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Environmentally friendly, cost effective lighting solutions

Table of Contents Executive Summary....................................................................................... 4 Product........................................................................................................... !ntroduction..................................................................................................... Technology..................................................................................................... " #ther Technological Threats........................................................................ $% Pricing.......................................................................................................... $$ Situational &nalysis and Target 'ar(et)))))))))))))..*% 'ar(eting Strategy and tactics.................................................................... *4 Schedules and +udgets)))))))))))))))))))).*, -inancial .ata and Control)))))))))))))))))).*4 Production Plan............................................................................................ */ 0uman 1esource......................................................................................... *" -inancial &nalysis...................................................................................... *2

Executive Summary
3ith energy 4rices increasing and an increased interest in sustainability, a mar(et for high efficiency, environmentally friendly lighting has been created. This need can no5 be cost effectively met 5ith 6E. lighting technology because of recent advances in 6E. manufacturing techni7ues China combined 5ith maturing 6E. technol ogy. 6E. lighting technology has numerous advantages over fluorescent lighting, the cur rent industry standard. !t is t5ice as energy efficient, has a /%8 longer lifetime, has less maintenance re7uirements, uses no mercury, and contributes to reduced climate control c osts. 3hile this 4roduct is significantly more ex4ensive u4 front than fluorescent lighting , the many advantages of the 4roduct cause it to actually save the customer money over th e long term. !n fact, it to has 9/,,%%* in cost savings over , years for the average retail st ore. !n addition to the cost savings,there are huge intangible benefits as 5ell. -or exam4l e, converting a retail store to our 4roduct 5ill assist the store in becoming 6EE. certified because of the mercury savings the 4roduct 4rovides. :utita4;s 4roduct 5ill be a total solution for every household and establishments interested in converting to 6E. overhead lighting. The 4roduct 5ill consist of , 4arts< * 6E. lighting tubes, a light housing fixture, and su44ort=installation. The tubes are high 7uality and customi>ed to m eet the customer;s aesthetic needs. The housing is designed for cost savings, efficiency, and &esthetics. Some strategic issues that :utita4 5ill face are< ho5 to com4ete 5ith larger com4etitors, ho5 to create uni7ueness to 4revent imitation, ho5 to create value, ho5 to 4revent 7uality control issues, and ho5 to overcome the high u4 front cost of the 4roduct considering its 4rice sensitive customers. The strategies to overcome this barrier to success are< branding of all 4arts under a strong brand, differentiation of fixture and 6 E. tube over time through customer feedbac(, being customer relationshi4 focused, a str ong 6E. tube su44lier alliance, and lo5 cost 4ricing.

Product
#ur 4roduct meets customer needs for energy efficient and environmentally friend ly overhead lighting. !t 5ill be a total solution consisting of , 4arts< 6E. light tubes, light fixture, and installation=su44ort.

Technology
Benefits of LEDs High Efficiency The 4rimary benefit 6E. 4roducts bring to customers is that they are much more efficient. & ty4ical T2 fluorescent bulb re7uires 4/ 5atts to o4erate, 5hereas 6E. tubes from ?ing?iang consume only $" 5atts to 4roduce the same amount of light. This cuts lighting costs by %8, generating value and 4aying bac( the bulb in less than t5o years. &nother effect of higher efficiency is that ambient heat from the light source is decreased. This means that climate control costs li(e air conditioning or refrigeration are reduced. Longer Lifetime The average fluorescent bulb 5ill burn out in less than t5o years. 0o5ever, 6E.s do not burn out li(e traditional bulbs. !nstead, their lumen out4ut is slo5ly reduced over time. The 6E. tubes from ?ing?iang 5ill last u4 to six years, but 5ill only 4roduce 4%8 of their original out4ut at the end of their life. &fter three years, the tubes 5ill maintain "%8 of their out4ut, so 5e 5ould recommend that our customers re4lace them every three years. The longer lifetime of 6E.s reduces maintenance costs, do5ntime, and material 5astes. 6E.s 4roducts also last longer because no ballast is re7uired to ignite the bulb. Solid@state technology means that all light is generated electronically, eliminating the need for a 4hysical s4ar(. This means that less 4arts of the fixture can brea(, further reducing maintenance time. Environmentally Friendly Sim4ly because they are more efficient, 6E.s cut do5n on carbon emissions by consuming less electricity. &nother reason 5hy solid@state lighting is better for the environment is that it eliminates dangerous 5aste 4roducts. -luorescent bulbs contain mercury and lead, 5hich generates toxic 5aste 5hen they brea( or are thro5n a5ay. 'ercury and lead 5aste ta(es a long time to recycle or dis4ose of, ma(ing this one of the 5orld;s largest environmental issues. 6E.s contain no mercury or lead, removing this im4act on the environment. +y reducing the amount of mercury they 4roduce, retailers can get valuable certification in 6eadershi4 in Energy and Environmental .esign A6EE.B. 6EE. certification is a 5ay to sho5 customers that a building is environmentally friendly.

