CERTIFICATE

This is to certify that the project work done on COMPARITIVE ANALYSIS OF STOCK BROKING COMPANIES Submitted to Apeejay School of Management, Dwarka by SAMEEKSHA SHOKEEN in partial fulfillment of the requirement for the award of ! Diploma in "nternational #usiness, is to the best of my knowledge a bona fidework carried out by him$her under my super%ision and guidance& This work has not been submitted anywhere else for any other degree$diploma& The original work was carried out during April '()* to june '()* in SHAREKHAN LTD.

Date+ Seal$Stamp of the ,rgani-ation Signature .ame of /orporate Mentor

CERTIFICATE

This is to certify that " (IB/05/08) ha%e carried out my Summer internship in LTD in the area J& "t is also certified that the work done by me is original with due references of sources, and has not been submitted elsewhere for the award of any diploma or degree&

000000000000000000000 Signature .ame of the Student

Date +

0000000000000000000000000 /ountersigned by 1aculty Mentor

EXECUTIVE SUMMARY

"ndian securities markets ha%e undergone many changes during the last decade& 23ponential growth in trading %olumes is pushing e3isting trading systems and processes to capacity and increasing settlement risk& 4ith "ndian market mo%ing to a T5' rolling settlement cycles in line with global markets, S2#" is continuing its efforts to increase the efficiency and transparency in "ndian markets& "ndeed it has been S2#" endea%or to make the "ndian markets, one of the most competiti%e and efficient markets of the world&

"ncome, Sa%ings mobili-ation and promotion of in%estment are functions of the stock and capital markets which are a part of the organi-ed financial system in "ndia&

This roject title 6/,M A7AT"82 ST9D: ,1 #7,;27A!2 /,M A."2S is an attempt to understand the stock market and role played by "ndian retail #rokerage 1irms in stock market& The objecti%e of brokerage firms is to help the in%estor to minimi-e the risk in%ol%ed in in%estment and ma3imi-e the return& Some of the main characteristics of the brokerage industry include growth in e<broking= growing deri%ati%es market, decline in brokerage fees etc& An endea%or was also made to understand the role played by S>A72;>A. compared to its competitors in "ndian retail brokerage market&

The role played by "ndian retail brokerage industry is of immense significance, taking into account the health of the capital markets and the intensity of competition among the brokerage companies."n most industriali-ed countries, a substantial part of financial wealth is not managed directly by sa%ers, but through a financial intermediary, which implies the e3istence of an agency contract between the in%estor ?the principal@ and a broker or portfolio manager ?the agent@& Therefore, delegated brokerage management is arguably one of the most important agency relationships inter%ening in the economy, with a possible impact on financial market and economic de%elopments at a macro le%el& "n most of the metros, people like to put their money in stock options instead of dumping it in the bank<lockers& .ow, this trend pick pace in small but fast de%eloping cities like .oida, !urgaon, !ha-iabad etc& My research is based on the residents of Delhi and its nearby areas& As the per<capita<income of the city is on the higher side, so it is quite ob%ious that they want to in%est their money in profitable %entures& ,n the other hand, a number of brokerage houses make sure the hassle free in%estment in stocks& Asset management firms allow in%estors to estimate both the e3pected risks and returns, as measured statistically&

HISTORY OF STOCK EXCHANGE IN INDIA

The emergence of stock market can be traced back to )A*(& "n #ombay, business passed in the shares of banks like the commercial bank, the chartered mercantile bank, the chartered bank, the oriental bank and the old bank of #ombay and shares of cotton presses& "n /alcutta, 2nglishman reported the quotations of BC, DC, and EC loans of 2ast "ndia /ompany as well as the shares of the bank of #engal in )A*E& This list was further broadened in )A*F when the /alcutta newspaper printed the quotations of banks like union bank and Agra bank& "t also quoted the prices of business %entures like the #engal bonded warehouse, the Docking /ompany and the storm tug company&

The entrance fee for new member was 7e&) and there were *)A members on the list, when the e3change was constituted& The numbers of members increased to *** in )AFE, *E' in )F)Eand BGA in )F'( and the entrance fee was raised to 7s&D in )AGG, 7s&)((( in )AFE, 7s&'D(( in )F)E and 7s& BA,((( in )F'(& At present there are '* recogni-ed stock e3changes with about E((( stock brokers& ,rgani-ation structure of stock e3change %aries&

)B stock e3changes are organi-ed as public limited companies, E as companies limited by guarantee and * are non<profit %oluntary organi-ation& ,f the total of '*, only F stock e3changes ha%e been permanent recognition& ,thers ha%e to seek recognition on annual basis&

These e3change do not work of its own, rather, these are run by some persons and with the help of some persons and institution& All these are down as functionaries on stock e3change& These are H H H H Stockbrokers sub<broker market makers ortfolio consultants etc&

.) S!"#$%&"$'&( ) Stock brokers are the members of stock e3changes& These are the persons who buy, sell or deal in securities& A certificate of registration from S2#" is mandatory to act as a broker& S2#" can impose certain conditions while granting the certificate of registrations& "t is obligatory for the person to abide by the rules, regulations and the buy<law& Stock brokers are commission broker, floor broker, arbitrageur etc&

*.) S+%)%&"$'& ) A sub<broker acts as agent of stock broker& >e is not a member of a stock e3change& >e assists the in%estors in buying, selling or dealing in securities through stockbroker& The broker and sub<broker should enter into an agreement in which obligations of both should be specified& Sub<broker must be registered S2#" for a dealing in securities& 1or getting registered with S2#", he must fulfill certain rules and regulation&

,.) M-&$'! M-$'&( ) Market maker is a designated specialist in the specified securities& They make both bid and offer at the same time& A market maker has to abide by bye<laws, rules regulations of the concerned stock e3change& >e is e3empt from the margin requirements& As per the listing requirements, a company where the paid<up capital is 7s& * crore but not more than 7s& D crore and ha%ing a commercial operation for less than ' years should appoint a market maker at the time of issue of securities&

..) P"&!/"01" #"2(+0!-2!( ) A combination of securities such as stocks, bonds and money market instruments is collecti%ely called as portfolio& 4hereas the portfolio consultants are the persons, firms or companies who ad%ise, direct or undertake the management or administration of securities or funds on behalf of their clients&

artial fulfillment for degree of M&#&A& programmed, we recei%ed the opportunity from Sharekhan Itd& for our summer training project report& "t is basically a stock brokering company which deals in security and deri%ati%e market, /ommodity market, mutual funds and "nsurance etc& The "ndian Stock Market in "ndia comprises of two stock e3changes+ H H #ombay Stock 23change ?#S2@ .ational Stock 23change ?.S2@

BSE
The #ombay Stock 23change ?#S2@ was established in )AGD&The #S2 "ndia Stock 23change ser%es as the most important for companies to raise money& The chief function of the Stock Market of "ndia is to help raise money as capital for the growth and e3pansion of %arious pri%ate and public sector enterprises& #esides, the Stock Market of "ndia pro%ides able assistance to the indi%idual in%estors through daily updates on current position of the stocks of the respecti%e companies that are enlisted in the Stock "nde3 in which the mo%ement of prices in a section of the market are captured in price indices& The popular acronym for Stock "nde3 is Sensiti%e inde3 or sense3& Moreo%er, the liquidity pro%ided by the e3change enables the in%estors to sell securities owned by them easily and quickly& >ence a person, who is subjected to sudden dearth of funds, can immediately sell his shares for cash in "ndia Stock Market& The #S2 Sense3, also known as #S2 *(J is a widely used market inde3 not only in "ndia but across Asia& "n terms of %olume of transactions, it is ranked among the top fi%e stock e3changes in the world&

NSE

The .ational Stock 23change of "ndia Itd& ?.S2@, set up in the year )FF*, is today the largest stock e3change in "ndia and a preferred e3change for trading in equity, debt and deri%ati%es instruments by in%estors& .S2 has set up a sophisticated electronic trading, clearing and settlement platform and its infrastructure ser%es as a role model for the securities industry& The standards set by .S2 in terms of market practices= products and technology ha%e become industry benchmarks and are being replicated by many other market participants& .S2 pro%ides a screen<based automated trading system with a high degree of transparency and equal access to in%estors irrespecti%e of geographical location& The high le%el of information dissemination through the on<line system has helped in integrating retail in%estors across the nation&

The e3change has a network in more than *D( cities and its trading members are connected to the

central ser%ers of the e3change in Mumbai through a sophisticated telecommunication network comprising of o%er 'D(( 8SATs& .S2 has around AD( trading members and pro%ides trading in equity shares and debt securities& #esides this, .S2 pro%ides trading in %arious deri%ati%e products such as inde3 futures, inde3 options, stock futures, stock options and interest rate futures& "n addition to these organi-ations there are other organi-ations highlighting on the share trading in the "ndian Stock Market are+ H H H Securities and 23change #oard of "ndia ?S2#"@ .SDI /DSI

The .ifty and the Sense3 are the indicators which are the parameters denoting the prices of the stocks of the major companies of the .S2 and the #S2 respecti%ely&

S!"#$ E3#4-25'
The Securities /ontract ?7egulation@ Act, )FDE KS/7AL defines 6Stock 23change as anybody of indi%iduals, whether incorporated or not, constituted for the purpose of assisting, regulating or controlling the business of buying, selling or dealing in securities& Stock e3change could be a regional stock e3change whose area of operation$jurisdiction is specified at the time of its recognition or national e3changes, which are permitted to ha%e nationwide trading since inception& .S2 was incorporated as a national stock e3change&

E6+1!7/S4-&'
Total equity capital of a company is di%ided into equal units of small denominations, each called a share& The holders of such shares are members of the company and ha%e %oting rights&

D'%! I2(!&+8'2!
Debt instrument represents a contract whereby one party lends money to another on pre< determined terms with regards to rate and periodicity of interest, repayment of principal amount by the borrower to the lender& "n the "ndian securities markets, the term 6bond is used for debt instruments issued by the /entral and State go%ernments and public sector organi-ations and the term 6debenture is used for instruments issued by pri%ate corporate sector&

D'&19-!19'

