA
CENTRAL AMERICA
We Are Social Sources: US Census Bureau, Facebook, Tencent, VKontakte
CENTRAL ASIA
JAN 2014
ACTIVE USERS BY SOCIAL PLATFORM

1,184 M 816 M 632 M 400 M 300 M 272 M 259 M 232 M
SOCIAL NETWORK
FACEBOOK QQ QZONE WHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER TUMBLR TENCENT WEIBO
230 M 220 M
MESSENGER / CHAT APP
We Are Social Sources: most recent user data in company press releases, correct as at January 2014
JAN 2014
MOBILE PENETRATION BY REGION
NORTH AMERICA
WESTERN EUROPE
151%!
101%!
129%! 112%!
CENTRAL AMERICA
90%! 72%!
SOUTH ASIA
CENTRAL ASIA
92%! 109%!
EAST ASIA
89%!
MIDDLE EAST
SOUTHEAST ASIA
124%!
SOUTH AMERICA
67%!
AFRICA
94%!
OCEANIA
We Are Social Sources: US Census Bureau, ITU, CIA
JAN 2014
151%! 129%!
MOBILE PENETRATION BY REGION
124%! 112%! 109%! 101%! 94%! 93%! 92%! 90%! 89%! 72%! 67%!
WESTERN EUROPE
MIDDLE EAST
WORLD AVERAGE
SOUTH AMERICA
SOUTH ASIA
SOUTHEAST ASIA
NORTH AMERICA
CENTRAL ASIA
OCEANIA
We Are Social Sources: US Census Bureau, ITU, CIA
CENTRAL AMERICA
AFRICA
EAST ASIA
JAN 2014
MOBILE BROADBAND PENETRATION
NORTH AMERICA
WESTERN EUROPE
39%!
72%!
55%! 13%!
CENTRAL AMERICA
16%! 4%!
SOUTH ASIA
CENTRAL ASIA
28%! 18%!
EAST ASIA
8%!
MIDDLE EAST
SOUTHEAST ASIA
23%!
SOUTH AMERICA
7%!
AFRICA
66%!
OCEANIA
We Are Social Sources: US Census Bureau, International Telecommunication Union
JAN 2014
72%! 66%!
MOBILE BROADBAND PENETRATION
55%!
39%! 28%! 23%! 21%! 18%!
16%!
13%! 8%! 7%! 4%!

SOUTH ASIA
WESTERN EUROPE
SOUTH AMERICA
MIDDLE EAST
SOUTHEAST ASIA
WORLD AVERAGE
NORTH AMERICA
CENTRAL ASIA
OCEANIA
We Are Social Sources: US Census Bureau, International Telecommunication Union
CENTRAL AMERICA
AFRICA
EAST ASIA
JAN 2014
MOBILE BROADBAND SUBSCRIPTIONS
NORTH AMERICA
WESTERN EUROPE
127M!
252M!
228M! 37M!
CENTRAL AMERICA
18M! 61M!
SOUTH ASIA
CENTRAL ASIA
444M! 112M!
EAST ASIA
15M!
MIDDLE EAST
SOUTHEAST ASIA
93M!
SOUTH AMERICA
83M!
AFRICA
24M!
OCEANIA
We Are Social Source: International Telecommunication Union
JAN 2014
NORTH AMERICA
351,300,266
TOTAL POPULATION 82% URBAN 18% RURAL
284,093,742
INTERNET USERS
197,033,600
353,899,984
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
101%
We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN 2014
CENTRAL AMERICA
195,127,178
66,034,487
INTERNET USERS
66,951,880
173,787,140
89%
JAN 2014
SOUTH AMERICA
408,157,815
193,655,950
INTERNET USERS
179,145,980
508,079,743
124%
JAN 2014
WESTERN EUROPE
416,767,521
326,197,681
INTERNET USERS
185,034,740
538,572,700
129%
JAN 2014