Safer Materials -luorescent bulbs are fragile and contain mercury gases that are toxic to breathe in. 6E. tubes not only eliminate mercury gas, but are manufactured from an im4act@resistant 4lastic, ma(ing them much safer for anybody 5ho has to handle them. 3hen 4ulse@start 0!. lights 5ere first installed into manufacturing environments, some of them malfunctioned and ex4loded over the heads of 5or(ers, dro44ing shards of hot glass from high ceilings. Solid@state lighting is able to absorb larger variances in voltages before being adversely affected. 1ather than shattering, 6E.s slo5ly dim out 5ithout causing any 4hysical damage. Smaller Light Spectrum &ll 6E.s only emit a small band of fre7uencies, eliminating un5anted signals. !n overhead lighting, 6E.s only generate fre7uencies 5ithin the visible light s4ectrum. +ecause no ultraviolet or infrared light comes from this s4ectrum, the s4oiling rate of food slo5s do5n, and insects are not attracted to light sources. These attributes are valuable to retail customers selling 4roduce, meats, and other 4erishables.

Recent Developments in LEDs

6E.s are currently used for mobile 4hone handsets, la4to4 bac(lights, 6C. screens, outdoor signs, and exterior automotive lights. 0o5ever, there are fe5 4rice@sensitive 6E. 4roducts for the general illumination mar(et. The 4ur4ose of general illumination 4roducts is to light 4laces, such as businesses and retail outlets. This is the largest use of lighting 4roducts, by far. The main factor 4reventing 6E.s from entering into this mar(et has been high 4rices. 0igh@4o5er 6E. light sources have only recently reached the 4oint 5here they can be 4roduced in large 7uantities at reasonable 4rices 5ith good 7uality control. 'odern 6E.s are still at least ten times more ex4ensive than fluorescents, but the direct energy savings from more efficient lighting 4ays the high u4front costs bac( in less than t5o years. & re4ort from 'arch *%%2 by researchers at .arnell Crou4 estimates 6E.s 5ill be ma(ing significant a 4enetration in the general illumination mar(et around *%$, or *%$4. The goal for 'arco is to enter this gro5ing mar(et early, develo4ing a brand and re4utation for 7uality overhead 6E. lighting.

Other Technological Threats

+ecause 6E. technology is changing at such a fast rate, it 5ill be im4ortant to monitor related technologies to 5atch for a mar(et disru4tion. !f a 4roduct is more efficient than 'arco;s 6E. tubes, it is li(ely that 6E. fixtures 5ill become obsolete. Dltra@high@brightness 6E.s AD0+@6E.sB are ne5 solid@state light sources that have an out4ut greater than */% lumens. They are an es4ecially attractive solution for large volume lighting issues, such as high@bay retail areas. The increased 4o5er of D0+@6E.s

