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Corporate Profile

www.EXT.com
Table of Contents

Extensions, Inc
Intellectual Property.................................................................................... .......................
Cause Based Social Support Network Patent
Volunteer Appreciation & Monetization at the Point of Impact Patent
Mission Adaptive Plan Patent
Corporate Structure...................................................................................................... ......
Cancer.im
Newswire, Inc.
Overtise, Inc.
Litego, Inc.
Officers, Directors, & Management.................................................................................. ...
Jeff Black – President
Crawford Shaw – Chief Executive Officer & Director
B. B. Tuley – Chief Financial Officer & Director
Dr. Mahesh Kanojia - Director
Dr. Barkat Charania – Senior Advisor
Corporate Governance........................................................................... ............................
Executive Sessions of the Board of Directors
Company Communications with Members of the Board of Directors
Director Responsibility
Board of Directors Committees
Exclusive Committee Authority
Crisis Management
Cancer.im
Corporate Overview........................................................................................................... .
Mission Statement
Company Goals & Objectives
Unlocking Cancer Wisdom
Cancer Market................................................................................................ ....................
Features & Functionality...................................................................................... ...............
Patient Support Network
Patient Wisdom Videos
Cancer Research Database
Volunteer Project Matching
Customized and Printable Research Book

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Cancer Mission Adaptive Plan (Cancer MAP)
Revenue Model....................................................................................................... ............
High-Priced Ticket Items
Targeted Online Advertising
Goodwill Generator Advertising
Direct Product Sales
Cancer.im Marketing...................................................................................................... .....
Cancer.im eBook
Cancer.im Boot Camp
Search Engine Ad Placement
Webisodes & Internet Video Commercials
Cancer Industry Partnerships
Competitive Analysis........................................................................................... ...............
Newswire
Mission Statement................................................................................................... ...........
The Newspaper of the Future............................................................... ..............................
Intellectual Property.................................................................................... .......................
Features & Functionality...................................................................................... ...............
Press Release Distribution
Article Guarantee
Journalist Profiles
Journalist Social Network
Journalism Staff Potential....................................................................................................
Revenue Model....................................................................................................... ............
Press Release Distribution
Advertising
Associated Content Model
Industry & Competitive Analysis.................................................................................. .......
Newswire Provisional Patent............................................................................... ................
Newswire.Net Articles.................................................................................................. .......
Become Part of the Newswire.net News Agency
Newswire.net Launches Its Social Network News Agency
Collective Independent Journalism is the Future of News
Writers Will Lead the Way to the News of Tomorrow
Newswire.Net Press Release Guarantee
Newswire.Net Press Release Guarantee 2
Newswire.net: The Newspaper of the Future
The Newswire.net Union of Independent Journalist
References......................................................................................... ................................

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Further Research......................................................................................... .......................
Business Development...................................................................................... .................
Overtise
Packages................................................................................................... .........................
Overtise Press Release Sugar Rush
Overtise Express
Overtise Premier
Press Releases
Newswire.Net Announces Guaranteed Article follow Up On All Press Releases
Distributed Through Newswire.Net
Newswire.Net Publishes Its Media and Business Development Kit
Newswire.Net Launches Its Social Network News Agency
Extensions, Inc. Announces the Launch of www.EXT.com, the Next Generation of
Social Networking
References & Support Documentation
Quick Facts........................................................................................................ .................
Diagnosis & Survival Statistics
Cost of Cancer
Breadth of Cancer
Cancer Statistics............................................................................................................... ..
Online Health Information Statistics.............................................................. .....................
Clinical Benefit of Support Networks..................................................... .............................
Quality of Life and Cancer............................................................................ ......................
Social Networking........................................................................................................ .......
Disclaimer

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Extensions, Inc

Extensions, Inc. (EXT) is creating a toolset which creates Wisdom Based


Search Engines by allowing Social Network members the opportunity to
index knowledge and experiences for the benefit of others and research.
EXT’s mission is to help people solve complex problems by unlocking and
indexing the wisdom currently trapped in social networks.

When an individual wishes to solve a complex problem, accomplish a goal, or


complete a comprehensive project, there are a multitude of preparations to
be made, resources to mobilize, and actions to take. This myriad of options
contributes to confusion, wasted time, exhaustion, discouragement,
frustration, and is often so overwhelming, the individual takes no action at
all.

EXT has created a goal-oriented, task-based navigation system for an


individual (the “Beneficiary”) to follow during the pursuit of a specific
personal feat. The technology draws its unique aspects through online and
real life interactions leveraging social networks, social support networks,
public resources, print media, stakeholders, volunteers, and the individual
wisdom of those who have accomplished a similar personal feat. The
summation of our technology and all of its components allow the Beneficiary
to follow a logical pathway to success and serve as an interactive navigation
tool for online social networks.

At present, traditional social networks have proven to be an excellent tool for


networking, broadcasting information about oneself, and initiating
relationships. Where social networks remain unproven is in their ability to
organize and mobilize their members toward a greater individual or social
good and to create a stable ad revenue model. Our technology is an
empowerment mechanism that, when combined with a traditional social
network, allows individual users to accomplish a personal feat by following a
detailed guide, harnessing the wisdom of others in the network, and
embracing the collective support lent to the individual from the greater social
network. As an individual develops their customized search, it becomes an

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
alternative navigation mechanism for their social network experience and
generates an acceleration of activity throughout the social network.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Intellectual Property
EXT’s intellectual property suite consists of three provisional patents and a
handful of trademarks related to social networking enrichment. The patents
are as follows:

Cause Based Social Support Network Patent


A Cause Based Social Support Network is an evolution of the traditional
social network which organizes social network users for a greater social
good, or cause. SSNs are made up of miniature social networks, called Micro
Support Networks, which revolve around a single user, or Beneficiary, who is
facing a personal challenge or obstacle related to the Cause. A perfect
example is a patient battling cancer. Clinical data has shown that diagnosed
cancer patients who have a support network outlive patients who do not.
Furthermore, patients who stay proactive in seeking their cure actually
derive a medical benefit from the activity. This patent details the use of a
traditional social network as a support and organization tool for an individual
overcoming a personal challenge or struggle.

Preliminary Explanation
Social networks are an online collection of nodes and ties. Nodes are the
individual actors within the networks, and ties are the relationships
between the actors. In a traditional social network, users are provided a
collection of ways to interact, such as chatting, messaging, file sharing,
blogging, e-mail, video, voice chat, discussion groups, etc. Users can
further personalize the experience by entering personal data, such as
interests, cultural heritage, geographic location, political ideologies,
marital status, gender, etc. Social networks that follow this model include
MySpace, Facebook, and Friendster. These Websites are currently
dominated by younger individual grown individuals (ages 16 to 26)
seeking relationships and social support. Social networks have grown in
popularity because they are excellent tools for networking, planning and
coordinating social events, building social ties and providing
entertainment value for users.

The Cause-Based Social Support Network (SSN) is an evolution of the


traditional social network because it adds a dimension: the SSN organizes
users for a greater social good or cause. SSNs are made up of miniature
social networks, called Micro Support Networks, that revolve around a
single user or Beneficiary who is facing a personal challenge or obstacle
related to the Cause. A perfect example is a patient battling cancer.
Clinical data has shown that diagnosed cancer patients who have support
networks outlive patients who do not. Furthermore, patients who

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
proactively seek their cure actually derive a medical benefit from the
activity.

The SSN infrastructure requires users to register and participate according


to a specific user type: Beneficiary, Advocate, or Volunteer. The goal of
each Micro Support Network is to: (1) remove all of the frustrations from
every aspect of the Beneficiary’s personal challenge; (2) give the
Beneficiary the ability to focus all their energy on improving their
situation; (3) give the Beneficiary empowered access to all available
information regarding their situation; (4) surround the Beneficiary with a
support community of individuals with a common purpose, or those who
have already fulfilled that purpose; (5) enable the Beneficiary to create an
informed and customized strategy of attack that is molded to their unique
value system.

Volunteer Appreciation & Monetization at the Point of


Impact Patent
The Volunteer Appreciation & Monetization at the Point of Impact Patent (also
known as the Goodwill Generator) deals with the concept of an act of
goodwill generating a progressive string of events and other benevolent acts.
The process is fueled by a random gift generation and assignment
mechanism.

Preliminary Explanation
Volunteer and charity organizations are fueled by the goodwill of
individuals willing to donate their time and resources to a cause. A
common challenge among these organizations is growing and retaining a
healthy volunteer base. Individuals who volunteer their time, energy, and
resources toward a cause often do so without recognition or
acknowledgement from the person they are benefitting. This lack of
recognition is one of the primary reasons for volunteer attrition or an
increase in time until an individual’s next charitable act.

Volunteer and charity organizations acting alone create environments and


pockets of goodwill by mobilizing volunteers toward a specific cause. The
organization then leverages this goodwill to raise capital (through
donation) to support future charitable acts. This cycle repeats indefinitely
and creates a charitable act to donation loop. Under this model, the ability
to create an increased amount of charitable acts is dependent upon
generating and/or recovering donations at a faster rate. However, the
organization’s attempt to speed up their cash flow cycle is received by
beneficiaries as pandering, and degrades the perception of the charitable
act itself. This shift in perception leads to a decrease in gross cash flow
back to the organization and a decrease in its ability to conduct future
charitable acts. Furthermore, organizations suffer large rates of volunteer

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
attrition due to organizational bureaucracy and the failure to properly
recognize the charitable acts of the volunteers.

The Goodwill Generator is a tool that allows organizations to monetize the


goodwill of their volunteer base and redirect it to encourage new goodwill
acts. The mechanism of action is a combination of real time
communication, mobilizing individuals who would previously not
participate, and the desire of for-profit corporations to leverage the
goodwill created for their own advertising and branding benefit.

Mission Adaptive Plan Patent


The Mission Adaptive Plan Patent involves the process of taking all the data
and activities that take place online and translating it into a hard copy
format. This patent bridges the gap between the virtual and real worlds and
enables modern day social networking to involve an older generation who
may not be as familiar with the internet.

Preliminary Explanation
When an individual wishes to solve a complex problem, accomplish a goal,
or complete a comprehensive project, there are a multitude of
preparations to be made, resources to mobilize, and actions to take. This
myriad of options contributes to confusion, wasted time, exhaustion,
discouragement, frustration, and often is so overwhelming, the individual
takes no action at all. .

The Mission Adaptive Plan (“MAP”) is a goal-oriented, task-based


navigation system for an individual (the “Beneficiary”) to follow during the
pursuit of a specific personal feat. The MAP draws its unique aspects
through online and real life interactions leveraging social networks, social
support networks, public resources, print media, stakeholders, volunteers,
and the individual wisdom of those who have accomplished a similar
personal feat. The summation of a MAP and all its components allows the
Beneficiary to follow a logical pathway to success and serves as an
interactive navigation tool for online social networks.

At present, traditional social networks, such as MySpace and Facebook,


are excellent tools for networking, broadcasting information, and initiating
relationships. However, social networks remain unproven in the arena of
organizing and mobilizing members for the social good. A Mission
Adaptive Plan (“MAP”) is an empowerment mechanism that, when
combined with a traditional social network, allows users to accomplish a
personal feat by following a detailed guide, harnessing the wisdom of
others in the network, and embracing the collective support lent to the

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
individual from the greater social network. As an individual develops a
MAP, it doubles as an alternative navigation mechanism for the social
network experience and generates an acceleration of activity throughout
the social network.

A MAP can be used to get results for something as simple as planning an


event or as complex as a six year battle against cancer. Its purpose is to
put the user on a logical pathway to success based on collective
intelligence, milestone accomplishment, proper allocation of resources
and a supportive environment.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Corporate Structure
Extensions, Inc. is incorporated under the laws of the State of Nevada and is
a fully reporting public company under Section 12(g) of the Securities
Exchange Act of 1934. Extensions, Inc. presently has approximately 94
million shares outstanding. The company’s common shares are listed for
trading on the Pink Sheets under the symbol EXTI. The company’s balance
sheet carries no long or short term debt. The Extensions, Inc. corporate office
is located at 770 South Post Oak Lane, Suite 330, Houston, TX, 77056.

Cancer.im
Cancer.im is a social networking website for cancer patients, advocates, and
volunteers. Cancer.im is positioning itself to have the first mover advantage
by becoming the primary resource on the Web that people affected by
cancer will turn to in order to make a difference in their own lives and the
lives of others. Members can use Cancer.im to:

Create and mobilize their own Patient Support Network;


Learn from the wisdom of cancer survivors;
Research all aspects of cancer;
Organize their medical records, insurance, and research;
Create a customized strategy based on their educated beliefs, values
and resources;
To create a proactive cancer prevention strategy.

Newswire, Inc.
Newswire.net is a social network for independent journalists and readers
interested in investigative journalism. Journalists will use Newswire.net to:

Publish investigative journalism articles


Network with other journalists
Collaborate on investigative journalism projects

Readers will use Newswire.net to:

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Find news that is free from corporate influence and political bias
Contribute their own knowledge about a particular topic or reported
event
Influence the direction of future investigative reports

Newswire’s network of journalists will have the freedom to investigate and


write stories they believe are important. The Newswire name will bring
credibility to their reports and will allow individual writers to provide
information to an audience that may not be as easily reached through
traditional media.

Newswire.net is a wholly owned subsidiary of Extensions, Inc. It will launch in


2009 and will leverage various aspects of EXT’s proprietary toolset.

Overtise, Inc.
Search engines are the phone books of the 21st century. They are
responsible for more than 85% of all commerce conducted on the internet.
To grab part of this traffic, you need to target the KEYWORDS that relate to
your product or service. This is known as Key Word Search Engine
Optimization. The better you are at this the more traffic you will get from
Search Engines.

1. Overtise patent pending process will do the following for you.

We will create keyword sub-domian social network for you.

We then will import your website, into your own social network which
you then can invite and communicate with customers and
prospects.

We will register your business with Yahoo, Microsoft Search and Google
and place directions to your business on the front page of your own
sub-domian social network.

We will consolidate and meta tag all your loose content into your social
network so that the search engines can see you better.

And through our distribution agreement with Newswire.net we can


broadcast your press releases and news to more than 50,000
internet sites that act as one way inbound links to drive traffic to
your site.

Litego, Inc.
Litego is a social network dedicated to consumer advocacy and uncovering
corporate fraud using litigation as its sword and the mobilization of many as

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
its shield. Litego will allow its social network members to help identify
corporate fraud and upload their own experiences to assist in the litigation.
The goal of this social network is to equip consumers with a voice that will be
listened to by corporations.

Litego is a wholly owned subsidiary of Extensions, Inc. It will launch in 2009


and will leverage various aspects of EXT’s proprietary toolset.

Officers, Directors, & Management


EXT has the following officers, directors, and management.

Jeff Black – President


Jeffery T. "Jeff" Black is an American chief executive officer and chief strategy
officer associated with the information technology industry. He also is a
programmer and inventor, holding six patents.

At school Black studied business and computer science and artificial


intelligence programming. In 1984 he went on to work at Digital Equipment
Corporation, where he was one of its leaders for fourteen years. During that
time, he was part of the team that developed AltaVista Black served as
general manager at AltaVista. During his time at Digital, he filed several
patents, with at least three in 1995 alone: a "multicontext compression
system with shared data structures", a "context control block for computer
communications", and a "method and apparatus for providing a variable
reset interval in a transmission system for encoded data", all assigned to
Telco Systems. At Digital, he also received a "top secret" clearance due to
classified work for several agencies of the United States Government.

In 1998, Black quit from Digital. He became CEO of Internet Marketing Inc.
(IMI), the first web mapping service on the Internet. He also established the
Laurel, Maryland-based iAtlas. IAtlas established the first database on
businesses on the Internet, compiling information that could be purchased by
third-party groups for 5000 dollars. It also established a search engine that
enabled casual users to locate businesses in specific locations, the first
search engine that was able to do that. Initially relying on a business
incubator provided by Doug Humphrey, within a year it had secured three
million dollars of venture capital. On August 3, 1999, iAtlas secured a
partnership with Ameritech (then the largest telecommunications company
in the Midwest), allowing Ameritech's yellow pages search engine to use the
iAtlas Registry.

In the early 2000s, Black established and then sold Hotels.com and
Resorts.com. He also held management positions for BizExpense, Inc.,
Conomae Corporation, and Tandy Corporation.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
In 2005, he founded the startup company TalkPlus, based in San Mateo,
California. TalkPlus serves as a mobile phone service that allows multiple
phone lines to be used from a single mobile phone, as well as make calls
from an existing landline phone number. The service allowed for new phone
lines to be created for as much as one-tenth the cost of creating a new
landline. Applications were also seen for use in conjunction with online dating
services and online auction sites, to prevent callers related to those services
from gaining access to permanent personal or business phone numbers.
Black was inspired to develop the concept by work he did for the government
during his time at Digital. In 2007, Black stepped down from his position of
CEO, in order to assume the mantle of chief strategy officer, allowing him to
work on continuing to develop new technology innovations and corporate
strategies. He was replaced as CEO by Michael Toepel.

Currently Black is part of the staff of Trusted Opinion, a social networking


website. He also serves on the board of directors of the Silicon Valley Cancer
Foundation, a non-profit providing research into the causes and cures of
cancer and information on its treatment. Black has also participated in
Silicon Valley Open Doors technology conference, representing TalkPlus.

Crawford Shaw – Chief Executive Officer & Director


Chairman of the Board, Chief Executive Officer and President Crawford Shaw
has been a leading international lawyer, financier and management
consultant during the past thirty years. As a partner at Shaw and Reed,
which he founded, Mr. Shaw practiced in the areas international law and
finance and served as legal, financial and management consultant to several
small and medium sized private and public companies. He graduated from
Yale College in 1958 and Yale Law School in 1961. Mr. Shaw is a former Fellow
of the Association of the Bar of the City of New York and is the current Editor
of A Lawyer’s Guide to International Business Transactions, published by the
American Bar Association and the American Law Institute. A member of the
New York Bar, he is admitted to practice before the Appellate Division and
Court of Appeals in New York, as well as the United States Court for the
Southern District of New York and the States Court of International Trade. Mr.
Shaw is also a director of Paper Free Medical Solutions.

B. B. Tuley – Chief Financial Officer & Director


Director and Chief Financial Officer B.B.Tuley graduated with a BBA from
Southern Methodist University and later attended graduate school at the
University of Dallas and Georgia State University. In 1962, he started his
audit and tax accounting career with Ernst & Young (Arthur Young &
Company) in Dallas, Texas. In 1968, he joined East Texas Motor Freight Lines,
Inc. as assistant to the Chairman of the Board. He was later promoted to
CFO. After joining forces with Refrigerated Transport, Inc., an AMEX company
based in Atlanta, GA, as CFO, he was instrumental in obtaining a $20 million

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
private placement for the company. In 1978, he rejoined Ernst & Young
(Arthur Young & Company) as a tax partner and established and served as
partner-in-charge of the Emerging Business Group in Dallas. He started at
Michaels Stores, Inc., an AMEX company, in 1984 as CFO and assistant to the
chairman and vice-chairman of the Board. By 1986, he was promoted to
President and CEO. For the next 4 years, Michaels grew from 40 stores and
$100 million in annual revenue to 120 stores and almost $400 million in
annual revenue. In 1990, he left Michaels to perform turnaround and interim
management services. Since then, his work has included successful stories
including Silk Greenhouse, Inc., Pic ‘N Pay Stores, Inc, Hedstrom Corporation,
Muzak LLC, and NexPak Corp. Mr. Tuley currently operates his own
turnaround consulting company, The Equity Enhancement Group in Dallas,
Texas.

Dr. Mahesh Kanojia - Director


Director Dr. Kanojia completed his residency in Internal Medicine in 1979 at
the University of Alabama in Birmingham, Alabama, his fellowship in
Hematology in 1980 at the University of Georgia, and a fellowship in Medical
Oncology at the University of Texas - MD Anderson Hospital and Tumor
Institute. He later joined the faculty of MD Anderson and pursued research in
Bone Marrow Transplantation and advanced chemotherapy of gastrointestinal
cancers. In 1983, Dr. Konajia established the Julie and Ben Rogers Cancer
Institute and in 1997, established the Beaumont Cancer Institute. In 2004,
Dr. Konajia was awarded a faculty position at the SVYASA Yoga University in
Banglore India and received a diploma in Ayurveda from Ayurvedic Institute
of America.

Dr. Barkat Charania – Senior Advisor


Barkat Charania, a medical doctor, has earned formal Postgraduate degrees
in Surgery, and Law. However, informally, he has been student of History,
Philosophy, Logic, and Entrepreneurship. Dr. Charania got trained as an
Orthopedic Surgeon in United Kingdom, and practiced surgery for 30 years.
While practicing the profession, he simultaneously established a 200-bedded
private hospital facility with all its ancillary services, like ICU, CCU, ORs, X
Ray and Laboratory departments. He was CEO of this facility for 16 years.

Dr. Charania served as director and then as advisor to International Council


for Control of Iodine Deficiency Disorders (ICCIDD), Aga Khan Foundation
(AKF), World Health Organization (WHO) and UNICEF. In these capacities he
attended several senior level country specific and general consultation
meetings in different countries, including Belgium, China, Egypt, India, Iran,
Switzerland, Tanzania, and Pakistan. Project to eradicate IDD from Northern
areas of Pakistan was personally executed by him with the help of AKF
volunteers.

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prior written approval.
While being Hon Secretary and Treasurer with Society of Surgeons of
Pakistan, he organized three International Symposia. He taught graduate and
postgraduate students at Aga Khan University, and College of Physicians and
Surgeons of Pakistan. He has co-edited, authored and published three books,
several original research articles in Medical Journals, and has written
Editorials for Surgical Journals by invitation.

While his deep rooted pursuit of Philosophy, Logic and History continues
unabated, and while he remains an Entrepreneur at core, Dr. Charania
presently serves on the Boards of various organizations involved in Real
Estate investments and development, trading of Fuel Products and
Electricity, Healthcare Delivery and Banking. He possesses a well-rounded
experience of initiating, strategizing, and managing, while bringing worldly
wisdom from his real life experiences to EXT.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Corporate Governance
EXT has adopted an extensive corporate governance policy to maintain
integrity in both financial reporting and conduct of corporate executives and
board members. According to EXT’s corporate governance charter, the board
of directors shall:

1. Review and approve strategic plans to enhance stockholder value;


2. Review corporate performance;
3. Oversee and evaluate management's systems for internal control,
financial reporting and public disclosure;
4. Establish corporate governance standards;
5. Oversee and evaluate senior management performance and
compensation;
6. Plan for effective succession of the chief executive officer and senior
management;
7. Be apprised of relations with stockholders;
8. Set a tone for a climate of corporate trust and confidence;
9. Set standards for director qualification;
10.Set standards for director orientation and continuing education;
11.Undertake an annual performance evaluation of the board of directors.

Executive Sessions of the Board of Directors


Annually, the board of directors shall hold at least two (2) executive sessions
without management and the chief executive officer and in addition, at least
two (2) executive sessions with the chief executive officer present, but
without senior management. The Chairman of the Governance Committee
shall preside at the executive sessions of the board of directors.

Company Communications with Members of the Board of


Directors
Any employee, officer or other interested party who has an interest in
communicating with non-management members of the board of directors
may do so by directing the communication to the Chairman of the
Governance Committee. The Chairman of the Governance Committee is the
presiding director for non-management sessions of the board of directors.
Directors have full and free access to officers and employees of the
Corporation. Any meetings or contacts that a director wishes to initiate may
be arranged through the chief executive officer or the secretary or directly by
the director. Directors should use their judgment to ensure that any such
contact is not disruptive to the business operations of the Corporation.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Director Responsibility
Directors must exercise sound business judgment and act in what they
reasonably believe to be the best interests of the Company and its
stockholders. In discharging this obligation, directors may reasonably rely on
the honesty and integrity of The Corporation's management as well as that
of its general auditor and independent auditor.

In order to effectively oversee the management of the Corporation, all


directors are expected to attend meetings of the board of directors and
meetings of committees of the board of directors of which they are
members. Directors who attend less than seventy-five percent of meetings of
the board of directors and meetings of committees of the board of directors
of which they are members for two (2) consecutive years will not be eligible
for nomination to the board of directors. Directors are expected to be
prepared for these meetings and to be able to devote the time required.
Information and data important to the understanding of the business to be
conducted at a board of directors or committee meeting will generally be
distributed in advance of the meeting.

In order to maintain independence for members of the Audit Committee,


members of the Audit Committee may not directly or indirectly receive fees
or other compensation for services as a consultant, legal advisor or financial
adviser, regardless of the amount. Due to the Audit Committee's time
commitment and responsibilities, Audit Committee members may receive
reasonable fees and compensation greater than those paid to other
directors.

Board of Directors Committees


The board of directors will maintain an Audit Committee, a Compensation
Committee, a Nominating Committee, an Investment Committee, a
Governance Committee, and such other committees as it deems appropriate.
A majority all of the members of the Audit Committee, Compensation
Committee, Investment Committee, Nominating Committee and Governance
Committee shall be independent directors under the criteria established by
the Board from time to time.

Exclusive Committee Authority


The board of directors and each committee shall have the power to engage
independent legal, financial or other advisers as it may deem necessary,
without consulting or obtaining the approval of the board of directors or
management of the Corporation in advance. The Audit Committee shall have
exclusive authority to engage and terminate the Corporation's independent
auditor. The Audit Committee shall also pre-approve all engagements of the
public auditor for all non-audit services. Fees paid to the public auditor for

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
non-audit services should not exceed the sum of the fees paid for audit and
audit-related services. The Nominating Committee shall have exclusive
authority to engage and terminate any consultant or search firm utilized to
identify or recruit director candidates and to nominate directors for election
by stockholders. The Compensation Committee shall have exclusive
authority to set the compensation of the chief executive officer and senior
management.

Crisis Management
The board of directors shall be proactive in the context of any governance,
compliance or business crisis affecting The Corporation. The board of
directors will work with management and any outside advisers in order to
assess any crisis and choose a proper course of action. The board of directors
will use its best efforts to maintain and preserve the value, integrity and
control of the Corporation.

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prior written approval.
Cancer.im

When an individual is diagnosed with cancer, the feeling of panic is


overwhelming. As loved ones hear the news, they too are overwhelmed and
often do not know what to do. Cancer.im provides a common sense approach
to managing the chaos and uncertainty. The goal is to increase the patient’s
quality of life and enable them to take back control.

Cancer.im is a social network for cancer patients, advocates, and volunteers.


Members can connect to other people affected by cancer, organize personal
and professional resources available to them, research the qualitative and
quantitative aspects of cancer and create a customized strategy for beating
or preventing the disease.

Cancer.im was founded by people who have firsthand experience with


cancer. The network continues to grow thanks to individuals who continually
donate their time, resources and experience to help cancer patients navigate
the obstacles they face. Our driving principles to create an internet-based
support system are based on clinical data which have shown that:

Cancer patients who have an active support network live longer than
cancer patients who do not.
Increasing a cancer patient’s quality of life directly lowers the
incidence of morbidity.

We believe that the Cancer.im social network can change the way in which
patients view and manage their disease by providing them with the tools to
regain control.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Corporate Overview
Cancer.im is a social networking website at www.Cancer.im for cancer
patients, advocates and volunteers. Cancer.im is positioning itself to have
the first mover advantage by becoming the primary resource on the Web
people affected by cancer will turn to in order to make a difference in their
own lives and the lives of others. The goal is to increase quality of life for
patients by allowing them to leverage one or all of the 15 cancer specific
social support modules on the Website.

Cancer patients can leverage our support modules to:

Learn how to accept their disease


Find a cancer sponsor
Organize and mobilize their Support Network
Organize medical records electronically
Organize insurance and finances
Research their disease
Find an oncologist and hospital
Change their priorities and increase quality of life
Adopt an exercise plan
Adopt a healthy diet
Research and register medications to determine adverse drug
interactions
Prepare for treatment and mitigate side effects
Build a custom strategy to beat the disease
Share wisdom and experiences about how they went from patient to
survivor for other patients
Become cancer sponsors to help future cancer patients get the most
out of Cancer.im

The Cancer.im social network is in development and scheduled to launch in


January, 2009. This will establish Cancer.im as the first entity in the emerging
Social Support Network marketplace.

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prior written approval.
Mission Statement
Cancer.im’s mission is to empower every cancer patient, regardless of their
ability to pay, with the ability to research their disease and to find, organize
and manage their own cancer support network. The goal of these support
networks is to assist the patient in conserving needed energy by reducing
the burden associated with their own daily trials and tribulations. Cancer.im
strives to convert this saved energy into a higher level of patient activity and
a stronger determination to fight.

This philosophy also allows the patient’s friends and family to feel
empowered. Knowing that their activities and volunteer efforts will directly
and positively impact their patient’s quality of life and chances of survival
will help eliminate and transform that universal sense of helplessness into a
position of strength and confidence.

Company Goals & Objectives


The vision that drives Cancer.im is the belief that the network has the
potential to directly and positively affect the lives of millions of cancer
patients and indirectly affect the millions of friends and family that care
about them.

The short term goal of the company is to establish Cancer.im as a first mover
in the newly founded Social Support Network space. At that point, we intend
to leverage our open platform and altruistic channel with strategic alliance
partners who can benefit our members while at the same time develop value
by our association.

Cancer.im has the following long term goals:

2. Develop the largest cancer specific Body of Knowledge (BOK) of


qualitative and quantitative research;
Provide researchers access to our anonymous patient information
diaries to find new anomalies and to promote the research of new
drugs and therapies;
Become the recognized leader and primary source for cancer patients
who wish to research and organize their resources;
Obtain a collection of testimonials from patients and their support
networks who have used our resources to beat this disease;
Leverage patient success stories to educate people about the
importance of prevention and behavior modification in fighting
cancer;
Encourage volunteers to improve our system by allowing them to
create open source applications;
Encourage ideas and input regarding how to improve our system.

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prior written approval.
Unlocking Cancer Wisdom
Every single person who has ever gone through any experience with cancer,
as a patient or as an advocate, has valuable insight that can help someone
else who is going through a cancer experience. Wisdom captured from these
individuals in the Cancer.im Social Support Network will be made available to
anyone and everyone who needs it. Cancer.im allows cancer patients to
unlock the wisdom of those who have already been through what they are
about to go through.

Cancer.im equips patients with a customized strategy, the Mission Adaptive


Plan (MAP), guiding them from diagnosis to recovery. As they follow their
MAP, they are introduced to other patients who have been there before
them, and are able to download their wisdom in the form of pre-recorded
videos. These qualitative perspectives give new patients an understanding
they would not be able to get from their oncologist or from reading about
their disease online.

Cancer Market
In the United States alone, it is estimated that there are more than 10 million
cancer survivors. Worldwide, that figure is more than 22 million survivors.
Since the average cancer survivor has 4.3 people in their direct network
contact base, there are approximately 94 million people with firsthand
experience, people who directly know someone who has had or is currently
battling cancer.

This year alone in the US, 1.3 million people will be diagnosed with cancer for
the first time. Additionally, more than 556,000 people will die of the disease.
This makes cancer the leading cause of death for people under the age of 85
years old.1 The latest statistic we have for the impact of cancer in the US are
figures from 2006: approximately $78 billion was spent on direct medical
costs and an estimated $128 billion on indirect costs (including lost
productivity and labor), which equates to a $206 billion economic impact.2

To put this in an easier to understand economic perspective, out of the


1,300,000 people in the US who are diagnosed with cancer, $60,454 is the
average spent on direct medical costs for each patient, which translates to
$78 billion for 1.3 million cancer patients. Dollars in lost productivity average
about $97,454 per patient, or collectively, $128 billion for 1.3 million cancer
patients. Thus the direct and indirect cost of cancer is actually about
$157,545 per cancer patient ($208,000,000,000 / 1,300,000 patients).

1
http://www.cdc.gov/nccdphp/press/index.htm
2
http://www.cdc.gov/nccdphp/press/index.htm

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prior written approval.
The economic impact of cancer in the US is approximately $206 billion a
year, with $81 billion spent on direct medical costs and $126 billion spent on
indirect costs. The average cancer patient spends approximately $61,000 per
year in treating their disease.

Cancer is a growth industry. The National Institutes of Health state that by


2045, 45 percent of the population over the age of 45 will have been
diagnosed with some form of cancer.3

Cancer is a disease that becomes more prevalent in an aging population.


About 80% of the cancer patient population is between 46 and 62 year of
age. With medical advancements adding years to the average life
expectancy, cancer will continue to grow within this segment. The National
Institutes of Health concurs and has predicted that by the year 2045, 45 % of
the population over 45 will have cancer (“the paradigm of 45”). To put this in
perspective, think of two of your peers, if neither has cancer by the year
2045, you are almost guaranteed you will!

3
http://www.nih.gov/

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prior written approval.
Features & Functionality
In addition to the traditional social network elements of chat, e-mail,
personal profiles, groups, and calendars, Cancer.im will incorporate several
unique features that add funcionality:

Patient Support Network


Clinical data proves that patients who have an organized support network
outlive patients who do not.4 In this regard, friends and family are the most
valuable resource available to a cancer patient. Cancer.im allows its users to
organize and get the most out of their support network. For patients, this
means only having to communicate a message once to reach their entire
network. Patients can also task people with specific ways to help. For
advocates, this means feelings of helplessness are replaced with the ability
to be helpful. It also allows support network members to know exactly where
they can contribute so as not to duplicate the effort of someone else.

Patient Wisdom Videos


Every cancer survivor has a unique story to tell. The insights and intuitions of
those who have been there are invaluable to a patient currently battling the
disease. Unfortunately, survivors often grow disinterested from telling their
story over and over again. Cancer.im has developed a platform where
survivors record their stories on video. These stories are recorded using a
question and answer interview format designed to isolate wisdom into 30 to
60 second video clips. Once uploaded, these videos are available for
Cancer.im members to browse by question, survivor characteristics, or other
keyword. Management anticipates that Cancer.im will have over 10,000
hours of searchable Patient Wisdom Videos by the scheduled launch in
January, 2009.

Cancer Research Database


Cancer.im has joint-ventured and entered into development agreements with
charities, clinics, and research institutions to display their cancer-related
content on the Cancer.im social network. This content is organized according
to an easy to navigate taxonomy enabling users to find what they are looking
for, fast. By Website launch, Cancer.im anticipates over 60,000 pages of
unique cancer content will be created. Users will be able to search, browse,
and collect the cancer research they need to successfully fight their disease.

4
Coughlin, Dr. Steven S. Surviving Cancer or Other Serious Illness: A Review of Individual and
Community Resources. American Cancer Society. http://CAonline.AmCancerSoc.org.

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prior written approval.
Volunteer Project Matching
Cancer.im has more than 8,000 cancer-related charities on its social network.
These charities use the Cancer.im platform to recruit, organize, and
communicate with their online volunteer base. As patients and their support
networks grow and need assistance with a specific task or project, these
volunteers are available as a resource. To access this resource, users simply
submit an online request and volunteers who can respond are automatically
notified.

Customized and Printable Research Book


Cancer.im gives users the ability to print their own customized research book
to take with them when they are on the move, or to deliver to a cancer
patient who is not able to conduct online research themselves. The book is
compiled by browsing the thousands of research pages on the Cancer.im site
and simply highlighting the content that is important to them. This content is
then automatically added to their customized book, organized into a table of
contents, and indexed to make it easy to find information offline.

Cancer Mission Adaptive Plan (Cancer MAP)


When an individual is diagnosed with cancer, a feeling of shock overwhelms
them, which is quickly followed by the feelings of panic and indecision. As a
way to alleviate this feeling, Cancer.im has created the Cancer Mission
Adaptive Plan, or Cancer MAP. The Cancer MAP is a 15-step program guiding
the patient through all the necessary tasks to best achieve a full recovery.

1. Accept the Disease


On the road to recovery, people need a MAP - a guide to
show where to focus time, energy and resources. The first
step of their journey begins by accepting the situation.
Before starting, a patient needs to stop considering the
past and focus on the matter at hand. The only thing that
matters is what is to be done NOW.

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prior written approval.
2. Find a Cancer Sponsor
Understanding how to get the most out of our site at first
may be confusing. At Cancer.im patients will be matched
with a qualified sponsor, who will help the patient
understand all the functionality of the site, as well as assist
the patient in setting up the support network.

3. Organize the Support Team


Patients with cancer need every advantage to beat the
disease. It's a fact that cancer patients who have an active
support network outlive cancer patients who don't. It's not
enough to just have a plan for treatment. Patients also
need people close to them to get involved and help
through the tough times.

Because this is so important, Cancer.im has created tools


to help organize, communicate with and mobilize the
patient support network -- so that family, friends and co-
workers can all pitch in while the patient focuses on
getting better.

For cancer patients, this means communicating with the


support network from a single point of contact and
showing them how they can help.
For advocates, this means knowing when and where to
lend a hand, without being a burden to the patient or
duplicating the effort of another advocate.

We want to help people change from being patients to


being survivors, and their advocates from feeling helpless
to being helpful.

4. Organize Medical Records


When fighting cancer, it is important to control medical
options. By organizing medical records electronically, the
patient can easily get multiple medical opinions to insure
the adopted strategy is the one the patient has the most
confidence in. At Cancer.im, we want patients to have this
option while knowing that medical records are under their
lock and key control. To insure this we have partnered with
two of the leading Electronic Health Records (EHR)

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companies.

5. Organize Finances
Does the patient qualify for Social Security benefits? How
will the insurance company pay health claims? The
volunteers and charities that work with Cancer.im can help
organize claims and, if needed, fight for entitlements so
the patient won’t have to.

6. Research the Disease


Cancer.im has teams of volunteers who are constantly
researching, editing, and communicating all aspects of
cancer, including: treatments, alternative medicines,
clinics, oncologists, charities, diets, exercise programs, and
prevention strategies. At Cancer.im, survivors of specific
cancers will answer the most important questions on how
to fight the disease, complimenting patients’ research by
using Cancer.im’s proprietary technology called V.I.E.W
(Video Indexed Encapsulated Wisdom). Now patients can
find answers to questions that only a person who survived
their type of cancer and stage would know, like is Dr. XXX
really as good as they say, or how bad are the side effects
from XXX treatment.

7. Find an Oncologist
Finding the best oncologist and hospitals that meet a
patient’s needs and share a patient’s values is simple at
Cancer.im. The doctors and medical centers in our
database are rated by cancer survivors who have direct
knowledge of how they approach cancer treatment.

8. Change Priorities
Clinical data has shown that cancer patients who increase
their Quality of Life (QOL) live longer. Cancer.im will help
research ways to increase Quality of Life. Then, with this
information, patients can task the support network with
ways that they can help. Patients will be able to empower
friends and family in their support network from feeling
helpless to being helpful by asking for what they truly
need.

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prior written approval.
9. Adopt an Exercise Program
As patients learn more about cancer they will soon find
that Cancer hates oxygen. At Cancer.im, patients will find
help and advice to adopt a regular exercise program to
change the terrain in which they are fighting.

10. Adopt a Healthy Diet


Cancer loves sugar and processed foods. Patients will be
able to learn about nutrition at Cancer.im and create an
anti-cancer diet to cut the fuel lines of cancer off.

11. Research Medications


Adverse drug interactions caused more than 100,000
deaths last year and are the 4th leading cause of death.
With Cancer.im, patients can register the medications they
are taking and get detailed alerts of adverse drug
interactions.

12. Prepare for Treatment


Cancer.im provides information about treatment side
effects and how to best prepare and minimize the side
effects of upcoming therapies.

13. Build A Unique Strategy


The more patients learn about their specific disease and
options, the more customized the strategy becomes.
Cancer is a generic term for a unique disease and a
SPECIFIC strategy should encompass a patient’s values,
beliefs and resources. Each strategy should be as unique
as each patient that comes to Cancer.im.

14. Share Wisdom


The transformation from patient to survivor will need to be
documented for the benefit of future patients. Cancer.im
alumni will become beacons of hope to others battling
what they have overcome. At Cancer.im, we've created
tools which will allow survivors to share their experiences
and wisdom for the benefit of others.

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prior written approval.
15. Cancer Sponsor
Survivors’ experiences and knowledge become the beacon
of hope for future patients. Survivors can help new patients
get familiar with the site and how to organize their support
network, while they stay current on the latest research and
cancer prevention strategies.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Revenue Model
Cancer.im has a unique value proposition which leverages the unique
demographic of the Cancer.im user base. Because cancer is such a powerful
and emotionally challenging experience in a person’s life, it draws intense
emotion and the participation of friends and family. The users who will be on
Cancer.im will share in this intensity and will be motivated to purchase goods
and services as a means of combating their challenge.

High-Priced Ticket Items


Cancer.im’s revenue model is unique because of the high ticket price of
items that will likely be sold through the social network. Fighting cancer is
not a cheap task to undertake. Prescription drugs, symptom management,
insurance premiums, and travel all cost more than the average products sold
online, such as cell phone plans and vitamins. High- priced goods and
services result in higher costs paid by advertisers to Cancer.im.

Targeted Online Advertising


Cancer.im will give users the ability to place contextual, banner and rich
media ads on information pages that best relate to the product or service
they are advertising. For example, an overseas clinic specializing in treating
Stage IV Breast Cancer would pay Cancer.im to be featured on the social
network page dedicated to Stage IV Breast Cancer patients.

Cancer.im’s advertising model allows advertisers to choose a cost per click


thru (CPC), cost per page impression (CPM), or cost per action (CPA)
advertising cost structure.

Further, the psychology of members of Cancer.im, are more inclined to be in


a natural search mode (Google) than the typical browsing mindset of
traditional social network users (MySpace, Facebook, YouTube, etc). This
unique driver allows Cancer.im the ability to leverage contextual ad
placement (Ad Sense) which has been shown to lead to higher conversions
rates of higher ticket items (Google profitably vs. social networking flat ad
response).

Goodwill Generator Advertising


Cancer.im has a unique value proposition which leverages EXT’s Goodwill
Generator patent. In short, the Goodwill Generator communicates charitable
acts in real time to the friends and family of the act’s beneficiary. This allows
those who have the highest stake in an individual’s welfare to be notified and
solicited for donations and product purchases at the point when emotions are

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prior written approval.
at their highest. This results in a substantially higher rate of conversion and
product sales and an increase in overall revenue.

Direct Product Sales


Cancer.im will generate revenues through direct product and web advertising
sales. The Cancer.im social network is designed to convert users who are
searching for a solution into buyers of a product or service that contributes
to that solution. These products will be directly sold by Cancer.im through
their online store or by third party companies who advertise on the
Cancer.im social network.

Nutraceuticals
Prescription and Over-the-Counter Drugs
Massage and other Quality of Life Services
Domestic and Overseas Hospitals and Clinics
Complimentary Alternative Therapies
Legal Services
Claims Processing Services
Charities and Foundations

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prior written approval.
Cancer.im Marketing
Cancer.im will position itself as the first place that anyone affected by cancer
goes; regardless of whether they been recently diagnosed or know someone
who has been diagnosed. To best accomplish this, Cancer.im has developed a
multidimensional approach of Awareness, Reputation, and User Experience.

Awareness Reputation User Experience


Cancer.im must become a Cancer.im must be People who use Cancer.im
‘household name’ when it respected as a valuable must derive benefit and
comes to cancer patient resource by all continue to use Cancer.im
prevention, treatment, members of the greater for their cancer battle and
and assistance. cancer community. prevention needs.

With these three goals in mind, Cancer.im has developed the following
marketing techniques and strategies.

Cancer.im eBook
Cancer.im is currently developing a cancer publication designed to empower
cancer patients and advocates with strategies and techniques for battling
the disease. The articles in this magazine will promote Cancer.im as a
necessary tool in every patient’s cancer battle. The eBook will contain fax
intake forms and promotional coupons encouraging readers to setup a
Cancer.im account.

The eBook will be 50 to 75 pages in length and will be available for download
or in print. It will be distributed electronically to individuals who have
purchased it or signed up for the Cancer.im social network. The Cancer.im
eBook will bridge the divide that currently exists between the virtual world
and the real world. Given the demographic of the average cancer patient,
this bridging is essential to incorporate the millions of cancer patients that
are not technologically savvy or familiar with online social networking.

Cancer.im Boot Camp


Cancer.im will host its first Cancer Boot Camp during the first quarter of
2009. Cancer Boot Camp is a two day workshop for cancer patients and their
advocates to learn how to best prepare for and manage their fight against
the disease. The Boot Camp will be hosted in Houston and will accommodate
up to 60 individuals. The time will be spent reviewing the 15 different
aspects of the MAP. Upon completion, patients and their advocates will be

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
equipped to properly research, organize their resources, follow a nutrition
and exercise program, prepare for treatment, and mobilize their friends and
family.

Additionally, Boot Camps will offer Cancer.im a control group of individuals


that comprise the target market of the Cancer.im social network.
Furthermore, they create a grassroots awareness of the company and
altruism associated with this project. Cancer.im believes that the individuals
who attend the Cancer Boot Camp will willingly unlock their own contact
database and resources to our project, thereby creating opportunity and joint
venture possibilities that would otherwise be overlooked. Like the website,
nobody will be turned away due to an inability to pay.

Search Engine Ad Placement


Cancer.im will leverage search engine keyword advertising, such as Google
Ad Words and Yahoo Keyword Marketing, to drive traffic to the Cancer.im
information and sign up pages. This campaign will begin with the release of
Cancer.im beta.

Webisodes & Internet Video Commercials


Cancer.im is currently developing internet webisodes and internet
commercials that will air on YouTube.com and other video hosting sites.

Cancer Industry Partnerships


Cancer.im is positioned as a natural marketing partner for hospitals, clinics,
and oncologists because Cancer.im is a free tool for any cancer patient or
advocate. Additionally, all cancer charities will be able to use Cancer.im to
reach out to, recruit, fundraise, and coordinate their volunteers.

Due to the altruistic nature of the Cancer.im business model, and the fact
that we offer free membership to all cancer patients, advocates and
volunteers, our agenda is in line with that of churches, community
organizations and charities. Cancer.im will actively market to the leadership
of these organizations. The goal of this effort is to receive free placement in
organizational publications and announcements at events to increase
awareness of the social network in the minds of their constituents.

Cancer.im will further create value for churches, community organizations,


and charities by providing them free access to Cancer.im’s social network
infrastructure. Essentially, Cancer.im will create an organizational page
administrated by the organization. This page will allow them to organize and
mobilize their members through the Cancer.im infrastructure. Cancer.im will
also provide these organizations with new outlet for outreach, recruiting new
members and harvesting donations.

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prior written approval.
Competitive Analysis
Cancer.im is in the unique position to gain first mover advantage in the
untapped Social Support Network marketplace. At the date of this
publication, there are no cancer social networks that offer the user
experience generated by Cancer.im. The following companies have one or
more features similar to Cancer.im.

Company Description

Patientslikeme.com PatientsLikeMe is a social networking health site that


enables its members to share treatment and
symptom information in order to track and to learn
from real-world outcomes.

Disaboom.com Disaboom is a social networking website, described


by founder Dr. Glen House as a premier
interactive online community dedicated to improving
the way individuals with disabilities or functional
limitations live their lives.

WebMD WebMD is a medical and wellness information


service, primarily known for its public Internet site,
which provides health information, a symptom
checklist, pharmacy information, blogs of physicians
with specific topics and a place to store personal
medical information

CancerCare.org CancerCare is a non-profit organization that provides


services to people affected by cancer, including
cancer patients, friends and family of people with
cancer, and people who have lost friends and family
to cancer. CancerCare's services include counseling
(including web-based support groups), financial
assistance, information about various types of
cancer, treatments, the challenges of coping with
cancer or grief and educational programs.

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prior written approval.
Medhelp.org MedHelp partners with doctors from hospitals and
medical research institutions to deliver
online discussion boards on more than 150
healthcare topics. The company's slogan is "Finding
Cures Together."

Dailystrength.org DailyStrength is a social networking website where


users share emotional support and discuss their
struggles and successes with a wide variety of
medical, psychological and general life challenges.

Organizedwisdom.co OrganizedWisdom.com is a human-powered search


m service for health (or human search engine) launched
in alpha test in October 2006 by Steven H. Krein and
Unity Stoakes. As of July 2008, the project is in beta
test. It differentiates itself from algorithmic search
engines like Google, as well as other directory sites
like DMOZ and Yahoo by tracking and building hand-
crafted result sets for many of the currently popular
health search terms.[1][2]

ACOR.org ACOR is a unique collection of online communities


designed to provide timely and accurate information
in a supportive environment.

Imtooyoungforthis.or Support service for young adults affected by cancer.


g

Cancerhopenetwork.o At Cancer Hope Network, the Website provides free,


rg confidential, one-on-one support to people with
cancer and their families. They match patients with
trained volunteers who have themselves undergone a
similar experience. They also provide support and
hope to help patients and families look beyond the
diagnosis, cope with treatment, and start living life to
its fullest once again.

Caringbridge.org A CaringBridge website helps keep loved ones


informed during difficult times. In return, family and
friends give patient and caregiver support through
guestbook messages.

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prior written approval.
Cancerbuddiesnetwor This Website hopes to create a haven where people
k.org living through similar cancer experiences, be they
patients, caretakers, or family and friends, can get
together with others in the same situation and even
in the same part of the world for the purpose of
giving and receiving cancer support, sharing,
comparing, chatting and making long-lasting
friendships.

Planetcancer.org Planet Cancer is a community of young adults with


cancer.

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prior written approval.
Newswire

Newswire is a wholly owned subsidiary of Extensions, Inc. (OTC: EXTI) with a


website address of (www.newswire.net). It is a social network news service
engaged in providing journalists with a credible platform from which to report
the news free from corporate influence and bias. Newswire offers a unique
value proposition to corporations, communities, charities and causes through
their diverse network of writers, photographers, videographers, bloggers,
and other independent online journalists.

Newswire’s platform allows its associate journalists the ability of distributing


their work throughout the internet. This distribution platform is also made
available to Newswire’s corporate clients who look to Newswire to distribute
their press releases on a per release basis. Newswire’s back end social
network serves as a collaboration and research platform tool for all Newswire
Journalists to accomplish reporting goal.

Newswire.Net is a social network built on the Extensions, Inc. (www.ext.com)


“EXT” platform; it is dedicated to organizing independent journalist, blog
writers and other active social media contributors for the purpose of
enhanced media credibility and broader press release acceptance, and
coverage. We believe the www.newswire.net has the potential of being an
organic Search Engine Optimization (SEO) tool aimed at small business
owners, content publishers and causes looking for an economic way of
broadcasting their content.

Press releases can be a powerful form of advertising for small businesses.


Why shouldn’t the creation of a new product line, the opening of a new store,
or the hiring of a new President or CEO be news? For the most part, stories of
these sorts are not picked up because media outlets make their profit from
advertising, they publication of these stories is seen as giving away what
they are trying to sell. From Newswire’s perspective, news is news, whether
it comes from the private or public sector, the government or a corporation,
a school or a store.

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prior written approval.
In the end, who will benefit from Newswire and its work? First of all, the
writers who will become associates of the network. They will receive
credentials as journalists and the backing of a news organization. Second,
there are the many small businesses, local non-profits, and community
organizers, who for a minimal cost can use Newswire to ensure their news
becomes news. Lastly, there are the many people who are thirsty for a
source of news that is not simply what a media outlet wants them to know,
but represents the full breadth of what is truly happening around them.

Mission Statement
Newswire’s Mission is to become the internet newspaper of the future, by
uniting independent journalists with a credible collaboration and distribution
platform from which they can report news independently of corporate
influence.

The Newspaper of the Future


Where do most people go now to get their news? If the sharp reduction in
newspaper readership has taught anything, it is that the internet has
become the major source of information for people trying to understand what
is happening in their world. Yet anyone who uses the internet or even twenty-
four hour news channels as their source for news also knows the limitations
of these platforms. The same limited number of stories gets circulated over
and over again. News channels get fixated on one or two stories, to the
exclusion of everything else. Even local newspapers depend more and more
on large national and global press associations for their stories. The result is
a plethora of versions of the same three or four stories, and no coverage of
small scale, local interest and business stories. How can it be that as the
number of all-news networks increases and the reach of the internet
expands, there seems to be less and less "news"?

Newswire represents a New Source for News and the Newspaper of the
Future. Newswire will make use of a patent-pending technology to harness
the power of independent bloggers, writers and journalists and the extent of
the internet to create a forum for all news stories, not simply the few that
interest the main media outlets. Newswire seeks to be for the news world
and for independent journalists what the Sundance film festival has become
for cinematography and independent filmmakers. The technology used by
Newswire will allow news stories with even the smallest niche audiences to
find those readers, and give truly talented but underappreciated
independent writers, bloggers and journalists an opportunity to make a real
impact.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
The technology used by Newswire will give small and local businesses, not-
for-profits and community organizers a platform for their press releases.
Newswire will work on the supposition that if it is news to you, then it is news
to everyone else. Rather than taking the time and effort to put together a
press release and hoping it will get picked up, every press release sent to
Newswire will be carried on their network. Now people will have the
opportunity to get a real feel for what is happening in their town, region, and
country, uncensored by a supervising media outlet. In this sense Newswire
will not only be the newspaper of the future; it will also be the news outlet
that the Founding Fathers’ of the US no doubt dreamed of when they drafted
the 1st Amendment to the Constitution regarding freedom of speech.

Intellectual Property
Newswire’s social network concept and journalist collaboration platform is a
patent pending technology titled “Method of Creating and Maintaining a
Social Network News Agency and Press Release Distribution Service”. This
provisional patent leverages the utility of caused based social networking
and provides the following credibility, distribution, and monetization to
independent journalists:

3. Report and distribute news over a reputable medium


Application process including the grading of writers abilities
Code of Ethics pledge and internal oversight
Editorial oversight, approval and writer assistance
Research assistance and access to topic specific micro social networks
(MSN) for research and collaboration
Physical press pass, with multiple electronic verification of same
Editor Assistance in booking interviews and gaining press access
Method of monetizing writing
Method of collaborative distribution

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Features & Functionality
Newswire.net has a suite of options available to journalists, readers, and
companies looking to distribute press releases.

Press Release Distribution


Newswire offers companies a distribution option that bridges the 3 major
online components of online news sources (such as Google News), search
engine optimization (such as Yahoo Search), and social network seeding
(such as Facebook and Twitter).

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Article Guarantee
When a business or organization submits a press release to Newswire, a
credentialed writer(s) will research the press release, and interview the
company issuing the press release. The result being credible news article(s)
being written explaining the press release from a News perspective. This
combination of press release distribution and article writing also serves as a
natural Search Engine Optimization (SEO) tool, allowing the issuer the ability
to optimize “key” industry words for better positioning on internet search
engines.

Journalist Profiles
Newswire gives independent journalists the platform they need to report the
news. This includes an online profile detailing the journalist’s credentials,
portfolio, and current project.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Journalist Social Network
Sitting behind the Newswire.net website is a social network setup exclusively
for Newswire journalists. It serves as a forum for online research and
collaboration on leads and stories. It is this back end network that allows
Newswire to serve as a true incubator of unique content and journalistic
integrity.

Access to this social network is restricted to journalists who have gone


through the Newswire application process.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Journalism Staff Potential
Estimates for the number of independent writers, bloggers and journalists
currently at work on the internet vary, the best studies we can find say we
are a nation of over 20 million bloggers5, with 1.7 million profiting6 from the
work, and 452,000 of those using blogging as their primary source of
income7. That’s almost 2 million Americans getting paid by the word, the
post, or the click — whether on their site or someone else’s. Newswire wants
to harness the talent of those writers by giving them the credibility and
backing of a news organization, and helping them generate income by
writing up press releases and articles for small businesses and other local
news sources.

Newswire will vet each writer before they become a part of the network.
Each one will submit five articles on a subject of interest to them, which will
then be graded by editors at Newswire for spelling and grammar, structure,
content, and readability. Once a writer’s work has passed muster, each writer
will need to agree to standard of journalistic ethics and conduct. Only then
will they become full-fledged members of the Newswire network. This will
ensure that articles on Newswire can be trusted as news and improve the
overall credibility of everything put out by the Newswire network.

Newswire Guest
This is the lowest form of Newswire membership. It is attained by people
who simply sign up for an account or connect via Facebook Connect.

Newswire Member
This is a person who is interested in receiving updates from Newswire and to
access Newswire’s unique content. Through this membership they receive
email updates on Newswire events and services.

Newswire Company
This is a Newswire corporate account that allows a client company to
maintain a profile on Newswire from which all of their press releases and
related articles are indexed and accessible. Through this mechanism, client
companies are able to organize all press releases and news related to their
company.

Provisional Writer

5
The Blogosphere a Mass Movement from Grass Roots:
http://www.emarketer.com/Report.aspx?code=emarketer_2000494
6
Important Blogging Statistics http://www.blogworldexpo.com/general-information/important-statistics
7
Only Two Percent of Bloggers Can Make A Living:
http://www.mediabistro.com/galleycat/trends/only_two_percent_of_bloggers_can_make_a_living_100207.asp

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
This is a holding account for writers interested in obtaining full Newswire
Journalist credentials. They maintain provisional status until they satisfy the
writing requirements necessary. This is the first step of the application
process for writers interested in becoming Newswire Journalists.

Associate Journalist
This is the standard level of Newswire writer. Associate
Journalists receive press badges, have credentials checked, and
agree to additional terms and conditions before attaining this
level.

Senior Journalist
This writing level is reserved for Newswire Journalists who
demonstrate a high level of quality and quantity of Newswire
participation.

Provisional Editor
This is a holding account for people interested in an editor or sales position
with Newswire. They maintain provisional status until they are interviewed
and retained as an Associate Editor or Senior Editor (see below).

Associate Editor
The Associate Editor title is essentially a cover for salespeople
engaged in cold calling and pitching press release distribution
customers. Associate Editors receive press badges, are eligible
for commissions, and agree to additional terms and conditions
before conducting business as Associate Editors.

Senior Editors
These are actual editors engaged in the review, modification,
and publishing of press releases and articles submitted to
Newswire. This is an actual position with Newswire in that
people must complete a full interview process before becoming
Senior Editors.

Administrators
Administrators are Newswire employees responsible for overseeing and
facilitating the entire Newswire Content Management System and business
model.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Revenue Model
Newswire has the following revenue opportunities built into its model.

Press Release Distribution


Newswire offers press release distribution starting at $250 per press release.
This price is in line with industry standards with comparable services. This
value proposition is further enhanced by Newswire’s ‘Article Guarantee’, a
service included in our provisional patent that has yet to be offered by any
newswire service.

Advertising
As Newswire is a hub for unique content on the web, opportunity for online
advertising exists on every page. Newswire has the infrastructure in place to
capitalize on Cost per Click and Cost per Action advertising.

Cost per Click advertisers can purchase packages by the number of


impressions or the length of time their ad is displayed.

Cost per Action advertisers are sourced through 3rd Party affiliate marketing
companies, such as ClickBank and AffiliateHub.

Associated Content Model


Newswire’s unique content allows Newswire to be the source for companies
and websites needing unique content. This revenue will continue to develop
as Newswire grows its writing staff.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Industry & Competitive Analysis
The Newswire Industry is a competitive one with various levels of service and
distribution capabilities. The leaders in the industry have built their brand
and reputation over time and now leverage their brand to justify higher
prices.

Newswire’s name and website alone allow them to participate in this arena.
Further, their pricing model is competitively priced relative to the other
leading wire services.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Newswire Provisional Patent

Title: Method of Creating and Maintaining a Social Network News


Agency and Press Release Distribution Service.

ID Number: 61184832

Date Issued: June 7, 2009

Method of Creating and Maintaining a Social Network News Agency


and Press Release Distribution Service.

Where do most people go now to get their news? If the sharp reduction in
newspaper readership has taught anything, it is that the internet has become the
major source of information for people trying to understand what is happening in
their world. Yet anyone who uses the internet or even twenty-four hour news
channels as their source for news also knows the limitations of these platforms. The
same limited number of stories gets circulated over and over again.

News channels get fixated on one or two stories, to the exclusion of everything
else. Even local newspapers depend more and more on large national and global
press associations for their stories. The result is a plethora of versions of the same
three or four stories, and no coverage of small scale, local interest and business
stories. How can it be that as the number of all-news networks increases and the
reach of the internet expands, there seems to be less and less "news"?

News Channels have also shunned rather than embraced the more than 12,000,000
new online journalists, who without a news distribution platform are left in
haystacks reporting on needles.

Our method is to leverage the utility of caused based social networking and provide
the following credibility, distribution, and monetization to independent journalist:

1. Report and distribute news over a reputable medium


2. Application process including the grading of writers abilities
3. Code of Ethics pledge and internal oversight
4. Editorial oversight, approval and writer assistance
5. Research assistance and access to topic specific micro social networks (MSN)
for research and collaboration
6. Physical press pass, with multiple electronic verification of same
7. Editor Assistance in booking interviews and gaining press access
8. Method of monetizing writing
9. Method of collaborative distribution

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 1 Traditional Media Non Acceptance of Independent

Content and Independent Journalist

S m a ll B u s i n e s s

No
D is t r ib u t io n

No No
A d S a le s W r it in g
T ra d it io n a l
No
M e d ia
In c o m e No
C r e d e n t i a ls

No
D i s t r i b u t io n

In d e p e n d e n t J o u r n a l i s t

Independent Content, not providing any predictable ad revenue support, is


denied access into mainstay media due to the fact that it is a liability to their
limited physical paper cost.

No Ad Sales + No Writers + No Distribution = Independent Content

Independent Journalist, not having an editorial process or membership from a


mainstay media outlet is branded as an independent journalist (free lancer) and
as such is relegated into 2nd class citizens in the eyes of the reporting
community.

No Media Credentials + No income + No Distribution = Independent


Journalist

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 2 Method of accepting and distributing Independent Content
and Independent
Journalist

1. Independent Content
submits Press Release to
the Newswire.Net Engine
P re ss R e le a se C o n te n t P ro v id e r
(See Figure 2.1)

2. Press Release is distributed


and posted to Associate
Writers Writing Assignment
Pool ( See Figure 2.2)
1
4

3. Independent Journalist New s 3


calls, interviews Press D is t rib u t io n
Release Content Provider.

2
4. Press Release Content
5
provider approves Article
which is submitted and
posted on the
Newswire.net article site.

In d e p e n d e n t J o u rn a list

5. Article is posted onto


Independent Journalist
Newswire.net public site with credit and citation given(See Figure 2.3)

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 2.1 Independent Content Approval & Distribution Cycle

P r e s s R e le a s e C o n t e n t P r o v i d e r

1 5.

N e w s w ire w r it e r r e c e iv e s r e je c t io n a n d
P r o v id e r p a y s f o r a n d s u b m it s c o n t e n t
c o n t a c t s C o n t e n t P ro v id e r t o a s s is t
f o r a p p r o v a l a n d d is t r ib u t io n

2
4.

E d it o r a p p r o v e s 3. E d it o r d e n ie s
p r e s s r e le a s e f o r d i s t r i b u t io n p r e s s r e l e a s e f o r d i s t r ib u t i o n

5.
7.

P r e s s R e le a s e
K e y W o rd
O p t im iz e d

6.

P re ss
R e le a s e
R e a d y fo r
D is t r ib u t io n
8.

P re s s R e le a s e C o n te n t P ro vid e r V e rif ic a tio n to A c c u ra c y a n d A p p ro va l

9.

N e w s w ir e
P re ss
R e le a s e
Sent

1. Press Release Content Provider pays for and submits content for approval and
distribution
2. Editor reviews content and Rejects (see Step 3) or Approves See Step 6
3. Editor denies content
4. Random Associate writer is tasked out by editor with the rejection and reason(s) and
hands out the assignment to the writer of contacting Press Release Content Provider
and assisting them on producing content which can be approved
5. Associate Writer assist Press Release Content Provider to resubmit Press Release
(See Step 1)
6. Editor approves of Press Release Content
7. Press Release is key word optimized
8. Press Release is sent back to the Press Release Content Provider for verification of
accuracy and approval

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
9. Press Release Content Provider approves content and verifies accuracy (See Step 10)
Press Release Content Provider disapproves content and or denies accuracy (See
Step 1)
10. Press Release is distributed And Placed in Associated Writer Assignment pool

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 2.2 Independent Content Distribution and Independent Journalist
Article Assignment with Payment

N e w s w ir e
P re ss
R e le a s e
Sent
1.

P re s s R e le a s e S u b m it t e d t o A s s o c ia t e W r it e r 12. A s s ig n m e n t
A s s ig n m e n t P o o l C o m p le t e

2. 13.
W rit e r
C r e d it e d

4.
A s s o c ia t e W r it e r s
S o c ia l N e t w o rk

3.
14.

11.
W r it e r
W r it e r g e t
a c c e p ts
P a id
A s s ig n m e n t

5.

W r it e r E d it o r
A r t ic le
I n t e r v ie w s A p p ro v e d A p p ro v e d
W r it t e n
C lie n t 6. 7. D e n ie d 8.

10.

9.
D e n ie d

1. Press Release Content is distributed


2. Press Release submitted to Associate Writer Assignment pool
3. Assignment is broadcasted over the social network to all writers with Fee to be paid
upon completion
4. Associate Writer accepts Article from pool which then removes the Press Release
from eligibility
5. Associate Writer, calls and interviews Press Release Provider to clarify facts
6. Associate Writer writes article
7. Associate Writer submits article for editor approval or rejection
8. Editor Approves (see Step 11) or Editor Denies (see Step 9)
9. Editor Denies
10. Writer rewrites article and resubmits for Editor approval
11. Writing Assignment Complete
12. Associate Writer submits courtesy copy to Press Release provider
13. Associate Writer is credited with article and summary with full article link is posted on
Associate writers Newswire.net Homepage

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
14. Independent Writer is compensated as per pre assignment agreement

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 2.3 Independent Journalists Online Article Credit and Citation

1.
2.

1. Title of approved article


2. Author of approved article

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 2.3.1 Independent Journalists Online Article Credit and Citation Verification
Page

1.

2.
1. Author picture and misc. information
2. Articles written (title and excerpt)

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 3. Associate Writer Article Written off of Independent Content Press
Release Submitted

N e w sw ir e
C u st o m e r

1.

3.

2. 7.
P r e ss R e le a se
N e w sw ir e P r e ss S u b m it t e d
R e le a se W r it e r t o N e w sw ir e
S u b m issio n E n g in e

4.
8.

A r t i c le W r i t t e n Ke y W o rd N e w sw ir e
fr o m p r e ss r e l e a se O p t im ize d J o u r n a list
a n d In t e r v i e w A ssig n m e n t

5.
9. 6.

P r e ss R e le a se
A r t icle D ist r ib u t e d o n
D ist r ib u t e d o n
N e w sw ir e .n e t a s
N e w sw ir e .n e t a s
a P r e ss R e le a se
a P r e ss R e le a se

1. Newswire Customer request a Press Release to be written from an approved


Newswire Associate writer
2. Newswire Associate writer a press release on behalf of client
3. Client submits, verifies accuracy and approves press release
4. Press Release is Key Word Optimized for Search Engines
5. Press release is approved by Newswire Editor and distributed on the Newswire
network
6. Press Release is posted to Newswire Associate Writer Assignment Board
7. Associate Writer interviews press release client

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
8. Associate Writer writes article and Editor approves
9. Article is posted and distributed on the Newswire Network as a Article

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 3.1 Separating Press Release Writers, from Article Writers

N e w s w ire
C u sto m e r

1
8
2

N e w s w ir e P re s s N e w sw ir e
E t h ic s 7
R e le a s e W r it e r
P o lic y

3
A r t ic le
P u b lis h e d

P r e s s R e le a s e N e w s w ire
W r it t e n J o u r n a lis t
A s s ig n m e n t

4 6

P r e s s R e le a s e
5 P re s s R e le a s e P o s t e d o n
D is t rib u t e d o n
A s s o c ia t e W r it e r
N e w s w ir e .n e t a s
a s s ig n m e n t b o a rd
a P re s s R e le a s e

1. Newswire Customer request a Press Release to be written from an approved


Newswire Associate writer
2. Newswire Associate writer a press release on behalf of client
3. Client submits, verifies accuracy and approves press release
4. Press release is approved by Newswire Editor and distributed on the Newswire
network
5. Press Release is posted to Newswire Associate Writer Assignment Board
6. Associate Writer accepts assignment
7. Associate Writer interviews press release client
8. Associate Writer writes article and Submits it to the editor who checks it through the
Newswire.net Ethics Policy

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
9. Article passes Ethics Policy and is published on the Newswire Network
10. Article is posted and distributed on the Newswire Network as a Article

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 3.2 Achieving Key Word Search Engine Equilibrium (SEE) via a
combination of
Key Word Press Releases followed up by Key Word Articles

S e a r c h E n g in e E q u ilib r iu m
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

A r t ic le W r it in g
fro m P re ss
R e le a s e
Se a r ch E n gin e K e y w o rd Lo n ge v it y

N EW SW IRE
P r e s s R e le a s e
A r t ic le W r it in g
E n g in e

N e w s w ir e P r e s s
R e le a s e

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Se a r c h E n g in e K e y w o r d A b s o r p t io n

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prior written approval.
Figure 4. Associate Writer Application Process

N e w sw ir e
A sso c ia t iv e
J o u r n a list
A p p lic a t io n

A cce p t a n ce o f A cce p t a n ce o f A cce p t a n ce o f


J o u r n a list ic N e w sw ire .n e t
N e w sw ir e .n e t
E t h ics P o licy T e r m s o f Se r v ic e
P r o - B o n o P o icy

P r o b a t io n a r y
W r it e r S t a t u s

P a sse d C lie n t N e w sw ir e A sso c ia t e


5 A r t icle s w r it t e n
Phone W r it e r St at u s
a cce p t e d a n d A c h ie v e d
In t e r v ie w T e st
su b m it t e d

1. Newswire Independent Journalist Application (Name-Photo ID- Social Security-


Email/Phone Verification)
2. Newswire Independent Journalist Signed Acceptance of Ethics Policy
3. Newswire Independent Journalist Signed Acceptance of Newswire Terms of Service
4. Newswire Independent Journalist Signed Acceptance of Newswire Pro-Bono and
Community responsibility Pledge
5. Newswire Independent Journalist Probationary Status Granted
6. Newswire Independent Journalist Takes and Passes Phone Interview Test
7. Newswire Independent Journalist accepts writes and get editor approval on 5 articles
to be written
8. Probationary Status Lifted - Newswire Associate Journalist granted

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 5. Physical Media Press Pass with Electronic Verification of Same

P h y sic a l P r e s s P a s s E le c t r o n ic V e r if ic a t io n
C r o ss V e r if ic a t io n F e a t u r e s
(S e e F ig u r e 4 . 1 ) (S e e F ig u r e 4 . 2 )

W r it e r 's p r e ss p a ss v e r if ic a t io n
F ig u r e 5 . 1 - S e c t io n 1 F ig u r e 5 . 2 - S e c t io n 1
in t e r n e t p a g e

W r it e r 's n e w sw ir e . n e t d ir e c t
F ig u r e 5 . 1 - S e c t io n 2 F ig u r e 5 . 2 - S e c t io n 7
d ia l p h o n e n u m b e r

F ig u r e 5 . 1 - S e c t io n 3 N am e F ig u r e 5 . 2 - S e c t io n 3

I d e n t if ic a t io n N u m b e r
F ig u r e 5 . 1 - S e c t io n 4 F ig u r e 5 . 2 - S e c t io n 4
ID

F ig u r e 5 . 1 - S e c t io n 5 Photo F ig u r e 5 . 2 - S e c t io n 9

F ig u r e 5 . 1 - S e c t io n 6 E d it o r D e sk p h o n e n u m b e r F ig u r e 5 . 2 - S e c t io n 2

F ig u r e 5 . 1 - S e c t io n 7 W r it e r 's C u r r e n t S t a t u s F ig u r e 5 . 2 - S e c t io n 5

B a r C o d e C o n f ir m in g W r it e r 's
F ig u r e 5 . 1 - S e c t io n 8 C r e d e n t ia ls

W r it e r 's S ig n a t u r e
F ig u r e 5 . 1 - S e c t io n 9

W r i t e r 's N e w s w i r e .N e t e m a i l
F ig u r e 5 . 1 - S e c t io n 1 0 a d d res s F ig u r e 5 . 2 - S e c t io n 8

W r i t e r 's N e w s w i r e .N e t A r t i c l e s
w r i tten A r c h i v e F ig u r e 5 . 2 -S e c t io n 1 0

W r it e r 's N e w sw ir e . N e t
F ig u r e 5 . 2 - S e c t io n 1 1
P r e s e n t A r t ic le A ssig n m e n t

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 5.1 Physical Media Press Pass

1 w w w .k a re n .sm ith .n e w sw ire .n e t


D ir e c t L i n e (2 5 3 ) 2 2 0 -4 6 0 1 2

PR ESS PASS
3 N am e: K a r e n S m ith
ID J1 2 3 4 5 4
E d ito r s D e s k N u m b e r
5 (2 5 3 ) 2 2 0 -4 6 0 0 6
V A LI D T O
11/ 30/ 2009 7
Th i s j o u rn al i s t i s o b tai n i n g n e w s an d p h o to s o n b e h al f o f
N EW SW I R E. N ET Th i s b ad ge e n ti tl e s th e c arri e r to th e
n e c e s s ary a c c e s s th a t i s re q u i re d to ge t n e w s an d / o r
p h o to grap h . Th i s ri gh t i s gu a ra n te e d p e r th e Fi rs t
A m e n d m e n t o f th e U n i te d Sta te s C o n s ti tu ti o n
P ro p e rty o f N e w s w i re . n e t, I n c . 8
2 5 3 - 2 2 0 -4 6 0 1
9
S ig n a t u r e

N E W S W IR E .N E T
10 k a re n .sm ith @ n e w sw ire .n e t
1. Newswire Independent Journalist Newswrie.Net unique web address
2. Newswire Independent Journalist Assigned Phone Number
3. Newswire Independent Journalist Full Legal Name
4. Newswire Independent Journalist Identification number
5. Newswire Independent Journalist Photo
6. Newswire Editor Desk Phone Number for Newswire Writer credential verification
7. Newswire Independent Journalist Press Pass Expiration Date
8. Newswire Independent Journalist electronic bar code name and ID verification
9. Newswire Independent Journalist signature accepting our Ethics policy and TOS
10. Newswire Independent Journalist assigned Newswire.Net email address

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 5.2 Internet Verification of Newswire Press Pass

1. Newswire Independent Journalist Newswrie.Net unique web address


2. Newswire Editor Desk Phone Number for Newswire Writer credential verification
3. Newswire Independent Journalist Full Legal Name
4. Newswire Independent Journalist Identification number
5. Newswire Independent Journalist Press Pass Status
6. Newswire Independent Journalist Writing Assignment Status
7. Newswire Independent Journalist Assigned Phone Number
8. Newswire Independent Journalist assigned Newswire.Net email address
9. Newswire Independent Journalist Photo
10. Newswire Independent Journalist written article archive
11. Newswire Independent Journalist present assignment verification

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 5.3 Editor Phone Verification of Newswire Associate Writer

N e w s w i r e W r i te r 1
P res en t M ed ia S e c u r it y a t N e w s w i r e W r i te r
P a s s a t E v e n t to E v e n t C a lls 5 G r a n te d M e d i a
s e c u r i ty E d it o r N u m b e r A c c e s s to e v e n t

2
4
w w w .k a re n .sm it h .n e w sw ire .n e t
D ire c t L in e (2 5 3 ) 2 2 0 - 4 6 0 1

P R ESS P ASS
N am e : K a re n S m ith
ID J12345
E d ito rs D e sk N u m b e r
E d i t o r c o n fi r m s
(2 5 3 ) 2 2 0 - 4 6 0 0
i n fo r m a t i o n a n d
V A LID T O 3 re q u e s t th a t m e d ia
11/ 30/ 2009
T h is j o u r n a li st i s o b t a i n i n g n e w s an d p h o t o s o n b e h a l f o f c o u rte s y b e give n
N E W SW IR E .N E T Th is b ad ge e n t i t l e s t h e c a rri e r t o t h e
n e c e ssa ry a c c e ss t h a t i s re q u ire d t o ge t n e w s a n d / o r
p h o t o gra p h . T h i s ri gh t is gu a ra n t e e d p e r t h e F i rst
A m e n d m e n t o f t h e U n i t e d St a t e s C o n st it u t io n
P ro p e rt y o f N e w sw i re .n e t , In c .

253- 220-4601
S i g n a tu r e

N E W S W IR E .N E T
k a re n .sm it h @ n e w sw ire .n e t

Newswire Independent Journalist identifies he/she is an associate writer and present


Newswire Press Pass to security:
1. If security question credential Newswire writer can point out the editor desk number
for verification of credentials;
2. Security calls Editor Desk and give the desk Name and ID Number of Badge;
3. Editor looks up Newswire Writer and confirms is the pass is in good standing and
relay information of what the writer is presently writing about. Editor also ask
security to give grant newswire writer media courtesy;
4. Newswire writer granted access;
5. If Denied Editor can see if he can call the media relations desk (if not closed) to see if
they will extend courtesy.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 5.4 Newswire Associate Writer Phone Number

N e w sw ir e A sso c ia t e W r it e r s A ssig n e d
phone num ber
1
2

w w w .k a re n .sm it h .n e w sw ire .n e t
D ire c t L in e (2 5 3 ) 2 2 0 - 4 6 0 1
C a lle d v o ic e m a il st a t in g y o u r e a c h e d
P R ESS P ASS " w r it e r " a t n e w sw ir e . P r e ss 1 t o le a v e
a m e ssa g e o f p r e ss 2 t o b e f o r w a r d e d
N am e : K a re n S m ith
ID J12345
t o " w r it e r "
E d ito rs D e sk N u m b e r
(2 5 3 ) 2 2 0 - 4 6 0 0
V A LID T O
11/ 30/ 2009 3 4
T h i s jo u r n a li st is o b t a i n i n g n e w s an d p h o to s o n b e h a l f o f
N E W SW IR E.N E T Th is b a d ge e n t it le s th e c a rr i e r t o th e
n e c e ssa ry a c c e ss t h a t is r e q u i re d to ge t n e w s a n d / o r
p h o t o g ra p h . Th is r i gh t is g u a ra n t e e d p e r t h e F i rst
A m e n d m e n t o f t h e U n i te d St a t e s C o n sti t u ti o n
P ro p e r ty o f N e w sw i re .n e t , In c .

2 53- 220-4601
2 . is p r e sse d
S i g n a tu r e 1 . is P r e sse d C a ll f o r w a r d e d t o
N e w sw ir e V o ic e M a il
N E W S W IR E .N E T S y st e m
N e w sw ir e w r it e r s c e ll
k a re n .sm it h @ n e w sw ire .n e t phone

1. Newswire Independent Journalist assigned Newswire phone number


2. Phone when calls either routes to Newswire Voice Mail (option 1) or hunts the
newswire writer down via call forwarding (option 2)
3. Option 1 pressed taken to Newswire Voice mail
4. Option 2 pressed call is forwarded to Newswire Writer

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 5.5 Newswire Associate Writer Assigned Email Address

w w w .k a re n .sm it h .n e w sw ire .n e t
D ire c t L in e (2 5 3 ) 2 2 0 - 4 6 0 1
P O P 3 A c c o u n t fo r w a r d e d
P R ESS P ASS t o N e w sw ir e . n e t E m a il
Se r ve r
N am e : K a re n Sm ith
ID J 12345
E d ito rs D e sk N u m b e r
(2 5 3 ) 2 2 0 - 4 6 0 0
V A LID T O
11/ 30/ 2009
T h is jo u rn a list is o b ta in in g n e w s a n d p h o t o s o n b e h a lf o f
N E W S W IR E .N E T T h is b a d g e e n t itle s th e c a r r ie r t o t h e
n e c e ssa ry a c c e ss t h a t is r e q u ir e d t o ge t n e w s a n d / o r
p h o t o gr a p h . T h is rig h t is gu a ra n te e d p e r t h e F i rst
A m e n d m e n t o f t h e U n ite d S ta te s C o n stit u tio n
P r o p e rt y o f N e w sw ire .n e t , In c .

253- 220-4601
S i g n a tu r e
A sso c ia t e w r it e r N e w sw ir e E m a il
A d d r e ss
N E W S W IR E .N E T
k a re n .sm it h @ n e w sw ire .n e t

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 5.6 Newswire Associate Writer Assigned Email Address

N e w sw ir e W r it e r 1 E d i to r A p p r o v e s A r ti c l e
c o n t a c t s E d it o r a b o u t a n d p o st a s a cu rren t
n e w A r t ic le t h e y a r e a s s ign m en t o n N ew s w ire
w r it in g w r i te r 's w e b s i te

1. Newswire Independent Journalist contacts Newswire Editor to register an article


they want to write.
2. Newswire Editor approves article and post article summary and scope on the
Newswire Independent journalist web site.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 5.7 Newswire Editor Assistance in Obtaining Newswire Writer Access to
Event

W r it e r R e q u e st A c c e ss t o 1
N e w s E ve n t C o n t a c t s E d it o r

E d it o r C o n t a c t s M e d ia R e la t io n s o f
E ve n t
8

E d it o r R e q u e st M e d ia C o u r t e sy f o r
W r it e r

6 4

W r it e r a t t e n d s e v e n t M e d ia E v e n t R e c e iv e s
A p p ro ve d D e n ie d
7 L e t t e r f r o m E d it o r ,
5

10
W r it e r w r it e s a r t ic le M e d ia E v e n t R e c e iv e s
a b o u t e ve n t A r t ic le f r o m w r it e r

1. Newswire Independent Journalist contact editor about getting into an event to


write a story about it
2. Editor Contacts Media Relations department of Event
3. Editor Explains who Newswire is and what are writer is trying to accomplish
4. Media Relations department denies request
5. Editor send out letter follow up with media packet of who Newswire is
6. Media Relation Department Approves Newswire Access
7. Writer Attends event
8. Writer takes Notes at Event (Records/Photgraphs)
9. Writer writes article about event
10. Editor send article to Media Events department contact with a thank you.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Figure 6.0 Collaborative Based Research Networks

M em b er M an agem en t

T o p ic S p e c if ic C o lla b o r a t iv e B a se d
R e se a r c h N e t w o r k In v it e

S o c ia l S e e d in g

T o p ic R S S T o p ic
T o p ic B lo g s T o p ic W ik i's
Fe e d s D is c u s s io n s

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prior written approval.
Claims
1. A method of organizing independent member journalist for the purpose of creating
unique content.
2. A method of organizing independent journalist for the purpose of distribution of the
unique content created in 1 above.
3. A method of creating a union of independent member journalist for the purpose of
creating unique content.
4. A method of creating a union of independent journalist for the purpose of distribution
of the unique content created in 1 above.
5. A method of creating journalistic credibility for the union of independent member
journalist for the purpose of distribution of the unique content created in 1 above.
6. A method of distributing content from independent journalist through other
independent journalist’s member’s content web site, blogs, post.
7. A method of distributing press releases through other independent journalist’s
member’s content web site, blogs, post.
8. A method that a press release submitted on our platform has a third party
independent article written about it.
9. A method that a press release submitted on our platform is broadcasted to
independent member journalist to be for picked up as an article assignment.
10. A method that an independent member journalist can be compensated to write an
article about a press release submitted on our platform.
11. A method that an independent member journalist can claim the assignment of writing
an article about a press release submitted on our platform.
12. A method that an independent member journalist article can be reviewed by an
editor and (when/if) approved can be posted and distributed on the platform.
13. A method of training our independent member journalist on how to conduct a proper
phone interview for the purpose of an article follow-up.
14. A method of requiring an independent member journalist to write 5 articles that are
acceptable to the community before application can be approved.
15. A method of allowing the independent member journalist to accept or decline new
journalist membership applications.
16. A method of allowing independent member journalist the ability of creating an
income by reporting on local or small business news..
17. A method of allowing small businesses to retain independent member journalist for
the purpose pf reporting on their business..
18. A method of creating a physical independent member journalist media press badge.
19. A method of creating an electronic verification of the physical independent member
journalist media press badge.
20. A method of creating a physical independent member journalist media press badge,
with electronic verification of same.
21. A method of creating an electronic webpage having the independent member
journalist name in the sub domain identifier. (ie www.name-of-jounralist.newsire.net)
media press badge.
22. A method of having the sub domain identifier. (ie www.name-of-
jounralist.newsire.net) embedded into the physical media press badge.
23. A method of creating and posting on the website (ie.www.newswire.net) an Editor
Desk phone number for the verification of independent member journalist standing.
24. A method of having the an Editor Desk phone number embedded into the physical
media press badge

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
25. A method of having the independent member journalist name, photo and
identification number in the sub domain identifier website. (ie www.name-of-
jounralist.newsire.net).
26. A method of having the independent member journalist name, photo and
identification number in the sub domain identifier website. (ie www.name-of-
jounralist.newsire.net) embedded into the physical media press badge.
27. A method of having the independent member journalist status
(active/suspended/terminated) identified in the sub domain identifier website. (ie
www.name-of-jounralist.newsire.net).
28. A method of having the independent member journalist status (name and
identification number) translated and embedded into the physical media pass as a
bar code.
29. A method of having the independent member journalist sign the physical media press
pass, confirming to the adherence or newswire.net, inc terms and conditions.
30. A method of creating an email having the independent member journalist name in
the sub domain identifier. (name-of-jounralist@newsire.net).
31. A method of allowing the independent member journalist access to their email
address name in the sub domain identifier. (name-of-jounralist@newsire.net).
32. A method of having the independent member journalist email address (ie name-of-
jounralist@newsire.net) identified in the sub domain identifier website. (ie
www.name-of-jounralist.newsire.net).
33. A method of having the independent member journalist email address (ie name-of-
jounralist@newsire.net) embedded into the physical media press badge.
34. A method of posting the independent member journalist articles in the sub domain
identifier. (ie www.name-of-jounralist.newsire.net) website.
35. A method where the independent member journalist can contact an editor to post a
new assignment which the independent member journalist is working on.
36. A method where the independent member journalist, new assignment is posted in
the sub domain identifier website. (ie www.name-of-jounralist.newsire.net).
37. A method where the independent member journalist, can contact a editor of the
platform to assist in getting the journalist access into a particular news venue.
38. A method where the editor(s) have the ability of finding and communicating with the
specific events media relations department on behalf of the independent journalist
member.
39. A method where the independent journalist member has access to a collaborative
Based Research Network.
40. A method where the independent journalist member can create a collaborative Based
Research Network.
41. A method where the independent journalist member can invite others to collaborate
on the independent journalist created Topic Specific Research Network
42. A method of increasing the credibility of content distributed via membership
application
43. A method of increasing the credibility of content distributed via members journalist
written ethics pledge
44. A method of increasing the credibility of content distributed via members journalist
written pro-bono pledge
45. A method of teaching independent member journalist how to create a micro social
network for the purpose of promoting a brand and/or increasing brand equity on the
internet.
46. A method of teaching independent member journalist how to create a micro social
network for the purpose of researching a topic
47. A method of teaching independent member journalist how to recruit other writers to
their micro social network for the purpose of assisting in researching a topic

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Newswire.Net Articles
1. Become Part of Newswire.net News Agency
2. Newswire.net Launches Its Social Network News Agency
3. Collective Independent Journalism is the Future of News
4. Writers Will Lead the Way to the News of Tomorrow
5. Newswire.Net Press Release Guarantee
6. Newswire.Net Press Release Guarantee 2
7. Newswire: The Newspaper of the Future
8. The Newswire Union

Become Part of the Newswire.net News Agency


News is definitely not what it used to be. From the traveling troubadour who
sang you the news while you sipped your ale to the 24-hour news station
taking a break only for commercials, the way reporters deliver and the way
people receive the news has changed immeasurably over the centuries. But
now, despite the existence of the internet, 24-hour talk radio and news
television channels, it seems harder to get a real handle on the news than
ever. All this technology should mean that the world would have access to
more news than ever before. Instead, it just means the same few stories get
broadcast and repeated over and over again.

Newswire, the new press service and journalist network, aims to change all
that for the better. It will make use of the internet and its already-existing
powerful search engines to organize and distribute the news to a world
hungry for something truly new. It will aim specifically to report on one of the
most neglected and overlooked sector of the news, small and local
businesses. Most importantly, it will tap into the great resource that is the
12,000,000 estimated independent writers and journalists currently at work
and underpaid in the world right now. If you are a blogger, hobby reporter, or
writer who can communicate someone else’s story, then Newswire is looking
for you!

Newswire will make use of a patent-pending process to distribute articles


across the major search engines’ news sections. Search engine news spiders
pick up stories and articles much faster than they do even regularly updated

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
web pages. The articles and press releases that Newswire-accredited writers
produce will be picked up almost immediately and made available to readers.
Since many of these articles will have writers’ bylines attached, this a great
way to get known as a recognized journalist.

The business model for Newswire is completely new and also patent-
pending. The focus will be on reporting as news what too many media outlets
overlook, largely because they depend on these entities for advertising
income: businesses, especially small and local ones. Any business can
submit a news item to Newswire, whether it is a new store opening, a new
product line roll out, or the addition of a new service to those already
provided. These news items will be either full blown press releases or simply
announcements. In the case of the latter, all accredited writers who are part
of the Newswire network will have the opportunity to be paid to produce
completed press releases. In exchange, Newswire writers will agree to take
press releases and write up the story into a news article to be released on
the Newswire platform. The business gets it press release out to the world
along with a news article, a writer gets a subject about which to write to
display their talents to the world, and another earns income from preparation
of a press release.

So how will someone become a part of the Newswire team? First, writers will
be asked to write and submit for editorial review five original stories on a
subject of their choice. These stories will be reviewed for mechanics
(spelling, grammar and structure) and their treatment of their chosen
subject. Once the editorial team at Newswire agrees that a writer has
demonstrated capability to report on and to write up a news story, they are
invited to sign the Newswire code of ethics. This code ensures that writers
attached to the Newswire label had demonstrated not only an ability to write
and report, but also a desire to adhere to the truth. Only after having their
content approved and agreeing to the code of ethics will writers become a
part of the Newswire network.

There are several perks Newswire-affiliated reporters receive beyond just


having access to paying work from small businesses anxious to have their
stories in the news. First, each Newswire network member will have the
articles they have written verified as their work online. For an example of this
verification, visit

http://www.newswire.net/author/mattfromtexas . Each author will also have


a professionally-produced Newswire “press badge” released to them. No

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
more sneaking into parties just to get information for a private blog;
wherever the main stream media press can go, independent Newswire-
approved journalists now also have access. Each writer will also have a
Newswire email address and individual phone number they can use to mark
them as legitimate news gatherers. A toll-free number will be given out so
that any Newswire-accredited reporter can have their status with the
network verified at any time, in any place. Anyone can call themselves a
reporter, but for the first time writers will be able to remain independent of
the big "news corporation" while also having an editor and a larger news
organization behind them. Last, each Newswire-accredited writer will have
Newswire Journalist Business Cards containing all their contact information
and the number for their editor.

So why would any blogger, writer or journalist want to join the Newswire
network? First, because joining Newswire means being a part of the
newspaper of the future. Who would not have wanted to be the first paper
reporter, the first radio broadcaster, or the first television anchor? Second,
because it will provide access to paying work, which every independent
writer knows is an important part of staying independent. Lastly, because it
will give the credentials needed to go where no “bedroom blogger” has ever
gone before. Become a part of Newswire today.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Newswire.net Launches Its Social Network News Agency
What sort of news do you get if you ignore the world’s 12 million
independent journalists, along with the 25 million small businesses who have
news worth reporting? You get the current mainstream media distribution
system. Is there a better way of reporting the news that does not ignore the
bulk of the world’s reporters as well as the bulk of the world’s news?

If that is the question, the answer is Newswire.net. Newswire uses a patent-


pending technology developed by Houston, TX based Extensions, Inc. to
bring together one of the world’s largest untapped sources of news with its
most unappreciated journalistic labor force. The result is a news service for
the next generation - and beyond.

It is widely recognized that the news distribution systems of the early 20th
century will no longer work in the 21st. Perhaps no one has explained this
better than journalist and blogger Jackie Hai. In a recent posting Mr. Hai
wrote that current news syndication models work...

“...in an economy of information scarcity, whereas the web represents an


economy of abundance…What [20th century news distribution services
have] failed to grasp is that the evolution of the participatory web has
blurred the line between content producers, distributors and consumers to
the point where everybody can be any and all of the three. The news wire of
the future will not be centralized and top-down, but rather distributed and
bottom-up.” (Jackie Hai, http://jackiehai.com/2009/04/14/why-top-down-
syndication-is-broken/)

What Mr. Hai means is this: old news distribution models were developed in a
world where news had to be hunted down, and distribution was difficult. With
the advent of the internet, there is now an abundance of freely available
information. The news services of the 21st century will be both newsmakers,
distributors, and consumers.

Newswire, in essence, is a social network of independent journalists with


proven writing skills, bound by a common code of ethics, and backed by an
editorial staff. These journalists will also be able to earn income by producing
press releases for businesses and organizations, which in turn will be written
about by other Newswire journalists. The patent-pending Newswire process
aims to be the distributed, bottom-up news distribution service of the 21st
century.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Harnessing the Power of 12 Million Independent Journalists

Unlike other news services, Newswire will not depend on a small, localized
and limited paid staff. Newswire will make use of the talents of the estimated
12 million independent journalists already at work in the world today, but
largely ignored by old-generation news services. These journalists, often
dismissed as the “blogosphere” or denigrated by so-called professional
reporters, are an unappreciated asset.

One of the reasons these journalists are ignored is for the very reason they
are able to provide some of the best news reporting: they are “independent.”
They do not have the backing of the major news agencies and networks, and
so lack the media credentials necessary to delve deeper into stories. While
being independent means they are able to investigate whatever interests
them without outside influence, it also prevents them from having the access
to news conferences and sources that their credentialed counterparts have.
Newswire has a rigorous accreditation process that will allow these freelance
journalists to remain independent, while also having the backing of a major
news service. Each writer will have signed the Newswire ethical code of
conduct and had the quality of their work verified by Newswire’s editors.

Through Newswire these independent writers and investigators will receive


the media credentials that other reporters also have. They will have the
support of Newswire’s editorial staff, a press pass identifying their affiliation
with Newswire, and the ability to electronically verify their status as
Newswire reporters.

Newswire journalists will also have opportunities to be paid for their writing
skills, by producing press releases for small businesses and agencies.
Independent journalism and blogging rarely produces a sizeable income
stream in and of itself. This opportunity to work for pay will provide
independent writers with the income stream to allow them to continue to
pursue their own reporting interests on the side.

When Did Innovation Cease To Be News?

It is estimated that there over 25 million small businesses whose work


remains largely ignored by the current media distribution services. These
businesses are developing the technologies, products and services that will
change the world in the coming years. Yet these businesses are finding it
harder and harder to get their news out to the world. For Newswire, bringing

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
the innovative inventions and processes of these entrepreneurs to the world
is a top priority.

Newswire has developed a “Press Release Guarantee” that will ensure that
every press release submitted will be written up in an independent article.
This is the key to ensuring that a business’ news becomes circulated as news
on the internet. These independent articles will be written by Newswire-
accredited journalists who will choose to freely promote press releases that
match their interests and expertise.

Newswire: News Service of the Future

The patent pending technologies of Newswire aim to take advantage of the


very things that are rendering older news services obsolete. These include
the ability to circulate information freely on the internet, and to take
advantage of the pool of talented writers and reporters who want to remain
independent, who also crave the credentialing given to journalists of other
organizations.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Collective Independent Journalism is the Future of News
Few who follow the world of news gathering and journalism have missed the
fact that traditional newspapers are dying. Even the hallowed New York
Times is in financial difficulty. In early 2009 Michael Hirschorn wrote an
article in the Atlantic magazine suggesting that the New York Times
Company might even need to declare bankruptcy this year
(http://www.theatlantic.com/doc/200901/new-york-times).

While the Times responded that reports of its demise were exaggerated, few
doubt that the company remains in trouble. Some analysts have suggested
that cost cuts of 20% each year for the next two years at least will be
essential for the organization's possible survival. Others have suggested
charging a subscription fee for access to the New York Times' website
(http://www.businessinsider.com/2009/1/new-york-times-were-not-going-
bankrupt-in-may-nyt).

In December of 2008, the Fitch Ratings service made the following


prediction:
"More newspapers and newspaper groups will default, be shut down and be
liquidated in 2009 and several cities could go without a daily print newspaper
by 2010.”

What has happened to the newspaper? Perhaps a comedian on the Comedy


Central program, "The Daily Show with Jon Stewart" put it best. He asked the
editor of the Times in an interview why people should continue paying for
news that is already a day old, when they can get last hour's news for free
off the internet. Tossing a copy of the Times on the editor's desk, he
nonchalantly asked him to point out one story of something that happened
today. The newspaper, once the most easily accessible and most up-to-date
source of print news, is now "old news."

What will fill the void created when venerable newspapers such as the
Houston Chronicle, the Chicago Tribune, the Washington Post and even the
New York Times go out of business? Certainly some of the void will be filled
by television and radio news stations. But these sources of news are
cumbersome and, to use a technological phrase, "sequentially accessed."
Suppose you want to know the sports scores for a particular team, the local
weather for tomorrow, or an update on the car crash you just passed. Radio
and television may give you the information you want, eventually. But first

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
consumers must listen to information for which they have little or no use or
interest. Print (or on screen) media has the advantage of being "randomly
accessed." Users can look for precisely the information they want. For that
reason alone television and radio will not be the replacement for
newspapers. What has driven the newspapers out of business is not radio
and television, but internet-based news services.

But if the internet is to fill the void left by the newspapers, a new business
model for news reporting must also be developed. As the article in the
Atlantic made clear, what is driving newspapers under is the hits to their
bottom line: the cost of paying a full time staff, business and overhead
expenses while losing revenue from subscriptions. There is also a loss of
confidence in the quality of their reporting. There is a sense that stories in
the "main stream media" are no longer free of bias, but they are written to
serve a larger agenda. The old proverb, "he who pays the piper calls the
tune," is seen by many to apply to professional reporters for large scale news
organizations.

Which brings us back to the question: what will fill the void left by the old
newspapers? One strong candidate for the position is Newswire.net, a social
network of journalists working from a completely different model than the old
newspaper companies. Newswire has a minimal editorial staff, and so far less
overhead than the old paper organizations. Rather than depending on paid
staff, Newswire leverages the talents of the more than 12 million
independent journalists already writing articles and doing reporting.

The patent-pending technology of Newswire works this way. Journalists and


writers can submit samples of their original writing for review by Newswire's
editors. On approval, applicants sign the Newswire code of conduct and
become journalists credentialed under the Newswire banner. Each reporter
will have their own press credentials which can be confirmed electronically or
over the phone with the editorial staff of Newswire. Newswire will promote
the journalistic work of these writers; will also giving them opportunities to
earn income by writing press releases for small businesses and
organizations.

Old newspapers depended on subscriptions to pay their staff, operating


expenses and the cost of the papers themselves. This old business model will
not survive into the 21st century. Organizations like Newswire, with their
completely new business model and their democratization of the news

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
reporting process, will be the ones to carry the newspapers' banner into the
future.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Writers Will Lead the Way to the News of Tomorrow
The world is clearly in the midst of a revolution in news reporting and
consumption. A century ago the only reliable source for news was the
newspaper and printed materials. This was how it had been for hundreds of
years, almost since the invention of the printing press in the 15th century.
Then came radio, which many thought would replace newspapers, yet found
its own unique niche. Radio, although giving more up-to-date information
than papers, also provided news sequentially. One story followed another,
and listeners had little choice as to what they were learning about or when
they were going to learn about it. Newspapers still offered consumers a
choice of what news to focus on and what news to pass over or read later.

Television, and in particular 24 hour cable news channels such as CNN,


added a visual element that radio lacked, but in most other ways differed
little from radio in the way the news was presented. Even with the addition of
multiple cable news channels catering to different needs, most viewers are
still captive to the stories anchors and producers want them to see. Since
these networks are all in competition for viewers, many of them report on
the same stories at the same time, ignoring all else in the rush to keep
consumers from changing channels. Newspapers still fill a need not being
filled elsewhere.

Then came the internet. Now consumers finally have a means of accessing
the news they want on the topics that interest them. The internet is a
written, auditory, and visual phenomenon, combining the best of all these
mediums in one. Newspapers had at last met their match. For the first time
major newspapers such as the New York Times, the Chicago Tribune, and the
Washington Post began bleeding red ink.

But for the internet to truly fill the void that may soon be created by the
death of the printed press, one obstacle needs to be overcome. The obstacle
is that of veracity. The issue of truth in reporting was raised when fraudulent
stories were uncovered in papers such as the NY Times. The issue cannot
now be avoided by internet news sources, either. How can we be sure the
news we are reading is true?

Houston-based Extensions, Inc., developers of the EXT social network, are


taking aim at the challenge of internet news distribution with their

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
www.Newswire.net social network. The network will attempt to harness the
talents of some of the 12 million independent writers already blogging and
reporting on the news over the internet, but who do not have the backing of
a news agency. Because these independent writers have no credentials or
status, their work is often suspect, and they also have a harder time than
their credentialed peers in getting access to news sources, press conferences
and other information.

Newswire will review five pieces of original work from everyone who wishes
to be part of their social network. After a writer's work has been evaluated
for content and quality, a writer will be asked to review and agree to
Newswire's code of conduct. Any writer that is found to have broken that
code can be disciplined or removed by Newswire's editors. Approved
members of the network will receive proof of their status as Newswire
journalists, and will have the backing of Newswire's editorial board who can
vouch for their status.

By being a member of Newswire, writers will have access to paying work


writing press releases for businesses and organizations. At the same time
they will be able to continue their freelance work with the added benefit of
being able to establish a certain level of trust with their audience. Essentially
Newswire will have provided a level of legitimacy and credibility to the
writers who are the future of the world's news: independent journalists and
reporters.

What has driven newspapers under is their high overhead costs, including
salaried journalists. What has stood in the way of the internet filling the void
that will be left by those papers is concern over the truthfulness of news
written by "freelancers." Newswire will be the market leader for internet
news gathering services that will build trust with consumers and provide
them with an even wider variety of news than they could previously receive.

Radio and television competed against newspapers, and found their own
nitch. Newswire will combine the best of radio, television and newspapers to
become the next great media outlet.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Newswire.Net Press Release Guarantee
The power of the press release may be one of the most untapped resources
for those new to the internet. Few people, who run businesses, or sell
products or services, realize that an opportunity for publicity exists that can
cost a fraction of a full-scale ad campaign. Not only cost a fraction, but also
create as great an impact. That resource is the press release, made possible
by the democratizing effects of the internet, and the good people at
Newswire, the web's newest media outlet.

Did you ever wonder what makes something qualify as "news"? The answer
is quite simple: the media. The people who run the radio stations, television
channels, newspapers, magazines and journals are the ones who decide
what information rises to newsworthiness. Consider for just a moment how
news works. On one side of the equation is a person with a story. On the
other side is someone who wants to hear that story. In the middle are the
people who make up "the media." They decide what information should be
disseminated at no charge to the "newsmaker," but at a cost to the receiver:
in other words, what qualifies as news. On the other hand they may decide
that they should charge the "newsmaker" for the privilege of having their
information conveyed freely to the receiver: in other words, what qualifies as
"paid advertising." But make no mistake that it is the media who decide the
difference between what is "news" and what is "advertising," and the
decision can often be quite arbitrary.

Newswire was founded on the belief that new business opportunities,


products and services being offered to the public are every bit as much
"news" as stories about new highways, bribed politicians, and cats caught up
trees. Newswire is a union of reporters and writers, vetted by an editorial
team for the quality of their writing and their adherence to ethical standards.
Newswire is a new breed of media outlet, who guarantees that every press
notice submitted to them will have a professionally written article written
about it and distributed across the internet.

Now your business does not have to have someone else decide whether their
new store, new product, or new service is "newsworthy." You no longer need
to wait and see if some writer will condescend to pick up your story and
broadcast it to the wider world. Newswire believes that if you think what you
are doing is newsworthy, then it is. Their writers will treat it as such, and see
that if gets the attention and distribution it deserves.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
The advantages to having your story published as a press release and not
simply as an advertisement or commercial are many. But the chief benefit in
the electronic world of the internet is this: it will attract more attention to
your website. The more articles, press releases, and other websites that
reference yours exist, the stronger the "strands" that connect you to the
web. Search engines rank websites higher in search results if they do not
simply stand alone, but strengthen the "web" portion of the "world wide
web." So a press release about new business ventures, new milestones,
services, and products is a good way of strengthening your overall presence
on the internet.

Consider, too, the advantage of having what you are doing classified as
"news." News is taken seriously, whereas advertising if often skipped over. A
professionally written story circulated as news has the chance of being
picked up by another writer who may retell your story to others. Unless your
advertising is particularly clever and ground breaking, what is the chance of
that happening?

Newswire wants to fill the void left by many of the other media outlets. They
want your story to be told, and told well. Take advantage of Newswire's press
release distribution and article capabilities and get your story out there.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Newswire.Net Press Release Guarantee 2
Press releases are without a doubt one of the cheapest means of getting
word out about your company, product, service or special event. The concept
of the press release is really quite simple. You produce an announcement of
the milestone you have achieved and “release” it to various media outlets.
After all, if what you are doing is new to you and of interest to the community
that alone should make it newsworthy.

You then wait for a reporter or writer to take that press release and use it as
a basis for an article or story. This is what turns your “idea” for news into
something that someone will pick up and read. A press release lets people
know that something new is happening. But it takes a trusted third party
journalist, writer or reporter to make that “something new” into a story. Once
that writer or journalist picks up your press release, investigates and writes
about it, it becomes more than a mere "announcement.” It becomes part of
the news. Without all the expense of advertising you have promoted your
most recent endeavors to a large audience hungry to keep up with what's
new. That is why press releases have for years been an essential part of any
successful PR campaign.

Of course the success of the idea of the press release hinges on one
important step; that someone in the media will take your press release and
report on it. Yet even though the world is awash with 24 hour television news
channels, blogs, and news radio, fewer and fewer press releases are ever
picked up and turned into stories. The multitude of news media outlets can
not keep up with the exponential increase of press releases clambering for
someone’s attention. Competition between news sources has been reduced
to simply reporting what everyone else is reporting, but better. A few large
stories are followed hour by hour and day by day, while a multitude of
smaller but equally worthy stories are ignored entirely.

Does this mean press releases are no longer of any use? What if there was a
way to guarantee that your press release would get picked up by a third
party writer? What if there was a media outlet that would guarantee your
press release would turn into news?

There is a way. Newswire is the media outlet, and the Newswire Guarantee is
their promise to you that your press release will become news. Newswire is a
new network of vetted, high quality freelance writers and journalists

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
dedicated to giving everyone, including your business, a platform for sharing
their news. Not only will the writers of Newswire pick up your press release
and turn it into a third party article, guaranteed, but they will also draft the
initial press release according to your specifications.

Newswire operates using patent-pending technology to disseminate news


articles just like any other news outlet on the web. Like Reuters, Associate
Press, and other media, Newswire distributes news to anyone wanting to be
in the know. All the major search engines on the internet have special “news”
tabs that search services like Newswire. Imagine your business, product or
service coming up not only in general web searches, but coming up in a
search of recent news. That is the power Newswire aims to put at your
disposal with their press release guarantee.

Newswire writers need to pass a review by editors before they are eligible to
work on your press releases or to turn them into third party articles. They
must first complete five articles on subjects of their choosing. Each of these
articles is reviewed for content, structure, and originality. If the writer’s
articles are considered of sufficient quality, the writer is invited to sign
Newswire’s code of conduct and become a member of the Newswire
network. Each of these writers is credentialed by Newswire and backed by
their editorial team. These are the writers you can pay to help draft your
press release. But they are also the third party writes who will pick up that
press release and turn it into a story that can be picked up by all the major
news search engines.

Newswire seeks to once again democratize the news. Thomas Jefferson once
said, “I would rather live in a world with newspapers and no government
than one with government but no newspapers.” Rather than allowing a
handful of large media conglomerates to determine what is and is not news,
Newswire wants to give readers full access to the wide variety of happenings
in their town, region and country. That includes what is happening at small
businesses like yours. The press release is back, and this time it will make
the news. Guaranteed – by Newswire.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Newswire.net: The Newspaper of the Future

Introduction
Where do most people go now to get their news? If the sharp reduction in
newspaper readership has taught anything, it is that the internet has
become the major source of information for people trying to understand what
is happening in their world. Yet anyone who uses the internet or even twenty-
four hour news channels as their source for news also knows the limitations
of these platforms. The same limited number of stories gets circulated over
and over again. News channels get fixated on one or two stories, to the
exclusion of everything else. Even local newspapers depend more and more
on large national and global press associations for their stories. The result is
a plethora of versions of the same three or four stories, and no coverage of
small scale, local interest and business stories. How can it be that as the
number of all-news networks increases and the reach of the internet
expands, there seems to be less and less "news"?

Newswire, a New Source for News


Newswire will make use of a patent-pending technology to harness the power
of independent bloggers, writers and journalists and the extent of the
internet to create a forum for all news stories, not simply the few that
interest the main media outlets. Newswire seeks to be for the news world
and for independent journalists what the Sundance film festival has become
for cinematography and independent filmmakers. The technology used by
Newswire will allow news stories with even the smallest niche audiences to
find those readers, and give truly talented but underappreciated
independent writers, bloggers and journalists an opportunity to make a real
impact.

The Newspaper of the Future


The technology used by Newswire will give small and local businesses, not-
for-profits and community organizers a platform for their press releases.
Newswire will work on the supposition that if it is new to you, then it is news
to everyone else. Rather than taking the time and effort to put together a
press release and hoping it will get picked up, every press release sent to
Newswire will be carried on their network. Now people will have the
opportunity to get a real feel for what is happening in their town, region, and
country, uncensored by a supervising media outlet. In this sense Newswire
will not only be the newspaper of the future; it will also be the news outlet
that the Founding Fathers’ of the US no doubt dreamed of when they drafted
the 1st Amendment to the Constitution regarding freedom of speech.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
But Is Everything Truly News?
Some may suggest that if the current national and global media outlets do
not pick up a story, maybe it is not truly newsworthy. This would overlook the
simple fact that media outlets do not publish news as a favor to the general
public, or out of a sense of civic responsibility. Almost all news outlets are
multinational conglomerates who exist to produce profits for their
shareholders. Their goal is to report stories with the widest possible appeal,
and with the least possibility of losing even one listener or reader. That is
why most media outlets report what all other outlets are reporting and will
rarely take a risk on a “different” story. Like the major movie studios, it is
easier for a newspaper, news channel or radio station to stick with what
works than to take a chance on something new. This certainly does not mean
that the major movie studios have not missed the boat on blockbuster
movies by independent filmmakers many times over. In the same way, just
because a story is not reported by the mainstream media does not mean it is
not news worthy, or even that it does not have the potential to make a
national or global impact.

Credibility and Work for 12,000,000 Independent Writers


Estimates for the number of independent writers, bloggers and journalists
currently at work on the internet vary, but the number is probably close to 12
million. That means there are twelve million talented writers waiting to help
small businesses make their news into a story. Newswire wants to harness
the talent of those writers by giving them the credibility and backing of a
news organization, and helping them generate income by writing up press
releases for small businesses and other local news sources. Newswire will vet
each writer before they become a part of the network. Each one will submit
five articles on a subject of interest to them, which will then be graded by
editors at Newswire for spelling and grammar, structure, content, and
readability. Once a writer’s work has passed muster, each writer will need to
agree to standard of journalistic ethics and conduct. Only then will they
become full-fledged members of the Newswire network. This will ensure that
articles on Newswire can be trusted as news and improve the overall
credibility of everything put out by the network.

Press Releases and Small Businesses


Press releases can be a powerful form of advertising for small businesses.
Why shouldn’t the creation of a new product line, the opening of a new store,
or the hiring of a new President or CEO be news? For the most part, stories of
these sorts are not picked up because media outlets make their profit from
advertising, they publication of these stories is seen as giving away what
they are trying to sell. From Newswire’s perspective, news is news, whether
it comes from the private or public sector, the government or a corporation,
a school or a store.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Linking Local Businesses and the Press
When a business or organization submits a news item to Newswire, a
credentialed writer will produce a press release and publish it on the
Newswire platform. At the same time another writer or writers will pick up
the press release and write an article on the same subject, at no cost to the
business. This ensures that a business not only has a press release presented
on a legitimate wire service, but that the press release is now also available
to be read as a news story in its own right.

So Who Benefits from Newswire?


In the end, who will benefit from Newswire and its work? First of all, the
writers who will become associates of the network. They will receive
credentials as journalists and the backing of a news organization. Second,
there are the many small businesses, local non-profits, and community
organizers, who for a minimal cost can use Newswire to ensure their news
becomes news. Lastly, there are the many people who are thirsty for a
source of news that is not simply what a media outlet wants them to know,
but represents the full breadth of what is truly happening around them.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
The Newswire.net Union of Independent Journalist
What if you could combine the best features of the media establishment and
of the world of independent bloggers and writers? You would have Newswire,
a new credentialed union of writers, bloggers and independent journalists.
Newswire promises to provide a platform for the next generation of
independent investigators, while at the same time promoting the journalistic
integrity of the larger media outlets. In short, Newswire brings the zeal of the
new journalist and the acceptance of the modern press together at last.

For Writers and Journalists outside the Main Outlets


Ever since internet news maverick Matt Drudge broke the story of the Monica
Lewinsky scandal, mainstream media has had to (reluctantly) pay attention
to the work of independent journalists and writers. These nouveau-journalists
have become collectively known as the “blogosphere,” and go boldly where
no other reporter has dared to go before. But these writers have long labored
under a heavy handicap. Members of the press attached to large outlets like
CNN or Fox News, newspapers, or well-known magazines have access to
press conferences, back stage interviews, and other news collecting
opportunities. Independent bloggers do not have the backing of a large
organization to give them the recognition they need for similar access.
Newswire will provide these new independent journalists with an overarching
organization to lend them the legitimacy many of them deserve but do not
receive.

What will it accomplish?


The first amendment of the US Constitution states clearly that the federal
government shall “make no law…abridging the freedom of speech or of the
press…” The United States was founded on the ideal that news could be
shared freely among people without constraint. In order for that dream to be
realized, media outlets are needed that will share all, not just some, of the
news worthy of distribution. Newswire will provide all citizens committed to
excellence in communication and a journalistic code of ethics a forum for
distributing the news others might overlook. Newswire seeks to help fulfill
the Founding Fathers’ dream of free and open exchange of ideas amongst all
people, regardless of a stories commercial interest or "general" appeal.

A Micro Social Network


Newswire will be, in essence, a micro social network of journalists and
writers. The internet has created this possibility of bringing people and their
work together not in an office building or at an address but electronically.
Writers and journalists will be able to exchange ideas and leads with each
other, support each other, and encourage each other in their pursuit of the
truth. Vetting of writers will take the form of submission of five articles on

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
any subject, which will be examined for content and structure. Once these
articles are approved and a writer agrees to Newswire's journalistic code of
conduct, they become a member of the Newswire network.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Forum for publishing
Too many good stories never see the light of day because they get buried
under the weight of all that is being published on the internet, or ignored for
reasons having nothing to do with the actual newsworthiness of the story.
Newswire will give bloggers and other independent journalists a forum for
publishing their stories. Once writers have been vetted and become
established as members of the Newswire network, their stories will be
available on the internet, and they will be publicized under the banner of a
legitimate news network.

Access to Credentials
Most importantly, being a member of the Newswire union of writers means
that a journalists has access to press credentials and to an organization with
name recognition. With a Press Pass and a 1-800 number to an editor at
Newswire, members will have unprecedented access to press conferences,
news scenes, and other areas that would have been closed to an
independent writer or blogger.

Newswire will be the first of a new generation of news sources, ones not
beholden to commercial interests or to what will entertain a specific
audience. With the globe as the audience, there are people somewhere
waiting to hear the news someone else wants to bring. Newswire will become
a new and fruitful bridge between journalists and citizens.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
References
*1. Article: The Blogosphere a Mass Movement from Grass Roots
http://www.emarketer.com/Report.aspx?code=emarketer_200049
4

*2. Article: Important Blogging Statistics


http://www.blogworldexpo.com/general-information/important-statistics

*3. Article: Only Two Percent of Bloggers Can Make A Living:

http://www.mediabistro.com/galleycat/trends/only_two_percent_of_blogge
rs_can_make_a_living_100207.asp

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Further Research
If you would like more research for an article you would like to write on:

Newswire.net
Extensions, Inc.
Social News;
News Distribution Models;
Search Engine Optimization Strategies;
Cause Based Social Networking;
Collaborative Problem Solving;
Our View on the Potential of Social Networking

Please send us an email at articleresearch@newswire.net

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Business Development
Newswire.net is positioning itself at the forefront at the current and massive News
industry change. Our vision is to leverage our technology to harness the power of
independent bloggers, writers and journalists and the extent of the internet to
create a forum for all news stories, not simply the few that interest the main media
outlets.

We are young, full of energy and Ego free since 2001. We are transaction
motivated; we do not employ a deal prevention unit. This is not to say we don’t do
our due diligence, but one of our core strengths is how easy and quickly we can
respond to a proposal and take it to a expedited logical conclusion.

If you have an idea or can contribute, and want to be part of our team send us an
email at newbusiness@newswire.net or call us at (888) 666-8910 extension 4.

1. If you are looking to develop a geographic www.newswire.net territory


please send us an email at territory@newswire.net

2. If you are looking to develop a content specific www.newswire.net


territory please send us an email at contentspecific@newsire.net

3. If you are looking to develop an international www.newswire.net


territory please send us an email at internationalT@newwire.net

4. If you are looking to become a distribution partner for


www.newswire.net articles and stories please send us an email at
articledistribution@newswire.net

5. If you are looking to become a distribution partner for


www.newswire.net press releases please send us an email at pr-
distribution@newswire.net

6. If you are a SEO or SEM firm and want to work together please send us
an email at seo@newswire.net

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Overtise

Search engines are the phone books of the 21st century. They are
responsible for more than 85% of all commerce conducted on the internet.
To grab part of this traffic, you need to target the KEYWORDS that relate to
your product or service. This is known as Key Word Search Engine
Optimization. The better you are at this the more traffic you will get from
Search Engines.

4. Overtise patent pending process will do the following for you.

We will create keyword sub-domian social network for you.

We then will import your website, into your own social network which
you then can invite and communicate with customers and
prospects.

We will register your business with Yahoo, Microsoft Search and Google
and place directions to your business on the front page of your own
sub-domian social network.

We will consolidate and meta tag all your loose content into your social
network so that the search engines can see you better.

And through our distribution agreement with Newswire.net we can


broadcast your press releases and news to more than 50,000
internet sites that act as one way inbound links to drive traffic to
your site.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Packages
Overtise Press Release Sugar Rush
Give your website a search engine sugar rush with a targeted Press Release
about your company combined with a 3rd party article. Both get distributed
throughout the web to thousands of locations giving your company website
an instant increase in web traffic. Here’s how it works:

• You choose what you want your press release to be about (or upload
your own release).

• We get a Newswire Journalist to write and keyword optimize your


release for search engines.

• After you approve the press release, it gets distributed to over 450,000
locations across the internet including the major news outlets
(including Reuters, Yahoo News, Google News, and more) all pointing
back to your company web site.

• Within 2 weeks, a Newswire journalist will write and distribute a follow


up article to your press release giving you even better search engine
results.

$289 One time charge

Overtise Express
Our Flagship package that drops your company information into a social
network infrastructure supercharged for the keywords you want to target.

• You choose the keywords and zip codes to target.

• We take your website content and drop it into your new EXT Web
Extension (www.yourcompany.ext.com) that is optimized, targeted, and
adjusted on an ongoing basis to maximize your placement on search
engine results.

• We distribute keyword optimized articles about your company to over


450,000 locations across the internet.

• Your company gets better placement on search engine results for the
keywords you want in the zip codes you choose.

$299 Plus $79 a month

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Overtise Premier
You get everything included in the Overtise Express Package (above) plus an
automatic Overtise Sugar Rush targeting your EXT Web Extension once a
month:

Every month, a Newswire Journalist will write and distribute an article about
your company to over 450,000 locations online

$299 Plus $279 a month

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Press Releases

Newswire.Net Announces Guaranteed Article follow Up On


All Press Releases Distributed Through Newswire.Net
July 13, 2009

Extensions, Inc. (Pink Sheets:EXTI) (www.ext.com), a Social Networking


Development Company, today announced that its wholly owned subsidiary
Newswire.Net, Inc. has officially launched the Newswire Article Guarantee on
every press release submitted through www.newswire.net.

The Newswire.Net Article Guarantee means that when a company purchases


a press release package from Newswire.Net, they are guaranteed that a
Newswire.Net Journalist will pick up the release and write an article following
up on the company's press release. If an article is not written about the
company within two weeks (ten business days) of the press release date,
Newswire.Net will refund the entire press release cost.

"We think that press releases should be more than just a company
announcement. It should be the start of a conversation. Newswire.Net's
Article Guarantee helps carry this conversation to a more targeted
audience," says Crawford Shaw, President of Extensions, Inc.

The Newswire.Net Article Guarantee is provided to companies at no


additional cost. Interested companies should go to
http://www.newswire.net/pages/index.html to learn more or to submit their
company news or press release.

About Newswire.Net

Newswire.Net is a social network of independent journalists, who after


submitting approved sample writings and signing our continuous ethics
policy, are admitted as associate reporters under our Newswire banner. Each
associate of Newswire.Net has their own profile page which includes the
member's official photo, a brief biography, links to past articles, and articles

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
for which they are currently on assignment. Newswire.Net writers receive
their own by-line credit, assistance from our editorial staff and a physical
Newswire.Net media pass which can be electronically confirmed to
demonstrate affiliation as a writer under the Newswire.Net News banner. To
learn more about Newswire.Net and our business model please visit
http://www.newswire.net/index.php/mediakit.html to learn how to become a
member of the Newswire.Net writing team please send an email to
editor@newswire.net.

Newswire.Net Publishes Its Media and Business


Development Kit
June 30, 2009

Extensions, Inc. (Pink Sheets:EXTI) (www.ext.com), a Social Networking


Development Company, today announced that its wholly owned subsidiary,
Newswire.Net, Inc., has published its media and business development kit at
http://www.newswire.net/index.php/mediakit.html.

"We look forward to the opportunity of working with the media in explaining
our vision and business model," stated Crawford Shaw, CEO of Extensions,
Inc., the parent corporation of Newswire.Net, Inc.

The Newswire.Net Media and Business Development Kit explains the


company's vision, business model, and contains the provisional patent titled,
"Method of Creating and Maintaining a Social Network News Agency and
Press Release Distribution Service."

About Newswire

Newswire.Net is a social network of journalists and bloggers, who after


submitting approved sample writings and signing our continuous ethics
policy, are admitted as associate reporters under our Newswire banner. Here
associate writers will enjoy the support of an internal editorial review process
insuring grammar, content and integrity of the article.

Members of the Newswire network will receive the following membership


privileges. First, each member will get a full-color badge identifying them as
a member of the press corps as a writer for Newswire. These professionally
produced badges will include an 888 number. Anyone will be able to call and
verify with a Newswire editor that the reporter is who their badge says they
are.

Second, as writers submit more articles, they will be able to "rise in rank" in
the Newswire.net organization. The founders of Newswire visualize writers
being able to begin as an associate, but be promoted through "senior
associate," "regional assistant editor," "section head," and even rise to the

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
position of "bureau chief" for their particular area of expertise or location.
These will not be mere "titles;" they are titles taken from the media world
itself to reflect the very real past work and reporting of a Newswire associate.

Each associate of Newswire will also have their own profile on the social
network. A profile page will include the member's official photo, a brief
biography, links to past articles, and articles for which they are currently on
assignment. These would be articles the associate has agreed to work on
and is currently preparing a report for.

The more articles are written for Newswire, the more every other member of
the network will benefit. Their own articles will benefit from the popularity of
their fellow writers. They will also benefit from having their writing backed by
a legitimate and recognized news organization. Since each member will have
a byline, the articles they write will contribute directly to their own
reputation.

Through Newswire, these independent writers and investigators will have the
ability to receive the media credentials that other reporters have. They will
have the support of Newswire's editorial staff and customized press passes
identifying their affiliation with Newswire.

For media inquires please email media@newswire.net or call Newswire.Net at


(888) 666-8910 ext 4.

Newswire.Net Launches Its Social Network News Agency


June 19, 2009

Extensions, Inc. (OTCBB:EXTI) (www.ext.com) a Social Networking


Development Company, today announced that its wholly owned subsidiary
Newswire.Net, Inc. has launched its Social Network News Agency at
www.newswire.net.

Newswire.net is a social network of journalists and writers who will be able to


exchange ideas and research, support, and encourage each other in their
pursuit of reporting the news.

Here is how the process of joining the Newswire.net social network will work.
First, prospective writers will submit five original pieces of work on any
subject of their choosing. These articles would be verified for originality,
mechanics (spelling and grammar), and readability. Once these articles are
approved by the Newswire editors, the prospective writer would become a
member of the network. This approval process will ensure that all associates
can meet a certain writing standard, and also ensure the continued
credibility of Newswire.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
All writers will be required to sign a pledge to maintain ethical standards, and
will agree to a code of conduct. This is no different than any other news
organization, and will be one of the things that distinguishes Newswire.net
members from individual writers or bloggers. People who read Newswire can
expect that everything they read has been written by people who have
pledged themselves to a certain standard of excellence and ethics.

Members of the Newswire network will receive the following membership


privileges. First, each member will get a full-color badge identifying them as
a member of the press corps as a writer for Newswire. These professionally
produced badges will include an 800 number. Anyone will be able to call and
verify with a Newswire editor that the reporter is who their badge says they
are.

Second, as writers submit more articles, they will be able to "rise in rank" in
the Newswire.net organization. The founders of Newswire visualize writers
being able to begin as an associate, but be promoted through "senior
associate," "regional assistant editor," "section head" and even rise to the
position of "bureau chief" for their particular area of expertise or location.
These will not be mere titles; they are titles taken from the media world itself
to reflect the very real past work and reporting of a Newswire associate.

Each associate of Newswire will also have their own profile on the social
network. A profile page will include the member's official photo, a brief
biography, links to past articles, and articles for which they are currently on
assignment. These would be articles the associate has agreed to work on
and is currently preparing a report for.

The more articles are written for Newswire, the more every other member of
the network will benefit. Their own articles will benefit from the popularity of
their fellow writers. They will also benefit from having their writing backed by
a legitimate and recognized news organization. Since each member will have
a byline, the articles they write will contribute directly to their own
reputation.

Through Newswire these independent writers and investigators will have the
ability to receive the media credentials that other reporters have. They will
have the support of Newswire's editorial staff, and a customized press passes
identifying their affiliation with Newswire.

About Newswire

Newswire.net, Inc. is a wholly owned subsidiary of Extensions, Inc.


(OTCBB:EXTI) (www.ext.com) a Social Networking Development Company. To
learn how you can become a member of the www.Newswire.net journalist
team please send an email to editor@newswire.net.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Extensions, Inc. Announces the Launch of www.EXT.com,
the Next Generation of Social Networking
May 06, 2009

Extensions, Inc. (OTC: EXTI) today announced that it has launched its EXT
Social Network at www.EXT.com. EXT outfits users with all the tools they
need to create their own micro-social network. Users are able to host
multiple profiles, control content visibility, embed items with a single-click,
and unite with others in a way that increases effectiveness and collaboration.
We believe our toolset unlocks the power of social networking as a utility,
instead of being simply a novelty.

There is no limit on the amount of profiles, groups, pages, or pods (EXT's


term for the user-selected cells of information) a user can have, and
permission and visibility controls are strong. Users are given the ability to
choose who can and cannot view, and in some cases even comment on, the
content they choose to add. Information will only be shared with the
individuals who are hand-picked by the user. Those who are not granted
access to particular information will not even know that it exists.

This allows for a more focused and directed type of social networking. Users
can easily gather around certain causes, and by keeping permission controls
tight, increase the amount of interaction and communication occurring
between members. We believe these micro-social networks give users
access to the knowledge and experience trapped in traditional social
networks, and has the potential of allowing users the ability of leveraging
this knowledge to solve complex problems.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
References & Support Documentation

The following information and excerpts were gathered from various sources
throughout the internet. The relevant information has been selected for this
section. Full text resources are available at the websites indicated as well as
in the Media Kit Supplement, available upon request.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Quick Facts

Diagnosis & Survival Statistics


1,437,180 people will be diagnosed with Cancer in 2008 in the United
States.8

In January 2004, about 11.1 million people with a previous diagnosis of


cancer were living in the United States.9

Approximately 65% of people diagnosed with cancer are expected to live at


least 5 years after diagnosis.10

In the United States, 556,000 people will die of Cancer this year, making
Cancer the LEADING CAUSE of death in the United States for people less than
85 years of age.

10,200,000 Cancer survivors in the United States (defined as being cancer


free for the last 5 years).11

There are more than 24,000,000 Cancer Survivors today in the World
(defined as being cancer free for the last 5 years).

3/4 of all U.S. families are caring for or have cared for someone who has had
cancer.

1/3 of all men will develop cancer over their lifetime.12

1/2 of all women will develop cancer over their lifetime.13

8
Cancer Facts and Figures 2008. American Cancer Society.
http://www.cancer.org/downloads/STT/2008CAFFfinalsecured.pdf
9
CDC, Cancer Survivorship Facts 2008/2009,
http://www.cdc.gov/CANCER/survivorship/pdf/0809_survivorship_fs.pdf
10
CDC, Cancer Survivorship Facts 2008/2009,
http://www.cdc.gov/CANCER/survivorship/pdf/0809_survivorship_fs.pdf
11
CA Cancer J Clin 2008; 58:71-96, doi: 10.3322/CA.2007.0010, © 2008 American Cancer
Society
http://caonline.amcancersoc.org/cgi/content/short/58/2/71
12
Cancer Facts and Figures 2008. American Cancer Society.
http://www.cancer.org/downloads/STT/2008CAFFfinalsecured.pdf
13
Cancer Facts and Figures 2008. American Cancer Society.
http://www.cancer.org/downloads/STT/2008CAFFfinalsecured.pdf

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
About 77% of all cancers are diagnosed in persons 55 and older.14

14
Cancer Facts and Figures 2008. American Cancer Society.
http://www.cancer.org/downloads/STT/2008CAFFfinalsecured.pdf

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Cost of Cancer
$89 billion is the direct medical cost of cancer care in the United States in
2007.15

$219.2 billion is the combined direct and indirect cost of cancer in the United
States in 2008.16

$18.2 billion for indirect morbidity costs (cost of lost productivity due to
illness).17

$112.0 billion for indirect mortality costs (cost of lost productivity due to
premature death).18

The average cancer patient in the United States will spend an average of
$60,000 in direct medical costs per year.

Breadth of Cancer
233 different types of Cancer

289 approved drug claims for Chemotherapy

5,100 complementary and alternative cancer drug therapies

8,032 approved cancer-based charities in the United States

38,500 members of the American Society of Clinical Oncology

450,000 active cancer volunteers

15
Cancer Facts and Figures 2008. American Cancer Society.
http://www.cancer.org/downloads/STT/2008CAFFfinalsecured.pdf
16
Cancer Facts and Figures 2008. American Cancer Society.
http://www.cancer.org/downloads/STT/2008CAFFfinalsecured.pdf
17
Cancer Facts and Figures 2008. American Cancer Society.
http://www.cancer.org/downloads/STT/2008CAFFfinalsecured.pdf
18
Cancer Facts and Figures 2008. American Cancer Society.
http://www.cancer.org/downloads/STT/2008CAFFfinalsecured.pdf

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Cancer Statistics

About 1.3 million people in the U.S. are diagnosed with cancer each year.
Cancer is the second leading cause of death in the United States.
In 2004, an estimated 553,000 people died of cancer.
NIH estimates the overall costs for cancer in the year 2007 at $219 billion: of this
amount, $89 billion was for direct medical costs and $130 billion was for indirect
costs, such as lost productivity.
Centers for Disease Control and Prevention – Press Room
http://www.cdc.gov/nccdphp/press/index.htm

A total of 1,437,180 new cancer cases and 565,650 deaths from cancer are
projected to occur in the United States in 2008.
Although much progress has been made in reducing mortality rates,
stabilizing incidence rates and improving survival, cancer accounts for more
deaths than heart disease in persons under age 85 years.
CA Cancer J Clin 2008; 58:71-96, doi: 10.3322/CA.2007.0010, © 2008 American Cancer
Society
http://caonline.amcancersoc.org/cgi/content/short/58/2/71

About 77% of all cancer is diagnosed in persons 55 and older.


In the US, men have slightly less than a 1 in 2 lifetime risk of developing
cancer; for women, the risk is a little more than 1 in 3.
The National Cancer Institute estimates that approximately 10.8 million
Americans with a history of cancer were alive in January 2004.
About 1,437,180 new cancer cases are expected to be diagnosed in 2008.
This year, about 565,650 Americans are expected to die of cancer, more than
1,500 people a day. Cancer is the second most common cause of death in
the US, exceeded only by heart disease. In the US, cancer accounts for 1 of
every 4 deaths.
The National Institutes of Health estimate overall costs of cancer in 2007 at
$219.2 billion: $89 billion for direct medical costs (total of all health
expenditures); $18.2 billion for indirect morbidity costs (cost of lost
productivity due to illness); and $112 billion for indirect mortality costs (cost
of lost productivity due to premature death).
American Cancer Society, Facts & Figures 2008

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
http://www.cancer.org/downloads/STT/2008CAFFfinalsecured.pdf

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Online Health Information Statistics

According to a 2006 study by the Pew Research Center, 80 percent of


Internet users, or about 113 million adults in the U.S., get health information
from the Internet.
Goetz, Thomas. “Practicing Patients”, The New York Times
http://www.nytimes.com/2008/03/23/magazine/23patients-t.html?_r=2&pagewanted=all

Clinical Benefit of Support Networks

In order to provide appropriate individual and community support for cancer


survivors, there is a great need to better understand how people who have
survived cancer or other serious illness adapt positively to health challenges and
to identify effective approaches for helping people cope with health challenges
over their lifetime. Studies have identified a number of personal factors that are
associated with resilience, increased quality of life, and positive adaptation to
illness. Of particular interest is the ability of individuals to survive or even thrive
despite an adverse event, as influenced by both individual factors such as
resiliency and external factors like social support. The experience of having a
potentially life-threatening illness can lead to positive adaptation and increased
ability to thrive despite difficult circumstances. The cancer survivorship
movement and the cancer community in general provide important resources for
improving quality of life and alleviating human suffering and distress among
patients and survivors and for adding personal meaning and hope to people's
lives.
The social context in which persons live out their lives following a diagnosis of a
potentially life-threatening illness such as cancer is also important. In addition to
individual traits, external factors such as social support provided by others also
promote coping and resilience.16 When faced with pain, grief, or fear of
premature death, people reach out to others for support and are reminded of
how interconnected we are with others. Community norms and resources and
the common understanding of life’s challenges and responsibilities provide
support for people who are dealing with a potentially life-threatening illness or
who are caring for someone who is ill. Resiliency can be conceptualized not only
in terms of individual resiliency or coping strategies, but also in terms of the
resilience of extended family networks and community resilience.31 Some
communities or networks of persons may be more resilient and capable of
responding positively to adverse events than others due to differences in
community resources, infrastructure, or social and cultural factors.31 Extended
family networks contribute importantly to the resiliency of many societies.
People who are resilient and employ positive coping strategies are apt to do
better when faced with a serious illness, and this may be particularly true of

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
people who are members of resilient communities or networks of persons.
Multilevel analyses and studies of contextual effects are needed to test this and
related research hypotheses, however.
The cancer survivorship movement in the United States and other countries,
which has drawn attention to the needs and concerns of cancer survivors and led
to new resources and programs for cancer patients and survivors, is an
important example of how communities, institutions, and organizations can help
individuals cope with serious illness. A variety of resources and programs for
female and male cancer survivors have been developed or envisioned, including
existing or proposed programs for those who are in different life stages or are
from different socioeconomic or cultural backgrounds. Evaluative studies would
be helpful to identify resources and programs that are most likely to
benefit cancer survivors, including helping survivors to positively adapt to their
circumstances. Other areas for further research identified in this review include
the need for longitudinal studies to clarify the mechanisms by which people who
have survived a potentially life-threatening illness may enjoy greater
social connectedness and sense of belonging to a community, research into
patients’ communication of their needs and concerns to health care providers,
and multilevel analyses of possible interactions between community resources
and individual factors such as positive coping strategies.
The presence of highly active and visible communities of survivors creates a
social environment where individual cancer survivors and caregivers are more
apt to think of themselves in a positive light as survivors. When people see
themselves as part of an energetic, compassionate, and important social
movement or community of survivors, their relationships, expectations, and
perspectives are likely positively influenced. The strength of survivors to endure
adversity may also be augmented by their social network, environment, and
access to community resources. The cancer survivorship movement and the
cancer community in general (for example, survivors, caregivers, clergy,
volunteers, advocates, health care providers, researchers, and program support
staff) provide important resources for improving quality of life and alleviating
human suffering and distress among patients and survivors and for adding
personal meaning and hope to people’s lives.
Surviving Cancer or Other Serious Illness. A Review of Individual and Community Resources.
Steven S. Coughlin, PhD. http://caonline.amcancersoc.org/cgi/content/abstract/58/1/60

The purpose of this study was to describe the quality of life of patients with
ovarian malignancies during chemotherapy under condition of no recurrence
and to explore changes in quality of life during chemotherapy and factors
associated with quality of life. These findings give insights into the quality of
life of women with ovarian cancer during chemotherapy and imply that
nurses and other medical professionals should provide continuing support to
them in accordance with their needs. Furthermore, nurses should help
prevent them from social isolation as a consequence of their illness and

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
treatment and acknowledge family members as a major support resource.
Quality of Life of Chinese Patients With Ovarian Malignancies During Chemotherapy Under
Condition of No Recurrence. Cancer Nursing. 30(3):243-251, May/June 2007.
http://www.cancernursingonline.com/pt/re/nca/abstract.00002820-200705000-
00012.htm;jsessionid=J3DTGWcgmVlxRP4lL1LRbKDMPL5XxTzsJhTbR6GxKNcBwtbb2QHY!273
838506!181195628!8091!-1

This study indicates that social support has some beneficial effects on receipt
of personal health services. Friends and family may act as proponents for the
patient in obtaining services. Health care professionals should be encouraged
to assess the cancer patient's social situation and identify areas where help
may be needed.
Social support among women who died of ovarian cancer. Jackson JM, Rolnick SJ, Coughlin
SS, Neslund-Dudas C, Hornbrook MC, Darbinian J, Bachman DJ, Herrinton LJ.
http://www.ncbi.nlm.nih.gov/pubmed/17177041

Bakas, et al. found that in caring for lung cancer patients, the most time-
consuming tasks were providing emotional support, transportation and
monitoring symptoms, and the most difficult tasks were emotional support,
behavioral management, monitoring symptoms and household tasks.
Lung cancer, caring for the caregivers. A qualitative study of providing pro-active social
support targeted to the careers of patients with lung cancer.
http://pmj.sagepub.com/cgi/content/abstract/22/3/233

Quality of Life and Cancer

Researchers at Fox Chase and Henry Ford Hospital in Detroit studied 239
patients with lung cancer enrolled in a treatment trial involving both
radiation and chemotherapy.
The study was designed to evaluate the role of quality of life as a prediction
for survival. Questions included things like: "Do you have trouble taking a
long walk?" or, "In the past week, did you feel irritable? Did you feel
depressed?"
The researchers also analyzed classic predictors of survival such as gender,
race, age, marital status, state of disease and tumor location.
Some 91 percent of patients completed a standardized quality of life survey
before treatment. All patients were followed for at least 17 months.
What they found is quality of life emerged as the most significant predictor of
overall patient survival.

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Quality of life is key to cancer survival: Fox Chase Cancer Center Study
http://uk.reuters.com/article/healthNews/idUKN3019584820071030?sp=true

Dr. Moss’ work documents the ineffectiveness of chemotherapy on most forms of


cancer. However, he is fair in pointing out that there are the following
exceptions: Acute Lymphocytic leukemia, Hodgkin’s disease, and
nonseminomatous testicular cancer. Also, a few very rare forms of cancer,
including choriocarcinoma, Wilm’s tumor, and retinoblastoma. But all of these
account for only 2% to 4% of all cancers occurring in the United States. This
leaves some 96% to 98% of other cancers, in which chemotherapy doesn’t
eliminate the disease. The vast majority of cancers, such as breast, colon, and
lung cancer are barely touched by chemotherapy.
Chemotherapy usually doesn’t cure cancer or extend life, and it really does not
improve the quality of the life either. Doctors frequently make this claim though.
There are thousands of studies that were reviewed by Dr. Moss as part of the
research for his book — and there is not one single good study documenting this
claim.
Chemotherapy Ineffective. No Author.
http://anticancer.wordpress.com/2007/09/26/chemotherapy-ineffective/

Patients that feel better live longer.


Clinical results show quality of life is an independent factor in survival.
“Quality of life appears to affect the survival of cancer patients,” says Tan. “If
physicians can identify patients who are not doing well, they will be able to
intervene and, we hope, improve not only their patients’ sense of well-being, but
also their length of life.”
Baseline quality of life is a strong predictor of survival.
Senior Citizen Health & Medicine, Quality of Life Found to Influence Survival in Cancer
Patients. Mayo researchers find ‘quality of life was a strong predictor of survival’.
http://seniorjournal.com/NEWS/Health/2008/8-05-16-QualityOfLife.htm

Clinical results support the view that social support may be associated with
longer survival among women with localized or regional stage breast cancer.
Social support is thought to promote biologic or behavioral adaptation in the
face of stress. This, in turn, may lead to positive effects on immune function and

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
effects of stress-related endocrine changes possibly associated with tumor
proliferation, result in better compliance with treatment and the adoption of
better health behaviors generally with positive effects on overall physical
condition, or some combination thereof.
Only a few other studies have assessed the relationship of social support
indicators to overall survival. Indicators of social support included availability
and frequency of contact with members of the social network, network size,
participation in social activities, and being without a confidant for some period
after diagnosis. Three of these studies reported longer survival in women with
social support, whereas two others found no relationship
Social support and survival among women with breast cancer
Elizabeth Maunsell, Ph.D. 1 *, Jacques Brisson, M.D. 1, Luc Deschnes, F.R.C.S.C. 2.
http://www3.interscience.wiley.com/journal/112689062/abstract?CRETRY=1&SRETRY=0

Two recently reported randomized trials, one among patients with advanced
breast cancer and the other among patients with early stage melanoma,
suggested that social support may affect survival favorably.
These results support the view that social support may be associated with
longer survival among women with localized or regional stage breast cancer
Social support and survival among women with breast cancer. MAUNSELL E. (1);
BRISSON J. (1); DESCHENES L. http://cat.inist.fr/?aModele=afficheN&cpsidt=3630906

Contrary to common wisdom, cancer treatment is not disrupted -- but may


be enhanced -- when interventions designed to improve patients' physical,
functional, emotional and social well-being are provided during clinical trials,
according to a study by researchers at the UC Davis School of Medicine and
Medical Center.
Meyers and his colleagues compared two groups of cancer patients enrolled
in phase I and phase II clinical trials of investigational chemotherapy
treatments. All of the patients had a prognosis of less than one year to live.
One group of patients received the investigational chemotherapy protocol
only. Patients in the other group received palliative care in addition to the
investigational treatment. Quality-of-life assessments were administered
monthly to all patients.
In the palliative care group, a nurse and social worker made regular home
visits to patients, and also accompanied patients to their clinic appointments.
At these visits, the nurse and social worker emphasized symptom
management, emotional support and discussion of end-of-life issues.
At the end of the seven-month study, patients in the treatment-only group
scored lower on quality-of-life measurements than they had when they

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
entered the study, while patients in the palliative care-plus-treatment group
scored higher. In addition, patients in the palliative care group were more
likely to finish all of their chemotherapy cycles. And more palliative-care
patients were referred to hospice.
Quality of Life in Cancer Clinical Trials, UC Davis Health System,
http://mentalhealth.about.com/library/sci/0502/blcancer502.htm

Clear and accurate information about health related quality of life outcomes
for men diagnosed with prostate cancer is essential for men and their
physicians to make appropriate care decisions.
On the importance of race, socioeconomic status, and comorbidity when evaluating quality
of life in men with prostate cancer: Ramsey SD, Zeliadt SB, Hall IJ, Ekwueme DU, Penson DF,
Fred Hutchinson Cancer Research Center, Seattle, W.
http://www.urologiconcology.org/article/S1078-1439(07)00205-
0/abstract?articleId=&articleTitle=&citedBy=false&medlinePmidWithoutMDLNPrefix=&overri
dingDateRestriction=&related=false&restrictdesc_author=&restrictterm_author=&search=&
search_area=platform%2Bmedline&search_currenturl=http://www.ejcancer.info/search/quick
&search_datecombo=&search_dateradio=combo&search_doi=&search_federated=yes&sear
ch_hits=40797&search_id=13067839&search_issue=&search_medline=yes&search_monthe
ndcombo=&search_monthstartcombo=&search_operator1=&search_operator2=&search_pr
eview=no&search_query=

Each prostate cancer treatment was associated with a distinct pattern of


change in quality-of-life related to urinary, sexual, bowel, and hormonal
function. These changes influenced satisfaction with treatment outcomes
among patients and their spouses or partners.
Quality of life and satisfaction with outcome among prostate-cancer survivors: Sanda MG,
Dunn RL, Michalski J, Sandler HM, Northouse L, Hembroff L, Lin X, Greenfield TK, Litwin MS,
Saigal CS, Mahadevan A, Klein E, Kibel A, Pisters LL, Kuban D, Kaplan I, Wood D, Ciezki J,
Shah N, Wei JT, Departments of Surgery, Beth Israel Deaconess Medical Center and Harvard
Medical School, Harvard University, Boston, M.
http://www.ejcancer.info/article/abstracts?terms1=quality+of+life+cancer&terms2=&terms3
=&terms4=

Copyright © 2009 Extensions, Inc. All rights reserved worldwide. No copying or redistribution without
prior written approval.
Social Networking

Oct. 24, 2007 - Facebook and Microsoft Corp. today announced that the two
companies would expand their advertising partnership and that Microsoft will
take a $240 million equity stake in Facebook’s next round of financing at a
$15 billion valuation.
http://www.microsoft.com/Presspass/press/2007/oct07/10-24FacebookPR.mspx

http://www.comscore.com/press/release.asp?press=2396

June 16, 2008 - Facebook is estimated to earn $265 million in ad revenue.


October 2007 - MSFT invests $240 million at a valuation of $15 billion, or
$300 for each of the network's 50 million members.
http://www.alleyinsider.com/2008/3/is_bebo_a_bargain_or_is_facebook_overpriced_

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prior written approval.
Revenues: MySpace $800 Million, Facebook $350 Million
Earnings per Visitor: MySpace $1.08, Facebook $0.84*
*Facebook’s EPV is based on 32 million visitors. Change Facebook’s visitors to
equal MySpace (60 million) and their EPV drops to $0.45
Valuation: MySpace $3.174 billion, Facebook $1.374 billion
http://tomokeefe.com/2008/06/23/myspace-revenues-valuation-compared-to-facebook/

Microsoft invests $240 million in Facebook


Software maker wins in bidding war with Google, buys 1.6 percent share
http://www.msnbc.msn.com/id/21458486/

Facebook
Quick Analysis: Facebook has the highest growth rate, and at Forrester we
predict it to achieve the same number of registered users as MySpace in Q4
of 2008, or early 2009 given the current growth rates. The widget platform,
which launched summer 2007, has had strong growth as more than 13,000
applications have been launched. Please don’t call this the MySpace killer as
each of these sites serves a different demographic, with a different purpose,
and different tools. Facebook is more of a ‘lifestyle’ play that allows members
to connect to each other.
General Growth
* More than 60 million active users
* An average of 250,000 new registrations per day since Jan. 2007
* An average of 3% weekly growth since Jan. 2007
* Active users doubling every 6 months
User Demographics
* Over 55,000 regional, work-related, collegiate, and high school networks
* More than half of Facebook users are outside of college
* The fastest growing demographic is those 25 years old and older
* Maintaining 85 percent market share of 4-year U.S. universities
User Engagement
* Sixth-most trafficked site in the United States (comScore)
* More than 65 billion page views per month
* More than half of active users return daily
* People spend an average of 20 minutes on the site daily (comScore)

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prior written approval.
Applications
* No. 1 photo sharing application on the Web (comScore)
* Photo application draws more than twice as much traffic as the next three
sites combined (comScore)
* More than 14 million photos uploaded daily
* More than 6 million active user groups on the site
International Growth
* Canada has the most users outside of the United States, with more than 7
million active users
* The U.K. is the third largest country with more than 7 million active users
* Remaining top 10 countries in order of active users (outside of the U.S.,
Canada and UK): Australia, Turkey, Sweden, Norway, South Africa, France,
Hong Kong
Platform
* Over 7,000 applications have been built on Facebook Platform
* 100 new applications added per day
* More than 80% of Facebook members have used at least one application
built on the Facebook Platform
http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-
reunion-jan-2008/

MySpace
Quick Analysis: MySpace, the largest Social Network in North America,
maintains a dominant position as media site, primarily aimed at youth, giving
them the opportunity to relate to brands and bands as well as self-express.
This site will continue to do with advertisers and marketers. Expect to see
more TV and video networks to integrate and work with MySpace, who has
the new generation that Generation X was to MTV.
Metrics
· MySpace has more than 110 million monthly active users
around the globe
· It is the country’s most trafficked site on the Internet
· 85% of MySpace users are of voting age (18 or older)
· 1 in 4 Americans is on MySpace, in the UK it’s as common to
have a MySpace as it is to own a dog
·On average, 300,000 new people sign up to MySpace every day,
with a record 4.5 billion page views to the site in one day.
It is localized and translated in more than 20 international
territories: U.S., UK, Japan, Australia, France, Germany, Ireland, Italy,
Spain, Mexico, Canada, Netherlands, New Zealand, MySpace en
Espanol, Latin America, Austria, Sweden, Norway, Denmark and

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prior written approval.
Finland.
·MySpace is one of the fastest growing websites of all time.

·100 billion rows of data


·14 billion comments on the site
·20 billion mails on the site total
·50 Million mails per day (more than Yahoo, Hotmail,
or Google)
·10 billion friend relationships
·1.5 billion images
·8 million images being uploaded per day
·60,000 new videos being upload to MySpaceTV each day
·More than 8 million artists and bands on MySpace Music
Acts including Lily Allen, Sean Kingston, Arctic
Monkeys, Dane Cook discovered on the site by users
Company Details
·Launched in January 2004
·Acquired by Fox Interactive Media in October 2005
·Los Angeles-based
·Founded by Chris DeWolfe, CEO and Tom Anderson, President
http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-
reunion-jan-2008/

Marketers need to distinguish the difference between users who are in


browse mode and those in search mode. Users in search mode are intent-
driven consumers who know what they are looking for and should be
contextually targeted, while those browsing without intent should be
behaviorally targeted.
Understanding the consumer's mindset in the online environment allows
marketers to choose the most appropriate type of targeting for their
campaigns.
Users are more willing to engage with an ad that is relevant to the context of
their search behavior because they are looking to get more information
about something directly relevant to what they are doing at that time.
Mr. Vanderhook said contextual targeting will lead to a lower click-through
rate but higher engagement and time spent on the advertiser's Website.
When a user is in search mode behavioral targeting will lead to a higher
click-through and lower engagement because the user is interrupted from
another task.
http://www.dmnews.com/Searcher-vs-browser-Know-your-users-intent/PrintArticle/95659/

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prior written approval.
Disclaimer

This information contains forward-looking statements regarding future events


and the Company's future results that are subject to the safe harbors created
under the Securities Act of 1933 (the "Securities Act") and the Securities
Exchange Act of 1934 (the "Exchange Act"). These statements are based on
current expectations, estimates, forecasts, and projections about the
industry in which the Company operates and the beliefs and assumptions of
the Company's management. Words such as "expects," "anticipates,"
"targets," "goals," "projects," "intends," "plans," "believes," "seeks,"
"estimates," "continues," "may," variations of such words, and similar
expressions are intended to identify such forward-looking statements. In
addition, any statements that refer to projections of the Company's future
financial performance, the continuing development of the Company's
website, the prospects for selling advertising on the website and new visitors
and visitor page views related to advertising agreements, the Company's
anticipated growth and potentials in its business, and other characterizations
of future events or circumstances are forward-looking statements. Readers
are cautioned that these forward-looking statements are only predictions and
are subject to risks, uncertainties, and assumptions that are difficult to
predict, including those identified under "Risk Factors" in our Form 10-K for
the year ended December 31, 2008. Therefore, actual results may differ
materially and adversely from those expressed in any forward-looking
statements.

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prior written approval.