323,365,917
174,727,847
INTERNET USERS
106,440,000
486,919,115
151%
We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU
JAN 2014
MIDDLE EAST
279,192,238
102,346,717
INTERNET USERS
66,900,000
311,419,837
112%
JAN 2014
AFRICA
39% URBAN 61% RURAL
1,125,664,947
TOTAL POPULATION
205,185,547
INTERNET USERS
79,851,240
750,257,377
ACTIVE MOBILE SUBSCRIPTIONS
67% MOBILE PENETRATION
JAN 2014
CENTRAL ASIA
113,197,987
32,444,899
INTERNET USERS
5,740,000
102,433,527
90%
JAN 2014
SOUTH ASIA
31% URBAN 69% RURAL
1,630,919,286
TOTAL POPULATION
188,303,759
INTERNET USERS
112,696,000
1,173,703,583
We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
JAN 2014
EAST ASIA
56% URBAN 44% RURAL
1,584,806,482
TOTAL POPULATION
756,093,363
INTERNET USERS
678,728,200
1,451,087,957
92%
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
JAN 2014
SOUTHEAST ASIA
630,551,581
155,173,606
INTERNET USERS
161,996,000
688,607,654
109%
JAN 2014
OCEANIA
36,425,600
23,025,488
INTERNET USERS
16,163,220
34,181,507
94%
JAN 2014
INTERNET PENETRATION BY COUNTRY
53%! 86%!
GERMANY UK 87%! FRANCE 83%!

84%! 58%! 65%!
RUSSIA POLAND TURKEY

45%!
CANADA
80%!
SOUTH KOREA UAE

83%!
USA
ITALY
CHINA INDIA
12%! 42%! 26%!
84%! 79%!
JAPAN
38%!
53%! 32%!
MEXICO BRAZIL
49%!
NIGERIA
SAUDI ARABIA
THAILAND
SINGAPORE 73%!
15%!
INDONESIA
41%!
81%!
ARGENTINA
55%!
SOUTH AFRICA
AUSTRALIA
JAN 2014
87%! 86%!
INTERNET PENETRATION BY COUNTRY

73%! 65%! 58%! 55%! 53%! 53%!
84%! 84%! 83%! 83%! 81%! 80%! 79%!
49%! 45%! 44%! 41%! 38%!
35%!
32%! 26%! 15%!
12%!
MEXICO
WORLD AVERAGE
FRANCE
SINGAPORE
UAE
POLAND
JAPAN
BRAZIL
ITALY
SOUTH AFRICA
SAUDI ARABIA
THAILAND
TURKEY
CANADA
AUSTRALIA
GERMANY
ARGENTINA
SOUTH KOREA
INDONESIA
RUSSIA
CHINA
NIGERIA
INDIA
USA
UK
BRAZIL
2.4! 2.5! 2.5! 3.2! 2.0! 2.4! 3.0! 3.4! 3.1! 1.4! 3.0! 1.4! 2.6! 1.9! 1.9! 2.1! 5.2! 5.2! 5.2! 5.1! 5.0! 5.0! 4.9! 4.9! 4.9! 4.9! 4.8! 4.7! 5.3! 5.4! 5.5! 5.6!
6.1!
SOUTH AFRICA INDONESIA MEXICO SINGAPORE USA UAE ARGENTINA THAILAND POLAND SAUDI ARABIA RUSSIA INDIA CANADA TURKEY WEIGHTED AVERAGE ITALY CHINA AUSTRALIA UK FRANCE GERMANY JAPAN SOUTH KOREA
N/A! 1.0! 1.6! 1.0! 1.5! 3.5! 3.5! 3.8! 1.7! 1.5! 4.2! 4.1!
JAN 2014

2.0! 1.9! 4.5! ACCESS THROUGH MOBILE DEVICE 4.5!
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
TIME SPENT ON THE INTERNET

ACCESS THROUGH LAPTOP / DESKTOP
NIGERIA
JAN 2014
SOCIAL PENETRATION BY COUNTRY

VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
33%! 55%!

35%! 42%! 31%!

45%!
CANADA
56%!
SOUTH KOREA UAE

80%!
USA
ITALY
CHINA INDIA
7%! 46%! 36%!
27%! 17%!
JAPAN
43%!
28%! 6%!
MEXICO BRAZIL
43%!
NIGERIA
SAUDI ARABIA
THAILAND
SINGAPORE 59%!
25%!
INDONESIA
20%!
57%!
ARGENTINA
56%!
SOUTH AFRICA
AUSTRALIA
We Are Social Sources: US Census Bureau, Tencent, Facebook, VKontakte
JAN 2014

VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERS
50%! 82%!

