Apple Magazine - January 3 2014

iPAD RULES
TAKING THE TABLET TO UNEXPECTED PLACES

THE iPHONE EXPERIENCE
LAUNCH DAY CAUSES ARRESTS AND FIGHTS
iPHONE 5s HITS CHINA 42
SHIPSHAPE TECH TIPS FOR CRUISING 54
DOG GONE IT! 68
EA SPORTS FIFA 14 AVAILABLE NOW IN NORTH AMERICA 80
THE DIGITAL WALLET 94
ADOBE PRIMETIME POWERS TV ACROSS SCREENS FOR TURNER BROADCASTING 108
SIRI SOUNDS OFF 138
THREE THINGS WE WANT FROM INSTAGRAM ON ITS 3RD BIRTHDAY 164
WHAT A TRIP! 178
ISLAND HOPPING 190
DRINKING IN DUBLIN 202
GETTING HIGH 220
...
TOP 10 APPS 110
iTUNES REVIEW 114
TOP 10 SONGS 214
TOP 10 ALBUMS 218
TOP 10 MUSIC VIDEOS 219
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WHAT TO EXPECT FROM 2014
PART II
08
JOBS LIVES ON
CONTINUING ON 2 YEARS
AFTER JOBS DEATH
8
9
HOW APPLES PROCESSORS ARE
CONTINUING TO EVOLVE
With an A7 quad core 64-bit processor being
favored for the iPhone 5s, focus now turns
to the chip that will power the iPhone 6,
w|th the rumor pages suggesnng that |t w|||
be an A8 octa-core processor. Observers of
Lhe recenL courL baules beLween Apple and
Samsung will also be extremely unsurprised
by rumors that th|s A8 ch|pset w||| be
manufactured by not the korean g|ant,
but |nstead 1SMC (Taiwan Semi-conductor
Manufacturing Limited).
10
That was according to a report in the Wall
Street Journal in June, and there have also
been suggesuons LhaL ln a comlng year when
16nm fabrlcauon Lechnology ls expecLed Lo
be in vogue, the new Apple A8 will be a 20nm
chip. The talk is that 165,000 20nm chips will
be shipped by TSMC to Apple in 2014, but
LhaL Lhe relauonshlp wlLh Samsung ln Lhls
area may noL be enurely severed, Lhe korean
manufacturer even retaining responsibility for
as much as 30-40 per cent of the A8 chip, if
some analysts are to be believed.
11
1nL CAMUS 2 DLVLLCMLN1
CONTINUES APACE
Of course, many of the developments that
are mooted for 2014 - including the launch
of an Apple TV or iWatch - have their origins
in the Steve Jobs era, and so does another
development that is very far from a new
product, but that will nonetheless have an
lnsLrumenLal role ln Lhelr reallzauon ln Lhe
future. That deve|opment |s, of course,
Campus 2, whlch Lhe former chlef execuuve
was Lhe rsL Lo propose back ln !une 2011.
Slnce Lhen, Cuperuno ClLy Councll has Laken
lLs ume, buL evenLually gave Lhe pro[ecL
lLs lnlual unan|mous approva| |n Cctober,
fo||owed by hna| approva| |n November,
Cuperuno Mayor Crrln Mahoney Lelllng Lhe
company: Were eager to see it happen. Go
for it.
As we Lype, exlsung bulldlngs on Lhe slLe are
being demolished and construcnon |s at |ast
underway. Those driving down the nearby
Photo: Martin Hajek
12
hlghway can galn a good appreclauon of Lhe
changes that are taking place at the site, with
Lhe demolluons belng hlghly vlslble and Lhe
area doued wlLh road work and consLrucuon
signs. The campus area is increasingly
dominated by large bulldozers and other
equipment clearing debris, while the impact
on local residents and businesses has been
mlnlmlzed by Apple's consLrucuon of a large
wall borderlng Lhe consLrucuon area.
The complete history of the Campus 2 site
dates back to the purchase by the company
of a parcel of land in 2006, Jobs announcing
aL Lhe ume LhaL App|e |ntended to bu||d
a new S0-acre campus a mile from its
longsLandlng Cuperuno headquarLers. 1hen
in 2010, came the purchase of the one-
ume Cuperuno headquarLers of ma[or Lech
adversary Pewleu-ackard, coverlng some
98 acres, aher n's announcement that it
would consolldaLe operauons aL lLs alo AlLo
premises.
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The earlier purchased parcel of land will be
used for the southern part of the campus,
housing a monumental parking structure. The
northern part of the property, meanwhile,
will be dominated by the main Spaceship
building. The 2.8 million square foot main
building, which takes the shape of a ring, will
boast underground parking for around 2,400
cars as parL of Lhe rsL phase of consLrucuon
for Campus 2, set to be completed by 2016,
whlle Lhe subsequenL phase of consLrucuon
will see the building of a further 600,000
square feeL of space for omce work, research
and development.
1nL NLW 8UILDINGS kCMISL 1C 8L
IMkLSSIVL
1here's llule doubL LhaL Lhe new bulldlngs wlll
make for a mlghuly lmpresslve and lnsplrlng
working environment for some 13,000
employees. 1he ma|n c|rcu|ar 'Spacesh|p'
building, for example, will consist of some
four oors and wlll have huge walls of glass
enabling viewing of the outdoor space from
both sides of the ring.
Included in the new headquarters, according
to a report from Apple Insider, will be an
on-site low carbon Central Plant, designed
14
to provide much of the power for the
headquarLers as parL of eorLs Lo make Lhem
self-sumclenL. Along slmllar llnes, Lhe Lop
of Lhe bulldlng wlll be ouulued wlLh solar
panels. The materials used are expected to be
the very highest quality, as one would expect
of a typical Apple product, with barely a nick
showing on the supremely smooth walls,
celllngs and oors, whlle oLher promlnenL
feaLures wlll be a 100,000 square fooL Lness
centre and 120,000 square foot auditorium.
1he pro[ecL wlll cosL almosL $3 bllllon, up
from a 2011 esumaLe of less Lhan $3 bllllon,
angering some shareholders for its perceived
exLravagance, desplLe $1 bllllon represenung
less than 1 per cent of Apples cash reserves, if
Bloomberg is to be believed. The architects for
Lhe pro[ecL, meanwhlle, are losLer + arLners,
Lhe 8rlush rm also responslble for Lhe llkes of
Wembley Stadium, the McLaren Technology
Centre and New Yorks Heast Tower.
There will even be extensive surrounding
landscaping and parkland, encompassing
[ogglng paLhs and walklng Lralls, whlch we're
sure will keep many of the new premises
workers suitably close to nature. Its easy
to think that the new headquarters will
incorporate quite literally everything, but
15
Photo: William Hook
16
Lhere's one Lhlng LhaL denlLely won'L be
there - a museum.
Apple fan, computer historian and author
uavld Creellsh had been enLhuslasuc abouL
the idea of a visitor centre and public
museum at the campus, but Apples senior
vlce presldenL of worldwlde markeung h||
Sch|||er was |ess enthus|asnc, rep|y|ng to an
ema|| by Gree||sh that Were focused on
lnvenung Lhe fuLure, noL celebraung Lhe pasL.
CLhers are beuer aL collecung, curaung and
displaying historical items.
HOW APPLE IS FARING AGAINST THE
kLS1 CI 1nL MAkkL1
The last year has been another one of Apple
fendlng o an ever-lncreaslng array of markeL
rivals, albeit with a few especially familiar
foes sull presenL and correcL: Samsung and
Android. So, how is Apple faring against
adversaries old and new, and how can we
expect it to do in 2014?
There has certainly been a lot of good news
on LhaL fronL for Apple laLely. lor example, lL
was recenLly conrmed by markeL research
rm comScore lnc. LhaL Apple reLalned lLs
17
dominant share of the smartphone market
|n the three months to the end of Cctober, |t
even grow|ng s||ght|y from 40.4 per cent to
40.6 per cent. This compared to the 25.4 per
cent mustered by Samsung, while HTC and
LG Electronics both saw declines in their own
shares.
1haL same reporL showed Lhe conunued
supremacy of Androld among operaung
systems, however, which brings us nicely
onLo Lhe sub[ecL of markeL share - and
how important it is for Apples longer term
prospects. 1he verd|ct? Not very. Aher a||,
Andro|d products are ohen assoc|ated w|th
the cheapest end of the market, so its easy
to leave those to the masses rather than
compromise Apples long-treasured premium
products for a premium price brand message.
Anyone who saw the not-exactly-cheap-and-
cheerful price tag for the entry-level iPhone
5c probably detected that Apple had this
amLude, buL furLher evldence of whaL Lhe
Cuperuno rm Lruly cares abouL came ln
a recent research note by Needham & Co
analyst Charlie Wolf, as reported by Apple
Insider. Wolf said that a smaller and more
engaged user base bringing app developers
greater revenue was preferable for Apple
to a larger user base with less interest in
using their devices, meaning less money for
developers.
Wolf wrote: Observers, seduced by the
simplicity of the metric, have elevated
markeL share as Lhe sole drlver of nanclal
performance Lo a posluon LhaL far exceeds
reality. Indeed, there appears to be no
correlauon beLween markeL share and
Lhe vlablllLy of a plauorm. ln surveylng Lhe
variables that determine the viability of a
plauorm, we would argue LhaL Lhe breadLh
and depLh of Lhe plauorm's appllcauon llbrary
and ecosystem play a far more important role
than does market share.
Photos: Martin Hajek
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This isnt to suggest that market share is
completely important to Apple. It simply
means that as long as Apple users stay loyal
and conunue Lo make exLenslve use of whaL
is a rich app ecosystem, there wont be
Loo many worrles aL Cuperuno abouL app
developers dlLchlng lCS for oLher plauorms.
lL's [usL someLhlng Lo bear ln mlnd lf, as
expecLed, Androld conunues Lo hog
the market share headlines in 2014.
THE CONTINUING BIG BATTLE
8L1WLLN ALL AND ANDkCID
As aforemenuoned, lL's Lhe rlvalry wlLh
Androld LhaL wlll be a parucular focus for
Apple ln 2014, and luC's predlcuons for Lhe
next year indicate the scale of the challenge
for Tim Cook, Sir Jony Ive and co. With
smarLphone and LableL sales upped Lo grow
by 12 per cenL and 18 per cenL respecuvely
over the year, IDC sa|d that "dramanc ga|ns"
were be|ng made by Goog|e |ay]Andro|d
downloads and revenues, which would mean
a slgnlcanLly narrowed" app ecosysLem
value gap.
It will all help Android phones and tablets to
conunue selllng ln greaLer volumes Lhan Lhelr
iOS counterparts, although IDC added that
Apple would retain its value edge thanks to a
comblnauon of an esLabllshed app ecosysLem
and higher average selling prices.
But it was far from the only measure
suggesung susLalned Apple sLrengLh for some
ume Lo come, wlLh Lhe |hone pred|cted
to have 68 per cent of the US smartphone
market when the |auer h|ts |ts peak. That
is the verdict of Horace Dediu, the peak - of
course - being the point at which the market
is saturated, or when the technology is being
used by 90 per cenL of Lhe populauon, on
the basis that theres no technology that
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Photo: Martin Hajek
22
23
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can achleve 100 per cenL peneLrauon of Lhe
market.
When has Dediu predicted that market
saLurauon Lo happen? lebruary 2017,
which would be absolutely remarkable if it
maLerlallzes. 1he rsL real smarLphone - Lhe
iPhone - was only released in June 2007, and
no other technology has reached market
saLurauon wlLhln a mere decade. Looklng
back aL uedlu's calculauons, he has forecasL a
US smartphone market of about 266 million
users by 2017, 180 million of them being
iPhone users, all of which will be music to the
ears of those in a certain corner of California.

AN LkCI1ING LAk AnLAD
An iPhone 6? Big changes for the iPad? New
and exclung processors? 1he arrlval, aL lasL,
of the likes of the iWatch and HDTV? The
Campus 2 developmenL nally [umplng from
the drawing board into reality? 2014 is set
Lo be noLhlng lf noL evenuul for Apple, and
whether it does or doesnt prove a success for
Lhe boys aL Cuperuno, we'll denlLely have
plenty to talk about.
Thats exactly the kind of thing we like here at
AppleMagazine: plenty of talking points. Join
us throughout the year to keep up to date
with all of the ups and downs in the world of
Apple, as they happen throughout 2014.
by 8en[amln kerry & Cavln Lenaghan
Photo: Martin Hajek
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While Samsung does air commercials and
prints ads poking fun at the iPhone, they
seem Lo be a llule more worrled Lhan Lhey
like to let on. They want consumers to
belleve LhaL Apple ls behlnd Lhe umes and
that Samsungs own mobile phones are
far superlor, yeL for all LhaL, Lhey were sull
found inside Apple retail stores on launch
day for the iPhone 5c and iPhone 5s.
Apple released their two newest mobile
phones on SepLember 20, creaung a blg
frenzy as lL always does. ?eL Lhls ume,
despite Wall Street lowering the value
of Lhe Cuperuno-based Lechnology
[uggernauL, and desplLe Lhe medla clalmlng
that Apple is all but done and that theyll
never have those same type of glory days
agaln, people were physlcally ghung ln Lhe
stores over the newest iPhones, and a huge
collecuon of homeless people have been
le sLranded far away from home, or aL
least where they call home.
In July Apple re|eased numbers showing
some success, announcing that they set a
new !une CuarLer record ln 2013. llscally
the numbers arent that impressive. Just
a year ago, revenue was aL $33 bllllon
wlLh a neL proflL of $8.8 bllllon, or $9.32
per diluted shared. This year it moved
up Lo $33.3 bllllon wlLh a neL proflL of
$6.9 bllllon or $7.47 per dlluLed share.
Yet, a year ago they only sold 26 million
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iPhones, but sold 31.2 in 2013. iPads
and Macs tell a different story with both
of them losing sales this year. It seems
iPhones are keeping Apple alive.
Add to this confusing news that Apple
has had a very damaging year on Wall
Street. Last year, App|e's stock dropped
by 7.8% one month after the iPhone 5
was released. It had never dipped that
dramatically before. After the original
iPhone was released it dipped 6.9%, the
iPhone 3 1.1%, the iPhone 3GS 3.9%, and
the iPhone 4 0.9%. After the release of
the iPhone 4S stocks were raised by 8.2%.
On September 21, 2012, the stock was
valued aL $703.07. Cne year laLer lL ls
worLh only $467.41, yeL has dlpped much
lower over the past year.
Looking at those numbers, youd expect
the scene at Apple Stores on release day
Lo be raLher subdued. 1haL [usL wasn'L Lhe
case. Two men were arrested at 7:30 AM
ln asadena aer walung ln llne overnlghL
for Lhe sLore doors Lo open, Lhen ghung
with each other. They are now looking at
misdemeanor charges. Its unknown what
sparked Lhe ghL, buL assumably lL had
something to do with the iPhone.
A th|rd man was placed on a 72-our mental
healLh hold aer he ran lnLo Lhe sLreeL ln an
enraged state. It wasnt because he wasnt
allowed a phone, though. His issue was over
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a slmple $40 ln a scheme LhaL wenL horrlbly
wrong for several homeless people.
An enterprising man decided to try and
beat the system. Apple was only allowing
each person to buy two iPhones on site.
Yet this man decided to buy as many as
he could to sell overseas. This meant he
needed Lo nd oLher people wllllng Lo sLand
in line for him to get their quota of two
phones each. Pe declded Lo oer homeless
people sLaylng ln a Los Angeles shelLer $40
to stand in line overnight and get a voucher
Lo geL Lhelr Lwo phones. Aer Lhey handed
hlm Lhe vouchers, Lhey'd geL Lhe $40.
Severa| home|ess peop|e took th|s man
up on h|s offer. They were driving to the
Pasadena Apple Store by the vanload.
The problem arose when these down-on-
their-luck individuals actually entered the
store with their vouchers. Their vouchers
turned out to be useless, and they
hadnt been given any money to actually
purchase the phones, so they were
coming away empty-handed.
The enterprising businessman was kicked
out of the store and police were called.
They did not arrest him, as he had done
nothing illegal, but they escorted him away
from the scene to save him from the scores
of enraged homeless people who were
angry aL hlm for spendlng all Lhelr ume
walung ln llne yeL noL gemng Lhelr $40.
Worse yeL, wlLh Lhe man belng carLed o,
Lhe homeless had no way of gemng back
home to Skid Row.
And all this was caused over the furor
created to get a new iPhone. We never
hear of anything like this happening
with Samsung phones. 1he korean rm
apparently want to know why not. They
sent a video and photography crew to an
Apple sLore on launch day. 1hey lmed Lhe
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scene and interviewed people to determine
how Apple creates such a following. A
producer working with Samsung asked,
Other companies release new phones, but
theres not as much passion and heat ... Its
only Apple. Why? Were curious.
Samsung probably arent the ones
wondering this. There are probably
several Apple shareholders with the same
quesuon. Much of lL seems Lo come down
Lo lnnovauon and repuLauon. no mauer
how many umes Lech glanLs Samsung and
Apple meet each other in the courtroom
baullng over small paLenLs ulumaLely used
in both devices, it was Apple who scored
rsL wlLh Lhe lnnovauve lhone. Lveryone
else will always been an also-ran unless
they invent something that overtakes the
orlglnallLy of Lhe rsL lhone.
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35
Powever, Apple has come under re from
lLs deLracLors for noL havlng any lnnovauon
le ln Lhem. Lveryone ls walung for LhaL nexL
big thing, and some believe with the death
of Steve Jobs two years ago that there wont
be another big thing to come from Apple.
We hear rumors of an iWatch and Apple
television set, but we havent seen either of
Lhem show up ln any Apple keynoLe.
The changes to the iPhone this year were
denlLely exclung, buL perhaps Lhey
weren'L exclung enough Lo change Lhose
stock prices. What needs to be pointed
out though as well is that one reason they
mlghL noL have been as exclung ls LhaL we
knew all about them even before the Apple
event announcing the iPhone 5c and iPhone
5s. We were excited for these phones but
were excited months ago.
36
Those tech fans showing up in Apple Stores
across the land arent showing up because
theyre incredibly excited to see what is
bing released. They know. So why are they
showing up? Theyre showing up because of
Apple's repuLauon.
These Apple release days have become
an event. Apple always makes sure to do
everything big, and these release days
follow suit. Its so much easier to sign on to
apple.com and order your phone and have
it delivered, but many people instead brace
for the crowds on the release day at their
nearest Apple Store.
And why do they do this? They do this
Lo be parL of lL all. 1hey don'L [usL have
an iPhone. They have an iPhone they
bought after camping out on the Apple
37
Store doorstep for a night or two. They
have a story to tell when someone sees
their phone and mentions, Oh, you have
an iPhone? Thats why these hoards
of people show up. Thats something
Samsung has never created. They dont
have Samsung stores to camp out in
front of, and they are available far too
many places.
Thats why Apple places limits on the
number of iPhones someone can purchase
in one shot. It gives more people a chance
to be able to have that experience.
However, with this businessman trying
to beat the system by using homeless
people to buy the phones for him, its
akln Lo uckeL scalpers buylng concerL and
sporung uckeLs ln mass amounLs Lo sell for
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a hlgher prlce. 1hls Lhen aecLs Lhe prlclng
structure because of the lack of availability.
And now lL won'L [usL aecL Lhe prlce, buL
lL wlll be aecung Lhe experlence." lf he
would have been successful in his plan, less
people would have been able to share the
experience, therefore leading to less people
wanung Lo share lL as well. 1hls would Lhen
cerLalnly aecL Lhe sLock prlce, Loo.
Now the system has already been
compromised, despite this man not being
successful ln hls eorLs. Pls ldea ls golng Lo
make other entrepreneurial-spirited people
Lhlnk Lhey can do lL as well, buL beuer.
1hey'll Lry Lo gure ouL how Lo keep Lhe
homeless people happier, or perhaps they
wont even use homeless people. Maybe
theyll use college students looking for a
39
Photo cover: Mark Sebastian
40
quick buck. The point is, that idea has now
been transferred to many more enterprising
minds. Maybe even Samsung will pick up
on it. They could buy a bunch of iPhones,
use lL ln Lhelr adveruslng somehow, and
also aecL LhaL crazy supply and demand
slLuauon.
The glory days of Apple may or may not
be over. There are many more factors
going into it, though, than their ingenuity.
knowlng Apple, Lhey'll nd a way Lo counLer
buslness people arranglng Lo buy muluple
phones, like sell them by social security
number or address or something. And as
long as Lhey can keep creaung hype, Lhey'll
conunue Lo have Lhose long llnes ln fronL of
their stores on launch day.
by Laura Tucker
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When Apple introduced the iPhone 5s from
Cuperuno, Callf., Lhe Lech glanL beamed the
event v|a sate|||te to some of the biggest
clues ln Lhe world, from 1okyo Lo 8el[lng. ?es,
Lhree presenLauons were held Lo launch Lhe
iPhone 5s: One in California, one in China and
one in Japan on September 10.