Deri%ati%e is a product whose %alue is deri%ed from the %alue of one or more basic %ariables, called underlying& The underlying asset can be equity, inde3, foreign e3change ?fore3@, commodity or any other asset& Deri%ati%e products initially emerged as hedging de%ices against fluctuations in commodity prices and commodity<linked deri%ati%es remained the sole form of such products for almost three hundred years& The financial deri%ati%es came into spotlight in post<)FG( period due to growing instability in the financial markets&

M+!+-0 F+2:
A Mutual 1und is a body corporate registered with S2#" ?Securities 23change #oard of "ndia@ that pools money from indi%iduals$corporate in%estors and in%ests the same in a %ariety of different financial instruments or securities such as equity shares, !o%ernment securities, #onds, debentures etc& Mutual funds can thus be considered as financial intermediaries in the in%estment business that collect funds from the public and in%est on behalf of the in%estors& Mutual funds issue units to the in%estors& The appreciation of the portfolio or securities in which the mutual fund has in%ested the money leads to an appreciation in the %alue of the units held by in%estors& The in%estment objecti%es outlined by a Mutual 1und in its prospectus are binding on the Mutual 1und scheme& The in%estment objecti%es specify the class of securities a Mutual 1und can in%est in& Mutual 1unds in%est in %arious asset classes like equity, bonds, debentures, commercial paper and go%ernment securities& The schemes offered by mutual funds %ary from fund to fund& Some are pure equity schemes= others are a mi3 of equity and bonds& "n%estors are also gi%en the option of getting di%idends, which are declared periodically by the mutual fund, or to participate only in the capital appreciation of the scheme&

I2:'3
An "nde3 shows how a specified portfolio of share prices is mo%ing in order to gi%e an indication of market trends& "t is a basket of securities and the a%erage price mo%ement of the basket of securities indicates the inde3 mo%ement, whether upwards or downwards&

D';"(1!"&7
A depository is like a bank wherein the deposits are securities ?%i-& shares, debentures, bonds, go%ernment securities, units etc&@ in electronic form&

D'8-!'&1-01<-!1"2
Demateriali-ation is the process by which physical certificates of an in%estor are con%erted to an equi%alent number of securities in electronic form and credited to the in%estor s account with his Depository articipant ?D @

S'#+&1!1'(

The definition of 6Securities as per the Securities /ontracts 7egulation Act ?S/7A@, )FDE, includes instruments such as shares, bonds, scrips, stocks or other marketable securities of similar nature in or of any incorporate company or body corporate, go%ernment securities, deri%ati%es of securities, units of collecti%e in%estment scheme, interest and rights in securities, security receipt or any other instruments so declared by the /entral !o%ernment& Securities one can in%est inM H Shares H H H !o%ernment Securities Deri%ati%e products 9nits of Mutual 1unds etc&

C4-;!'& T4' A&'- "/ I2!'&2(41; -2: L'-&2125 O%='#!19'(

NE> CONCEPT? IDEAS AND APPROACHES LEARNED DURING THE

PROGRAM
My Summer "nternship rogram was a total learning e3perience for me& 9sually in "nternship rograms, interns are told about a job and they ha%e to meet targets and pro%e themsel%es& "n Sharekhan, we had to sell financial product like Demat account but more than that we were taught all new concepts about share market& 4hen we used to trade e%ery day, we applied new approaches to gain rather than losing money& 2ach approach was different from another as market fluctuations were not in our hand& 2%ery time we had to think of some new concepts and ideas to reco%er the loss or to gain money& During the online trading, we applied all our theoretical knowledge that was gi%en to us by our /orporate Mentor&

INTERNSHIP? LEADERSHIP? TEAMBUILDING? PROJECT MANAGEMENT? TIME MANAGEMENT EXPERIENCED AC@UIRED

" learned a lot in my Summer "nternship& " was the head person in my batch& " had taken the initiati%e to lead the team& "n Sharekhan, " polished my leadership skills as " was the sole mediator between the corporate mentor and my batch mates& My worked on my communication skills as " had to deal with many customers to sell the financial products or get the questionnaire filled& " ha%e always been confident in dealing and communicating with people but most importantly " learned to con%ince people& There were multiple batches of different institutes running in the organi-ation& ASM students were mi3ed with three other institutes+ 1ore School of Management, Naypee "nstitute of "nformation Technology and Delhi School of rofessional Studies and 7esearch& >ere " learned how to work in a team collecti%ely& " could brush up with my team working skills& " was %ery punctual in my organi-ation& 4hen we started trading in currency, market opens from F+(( AM to D+(( M& " had to report before Fpm got and " used to lea%e after D pm after the market closed& Iater when we traded in 2quity ?,ptions@, the market opened at F+)D AM and closed at *+*( M& At that time " used to report at Fam and used to sit till Dpm e%en though the market closed at *+*(pm& " used to discuss more about the stock market and used to get more insights about the topic of my project& #eing punctual made me tone up my time management skills&

,%erall it was a pleasure of getting trained in such a well established organi-ation, and in such a humble, healthy and supporti%e organi-ation culture& "t was a great learning e3perience& 4e got the theoretical as well as practical knowledge, each and e%erything was taught in detail and was e3plained %ery clearly& "t was a great learning cur%e for me&

LITERATURE REVIE>

A##"&:125 !" SEBI? rofessional 7ating of market intermediaries, as a concept, is a matter of debate and discussions& The need for rating is felt not only from the point of %iew of greater disclosure requirements for in%estors interests, considering the important role such intermediaries play, being an interface between in%estors and e3changes but also from the point of %iew of measuring the adequacy of systems and controls to meet internal as well as e3ternal compliance requirements& So that need for "ntermediaries 7ating ser%ices ?#rokers@, "n %iew of the de%elopments that are taking place in the capital markets, the need to constantly upgrade and impro%e systems and procedures in operation as well as skill sets has gained considerable importance& #esides compliance with regulatory requirements both in letter and spirit has assumed significance so as to mitigate risk and ensure adequate protection of in%estors interest& And 7ating objecti%es $ benefits are rated entity would be in a position to brand its image and capitali-e the same for generating more business& "n a nutshell, the product may accrue significant benefits to all stakeholders including the in%estors, stock brokers themsel%es, the regulator and others who will benefit from the transparency and the consequential focus on efficiency&

According to S2#" and "ntermediaries 7egulation and Super%ision Department, different factors are consider for rating process ,rgani-ation structure, olicy on "n%estors interest, 7isk Management olicy and System, ,rgani-ation process and procedures, Management policy on compliance, 1inancials, >istory$#ackground, 1irms positioning& I29'(!"&( :"2A! M-$' M"2'7 12 !4' S!"#$ M-&$'!. O2' &'-("2 !4' 12(!1!+!1"2( 8-$' (" 8+#4 8"2'7 1( !4-! !4'7 -&' !&-:125. T4'7 8-$' 8"2'7 '9'&7 !18' 7"+ %+7 "& ('00. T4'7 8-$' 8"2'7 B4'!4'& 7"+ B12 "& 0"('. T4-! 8'-2( !4-! B4'2 7"+A&' 129'(!125? 7"+A&' %-(1#-007 =+(! (1!!125 !4'&'. Y"+A&' 2"! 5"125 -27B4'&'. Y"+A&' 2"! 8-$125 8"2'7 -( -2 129'(!"&.

T&-:125 !4' T&'2:C T4' O207 >-7 !" M-$' M"2'7 12 !4' M-&$'! "f you dont know this already, Trend TradingJ means trading trends based on human emotions& .ot lagging indicators& .ot comple3 statistical analysis and not h&D& le%el mathematical equations& 4ith trend trading, you look for market mo%ement& That could mean stocks that are going to mo%e up or down during the course of a day ?intraday@& :oull play the gaps up and down, often se%eral days a week& The Trend tradingJ means being aware and taking ad%antage of trends like the run<ups that happen around earning sessions& These are trends that ha%e worked time and time again in the market& They consistently yield results&

CHAPTER)* PROFILE OF THE COMPANY

COMPANY BACKGROUND
Sharekhan is one of the leading retail brokerage of /iti 8enture which is running successfully since )F'' in the country& 2arlier it was the retail broking arm of the Mumbai<based SS;" !roup, which has o%er eight decades of e3perience in the stock broking business& Sharekhan offers its customers a wide range of equity related ser%ices including trade e3ecution on #S2, .S2, Deri%ati%es, depository ser%ices, online trading, in%estment ad%ice etc& 2arlier with a legacy of more than A( years in the stock markets, the SS;" group %entured into institutional broking and corporate finance )A years ago& SS;" is one of the leading players in institutional broking and corporate finance acti%ities& SS;" holds a si-eable portion of the market in each of these segments& SS;"s institutional broking arm accounts for GC of the market for 1oreign "nstitutional portfolio in%estment and DC of all Domestic "nstitutional portfolio in%estment in the country& "t has E( institutional clients spread o%er "ndia, 1ar 2ast, 9; and 9S&

1oreign "nstitutional "n%estors generate about EDC of the organi-ation s re%enue, with a daily turno%er of o%er 9SO ' million& The content<rich and research oriented portal has stood out among its contemporaries because of its steadfast dedication to offering customers best<of<breed technology and superior market information& The objecti%e has been to let customers make informed decisions and to simplify the process of in%esting in stocks&