74%! 54%! 56%!

44%!
CANADA
75%!
SOUTH KOREA UAE

81%!
USA
ITALY
CHINA INDIA
12%! 42%! 25%!
74%! 58%!
JAPAN
37%!
51%! N/A!
MEXICO BRAZIL
48%!
NIGERIA
SAUDI ARABIA
THAILAND
SINGAPORE 70%!
15%!
INDONESIA
40%!
73%!
ARGENTINA
54%!
SOUTH AFRICA
AUSTRALIA
We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11
JAN 2014
80%!

VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
59%! 57%! 57%! 56%! 56%! 55%! 46%! 45%!
43%! 43%! 42%! 42%! 36%! 35%! 33%!
31%!
28%!
27%! 26%! 25%! 20%! 17%! 7%! 6%!
MEXICO
WORLD AVERAGE
SINGAPORE
FRANCE
UAE
ITALY
BRAZIL
THAILAND
SAUDI ARABIA
TURKEY
JAPAN
AUSTRALIA
CANADA
GERMANY
ARGENTINA
INDONESIA
RUSSIA
POLAND
CHINA
INDIA
USA
SOUTH KOREA
We Are Social Sources: US Census Bureau, Tencent, Facebook, VKontakte
SOUTH AFRICA
NIGERIA
UK
JAN 2014
82%! 81%! 76%! 75%!

VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERS
74%! 74%! 73%! 70%! 68%!
58%!
56%!
54%!
54%!
51%!
50%!
48%! 44%! 42%! 40%! 39%! 37%!
25%!
15%!
12%!
N/A!
UAE
SINGAPORE
FRANCE
AUSTRALIA
JAPAN
SOUTH AFRICA
CANADA
CHINA
SOUTH KOREA
SAUDI ARABIA
MEXICO
TURKEY
GERMANY
WEIGHTED AVERAGE
INDIA
ARGENTINA
INDONESIA
POLAND
THAILAND
NIGERIA
USA
ITALY
RUSSIA
BRAZIL
UK
JAN 2014
4.3! 3.8!
TIME SPENT ON SOCIAL MEDIA
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
3.7! 3.3! 3.1!
3.0!
2.9!
2.8! 2.5! 2.5! 2.4! 2.3! 2.3!
2.2!
2.2!
2.1!
2.0! 1.9! 1.6! 1.5! 1.5! 1.4! 1.0! 0.8!
N/A!
MEXICO
TURKEY
SINGAPORE
WEIGHTED AVERAGE
GERMANY
UAE
POLAND
FRANCE
ITALY
THAILAND
BRAZIL
SOUTH AFRICA
AUSTRALIA
CANADA
CHINA
SOUTH KOREA
SAUDI ARABIA
JAPAN
INDIA
UK
ARGENTINA
INDONESIA
We Are Social Source: GlobalWebIndex Wave 11
NIGERIA
USA
RUSSIA
JAN 2014
MOBILE PENETRATION BY COUNTRY
184%! 76%!

133%! 158%! 132%!

84%!
CANADA
103%!
SOUTH KOREA UAE

252%!
USA
ITALY
CHINA INDIA
73%! 89%! 125%!
110%! 109%!
JAPAN
87%!
197%! 65%!
MEXICO BRAZIL
134%!
NIGERIA
SAUDI ARABIA
THAILAND
SINGAPORE 148%!
112%!
INDONESIA
141%!
110%!
ARGENTINA
138%!
SOUTH AFRICA
AUSTRALIA
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
UAE SAUDI ARABIA RUSSIA ITALY SINGAPORE SOUTH AFRICA ARGENTINA BRAZIL GERMANY POLAND UK THAILAND INDONESIA AUSTRALIA SOUTH KOREA FRANCE JAPAN USA WORLD AVERAGE CHINA MEXICO TURKEY CANADA INDIA NIGERIA
252%! 197%! 184%! 158%! 148%! 141%! 138%! 134%! 133%! 132%! 130%! 125%! 112%! 110%! 110%! 109%! 109%! 103%! 93%! 89%! 87%! 84%! 76%! 73%! 65%!
JAN 2014
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
MOBILE PENETRATION BY COUNTRY
INDIVIDUAL COUNTRY SNAPSHOTS
We Are Social
ARGENTINA
We Are Social
JAN 2014
ARGENTINA: DATA SNAPSHOT