allo5s them to be o4timi>ed more than normal 6E.s, creating higher lumen maintenance rates and efficiencies. -or these reasons, D0+@6E.s are considered the (ey to gro5th in 6E. general lighting mar(ets. &t this 4oint, they are too ex4ensive to be considered a com4etitor, but the high 4rices of D0+@6E.s are ex4ected to decrease ra4idly 5ithin the next ten years. #rganic 6ight Emitting .iode A#6E.B technology is another ty4e of solid@state light source. !t is being ado4ted into dis4lay a44lications on cell 4hones and television screens. #rganic 6E. technology for 6ighting &44lications A#66&B is a Euro4ean organi>ation that 4ublishes research on high brightness #6E.s, s4ecifically for the 4ur4ose of general lighting a44lications. !n their most recent 4ublication, they sho5 that #6E.s are currently limited by a lifetime of only $%,%%% hours and a lo5 efficiency of /%." lumens 4er 5att. These means that, although they are much more efficient than 6C. and 4lasma dis4lays, they cannot com4ete 5ith fluorescents or standard 6E.s in the general lighting sector. Goals and O !ectives $. To give high 7uality and high@class illumination to every household and establishments in the Phili44ines. *. To give a5areness to the consumer that they could have safe, energy@saving and efficient lighting. ,. To ex4and 4roduct lines and to ex4and the amount of light sold.

Pricing
The desirable mark-up of 50% was just added to the product cost plus the 12% VAT are used to come up with the Suggested etail !rice" ! #$%&T &#ST ! 150 ! 05 'A ( %! VA)%* A$$*$ TA+ ,VAT- 12% ! 20 ! 252 S%..*ST*$ *TA/) ! /&*

Situational "nalysis and Target #ar$et

The Phili44ines is continuously suffering to electricity 4rice hi(e because of the limited resources of energy. &ction must be made to atleast conserve the electricity that;s 5hy the Cor4oration is offering an environmentally friendly, energy@saving and cost efficient solutions. Com4are to the -luorescents available in the mar(et, the :utita4 6E. 4rice is much higher but in the long term, the consumer 5ill save a large amount of money for it saves a lot of electricity.

The target mar(et are all of the -ili4ino 4eo4le and ho4efully to serve also the foreign countries.

#ar$eting Strategy and Tactics

#ur strategy for develo4ment of our brand 5ill 4rimarily occur through customer satisfac tion and success stories. & successful 4roduct introduction to 'etro 'anila 5ill raise our brand e7uity significantly in the Phili44ines. 'ar(eting of the 4roduct itself 5ill mostly occur through sales calls, referrals, retail indus try trade sho5s, and advertisements in industry trade 4ublications. #ther ideas include< E #nline 4romotion E 6ighting trade sho5s and Foining exhibits E Foining 6E. fixture design contests such as Gext Ceneration 6uminaires

Schedules and Budget

The initial ca4ital of the cor4oration is from the investors or shareholders that ha44ened to be the com4anies; em4loyees also.

SCHEDULE ! #$%&T 2A1%A 3 5*6 %A 3 'A &7 T#TA) 1ST :%A 21$ :%A 8 $ :%A 9T7 :%A

T* T* T* T*

%1/T 14000 14100 14200 84800 84000 24100 94500 124=00

A'#%1T 2524000"00 2004200"00 8024900"00 ;814<00"00 05<4000"00 52=4200"00 141894000"00 842504;00"00

PROD%&T'O( PL"(

AP&:!!GSE1T P# HDGC P1#.DCT!#G P6&G G& C!G&3& G! E6#!..S& -!6E G&'E G& E6#!.B
&ompany)s &apacity

The com4any 5ill 4roduce $%%% units for the first month and 5ill increase by $% 8 in the follo5ing months that is 5hy the com4any may 4roduce $2, %% units on its first year. The Team *employees re+uired,

#aterials Each 4roduct is made of these , materialsI 6E. light tubes, light fixture, and installation=su44ort.