1haL sald, Lhls wasn'L Lhe rsL ume perunenL
global parues were prlvy Lo Apple's
lnformauon on or around Lhe same ume
Amerlca was learnlng abouL new and exclung
products from the progressive tech giant.
lor example, when Lhe CcLober 2011 launch
of the iPhone 4s unfolded, live streaming was
available at Londons Covent Garden Apple
Store. The Brits who had gathered in this
gadget-driven place of business gleaned the
exclung lnformauon aL Lhe same ume Lhls
long anuclpaLed rollouL was hlmng across Lhe
pond.
8uL back Lo Lhe mosL recenL reveal. up unul
now, Apple had never provided any of its
events via satellite stream to Mainland China.
To say this move was as important as it was
far-reachlng Lo Lhe Cuperuno-based company
would be an understatement.
8uL why? Well, Lhe SouLheasL Aslan nauon,
home to some 1.3 billion people, is a treasure
Lrove for new buslness poLenual. 1haL sald,
the countrys largest wireless carrier, China
Mobile (which happens to be the largest cell
phone carrier in the world) has bragging rights
to more than 700 million subscribers, making
China Apples second-largest market by
revenue.
ISI analyst Brian Marshall puts this in
perspecuve, saylng LhaL Chlna Moblle ls one
of the few remaining carriers that can really
move the needle on iPhone sales.
Marsha|| asserLed, ln our vlew, Lhls poLenual
subscriber base could eventually be almost
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as large in unit terms as the opportunity from
AT&T and Verizon in the U.S. combined.
The Apple deal with China Mobile is reportedly
nearlng compleuon. ln facL, Chlnese omclals
have achieved all three licenses needed to
allow new iPhones to be in the hands of all
Lhree of Lhe counLry's ma[or carrlers, lncludlng
Chlna unlco and Chlna 1elecom. 1he lauer gave
Apple a neLwork access llcense [usL lasL week
and [usL ln ume for Lhe lhone 3s Lo debuL on
September 20 on both sides of the world, in
the U.S. and in China.
That accomplished, the Wa|| Street Iourna|
reports that it is typical that Chinese vendors
oen sLarL selllng new handseLs wlLhln
weeks of approval by the regulator. So, it
appears iPhone 5s is about to be golden in
this massive Asian outpost.
What a turnabout from decades past when
it was Asia providing the bulk of the best
in personalized technology. I remember
vlslung 1okyo ln Lhe mld-1980s for a chance
to interview the inventor of the newly
established Jumbotron for an Esquire
magazine piece. Although this behemoth of
a Lelevlslon seL Lhe slze of a fooLball eld had
only been revealed in a prototype at Expo 85,
oLherwlse known as Lhe 1sukaba Sclence lalr
or Lhe lnLernauonal Lxposluon, everyone ln
the tech world knew this Sony product was
going to be big in more ways than one.
Taking its place center stage at the Japanese-
based fair that heralded the lifestyle theme
of Dwellings and Surroundings: Science
and Technology for Man at Home -- and
where auendance Lopped 20 mllllon wlLh
111 counLrles paruclpaung - Lhe arrlval of
the Sony Jumbotron was monumental. So to
have the opportunity to quiz the brainchild
behlnd one of Lhe largesL non-pro[ecuon
video displays ever manufactured was a real
coup for me.
47
Heading out to Sony Headquarters in Tokyo
vla cab was a mlsLake, however. 1he Lramc,
as always in this fast-paced metropolis, was
heavier than usual, and I had only allowed
an hour Lo reach my desunauon. 8elng laLe
would have me losing face before I even
came face-to-face with this inventor who
was so highly revered.
1hankfully, aer sweaung bulleLs, l arrlved
aL my desunauon aL Lhe exacL momenL
of my much anuclpaLed appolnLmenL.
It wasnt long before I sat in the huge
inventors lab in the basement of this
famous building in Tokyo for a one-on-one
wlLh ?asuo kurokl. Well, make LhaL a Lwo-
on-one since I had a translator on hand
48
given a lot of the interchange went from
English to Japanese to English again.
And so, a lelsurely chaL ensued. kurokl, an
assuming, bespectacled man about twenty
years my senior was a modest guy, so much
so that when I asked if he had ever invented
anything else that was used widely by the
mainstream on any personal level other than
Lhe !umboLron, he quleLly admlued LhaL yes,
he had.
49
So, whaL was Lhls lnvenuon," l asked, eager
Lo hear Lhe answer and expecung someLhlng l
wouldnt even recognize.
Well, Im not sure you know about it because
its not used so much anymore, but it is called
the Betamax.
Wow. I assured my esteemed interview
sub[ecL LhaL l was lndeed aware of Lhe
Betamax. In fact, I owned this pioneering
recording device that predated the VCR
and that had been unveiled to consumers a
decade before my slL-down wlLh ?asuo kurokl
in 1975.
lrom Lhen on aer LhaL revlew and
throughout the rest of the interview, I admit I
was starstruck, even if this fact wasnt obvious
Lo my sub[ecL slmng before me.
Aer LhaL semlnal Sony encounLer, Lhls Lravel
writer became a technology watcher like no
oLher. ln facL, when l llved ln Pong kong ln Lhe
early 1990s, I was always buying and trying
new gadgets coming out of Asia. This was to
be expected since this part of the world was
then the hub of the tech industry, a virtual
goldmine for this Expat from America. Ruled
by mega-rms llke Sony and PlLachl and
Mitsubishi and Panasonic, all out of Japan,
buL always avallable for consumers vlslung
whaL was Lhen a 8rlush colony. And mosL of
these visitors from the west wanted to get
their hands on a bargain, especially when
that bargain came in the form of an electronic
devlce of any descrlpuon, from Lhe rsL near-
broadcast quality video cameras to the best in
stereo sounds money could buy.
Powever, even Lhough l found my fooung
with technology in Asia while in my 30s, I
acLually earned my rsL plece of cherlshed
equipment from Japan when I was but
a mere college student in my late teens.
As a phoLo[ournallsm scholar aL Syracuse
unlverslLy's presuglous newhouse School of
50
51
ubllc Communlcauons, l was all abouL havlng
the best cameras and the best lenses used by
the professionals, despite my parents cries
that these gadgets cost way too much for me
to actually own.
Well, luckily for me, these cameras and lenses
were made by Nikon. And luckily for me, my
brother went to MIT and had a Japanese
roommate who so graciously procured a new
nlkon l1n on my behalf, brlnglng Lhls Lreasure
back Lo Massachuseus aer a summer back
home. Hikaru Shimura presented this most
cherished camera body to me in a mini-
ceremony Ill never forget.
lrom Lhen l on, l shoL lmages Lhrough Lhe very
special lens on that very special camera on a
daily basis. That camera went everywhere I
went for many years to come. And, although
dusLy and slmng unused ln a closeL ln my
home some four decades later, that Nikon is
sull a prlzed possesslon and always wlll be.
lL was my rsL blg purchase and lL was much
more exclung Lo me Lhan buylng a new car.
But back to the future. As I sit here trying
Lo declde wheLher or noL l can rauonallze
upgrading my current iPhone with the iPhone
5s, I also envision a lot of Asians thinking
abouL ownlng Lhelr very rsL lhone ever. 1hls
ls probably as exclung a prospecL for Lhem as
it was for me to be able to boast that I was a
card-carrying Nikon owner back when I was in
college.
Yes, I am excited for this new turn of events.
Very excited. All of a sudden the world has
become smaller and much more connected
than ever before thanks to the technical
exchanges we make from one conunenL Lo
anoLher, someumes wlLhouL glvlng LhaL easy
exchange even a second of thought. And for
Lhe rsL ume, lL seems llke Lhe u.S. has Lhe
upper hand while Asia is following behind.
by Jane E. Lasky
52
53
54
55
Cnce upon a ume, crulse shlps were Lhe lasL
place you could nd peace and quleL from Lhe
outside world since staying in touch via phone
or fax was [usL abouL Lhe only way Lo do so.
And LhaL was noL even a valld proposluon due
to outrageous costs and uneven availability.
Pow umes have changed.
Shlp-wlde wl- sysLems, onboard lnLerneL
cafes, and lnLernauonal marlume calllng plans
are all on oer. 8uL LhaL doesn'L mean you'll
en[oy Lhe klnd and quallLy of servlce you
have aL sea LhaL you do on land. Connecuons
can be slow depending on where and when
you're crulslng, and daLa-lnLense acuvlues can
eaL up boLh ume and money before you even
realize whats happening.
Since I am always up for a cruise and have
been for the past forty years, my main
concern when I opt to travel by sea is how
to stay connected without going broke. The
naLural reacuon ls LhaL l'd llke Lo be able
to say to everyone in my life (including my
edlLors) LhaL l am golng o Lhe grld for a
week Lo Len days whlle l oaL around Lhe
world, buL LhaL [usL doesn'L cuL lf when
you're a [ournallsL wlLh a deadllne.
I was once served a bill for literally
thousands of dollars during a cruise that
56
took me and my husband between Tokyo
and Anchorage by way of the Bering Sea.
All my ship-to-shore phone calls and hours
in the ships computer lab sending and
receiving email in 2006 was behind this bill,
and I wised up. I learned what I could and
couldnt do to be able to cruise and not
break the bank in the process.
To be sure, budgets are part of nearly
everyone's llfesLyle buL parucularly so when
Laklng a vacauon. 1haL's one of Lhe reasons
cruising is so popular: You usually know what
youre going to spend before you even step
aboard your chosen cra.
Many cruises are all-inclusive, while others
charge for items like alcoholic beverages,
clgars, and cerLaln oLher amenlues. 8uL no
cruise line gives away free phone calls or free
lnLerneL. Some may oer credlLs Loward Lhese
so-called necesslues, buL LhaL's abouL Lhe only
way that leads directly around this problem.
Indirect ways are diverse, from using common
sense to using Internet cafes when in port.
As for Lhe lauer, Lhls ls a greaL way Lo hook
up with the locals while hooking up with
your compuLer obllgauons. l've meL many
dellghuul people ln many cafes of Lhls sorL
around Lhe world, some of whom [usL happen
57
Lo be slmng nexL Lo me whlle l Lry Lo gure
ouL how Lo use a keyboard LhaL's congured
dlerenLly Lhan Lhe one l have back home or a
computer thats made by any company other
than Apple.
1o nd Lhe mosL convenlenL lnLerneL cafe can
become a tough task, depending on the size
or posluon of Lhe porL.
If you dont have any idea where to start,
ask the concierge aboard the ship. He or
she wlll usually know [usL Lhe spoL because
lower than bridge level crew members
who are typically charged even more than
guests onboard their ships are always eager
to get to the closest Internet cafe in order
to check in with the folks back home. And
slnce shlp lunerarles are oen back-Lo-back,
Lhe people who work ln Lhls klnd of oaung
omce know [usL Lhe places Lo go Lo geL
online, even some that cant be found in a
phone book.
58
The same is true for making calls in a
telephone facility when your cellular service
ls elLher cosL prevenLauve or slmply doesn'L
oer avallablllLy from where you are sLauoned
at the moment of need.
ln 8uenos Alres before lnLernauonal
mobile plans became available, I went
straight to a place where talking to
someone ln Lhe SLaLes cosL abouL ve
cents a minute. The price wasnt bad
slnce Lhe conversauon was shorL, and Lhe
conversauon was necessary slnce lL was
work-related and an emergency to boot.
I was glad that was the case because the
facility from which I was calling wasnt
a glamorous spot. It was smelly, and
the folks who ran the place only spoke
Spanish, a language for which I can call up
abouL y words aL besL - and some of
those are actually more Spanglish.
59
That said, it was back on the ship to discover
that if you have a really short message to
convey you may want to do so by calling or
emalllng raLher Lhan Lexung or Skype-lng or
communlcaung ln any oLher way.
Why is that?
If you can get the message across in less than
a minute (or more like thirty seconds) you
are likely to get away with a free call. Ive
discovered that the clock on charges doesnt
sLarL ucklng unul Lhe rsL mlnuLe has almosL
elapsed. This method isnt tried-and-true all
over the world, but it has been my experience
on aL leasL Lhree conunenLs, so lL's worLh a Lry
lf you're sLuck ln a slLuauon where you [usL
have to get in touch with someone.
How do you say the most in the least amount
of ume?
Pere are Lhree ways: WalL for fasL connecuons
aL o-peak umes. WrlLe your emall before
you connect and dont include any kind of
auachmenLs aL all. Cnly wrlLe whaL you wanL
Lo say ln Lhe sub[ecL llne of Lhe emall so lL geLs
Lo lLs desunauon as qulckly as posslble. And
60
61
62
63
don'L forgeL Lo log ouL [usL as soon as your
buslness ls done. 1haL connecuon has Lo be
cut in order for this to work.
now, wlLh all of Lhls lnformauon, lf you sull
require more, it can be found on cru|se
websites. Certain apps come in handy no
mauer where ln Lhe world you're headed
on your next cruise. Cru|se Sh|p Mate
by !an !lrouL [usL released a new verslon
released last week. The iPhone/iPad app
glves all klnds of lnformauon regardlng your
ship and your trip, including a nice layout
of all vessels of this sort (almost always a
helpful item) as well as photo sharing and
great maps to keep track of your ships
currenL or fuLure locauons.
Meanwhile, Cru|se Cr|nc, the industrys
leadlng source for lnformauon abouL pleasure
64
#01 Cruise Ship Mate
By Jan Jirout
Category: Travel
Compatible with iPhone, iPod touch, and iPad. Requires iOS
6.0 or later. This app is optimized for iPhone 5.
65
crulslng, oers lLs own Lake on free phone
apps that every cruiser should have. This
resource dellvers all manner of lnformauon
about taking a trip on a ship, from how to
pack your bag to how to install a white noise
light in order for light sleepers to get a good
nights rest at sea.
llnally, lf you're ln Lhe plannlng sLages and
sull noL sure whlch crulse ls besL for you,
well theres an app for that too. Its called
Cru|se I|nder from lCrulse.com vacauon
Crulses 1ravel. lL has Lhe lunerarles for llLerally
hundreds of thousands of cruises and more
Lhan Lwo dozen desunauons. 1he app also
shows deals available on every ship sailing the
oceans blue.
WlLh all Lhls help, onllne and o, and a llule
nagllng when lL comes Lo ndlng Lhe besL
way to stay connected while youre at sea,
all you need Lo do now ls go shopplng. Aer
all, whats the fun of cruising if you cant buy
yourself some new amre for your lmpendlng
adventure? Let me answer that for you: None
whatsoever.
by Jane E. Lasky
66
#02 Pack The Bag
By Andreas Krawczyk
Category: Travel
#03 The Weather Channel
By The Weather Channel Interactive
Category: Weather
Compatible with iPad. Requires iOS 6.0 or later.
#04 USA TODAY AutoPilot
By USA TODAY
Category: Travel
3.0 or later.
#05 Cruise Finder
By iCruise.com / WMPH Vacations
Category: Travel
Compatible with iPhone, iPod touch and iPad. Requires iOS
67
68
69
70
By far, Summer is the most pampered member
of our family. She eats before anyone else and
her needs take precedence even over my own
personal calls to nature. That said and with
regard Lo Lravel, Summer ls Lhe mosL dlmculL of
our clan Lo leave behlnd. When l wander o Lo
dlscover oLher lands, she sulks, slmng alone by
Lhe door when l deparL and slmng ln Lhe same
spot when I arrive back home.
unreallsucally, l once worrled LhaL our now
14-year-old never moved no mauer how long
l remalned mlsslng ln acuon on Lhe home
front.
Talk about guilt.
Luckily for me, my husband Paul quickly
assuaged LhaL nouon Lhe rsL ume l showed
concern back ln 2002 when l le on an
exLenslve buslness Lrlp. Pe admlued LhaL
Summer does take part in daily life when Im
not home. She eats some, she sleeps some
and she plays some. But, at the end of the day
or when shes not being properly entertained,
my best friend sits at the door and waits for
me. Talk about loyalty.
1o be sure, Summer may be [usL a peL Lo
some friends and colleagues, but to me she
is the core member of our family. So, when
I can take her along on the road, we are all
extremely happy.
l remember our rsL Lrlp LogeLher Lo a seaslde
retreat called Loews Santa Mon|ca 8each
note|. The perfect guest at this Southern
California getaway, my dog was rewarded with
her own silver food bowl, a couple of squeaky
Loys and a cozy llule bed made of Lhe nesL
materials, all courtesy of hotel management.
Staying at this pet-friendly hotel also meant
easy access Lo Lhe local dog park, [usL a few
feeL behlnd Lhe properLy and only a lrlsbee's
Lhrow from Lhe aclc. Lven Lhough she never
told me, I know Summer was in dog nirvana
during that brief trip.
71
unforLunaLely, lL ls noL oen enough LhaL Lhls
pampered pooch geLs Lhe chance Lo [oln me
on my many trips -- but the occasion does
present itself. In fact, to date Summer and
her sister Pepper have reviewed some two
dozen hotels with me in tow, most in the past
few years thanks to an increasing number of
hospitality companies that realize the value of
lnvlung canlne guesLs.
Currently, some tens of thousands of hotels,
motels, guest lodges and bed-and-breakfasts
around the world welcome pets to their
premises. That said, check out th|s |hone]
|ad app called eL lrlendly PoLels by SoclallLe
to help determine which do and which do
not. The helpful app also points out dog parks
ln each reglon as well as oLher paruculars
important to pets and their owners who are
traveling together.
Another app from et Care Serv|ces is a great
traveling assistant when peers are in tow. This
free resource gives dog lovers who travel all
kinds of intel, from emergency veterinarian
cllnlcs Lo dog groomlng care locauons Lo
other pet friendly aspects of the place you are
currenLly vlslung or abouL Lo vlslL.
As for ylng wlLh your peL, well, LhaL's a whole
other travel story. Years ago I would travel
back and forLh wlLh my Cavaller klng Charles
spaniel, Chadwick. We went from Los Angeles
to Paris to Cannes and back again every
summer for almost a decade.
Back then, the rules werent very strict
regarding what you needed to have or do in
order to take your pup in the cabin with you.
Although Chadwick was meant to be kept
underneath the seat in front of me in her
llule carry case, aer llo l would sneak her
ouL of LhaL conned area and underneaLh a
blanket snuggled against my hip. Inevitably, a
lghL auendanL would spoL my lnfracuon, buL
instead of asking me to follow the rules, he or
72
Travel Tips: Flying Dogs
#01 Find Pet Friendly Hotels
By Socialight
Category: Lifestyle
3.1 or later.
#02 Pet Care Services
By Michael Quach
Category: Medical
4.0 or later.
73
she would ask Lo hold my llule bundle of [oy.
Those were the good old days.
1oday, Lravellng alo wlLh your dog ln Low
means loLs of preparauon and loLs of rule
following. Each airline provides its own
guldellnes regardlng such acuons. lor
instance, Amer|can A|r||nes provides a
checklist of necessary extra steps youll need
to take before being allowed to board their
planes with your dog, like arriving very early
for check in.
So does A|r Irance. This pet friendly airline
noLes LhaL, among oLher slLuauons, all dogs
traveling within the European Union must
be ldenued by an elecLronlc chlp. Lach peL
should also possess a European passport
completed by an authorized veterinarian in
order Lo ldenufy your peL and Lo cerufy LhaL
lldo ls properly vacclnaLed.
8eyond Lhese concerns for meeung alrllne
criteria, its well known that certain breeds
Lravel beuer Lhan oLhers. Cbvlously, a small
dog llke Lhe Cavaller klng Charles Spanlel ls a
beuer Lravel companlon Lhan say a ualmauan,
especlally lmporLanL lf you're plannlng Lo y
Lo your desunauon durlng whlch ume Lhe
ualmauan would have Lo Lake Lhe Lrlp ln Lhe
hold underneaLh Lhe [eL on whlch you are a
passenger. lor more lnformauon abouL whlch
canlnes do beuer Lhan oLhers on dlerenL
modes of LransporLauon, conslder Lhe
following YouTube video.
That said and seen, for travelers like me who
like to have their dog at their side even when
Lhey Lake Lo Lhe road, some oLher condluons
for maklng LhaL pracuce prove pracucal need
Lo be consldered. lor lnsLance, when you
book your hoLel, ask abouL speclc rules
involved with including your pet in your party.
Realize that, again, dogs of a certain breed
and stature might not be welcomed even
when others are. That means that a Miniature
74
Travel Friendly Dog Breeds
75
How to Bag Train & Travel
76
Schnauzer could be perfectly suitable at, say,
an urban retreat, whereas a Great Dane might
not.
An informal survey I conducted of a few
dozen hotels in the United States showed me
that dogs under or around 30 pounds and
dogs who do not innately possess aggressive
natures are the best hotel-bound candidates.
AnoLher quesuon Lo ask and Lhen answer ls:
Has your dog ever been on the road before?
If not, take a look at this great training video
from Howcast.
Beyond training for the travel occasion,
another way to acclimate your pup is to take
your canlne companlon on a dry run Lo nd
out if your pet is, indeed, travel material.