42,610,981
TOTAL POPULATION 93% URBAN 7%! RURAL 55% INTERNET PENETRATION 56% FACEBOOK PENETRATION 138% MOBILE PENETRATION
23,543,412
INTERNET USERS
24,000,000
ACTIVE FACEBOOK USERS
58,599,390
JAN 2014
ARGENTINA: INTERNET INDICATORS

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
5H 11M
42%
3H 25M
JAN 2014
ARGENTINA: SOCIAL INDICATORS

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
54%
4H 17M
59%
21%
JAN 2014
ANY SOCIAL NETWORK
ARGENTINA: SOCIAL MEDIA USE

95% 65% 90% 56% 67% 27% 51% 23% 31% 11% 25% 8%
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
BADOO
OWN AN ACCOUNT USED IN THE PAST MONTH
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
JAN 2014
ARGENTINA: SMARTPHONE USAGE

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION
31%
86%
85%
25%
We Are Social Source: Googles Our Mobile Planet Report
AUSTRALIA
We Are Social
JAN 2014
AUSTRALIA: DATA SNAPSHOT

22,262,501
TOTAL POPULATION 89% URBAN
11%!
RURAL
18,129,727
INTERNET USERS
12,800,000
57% FACEBOOK PENETRATION
24,400,000
110%
JAN 2014
AUSTRALIA: INTERNET INDICATORS

4H 30M
59%
1H 40M
JAN 2014
AUSTRALIA: SOCIAL INDICATORS

73%
2H 05M
55%
14%
JAN 2014
AUSTRALIA: SOCIAL MEDIA USE

89% 62% 81% 53% 42% 14% 30% 14% 23% 11% 15% 7%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
JAN 2014
AUSTRALIA: SMARTPHONE USAGE

65%
90%
78%
41%
BRAZIL
We Are Social
JAN 2014
BRAZIL: DATA SNAPSHOT

201,009,622
99,357,737
INTERNET USERS
86,000,000
268,440,423
134%
JAN 2014
BRAZIL: INTERNET INDICATORS

6H 03M
39%
2H 26M
JAN 2014
BRAZIL: SOCIAL INDICATORS

48%
3H 08M
59%
24%
JAN 2014
BRAZIL: SOCIAL MEDIA USE

98% 72% 94% 57% 75% 28% 56% 21% 54% 13% 39% 12%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
ORKUT
JAN 2014
BRAZIL: SMARTPHONE USAGE

26%
89%
82%
30%
CANADA
We Are Social
JAN 2014
CANADA: DATA SNAPSHOT

34,568,211
29,760,764
INTERNET USERS INTERNET PENETRATION
86%
19,000,000
26,263,000
JAN 2014
CANADA: INTERNET INDICATORS

4H 53M
58%
1H 51M
JAN 2014
CANADA: SOCIAL INDICATORS

82%
2H 19M
46%
9%
JAN 2014
CANADA: SOCIAL MEDIA USE

91% 66% 85% 57% 46% 22% 45% 13% 30% 11% 26% 10%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
PINTEREST
JAN 2014
CANADA: SMARTPHONE USAGE

56%
89%
77%
27%
CHINA
We Are Social
JAN 2014
CHINA: DATA SNAPSHOT

51% URBAN 49% RURAL
1,349,585,838
TOTAL POPULATION
590,560,000
INTERNET USERS
623,300,000
ACTIVE QZONE USERS
46% QZONE PENETRATION
1,206,553,000
89%
We Are Social Sources: US Census Bureau, CNNIC, Tencent, ITU
JAN 2014
CHINA: INTERNET INDICATORS

