Vinayaka Missions University,Directorate of Distance Education Salem India

MASTER OF SCIENCE IN COMPUTER SCIENCE 2 Yr. MAJOR VIII ELECTRONIC COMMERCE(2050187) UNIT - 01 Chapter I History of E-Commerce: Emergence of the internet - Emergence of the world wide webAdvantages and Disadvantages of E-Commerce-Transition to E-commerce in India-E-transition challenges for Indian Corporate- The Information Technology Act 2000. Chapter II Business Models for E-commerce: - E-Business models based on the relationship of transaction parties- E-Business models based on the relationship of transaction Types. UNIT - 02 Chapter III Enabling technologies of the WWW: Internet client server applications-Networks and InternetsSoftware agents-Internet standards and specifications-ISP (Internet Service Provider)-Broadband Technologies-Hypertext-Java scripts. Chapter IV E-marketing: Traditional Marketing- Identifying web presence goals-The browsing behavior modelOnline marketing-E-advertising-Internet marketing trends-target markets-E-branding- Marketing strategies. UNIT - 03 Chapter V E-Security: Information system security-security on the Internet-E-business risk management issues-Information security Environment in India. Chapter VI E-Payment systems: E-banking at ICICI Bank-Main concerns in Internet banking-Digital payment requirements-digital Token-based E-payment systems-classification of new payment systemcheque payment systems on the Internet-Risk and E-payment system-Designing E-payment systems-Digital signature. UNIT - 04 Chapter VII E-Customer Relationship Management: Customer Relationship Management- Typical Business Touch-points. Chapter VIII E-Supply Chain management: Supply Chain-The new way-E-logistics of UPS-Supply chain management-Smart chains, smart gains-The payoff-benefits - E supply chain components-Esupply architecture - major trends in E-SCM. UNIT - 05 Chapter IX E-strategy: Information and strategy-the virtual value chain-Seven dimension of e-commerce

strategy-value chain and E-strategy- planning the e-commerce project-E-commerce strategy and knowledge management-E-business strategy and data warehousing and data mining. Chapter X Information system for mobile commerce: What is mobile commerce-Wireless application-wireless spectrum-success stories of mobile commerce-technologies for mobile commerce. UNIT - 06 Chapter XI WAP programming model-Wireless technologies-Different generations in wireless communicationsecurity issues pertaining to cellular technology. Chapter XII Customer-effective web design: Requirements of Intelligent websites-setting websites goals and objectives-Strategies for website development-WWW.Webindia.com. TEXT BOOK: 1. E-Commerce - An Indian Perspective by P.T. Joseph S.J, PHI 3rd Edition.