Stay at a friends house overnight and see if
your dog can handle the changes he or she
must face while living temporarily in a new
envlronmenL. lor lnsLance, consLanL howllng
wont be tolerated in a public arena where
oLher guesLs are rlghuully seeklng (and paylng
for) peace and quiet.
When you do travel with your pet, never leave
home wlLhouL proper ldenucauon. Lven
if your animal is micro-chipped, bring along
hls or her omclal papers provlng shoLs and
ownership in one way or another, like via the
My Dog by My Dog Info USA app for iPhone
and iPad.
Also, always keep a current ID on his or her
collar wlLh perunenL lnformauon LhaL should
include yours as well as another responsible
persons emergency phone number and
address. 1hls acuon ls lmperauve should
something go awry and should you not
immediately be available to handle the
emergency.
lor a check llsL of whaL Lo do before semng
out, consider this handy iPad/iPhone app
from M|ets. 1hls source oers deLalled
#03 My Dog
By Dog Info USA, LLC
Category: Lifestyle
77
lnformauon on Lhls lmporLanL fronL. ln facL,
wlLh Lhe help of Lhls handy appllcauon,
you can store all kinds of medical records
regarding your beloved pet as well as
share pictures of your pooch because the
appllcauon lnLeracLs wlLh your lacebook
prole.
8eyond all of Lhls preparauon for Lravellng
with your hound, theres even more to
conslder. lor lnsLance, when gemng ready
Lo go, Lake sLock of your lunerary. Make sure
your trip plans allow you and your pet some
alone ume, especlally before you musL deparL
for a dlnner engagemenL or prlor Lo a sunL aL
Lhe LheaLer, Lhus leavlng Lhe llule guy or glrl
back in your hotel room. One way to make
your pup feel more secure during your brief
ume away ls by leavlng a plece of your worn
clothing within dogs reach. Also, be sure
to pack a favorite toy or two and his or her
favorite blanket for added security.
llnally, research helpful hlnLs and leglumaLe
concerns about traveling with your pet. One
great resource is Dog Ir|end|y Mob||e, around
slnce 1998 and boasung an l1unes app for
iPhone/iPad armed with extensive material
coverlng boLh domesuc and lnLernauonal
desunauons, alrllne regulauons and boLh
shorL-Lerm Lravel and long-Lerm peL relocauon
lnformauon.
With all this said and absorbed, hopefully
Lhere wlll be no bone of conLenuon when lL
comes to deciding whether or not your pooch
wlll be able Lravel when you do. Aer all, who
wants to hit the road without his or her best
friend in tow? Not me, no how.
by Jane E. Lasky
78
#04 DogFriendly Mobile
By DogFriendly.com Inc.
Category: Travel
4.2 or later.
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80
81
Electronic Arts Inc. (NASDAQ: EA)
announced today that EA SPORTS(TM)
lllA 14 ls avallable ln reLall sLores now
throughout North America, and as a
digital download on Origin(TM). The
game releases worldwide later this week.
More than 5 million* fans worldwide-the
most ever for an EA SPORTS game-have
played Lhe lllA 14 demo and Lhe game
has received 32 review scores of 9 out of
10 or hlgher, lncludlng ve perfecL scores.
Cmclal xbox Magazlne (uSA) declared lllA
14 was blgger, bolder, and beuer Lhan
ever and gave it an Editors Choice Award.
CamesakLuell (Cermany) awarded lllA 14
a 9.2/10 and called it the Messi of football
games - again! JeuxVideo Magazine
(lrance) scored Lhe game 9.3/10 and called
it one of the greatest football games.
Winner of Best Sports Game award at
gamescom 2013, lllA 14 ls Lhe plnnacle
of lnnovauon on Lhls currenL generauon
of consoles and makes it easy for fans to
brlng Lhelr lllA 14 experlences** Lo Lhe
new generauon of consoles: beLween xbox
360(8) and xbox Cne(8), and beLween
laySLauon(8)3 and laySLauon(8)4.
lans have been playlng Lhe lllA 14 demo
and en[oylng early access^ Lo lllA 14
ulumaLe 1eam ln record numbers. 1he
number of fans who have played the demo
has increased 7% year-over-year while the
number of fans uslng Lhe lllA 14 ulumaLe
Team Web App, which enables fans to start
cralng Lhelr ulumaLe Leam pre-launch,
auracLed 1.33 mllllon players-up 86 percenL
year-over-year-and over 830,000 daily
acuve users.
82
83
lllA 14 feaLures 13 dlerenL onllne***
and oMlne game modes-lncludlng lllA 14
ulumaLe 1eam and new Co-op Seasons-
and dellvers Lhe emouon of scorlng greaL
goals. lnnovauons Lo Lhe award-wlnnlng
gameplay make Lhe game more auLhenuc
and more fun. A new feature called
Pure Shot and a brand-new ball physics
sysLem Lransform shooung whlle reclslon
MovemenL dellvers Lhe auLhenuc mouon of
real aLhleLes. 1hls year LA SC81S looLball
Club, Lhe hearLbeaL of lllA, becomes more
connecLed and more soclal. looLball Club
news and AlerLs wlll suggesL dlerenL areas
of the game to connect and engage with
friends, such as playing Co-op Seasons
LogeLher or compeung for hlgh score ln a
sklll game. Send frlends looLball Club gls
such as klLs, celebrauons and lllA ulumaLe
1eam Coln 8oosLs. lllA 14 lncludes 33
leagues^^ and more Lhan 600 clubs, maklng
lL Lhe mosL auLhenuc sporLs game on Lhe
planeL. lus, fans playlng on xbox 360^^^
and xbox Cne consoles wlll be able Lo cra
Lhelr lllA 14 ulumaLe 1eam wlLh a mlx of
legendary players, such as Pele, playing
alongside todays stars beginning with the
launch of the new consoles later this year.
lans wlll be able Lo brlng Lhelr lllA 14
ulumaLe 1eam full rosLer, compleLed
seasons and tournaments, in-game items
and in-game currency (coins) to the new
consoles so they can access and compete
with their squads on either console
LhroughouL Lhe season. LA SC81S looLball
Club level, x and selecL caLalogue lLems
such as celebrauons and hlsLorlcal klLs
will also travel to the new consoles along
with Seasons progress, including trophy
case and leaderboards, Virtual Pro and
accomplishments, and select Career Mode
rewards.
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85
NLW ILA1UkLS AND MCDLS
INCLUDL:
- Precision Movement-Now every step
counLs as players planL, plvoL, cuL, and shl
momentum with the agility and explosiveness
of real athletes.
layer accelerauon and decelerauon ls
more reallsuc wlLh a game-changlng eecL
on gameplay. Players feel more grounded,
aglle and aLhleuc, and manage Lhelr
momenLum wlLh dlsuncL fooL planLs and
push-os, dellverlng Lhe auLhenuc mouon of
professional players.
- ure ShoL- Shooung has been Lransformed.
layers have Lhe lnLelllgence Lo ad[usL Lhelr
sLrlde and approach angle Lo nd Lhe besL
posluon for hlmng Lhe back of Lhe neL.
Well-hlL balls feel sausfylng and goals are
rewarding. As well as quality strikes, players
can now shooL whlle o balance or rushed.
- Real Ball Physics- Strike the ball with more
force and nesse. 8eallsuc ball physlcs now
deLermlnes Lhe Lra[ecLorles of balls ln game,
86
enabling players to strike the ball with force
from distance, drill low rising shots with
accuracy, and blast dipping or swerving shots,
[usL llke real players.
- roLecL 1he 8all-lend-o and block
defenders from the ball while dribbling at
any speed. Protect the ball from opponents
Lo conLrol play Lhrough mldeld and dlcLaLe
the pace of the match. Plus, out-muscle
opponenLs for posluon before recelvlng
the ball, then turn defenders to carve out
opporLunlues.
- 1eammaLe lnLelllgence- 8euer declslon-
maklng dellvers ughLer, smarLer marklng and
improved run tracking. Defenders recognize
opporLunlues Lo provlde supporL and wln
back possesslon. Auacklng players have
new ways to outsmart their opponents and
break down defences by creaung space for
themselves, running along the backline and
checking their pace.
- SprlnL urlbble 1urns- uullze qulck, exploslve
cuts and turns to beat defenders one-on-
one whlle sprlnung wlLh Lhe ball. layers can
87
move ln any dlrecuon, preservlng Lhelr naLural
momentum and maintaining possession of
the ball.
- varlable urlbble 1ouches- 1he llrsL 1ouch
Control of dribbling varies a players touch
when dribbling with pace. Skilled players have
the touch and control to stand out while less
skilled players will experience fewer perfect
touches and more uncertainty dribbling,
creaung opporLunlues for defenders Lo wln
back possession, and placing emphasis on
bulldlng play Lhrough mldeld.
- lllA ulumaLe 1eam-CreaLe your own unlque
squad of stars to play your style of soccer.
ulumaLe cusLomlzauon ls posslble wlLh all-
new Chemistry Styles that make every player
and every team unique. Like real-world soccer,
chemlsLry lnuences a Leam's performance
so building ideal chemistry within a squad
enables a team to perform at its best. Each
ChemlsLry SLyle has a unlque eecL on Lhe
way a player performs by enhanclng dlerenL
player aurlbuLes. ulerenL sLyles can be
applled aL every posluon. lus, LesL your
talents in the popular Seasons mode-now
expanded to 10 divisions- or in online single
games and tournaments.
- lllA ulumaLe 1eam Legends-Cra your
ulumaLe dream Leam wlLh a mlx of legendary
players-lncludlng ele-compeung alongslde
Loday's sLars only on xbox. Lach Legend wlll
have unlque aurlbuLes LhaL wlll showcase
Lhe skllls and alr LhaL made Lhem legendary
at the height of their careers, and may be
included in Gold Packs or available through
the Transfer Market beginning with the launch
of Lhe xbox Cne.
- Sklll Cames-A compeuuve pracuce mode
to learn or master the fundamental skills
necessary Lo compeLe aL lllA 14. 8ecome a
88
beuer player, fasLer, no mauer whaL your sklll
level, compeung agalnsL yourself or frlends ln
all-new mini-games.
- Co-op Seasons Mode-Play with a friend
online against two other online friends
anywhere in the world in 2v2 ranked online
play, trying to climb up to Division One, win a
League Title and achieve greatness together.
- Match Day Online-Match Day has been
expanded to Seasons and Co-op seasons,
compleLely connecung fans playlng onllne Lo
the soccer season for the worlds top leagues,
with player form changing throughout the
season based on real-world events and
performances.
- Career Mode- Search for talent year-round
with the new Global Transfer Network that
brlngs Lhe world of professlonal scouung Lo
llfe. uevelop and rene your own scouung
89
network. Evaluate players to uncover the
aurlbuLes of ones who could bolsLer your
squad during the transfer windows. A
new hub dellvers easy navlgauon, fewer
lnLerrupuons and llve scouung reporLs.
A moblle verslon of lllA 14 launched Loday
as a free download on iPhone(R), iPad(R),
iPod(R) touch, and Android devices, and
features all-new touch controls, which
easily allows players to touch the screen to
select players, tap to pass or defend, and
swlpe Lo shooL. uownload lllA 14 for free on
the App Store or Google Play.
lllA 14 ls launchlng wlLh a dedlcaLed
broadcasL and dlglLal adveruslng creauve
campaign with an all-star cast of sports and
celebrlLy lcons. CreaLed by Wleden +
kennedy AmsLerdam, Lhe 60-second
90
1v commerclal deplcLs lllA 14 as an armada
of fun, with gamers from all over the world
gaLherlng LogeLher for Lhe mosL exclung lllA
edluon yeL. 1he 'We are lllA 14' campalgn
feaLures 8arcelona and Argenuna supersLar
Lionel Messi, and pro players Gareth Bale,
Stephan El Shaarawy, Tim Cahill and Javier
'ChlcharlLo' Pernandez ', and urake, all gemng
Lhelr game on, along wlLh oLher lllA fans.
1he lm ls avallable onllne here: and fans
can geL lnvolved wlLh Lhe onllne lnLeracuve
experience at hup:]]www.LASCk1S.CCM]
WeAreIIIA14.
LA SC81S lllA 14**** ls avallable Loday
on Lhe xbox 360(8) vldeogame and
enLerLalnmenL sysLem wlLh klnecL(1M)
from Mlcroso, laySLauon(8)3 compuLer
enLerLalnmenL sysLem wlLh laySLauon Move
91
supporL, Wlndows C, and laySLauon(8)vlLa
handheld entertainment system.The game will
also be avallable wlLh Lhe launch of Lhe xbox
One on November 19 (North America) and
november 21 (Lurope), and laySLauon 4 on
November 12 (North America) and November
29 (Europe).
Join the EA SPORTS community at hup:]]
www.facebook.com]easports. lollow us on
1wluer [easporLsfa and use Lhe hash-Lag
#lllA14. lor lnformauon abouL lllA 14 vlslL
www.easports.com]hfa. Assets are available
at hup:]]|nfo.ea.com.
EA SPORTS is one of the leading sports
entertainment brands in the world, with
top-selling videogame franchises, award-
wlnnlng lnLeracuve Lechnology, fan programs
and cross-plauorm dlglLal experlences. LA
SPORTS creates connected experiences that
lgnlLe Lhe emouon of sporLs Lhrough lndusLry-
leading sports videogames, including Madden
nlL fooLball, lllA, nPL(8) hockey, n8A LlvL
baskeLball, nCAA(8) looLball, 1lger Woods
CA 1Cu8(8) golf, SSx(1M), and LA SC81S
ulC. lor more lnformauon abouL LA SC81S,
including news, video, blogs, forums and
game apps, please visit www.easports.com.
92
93
94
95
lf Lhere was [usL one feaLure of Lhe
recently announced iPhone 5s that gave
any observer reason to believe that Apple
hasn'L qulLe glven up Lhe lnnovauon ghosL
[usL yeL, lL was surely Lhe lncluslon of a
ngerprlnL scanner - 1ouch lu - LhaL was
no less enLhuslasucally welcomed ln so
many quarters for being so widely and
easily predicted. Touch ID, it is fair to say,
ls a feaLure oerlng plenLy of exclung
appllcauons for Lhe fuLure, lf Apple can aL
least get the security side of things right.
Cne suggesuon ln some quarLers was LhaL
Lhe new ngerprlnL sensor could be used Lo
add even more convenience to the digital
wallet, which has itself made paying for
goods and services that that much more
streamlined and hassle-free in recent years.
8uL rsL, leL's clarlfy whaL a dlglLal walleL ls.
WnA1 IS A DIGI1AL WALLL1?
Its important to recognize that the term
digital wallet is something of a catch-all
for various technologies - although the gist
of this increasingly widespread feature is
that it makes it easier for you to pay for
sLu uslng Lhe wonders of modern moblle
technology. When people talk of a digital
wallet these days - or e-wallet, to use
anoLher popular Lerm - Lhey're oen Lalklng
about a smartphone app.
The idea is that when you need to pay for
something, instead of whipping out your
old fashioned leather wallet with all of its
awkward and easily lost cards and cash,
you use Lhe encrypuon soware of a dlglLal
wallet to instantly pay for your goods with
what may be one simple step - like tapping
your phone Lo a compauble checkouL
reglsLer. AlLernauvely, you mlghL [usL need a
PIN or mobile phone number to make your
e-wallet work.
96
97
?our paymenL lnformauon ls already
stored in the app, so with that simple
trigger, paying for an item can be a breeze.
Customers like it because its more
convenient and stress-free than reaching
for a physical wallet, while merchants love
customers paying for their goods quicker,
as well as Lhe fraud proLecuon LhaL a dlglLal
walleL aords Lhem.
Everybodys a winner it would seem. So
how has the techno|ogy advanced so far,
whaL are lLs presenL llmlLauons and how
could it develop in the future?
THE STATE OF PLAY SO FAR
With the likes of coins and paper having
served as perfectly able currency for
thousands of years to date, theyre hardly
llkely Lo go away any ume soon. ?eL wlLh
checkbooks and cards having gained (if
youll excuse the pun) currency over the
years, it shows that we human beings are
always appreclauve of ever-greaLer uullLy
and portability.
As always seems to be the case, its not the
West, but Iapan and korea that have truly
embraced the digital wallet so far.
But thats not to suggest that we
havent already had a few digital wallet
apps making an impact in our corner
of the world. Of course, this being
AppleMagazine, we couldnt miss the
chance Lo menuon assbook, introduced
in iOS 6. The idea of this app is that by
scanning 2D barcodes, you can manage
movle, concerL and alrllne uckeLs and even
selected merchants loyalty cards and
coupons. When Lhe due daLe of your uckeL
nears, or youre close to a cafe where your
coupon can be used, you recelve a ume
and locauon-based noucauon.
98
assbook-supporung apps enable Lhe
addluon of passes, removlng Lhe need
for you to lug around those cumbersome
grocery coupons and loyalty cards, but
many other digital wallets have also been
developed in recent years for various
plauorms, wlLh Coogle WalleL perhaps
being the best known. A link is established
between the handset owners Google
accounL and Lhelr credlL card lnformauon,
meaning that the smartphone simply has to
be waved or Lapped on Lhe nlC machlne for
a payment to be made.
These two apps certainly have their
llmlLauons, wlLh Coogle WalleL, for
example, unul very recenLly belng
dependenL on Lhe avallablllLy of near lleld
Communlcauon (nlC) Lechnology on a
smartphone or tablet. That is by no means
guaranteed for your device, and it certainly
isnt the case for the iPhone or iPad.
Passbook, meanwhile, lacks Google Wallets
ability to facilitate in-store purchases with
a debit card or credit card, although theres
always Lhe opuon of vlewlng your bank
balance with BillGuard.
WnICn LWALLL1S AkL 1nL
CUkkLN1 'ALSC kANS?'
Other apps that really cant be ignored by
those looking for some of that e-wallet
funcuonallLy, speed and convenlence
through their mobile phone include Lemon
Wallet, which allows for the storage
and use of credlL and deblL lnformauon,
among others, turning it into a barcode
for merchants to scan. Windows Phone,
Android and iOS users can all presently
access this app. Square Wallet works in a
similar way, except that you are restricted
to a list of Squares own merchants.
99
100
We could go on and on, menuonlng Lhe
likes of Isis for Android smartphones
wlLh nlC, as well as Ceode by lCache, an
alLernauve opuon for Lhose lacklng nlC.
This app enables the storage of your credit
cards and loyalty cards with the provided
GeoCard, then temporarily serves as the
card LhaL you selecL. 1he card ls lcked,
swiping begins and the GeoCard will
remove all daLa once you've nlshed paylng
for goods, leaving you to choose new card
lnformauon for your nexL Lransacuon.
The more unusual apps out there that
come under the vague banner of mobile
e-wallet include the Venmo app - available
for iOS, Android and BlackBerry users. Once
Lhe reglsLrauon of a credlL card, deblL card
or bank account has been completed, it
allows you to transfer money to friends
and receive it in turn, almost as if you were
sending an email. Theres also Chirpify,
whlch harnesses soclal medla plauorms llke
lnsLagram and 1wluer for buylng, selllng
and the sending and receiving of money.
In short, there is no shortage of apps
making the most of mobile payments
technology so that people like yourself
can pay for goods and transfer money in a
falrly eorLless way. WhaL mlghL surprlse
many concerted Apple fans, however, is
that its old adversary, Goog|e, has beaten
|t to the punch ln provldlng an eecuve
digital wallet service for iOS - without the
aforemenuoned dependence on nlS.
WHATS THE APPEAL OF THE NEW
GOOGLE WALLET FOR iDLVICLS?
Yes, thats right. Google has managed
to get the venerable Goog|e Wa||et app
onto the |hone, iPad and iPod Touch. It
marks a movement away from the search
101
glanL dependlng on nlC for lLs servlces.
At around the same time as the apps
debut on iOS, it was updated for devices
running Android 2.3 or later, enabling
even handseLs wlLhouL nlC connecLlvlLy
to make the most of it.
As an Apple iDevice owner, you can use
the refashioned Goog|e Wa||et to not only
send your friends money via email, akin to
PayPal, but also store debit cards, credit
cards, loyalty programs and coupon-like
102
oers. lL cosLs noLhlng Lo make money
transfers through the improved app, with
money also able to be sent via Gmail.
Security is provided by a PIN, and theres
also urchase roLecuon" and consLanL
fraud monitoring.
WnA1 DCLS 1nL IU1UkL nCLD ICk
1nL DIGI1AL WALLL1?
There are all manner of debates go|ng on
surrounding the future of the digital wallet
- including whether the mobile payments
marketplace will come to be dominated by
nlC or cloud-based soluuons.
Apple is clearly one of the admirers of the
lauer approach, havlng laLely app||ed for
a patent combining a digital wallet with
virtual currency, enabling money to be
stored in the cloud. This would allow you to
103
104
use your iPhone to make payments without
Lhe need for nlC. 8uL lnLrlgulngly, nlC does
geL a menuon ln Apple's paLenL appllcauon,
so we wouldnt rule out the possibility of
iPhone users one day being able to use the
long-shunned technology to communicate
with point-of-sale terminals.