>ORK STRUCTURE OF SHAREKHAN

Sharekhan has always belie%ed in in%esting in technology to build its business& The company has used some of the best<known names in the "T industry, like Sun Microsystems, ,racle, Microsoft, /ambridge Technologies, .e3geni3, 8ignette, 8erisign 1inancial Technologies "ndia Itd, Spider Software %t Itd& to build its trading engine and content& The /iti 8enture holds a majority stake in the company& >S#/, "ntel P /arlyle are the other in%estors& ,n April )G, '((' Sharekhan launched Speed Trade and Trade Tiger, are net<based e3ecutable application that emulates the broker terminals along with host of other information rele%ant to the Day Traders& This was for the first time that a net<based trading station of this caliber was offered to the traders& "n the last si3 months SpeedTrade has become a de facto standard for the Day Trading community o%er the net& S4-&'$4-2A( 5&"+2: 2'!B"&$ 12#0+:'( "9'& 50* #'2!&'( 12 550 #1!1'( 12 I2:1- B41#4 ;&"91:' - 4"(! "/ !&-:125 &'0-!': ('&91#'(. The firms online trading and in%estment site < BBB.(4-&'$4-2.#"8 < was launched on 1eb A, '(((& The site gi%es access to superior content and transaction facility to retail customers across the country& ;nown for its jargon<free, in%estor friendly language and high quality research, the site has a registered base of o%er * Iacs customers& The number of trading members currently stands at o%er G Iacs& 4hile online trading currently accounts for just o%er D per cent of the daily trading in stocks in "ndia, Sharekhan alone accounts for 'G per cent of the %olumes traded online& The /orporate 1inance section has a list of %ery prestigious clients and has many 6firsts to its credit, in terms of the si-e of deal, sector tapped etc& The group has placed o%er 9SO D billion in pri%ate equity deals& Some of the clients include # I /ellular >olding, !ujarat ipa%a%, 2ssar, >utchison, lanetasia, and Shoppers Stop& 1inally, Sharekhan shifted hands and /iti %enture get holds on it&

REASONS TO CHOOSE SHAREKHAN LIMITED

E3;'&1'2#'
SS;" has more than eight decades of trust and credibility in the "ndian stock market& "n the Asia Money brokerQs poll held recently, SS;" won the Q"ndiaQs best broking house for '((BQ award& 2%er since it launched Sharekhan as its retail broking di%ision in 1ebruary '(((, it has been pro%iding institutional<le%el research and broking ser%ices to indi%idual in%estors&

T'#42"0"57

4ith their online trading account one can buy and sell shares in an instant from any / with an internet connection& /ustomers get access to the powerful online trading tools that will help them to take complete control o%er their in%estment in shares&

A##'((1%101!7

Sharekhan pro%ides AD8"/2, 2D9/AT",., T,,IS A.D 2R2/9T",. ser%ices for in%estors& These ser%ices are accessible through many centers across the country ?,%er ED( locations in )D( cities@, o%er the "nternet ?through the website www&sharekhan&com@ as well as o%er the 8oice Tool&

K2"B0':5'
"n a business where the right information at the right time can translate into direct profits, in%estors get access to a wide range of information on the content<rich portal, www&sharekhan&com& "n%estors will also get a useful set of knowledge<based tools that will empower them to take informed decisions&

C"29'21'2#'
,ne can call Sharekhans Dial<.<Trade number to get in%estment ad%ice and e3ecute his$her transactions& They ha%e a dedicated call<center to pro%ide this ser%ice %ia a Toll 1ree .umber )A((<''<GD(( P *FG(GD(( from anywhere in "ndia&

C+(!"8'& S'&91#'
"ts customer ser%ice team assist their customer for any help that they need relating to transactions, billing, demat and other queries& Their customer ser%ice can be contacted %ia a toll< free number, email or li%e chat on www&sharekhan&com&

I29'(!8'2! A:91#'
Sharekhan has dedicated research teams of more than *( people for fundamental and technical research& Their analysts constantly track the pulse of the market and pro%ide timely in%estment ad%ice to customer in the form of daily research emails, online chat, printed reports etc&

B'2'/1!(
H H H H H H H H H H H H H 1ree Depository A$c "nstant /ash Tranfer Multiple #ank ,ption& Secure ,rder by 8oice Tool Dial<n<Trade& Automated ortfolio to keep track of the %alue of your actual purchases& 'B3G 8oice Tool acess to your trading account& ersonalised rice and Account Alerts deli%ered instantly to your Mobile hone P 2<mail address& Ii%e /hat facility with 7elationship Manager on :ahoo Messenger Special ersonal "nbo3 for order and trade confirmations& ,n<line /ustomer Ser%ice %ia 4eb /hat& 2njoy Automated ortfolio& #uy or sell e%en single share Anytime ,rdering&

SHAREKHAN OFFERS THE FOLLO>ING

CLASSIC ACCOUNT
This is a 9ser 1riendly roduct which allows the client to trade through website www&sharekhan&com and is suitable for the retail in%estors who is risk<a%erse and hence prefers to in%est in stocks or who do not trade too frequently&

F'-!+&'(
H H H H H H H H H H ,nline trading account for in%esting in 2quity and Deri%ati%es %ia www&sharekhan&com Ii%e Terminal and Single terminal for .S2 /ash, .S2 1P, P #S2& "ntegration of ,n<line trading, Sa%ing #ank and Demat Account& "nstant cash transfer facility against purchase P sale of shares& /ompetiti%e transaction charges& "nstant order and trade confirmation by 2<mail& Streaming Suotes ?/ash P Deri%ati%es@& ersonali-ed market watch& Single screen interface for /ash and deri%ati%es and more& ro%ision to enter price trigger and %iew the same online in market watch&

SPEEDTRADE
S 22DT7AD2 is an internet<based software application that enables you to buy and sell in an instant&"t is ideal for acti%e traders and jobbers who transact frequently during day s session to capitali-e on intra<day price mo%ement&

F'-!+&'(
H H H H H H H H H H "nstant order 23ecution and /onfirmation& Single screen trading terminal for .S2 /ash, .S2 1P, P #S2& Technical Studies& Multiple /harting& 7eal<time streaming quotes, tic<by<tic charts& Market summary ?/ost traded scrip, highest clue etc&@ >ot keys similar to brokers terminal& Alerts and reminders& #ack<up facility to place trades on Direct hone lines& Ii%e market debts&

DIAL)N)TRADE
Along with enabling access for trade online, the /IASS"/ and S 22DT7AD2 A//,9.T also gi%es Dial<n<trade ser%ices& 4ith this ser%ice, one can dial sharekhan s dedicated phone lines )< A((<''<GD((, *FG(<GD((&#eside this, 7elationship Managers are always a%ailable on ,ffice hone and Mobile to resol%e customer queries&

PREPAID ACCOUNT
/ustomers pay Ad%ance #rokerage on trading Account and enjoy uninterrupted trading in their Account& #eside this, great discount are also a%ailable ?up to D(C@ on brokerage& repaid /lassic Account + < 7s& )((($<

C4-&5' S!&+#!+&'
1ee Structure for !eneral "ndi%iduals+ <

/harge Account ,pening Monthly /ommitment #rokerage U Ta3es as per go%t&

/lassic Account 7s& )((( 7s& ."I "ntra<day T (&)( C Deli%ery < (&D( C

Speed Trade Account 7s& GD( 7s& ."I "ntra<day < (&(DC Deli%ery < (&D(C

D';"(1!"&7 C4-&5'(
Account ,pening /harges Annual Maintenance /harges 7s& ."I 7s& ."I first year& 7s& B(($V p&a& from second calendar year onward

EXPOSURE+ B T, E&G T"M2S ?,. MA7!". M,.2:@

P&"8"!'&(
Sharekhan Itd ?1ormally SS;" "n%estors Ser%ices %t& Itd&@ was promoted by M&. S4&1;-0 S M"&$4-&1- -2: M&. S4&'7-( S M"&$41-& "t is currently "ndias largest broking house& "t is a member of the stock e3change, Mumbai& "t is a depository participant of the .SDI and /DSI&

V1(1"2 Sharekhan practices customer centric approach to be the leading broking firm& The company %ision is + H To be the top most company for pro%iding in%estment ad%isory and financial planning ser%ice in "ndia& H To be a leading in%estment intermediary for transaction through both onlineand offline medium& H 2nhance transaction handling capability&
H

De%elop human capital technology enable products, ser%ices, and internalprocesses with a %iew or focus on operating efficiency and economy of scale&

M1((1"2
)@ 7esearch backed ad%ice, which is easy to understand, retail specific anddiscipline&

Total equity solution for the entire in%estment process&

'@ To identify and support initiati%es, with are designed to impro%e the capacity

of the poorest of the poor to participate in the large economy&

*@ These initiati%e must be cost effecti%e, capable of large scale replication

andshould ha%e the potential for both near and long term impact& theeffecti%eness of %arious social initiati%e

B@ To le%erage technology in order to o%ercome constraints and enhance

ORGANISATION STRUCTURE

PRODUCTS AND SERVICES OF SHAREKHAN LIMITED

The different types of products and ser%ices offered by Sharekhan Itd& are as follows+ 2quity and deri%ati%es trading Depository ser%ices ,nline ser%ices /ommodities trading

Dial<n<trade ortfolio management Share shops 1undamental research Technical research

M-&$'!125 S!&-!'51'(
The marketing strategy is mainly focused on reaching to e%ery segment of people& H S'58'2!-!1"2 Sharekhan has segmented the whole market in to three types of clients which are as follows H H H 7etail in%estors >igh net worth in%estors Day traders ?or@ speculators

Most of the retail in%estors are salaried persons and middle income class people& They enter with initial capital around 7s&D(((<'D(((& >igh net worth in%estors are clients who in%est more than 7s&D lakhs& They are mostly high income group& Day traders are clients who are professional speculators and day traders& H T-&5'!125 As most of clients are middle income people, Sharekhan targets mainly on retail in%estors such as salaried people and middle income people& H P"(1!1"2125 ositioning strategy adopted by Sharekhan is they associated themsel%es with technology& Standardi-ed procedures are the first thing that comes to mind of a client when he thinks of Sharekhan&

L'-: M-2-5'8'2! S7(!'8( "t is IMS which means leads are generated by the customer who want to purchase the product of the company& /ompanies pro%ide facility to the customer on online to fill the registration form through which the companys e3ecuti%es can pro%ide more information to the customer& H D1&'#! M-&$'!125 Sharekhan e3ecuti%es reaches to the doors of the customer by fi3ing appointments with the interested customer, they describe the details of the product& 23ecuti%e gi%e demonstration of the products so that customer can understand better&

A:9'&!1(125 Ad%ertising is the most important tool of increasing awareness of the product and this is the most widely used technique by the company to tell about the new features and new lunch by gi%ing briefing of the product& Sharekhan use banners, distribution of pamphlets, and ad%ertisement in newspapers, maga-ines&

C"8;'!1!"&(
)@ ".D"A ".1,I".2 '@ >D1/ S2/97"T"2S *@ "/"/" D"72/T
B@S>A72;>A. ITD&

INDIA INFOLINE

A%"+! !4' IIFL G&"+;