4H 31M
43%
1H 55M
JAN 2014
CHINA: SOCIAL INDICATORS

42%
1H 30M
51%
24%
JAN 2014
CHINA: SOCIAL MEDIA USE

98% 87% 83% 62% 76% 53% 75% 51% 74% 51% 56% 35%
ANY SOCIAL NETWORK
SINA WEIBO
QZONE
TENCENT WEIBO
TENCENT
YOUKU
JAN 2014
CHINA: SMARTPHONE USAGE

47%
96%
98%
69%
FRANCE
We Are Social
JAN 2014
FRANCE: DATA SNAPSHOT

65,951,611
54,473,474
83%
28,000,000
72,180,000
109%
JAN 2014
FRANCE: INTERNET INDICATORS

4H 07M
54%
0H 58M
JAN 2014
FRANCE: SOCIAL INDICATORS

68%
1H 29M
41%
10%
JAN 2014
FRANCE: SOCIAL MEDIA USE

85% 55% 74% 43% 35% 11% 24% 10% 23% 5% 13% 5%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
VIADEO
JAN 2014
FRANCE: SMARTPHONE USAGE

42%
88%
74%
26%
GERMANY
We Are Social
JAN 2014
GERMANY: DATA SNAPSHOT

81,147,265
68,296,919
84%
28,000,000
107,700,000
133%
JAN 2014
GERMANY: INTERNET INDICATORS

3H 46M
62%
1H 27M
JAN 2014
GERMANY: SOCIAL INDICATORS

74%
1H 25M
46%
13%
JAN 2014
GERMANY: SOCIAL MEDIA USE

81% 52% 72% 45% 32% 8% 21% 7% 8% 2% 7% 2%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
OTHER
INSTAGRAM
JAN 2014
GERMANY: SMARTPHONE USAGE

40%
88%
76%
32%
INDIA
We Are Social
JAN 2014
INDIA: DATA SNAPSHOT

31% URBAN 69% RURAL
1,220,800,359
TOTAL POPULATION
151,598,994
INTERNET USERS
90,000,000
893,862,000
We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
JAN 2014
INDIA: INTERNET INDICATORS

4H 54M
11%
2H 36M
JAN 2014
INDIA: SOCIAL INDICATORS

12%
2H 26M
57%
29%
JAN 2014
INDIA: SOCIAL MEDIA USE

97% 72% 94% 55% 78% 35% 67% 30% 54% 24% 51% 17%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
ORKUT
JAN 2014
INDIA: SMARTPHONE USAGE

13%
95%
91%
54%
INDONESIA
We Are Social
JAN 2014
INDONESIA: DATA SNAPSHOT

251,160,124
38,191,873
INTERNET USERS
62,000,000
281,963,665
112%
JAN 2014
INDONESIA: INTERNET INDICATORS

5H 27M
14%
2H 30M
JAN 2014
INDONESIA: SOCIAL INDICATORS

15%
2H 54M
74%
32%
JAN 2014
INDONESIA: SOCIAL MEDIA USE

98% 79% 93% 59% 80% 41% 74% 33% 39% 15% 32% 12%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
JAN 2014
INDONESIA: SMARTPHONE USAGE

14%
94%
95%
57%
ITALY
We Are Social
JAN 2014
ITALY: DATA SNAPSHOT

61,482,297
35,531,527
INTERNET USERS
26,000,000
97,226,000
158%
JAN 2014
ITALY: INTERNET INDICATORS

4H 42M
46%
1H 59M
JAN 2014
ITALY: SOCIAL INDICATORS

54%
2H 29M
47%
16%
JAN 2014
ITALY: SOCIAL MEDIA USE

92% 61% 83% 49% 53% 16% 41% 15% 24% 9% 17% 8%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
INSTAGRAM
JAN 2014
ITALY: SMARTPHONE USAGE

41%
92%
84%
30%
JAPAN
We Are Social
JAN 2014
JAPAN: DATA SNAPSHOT

127,253,075
TOTAL POPULATION 91% URBAN 9%! RURAL 79% INTERNET PENETRATION 17% FACEBOOK PENETRATION 109% MOBILE PENETRATION
100,684,474
INTERNET USERS
22,000,000
138,362,823
JAN 2014
JAPAN: INTERNET INDICATORS