1nL DISADVAN1AGLS CI DIGI1AL
WALLL1S CAN'1 8L IGNCkLD
The digital wallet as a concept has no
shortage of drawbacks, of course. People
ask quesuons abouL Lhe securlLy and
privacy of a digital wallet, and indeed
worries about the possible future
lncorporauon of 1ouch lu lnLo an e-walleL
soluuon won'L have been allayed by a
group of hackers c|a|m|ng to have a|ready
comprom|sed |t.
E-crime is certainly higher on the agenda
these days, and there will be a greater
focus ln Lhe years Lo come on prevenung
digital bad guys hacking into customers
accounts and running up their credit card
balances. The more complicated nature of
a dlglLal walleL Lransacuon - encompasslng
Lhe smarLphone hardware and operaung
sysLem, Lhe parucular paymenL app and
the payment source like a PayPal account
or bank - may harden percepuons LhaL
theres greater chance w|th an e-wa||et for
a damag|ng secur|ty |apse to occur.
1here have also been suggesuons LhaL
many cusLomers are sull strugg||ng to see
the benehts of us|ng mob||e wa||ets over
Lhe Lradluonal cash or deblL card - aer all,
any e-walleL soluuon suddenly looks less
convenient if you are constantly having to
swlLch nlC on and o for securlLy reasons,
or even have to stop to enter a PIN on
your smartphone. Indeed, theres a lack
105
of consensus about how much consumer
demand there even is for digital wallets.
noneLheless, we sull expecL Lhe e-walleL
to play an increasingly fundamental part in
moblle users' llves. Suggesuons for whaL
the future of the d|g|ta| wa||et could hold
have ranged from a greater role for data
analyucs and cusLomlzed coupons, Lo Lhe
launch of branded independent wallets by
banks. Which ones prove to be more than
merely pie in the sky very much remains to
be seen.
by 8en[amln kerry & Cavln Lenaghan
Photo: Ariel Zambelich/Wired
106
107
Adobe (Nasdaq:ADBE) today announced Turner
8roadcasung SysLem, lnc. (18S, lnc.) as Lhe
laLesL cusLomer of Adobe(8) rlmeume, Lhe
industrys most advanced TV publishing and
moneuzauon plauorm for programmers and
pay-TV service providers. TBS, Inc., a leader in
drlvlng 1v Lverywhere adopuon, uses Adobe
rlmeume Lo power lLs new 1n1 and 18S
apps and webslLes Lo oer seamless, 1v-llke
content experiences across screens. Cartoon
Network, truTV, NBA League Pass, AdultSwim
and oLhers wlll leverage Adobe rlmeume ln
the near future. Adobe also announced that
viewing premium TV content online grew by
400 percent year-over-year, a new record.
As parL of Lhe Adobe rlmeume soluuon, 1urner
ls uslng Lhe Adobe rlmeume layer and lLs
dynamlc ad lnseruon Lechnology Lo dellver and
moneuze lLs llve vldeo sLreams across lCS and
Android devices. Turners network audiences
are able to easily access this premium pay-TV
content across devices using Adobes Emmy
award-wlnnlng rlmeume ay1v ass, 1v
Lverywhere auLhenucauon Lechnology LhaL
TBS, Inc helped to develop. A single sign-on
enables viewers to access Turner content across
apps and devices without having to log in and
auLhenucaLe repeaLedly. 18S, lnc ls also uslng
Adobe rlmeume u8M Lo proLecL premlum vldeo
content online.
1urner ls one of Lhe largesL and mosL lnnovauve
content providers in the world and we are
thrilled to expand our partnership to help bring
the breadth of their premium TV channels to
consumers across all ma[or plauorms," sald
!eremy Pelfand, vlce presldenL, vldeo Soluuons,
Adobe. We are aL Lhe beglnnlng of an exclung
ADOBE PRIMETIME POWERS TV ACROSS
SCREENS FOR TURNER BROADCASTING
108
lndusLry Lransformauon and are worklng wlLh
the TV industry to provide viewers with the
experience they want, and content owners and
distributors with the ability to build a business
around true TV Everywhere.
Delivering seamless, high quality television
experiences across the ever increasing consumer
device landscape is of paramount importance
for 1v Lverywhere Lo conunue Lo succeed.
Adobe conunues Lo be a greaL parLner of
Turners in making that a reality, said Mike
Wlse, vlce presldenL, mulu-plauorm dlsLrlbuuon
technologies for TBS, Inc.
S18CnC MCMLn1uM lC8 1v
EVERYWHERE
The popularity of consuming broadcast TV online
conunues Lo grow dramaucally. Adobe ulglLal
lndex has seen Lhe number of auLhenucaLed
sLreams lncrease by 400 ln Lhe rsL slx monLhs
of the year compared to the same period in 2012.
The average number of unique visitors to sites
with online TV content grew nearly seven fold
ln Lhe rsL slx monLhs of Lhe year compared Lo
same perlod ln 2012. ln addluon, rlmeume's
auLhenucauon Lechnology ls now used by more
than 50 TV channels powering more than 100
apps and web slLes across all ma[or devlce
plauorms lncludlng lCS, Androld, Wlndows 8,
xbox, 8oku, Apple 1v and SmarL1vs. CusLomers
of Adobe rlmeume auLhenucauon Lechnology
lnclude ulsney, 18S, lnc., vlacom, lox, n8Cu,
Scripps, A&E and others.
ABOUT ADOBE PRIMETIME
Adobe rlmeume enables programmers and
pay TV service providers to capitalize on the
rising consumer interest in watching TV across
l-connecLed screens. 1he plauorm ughLly
integrates Adobes video publishing, player,
u8M, adveruslng and analyucs soluuons Lo help
eliminate the complexity of reaching audiences
across devices. The results are greater revenue
from ad sales and subscrlpuons, lower operaung
costs, and audiences that are more engaged.
Adobe rlmeume's lnLeroperable componenLs
can be deployed lndlvldually Lo L speclc
infrastructure needs, or deployed as an end-to-
end soluuon Lo handle Lhe enure broadcasL-Lo-
l workow. CusLomers of Adobe rlmeume
include Comcast, NBC Sports, and RTL Groups
M6. Addluonal 1v programmers and dlsLrlbuLors
are expected to come online later this year.
ADDITIONAL RESOURCES
- State of TV Everywhere blog post
- Cloud DRM blog post
- Adobe rlmeume ?ou1ube Channel
- lollow [Adoberlmeume on 1wluer
- Adobe rlmeume webslLe
109
iOS
#01 Angry Birds Go!
By Rovio Entertainment Ltd
Category: Games
Requires iOS 6.0 or later. Compatible with iPhone 4, iPhone 4S, iPhone 5, iPhone 5c,
iPhone 5s, iPad, and iPod touch. This app is optimized for iPhone 5.
#02 Facebook Messenger
By Facebook, Inc.
Category: Social Networking
Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is opti-
mized for iPhone 5.
#03 12 Days of Gifts
By iTunes
Category: Entertainment
mized for iPhone 5.
#04 LEGO Star Wars: The Complete Saga
By Warner Bros.
Category: Games
Requires iOS 6.0 or later. Compatible with iPhone 4, iPhone 4S, iPhone 5, iPhone 5c,
iPhone 5s, iPad, and iPod touch. This app is optimized for iPhone 5.
#05 QuizUp: The biggest trivia game in the world!
By Plain Vanilla Corp
Category: Games
mized for iPhone 5.
#06 Beat the Boss 3
By Game Hive Corp.
Category: Games
mized for iPhone 5.
#07 ElfYourself by OfceMax
By Magic Mirror LLC
Category: Entertainment
mized for iPhone 5.
#08 Instagram
By Instagram, Inc.
Category: Photo & Video
mized for iPhone 5.
#09 Match the Dots
By IceMochi
Category: Games
mized for iPhone 5.
#10 Snapchat
By Snapchat, Inc.
Category: Photo & Video
Requires iOS 5.0 or later. Compatible with iPhone, iPad 2, iPad (3rd gen), iPad (4th gen),
iPad mini, iPod touch (4th gen), and iPod touch (5th gen). This app is optimized for
iPhone 5.
110
#01 OS X Mavericks
By Apple
Category: Productivity
Compatibility: OS X 10.6.8 or later
#06 Microsoft Remote Desktop
By Microsoft Corporation
Category: Business
#07 Memory Clean
By FIPLAB Ltd
Category: Utilities
Compatibility: OS X 10.7 or later, 64-bit processor
#08 Xcode
By Apple
Category: Developer Tools
#09 The Unarchiver
By Dag Agren
Category: Utilities
#02 GarageBand
By By Apple
Category: Music
Compatibility: OS X 10.9 or later
#10 Fotor Photo Editor Photo Efect & Collage Maker
By Chengdu Everimaging Science and Technology Co., Ltd
Category: Photography
#04 SkyDrive
By Microsoft Corporation
Compatibility: OS X 10.7.3 or later, 64-bit processor
Mac OS X
#03 Wunderlist To-Do & Task List
By 6 Wunderkinder
#05 Twitter
By Twitter, Inc.
Category: Social Networking
111
#01 Grand Theft Auto: San Andreas
By Rockstar Games
Category: Games / Price: $6.99
mized for iPhone 5.
#02 Minecraft Pocket Edition
By Mojang
mized for iPhone 5.
#04 PNP - Portable North Pole 2013
By UGroupMedia inc
Category: Entertainment / Price: $3.99
mized for iPhone 5.
#05 Trafc Racer
By Soner Kara
mized for iPhone 5.
#06 AfterLight
By Simon Filip
Category: Photo & Video / Price: $0.99
mized for iPhone 5.
#07 Toca Lab
By Toca Boca AB
Category: Entertainment / Price: $2.99
mized for iPhone 5.
#08 Ski Safari: Adventure Time
By Cartoon Network
mized for iPhone 5.
#09 Duck Dynasty: Battle of the Beards
By A&E Television Networks Mobile
mized for iPhone 5.
#10 Angry Birds Star Wars II
By Rovio Entertainment Ltd
mized for iPhone 5.
#03 Heads Up!
By Warner Bros.
mized for iPhone 5.
iOS
112
#05 Duplicate Detective
By FIPLAB Ltd
Category: Utilities / Price: $1.99
#06 PopClip
By Pilotmoon Software
#09 GraphicConverter 9
By Lemke Software GmbH
Category: Photography / Price: $25.99
#08 Airmail
By Bloop S.R.L.
#10 ForkLift
By BinaryNights
Category: Productivity / Price: $1.99
#04 FaceTime
By Apple
Category: Social Networking / Price: $0.99
#07 Focus 2
By MacPhun LLC
Category: Photography / Price: $9.99
#03 RollerCoasterTycoon 3 Platinum
By Aspyr Media, Inc.
#02 1Password
By AgileBits Inc.
Category: Productivity / Price: $49.99
#01 Disk Doctor
By FIPLAB Ltd
Mac OS X
113
Rotten Tomatoes
67%
Movies
TV Shows
&
114
Turbo
In this 3D computer-animated flm from
DreamWorks, an ordinary garden snail dares
to dream of becoming the fastest snail in the
world, but his friends are happy living life at
the standard snail pace, incredibly slow. He
has a chance to make his dream come true
after he earns a spot in the Indy 500. Ryan
Reynolds, Paul Giamatti, Michael Pea, Snoop
Dogg, Maya Rudolph, Michelle Rodriguez, and
Samuel L. Jackson provide voices.
FIVE FACTS:
1. Director David Soren conceived the
idea for this flm in a DreamWorks pitch
competition, and pitched it as Fast &
Furious with snails.
2. Soren chose snails for the movie, as for
him, it was less about trying to make a
racing movie and more about fnding an
underdog that I could really latch onto.
3. DreamWorks partnered with the
parent company of the Indianapolis
Motor Speedway and Indy Racing
League, LLC, to make the racing in the
flm as authentic as possible.
4. Snoop Dogg not only voiced a
character, but also contributed an
original song, Let the Bass Go, to the
soundtrack.
5. DreamWorks will team up with Netfix
to produce a series, Turbo: F.A.S.T. (Fast
Action Stunt Team), based on the movie,
and it will debut in December.
by David Soren
Genre: Kids & Family
Released: 2013
Price: $14.99
285 Ratings
Trailer
115
Springsteen & I
When it comes to music, mention the Boss,
and everyone knows who youre talking
about. Hes also known just by his last name,
Springsteen. Hes been entertaining us
with hearty rock n roll for forty years and
has a battalion of fans to back him. This
documentary looks back on his long career
through the eyes of those adoring fans.
Only video and photos submitted by fans
were used in the making of the flm.
FIVE FACTS:
1. The documentary was inspired by the
flm Life in a Day.
2. Director Baillie Walsh watched every
video that was sent to him by fans, a total
of three-hundred hours of footage.
3. Some footage Walsh stayed away from.
There were stories about how generous he
is, stuf about 9/11, and he comes of a bit
god-like, and I didnt feel comfortable with
those stories.
4. What Walsh did include were stories that
led to an undercurrent that hes a very
decent man.
5. Walsh didnt come to the flm as a
Springsteen fan, but left it as one. I think
his career is astonishing.
Rotten Tomatoes
88%
116
by Baillie Walsh
Genre: Documentary
Released: 2013
Price: $7.99
65 Ratings
Trailer
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118
Extended Clip
119
Girl Most Likely
Kristen Wiig stars in this comedy as a failed
playwright who fakes suicide trying to win
back her ex, then winds up in her mothers
custody back home in New Jersey. Her
mother, a gambling addict, probably isnt
the best person to guide her daughter
through life. Yet if shes going to get
through all this, she has to learn to accept
all the oddities of her situation. Annett
Bening, Matt Dillon, Christopher Fitzgerald,
Natasha Lyonne, and Darren Criss co-star.
FIVE FACTS:
1. Wiig explains that it wasnt a
conscious thing that both of her
leading woman roles are sad sacks who
dont have their shit together.
2. The comedienne relates to her character
in two ways wanting a more glamorous life
even though it doesnt mean anything and
procrastinating with writing despite having
success.
3. Wiig actually received the script for
this flm before Bridesmaids and has
been working on it ever since.
4. The pressure Wiig has received to do a
Bridesmaids 2 (which she has turned down)
reminds her of the pressure her character in
Girl Most Likely is under to crank out some
success.
5. Wiig fans will get even more of her
in December when two comedies
Anchorman 2 and The Secret Life of Walter
Mitty are due out.
by Shari Springer Berman
& Robert Pulcini
Genre: Comedy
Released: 2013
Price: $14.99
151 Ratings
Trailer
Rotten Tomatoes
20%
120
Interview with Kristen Wiig
121
Parkland
Based on the book Reclaiming History, The
Assassination of President John F. Kennedy by
Vincent Bugliosi, the flm is a look at the day
President John F. Kennedy was assassinated
from the perspective of those who witnessed
it frsthand. This includes the doctors and
nurses at the hospital, the Secret Service, a
cameraman, and Lee Harvey Oswalds brother.
James Badge Dale, Zac Efron, and Marcia
Gay Harden, Jackie Earle Haley, Colin Hanks,
Ron Livingston, Billy Bob Thornton, and Paul
Giamatti.
FIVE FACTS:
1. The flm is unlike others about the JFK
assassination in that it does not explore
the conspiracy theories surrounding the
event.
2. Screenwriter/director Peter Landesman
explains, No one [at the hospital] was
prepared for what was coming. They thought
the president had the fu.
3. Landesman was looking to explore the
disorientation, chaos, and anarchy and
what it was to survive that weekend.
4. For Billy Bob Thornton, the movie was so
real, including Paul Giamattis likeness to his
character, that hed forget he was making a
movie.
5. This movie is released with perfect timing,
as November marks the fftieth anniversary of
the assassination.
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Rotten Tomatoes
47%
by Peter Landesman
Genre: Drama
Released: 2013
Price: $14.99
31 Ratings
Trailer
123
124
Interview with Zac Efron and Colin Hanks
125
Music
126
Genre: Pop
Released: Oct 22, 2013
16 Songs
Price: $14.99
12798 Ratings
Prism
Katy Perry
For Perrys fourth studio album, she sought
a sound similar to Swedish dance music
artists like Robin. To create the sound, she
worked with a Swedish producer, as well
as previous collaborators and a few new
collaborators. She said in an interview from
late last year, I know exactly the record I
want to make next. I know the artwork,
the coloring and the tone ... I even know
what type of tour Im doing next. Ill be
pleased if the vision I have in my head
becomes a reality.
FIVE FACTS:
1. When Perry started working on the
album, she was coming of her divorce
from Russell Brand and thought the
album would be much darker, but now
wants it known she changed her mind.
2. The singer chose the album title because
she actually fnally let the light in and then I
was able to create all these songs, referring to
self-refection and working on herself.
3. The release of the album was announced
by a gold truck that traveled around the US
before stopping in NYC for the Video Music
Awards.
4. The frst single, Roar, is about being your
own bully. Its a song about [standing up]
and speaking up for yourself and having
the strength.
5. As to whether or not Prism will have the
same success as the Teenage Dream album,
Roar has given Perry her biggest digital song
sales of her career so far.
Roar
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Interview with Katy Perry
128
129
Brave Enough:
Live at the Variety
Playhouse
Sara Bareilles
This live album was recorded on May 20,
2013, at Bareilles concert at the Variety
Playhouse in Atlanta, Georgia. Performing
solo had previously been a large fear of
hers, but with the urging of friends, she
went for it. It ended being one of my
favorite experiences of my whole life. I was
shocked and grateful and so proud of
that accomplishment..
FIVE FACTS:
1. Bareilles was recently a Guest DJ on iTunes.
2. One of the reasons Bareilles was hesitant to
perform was because I like being a part of
a family onstage and on the road.
3. She performs Elton Johns classic Goodbye
Yellow Brick Road on the album and in doing
so, the song sort of took on a new meaning
for me.
4. While she does admit to getting sick of
playing Love Song, she believes I would feel
remiss if I did a show where I didnt play Love
Song.
5. Of singing Brave live with Taylor Swift
recently, Bareilles says it was totally
fascinating and terrifying at the same time.
Genre: Pop
13 Songs
Price: $9.99
149 Ratings
I Just Want You
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131
Interview with Sara Bareilles
132
133
Better Together
Fifth Harmony
While through most of the competition it
seemed as if the group Fifth Harmony had
a great shot at winning the second season
of The X Factor, they actually came in third
place behind Tate Stevens and Carly Rose
Soneclar. Not that it would be the frst time
for a Simon Cowell/The X Factor-created
group to do well, as One Direction falls
into this category as well. This EP is Fifth
Harmonys frst release.
FIVE FACTS:
1. The group was signed to Syco Music and
Epic Records, Simon Cowell and L.A. Reids
two labels.
2. The EP is executive produced by Julian
Bunetta, a producer/songwriter behind One
Direction, Flo Rida, Natash BedingField, Leona
Lewis, and Boyz II Men.
3. So far the debut single, Miss Movin On,
hasnt done well, topping the charts at No. 76
of the US Billboard Hot 100.
4. The EP is doing better than the lead single,
hitting second place on the iTunes album
chart, only behind Katy Perrys Prism.
5. The frst time Fifth Harmony heard
Miss Movin On on the radio, they were all
together.
Miss Movin On
134
Genre: Pop
6 Songs
Price: $4.74
3580 Ratings
The X Factor Elimination
135
The Breakfast
Experience
Prince
Weve gotten used to Prince doing odd
things. We can reference just the whole
name debacle for indication of that. First he
changed his name to a symbol, then when
that became too confusing, he became
known as The Artist Formerly Known as
Prince, which was then shortened to The
Artist before he just went back to Prince.
This month brings a new EP that features
the same song done fve diferent ways.
Only Prince could get away with it.
FIVE FACTS:
1. The cover art for the EP is actually ripped
from Dave Chappelle doing his impression of
Prince.
2. Prince has had ten albums go platinum
and thirty Top 40 singles throughout his long
career.
3. Hes not just The Artist, but also the guy
who started the careers of Sheila E, Carmen
Electra, the Time, and Vanity 6.
4. Although he has switched his name a few
times, his given name really is Prince, or Prince
Rogers Nelson to be exact, named after his
dad, but he was nicknamed Skipper then.
5. Believe it or not, this little guy actually
played basketball in high school.
Genre: R&B/Soul
5 Songs
Price: $4.99
144 Ratings
Breakfast Can Wait
136
Story Behind Cover Art
137
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139
Siri is a great girl, but she is a girl who
someumes geLs confused. lor lnsLance,
the woman who lives inside the iPhone
apparently does not realize that San
lranclsco's 8ay 8rldge, once closed, ls now
open again for business. Not only that, but
Lhe 8ay 8rldge, a 73-year-old xLure LhaL
connecLs San lranclsco wlLh Cakland, has
been recongured.
