Heather E.

Ronaldson
835 N. Cass St. #27 ! Milwaukee, WI, 53202 Www.heatherronaldson.com * 630.621.6398 ! heronaldson@gmail.com

EXPERIENCE
FREELANCE, Strategic content marketer and general assignment reporter May 2013 Present o Writing weekly blog posts for small business in Wisconsin to improve social media strategy and Internet marketing best practices. Articles assigned by NeoCloud Internet Marketing (2013-2014) and FlipEleven Creative (Effective Feb. 2014) o Reporting and writing monthly feature articles on adventurers and heroes (both local and celebrity) for Telescope Magazine, bi-monthly, digital. (Effective Feb. 2014). o Writing cover stories for Milwaukee Journal Sentinels food, home and garden section. THE MILWAUKEE JOURNAL SENTINEL, General assignment reporter, videographer / Online producer May 2013 January 2014 o Wrote food and entertainment cover stories, conducted exclusive on-camera interviews with headlining artists, co-hosted On Tap this Weekend video segment. o Produced articles, curated lists and managed social media for Best of Brew City mobile app, Fresh Milwaukee (food, home, style) and Tap Milwaukee digital brands for the Milwaukee Journal Sentinel. o Strategized content presentation, new features and user experience. THE MILWAUKEE JOURNAL SENTINEL, Business Reporting Intern Jan. 2013 May 2013 o Interviewed business executives and Milwaukee professionals. Wrote IA article on the pioneer spirit Moderne apartment tower tenants for choosing to live in risky development in Park East Corridor. o Managed social media accounts and represented JS_Biz at tweet-up events. MILWAUKEE NEIGHBORHOOD NEWS SERVICE, Local News Multimedia Reporting Intern Jan. 2012 May 2013 o Reported the effectiveness of city ordinance to require 5.57 percent of public contract dollars to go to black-owned construction firms. Interviewed firm owners, city officials and analyzed public reports. o Investigated central city efforts to diminish high mortality rates of black women diagnosed with breast cancer and increase their quality of life. Visited local support groups and interviewed diagnosed women and health professionals for special report. Video and photo elements included. o Reported on local initiatives to speak out against sexual assault, increase sexual health education in Milwaukee Public Schools and impact of new voter ID laws. THE BUSINESS JOURNAL, Editorial Intern Fall 2012 o Interviewed business executives for CFO of the Year, Top Corporate Counsel awards and Healthiest Employers. o Reported on real estate development, annual meetings with the shareholders and small business strategies. READERS DIGEST ASSOCIATION, Editorial Intern, Blogger, Freelance Writer Summer 2011 o Wrote and copy edited for Fresh Home magazine, a home and garden publication. Specifically contributed to Renovation Color special interest publication and Fresh Home Ideas blog. o Wrote color quiz and personality profiles for Renovation Color SIP post internship as freelancer.

QUALIFICATIONS
o o o Freelance copy writing for small businesses and major metro newspapers Photography + videography, Final Cut Pro X and 7, Soundslides Plus, Audacity, basic HTML + CSS Basic logo creation, blogging, live Tweet curation and social media optimization

Heather E. Ronaldson
ACHIEVEMENT
o Quarterly award winner for going Beyond the Call in job responsibilities specific to expansion of On Tap this Weekend digital brand and Best of Brew City content creation.

EDUCATION
o 2009 2013 MARQUETTE UNIVERSITY, Milwaukee Wis. Bachelor of Arts Journalism and Writing Intensive English