3H 27M
48%
1H 01M
JAN 2014
JAPAN: SOCIAL INDICATORS

58%
0H 45M
11%
5%
JAN 2014
JAPAN: SOCIAL MEDIA USE

66% 42% 39% 22% 38% 22% 25% 8% 17% 2% 2% 1%
ANY SOCIAL NETWORK
TWITTER
FACEBOOK
MIXI
GOOGLE+
TUMBLR
JAN 2014
JAPAN: SMARTPHONE USAGE

25%
89%
81%
44%
MEXICO
We Are Social
JAN 2014
MEXICO: DATA SNAPSHOT

116,220,947
44,173,551
INTERNET USERS
50,000,000
100,785,917
87%
JAN 2014
MEXICO: INTERNET INDICATORS

5H 22M
33%
3H 10M
JAN 2014
MEXICO: SOCIAL INDICATORS

37%
3H 46M
59%
21%
JAN 2014
MEXICO: SOCIAL MEDIA USE

98% 72% 94% 61% 74% 29% 62% 27% 36% 12% 28% 8%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
INSTAGRAM
JAN 2014
MEXICO: SMARTPHONE USAGE

37%
95%
91%
39%
NIGERIA
We Are Social
JAN 2014
NIGERIA: DATA SNAPSHOT

174,507,539
55,930,391
INTERNET USERS
11,200,000
114,000,000
POLAND
We Are Social
JAN 2014
POLAND: DATA SNAPSHOT

38,383,809
24,969,935
INTERNET USERS
11,800,000
50,840,000
132%
JAN 2014
POLAND: INTERNET INDICATORS

4H 59M
45%
1H 21M
JAN 2014
POLAND: SOCIAL INDICATORS

56%
1H 37M
27%
9%
JAN 2014
POLAND: SOCIAL MEDIA USE

90% 77% 74% 59% 55% 29% 46% 26% 18% 10% 12% 5%
ANY SOCIAL NETWORK
FACEBOOK
NASZAKLASA
GOOGLE+
TWITTER
LINKEDIN
JAN 2014
POLAND: SMARTPHONE USAGE

35%
90%
78%
28%
RUSSIA
We Are Social
JAN 2014
RUSSIA: DATA SNAPSHOT

142,500,482
75,926,004
INTERNET USERS
46,800,000
ACTIVE VKONTAKTE USERS
33% VKONTAKTE PENETRATION
261,886,329
184%
We Are Social Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU
JAN 2014
RUSSIA: INTERNET INDICATORS

4H 56M
36%
1H 22M
JAN 2014
RUSSIA: SOCIAL INDICATORS

50%
2H 11M
46%
12%
JAN 2014
RUSSIA: SOCIAL MEDIA USE

94% 80% 75% 52% 69% 44% 68% 41% 52% 24% 39% 18%
ANY SOCIAL NETWORK
VKONTAKTE
ODNOKLASSNIKI
FACEBOOK
GOOGLE+
TWITTER
JAN 2014
RUSSIA: SMARTPHONE USAGE

36%
93%
82%
39%
SAUDI ARABIA
We Are Social
JAN 2014
SAUDI ARABIA: DATA SNAPSHOT

26,939,583
14,328,632
INTERNET USERS
7,600,000
53,012,322
197%
JAN 2014
SAUDI ARABIA: INTERNET INDICATORS

4H 57M
47%
3H 01M
JAN 2014
SAUDI ARABIA: SOCIAL INDICATORS

51%
2H 48M
51%
20%
JAN 2014
SAUDI ARABIA: SOCIAL MEDIA USE

94% 66% 89% 55% 77% 41% 75% 32% 33% 16% 31% 13%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
INSTAGRAM
LINKEDIN
JAN 2014
SAUDI ARABIA: SMARTPHONE USAGE

73%
89%
83%
31%
SINGAPORE
We Are Social
JAN 2014
SINGAPORE: DATA SNAPSHOT

5,460,302
TOTAL POPULATION 100% URBAN
3,971,318
INTERNET USERS
3,200,000
8,063,000
148%
JAN 2014
SINGAPORE: INTERNET INDICATORS