So, travelers cruising the eastern expanse of
whaL ls now omclally called Lhe San lranclsco-
Oakland Bay Bridge should not listen when
Siri says to proceed to the route at the point
where this part of the bridge takes a northern
curve onLo Lhe new skyway secuon. 1he
old course would have you going across the
canulevered sLeel secuon, and LhaL's Lhe one
Siri insists you take. However, if you do that
youll end up in the brink. So will your car.
But shell learn, and so will her male
counterpart, if youre using his voice now
instead of hers on your iPhone. Oh, and by
the way, the voice behind the female Siri has
been located.
Per name ls Susan 8enneu and she's [usL
given CNN an exc|us|ve |nterv|ew about her
part in the making of the voice that eventually
became dubbed Siri.
1he volceover arusL, who halls from
suburban Atlanta, went to work on this very
complicated concept some eight years ago.
AL LhaL polnL, 8enneu had no ldea abouL Lhe
consequences of Lhe pro[ecL aL hand.
As explained on our App|eMagaz|ne s|te,
8enneu lald down recordlngs, [buL] she had
no idea shed someday be speaking to more
than 100 million people through a not-yet-
invented phone.
lndeed, Slrl wasn'L lnLroduced unul CcL. 4,
2011. 8uL golng back ln ume from Lhere,
Apple's volce-acuvaLed vlrLual asslsLanL was
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141
merely in the thinking stages while Susan
8enneu was busy uslng her very appeallng
voice for many other reasons.
As early as Lhe 1970s, 8enneu was uslng her
charmlng vocal chords Lo explaln perunenL
lnformauon Lo harrled Lravelers scurrylng
Lhrough Lhe uelLa Lermlnals aL ParLseld-
!ackson AlLanLa lnLernauonal AlrporL. She
was also using her voice to tell people literally
where to go via various GPS systems that
plugged lnLo your car, Lhen Lhe cumng edge
of technology. And she was using her voice by
being the person who was behind dozens of
voicemail systems that were connected to all
kinds of telephone services that many people
used every day to screen their messages.
1hen, ln 2003, a new pro[ecL came calllng.
This one arrived via Atlanta-based GM Voices,
a company for whlch Susan 8enneu had
worked many umes ln Lhe pasL and who had
recommended her Lo ScanSo. 1he oLher
company liked what they heard.
LvenLually 8enneu -- who, by Lhe way, won'L
say how old she is and neither will Siri --
slgned on Lhe doued llne. 8uL for whaL? AL
LhaL polnL her conLracL sald she was Lo oer
her voice for recordings that would be used
in a database to construct speech.
lar-feLched? Maybe. Cood work? uenlLely.
ln facL, 8enneu worked every slngle day of
July 2005 reading what seemed to be, well,
nonsense. In turn, this perceived nonsense
was apparently a way for the ubergeeks
ln charge of Lhe pro[ecL Lo access vowels,
consonants, syllables and diphthongs while
playlng wlLh [8enneu's] plLch and speed."
All Lhls was ne and good, buL Susan 8enneu
someumes grew weary whlle worklng Lhls way.
?es, dolng so much work of Lhls parucular llk
meanL Lhls volceover arusL admlued LhaL, aL
umes, she slmply became bored.
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143
144
Powever, LhaL boredom worked Lo hers -
and Lo Slrl's - advanLage. ln facL, ln Lhe end,
her occaslonal o-pumng demeanor Lurned
into a brilliant stroke of luck for the powers
LhaL be who concelved of Lhls enure ldea ln
Lhe rsL place.
Confused? Well, remember that one of Siris
biggest claims to fame is her slightly snippy
amLude. 8uL Slrl wouldn'L have possessed
LhaL parucular edge Lo her personallLy had
Susan 8enneu been perky LhroughouL Lhe
recording process. Instead, this hard worker
grew ured once ln a whlle when Lhe process
was wearing on her during her month-long
recording session. In turn, that weariness
made Susan's volce sound a blL harsh aL umes.
And volla! A cerLaln amLude was born.
1haL sald, LhaL amLude broughL on by Susan
was one she never knew came Lo fruluon as
Slrl unul Lhe lhone acLually came ouL years
later. It was then, in 2011, that her friends
immediately recognized their buddy as the
voice. In short order, these friends told Susan
abouL Lhls uke of faLe. And so, aer keeplng
Lhls Lo herself for Lwo whole years aer
knowlng she was, lndeed, Slrl, Susan nally
spilled the beans to CNN in her one and only
lnLervlew abouL Lhe sub[ecL.
While Susan only blabbed about her Siri
experlence LhaL slngle ume, Slrl herself has
sald a loL ln her shorL ume as a celebrlLy on
this planet.
ln facL, Lhls very dlsuncuve personallLy llkes
Lo Lell welrd [okes lf or when asked Lo do
so by her commander. So, for instance, if
you ask your lhone Lo Lell you a [oke, you'll
likely get a typical Siri-like answer such as,
The past, present and future walk into a
bar. It was tense.
Or, if youre the more risqu type, you may
wanL Slrl Lo Lalk dlrLy, and she wlll. She'll uuer,
Humus. Compost. Pumice, Slit. Gravel.
Photo: Eric Risberg
145
Ch, and, lf you're [usL feellng rambuncuous,
the male you may want to command of Siri,
Whos your daddy. The answer will be direct
and sure as Siri says in a droll manner, You
are. Can we get back to work now. Yes, Siri
has amLude.
ln addluon, Slrl ls mysLerlous Lo many. 1o
me, she is like Irma, the piano who allegedly
can read minds as she works at Hollywoods
illustrious Magic Castle.
Whenever you sit at the bar in this place
where magicians from all over the world
like to hang out and you nicely ask this very
intelligent keyboard to play a certain song,
she will. If you dont ask, shell play something
anyway and LhaL someLhlng wlll be evocauve
of what youre currently talking about.
lor lnsLance, lf you are Lalklng abouL Lullps,
shell wont need any nudging to start playing
the 1929 tune, Tiptoe Through the Tulips. And
if you happen to say youre of English descent,
lrma wlll perform a brllllanL rendluon of Cod
Save Lhe Cueen, Lhe 8rlush nauonal AnLhem.
So Irma and Siri have something in common.
Aer all, lrma, llke Slrl, doesn'L always reallze
some things dont always stay the same.
While its true that the music to God Save the
Queen is famous, us former colonists who live
on this side of the pond think of that melody
as our anthem called My Country Tis of Thee.
So, as things have changed in history for
lrma, Lhlngs are changlng ln hlsLory - and
geography - for Slrl, as lllusLraLed by Lhe facL
that the 75-year-old Bay Bridge now has a
new route. But Siri will get it together and
work it all out for all of us iPhone devotees to
en[oy. She always does and she always wlll.
by Jane E. Lasky
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149
A vintner strolls through his domain,
checking out his well cultivated grapes
while putting down the progress of each
and every vine. Meanwhile, a daredevil
offroader checks out various spots before
pinpointing the particular place where
hes ready to make a giant leap while
sitting in his vehicle. At the same time, a
fire engine driver is privy to what lies at
the road ahead before putting pedal to
the metal in a very big way.
Each of these very different people used
the same instrument to achieve their
goal: The iPad. And Apple showed these
tech users as each pursued his process
when the Cuptertino-based firm rolled
out a new video on the companys new
web page called L|fe on |ad.
The video goes all over the place,
stopping in on some teens learning
choreography worked out on an iPad
while doctors do their surgery by the
book and through the guidance of
this helpful device. Then, that same
device urges kids to use their collective
imaginations to draw, to read, and to play
video games.
Not only that, but this very same tablet
helps industrial designers figure out how
to make a chair into a piece of functional
art. Ditto a band that entertains in a
nightclub while the iPad uses Garageband
to accompany these artists. Meanwhile,
that very complicated device helps
huddling football players map out their
next strategy right there on the field
where theyre playing the big game.
After watching all this happen in a
matter of a few minutes minutes, the
same URL that led to this wondrous
mini-movie edited in a flow that makes
even mundane tasks seem exciting
150
Life on iPad
151
also includes six articles detailing some
persnlckeLy pro[ecLs ln whlch Lhe lad has
been used.
In fact, the iPad was not only used but
was actually the main attraction.
lor lnsLance, ln one sLory, Lhls Apple
proLege Lakes Lhe place of muluple
binders, service manuals and electrical
plans to assist an engineer in the wind
power industry make repairs and do
maintenance to turbines that that these
outdoorsy professionals must grapple
with while being hoisted high into the sky
where condluons are wlndy and where
temperatures are extreme. Its a good
thing iPads are light and easy to maneuver.
Another story shows how world class
speed skaLer 8lrdle larrell ls maklng a
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153
comeback after a ten-year absence from
the ice by having her handy iPad at her
side on a constant basis. She uses this
bulk-free gadget to go deep into analysis
regarding how she is performing at the
moment she uses it, determining what
she can change in order to do an even
beLLer [ob.
And then there is the tale of Broadway
dlrecLor and choreographer !e Whlung,
who puLs Lhe lad Lo work creaung every
aspect of what he will eventually take to
the boards on the Great White Way. In fact,
hls Apple produce ls uullzed so LhaL !e can
stage every move his actors make.
Now thats a powerful tool, dont you
think?
Meanwhlle, lL's noL [usL Lhe professlonals
who are gangbusters for iPads. Its us
regular folks, Loo. lor lnsLance, ln one
hospital where doctor and nurses run
around with Apples tablet at the ready
all day long, one determined patient
has setup her office everywhere she
is assigned, be that the ICU, the ER,
or even the infusion center where she
receives chemotherapy.
And LhaL's [usL Lhe up of Lhe proverblal
iceberg as far as what iPads will do to
furLher Lhe pro[ecLs and Lhe purposes of all
kinds of people from all over the planet.
Consider the work of a bunch of f|fth
grade students who study, research, and
learn in general thanks to to the help
of their iPads. In fact, the iPad helps
sLudenLs beyond [usL Lhese preLeens so
much so that they do everything from
creating class blogs to Skyping all over the
world from their very own classroom.
In addition, Apples tablet makes for the
perfect traveling companion, no matter
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where in the world you happen to be
headed. Or, for that matter, even when
you are headed to a place thats literally
out of this world. Say what? Yep, thats
where astronaut Chris Hadfield comes in.
He literally uses his Pad in space. And he
uses this hi-tech instrument much as he
would do when his iPad is at home.
lor lnsLance, Lhe Canad|an Space Agency
reports that this groundbreaker keeps
entertained by a song-packed iPad that
has his top picks at the ready. So tunes
llke Pallalu[ah" by Leonard Cohen
and If you Could Read My Mind by
Gordon Lightfoot are right there with this
astronaut in the outer atmosphere.
In addition, Hadfields fellow Canadian
countrymen Stan Rogers also provides
for his mate in the way of music. He does
that through a song by the folk singer
called Take It from Day to Day that is
definitely a solid anthem meant for a man
who is out of this world exploring space.
The astronaut also does his duty as far
as sending social media messages to the
folks back home. lor LhaL, he ls known Lo
communicate via Twitter. He also makes
sure to send photos along. This is a great
way to let those who are waiting back on
terra firma see what their man in space
has been up to.
Whlle Padeld [olns mllllons of oLhers ln
all klnds of [obs all over Lhls unlverse and
well as anoLher ln ndlng Lhe lad useful ln
so many ways and in so many places, there
are some ways in which this super duper
gadget gets used on a daily basis. Some
may say his iPad opportunity is done in an
extremely mundane atmosphere, but so be
it because theres no arguing this is where
Lhe gadgeL can really come ln handy. lor
sure, theres no doubt about that because
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160
161
162
Lhls place Ls lnLo parL of every human
belng's everyday llfe no mauer who you
are or how you live.
So where is that?
Not to disgust while perhaps divulging
too much information, but its in the
bathroom. And yes, the iPad does go
there. In fact, the extremely mobile
gadget goes there on well, a regular basis-
-so to speak. And yes, that deserves a rim
shot so here you go with a very loud one:
BA RUMP BUMP.
by Jane E. Lasky
163
Instagram turned 3 years old over the weekend,
buL Lhe young soclal neLwork sull has some
growing up to do.
1he lacebook-owned app ls one of Lhe mosL
popular social networks, and it shows. Recently,
lnsLagram surpassed 130-mllllon acuve monLhly
users, and it announced last week that it will
begin displaying photo and video ads.
8uL Lhere's sull room for lmprovemenL. So Lo
celebrate Instagrams 3rd birthday, here are three
things we want to see.
1. C||ckab|e ||nks
Instagram is an excellent place to share visual
content with friends. Its not so great if you
need to share a link. Currently, when users post
a picture or a video and include a URL in their
capuon, oLher users cannoL slmply Lap on Lhe llnk
and be taken to the appropriate website. Instead,
they have to manually type it if they want to get
anywhere.
1haL's preuy annoylng, and from a users'
point of view, theres no obvious reason for it. I
personally get frustrated with the lack of clickable
links because I post pictures of new gadgets Im
reviewing but I cant include links to my reviews.
So come on, Instagram. Stop being like that, and
give us our clickable links.
2. ke-grams
Cn 1wluer, you can reLweeL oLhers. Cn lacebook,
you can share what your friends have posted. But
THREE THINGS WE WANT FROM
INSTAGRAM ON ITS 3RD BIRTHDAY
164
on Instagram, theres no way to re-gram or re-
share what others have posted.
Instead, users have taken to using apps like
Repost for Instagram, or they will simply shoot
screen shots of their friends content and re-
upload it.
The demand for this feature is there, and its
happening whether Instagram likes it or not. So
Instagram might as well integrate the feature
and help all of us get more likes on our photos
and vldeos by lemng our followers re-gram our
content.
3. Improved s|o-mo v|deo |ntegranon
Instagram hasnt made much headway in the
world of shorL vldeo cllps. 1wluer-owned vlne ls
sull klng.
But if theres one thing the mobile social network
has going for it here is that users can upload video
they shoot outside the Instagram app into it later
-- a feature Vine doesnt yet support. Thats made
Instagram popular with users whove bought the
new lhone 3s, Lhanks Lo lLs slow-mouon vldeo-
shooung capablllues.
The problem is that if users want to share slow-
mouon fooLage Lhey shooL wlLh Lhelr shlny Apple
devlce, Lhey rsL have Lo emall Lhe vldeo Lo
themselves and re-save it onto their iPhone 5s so
that the footage can be compressed. The whole
process ls welrd, and many users probably sull
haven'L gured ouL how Lo do Lhls.
lnsLagram should make sharlng slow-mouon
vldeo easler. Cne way would be by lemng users
shoot slo-mo from within its app.
Ponorable menuon: lmprovlng Web presence
Instagram has slowly been building out a Website
for its social network. Right now users can check
ouL Lhelr plcLures and see oLhers' proles. 1hey
can also see their feed, which is where they see
videos and photos posted by those they follow.
Theres nothing wrong with Instagrams website,
but theres also not much happening there either.
1he soclal neLwork should nd a way Lo make
users visit Instagram.com more oen, especlally
if they ever hope to sells ads on that real estate.
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?ou would Lhlnk LhaL Lwo years aer
Apple CEO Steve Jobs passed away that
his thoughts and ideas would be a thing
of the past. But instead, we are constantly
being reminded of the co-creator of the
Cuperuno-based company. lL's almosL llke
hes not even gone.
ancreauc cancer may have Laken !obs' llfe,
but it certainly did nothing to diminish his
spirit, a spirit that seems very much alive.
Through every product announcement, its
as lf he ls sull Lhere lnLroduclng one more
thing. When we use the mobile devices he
introduced, were not thinking of Tim Cook;
were thinking of Steve Jobs. Apple is and
was his company, even in death.
!obs was [usL responslble for so much. Pls
story is legendary. It was indisputably Steve
Woz Wozniak who invented the Apple
I Computer. Jobs had nothing to do with
that. It was shown in the movie Jobs, with
AshLon kuLcher playlng Lhe uLle role, LhaL
even before Apple came to be, Jobs was
going to Woz for help, asking him in one
slLuauon for help creaung a game. 8uL lL
was Jobs who was the business visionary.
He exploited his friend promising to pay
him half for the game, but really only paid
hlm a fracuon of whaL he was belng pald.
Computer inventory he was not; business
visionary he was.
1haL relauonshlp sLayed Lhe same as
Jobs and Woz created Apple computer.
Woz created the computer, and Jobs
puL hls buslness mlnd behlnd lL, semng
up producuon of Lhe compuLers ln hls
parents garage. He then set about
markeung lL promlslng Lo produce y for
a local computer store who insisted they
come fully assembled instead of as a kit.
Woz had never even intended to market
his computer and only did so with the
insistence of Jobs.
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Home computers as a whole wouldnt
be what they are today without Apples
lnuence on Lhe lndusLry. !obs was behlnd
Lhe Apple Llsa, Lhe rsL lnexpenslve
personal compuLers Lo uullze a graphlcal
user interface. He was forced out of the
pro[ecL, Lhen found hlmself worklng on
the Macintosh line, similar to the Lisa and
certainly much more successful.
!obs was pushed ouL of Apple, buL sull
found many more ways Lo be lnuenual. Pe
founded anoLher compuLer company, nex1
Inc. They may not have been a big hit with
the public, but something we all use every
day, the Wor|d W|de Web, was invented on
a nex1 compuLer by 1lm 8erners-Lee. !obs
dldn'L [usL suck wlLh compuLers, Lhough.
He branched out into entertainment as well
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buying a company that was later renamed
lxar, maklng Lhelr rsL lm 1oy SLory, wlLh
!obs credlLed as an execuuve producer.
Pixar was later sold to Disney, making Jobs
Disneys |argest s|ng|e shareho|der.
Jobs took this thing full circle. He made a
return to Apple when the company bought
nex1 ln 1996. 1he nex1S1L Lechnology
was uullzed ln Apple, evenLually evolvlng
lnLo Lhe sull-currenL Mac CS x operaung
system. To go along with that was Jobs
rsL revoluuonary producL aer hls reLurn
Lo Apple - Lhe lMac wlLh lLs unlque deslgn
and brlghL colors. !obs [oked Lhen abouL
changlng hls uLle Lo |CLC.
It turned out that Jobs wasnt done with
revoluuonary producLs LhaL sLarLed wlLh
a lower case l. lL sLarLed o muslcally wlLh
lod - a small devlce LhaL would hold
music, so much more music than an album,
casseue or Cu would hold. 1hls would hold
muluple albums and was Lhe ulumaLe mlx
CD. How would you manage the music
on the iPod? With iTunes, of course, an
app for your computer that allows you
to buy songs, store songs, move songs,
etc. There is no other way to look at this
Lhan recognlzlng Lhau1unes and lods are
responsible for changing the music industry.
And who was at the helm of that? Steve
Jobs.
1he nexL lnnovauon !obs was responslble
for is the iPhone. There were other mobile
phones to come before the iPhone, but
none of them were quite like this one. It
combined not only a mobile phone, but
also Lhe lod, a mulu-Louch dlsplay, a web
browser, and a few small uullues. LvenLually
the iPhone was opened up to third-party
apps, again changing the face of the mobile
phone industry. It was now a smartphone,
allowing you to do almost anything
computer-related on the phone you carry
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in your pocket, as theres an app for that,
meaning there is an app created for nearly
anything you want to do on the iPhone.
It could be hard to do all those things on
your iPhone though. Not that the device is
dlmculL Lo use, buL lL's so small. So !obs and
Apple invented the iPad. Its basically the
same Lhlng as an lhone, [usL blgger. ?eL, lL's
sull nearly as porLable as an lhone. 1hls
tablet was again a device that changed how
we lived, and we owe it to Jobs. And for the
people who think an iPad is too big while
and iPhone is too small? Theres now an
iPad Mini.
Aer LhaL lasL lnnovauon, Lhough, !obs
passed away. Pe le behlnd a legacy of
computers, services, and devices that are
not only designed to change our lives, they
did! But he had to have the right people in
place to carry on the Apple legacy. Publicly
he is relying on the new CEO Tim Cook,
handplcked by hlmself Lo [oln Apple. Pe
once sa|d about the bus|ness, You kind of
want to manage it like youre in the dairy
business. If it gets past its freshness date,
you have a problem. However, while Cook
is a great businessman, he is no innovator.
Consequently, Apple is now being called
ouL for noL havlng any new lnnovauon.
The small changes they have done to the
Macintosh, MacBook Air, iPhone, iPad, and
lod llnes aren'L belng seen as lnnovauve.
The public wants new. They want all new
devices.
LnLer !ony lve. 1he deslgner [olned Apple
rsL as a consulLanL ln 1992 durlng !obs'
absence from the company and was soon
promoLed Lo full-ume sLaLus. Cnce !obs
did meet up with Ive in the workplace,
they saw eye to eye and the designer was
made Senior Vice President of Industrial
ueslgn." Pls rsL pro[ecL was Lhe lMac, and
he followed that with the iPod, iPhone,
Photo: Robert Galbraith
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and lad. 1hese [usL happen Lo be all Lhe
products Jobs is being honored for as an
innovator. He had some help in the way
of Jony Ive, and now that he has been
promoted to Senior Vice President of
Design in Jobs absence, it has to make you
wonder if this was something Jobs put in
place before his demise to be sure that he
had slmllar lnnovaLors aL Lhe helm - [usL
like he made sure he had similar business-
minded individuals with Cook.