The "ndia "nfoline ?""1I@ group, comprising the holding company, "ndia "nfoline Itd ?.S2+ ".D"A".1,, #S2+ D*'E*E, #loomberg+ ""1I@ and its subsidiaries, is one of the leading players in the "ndian financial ser%ices space& ""1I offers ad%ice and e3ecution platform for the entire range of financial ser%ices co%ering products ranging from 2quities and deri%ati%es, /ommodities, 4ealth management, Asset management, "nsurance, 1i3ed deposits, Ioans, "n%estment #anking, !o" bonds and other small sa%ings instruments& "t owns and manages the website, www&indiainfoline&com, which is one of "ndias leading online destinations for personal finance, stock markets, economy and business& ""1I has been awarded the 6#est #roker, "ndia by 1inanceAsia and the 6Most impro%ed brokerage, "ndia in the AsiaMoney polls& ""1I was also adjudged as 661astest !rowing 2quity #roking >ouse < Iarge firms by Dun P #radstreet& A forerunner in the field of equity research, ""1Is research is acknowledged by none other than 1orbes as 6#est of the 4eb and 6Wa must read for in%estors in Asia& ""1Is research is a%ailable not just o%er the "nternet but also on international wire ser%ices like #loomberg, Thomson 1irst /all and "nternet Securities where it is amongst one of the most read "ndian brokers& A network of o%er *,((( business locations spread o%er more than D(( cities and towns across "ndia facilitates the smooth acquisition and ser%icing of a large customer base& All our offices are connected with the corporate office in Mumbai with cutting edge networking technology& The group caters to a customer base of about a million customers, o%er a %ariety of mediums %i-& online, o%er the phone and at our branches& ""1I refers to "ndia "nfoline Itd and its group companies& 1or further information please contact+
Ms& .ikita Amlekar /orporate /ommunications "ndia "nfoline Itd M + ?5F)@ F((BE E*(B' 2<mail+ >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".;

Mr& rana% Thakkar Sampark 7 D+ ?5F) ''@ B(B' DDED M + ?5F)@ FA**F'BGGD 2<mail+ >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".;

Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX >: 27I".;

Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".; Xmailto+prana%&thakkarYsampark&comX >: 27I".;

Xmailto+nikita&amlekarYindiainfoline&comX Xmailto+prana%&thakkarYsampark&comX >: 27I".; >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX Xmailto+prana%&thakkarYsampark&comX >: 27I".; >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX Xmailto+prana%&thakkarYsampark&comX >: 27I".; >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX Xmailto+prana%&thakkarYsampark&comX >: 27I".; >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comX Xmailto+prana%&thakkarYsampark&comX >: 27I".; >: 27I".; Xmailto+nikita&amlekarYindiainfoline&comXnikita& Xmailto+prana%&thakkarYsampark&comXpran amlekarYindiainfoline&com a%&thakkarYsampark&com

OUR PRODUCTS D SERVICES

2quities

,nline Trading /ommodities "nsurances

4ealth Management Asset Management Mutual 1unds Ioans Stock SMS Ser%ice .ewsletters

HDFC SECURITIES

COMPANY PROFILE

HDFC B-2$ L181!': is an "ndian financial ser%ices company that was incorporated in August )FFB& >D1/ #ank is the fifth or si3th largest bank in "ndia by assets and the second largest bank by market capitali-ation as of 1ebruary 'B, '()'& The bank was promoted by the >ousing De%elopment 1inance /orporation, a premier housing finance company ?set up in )FGG@ of "ndia& >D1/ #ank has ),FAE branches and o%er D,BG) ATMs, in FFE cities in "ndia, and all branches of the bank are linked on an online real<time basis& As of *( September '((A the bank had
total assets of 7s&)((E&A' billion& 1or the fiscal year '()(<)), the bank has reported net profit of *,F'E&*( crore ? 9SOGA*&* million@, up **&)C from the pre%ious fiscal& Total annual earnings of the bank increased by '(&*GC reaching at 'B,'E*&B crore ? 9SOB&AB billion@ in '()(< ))& >D1/ #ank is one of the #ig 1our banks of "ndia, along with+ State #ank of "ndia, "/"/" #ank and unjab .ational #ank& >D1/ #anks equity shares are listed in "ndia on #ombay Stock 23change and the .ational Stock 23change of "ndia Iimited
KBL K*L

CAPITAL STRUCTURE
As on *)st March, '()' the authori-ed share capital of the #ank is 7s& DD( crore& The paid<up capital as on the said date is 7s& BEF,**,GE,DB( ?'*B,EE,AA,'G( equity shares of 7s& '$< each@& The >D1/ !roup holds '*&)DC of the #ankQs equity and about )G&'F C of the equity is held by the ADS $ !D7 Depositories ?in respect of the bankQs American Depository Shares ?ADS@ and !lobal Depository 7eceipts ?!D7@ "ssues@& *(&EA C of the equity is held by 1oreign "nstitutional "n%estors ?1""s@ and the #ank has B,BG,F'B shareholders& The shares are listed on the #ombay Stock 23change Iimited and The .ational Stock 23change of "ndia Iimited& The #ankQs American Depository Shares ?ADS@ are listed on the .ew :ork Stock 23change ?.:S2@ under the symbol Q>D#Q and the #ankQs !lobal Depository 7eceipts ?!D7s@ are listed on Iu3embourg Stock 23change under "S". .o 9SB(B)D1'(('&

ICICI DIRECT

"/"/" 4eb Trade Iimited ?"4TI@ maintains www&icicidirect&com ?herein after referred to as the X4ebsiteX@ whereas "4TI is an affiliate of "/"/" #ank Iimited and the 4ebsite is owned by "/"/" #ank Iimited& "4TI has launched and established an online trading ser%ice on the 4ebsite& Margin Trading ersonal 1inance "n%esting in Mutual 1unds

PRODUCTS AND SERVICES OF ICICI DIRECT

H H H H /all Trade " ,S Trading on .S2$ #S2 Trade in Deri%ati%es

H"B !" ";'2 -##"+2! B1!4 ICICID1&'#!E

1or ,nline Stock Trading with "/"/", in%estor needs to open * accounts&&&"/"/" #ank Account, "/"/" Direct Trading Account and "/"/" Demat Account ?D Account@& .ote+ "f you already ha%e a bank account or demat account with "/"/", you could link it with new "/"/"Direct trading account& ,pening trading account with "/"/" is easy& :ou could use one of the following options to open account with "/"/"Direct& H 8isit "/"/"Direct&com and fill the X,pen an AccountX form& H /all "/"/" and tell them that you are interested in opening an account with them& "n both the cases "/"/" representati%e contact you in a day or two and tell you about the procedure to open the account& They usually send somebody to your home to collect documents, signature and for demo if required&

A:9-2!-5'( "/ ICICI D1&'#!

H *<in<) account integrates your banking, broking and demat accounts& All accounts are from "/"/" and %ery well integrated& This feature makes "/"/" the most interesting player in online trading facility& There is absolutely no manual interfere require& This is truly online trading en%ironment& 9nlike most of the online trading companies in "ndia which require transferring money to the brokerQs pool or towards deposits, at "/"/" Direct you can manage your own demat and bank accounts through "/"/"direct&com& Money from selling stock is a%ailable in "/"/" bank account as soon as the "/"/" Direct recei%e it& "n%estment online in " ,s, Mutual 1unds, !," #onds, and ostal Sa%ings Schemes all from one website& !eneral "nsurance is also a%ailable from "/"/" Iombard& Trading is a%ailable in both #S2 and .S2&

H H

D1(-:9-2!-5'( "/ ICICI D1&'#!

H H H !etting access to "/"/" Direct&com website during market session can be frustrating& "/"/" Direct brokerage is high and not negotiable& .ot all stocks are a%ailable under Margin lus&

A#41'9'8'2!( "/ S4-&'$4-2

H SS;" has been %oted as the Top Domestic #rokerage >ouse in the research category, twice by 2uro money Sur%ey and four times by Asia money Sur%ey 7ated among the top '( wired companies along with 7eliance, >9Nl, "nfosys, etc by 6#usiness Today, Nanuary '((B edition& H H Awarded 6Top Domestic #rokerage >ouse four times by 2uro money and Asiamoney& ioneers of online trading in "ndia amongst the top * online trading websites from "ndia& Most preferred financial destination amongst online broking customers& 4inners of #est 1inancial 4ebsiteJ award& 8oted by /.#/ Awaa- as the Most referred Stock broker in "ndia in '((D&

H H

F+!+&' P0-2( A2: P&"(;'#!+(

H H D lakh plus retail customers being ser%iced through centrali-ed call centres $web solutions #ranches $ Semi branches ser%icing affluent $ aggressi%e traders through high skill financial ad%isor )((( independent in%estment managers$ franchisee ser%icing )B lakh highly %alued clients

CHAPTER , JOB DESCRIPTION AND FUNCTIONAL PROFILE

" had taken my S" in two departments+ H H 1inance Mareting

OBJECTIVE
The purpose of my summer internship was to understand the corporate interface and en%ironment of the organi-ation& The purpose was to make us understand how to adjust in the corporate en%ironment and to understand the organi-ational culture&

Another purpose was to make students learn about online trading& To make us understand the %alue of in%estment at a young age& The benefits of in%esting in stock market& " was dealing into the finance and marketing department of the organi-ation and the responsibilities " was handling were+ H H H H /ustomer acquisition /ustomer relationship management romote products and ser%ices ,nline trading

CHALLENGE

My biggest challenge was to collect data& As this was the peak summer season, May and Nune, it was difficult for me to go to %arious places and collect data& Another challenge was to acquire customers in order to sell financial products& Many people know about Stock market but again at a %ery superficial le%el& 2%en after gi%ing them all information about the same they were still not that con%inced to in%est or to open a Demat account& " ha%e a long list of achie%ements at Sharekhan& Nust to name a few are+ H H H H H H "mpro%ed /ommunication skills Team work capability Self confidence atience le%el Time management "mmense knowledge of share market

,nline Trading skills

ENVIRONMENT

My Summer "nternship rogram was a total learning e3perience for me& 9sually in "nternship rograms, interns are told about a job and they ha%e to meet targets and pro%e themsel%es& "n Sharekhan, we had to sell financial product like Demat account but more than that we were taught all new concepts about share market&