5H 16M
64%
1H 57M
JAN 2014
SINGAPORE: SOCIAL INDICATORS

70%
2H 10M
49%
18%
JAN 2014
SINGAPORE: SOCIAL MEDIA USE

96% 68% 92% 59% 54% 19% 45% 18% 36% 13% 25% 12%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
JAN 2014
SINGAPORE: SMARTPHONE USAGE

72%
96%
87%
44%
SOUTH AFRICA
We Are Social
JAN 2014
SOUTH AFRICA: DATA SNAPSHOT

48,601,098
20,012,275
INTERNET USERS
9,800,000
68,394,000
141%
JAN 2014
SOUTH AFRICA: INTERNET INDICATORS

5H 37M
38%
2H 29M
JAN 2014
SOUTH AFRICA: SOCIAL INDICATORS

40%
3H 02M
59%
19%
JAN 2014
SOUTH AFRICA: SOCIAL MEDIA USE

97% 81% 92% 71% 69% 35% 62% 35% 49% 25% 34% 13%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
PINTEREST
JAN 2014
SOUTH AFRICA: SMARTPHONE USAGE

40%
92%
89%
30%
SOUTH KOREA
We Are Social
JAN 2014
SOUTH KOREA: DATA SNAPSHOT

48,955,203
41,091,681
84%
13,000,000
53,624,427
110%
JAN 2014
SOUTH KOREA: INTERNET INDICATORS

3H 27M
75%
1H 35M
JAN 2014
SOUTH KOREA: SOCIAL INDICATORS

74%
1H 01M
37%
17%
JAN 2014
SOUTH KOREA: SOCIAL MEDIA USE

84% 48% 75% 36% 56% 22% 38% 7% 33% 7% 8% 1%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
ME2DAY
NATE CONNECT
JAN 2014
SOUTH KOREA: SMARTPHONE USAGE

73%
94%
94%
56%
THAILAND
We Are Social
JAN 2014
THAILAND: DATA SNAPSHOT

67,448,120
17,779,139
INTERNET USERS
24,000,000
84,075,036
125%
JAN 2014
THAILAND: INTERNET INDICATORS

5H 07M
24%
3H 04M
JAN 2014
THAILAND: SOCIAL INDICATORS

25%
3H 39M
50%
36%
JAN 2014
THAILAND: SOCIAL MEDIA USE

97% 76% 96% 68% 69% 36% 57% 32% 40% 22% 23% 7%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
JAN 2014
THAILAND: SMARTPHONE USAGE

31%
95%
94%
51%
TURKEY
We Are Social
JAN 2014
TURKEY: DATA SNAPSHOT

80,694,485
35,990,932
INTERNET USERS
36,000,000
68,000,000
84%
JAN 2014
TURKEY: INTERNET INDICATORS

4H 51M
36%
1H 53M
JAN 2014
TURKEY: SOCIAL INDICATORS

44%
2H 32M
51%
26%
JAN 2014
TURKEY: SOCIAL MEDIA USE

97% 75% 93% 60% 72% 34% 70% 28% 33% 11% 26% 11%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
JAN 2014
TURKEY: SMARTPHONE USAGE

30%
95%
92%
43%
UNITED ARAB EMIRATES
We Are Social
JAN 2014
UAE: DATA SNAPSHOT

5,473,972
4,517,169
83%
4,400,000
13,775,252
252%
JAN 2014
UAE: INTERNET INDICATORS

5H 12M
71%
2H 57M
JAN 2014
UAE: SOCIAL INDICATORS

81%
3H 17M
52%
22%
JAN 2014
UAE: SOCIAL MEDIA USE

96% 67% 93% 53% 73% 32% 64% 27% 49% 22% 26% 10%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
INSTAGRAM
JAN 2014
UAE: SMARTPHONE USAGE

74%
90%
82%
38%
UNITED KINGDOM
We Are Social
JAN 2014
UK: DATA SNAPSHOT

63,395,574
54,861,245
87%
36,000,000
82,109,000
130%
JAN 2014
UK: INTERNET INDICATORS

4H 11M
64%
1H 32M
JAN 2014
UK: SOCIAL INDICATORS

76%
1H 51M
45%
9%
JAN 2014
UK: SOCIAL MEDIA USE

87% 63% 79% 54% 44% 24% 33% 10% 22% 9% 13% 7%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
JAN 2014
UK: SMARTPHONE USAGE