Because of the business being managed by
Cook and lve, we can be sure !obs ls sull
very much a part of the company. As long as
these two are in place, so is Jobs, the man
who handpicked them to be there. And
as long as we're sull uslng all Lhose same
lnnovauve devlces, lL wlll ensure LhaL !obs
and hls llfesLyle lnnovauon ls wlLh us every
single day.
by Laura Tucker
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What? Already? The holidays are almost
here? In a word: Yep.
Sure, year-end celebrauons may seem Lo
loom long into the future, but at least in the
travel world, planning has been underway
for a good long ume. 1haL's because booklng
lghLs Lo geL Lhe besL deal musL be done as
much ln advance as ls posslble. So ls seullng
on and locking down hotel rooms, rental
cars, and all the other extras, like special
excursions, that you are going to need to
travel in style.
So what about your tech needs? Does forward
thinking help here? The answer to that would
be a resounding yes.
lor lnsLance, whlle lLs always besL Lo
Lravel llghL lf aL all posslble - aer all,
who wanLs Lo lug heavy ob[ecLs Lhrough
airport terminals and around unfamiliar city
sLreeLs? - nobody can geL away wlLhouL
at least hauling along his or her iPhone
and iPad. Or, iPhone and MacBook. Or,
iPad and iPod touch and MacBook. Or any
comblnauon of any of Lhe above.
As a frequenL yer, l seule on Laklng my
iPhone and my MacBook Pro whenever I go
pracucally anywhere, buL especlally durlng
Lhe lasL Lwo fesuve weeks of Lhe year. 8ecause
of that rule, I also do a lot of thinking about
how to prepare these two devices for the
trip, almost as if the pair are my children who
need me to get them ready for the change of
scenery so theyre ready for our adventure.
1haL sald, one parucular preparauon for my
Lravel lnLeracuons ls LhaL make sure LhaL l fully
charge both my cell phone and my laptop. I
know theres a chance I may be able to plug
in on board or in transit, but I also may be out
of luck on that front. So, I dont chance it. Im
ready should I need to log on at a moments
nouce Lo grab my locaLor number for my lghL
or to check my email for the address and
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Photo: Muriel de Seze
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conrmauon number of Lhe hoLel Lo whlch l
am headed.
l also make a separaLe le wlLh all my Lravel
lnformauon LhaL lncludes my lunerary, all Lhe
phone numbers and addresses pertaining
to my trip, and all the phone numbers and
addresses for any and all family and friends
and colleagues back home that I may need to
contact while I am away. I include the dates
and places I will be on each date. I then copy
LhaL le lnLo an emall message and send lL Lo
myself (and Lo a few selecL connecuons who
will have it should something happen to my
coples). 1haL way l can plck all Lhls lnformauon
up on Lhe y, usually vla my lhone.
Meanwhile, I also make sure my copy of
Routehappy is at the ready. This app gives
ideas of where you can plug in while anyone
ls en rouLe. lor oLhers, Lhls slLe ls worLh
checking out for that purpose as this Internet
eorL glves you all Lhe lnformauon you'll
need as Lo wheLher or noL your lghL has
wl-. lf you haven'L booked yeL, you can
check 8ouLehappy Lo nd such a lghL wlLh
wl-, keeplng ln mlnd LhaL oen alrcra are
subsuLuLed aL Lhe lasL mlnuLe all over Lhe
world so Lhls ls [usL a gulde and noL a blble.
AnoLher up for Lravellng ln a Lech savvy
way this year during the holidays is to keep
your iPhone out of its case and to keep your
computer as handy as possible, also out of its
case, before you start the dreaded security
rouune. lL's all abouL belng fasL and smarL
when it comes to passing through to the
other side. Then, once youve cleared security,
you can regroup, pumng your equlpmenL
where it was meant to be before you started
Lhe requlred process ln Lhe rsL place.
While youre in the airport terminal, like in
other public places such as cafes, bars, and
your hotel lobby, youll likely come across
publlc wl. So, lf you wanL Lo use one devlce
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or another, and you dont want to waste data
if youre on a limited data package with your
carrier, by all means take advantage.
However, do realize that when you do this you
are not necessarily in a safety zone when you
do so. Experts insist that in this instance you
could easily be hacked. So, instead of logging
into an account for which you will need to use
your password and oLher lnformauon known
only Lo you, Lake Lhls free ume Lo browse
Lhe lnLerneL for generlc lnformauon and you
should be be [usL ne.
Another aspect of travel that is enhanced
thanks to your trusty iPhone are those
all-lmporLanL Lrlp phoLos. Aer all, you
want a souvenir that means reliving the
experience over and over again. However,
[usL because you've been able Lo grab
some snaps that youll never be able to
grab again, dont chance losing them
before youve had a chance to back up the
glory that you have captured.
I do that every evening when I am on holiday.
I take my iPhone, plug this oh-so-handy
gadget into my oh-so-handy MacBook Pro,
and put my pictures on the computer to edit
when l geL home. l don'L erase Lhe exlsung
images on the iPhone unless space is a
problem and Lhen l only Lake o lmages l am
noL worrled abouL loslng lf LhaL sad slLuauon
should come to pass.
Now, theres also a chance you could
(Heaven forbid) lose your iPhone or your
iPad during your holiday extravaganza
taking place far away from home. It does
happen. 1oo oen, acLually. 1haL's why you
should Lake Lhe ume Lo download Lhe very
smart app called I|nd My |hone.
1hls Apple oerlng, whlch ls free for all users
and available in a cacophony of languages --
including English, Portuguese, Czech, Chinese,
Croauan, !apanese and many oLher Longues --
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ls deslgned Lo nd your gadgeL when you've,
uh, misplaced that important tool.
8y Lhe way, llnd My lhone, whlch was
updated on Oct. 22, 2013 with the 3.0
version, will also let you lock down your
missing device so you dont lose your
preclous lnformauon Lo Lhe nder. 8aLher,
LhaL nder wlll geL a message as Lo how Lo
return your mobile which happens more
than you would think. Honest.
And now, as a footnote to all this, Id like to
weigh in on impending presents that could be
coming my way. What I want this Christmas,
Chanukah, and any of Lhe oLher celebrauons
taking place soon, is to augment any safety
net I may have in place for making sure my
lhone works aL all umes by belng gled wlLh
an exLernal bauery pack. 1haL way l won'L
have to worry about how to recharge my
elecLronlcs any ume, anywhere. Any Lakers?
Thats rhetorical, well sort of, since Im sure
my husband is reading this story at this very
moment. Thank you in advance, Paul.
by Jane E. Lasky
Photo: Warzer Jaf
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Doors of Helicopter Ride over Kilauea Volcano and Waterfalls
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PellcopLerlng lnLo kllauea, arguably Lhe
world's mosL acuve volcano locaLed on
the Big Island of Hawaii, turned into an
oxymoronlc aalr for me. AlLhough Lhls was
perhaps the most terrifying experience I
had ever survived, it was also among the
most awesome.
Before wheels were up and we were
heading skyward, I asked the pilot how long
he had been operaung a whlrlyblrd. 1he
earnest man explained he had done this
since he was very young and that he was a
proud vleLnam veL, havlng own mlsslon
aer dangerous mlsslon. Aer maklng lL
through that controversial war unscathed
save a few minor mishaps, this avid
adventurer said he couldnt get the thrill
ouL of hls sysLem buL now he was en[oylng
the scenery a lot more than he did when he
was assigned to task in Asia.
l was also en[oylng hls work as he showed
us the verdant hillsides and many other
natural wonders during our birds eye view
of Lhe 8lg lsland. 8uL, as our parLy of ve
approached Lhe aforemenuoned acuve
volcano covered in red hot lava, fear set
ln blg ume. 1haL reacuon happened noL
only because of the treacherous terrain
below but also because one of the doors
of Lhe copLer ew open and Lhe Lhree
ocLogenarlans slmng across from me
suddenly seemed Lo look as lf Lhe enure Lrlo
was going to pass out in unison.
I subtly turned to ask my companion,
Edward, if he could please close the door
and he did try. However, the wind force
comlng aL us dldn'L allow Lhls slmple acuon.
1o make me feel beuer, Ldward sald LhaL
having the door open didnt make any
dlerence whaLsoever when lL came Lo how
we were going to fair while up in the air. In
fact, he said doors werent even necessary.
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I wanted to believe him and was trying to
when we suddenly swooped way down
lnLo kllauea. Cur daredevll plloL ew so
close Lo Lhe acuon LhaL we could acLually
see people walking on top of the crater.
Thinking that was nuts, I then realized we
were all nuts but I was so astounded that I
stopped thinking about the state of being
nuts altogether. That said, Im sure had I
been prlvy aL LhaL ume Lo Lhe very useful
app called our Gu|de to nawa|| Vo|canos
that my fears about this mind-blowing
adventure would have been quelled. Or at
least somewhat quelled.
In any case, this is only one of the many
exclung opuons walung for Lravelers ln
Pawall. uurlng LhaL parucular vlslL Lo Lhls
American paradise, Edward and I snorkeled
and sailed and swam and and soaked up a
lot of sun. We soon learned that this was
one of Lhose lslands LhaL was enchanung,
exclung and exhllaraung, all aL Lhe same
ume. ln facL, lL was so compelllng a place
that I have been telling my tales about
being there for decades.
That said, most island holidays are like that
and Lhe apps LhaL help plan a vacauon of
this sort are becoming more and more
abundant and, of course, very useful. In
parucular, l llke Lhe lhone appllcauon from
8each 8um Vacanons because the guys
behlnd Lhls parucular parung of knowledge
about holidays in places where you are
surrounded by waLer really know Lhelr sLu
as well as their turf.
Speaking of knowing the turf, one island
desunauon LhaL ls Lops on my Lravel radar ls
SanLorlnl. l'll never ure of roamlng around
this picturesque Greek island known for it
unforgeuable blue-and-whlLe bulldlngs. 1he
scenery that includes the southern Aegean
sea in the background is unparalleled and
the discoveries are unprecedented. That is
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#01 Your Guide to Hawaii Volcanoes
National Park
By MacroView Labs, Inc.
Category: Travel
#02 Beach Bum Vacations
By Robert Whorrall
Category: Travel
4.3 or later.
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#03 Experience Santorini HD 2013
By Ntrenogiannis I. & Co E.E.
Category: Travel
Compatible with iPad. Requires iOS 5.0 or later.
#04 Tahiti by local photographers
By ISI.PF
Category: Travel
Compatible with iPhone, iPod touch, and iPad. Requires
iOS 4.3 or later. This app is optimized for iPhone 5.
196
especlally Lrue for Lhe Akrour excavauons,
an lmporLanL prehlsLorlc seulemenL daung
back to the 4th millennium BC. As for the
dlnlng opuons wlLh all Lhe ne, fresh Creek
food you can possibly devour, well, those
opuons are maklng me wanL Lo go Lo Lhls
island for a long and memorable meal right
here and now.
Short of that, Ill take a tour of the whole
island via Lxper|ence Santor|n| nD 2013
by Ntrenogiannis I. & Co E.E for iPad. This
is among the best travel sites about this
MedlLerranean desunauon and lncludes a
pleLhora of lnformauon abouL Lhe culLural
aspecLs of vlslung SanLorlnl, as well.
Another island that has been on many a
bucket list is Bora Bora. I have been lucky
enough Lo have vlslLed a few umes, mosL
recently with my husband Paul. We arrived
via the luxury ship called the Regent Seven
Seas Mariner and docked right in town. This
was ne wlLh me because l was ready Lo go
shopping for black pearls and was happy
Lo do so ln alr-condluoned emporlums as lL
was extremely steamy outside.
Paul, however, was raring to get into the
very warm, very lnvlung waLer LhaL ls as
clear as can be as far out as any human
can swim away from the shore. So, we
parLed ways aL my favorlLe [ewelry sLore
and l qulckly goL lnLo an lnformauve chaL
wlLh Lhe lrench owner. Pe LaughL me a Lon
about black pearls, including the fact that
his modest company had to hire security
Lo oversee Lhelr operauon under Lhe sea
aL all umes because of Lhe greaL value of
his product and because of the sneaky
wranglers who conunuously wanL Lo sLeal lL.
Meanwhlle, aul was gone a long ume. So
long, in fact, that I had literally visited all
Lhe bouuques LhaL llne Lhe maln drag ln
8ora 8ora. Aer LhaL, l was back gemng
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more black pearl lessons from my lrench
frlend and my oLher half sull wasn'L around.
I was beginning to get really worried when,
nally, aul arrlved back Lo where he had
begun about four hours earlier. This was
aer he had Laken a bus Lo Lhe beach where
all the locals and the ships crew swim and
aer he had walked all Lhe way (abouL a
mile and a half) for the return.
To say he showed up bedraggled is an
understatement. To say he was tan is an
even blgger undersLaLemenL. Whlle Lesung
ouL 1ahlu by swlmmlng ln Lhe aclc and
Lhen whlle scruunlzlng Lhe scenery on Lhe
dirt road that led him back to me, this tall,
blonde guy with slightly olive skin looked
like he had literally fried. No lie. His eyes
actually glowed in the dark. However, while
he nursed what was one whopper of a
sunburn, Paul couldnt stop talking about
the island he knew right then and there
that he would always love and to which he
would always return.
Thats how most photographers feel when
Lhey geL Lhelr rsL dose of 1ahlu. This
|hone]|ad app of the country by local
shuuerbugs proves LhaL Lo be Lrue.
So do the zillions of photos that us regular
folk Look durlng LhaL parucular Lrlp, one
that everyone will remember for their own
parucular advenLures en[oyed ln Lhls very
special slice of the world that could never
be duplicated anywhere else. And thats not
surprlslng because, aer all, LhaL's whaL
island life is actually all about.
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One spring a couple of years ago I was about
to confront a travel writers nightmare: being
lnvlLed Lo parLake of a nauon's mosL Lreasured
commodity and yet not knowing whether or not
I would be able to cope while doing so.
Enter Dublin and its number one tourist
auracuon called 1he Culnness SLorehouse aL SL.
James Gate Brewery.
The problem was that while I love seminal
architecture, I hate drinking beer. So, while I
couldn'L walL Lo en[oy Lhls 230-year-old brewery
and all its intricate nooks and crannies, I wasnt
so thrilled with the fact that I was expected to
lmblbe ln Lhe very producL LhaL ls sull produced
in this massive space today.
To get ready, I loaded the free
Storehouse app, feeling my fear might give way
once armed with more knowledge about what
I was about to do. That was a great idea, and
actually gave me plenty of ideas about how to
nd dlsLracuon aL Lhls ode Lo Lhe nauonal drlnk
of Ireland.
I even watched cooking videos via this stellar
app. The recipes on show incorporated Guinness
as an ingredient, making me think perhaps I
could geL Lhrough Lhls ordeal by eaung raLher
than drinking.
No chance.
That said, the experience didnt play out as I had
anuclpaLed. noL aL all. Well, hardly aL all.
Of course, taking stock of the architecture was
sheer pleasure. This imposing storehouse,
bullL ln 1670, became Lhe rsL sLeel-framed,
mulu-sLory sLrucLure bullL ln Lhe Chlcago sLyle
anywhere on Lhe 8rlush lsles. 1he dlsuncuve
edlce looks llke a glanL curved glass Lopped o
by the celebrated Gravity Bar where we were set
Lo end our day aer en[oylng panoramlc vlews
of Dublin and, of course, with some Guinness.
Some very fresh Guinness, served by the pint.
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1he SLorehouse's roomy exhlbluon space ls
lled wlLh lnLeracuve exhlblLs and Lakes full
advantage of the buildings towering glass
aLrlum where each oor Lells a fresh chapLer of
the Guinness story. Highlights include a plethora
of memorabllla ln Lhe permanenL collecuon
there. Especially of interest were those pieces
that were on show thanks to the winners of
the Guinness Book of World Records, and the
gallery of clever Culnness adverusemenLs used
for decades to lure folks into trying the once
mysterious product, now the pride of Ireland.
Aer en[oylng all LhaL, Lhe ume came when
I was expected to actually try Guinness. As
a way to ease into this grand moment, I bit
into roasted barley, the key ingredient which
l found Lo be remlnlscenL of a coee bean.
Then, literally holding my nose, I took a sip.
uld l en[oy Lhe LasLe? no, l dldn'L. 8uL l dldn'L
hate it either. Strange.
lrom Lhere, l meL wlLh Culnness' masLer
brewer to learn the proper way to draw a
pint. This became quite the serious ceremony
involving a bit of skill and loads of luck. My
rsL Lry was a compleLe fall buL my second
was uuerly successful. AL LhaL polnL, Lhere
was no excuse: l had Lo Lry Lhe black sLu, so
I bravely knocked back a giant gulp. Surprise,
surprlse. 1he LasLe was gemng Lo me.
The master brewer was delighted. He told me,
MosL people who come [Lo Lhe SLorehouse]
have never Lrled Culnness, buL lf Lhey suck
wlLh lL, Lhey oen do acqulre a LasLe LhaL
cannot be denied.
Aer LhaL proclamauon, lL was ume Lo ralse
the Guinness bar, meaning I was led up to the
Lop of Lhe SLorehouse for Lhe ulumaLe chance
to drink in the citys highest pub. This was the
ideal focal point from which to take further
advantage of the Guinness Storehouse app.
1he noL-Lo-be-mlssed appllcauon, sull on my
lhone, ls armed wlLh a nly way Lo share Lhe
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Photo cover: Jasmijn Decuyper
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Guinness experience with friends via social
media, which I did through my many pictures,
some taken from far away of a great expanse of
Dublin proper as the city spread out before me
from my loy perch.
Meanwhile, on the ground were more pubs to
conquer. Aer all, Lhls ls uublln, land of suds
and [abber. ln facL, Lhe [abber can geL qulLe
complicated. How so? A lot of the lingo, which
Lakes Lhe shape of slang, requlres some gemng
used to because, while I always understand
every word LhaL ls sald, someumes, l can'L
understand the meaning of the word that I
heard.
1ake one ume when l was eavesdropplng on
whaL seemed llke a shady conversauon aL Lhe
beglnnlng of a buslness recepuon.
Hows the craic (pronounced crack)? an Irish
woman inquired of another Irish woman. She
shot back, Just perfect. Stunned, I immediately
assoclaLed Lhe quesuonable query wlLh an
insidious street drug found back in the States.
These locals must have sensed my concern
as the pair laughed in my face. And for good
reason. As oender number one sald, ?ou
dont know what we are talking about, do you?
8efore l could gure ouL how Lo answer,
she quickly translated for this out-of-tune
Amerlcan, explalnlng, We were [usL exchanglng
pleasantries. It was very innocent, really. I was
[usL wonderlng how my frlend was feellng."
WhaL a rellef. Aer LhaL, all Lhree of us Look
Lo Lalklng aL warp speed. l was keen Lo [oln ln,
wanung Lo prove Lo my lrlsh counLerparLs LhaL
some Amerlcans also en[oy Lhe gl of gab, [usL
wlLh dlerenL word cholces.
lor Lhe unlnluaLed, Lake some ume Lo scour an
|1unes app that makes Irish slang immediately
understandable and for occasions such as the
one l [usL descrlbed, keep Lhls lnformauon
handy on standby so you can sneak a peek if a
209
210
word or two spoken in Ireland makes no sense
whatsoever to you.
As for Lrylng Lo gure ouL Caellc, Lhe orlglnal
language sull someumes used ln lreland, don'L
even bother trying to get a grasp on this very
tricky and very ancient way of speaking.
Instead, simply turn to the Lng||sh Ir|sh
trans|ator from iTunes.
1he semngs on Lhls app are slmple and Lhe
reversal of words is easy to display so even if you
cant pronounce what you have located on your
cell or your tablet, you can show what you have
dug up to a local and he or she will probably get
whaL you're gemng aL rlghL aer readlng your
device.
Another way to get some Gaelic into your
trip to Ireland is to focus on the |1unes Ir|sh
phrasebook. lrom Lhls handy appllcauon, you'll
be able to fumble your way through a sentence
or two that should make for a good laugh once
you deliver your line to your new Irish friends.
This app includes a slew of Irish words and
phrases as well as Lhe ablllLy Lo llsLen Lo a nauve
speaker pronounce each one which
can then be repeated. Not sure what
Photo: Jasmijn Decuyper
211
you want to say? This same handy assistant
has a way ln whlch you can [usL come up wlLh
something random in Irish by shaking your
iPhone, and, thus, this fabulous app will make
you the life of the party in Dublin.
Speaking of a party in this part of the world, the
besL way Lo [oln ln ls Lo Lake parL ln a pub crawl.
A greaL selecuon of Lhese clrculLs along wlLh
appllcable maps are avallable ln a nly l1unes
app by GSmyC|ty.com.
So get going. And while you do, keep in mind
LhaL small ume Lhleves love a crowded lrlsh pub.
Be sure to guard your goodies when you venture
forth for the frivolity. Also, be sure to keep tabs
on how much Guinness you consume since
Lhe so-called black sLu can be sLronger Lhan
you may think, especially when served in the
Emerald Isle.
With that in mind, if youre like me and you
dont like to drink but you do hanker for a
visit to a pub or three simply to experience
the ambiance as well as the cultural nuances
uublln has Lo oer, opL for a llLerary Lour. This
one for the |hone, prlced aL $2.99, Lakes you
to several pubs and other places of interest
once frequented by famous writers including
James Joyce (who scribed one of my favorite
mlsslves and Lhe denluve book on uublln called
Ulysses), Oscar Wilde, William Butler Yeats,
and Samuel 8eckeu.
now whaL could be beuer Lhan LhaL?
lor me, noL much. ln facL, l dub Lhls dlscovery a
Janey Mack, my own personal Irish expression
that is slang at its best as far as I am concerned.
In case youre wondering, these two words are
said when someone tells you something that
seems unbelievable. While an American might
say Wow!" ln response Lo a slLuauon, Lhe lrlsh
could subsuLuLe Lhe expresslon !aney Mack!"
llnally, a fun way Lo Lhrow my name around a
friendly town. What a coup!
by Jane E. Lasky
212
Photo: Jasmijn Decuyper
213
214
TRUMPETS
JASON DERULO
ALL OF ME
JOHN LEGEND
RUDE
MAGIC!
FREE (FEAT. EMELI SAND)
RUDIMENTAL
TIMBER (FEAT. KE$HA)
PITBULL
HEY BROTHER
AVICII
LIKE A DRUM
GUY SEBASTIAN
HAPPY (GRUS THEME FROM DESPICABLE ME 2)
PHARRELL WILLIAMS
I SEE FIRE
ED SHEERAN
EVERYBODY
JUSTICE CREW
SKYSCRAPER
SAM BAILEY
HEY BROTHER
AVICII
ONE MORE SLEEP
LEONA LEWIS
PHARRELL WILLIAMS
HOW LONG WILL I LOVE YOU (OFFICIAL BBC CHILDREN IN NEED 2013)
ELLIE GOULDING
SOMEWHERE ONLY WE KNOW
LILY ALLEN
TRUMPETS
JASON DERULO
HIGHWAY TO HELL
AC/DC
STORY OF MY LIFE
ONE DIRECTION
OF THE NIGHT
BASTILLE
SKJUT, GRV, TIG
RAUBTIER
PITBULL
HEY BROTHER
AVICII
JUBEL (RADIO EDIT)
KLINGANDE
COUNTING STARS
ONEREPUBLIC
SUPERGIRL
MAJESTEE OF SWEDEN
WAKE ME UP
AVICII
I SEE FIRE
ED SHEERAN
EN SN KARL
AGNES
BELONG
KEVIN WALKER
AUSTRALIA
SWEDEN
US
SAY SOMETHING
A GREAT BIG WORLD & CHRISTINA AGUILERA
PITBULL
COUNTING STARS
ONEREPUBLIC
LET HER GO
PASSENGER
STORY OF MY LIFE
ONE DIRECTION
DARK HORSE (FEAT. JUICY J)
KATY PERRY
ROYALS
LORDE
BOTTOMS UP
BRANTLEY GILBERT
I HAVE NOTHING (THE VOICE PERFORMANCE)
TESSANNE CHIN
DEMONS
IMAGINE DRAGONS
UK
215
TOUS LES MMES
STROMAE
PHARRELL WILLIAMS
FORMIDABLE
STROMAE
ZOMBIE
MATRE GIMS
HEY BROTHER
AVICII
PHOTOMATON (FEAT. ELODIE WILDSTARS)
JABBERWOCKY
PAPAOUTAI
STROMAE
FLUTE
NEW WORLD SOUND & THOMAS NEWSON
PITBULL
WRECKING BALL
MILEY CYRUS
STORY OF MY LIFE
ONE DIRECTION
QUE BONITA LA VIDA
DANI MARTN
CERO
DANI MARTN
HECHO CON TUS SUEOS (FEAT. LEIRE)
EFECTO PASILLO
WRECKING BALL
MILEY CYRUS
QUIN
PABLO ALBORN
HEY BROTHER
AVICII
PITBULL
LOCO (FEAT. INDIA MARTNEZ)
ENRIQUE IGLESIAS
BANDERA AL VIENTO (FEAT. DARIO)
JUAN MAGAN
PITBULL
CHANGES
FAUL & WAD AD & PNAU
LIEDER
ADEL TAWIL
WINGS
BIRDY
STOLEN DANCE
MILKY CHANCE
I SEE FIRE
ED SHEERAN
HOW I FEEL
FLO RIDA
HEY BROTHER
AVICII
UNTER DIE HAUT (FEAT. CASSANDRA STEEN)
TIM BENDZKO
KIDS (2 FINGER AN DEN KOPF)
MARTERIA
CANADA
SPAIN
FRANCE
GERMANY
PITBULL
SAY SOMETHING
COUNTING STARS
ONEREPUBLIC
LET HER GO
PASSENGER
DEMONS
IMAGINE DRAGONS
STORY OF MY LIFE
ONE DIRECTION
WAKE ME UP
AVICII
ROYALS
LORDE
SAY SOMETHING (THE X FACTOR USA PERFORMANCE)
ALEX & SIERRA
LET IT BE (THE VOICE PERFORMANCE)
TESSANNE CHIN & ADAM LEVINE
216
SAMEN VOOR ALTIJD
MARCO BORSATO, JADA BORSATO, WILLEM FREDERIKS...
TOUS LES MMES
STROMAE
HEY BROTHER
AVICII
HOW LONG WILL I LOVE YOU
ELLIE GOULDING
ALL OF ME
JOHN LEGEND
JUBEL
KLINGANDE
STRONG
LONDON GRAMMAR
GOLD
GABRIEL RIOS
PITBULL
FIND TOMORROW (OCARINA)
DIMITRI VEGAS & LIKE MIKE
S ET OLE HULLU
JANNA
PITBULL
JUBEL (RADIO EDIT)
KLINGANDE
HEY BROTHER
AVICII
KYLMST LMPIMN
ANNA ABREU
AM I WRONG
ENVY
I SEE FIRE
ED SHEERAN
ANIMALS (ORIGINAL MIX)
MARTIN GARRIX
CLOUDS (FEAT. A.J. MCLEAN) [EXPLICIT VERSION]
REDRAMA
UNDER CONTROL (FEAT. HURTS)
CALVIN HARRIS & ALESSO
STARDUST (FEAT. CHIARA)
MIKA
ORDINARY LOVE
U2
LET HER GO
PASSENGER
LA VITA E LA FELICIT
MICHELE BRAVI
JUBEL (RADIO EDIT)
KLINGANDE
IM YOUR SACRIFICE (RADIO EDIT)
OZARK HENRY
STORY OF MY LIFE
ONE DIRECTION
JUBEL
KLINGANDE
WITHOUT YOU
(FEAT. TOTALLY ENORMOUS EXTINCT DINOSAURS)
DILLON FRANCIS
WRECKING BALL
MILEY CYRUS
LITTLE DRUMMER BOY
PENTATONIX
STOLEN DANCE
MILKY CHANCE
SAY SOMETHING
PITBULL
CHANGES
FAUL & WAD AD & PNAU
LIEDER
ADEL TAWIL
HEY BROTHER
AVICII
HOW I FEEL
FLO RIDA
WINGS
BIRDY
ANIMALS
MARTIN GARRIX
BELGIUM
ITALY
AUSTRIA
FINLAND
217
BEYONC
Beyonc
WRAPPED IN RED
Kelly Clarkson
FROZEN (ORIGINAL MOTION
PICTURE SOUNDTRACK)
Various Artists
PTXMAS (DELUXE EDITION)
Pentatonix
PURE HEROINE
Lorde
THE GROHL SESSIONS, VOL. 1 - EP
Zac Brown Band
CHRISTMAS
Michael Bubl
MIDNIGHT MEMORIES (DELUXE)
One Direction
DUCK THE HALLS:
A ROBERTSON FAMILY CHRISTMAS
The Robertsons
NIGHT VISIONS
Imagine Dragons
218
THE FOX (WHAT DOES THE FOX SAY?)
YLVIS
PITBULL
ROAR
KATY PERRY
STORY OF MY LIFE
ONE DIRECTION
SAY SOMETHING
LET IT GO (FROM FROZEN)
DEMI LOVATO
WRECKING BALL
MILEY CYRUS
BANGA! BANGA!
AUSTIN MAHONE
UNCONDITIONALLY
KATY PERRY
BEST SONG EVER
ONE DIRECTION
219
220
221
lor all who wanL Lo eke ouL Lhe ulumaLe
Cloud 9 for LhaL perfecL marunl, head sLralghL
for New York City. You know, the scene of
stunning skyscrapers and the place to drink
ln a summer nlghL - and l mean LhaL qulLe
literally. Talk about raising the bar.
To become acclimated, consider a number of
ne rooop cholces avallable on Lhe rarled
Lvery 1ra|| app. Indeed, for many, the hot
spoLs hlgh ln Lhe sky LhaL are menuoned ln
Lhls carefully-plcked collecuon wlll surely ll
the bill in a big way when you want to soak up
the best of the Big Apple.
However, like with almost all things wild and
wonderful ln Lhe land of Wall SLreeL, llh
Avenue, and Lincoln Center, know that youll
oen be paylng for Lhe prlvllege of a gllLzy
night out.
That said, if youre not quite so fat in the
wallet, and thus unsure which pub to pick
among so many in a metropolis where
millions like to imbibe when the sun goes
down, I suggest Vu, hidden at the top of a
hlgh-rlse ln Manhauan's koreaLown.
1hls k-1own pub ls denlLely noL a cosLly
222
place, and its certainly not fancy either.
In fact, its lowbrow on every level. Its
an lnslder's [olnL and Lhe mosL guardedly
undiscovered of any bar on, well, any list.
Located high atop the nearly downtrodden
La CulnLa PoLel ln mldLown Manhauan and
formerly known as Me'8ar unul a few years ago,
this place is kept hush hush among in-the-know
New Yorkers who dont want anyone to realize
the existence of this al fresco treasure with its
reach-out views of the Empire State Building.
ln facL, a group of lrench LourlsLs [usL happened
Lo spoL Lhe llule pub from Lhe observauon
booLh of Lhe aforemenuoned landmark bulldlng.
1haL same evenlng Lhe frlendly lrogs appeared,
smoklng Lhelr Caullolses and exhlblung good
splrlLed dlscourse whlle slmng aL Lhe nexL Lable
to me on the small terrace. They were also a
couple of 8rlush blokes who prauled on as Lhey
chugged their beloved Guinness.
Another set of customers at this
lnLernauonally skewed sky-hlgh scene when
I was there were a couple of 25-year-old,
fresh-faced female [ournallsLs of unknown
origin who learned about the place from their
223
publlsher. Aer all, Lhose who Lend my Lrade
like to have their evening cocktails, too. Thats
[usL a well-known facL.
?es, vu ls an aer-work sorL of hang-ouL,
drawing business suits and the occasional hotel
guest. While not remotely resembling the tacky
LourlsL Lraps operaung on Lhe same sLreeL some
fourLeen oors below, Lhe rooop reLreaL ls an
easy-Lo-ad[usL-Lo, sLarL-a-conversauon-wlLh-
your-nelghbor sorL of place, maklng meeung
someone new and easy eorL lf he or she [usL
happens to turn up when you do.
When it comes to decor, dont expect much
at Vu beyond large sliding glass doors leading
ouL Lo Lhe open alr excepL for a red plank oor,
uullLarlan sLyle benches llnlng Lhe whlLe-plckeL-
fence border and a handful of simple caf tables.
Twinkling white Christmas lights give sparkle
to the perimeter, evoking a feeling of being at
your besL frlend's backyard graduauon parLy lf
Lhe person hosung [usL happens Lo llve ln Lhe
shadow of one of the most famous buildings
on the planet.
SLandouL llbauons on Lhe cheap aL Lhls
rlghLeous place ln Lhe clouds lnclude $2 beers
and $3 margarlLas. Pouse shoLs run from
abouL $3 Lo $3, also an lncredlble bargaln ln
new ?ork ClLy. ln addluon aL vu are fancler
cockLalls llke Lhe raspberry mo[lLo whlch are
yummy but not infused with all that much
alcohol. Ch well. Cuess you'll [usL have Lo suck
around and have a few - or more.
Meanwhlle, on Lhe le coasL of Lhe unlLed
SLaLes, San ulego oers a legacy of all klnds of
bars LhaL hlghly reecL Lhe lald-back vlbe of Lhls
casual city-by-the-sea.
lor a LasLe of whaL ls avallable, download Lhe
San D|ego 1ap nunter app, which not only gives
you a chance to catch up on local beer bars, but
also boule shops and Lasung rooms, Loo.
However, if youre looking for a more elegant
224
225
226
perch for your thirst, consider the place where
San Diego scenesters prefer to imbibe: The
edgy W Hotel located smack in the middle of
Californias second largest city.
1he name of Lhe place you wanL Lo menuon
is called Beach. To get there means taking an
elevaLor up Lo oor Lwo, crosslng Lhe hoLel's
CaLwalk - an open walkway wlLh clrcular cuLouLs
peaking down to the hip hotels Living Room
below, le lnLo Lhe area named WeL (yes, Lhere's
a pool), and then up the stairs to the roof.
That roof is known simply as Beach (yes,
Lhere's sand - and lL's heaLed Loo), an
airy arena where shoes are not meant for
wearlng. So forgeL Lhe Loubouuns and
instead, pick something body-conscious since
this is the place in San Diego to strut your
sLu, wheLher under Lhe gulse of sunbaLhlng
or [usL because you wanL Lo show o.
That said, patrons who frequent Beach arent
all Lyplcal Callfornla plasuc Lypes, buL Lhe bar
acLually ls. ln facL, lL's llLerally clad ln plasuc as are
Lhe karLell slde Lables and Lhe CusLom W ueslgn
chandellers. lun faux follage mlxes wlLh Lhe real
Lhlng Lo creaLe a [ungle-meeLs-deserL eecL.
Sculptural foam furniture suggests sand dunes
and, at the focal point of this mixed terrain
scene, Lhere's a glanL re plL.
C Lo Lhe slde, lndlvldual cabanas swaLhed ln
gauze are where privacy-seeking patrons are
prlvy Lo unobLruslve boule servlce.
lor speclcs on 8each's hooLch facLor, l
recommend Lhe klss~n~lly whlch ls made
wlLh AbsoluL clLron, hypnouq and whlLe
cranberry [ulce. noL your sLyle? 1ry Lhe
Cabana Delight, made from Hendricks gin,
cucumber and lychee [ulce.
lor eaLs, elecL Lo order Lhe ahl LarLare wlLh green
onion, cucumber and mashed avocado dipped
ln ponzu or Lhe house frles sporung a healLhy
sprlnkllng of exLra-fresh sea salL. 1he lauer ls
227
served with a secret sauce the house chef dubs
sexy," [usL llke plenLy of oLher aspecLs you're
bound to discover during your very memorable
day (and night) at the Beach.
noL on Lhe aclc slde of Lhe counLry buL
headlng for ALlanLa near Lhe ALlanuc lnsLead?
The bar and restaurant scene in this town is
impressive, to say the least. Just take a look at
the new Eater App for |CS and Andro|d to get
the idea.
Aer LhaL lf you are noL sure where Lo spend
your ume, head for SkyLounge, also known as
Lhe bouuque G|enn note|'s roohop bar.
The lay of the land there is lovely with an
L-shaped pauo glvlng way Lo rlslng PoLlanLa,"
and Lhe perfecL place Lo en[oy Lhe SLoll-based
eek-a-boo Marunl and Lhe Crown 8oyal-based
Hop, Skip and Go Naked, both SkyLounges
sauces-of-choice.
Thats especially true for cozy customers who
choose to hide behind what seems like miles of
gauzy white net in their own personal cabanas.
These semi-private quarters come equipped
with canopied beds covering the perimeter of
the sprawling space.
8uL for Lhose who aren'L looklng for alone ume
but rather want to conversate, take a seat in one
of the back-to-back couches, done up in Thai silk
pillows. Or, pick the wide wicker lounges created
ln convenlenL conversauon areas.
1haL sald, no mauer whlch parL of Lhls 8lg each
scene ls rlghL for your parucular rendezvous,
the best reward is an up-close-and-personal
visit with downtown Atlantas stunning skyline,
including CNN Headquarters, Centennial Park,
and the glowing Georgia Dome.
lor anoLher perspecuve, belly up Lo Lhe long,
uled bar equlpped wlLh lLs glass surface LhaL
nlcely reecLs hazy ALlanLa sunseLs. As nlghL falls,
addluonal mood llghung glows o clLy llghLs,
glanL candles and, someumes, even Lhe moon.
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Ck, so hopefully you're sold on your ldeal place
to raise the bar in at least one city of your choice
in the United States of America. Now get ready
to make a good impression.
NLLD nLL? NC kC8LLM.
Slmply download Lhe qulnLessenual gulde called
Bar Power. 1hls ls posslbly Lhe mosL lmaglnauve
app around for those who havent been part of
any bar scene for a while or even for those who
need to brush up on how to act when going to
one of these highly alluring places all ready to
mingle.
?ou see, 8ar ower Leaches you [usL abouL
everything you need to know before bar
hopping, up to and including how not to be a
[erk aL Lhe bar of your cholce.
And please don'L be mled by Lhls hlnL LhaL
perhaps you should step up and take heed to
what authors Patricia Ju and Chris Baily have
packaged so nicely.
Aer all, everyone needs a refresher course ln
bar euqueue when ouL and abouL and ready Lo
drink, dont you think?
by Jane E. Lasky
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231
If consumer electronics companies are
to be believed, someone on your holiday
shopplng llsL ls [usL dylng for a wrlsLwaLch
that displays message alerts and weather
updates.
Samsung and Sony have devices out for
the holidays. Qualcomm has one coming.
Apple is believed to be making one, and
a new report says Google is developing
one, too.
Why the big push for computerized
watches? Its not coming from consumers,
says Jonathan Gaw, a research manager
at IDC. Rather, its a product in search of a
market _and an expensive one at that.
Weve had smartwatches for a while, and
while the capabilities and technology have
gotten better, this is still not something
that people are clamoring for, Gaw says.
The idea that it would ramp up for the
holidays was always kind of a stretch.
That hasnt stopped gadget makers from
trying. Companies are under pressure
to create a new source of buzz now that
consumers are no longer wowed by the
latest smartphones and tablet computers.
Many people already have those devices,
and the new ones out this year are
evolutionary rather than revolutionary.
Gaw says many gadget makers see an
opporLunlLy Lo [ump ln wlLh a smarLwaLch,
before a behemoth like Apple is able get
its rumored iWatch ready.
Last month, Samsung Electronics Co.
sLarLed selllng Lhe $300 Calaxy Cear ln
the U.S. It works with selected Samsung
smartphones to display email and text
alerts. Theres a camera on the strap for
low-resolution photos and a speakerphone
on the watch to make calls while leaving
your phone in the pocket. You can install
apps for additional functionality, such
as tracking fitness activities and playing
games, though there are only a handful of
apps available for now.
Sony Corp.s SmartWatch 2 is cheaper, at
$200. unllke Lhe Cear, lL works wlLh a varleLy
of Androld phones, noL [usL Sony's. 8uL lL
doesnt let you make phone calls directly
SMARTWATCHES ABOUND. BUT WHO
REALLY WANTS ONE?
232
233
through the wristwatch. You can answer calls
using the watch, but you need a Bluetooth
wireless headset linked to the phone if you
dont want to hold it to your ear.
Qualcomm Inc., meanwhile, plans to start
selling Toq before the holidays. It, too, will
work with several Android devices.
Another smartwatch getting attention is
the Pebble, which comes from a startup
LhaL ralsed more Lhan $10 mllllon Lhrough
Lhe fundralslng slLe klcksLarLer. lL noLlfles
you of incoming calls, texts and emails.
Apple isnt likely to release its iWatch
before next year, given that no mention
was made of it at the companys product
showcase last week.
As for Google, The Wall Street Journal cited
unnamed people famlllar wlLh Lhe mauer on
1uesday ln reporung LhaL Lhe lnLerneL search
company is in late-stage development on a
smartwatch which could be ready for mass
producuon wlLhln monLhs.
234
Samsung and Sony executives say theyve
designed their watches to give people
ready access to information they would
normally check on their phones, reducing
the need to constantly pull out the phones.
Only Qualcomm seems to be
acknowledging that theres no real
consumer demand for smartwatches yet.
The company says its trying to showcase
whats possible, so other manufacturers
will take the concept and build better
products _ using Qualcomms display
technology and other components.
In a September briefing with The
Associated Press, Samsung executives
said the company has a history of taking
risks. The company notes that people
were skeptical about its Note phones with
big screens, too, but now several other
manufacturers are making Android phones
with bigger and bigger screens.