4hen we used to trade e%ery day, we applied new approaches to gain rather than losing money& 2ach approach was different from another as market fluctuations were not in our hand& 2%ery time we had to think of some new concepts and ideas to reco%er the loss or to gain money& During the online trading, we applied all our theoretical knowledge that was gi%en to us by our /orporate Mentor&

There were Demat Accounts opened for e%ery intern at Sharekhan& "t was not at all a compulsion for any of us to get a Demat opened but by getting our own accounts opened we could relate theoretical knowledge to practical application easily&

"n the second month when our theory classes got o%er, our Demat Accounts were also acti%ated by then& .ow whate%er we had learnt in the classes the earlier month, we had to apply that knowledge in the true practical way& 4e traded initially in /urrency followed by 1uture and ,ptions later on&

The online trading we did was such a great thing " e3perienced& At that point " reali-ed that the knowledge that " ha%e gained in these * months at Sharekhan is unmatchable and incomparable in the true sense&

Many people know what Share Market is all about and how it works but li%e trading we did here oursel%es was what added color to our "nternship rogram& 4e were gi%en constant support by all the staff members of Sharekhan

The en%ironment at Sharekhan was e3tremely friendly& The entire staff treated us as if we are the full time employees there and ha%e been working there for years& 4e learnt all about share trading& 2%en we did online trading oursel%es& Doing trading li%e was a great e3perience that " couldnt ha%e e%er learnt if " had not joined Sharekhan& 4e learnt how market mo%es, which mo%e will lead us to profit and which will lead us to loss& "f we had incurred loss, instead of getting sad and depressed we learnt how to become strong and co%er the loss the ne3t day& ,nline trading taught us the feeling of passion towards our work&

There was hardly any negati%e e3perience that " went through& The only one negati%e thing was that the organi-ations en%ironment was o%er friendly due to which there was a lack of discipline

" think& 2%en though punctuality was there but there was no fi3ed time for lunch or other acti%ities&

CHAPTER). LEARNING EXPERIENCE AND THE INSIGHTS GAINED

D';-&!8'2! -2: B+(12'(( U21! 12 B41#4 S+88'& I2!'&2(41; B-( +2:'&!-$'2
1rom the first day to the last day of my summer internship " had undergone a totally new e3perience& There was always something to learn and grasp from the teachings or from the

situations& My /orporate Mentor Mr& Naipal Singh ?Assistant Manager@ ga%e me so much of knowledge and e3posure to this corporate world& " had taken my S" in two departments+ H H 1inance Marketing

The objecti%es of business unit+< H H H H H To retain its position as a leading broking firm /ustomer satisfaction To Ma3imi-e clients in%estments and profits and minimi-e their losses Suality ser%ices >elping customers at all possible situations

SUPERISION AT SUMMER INTERNSHIP PROCESS

During the entire course of our S" , my /orporate Mentor Mr& Naipal Singh remained as a constant source of support and inspiration for me& " could anytime seek help from him and he showed me the right path always& >e always stood as a side support and made sure that this students ne%er feel alone or helpless in the organi-ation& >e usually went out of his way to help and guide us& Mr& 8ijay Singh, Territory Manager, also super%ised the batch and made sure that right kind of information and teachings were gi%en to students& >e taught us a new way of leading life and fighting competition& >e made sure that after this Summer "nternship rogram all his students come out as trainers and not trainees& 4hen " entered the organi-ations, " was totally blank about the Stock Market& The knowledge that " had was at a %ery superficial le%el&

"n my first month of my training " was asked to come for only '<* hours e%ery day as we used to ha%e classes on Stock Market& Mr& Naipal Singh took these classes and took us through many untouched and unknown areas like 2quity, Deri%ati%es, /ommodity and /urrency etc& There were multiple batches running due to which we had classes for a limited period of time& These classes helped in knowing the basic concepts of Stock Market and Share Trading& 4e acquired knowledge about the products and ser%ices offered by Sharekhan& 4e were told to make a /omparison Sheet wherein we had to compare Sharekhan with its Major /ompetitors on %arious parameters ?/omparison Sheet shown in Anne3ure@& Through this comparison sheet we could easily make out that Sharekhan is undoubtedly amongst the top leading stock broking firms in terms of ser%ices offered, #rokerage and other charges, /ustomer Satisfaction etc& There were Demat Accounts opened for e%ery intern at Sharekhan& "t was not at all a compulsion for any of us to get a Demat opened but by getting our own accounts opened we could relate theoretical knowledge to practical application easily& "n the second month when our theory classes got o%er, our Demat Accounts were also acti%ated by then& .ow whate%er we had learnt in the classes the earlier month, we had to apply that knowledge in the true practical way& 4e traded initially in /urrency followed by 1uture and ,ptions later on& The online trading we did was such a great thing " e3perienced& At that point " reali-ed that the knowledge that " ha%e gained in these * months at Sharekhan is unmatchable and incomparable in the true sense& Many people know what Share Market is all about and how it works but li%e trading we did here oursel%es was what added color to our "nternship rogram& 4e were gi%en constant support by all the staff members of Sharekhan&

PURPOSE OF SIP AND CHALLENGES I FACED DURING THE PROCESS

The purpose of my summer internship was to understand the corporate interface and en%ironment of the organi-ation& The purpose was to make us understand how to adjust in the corporate en%ironment and to understand the organi-ational culture& Another purpose was to make students learn about online trading& To make us understand the %alue of in%estment at a young age& The benefits of in%esting in stock market& " was dealing into the finance and marketing department of the organi-ation and the responsibilities " was handling were+ H H H H /ustomer acquisition /ustomer relationship management romote products and ser%ices ,nline trading

My biggest challenge was to collect data& As this was the peak summer season, May and Nune, it was difficult for me to go to %arious places and collect data& Another challenge was to acquire customers in order to sell financial products& Many people know about Stock market but again at a %ery superficial le%el& 2%en after gi%ing them all information about the same they were still not that con%inced to in%est or to open a Demat account& " ha%e a long list of achie%ements at Sharekhan& Nust to name a few are+ H H H H H H "mpro%ed /ommunication skills Team work capability Self confidence atience le%el Time management "mmense knowledge of share market

,nline Trading skills

COMPARATIVE ANALYSIS

R'(+0!( O2 !4' %-(1( "/ A##"+2! ";'2125 #4-&5'(

S4-&'$4-2 0!: C) "t charges 7s& )((($< as the A//,9.T , 2.".! />A7!2S and requires margin money of 7s )(((( for trading purposes ICICI :1&'#! C) A one<time charge of 7s& GD( at the time of account opening will be charged. :ou may later upgrade your "n%est account to an "/"/" direct&com share trading account when you desire to trade in equity& I2:1- I2/"012' C) There is a nominal charge of 7s& D(( only towards stamp duty, legal and processing fees for opening the account& This includes the registration and account opening charges& #ank and Depository payable separately& articipant ?D @ account opening charges, if applicable, are

R'(+0!( "2 !4' %-(1( "/ #+(!"8'& ;&'/'&'2#'(

)& According to sur%ey G( C peoples are satisfied with Sharekhan Itd because of their 7M s facility and power of Sharekhan Itd software& '& According to sur%ey, Sharekhan Itd open new branches for indi%idually handle to their customer, but in "/"/" direct, "ndiainfoline there is no separate offices for this &So people prefer Sharekhan Itd& After the whole study, we find out the following results+

R'(+0!( O2 T4' B-(1( O/ F-#101!1'(

B-(1( :1//'&'2#' S4-&' !&-:125 C"88":1!7 !&-:125

" /

S4-&'$42 L!:. :es

ICI CI D1&' #! :es

I2:1I2/"012 ' :es

HDFC S'#+&1!1 '( :es

:es

:es

:es

:es

:'8-! ";'2125 &154!(

:es

:es

.o

: e s

GRAPHICAL REPRESENTATION OF SURVEY REPORT

CUSTOMER A>ARENESS TO>ARDS SHARE MARKET

T,TAI T )(( ".T272ST2D ". S>A72 MA7;2T< B( .,T ".T27ST2D ". S>A72 MA7;2T <E(

CUSTOMER HOLDING DEMAT A/C

T,TAI< )((

.,T >A8".! D2MAT A//,9.T<*( >A8".! D2MAT A//,9.T< G( ,ut of )(( people who were interested in share market G( peoples already had demat a$c, and *( doesnt ha%e demat a$c&

CUSTOMER SEGMENTATION

T,TAI <)(( ,.I".2 /9ST,M27S <*( ,11I".2 /9ST,M27S <G( Among the )(( customers who are ha%ing demat account in %arious broking firms the pie chart shows that *(Cof the customers are doing online trading, and G(C of the customers are offline trading in the share market&

CUSTOMER APPROACH TO A BROKING FIRM T,TAI<)(( 72IAT",.S>" MA.A!27 A 7,A/><DE 17"2.DS 72/,MMA.DAT",. <)F T>7,9!> ".27.2T AD827T"S2M2.T< )' 8"A >A.D #"IIS< G 72AD".! AD827T"S2M2.T ". .24S A 27< E

FINANCIAL AND ANALYSIS

COMPARATIVE STUDY >ITH OTHER COMPANIES

)& ".D"A ".1,I".2 '& >D1/ S2/97"T"2S *& "/"/" D"72/T B& S>A72;>A.