-'("(&'"L PL"(

Total Project Cost

&rrangement for 'ar(eting and Promotion Procurement of 6egal Permits TOT"L PRE. OPER"T'(G &"P'T"L &OST E7ui4ment TOT"L &"P'T"L E6PE(D'T%RES TOT"L PROD%&T'O( &OST in the 2st month TOT"L PRO8E&T &OST 4, %%% *, J$/ P /0123455 /, %%%.%% P /0 727455 P 2350555455 P 2/9027:455

Sales -orecast Ca4ital +udget Pro -orma ;%#"( RESO%R&E

#anagement Team Profiles < O=nership Structure

:utita4 6E. 6ights Cor4oration 5as formed in 6aguna, Phili44ines. Title< President Game< ?ohn Elvin +. Calisay 8o Description> 1es4onsible for guiding the com4any in a 4rofitable direction #versee all as4ects of the business, from sales and mar(eting to human resources and accounting &ll em4loyees re4ort directly to the 4resident ?ualifications>

+usiness degree 0as a +achelors .egree in Electrical Engineering and Engineering 'anagement $% years ex4erience in sales and mar(eting Excellent financial and management s(ills

Salary> ,%,%%% 4h4

#a!or Roles>

'echanical Engineers o 'echanical engineers 5ould be in charge develo4 the overall 4ac(age for the 6E. technology. & fixture to encase the 6E.s needs to be develo4ed that 5ould suit the area 5here the lighting 5ill be 4ositioned. C&. ex4erience as 5ell as some manufacturing ex4erience is necessary to develo4 a finished 4roduct. Electrical Engineers o Electrical engineers 5ill use their (no5ledge to develo4 the maFor electrical 4arts needed for the lighting. &lso, electrical engineers 5ill 4re4are the electronic hard5are to be mounted into the device. & system needs to be develo4ed that 5ill convert &C 4o5er to .C 4o5er so the 6E.s can be used or else an alternate energy system needs to be develo4ed, such as a solar 4o5er or 5ind 4o5er device. !ndustrial and Systems Engineers o !ndustrial engineers 5ill evaluate the efficiency of the 6E. lighting system as 5ell as run simulations during the 4rocess to ensure 4ro4er use of all materials. They 5ill be very involved 5ith the customer and 5ill be one of the main contacts to the customer during the 4roFect. Can also utili>e any mechanical engineering s(ills to aid in the 4roduction of the

4roduct and o4timi>e the user interface 7ualities. They 5ill also aid in the coordination bet5een the 6E. teams. +usiness 'aFors o The business maFor 5ill not be needed until the end of the 4roFect 5hen the 4roduct can be mar(eted and sold to various customers. The business maFor 5ill need to create a business 4lan to mar(et the 4roduct. The 4rimary customer 5ill be 1!T, but an entre4reneurial o44ortunity 5ill be develo4ed so that the 4roduct can be used in various mar(ets. S(ills in management and entre4reneurshi4 5ill be hel4ful. ari%e& in the ta'(e 'e(!)*

The staffing require ents f!r the "r!#e$t are su Staffing (ame 3arren &sedillo Discipline 'E

Role @ S$ills A'E $B Team 6eadI 1es4onsible for assigning tas(s to the team, organi>ing meetings, obtaining resources, 4re4are deliverables and ma(e contribute to mechanical design 5hen a44ro4riate. Salary< $",%%% 4h4 A'E *B 6ens=6E. &rrangementI .evelo4 lens and 6E. arangement. !ntegrate 4arts together. .evelo4 C&. 4ac(age Salary< $4,%%% 4h4 A'E ,B -ixtureI 1es4onsible for designing su44ort system and 4ac(age design of the lighting fixture. C&. ex4erience as 5ell as some manufacturing ex4erience is necessary to develo4 a finished 4roduct. S(ills< 'echanical .esign, Pro@E, C&., C.KT, 'anufacturing. Salary< $4,%%% 4h4 AEE $B Po5er conditioningI 1es4onsible for Po5er conditioning associated 5ith the 6E. a44lication. e.g., 6E. integration, distribution issues, grounding, safety, energy conversion=storage for different in4uts. Salary< $,,%%% 4h4 AEE *B Control SystemI &ssists in the 6E. integration and 5ill be res4onsible for the control system. This may include motion sensing, 4hoto@eye or other sensors to shut the light off 5hen not in use. Salary< $,,%%% 4h4 Create a sustainable system. 0el4 to o4timi>e the system. .evelo4 a44ro4riate user interface. 1aise team a5areness of human interaction issues and 6ean 'anufacturing issues.