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238
Apple Loday unvelled Loglc ro x, Lhe
most advanced version of Logic Pro to date,
featuring a new interface designed for pros,
powerful new creauve Lools for muslclans,
and an expanded collecuon of lnsLrumenLs
and eecLs. Loglc ro x lncludes urummer,
a revoluuonary new feaLure LhaL provldes
a vlrLual sesslon player LhaL auLomaucally
plays along with your song in a wide variety
of drummlng sLyles and Lechnlques, and llex
lLch, whlch provldes lnLegraLed plLch edlung
for audio recordings. Apple also introduced
Loglc 8emoLe, an lnnovauve new way Lo
play and conLrol Loglc ro x from your lad,
glvlng muslclans Lhe exlblllLy Lo creaLe and
mix their music from anywhere in the room.
Loglc ro x ls our mosL powerful verslon
yet, with advanced tools and a modern new
interface designed to streamline the process
of creaung professlonal quallLy muslc," sald
Philip Schiller, Apples senior vice president of
Worldwlde Markeung. Muslclans are golng
Lo love creauve new feaLures llke urummer,
llex lLch, 1rack SLacks and Lhe ArpegglaLor."
Loglc ro was crlucal Lo wrlung and recordlng
our debut album Night Visions, so we couldnt
walL Lo geL our hands on Loglc ro x," sald
Wayne Sermon, gulLarlsL of Lhe launum-
selling band Imagine Dragons. We love the
new deslgn, and Lhe creauve feaLures of Loglc
ro x have already been lnsplrlng us Lo wrlLe
new material while were on tour.
Loglc ro x has been deslgned wlLh a modern
new look while preserving and expanding the
power and features that professional users
rely on. The streamlined interface provides
access Lo advanced Lools and funcuonallLy
for more technical tasks, or can be hidden to
allow muslclans Lo focus on belng creauve.
llex lLch helps users x ouL-of-Lune vocals
and even change the melodies of recorded
audlo by manlpulaung lndlvldual noLes
within an audio waveform. Track Stacks lets
239
you organlze and collapse muluple Lracks
into one, or can be used to create rich,
layered instruments. Smart Controls allow
you Lo manlpulaLe muluple plug-lns and
parameters with a single move for quick and
powerful sound design. An improved Mixer
helps manage mlx sesslons more emclenLly,
wlLh lncreased vlslblllLy lnLo slgnal ow and
dynamics and faster ways to manipulate
channel inserts.
Loglc ro x provldes a collecuon of new
creauve Lools for songwrlung and muslc
producuon. urummer dellvers professlonally
produced, reallsuc drum Lracks LhaL respond
Lo your dlrecuon and can perform mllllons
of unlque grooves ln rock, alLernauve,
songwriter and R&B genres. Drummer is
powered by the performances and sounds
of some of the industrys top session players
and recording engineers, including legendary
mixer/producer Bob Clearmountain, who
has worked with the Rolling Stones, Bruce
Springsteen and David Bowie. Designed
Lo work wlLh urummer, Lhe new urum klL
Designer plug-in lets you build your own
cusLom klL uslng a dlverse collecuon of
professionally recorded snare drums, toms,
hi-hats and cymbals that you can mix, match
and ne Lune Lo geL Lhe rlghL drum sound for
your song.
Loglc ro x expands Loglc ro's rlch collecuon
of synthesizers and keyboards with more
new instruments. The Arpeggiator is one of
nine new MIDI plug-ins and can transform
a simple keyboard chord into an elaborate
performance. The new Retro Synth emulates
some of the most popular classic synthesizer
tones from the 70s and 80s, and Vintage
keyboards oer reallsuc models of elecLrlc
planos, 83 organs and clavs, wlLh sophlsucaLed
tone-shaping controls. Bass Amp Designer
allows bass players to play and record using
vintage and modern bass amps, with cabinets
240
241
and mlcrophones LhaL can be congured
Lo bulld a cusLom bass rlg. Loglc ro x also
feaLures an enurely new Sound Llbrary wlLh
an updaLed loop collecuon and over 1,300
lnsLrumenL and eecL aLches LhaL make
creauve use of 1rack SLacks, SmarL ConLrols,
the Arpeggiator and other new plug-ins.
Loglc 8emoLe ls an lnnovauve new way Lo
exLend Lhe creauve power of Loglc by uslng
your iPad. Designed to take full advantage of
Lhe lad Mulu-1ouch` dlsplay, Loglc 8emoLe
gives users new ways to record, mix and even
perform lnsLrumenLs ln Loglc ro x from
anywhere in the room, turning their iPad
into a keyboard, drum pad, guitar fretboard,
mixing board or transport control.
MalnSLage 3, a ma[or updaLe Lo MalnSLage,
is the live performance companion app for
Loglc ro x, Lurnlng Lhe Mac lnLo a llve rlg
that makes it easy to bring sounds from the
studio to the concert stage. MainStage 3
features a new user interface and maintains
compaublllLy wlLh Lhe new Loglc ro x plug-
ins, Patches and Smart Controls.
PRICING & AVAILABILITY
Loglc ro x and MalnSLage 3 are avallable
Loday from Lhe Mac App SLore" for $199.99
(uS) and $29.99 (uS), respecuvely. Loglc
Remote is available today as a free download
from Lhe App SLore. lor a compleLe llsL of
sysLem requlremenLs and compauble sysLems,
please visit: www.app|e.com]|og|c-pro.
Apple designs Macs, the best personal
compuLers ln Lhe world, along wlLh CS x, lLlfe,
lWork and professlonal soware. Apple leads
Lhe dlglLal muslc revoluuon wlLh lLs lods and
iTunes online store. Apple has reinvented the
moblle phone wlLh lLs revoluuonary lhone
and App SLore, and ls denlng Lhe fuLure of
moblle medla and compuung devlces wlLh
iPad.
242
243
244
245
246
Wn 1nL GAMLS INDUS1k CCULD
8L ALL'S NLk1 S1kANGLLnCLD
Have you been following the latest
developmenLs from Cuperuno recenLly ln
Lhe way of boLh hardware and soware -
parucularly LhaL showcased aL Lhe Worldwlde
Developers Conference (WWDC), such as the
new CS x Maverlcks plauorm and Mac ro? lf
so, then youll have had a resounding answer
to the charge that the boys in California have
been agglng on Lhe lnnovauon fronL laLely.
Quite the contrary, they look like they might
[usL have recovered LhaL all-lmporLanL veln of
pioneering form and theres more. The next
eld LhaL Apple domlnaLes could yeL be Lhe
world of games.
We know that current Apple CEO Steve
Cook has been feeling the heat lately from
shareholders over a lack of new ma[or
product announcements, so the widespread
assumpuon has undersLandably been LhaL
he, Slr !ony lve and oLher ma[or players musL
be hard at work on realising the eye-catching
new releases that will get that share price
rising once more. And why couldnt one
such new release be a games console? Aer
all, aL leasL one hlghly slgnlcanL rlval ls also
reportedly developing one: Goog|e, mak|ng
the most of the funcnona||ty of |ts Andro|d
p|auorm.
You might ask how Apple could possibly be
planning a games device when there has
been no announcement of the sort, which
ls a good quesuon - desplLe Apple's long-
held repuLauon for secrecy ahead of ma[or
launches. Lssenually, Lhe exclLemenL has
come courtesy of an anonymously sourced
sLory ln Lhe Wall SLreeL !ournal, sLaung LhaL
Coogle was parLly respondlng Lo expecLauons
that a console will be released by Apple as
part of its next Apple TV product release,
accordlng Lo people brlefed on Lhe mauer".
247
DCN'1 UNDLkLS1IMA1L ALL'S
A8ILI1 1C 1kANSICkM GAMING
Why is this such a great opportunity for
Apple? Aer all, lL mlghL noL be Lhe Apple
1v connecuon LhaL you nd so dlmculL Lo
undersLand, buL lnsLead Lhe mauer of how
Lhe Cuperuno company could so slmply
upstage the established game console
manufacLurers. Cne reason you mlghL sco
at the idea of Cook and co taking on the
exlsung console gamlng glanLs, ls Apple's
unspectacular past record with games. You
m|ght th|nk, for examp|e, that |CS |s [ust
about casua|, d|sposab|e games ||ke Angry
8|rds and Dood|e Iump.
Now, some of that cynicism might not be
enurely unfounded - aL leasL when you
take a look at the current Top Charts lists
for the likes of the App Store and Google
Play. The problem is that the bestsellers
are all Loo famlllar, monLh aer monLh,
encompasslng noL only Lhe aforemenuoned
uLles buL also Lhe llkes of lanLs vs. Zombles,
1emple 8un, lrulL nln[a and lnnlLy 8lade. lL
creates the impression of a range of games
on such plauorms LhaL ls, Lo say, Lhe leasL,
sLagnanL. 1hankfully, lL's a nonsense rsL
impression, with gazillions of games actually
being available through the likes of iOS and
Android that simply arent welcomed onto
convenuonal consoles - lncludlng classlc
console ports, from Pac-Man and Doom to a
vasL collecuon of ALarl uLles.
So Lhere's poLenual Lhere, buL lL lsn'L belng
unlocked. Apple, though, could be the
company to do so. Just imagine it: you fancy
a game of Mouon 1ennls, so you download lL,
pair your iPhone and Apple TV together and
put on that wrist strap to avoid destroying
your handset. Then, you can get whacking
those balls, with the sensors on the iPhone
Lracklng your mouon and allowlng you Lo
experience something resembling tennis, in
248
249
the comfort of your own home. You can work
up such a sweat right now, in fact, courtesy
of 8olomouon from 8olocule, alLhough lL
was only recently that Apple announced
LhaL a verslon of lCS - Lhe upcomlng sevenLh
generauon - wou|d support gamepads, a
move that seems a touch begrudg|ng to us.
AkL 1nL LkIS1ING GAML CCNSCLL
GIAN1S UAkING IN 1nLIk 8CC1S?
Sull, Lhere's no reason why Apple can'L soon
selze Lhe lnluauve ln Lhe gamlng markeL, noL
least given that game consoles, as we have
long known them, are said to be on their
way ouL. Conslder Lhe new xbox CnL, for
example: its been described as the u|nmate
a||-|n-one home enterta|nment system, in
a clear swipe at the Apple TV and Google TV
plauorms. CLher new and upcomlng gamlng
opuons, from MC!C and laySLauon 4 Lo
Cameop and Lhe xl3 of lsLon, conunue Lo
show how the industry is evolving. The world
of gamlng has rarely been more mulufaceLed.
250
Plus, theres also the fact that at least one
key gure ln Lhe hlsLory of Lhe lndusLry has
been bemoaning the opportunity that now
presents itself to Apple to destroy console
gamlng. naL 8rown, co-founder of Lhe xbox,
stated in a blog post that consoles gave third-
parLy game developers llule chance Lo make
the kind of money that is possible on iOS
and Android. He said that the likes of Sony,
nlnLendo and Mlcroso would be wlped ouL
if Apple chose to bring its success with games
in the App Store to any upcoming Apple TV
pro[ecL, due Lo developers maklng Lhe swlLch.
8rown sa|d that an open 30 per cent cut app]
game ecosystem cou|d be |ntroduced by the
Cupernno hrm for App|e 1V.
Brown said that the biggest problem facing
Mlcroso ln Lhe fuLure was lLs lack of an
ecosystem for development that enabled
developers to use inexpensive equipment to
creaLe games for xbox. Pe commenLed: l wlll
251
252
be Lhe rsL Lo wrlLe apps for Apple 1v when
I can, and I know Ill make money. I would
for xbox lf l could and l knew l would make
money. xbox's prlmary crlucal problem
ls Lhe lack of a funcuonal and growlng
plauorm ecosysLem for small developers
to sell digitally/network-distributed (non-
disc) content through to the installed base
of xbox cusLomers, perlod." Pe wenL on Lo
suggesL LhaL he couldn'L use $100 worLh of
Lools and hls exlsung Wlndows lapLop Lo
lmmedlaLely wrlLe an xbox game, or even
use hls home xbox Lo LesL lL. nor was he
able to subsequently distribute it digitally in
a decent online store, as he could do for
the iPhone or iPad.
ALL GAMING nAS ALkLAD CCML
A LCNG WA SINCL ANGk 8IkDS.
There are so many more reasons Apple
is well-placed to achieve video gaming
dominance in no short order, even
above Androld. lor one Lhlng, Lhe games
themselves are rapidly increasing in
sophlsucauon, wlLh even games LhaL have
auracLed crlucal acclalm on Lradluonal
consoles, such as xCom, 1he Walklng uead
and Limbo, making appearances on iDevices
and doing their bit to remove that long-held
sugma. Ma[or publlshers are lncreaslngly
Lreaung lCS wlLh greaLer serlousness, wlLh
Lldos releaslng ueux Lx: 1he lall, an lCS
game that aims to largely match its console
predecessor, ueux Lx: Puman 8evoluuon's
producuon values. Moblle plauorms are
only lncreaslng ln Lhelr lucrauveness for
publishers compared to dedicated handheld
gaming systems, placing Apple in a more
advanLageous posluon for Lhe fuLure.
lL also helps LhaL Apple has nally embraced
buuons wlLh Lhe supporL LhaL ls provlded
for controllers in the forthcoming version of
253
iOS. This is a key move, in part because it will
encourage a greater number of developers
Lo supporL physlcal conLrollers, ln parucular
for games porLed from alLernauve consoles.
Androld games, ln conLrasL, do noL beneL
from any omclal supporL for conLrollers
from Coogle, whlch has made mauers every
inconsistent from one game to the next.
lor example, one game may supporL Moga
conLrols buL noL xperla lay conLrollers, or
vlce versa. lL's an lnconvenlenL sLaLe of aalrs
for players looking for supported games, and
the gap on this issue between Apple and
Google is increasing for as long as it goes
unaddressed by the search giant.
Game Center would also be an invaluable
app for an Apple game console, given that its
frlend connecuons and ablllLy Lo save game
progress across all iOS devices would enable
players to begin using an iPad or iPhone to
play, before compleung Lhelr game on Lhe
television. Only recently have Apples rivals
began to provide this kind of cross-device
support, with Google having only launched
lLs own Came CenLer compeuLor ln May,
presenLly leavlng users wlLh only a uny
number of supported games. The less said
abouL Lhe unconvlnclng eorLs of Lhe llkes
of Sony and Mlcroso, Lhe beuer. Pavlng
embraced the cross-device concept at an early
sLage, Apple now has a slgnlcanL advanLage
ln Lhls area ln auracung developers.
ALL'S GkLA1 nAkDWAkL,
SCI1WAkL AND SLkVICLS C1ICNS
We've esLabllshed so far LhaL Apple denlLely
oers Lhe soware and servlces LhaL would
allow it to enter the TV console gaming
markeL wlLh aplomb - wheLher lL releases
a standalone games console or, as appears
more likely, incorporates console-like features
lnLo Lhe nexL Apple 1v. 1here are sull some
254
255
256
changes that can be made to the hardware,
however, such as a slgnlcanL lncrease on
the present Apple TVs 8GB level of built-in
storage, given that iOS games can exceed 1GB
ln slze - noL someLhlng presenLly conducuve
Lo Lhe creauon of a slgnlcanL games llbrary. A
capacity like 32GB for a future Apple TV might
therefore be expected.
Powever, Lhere's llule doubung LhaL Lhe
fundamentals are in place. Its also certain
LhaL such speculauon abouL an Apple sLake
in the games console market will play on the
mlnds of Lhe bomns aL Sony and Mlcroso
as Lhey ready Lhe releases of Lhe laySLauon
4 and xbox CnL consoles respecuvely. lL wlll
lead many poLenual compeuLors Lo conslder
how they can provide convincing answers to
Apple's aforemenuoned sLrengLhs, lncludlng
maklng Lhelr consoles more hollsuc devlces -
wlLh Mlcroso, for example, recenLly plLchlng
Lhe xbox CnL Lo corporaLe cusLomers. As
hard as r|va|s may try, though, they may sn||
hnd themse|ves ec||psed, shou|d a su|tab|y
|nnovanve App|e games conso|e emerge any
nme soon.
257
258
259
news Amerlca Markeung, Lhe company
behlnd Lhe SmarLSource famlly of markeung
and promouonal producLs and servlces ln
the U.S. and Canada, today announced the
launch of lLs near lleld Communlcauon
(nlC)-enabled aL shelf program. 1he new
program was developed in partnership
wlLh 1hlnalre, a ploneer ln nlC and Lhe
leader ln Lhls rapldly growlng eld. 1he
resulung SmarLSource wlLh nlC" vehlcles
acuvely engage consumers ln lnLeracuve
experiences with brands while they shop.
SmarLSource wlLh nlC ls now avallable ln
Lhe ma[orlLy of news Amerlca Markeung's
32,000 sLore nauonal reLall neLwork.
1o creaLe Lhe SmarLSource wlLh nlC
program, speclal 8llu/nlC Lags are
embedded wlLhln a sLandard Shelalk or
Shelalk 8anner slgn. 1hese Lags prompLly
dellver branded medla conLenL onLo nlC-
enabled smartphones or tablets whenever a
shopper places their mobile device in close
proximity to the in-store media, without the
frlcuon of an App or scanner.
SmarLSource wlLh nlC ls a Lremendous
new product that makes it possible for
consumers Lo have lnLeracuve moblle
experiences with brands as theyre
shopping, said Jesse Aversano, EVP,
Markeung, news Amerlca Markeung. 1he
power of nlC ls LhaL lL converLs prlnL medla
into an engaging digital experience at the
moment when consumers are making a
purchase decision.
ln 2012, 123 mllllon nlC enabled phones
were shipped,1 with 630 million devices
pro[ecLed globally by 2013.2 When Lhe
consumer holds his or her smartphone
near the chip, theyre led directly to an
lnLeracuve brand experlence, lncludlng
reclpes, promouonal games, sweepsLakes,
digital coupons, app downloads or other
customized involvement. Brands can also
260
261
elecL Lo lnclude soclal sharlng opuons
across a broad range of plauorms so
LhaL shoppers eecuvely become brand
ambassadors. Of equal importance, the
technology captures numerous key metrics
lncludlng number of lnLeracuons, daLe
and ume of Lap, sLore locauon and Lype of
devlce used. 1hlnalre's moblle markeung
plauorm also provldes rlch soclal medla
data, including peer-to-peer shares.
1hlnalre's plauorm ls unlquely posluoned
Lo enhance Lradluonal reLall markeung
campaigns with a mobile component
LhaL esLabllshes ongolng communlcauons
between the brand and shoppers,
commented Mark Goodstadt, CEO, Thinaire.
Its wonderful to see the technology weve
pioneered being used in a way that is so
accesslble Lhrough SmarLSource wlLh nlC
powered by Thinaire.
ln markeL Lesung wlLh kra naLural Cheese,
Nilla Wafers and Philadelphia Indulgence
last fall produced highly favorable results.
- Consumer engagement at shelf increased
from 5-10 seconds to 48 seconds.
- 36% of all consumers who interacted with
Lhe nlC-enhanced Shelalk acLed, wheLher
savlng a reclpe, downloadlng Lhe kra app,
or sharing the brand socially.
- Compared to QR Codes, the overall
engagemenL level wlLh nlC was 12 umes
higher.
The consumers who engaged with the
program, viewed it as a totally new
experlence and were hlghly saused
wlLh Lhe slmpllclLy and quallLy of Lhe nlC
lnLeracuon ln Lhelr grocery sLore and
referenced wanung Lo be engaged ln Lhe
experience again.3
262
263
lnlual resulLs from our plloL are very
posluve and seL Lhe sLage for our
2013 brand eorLs ln moblle," Ldward
kaczmarek, ulrecLor of lnnovauon
& Emerging Technology, Mondelez
lnLernauonal.
noL only does SmarLSource wlLh nlC
bridge the print to digital gap thats been
puzzling many brands, it does it in a way
LhaL consumers have been very recepuve
Lo," sald Aversano. lmaglne a promouon
that consumers want to engage with again
and again. Were very excited to be able to
oer exacLly LhaL Lo our cllenLs."
1 Source: ABI, May, 2013 2 Source: Informa
1elecoms + Medla 3 Source: 1he plloL LesL
was conducLed ln ve ma[or supermarkeL
chaln sLores ln Lhe San lranclsco 8ay Area
over a four-week period in August 2012.
AbouL news Amerlca Markeung(8) news
Amerlca Markeung ls Lhe premler markeung
partner of some of the worlds most well-
known brands. lrom our lconlc Sunday
coupon insert, SmartSource Magazine, to
our pioneering coupon app, SmartSource
xpress, news Amerlca Markeung's
SmarLSource(8) branded adveruslng and
promouonal programs are an lnLegral parL
of Amerlca's shopplng rouune. We reach
millions of consumers each day through
our neLwork of 1,700+ publlcauons1,
52,500 retail stores2, 300 partner sites
including our own SmartSource.com3 as
well as through our popular coupon app
SmarLSource xpress(8) for lhone(8) and
iPad(R). Since 1988, we have delivered
adveruslng and promouons LhaL are proven
to help brands succeed.
264
265

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