A/C ";'2125 #4-&5') ($< N-8' "/ !4' ("/!B-&' +(':) Trader Terminal& S"/!B-&' 12(!-00-!1"2 #4-&5') .il& N". "/ (#&1;!( ;&"91:': %7 !4' ("/!B-&') 9nlimited& M-12!-12-2#' #4-&5') .il& E3;"(+&') A times ?intra day@ * times ?deli%ery@& N-8' "/ !4' %-2$ B1!4 !4' 4'0; "/ B41#4 #+(!"8'& 5'! !4' /-#101!7 "/ 2'! %-2$125) >D1/ #ank, A3is #ank, "/"/" #ank& S'&91#'( ;&"91:':) 2quity," ,,M1, MS,/ommodities,"nsurance,4ealth Management Ser%ices, Mortgages&
DP ('00( #4-&5') )D per instruction 5 ser%ice ta3& B&"$'&-5') (&(DC intraday (&D(C deli%eries& T&-2(-#!1"2 R';"&!) SMS, mail, daily courier,

P&';-1: S#4'8') .ot a%ailable& T7;'( "/ !&-:125 -##"+2!( ;&"91:':) De<Mat a$c, Trading a$c , Margin a$c& N'!B"&$) )*B) branches and A((((( customers& M-&512 8"2'7)Minimum 'DDD$< S'#&'#7) Telephone logger with recorder&

A/C ";'2125 #4-&5'< GFF$< N-8' "/ !4' ("/!B-&' +(':< Sun Na%a& S"/!B-&' 12(!-00-!1"2 #4-&5'< ."I M-12!'2-2#'( #4-&5'< D(($< from ' E3;"(+&'< D times for intraday& N-8' "/ !4' %-2$ B1!4 !4' 4'0; "/ B41#4 #+(!"8'& 5'! !4' /-#101!7 "/ 2'! %-2$125< >D1/, S# ", "/"/", A3is #ank& S'&91#'( ;&"91:':< 2quity, " ,, MS, Deri%ati%es, Mutual 1unds& B&"$'&-5'< Deli%ery<&D(C P "ntraday<&(DC T&-2(-#!1"2 R';"&!< Through mail$courier?1ree of cost@ P&';-1: S#4'8'< not a%ailable& T7;'( "/ !&-:125 -##"+2!( ;&"91:':< De<Mat a$c, Trading a$c, Margin a$c& N'!B"&$< BA( branches in '*( cities& M-&512 8"2'7< D((($< S'#&'#7< password cannot be accessed through internet& >D1/ Secuerities offer the highest le%el of security such as )'A<bit encrypton and SSI?Secured Socket Iayer@ technology&
nd

year&

A/C ";'2125 #4-&5'<D(($< N-8' "/ !4' ("/!B-&' +(':) .ot a%ailable one can access through net& M-12!'2-2#' #4-&5') 7s&BD($< from '
nd

year&

E3;"(+&') D times for margin and 'D times for margin plus& N-8' "/ !4' %-2$ B1!4 !4' 4'0; "/ B41#4 #+(!"8'& 5'! !4' /-#101!7 "/ 2'! %-2$125) "/"/"?pro%iding -ero balance in sa%ing account@ S'&91#'( ;&"91:':< 2quity," ,,/ommodities,"nsurance,Mutual 1unds, !," bonds,Deri%ati%es, ostal Sa%ings& B&"$'&-5') "ntra day<(&)DC Deli%ery< (&ADC T&-2(-#!1"2 R';"&!) Through /ourier?free of cost@ P&';-1: S#4'8') .ot a%ailable& T7;'( "/ !&-:125 -##"+2!( ;&"91:':) De<Mat a$c, Trading a$c , Sa%ing a$c& N'!B"&$) ')'B branches across the countries and )F foreign branches& M-&512 8"2'7) 7s&FGD$< S'#&'#7) assword pro%ided to the customers and it can be changed by the customer only&

A/C ";'2125 #4-&5') )((($< N-8' "/ !4' ("/!B-&' +(':) Trade tiger S"/!B-&' 12(!-00-!1"2 #4-&5') nil

M-12!'2-2#' #4-&5') unlimited E3;"(+&') B times for intraday and deli%ery both& N-8' "/ !4' %-2$ B1!4 !4' 4'0; "/ B41#4 #+(!"8'& 5'! !4' /-#101!7 "/ 2'! %-2$125) AR"S bank, >D1/ bank, 9#", "D#",/ity #ank& S'&91#'( ;&"91:':) 2quity," ,,M1,Deri%ati%es,/ommodities& DP ('00 #4-&5') ."I B&"$'&-5') intraday<(&(DC<&(GC P Deli%ery<&'DC<&B(C T&-2(-#!1"2 R';"&!) Through mail ?1ree of /ost@ P&';-1: S#4'8') yes T7;'( "/ !&-:125 -##"+2!( ;&"91:':) /lassic a$c ?for sudden user@ Spend Trade a$c?for frequent user@ N'!B"&$) ),D(' outlets across DD( cities )B,((,((( customers&
M-&512 8"2'7) 7s&)(((($<

S'#&'#7) Security Socket Iayer?SSI@,a security that the information transmitted between customer and agent , gi%en by 8ersign, uni%ersally accepted world wide web& The security encripton le%el in Sharekhan is )'A bit&

COMPARATIVE ANALYSIS OF CHARGES AND FACILITIES PROVIDED BY DIFFERENT COMPANIES

C"8;-27

A##"+2! O;'2125 GD($< ?non< adjustable @ GFF$<

M-&512 M"2'7

B&"$'&-5' I2!&-) D'019'&7(F) (&(D<(&D( (&(D<(&D(

AMC

D1-0 2 !&-:'( T"00 /&'') .o .o

B&-2#4'(

"ndia infoline >D1/ Securities

'DDD$< D((($<

GD($< D(($< from

E(G .A

' nd yr "/"/" Direct Sharekhan D(($< )((($< FGD$< )(((($< (&(GD< (&(D (&(D< (&)( BD($< B(($< from
'nd

.o 1ree of /o st

')' B )D( '

year

FINANCIAL ANAYLSIS

FINANCIAL ANALYSIS OF INDIA INFOLINE ( *008)0G? *00G) 0 D *0 0) )

Away to analy-e a firm is to look at its financial data more meticulously& 1inancial statements presented by representing each item as a percentage to the total amount of which it is a part, is referred to as a common si-e financial statement& As the magnitude of absolute numbers is remo%ed, it becomes comparati%ely easy to understand&

C"88"2 S1<' P&"/1! D L"(( S!-!'8'2!

The profit P loss account summari-es the re%enue and e3penses of an accounting period& 4e can prepare a /ommon si-e rofit P Ioss account by showing the .et sales as )((C and each of the components of 23penses P income and rofit as a percentage of net sales& 4e obser%ed that the data are the same but it has been reorgani-ed&

IIFL ( INDIA INFOLINE )

""1I is %ery well di%ersifying its business because Di%ersification in total income has increased& Share of income from 2quity brokerage and related incomeJ is decreasing P that of other incomes like 1inancing and in%esting incomeJ and Marketing and distribution incomeJ is increasing& IIFL 4-( %&"+54! 1!( :1&'#! #"(! '(;. E8;0"7'' #"(! :"B2 12 0-(! !4&'' 7'-&( /&"8 , F "/ !"!-0 12#"8' !" *HF "/ !"!-0 12#"8'. !i%en the inflationary trends in current market often companies like ""1I justify a rise in their product prices ?#y blaming it on current market

conditions@& #ut this direct cost P employee cost can also decrease due to a continuous rise in

product or ser%ice prices at a rate which is higher than a rise in its input price& 4e conclude that it was in all probability a result of increase in its price of its ser%ices& The percentage of gross profit is of under importance as it tells the %ariance story between net profit and itself& ,ne can keep record of e3penses incurred before and after arri%ing at gross profit& "t helps in controlling the cost factor and also forms the basis for comparing the e3pected performance with that of actual& IIFL is able to increase its gross profit percentage by 'C by lowering its operating cost& Share of 2mployee cost in Direct e3penses in decreasing wich helps to increase gross profits share&

C"88"2 S1<' B-0-2#' S4''!

A common si-e balance sheet is constructed by Showing each item of asset as a percentage of the total assets, and similarly, each item of liability P owner s equity is shown as a percentage of total liabilitues P owners equity& Share of Shareholders fund as a percentage of total liabilities P owner s equity is decreasing with a high rate& "t is around *D percent of total liabilities as compare to A( percent before two year&

S!&+#!+&' "/ -(('!( -2: L1-%101!1'(

*00G) *0 0 D)&) ( & E BA&* 00.0 ( & * )'&D ) & ) ( & ( )B&E ( & B *008) *00G A(&F )E&B ' & G 00.0

B-0-2#' S4''! Shareholders 1und Minority "nterest Ioan 1unds T"! L1-%101!1 -0 '( !oodwill /onsolidation@ .et #lock /apital<4ork<"n< rogress ? , n

*0 0) *0 *E&( ( & G E*&* 00.0 ( & G A & A ( & A

"n%estments 1 .et Deferred ta3 .et /urrent Assets T"! -0 A(('!(

G & B ( & E A)&G 00.0

)D&* ( & D G(&' 00.0 '((F<'()( )))&D B)&* G(&'

)E&D ( & E EG&F 00.0 '((A<'((F ))G&) BF&' EG&F

Total /urrent Assets Tot /urren al t Iiabilities ro%isions 4orking /apital

'()(<'()) ))D&' P **&D A)&G

The working capital changes of ""1I in Table suggest that Management has taken steps to increase the working capital from '((A onwards& robing further into the Iiability structure of ""1I tells us that it has taken place due to lowering trend in ro%isions ?/urrent Iiabilities@& ""1I almost finished its ro%ision from )( ercent to (&(D percent& "f we talk about the /omposition of Shareholder s fund or its element, 7eser%es P Surplus s share is majorly decreasing& At the end of financial year '((A<'((F its share was around GG percent of total liabilities but currently it is only around *B percent& #ut we can not say that company is not transfering its profit to 7eser%es P Surplus because amount transferred to 7eser%es P surplus is increasing e%ery year under re%iew& That is all because of dramatically increase in Ioan 1unds s share in total liabilities& Total liabilities is increasing due to increase in Ioan funds which is ultimately lowering the share of 7eser%es P surplus and Shareholders fund& Due to rise in Ioan fund, "nterest e3penses has increase which affecting the profitability of company& /urrent Assets is increasing but when we compare it with /urrent liabilities, it is clear that /urrent liabilities has not used to fund current assets& Since /urrent Iiabilities s amount is much higher than current liiabilities& "t shows /urrent assets is being funded by Iong term borrowwing which is not a good decision because it increase the 1inancing cost of coompany P ultimately affects profitability negati%ely&

FINANCIAL ANALYSIS OF HDFC SECURTIES (*008)0G?*00G) 0 D *0 0) )

P&"/1! D L"(( S!-!'8'2!
The profit P loss account summari-es the re%enue and e3penses of an accounting period& 4e can prepare a /ommon si-e rofit P Ioss account by showing the .et sales as )((C and each of the components of 23penses P income and rofit as a percentage of net sales&

C"88"2 S1<' B-0-2#' S4''!

A common si-e balance sheet is constructed by Showing each item of asset as a percentage of the total assets, and similarly, each item of liability P owner s equity is shown as a percentage of total liabilitues P owners equity& Share of Shareholders fund as a percentage of total liabilities P owners equity is decreasing with a high rate& B-0-2#' S4''! *0 0) *00G) *008) *0 *0 0 *00G

/apital Ioans P ad%ances /urrent Iiabilities T"!-0 L1-%101!1'( /ash and balances with 7#" "n%estments 1unds .et /urrent Assets T"!-0 A(('!(

(&)B F&( F(&AE 00.0 E&) AG&* E&E 00.0

(&)D A&D F)&*D 00.0 )( GG )* 00.0

(&)E A&( F)&AB 00.0 F GD )E 00.0

FINANCIAL ANALYSIS OF ICICI DIRECT (*008)*00G?*00G) 0 D *0 0) )

P&"/1! D L"(( S!-!'8'2!

The profit P loss account summari-es the re%enue and e3penses of an accounting period& A /ommon si-e is being prepared rofit P Ioss account by showing the .et sales as )((C and each of the components of 23penses P income and rofit as a percentage of net sales&

ICICI DIRECT
"/"/" is %ery well di%ersifying its business because Di%ersification in total income has increased& Share of income from 2quity brokerage and related incomeJ is decreasing P that of other incomes like 1inancing and in%esting incomeJ and Marketing and distribution incomeJ is increasing& Talking about the Di%idend, although .et profit after ta3 decreased but it gi%es more interim di%idend which indicates that it is not looking for any e3pension plan in near future& "n current scenerio, it is wisefull decision to distribute more because it will help make in%estor s mind to hold the stock of "/"/"& "n current market condition, "n%estors are not gaining much so if we not let them feel good by di%idend, than there may be much %olatility&

B-0-2#' S4''!
A balance sheet is constructed by Showing each item of asset as a percentage of the total assets, and similarly, each item of liability P owners equity is shown as a percentage of total liabilitues P owners equity& Share of Shareholders fund as a percentage of total liabilities P owners equity is at a moderate rate&

S!&+#!+&' "/ -(('!( -2: L1-%101!1'(

*0 0) *0 G(&F 'D B&) 00.0 ,n (&G A&A (&A G&B (&E A)&G 00.0 (&* )'&D )&) )D&* (&D G(&' 00.0 (&( )B&E (&B )E&D (&E EG&F 00.0 *00G) *0 0 ED&D '(&B )B&) 00.0 *008) *00G E(&A 'D&F )*&* 00.0

B-0-2#' S4''! Shareholders 1und Minority "nterest Ioan 1unds T"!-0 L1-%101!1'( !oodwill ? /onsolidation@ .et #lock /apital<4ork<"n< rogress "n%estments 1 .et Deferred ta3 .et /urrent Assets T"!-0 A(('!(

The working capital changes of "/"/" in Table suggest that Management has taken steps to increase the working capital from '((A onwards& robing further into the Iiability structure of "/"/" tells us that it has taken place due to lowering trend in ro%isions ?/urrent Iiabilities@& /urrent Assets is increasing but when we compare it with /urrent liabilities, it is clear that /urrent liabilities has not used to fund current assets& Since /urrent Iiabilities s amount is much higher than current liiabilities& "t shows /urrent assets is being funded by Iong term borrowwing which is not a good decision because it increase the 1inancing cost of coompany P ultimately affects profitability negati%ely&

RESEARCH METHODOLOGY
OBJECTIVE OF STUDY
H The broad objecti%e of the project is to make clients P let them know about the different

ser%ices offered by Sharekhan Itd& H To understand whether the marketing concepts are practically applicable&

To con%ince clients about how Sharekhan out score their ri%als& H To analy-e the marketing strategy followed by the competiti%e companies i&e& Sharekhan P others competitors& To ensure companys as well as self growth&

R'('-&#4 D'/12':

The word XresearchX is used to describe a number of similar and often o%erlapping acti%ities in%ol%ing a search for information& 1or e3ample, each of the following acti%ities in%ol%es search= but the differences are significant and worth e3amining&

"n the broadest sense of the word, the definition of research includes any gathering of data, information and facts for the ad%ancement of knowledge& 7eading a factual book of any sort is a kind of research& Surfing the internet or watching the news is also a type of research&

R'('-&#4 M'!4":"0"57

7esearch Methodology consist of two words research and methodology research refers to a search for knowledge& ,ne can define research as scientific and systematic research for information on specific topic& "n fact research is an art of scientific in%estigation& 7esearch represents a scientific method of e3ploring actual persons and groups, primarily on their e3perience within their social worlds, inclusi%e of social attitudes and %alues, the mode of analysis of these e3perience permits stating proposition in the form&J "n other words we can say that systematic and scientific search for new facts, ideas and information while methodology means theoretical analysis of the methods appropriate to a field of study or to the body of methods and principles particular to a branch of knowledge&

So research methodology can be defined as the system of collecting data for research projects the data may be collected for either& Theoretical or practical research for e3ample management research may be strategically conceptuali-ed along with operational planning methods and change management& "n this part of report the methodology of conducting research used in the problem understudy is e3plained as research methodology&

T7;'( "/ R'('-&#4

H H H

23ploratory 7esearch /onclusi%e 7esearch /ausal 7esearch

D'(#&1;!19' R'('-&#4

D'(#&1;!19' R'('-&#4

"n this report descripti%e research ha%e been used& Descripti%e research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied& Descripti%e research aims at describing certain situation or happening& This type of research approach is %ery rigid as opposed to e3ploratory research& Situation or the happening is described with the help of E4s which stand for 4hat, 4hen, 4hy, 4here, 4ho P the 4ay howM T41( !7;' "/ &'('-&#4 1( -;;&";&1-!' /"& &'('-&#4 ;&"%0'8 B4'&' ;&'91"+( &'('-&#4 4-( -0(" %''2 #"2:+#!': D ("8' ("&! "/ :-!- 1( -0&'-:7 -9-10-%0'.

S1521/1#-2#' "/ D'(#&1;!19' R'('-&#4

H H To describe the characteristics of certain group& To estimate the proportion of people in a specified population who beha%e in a certain way

To make specific predictions e&g& demand of particular product in near future product& H To determine weather certain %ariables are associated e&g& income and usage of product&

T7;'( "/ :-!As we all know data is of ' types namely i&e& primary and secondary &primary data is research specific and is collected originally from the respondent for the first time whereas secondary data is already collected and published by someone else but may be useful in the problem understudy &

P&18-&7 D-!-

rimary data is collected for the first time by the researcher for his$her own research problem by selecting a sample representing his population &"t is not a published data &

A:9-2!-5'( "/ P&18-&7 D-!-

H H H H H

rimary data is is accurate and reliable as they are collected from the original source& They pro%ide detailed information according to the requirement of the users& "t is more reliable and less prone to error& Definitions and meaning of terms used in data are e3plained to make it understandable and the process transparent& Method of collection, its limitations and other aspect are generally highlighted&

D1(-:9-2!-5'( "/ P&18-&7 D-!H H H C"(!< "t is e3pensi%e to collect primary data T18') "t is time consuming method of data collection& T&-12125< "t requires trained personnel to collect the data&

S'#"2:-&7 D-!-

"t is data collected by someone other than the user& /ommon sources of secondary data for social science include censuses, sur%eys, organi-ational records and data collected through qualitati%e methodologies or qualitati%e research& rimary data, by contrast, are collected by the in%estigator conducting the research& Secondary data analysis sa%es time that would otherwise be spent collecting data and, particularly in the case of quantitati%e data, pro%ides larger and higher<quality databases than would be unfeasible for any indi%idual researcher to collect on their own& "n addition to that, analysts of social and economic change consider secondary data essential, since it is impossible to conduct a new sur%ey that can adequately capture past change and$or de%elopments&

A:9-2!-5'( "/ S'#"2:-&7 D-!H H C"(!) "t is more economical than primary data since data is already a%ailable T18' T "t is faster to collect and process as time has already been spent to collect the data I2/"&8-!1"2 I2(154! T "t pro%ide a base on which further information can be collected to update it and finally use it &"t pro%ide %aluable insight and conte3tual familiarity with the subject matter

D1(-:9-2!-5'( "/ S'#"2:-&7 D-!H "t may not be too rele%ant for the problem in hand as it was originally collected for some other conte3t& "t could be outdated and hence of much in a dynamically changing en%ironment& "t is less accurate and reliable as compared to primary data Iocating appropriate source and finally getting access to the data could be time consuming&

H H H

D-!- C"00'#!1"2 M'!4":

As in order to undergo a research we are in need of certain source that might be primary source or secondary source, here we ha%e collected DATA through books, Nournals, websites, newspapers&So, the ('#"2:-&7 ("+&#' of data collection is used to prepare the report&

SAMPLE DESIGN
A sample design is a definite plan for obtaining a sample from a gi%en population& "t refers to the technique or the procedure the researcher would adopt in selecting item for the sampleJ !enerally Sample designs are two types H H 7,#A#"I"T: 72S2A7/> D2S"!. .,. 7,#A#"I"T: 72S2A7/> D2S"!.

SAMPLING UNITS
Sampling unit may be a geographical one, such as state, district, %illage etc& The researcher will ha%e to decide one or more of such units that he has to select for his study&"n my research study Delhi region as a sampling unit&

SIIE OF SAMPLE
This refers to the number of items to be selected from the uni%erse to constitute a sampleJ I2 "+& &'('-&#4 (-8;0' (1<' 1( 00. S+&9'7 M'!4":C ) Sur%ey refers to the method of securing information concerning phenomena under study from all or selected number of respondents of the concerned area& "n a sur%ey the in%estigator e3amines those phenomena which e3ist in the uni%erse independent of his action& 4e used the Scheduling Method&

S#4':+0125C ) "n this method the enumerators along with schedules, go to respondents, put to them the questions from the erforma in the order the questions are listed and recorded the replies in the space meant for the same in the erforma&

CHAPTER)J RECOMMENDATIONS AND CONCLUSION

,n the basis of my research and findings, " concluded that most of the people do in%est their money in one or the other in%estment options a%ailable in market like Stock market, #anks or 7eal 2states etc& but hesitate to in%est in Stock Market due to the fear that their money is not secured in Stock Market and they will e%entually loose it which can be rectified by gi%ing more importance to safety and return attributes because independent in%estors are more concerned about safety and getting benefit for their money&

#esides being aware of Stock Market and also ha%ing money to in%est, in%estors want high return with low risk, which is %ery much pro%ided in Stock Market, but still they are reluctant to in%est in Stock Market again due to the fear of loosing their money&

Another major finding was that most preferred channel of in%esting in Stock Market is through financial ad%isor$#rokerage 1irms and being a part of Sharekhan, " obser%ed that Sharekhan is not paying much attention towards this area& "f Sharekhan will apply proper strategies to reach to the target in%estor in this area they can go way ahead as they alreadyha%e a firm base in the market and ha%e won in%estors trust&

Also, most con%enient and easily reachable channel of information was found to be Ad%ertisements, whereas Share;han is not indulged in any ad%ertising /ampaign, which is

must for any sector to reach to its target whereas its /ompetitors in market like "ndia #ulls or ""1I do ha%e their ad%ertising /ampaigns& So, " strongly feel that Share;han should come out in the market with some creati%e and impactful ad%ertisements& H 4hen it comes to trading, Share;han rules the market with a huge customer data base which they can use as their potential target to in%est in mutual 1unds by moti%ating them and gi%ing them proper information about Stock Market and clearing their doubts in the same&

Stock Market is a prominent in%estment tool for salaried persons and my research report indicates that EDC of in%estors are salaried people, either in ri%ate or in !o%t& sector&

1rom the all abo%e findings, we can deri%e a fact that what go%erns in%estor s mind while in%esting money in Stock Market is his$her ability&

S4-&'$4-2 (4"+0: :'91(' - ;&";'& (!&-!'57 01$' -&&-25125 (!"#$ 8-&$'! -B-&'2'(( ;&"5&-8( -2: !-&5'! 8"&' "2 (-0-&1': ;'";0' !" #"2912#' -2: 8"!19-!' !4'8 !" 129'(! 12 S!"#$ M-&$'! -2: -0(" 129"09' !4'8 12 !&-:125.

BUSINESS EXPERIENCE GAINED (POSTIVE AND NEGATIVE)

The e3perience " gained in my Summer "nternship rogram was unique in e%ery way& " ha%e gained both kinds of business e3periences positi%e as well as negati%e& The en%ironment at Sharekhan was e3tremely friendly& The entire staff treated us as if we are the full time employees there and ha%e been working there for years& 4e learnt all about share trading& 2%en we did online trading oursel%es& Doing trading li%e was a great e3perience that " couldnt ha%e e%er learnt if " had not joined Sharekhan& 4e learnt how market mo%es, which mo%e will lead us to profit and which will lead us to loss& "f we had incurred loss, instead of getting sad and depressed we learnt how to become strong and co%er the loss the ne3t day& ,nline trading taught us the feeling of passion towards our work&

There was hardly any negati%e e3perience that " went through& The only one negati%e thing was that the organi-ations en%ironment was o%er friendly due to which there was a lack of discipline

" think& 2%en though punctuality was there but there was no fi3ed time for lunch or other acti%ities&

CONCLUSION

S>A72;>A. is one such place or organi-ation where a customer is fully satisfied by the %aried range of ser%ices pro%ided by them which includes Demating of Shares, Stock #roking, in%estments in equities, deri%ati%es, commodities, MS, ad%isory ser%ices, Mutual 1unds, " ,s, best research reports& They also pro%ide beneficial schemes e%en to small in%estors and they also ha%e the facility of ,nline Demat Ser%ices& "t is a place which is pro%iding %arious ser%ices all under one roof it is also known to be a Sharekhans Share Shops& The major merits or strengths of Sharekhan, being the co<operati%e attitude of the staff members towards themsel%es as well as towards the clients& They help the customers by pro%iding correct information about the %arious ser%ices and about %arious products a%ailable with them& Thus, we can say that S>A72;>A. is one of the most prestigious financial organi-ations of "ndia as far as+< H H H H H H Ser%ice space Attitude of staff Dissemination of information romptness of query handling rocessing time 8alue added ser%ices are concerned and therefore the satisfaction le%el of its customers is also %ery high&

NE> CONCEPT? IDEAS AND APPROACHES LEARNED DURING THE PROGRAM

My Summer "nternship rogram was a total learning e3perience for me& 9sually in "nternship rograms, interns are told about a job and they ha%e to meet targets and pro%e themsel%es& "n Sharekhan, we had to sell financial product like Demat account but more than that we were taught all new concepts about share market& 4hen we used to trade e%ery day, we applied new approaches to gain rather than losing money& 2ach approach was different from another as market fluctuations were not in our hand& 2%ery time we had to think of some new concepts and ideas to reco%er the loss or to gain money& During the online trading, we applied all our theoretical knowledge that was gi%en to us by our /orporate Mentor&

INTERNSHIP? LEADERSHIP? TEAMBUILDING? PROJECT MANAGEMENT? TIME MANAGEMENT EXPERIENCED AC@UIRED

" learned a lot in my Summer "nternship& " was the head person in my batch& " had taken the initiati%e to lead the team& "n Sharekhan, " polished my leadership skills as " was the sole mediator between the corporate mentor and my batch mates& My worked on my communication skills as " had to deal with many customers to sell the financial products or get the questionnaire filled& " ha%e always been confident in dealing and communicating with people but most importantly " learned to con%ince people& There were multiple batches of different institutes running in the organi-ation& ASM students were mi3ed with three other institutes+ 1ore School of Management, Naypee "nstitute of "nformation Technology and Delhi School of rofessional Studies and 7esearch& >ere " learned how to work in a team collecti%ely& " could brush up with my team working skills& " was %ery punctual in my organi-ation& 4hen we started trading in currency, market opens from F+(( AM to D+(( M& " had to report before Fpm got and " used to lea%e after D pm after the market closed& Iater when we traded in 2quity ?,ptions@, the market opened at F+)D AM and

closed at *+*( M& At that time " used to report at Fam and used to sit till Dpm e%en though the market closed at *+*(pm& " used to discuss more about the stock market and used to get more insights about the topic of my project& #eing punctual made me tone up my time management skills&

,%erall it was a pleasure of getting trained in such a well established organi-ation, and in such a humble, healthy and supporti%e organi-ation culture& "t was a great learning e3perience& 4e got the theoretical as well as practical knowledge, each and e%erything was taught in detail and was e3plained %ery clearly& "t was a great learning cur%e for me&

CHAPTER)8 BIBLIOGRAPHY
B""$(
H H ;othari /&7& , 7esearch Methodology, G 2dition ?'((F@, ublication >ouse, pp Marketing 7esearch
th

M-5-<12'
H 8AI92I".2 ?S>A72;>A. M,.T>I: 72S2A7/> MA!AZ".2@

N'B(;-;'&
H The 2conomic Times

>'%(1!'(
H H H
http+$$www&sharekhan&com$stock<market<researc h

www&indiainfoline&com www&hdfcsecurities&com

www&icicidirect&com H H H H H www&sharekhan&com www&tradersedgeindia&com www&tradingpicks&com www&masteroftrading&com www&google&com

ANNEXURE

@UESTONARIE FOR CUSTOMERAS

Are you aware about the stock marketM M l tick S ) &

?@& b@ .o
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a@ :es S ' >a%e you e%er in%ested in Mutual 1undM & a@ :es

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SB& 4hile in%esting your money, which factor will you preferM

?a@ Iiquidity

?b@ Iow 7isk

?c@ >igh 7eturn

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SD& "n which brokerage firm do you ha%e a demat accountM a@ Sharekhan b@ "ndiabulls c@ 7eligare d@ "ndia "nfoline e@ "/"/" e@ >D1/ #ank f@ ,thers ?specify@000000000000000000 SE& & "f in%ested in Stock Market, you do so because ? l& tick ?@, all applicable@& a& Di%ersification of in%estments b& They ha%e a record of gi%ing good returns year after year& c& Agent Ad%ice SG& 7easons for choosing a brokerage firmM a@ #rokerage 7ate b@ 7esearch and "n%estment Tools c@ ,nline A%ailability < "nterface and 2ase of use d@ Minimum ,pening #alance and Maintenance 1ees e@ Additional erks and Ser%ices SA& Are you satisfied with the broking firm ser%icesM Ser%ice ,nline Satisfied 9nsatisfied

,ffline Transaction Secrecy /ustomer care Sms SF& Specify the reason of satisfaction with the current broking houseM a@ ,perating 23penses c@ Ser%icesS S)(& Do you ha%e any suggestion for the broking firmM WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW& P'&("2-0 D'!-10(C ?a@& .ame+ ?b@& Address+ hone+ ?c@& Age+ b@ #rokerage

@UESTONARIE FOR BROKERAGE FIRM

)@ 4hat is the rate of your brokerageM "ntra day 1uture '@ 4hat is the margin for De<mat A$cM WWWWWWWWWWWWWW deli%er y optio n

*@ Do you ha%e lifetime facilityM a@ b@ :es no

B@ The broking firm is registered withM S2#" "7DA .S2 #S2

D@ 4hat are your productsM 2quity

Mutual funds Demat

!old coins Deri%ati%es /ommodities "nsurance ,thers E@ 4hich is the most popular productM WWWWWWWWWWWWWWWWWWW&

G@ Do you pro%ide both online and offline facilityM a@ b@ c@ online only offline only both

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courier b@ email c@ call )(@ >ow many branches do you ha%e in kolkata$"ndiaM .. ))@ Does your brokerage firm ha%e WWW ser%iceM a@ b@ re paid ost paid

)'@ >ow does the secrecy of the customer is maintainedM WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW&& .ame+ Designation+ hone no+ #roking firm+ Date+