62%
87%
73%
39%
UNITED STATES OF AMERICA
We Are Social
JAN 2014
USA: DATA SNAPSHOT

316,668,567
254,295,536
INTERNET USERS
178,000,000
327,577,529
103%
JAN 2014
USA: INTERNET INDICATORS

5H 13M
60%
2H 25M
JAN 2014
USA: SOCIAL INDICATORS

75%
2H 17M
54%
15%
JAN 2014
USA: SOCIAL MEDIA USE

92% 67% 85% 56% 46% 22% 44% 17% 33% 16% 30% 11%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
PINTEREST
LINKEDIN
JAN 2014
USA: SMARTPHONE USAGE

56%
94%
77%
46%
DATA SOURCES USED IN THIS REPORT

Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Googles Our Mobile Planet Report from May 2013.
FIND OUT MORE AT WEARESOCIAL.SG

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WERE ALREADY HELPING MANY OF THE WORLDS TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTL, HEINZ, AND LVMH. IF YOUD LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social
Making Friends & Inuencing People 45
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We Are Social Making Friends & Inuencing People 46

GLOBAL DIGITAL STATISTICS 2014 - We Are Social's Snapshot of Key Digital Indicators

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GLOBAL DIGITAL STATISTICS 2014 - We Are Social's Snapshot of Key Digital Indicators

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we are social

COUNTRIES DETAILED IN THIS REPORT

20! 16! 22! 8!

ARGENTINA AUSTRALIA BRAZIL CANADA CHINA FRANCE GERMANY INDIA

9! 10! 11! 12! 13! 14! 15! 16!

INDONESIA ITALY JAPAN MEXICO NIGERIA POLAND RUSSIA SAUDI ARABIA

PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS:

GLOBAL DATA SNAPSHOT

35% INTERNET PENETRATION

26% SOCIAL NETWORKING PENETRATION

SHARE OF GLOBAL USERS BY REGION

INTERNET PENETRATION BY REGION

CENTRAL & EASTERN EUROPE

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC

INTERNET PENETRATION BY REGION

63%! 54%! 48%! 47%! 37%! 35%!

34%! 29%! 25%! 18%! 12%!

We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC

CENTRAL & EASTERN EUROPE

SOCIAL PENETRATION BY REGION

CENTRAL & EASTERN EUROPE

We Are Social Sources: US Census Bureau, Facebook, Tencent, VKontakte

SOCIAL PENETRATION BY REGION

33%! 26%! 26%! 24%!

CENTRAL & EASTERN EUROPE

We Are Social Sources: US Census Bureau, Facebook, Tencent, VKontakte

ACTIVE USERS BY SOCIAL PLATFORM

MESSENGER / CHAT APP

MOBILE PENETRATION BY REGION

CENTRAL & EASTERN EUROPE

We Are Social Sources: US Census Bureau, ITU, CIA

MOBILE PENETRATION BY REGION

CENTRAL & EASTERN EUROPE

We Are Social Sources: US Census Bureau, ITU, CIA

MOBILE BROADBAND PENETRATION

CENTRAL & EASTERN EUROPE

We Are Social Sources: US Census Bureau, International Telecommunication Union

MOBILE BROADBAND PENETRATION

39%! 28%! 23%! 21%! 18%!

13%! 8%! 7%! 4%!

CENTRAL & EASTERN EUROPE

We Are Social Sources: US Census Bureau, International Telecommunication Union

MOBILE BROADBAND SUBSCRIPTIONS

CENTRAL & EASTERN EUROPE

We Are Social Source: International Telecommunication Union

81% INTERNET PENETRATION

56% SOCIAL NETWORKING PENETRATION

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

34% INTERNET PENETRATION

34% SOCIAL NETWORKING PENETRATION

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

47% INTERNET PENETRATION

44% SOCIAL NETWORKING PENETRATION

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

78% INTERNET PENETRATION

44% SOCIAL NETWORKING PENETRATION

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

CENTRAL & EASTERN EUROPE

54% INTERNET PENETRATION

33% SOCIAL NETWORKING PENETRATION

We Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU