Membership Sites

The Best Membership Models

Membership Sites: Thoughts on Running a Membership Website

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The Best Membership Models

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The Best Membership Models

Membership Site Options 'he it comes to buildi g !our o# membership #ebsite" !ou terms of e$actl! ho# it(s

have a fe# differe t optio s i structured a d desig ed to operate.

)or e$ample" depe di g o !our goals" !ou ma! #a t to create a short term membership #ebsite" #here it(s desig ed to offer co te t o the a se&ue tial basis" u til the c!cle e ds" a d the is termi ated" a d re*starts as e# subscriptio

subscribers sig up.

This is particularl! commo #ith e*mail based courses" #here a subscriber sig s up at a flat rate a d receives #ee+l! ecourses i their i bo$ for a period of time ,usuall! -0*.0 da!s/. 0 ce c!cle e ds a d the the e1ourse fi ishes" the subscriptio

subscriber is o lo ger charged for access to the trai i g.

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the other ha d" if !ou are i terested i platforms" program #here ever members e ds

developi g lo g the pa! the a mo thl! subscriber

term membership programs" !ou ma! #a t to focus o traditio al subscriptio membership

fee to access co te t or resources" #here the u less

chooses to termi ate their subscriptio .

To help !ou evaluate the differe t membership models" let(s ta+e closer loo+ at the most popular platforms used b! some of the most successful membership #ebsites toda!2

Coaching

rogram

1oachi g based trai i g programs t!picall! offer members the opportu it! to receive trai i g or perso al assista ce for a flat fee" although there are membership based coachi g sites that charge o a mo thl! basis for co ti ued access to e# trai i g modules or lesso pla s.

'ith a coachi g based membership site" lesso s are accessible o l! to members of the site" #ith schedules bei g made available for all members i regards to meeti g times" perso al coachi g sessio s a d live calls.
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1oachi g ma! i clude2

Personal training (one on one sessions) Group Session Training (webinars, forums, conference calls etc) Forum Based Training Ecourse Training (delivery of lessons via email)

3ou

eed to be ob%ective #he

a al!4i g !our member base"

so that !ou ca

create a tailor made trai i g program suitable

for specific segme ts of !our mar+et.

)or e$ample" !our trai i g program #ill members ca

eed to address a e sure !our !ou

specific s+ill" or e$perie ce level so that !ou ca

u dersta d a d appl! the i formatio

provide duri g the course. 3ou #a t to be ver! careful to first surve! #hat +i d of help pote tial members are i terested i " so !ou ca gauge the overall dema d a d i terest a d create a laser targeted coachi g program.

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1oachi g based membership #ebsites are e$tremel! eas! to set up because u li+e traditio al membership #ebsites #here !ou6ll ca eed to develop a d publish co te t prior to !our #ebsite lau ch" #ith service based membership #ebsites" !ou update !our #ebsite less fre&ue tl!" creati g co te t a d resources o l! as the site gro#s.

!mail 'ith a

rograms email based membership program" !ou are able to set After all" si ce the ma%orit! of the eed a dedicated

up complete membership sites &uic+l!" #ith ver! little startup costs or #or+ i volved. co te t #ill be delivered via email" !ou do 6t program7 All !ou reall!

server" or e$pe sive membership soft#are to ma age !our eed is a #ebsite a d access to a autorespo der.

8 + o# that for some of !ou pa!i g a subscriptio

fee to some

of the big autorespo der compa ies is a bit out of !our reach. 9o#ever" there are a fe# free autorespo ders that !ou ca use.

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;ist 'ire is a )R<< autorespo der that 8 perso all! = ta+e a loo+ for !ourself b! clic+i g o the ba er belo#.

3ou #ill also #a t to determi e a deliver! schedule" ma+i g sure to se d out the for co siste c!. e#sletters o the same da! each #ee+"

'he it comes to fre&ue c!" the most commo formats i clude e1ourses se t #ee+l!" bi #ee+l! or mo thl!. the +i d of i formatio 'he !ou are mi d decidi g #hat !our publishi g schedule #ill be" +eep i membership a d its >dated importa ce?.

!ou #ill be suppl!i g to !our

8f !ou are offeri g i formatio regularl!" the

that cha ges &uic+l! or impleme ti g a

!ou are goi g to #a t to co sider se di g out

!our ecourses more fre&ue tl!" perhaps eve

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RAA feed i to !our course" so that members ca i sta t broadcasts of e# updates.

receive

8f !our i formatio is evergree a d u li+el! to cha ge &uic+l!" !ou ca set up a #ee+l! or eve mo thl! e*course" #here through email o a subscribers receive a regular basis. e# module or lesso

e1ourses program.

are

e$ceptio all! #ill

profitable" eed

because a

!ou

ca

mi imi4e the #or+load i volved i 3ou o l! deliver! autorespo derBemail

lau chi g !our membership professio al such as accou t"

http2BB###.A#eber.com or http2BB###.CetRespo se.com" the first mo th of co te t" a d a #a! of accepti g pa!me t for each subscriptio . ;ist#ire ca eeds. A great free autorespo der that 8 use is e#sletter http2BB###.list#ire.comB" the o l! 100D )R<< autorespo der. meet all !our email mar+eti g a d

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The easiest #a! to set up a subscriptio butto ,3ou ca

email based membership #ebsite page that features a !our create these directl! #ithi

is to create a simple subscriptio

Fa!pal accou t/. 'he a visitor to !our site decides to e rol i !our ecourse trai i g" the! ca either choose to subscribe to a e# module mo thl! pa!me t pla " #here the! receive o e trai i g series.

ever! mo th" or perhaps a o e*time flat fee for the e tire

Traditional

latform

'ith a traditio al membership #ebsite" !our subscribers pa! mo thl! for regular co te t updates a d e# releases.

B! far" this is the most commo updates tha other membership t!pes.

method of buildi g a

membership #ebsiteG ho#ever it does re&uire more fre&ue t

ma ! cases" traditio al membership sites either offer a lo#

trial price #ith the cost i creasi g o ce the trial is over" as a #a! of ge erati g i terest a d e couragi g visitors to e$plore
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the #ebsites offer. ,this is also a great #a! to sta d out from the competitio trial/. i the eve t the! are ot offeri g a o*ris+

<$ample2 A subscriber #ould be give

the optio

to %oi

the i

membership site for o l! H1@ for the first #ee+ ,@ da!s/" the H-@ mo thl!" set o a fi$ed term rate. This mea s that eve the eve t !ou i crease !our prices later o " charter members #ho i itiall! too+ adva tage of !our i troductor! offer" are loc+ed i " a d are or i creased fees. ot re&uired to pa! a ! additio al charges

This structure is a ver! successful o e" a d ca reall! help !our membership #ebsite get off the grou d" as !ou are providi g a clear i ce tive to subscribers" as #ell as e couragi g members to sta! subscribed to !our #ebsite so that the! ca co ti ue to receive access at a lo#er rate tha future subscribers.

Traditio al membership sites are usuall! updated o through the mo th so that subscribers do (t %oi

the 1st of

ever! mo th" but o e savv! tech i&ue is to update half#a! at the e d of the mo th o l! to gai access to t#o mo ths6 #orth of co te t.
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3ou should also co sider setti g up a #ebsite" so that releases or updates" rather tha gai

archive sectio

of !our

e# members are able to purchase previous access to ever!thi g.

Remember" !our subscribers are pa!i g for mo thl! access to !our co te t so it(s o l! fair that !ou value their subscriptio b! limiti g co te t o a mo thl! basis. A !o e #ho %oi s !our #ebsite half#a! through a mo th should o l! be able to access the curre t mo ths co te t.

Traditio al membership sites ca format" to the update schedule.

be set up a

umber of

differe t #a!s" customi4i g ever!thi g from the deliver! 8t(s !our #ebsite" so ma+e sure that !ou evaluate the differe t optio s a d choose a platform that #or+s best for !ou based o the time !ou have to allocate to !our commu it!" as #ell as #hat !ou believe !our members #ould prefer.

0 e thi g to +eep i ofte

mi d is that #he

!ou lau ch !our

membership #ebsite a d begi

to ge erate subscribers" it(s

difficult to s#itch formats or cha ge deliver! times" so

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ma+e sure to do !our best to carefull! pla

out !our #ebsite

earl! o " so that there is o eed for abrupt cha ges.

Believe it or retai

ot" !our subscribers #ill come to rel! o

the

schedule that !ou impleme t i to !our #ebsite" a d i stable" ever*gro#i g commu it!" !ou thoroughl! pla eve lau ches.

order to

co siste c! a d demo strate !our desire to provide a eed to do !our best to out !our e tire membership program before it

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