Shara Crace 'E Cru>

.anah 'E Shane Elca

6ouie 'erl EE !son

Eloisa 'onteiro

EE

'a. 1a7uel !SE Serrano

Salary< $$,%%% 4h4 Create a 4otential business 4lan to manufacture 4roduct. Creates +ren Carlo +usiness a 4roduct 5ebsite. :ee4s accurate accounting records. 6i4it Salary< $%,%%% 4h4

Recruitment plan< 1ecruitment for the said com4any 5ill be advertised on internet. The ads 5ould be seen on some social media sites A-aceboo(, T5eeter, !C, Hahoo 'ailB. The a44licant can submit their resume online or mail it on the com4any address. The resume of a44licants 5ould be revie5ed by the 01 director and 5ould select some a44licant 5ho meets the educational=ex4erience attainment. &fter selecting, 01 4ersonnel 5ould call the selected a44licants to set an a44ointment for intervie5. The intervie5 5ould be done at the com4any;s 01 de4artment Selection Plan< &44licant that 5ould 4ass the first screening, 5hich is oral intervie5, 5ould undergo com4any familiari>ation. -amiliari>ation on the com4any 5ould consist of the follo5ing< @ 0e=she 5ould undergo through 4hrs #?E Aon the Fob exerciseB to assure that he=she 5ould be fit on the said 5or( field @ The #?E 5ould consist of an oral and 5ritten examination. !f he=she failed the examination, the trainee 5ould undergo again though screening and 5ould be given a second chance to ta(e #?E. @ !f the trainee 4assed the examination, he=she 5ould be given the follo5ing re7uirements< Aexam4le< G+! clearance, brgy=mayor;s 4ermit etc)B @ Signing of month contract and insurance of the trainee 5ould be done after the com4letion of the given re7uirements. @ There 5ould be a 4erformance rating every month. 3hen the trainee= 4ersonnel hired 4erformed beyond the field manager;s ex4ectation, he=she 5ould be 4romoted as a regular em4loyee of the com4any. Training Plan & 5ell@designed training 4rogram signals the com4any;s commitment to safety and em4loyee develo4ment. The em4loyee;s first day on the Fob is the best time to establish safety ex4ectations. -irst@day em4loyee training to4ics should include an overvie5 of the com4any;s em4loyee handboo(, emergency 4rocedures, ha>ard communication standards, material safety data sheet A'S.SB re7uirements, 4ersonal 4rotective e7ui4ment APPEB, (ey 4olicies, a facility tour, and general administrative 4rocedures. &ll training should be documented. 'anagers should revie5 5ith each em4loyee the 5or( schedule, 4ayroll 4olicy, Fob re7uirements, and tas(s s4ecific to the 4osition. The em4loyee should receive a co4y of the Fob descri4tion and understand the 4erformance ex4ectations and standards related to the 4osition, as 5ell as 5hen and ho5 his or her 4erformance 5ill be evaluated. Retirement Plan

& L.efined +enefit PlanL Athe amount of 4ension 4ayment is determined for each 4artici4ant by a formula that gives 5eight to salary, length of service and age at retirement.B & LGon@Contributory PlanL AEligible em4loyees are enrolled at hire date 5ithout any action on their 4art or any re7uirement to contributeB. Em4loyees are eligible for Lnormal retirementL at age / or hereafter 5ith / years of service. They may retire at any time after age // 5hen the sum of age and years of service e7uals or exceeds "/. Such Learly retirementL may re7uire a 48 LdiscountL of 4ayment for each year before age / Ato offset the actuarially extended life ex4ectancy during 5hich benefits 5ill be 4aidB. Pensions for em4loyees 5ho retire 5ith at least ,% years of service are discounted *8 4er year. Pensions for em4loyees 5ho retire at age % or later 5ith at least */ years of service are not discounted for early retirement.