DIRECT COMPETITION

5* RADISSON BLU HOTEL BUCHAREST (Booking.com : 8.6/10, Trip Advisor.com:

8# of 159 , 4,5)
Hotel Features
-

Central location

424 Rooms

Hotel Chain: Radisson Blu

Restaurant, Bar

Spa Centre

Fitness Center

Business Center

Meeting/Banquet Facilities

Fax/Photocopying

VIP Room Facilities

Hair/Beauty Salon

Souvenir/Gift Shop

Indoor Pool

Casino

Free Wi-Fi

SWOT ANALYSIS
Strengths:

Centrally located

20 minutes from Henri Coanda International Airport

Romania's biggest casino the Platinum Casino

Bali Spa, which recreates the atmosphere and spirit of Asia with state-of-theart facilities and a wide range of treatments

Top notch service and excellent customer service

Strong management team

Global presence 420+ hotels globally in over 75 countries

High Brand Recall

The Hotel offers a selection of restaurants and bars with diverse international
food which will ensure culinary delights

Weaknesses
-

The brand name comes with a perception of being expensive

Still trying to establish itself in the emerging economies, like Romania.

The smell of cigarette smoke throughout the hotel, due to the fact people can
smoke in the bar

Spa & fitness centre are opened to outside visitors therefore crowded and
less accessible for hotel guests
Opportunities

Using current economic scenario to increase clientele through special

packages

Expansion of the global tourism market

Partnership with international airways

Travellers are looking for novel destinations

Threats

Lower cost competitors

Exchange rate fluctuations

Shift from 4-5 star hotels to lower ones

5* ATHENEE PALACE HILTON BUCHAREST (Booking.com: 8.6/10,

TripAdvisor.com: 6# of 159, 4,5)

Hotel Features
-

Central location

272 rooms

Hotel Chain: Hilton Hotels & Resorts

4 Restaurants, Bar, Snack Bar

Grounds, Sun Deck

Wi-Fi is available in the hotel rooms and costs EUR 15 per 24 hours.

Indoor Pool

Casino

Meeting/Banquet Facilities

Business Center

Souvenir/Gift Shop

VIP Room Facilities

Honeymoon Suite

Fax/Photocopying

Hair/Beauty Salon

Airport Shuttle

Private parking is available on site and costs 11 EUR/ day

SWOT ANALYSIS

Strengths
-

Centrally located (Athenee Palace Hilton is in the heart of Bucharest, 220

yards from the Athenaeum)

30 minutes drive from Henri Coanda International Airport, and there are
various shopping opportunities and cafs nearby. A transportation service to
and from the airport is available upon request.

The cozy Caf Athne overlooks the bustling Revolution Square; La Strada
terrace offers cocktails and guest DJs in a relaxing atmosphere.

High brand recognition

Good reputation in the market (Hilton had been in the industry for 93 years,
now making them real experts at what they do.
Weaknesses

Extra cost for Wi-Fi

Low quality breakfast

Limited market share inspite of good brand recall

Operations are affected globally due to different Govt policies and parameters
Opportunities

High potential in emerging markets

Innovation in customer services

Digitalization and better use of technology

Threats

Entry of several international brands along with the strong hold of long
standing, well established Romanian brands

Competition on price point

Stagnated growth

Economic and political turbulence in Romania

5* INTERCONTINENTAL HOTEL BUCHAREST (Booking.com : 8.6/10, Trip

Advisor.com: 14# of 159 , 4)
Hotel Features
-

Central location

257 Rooms

Hotel Chain: InterContinental Hotels & Resorts.

Italian Restaurant, Bar

Fitness Center, Spa

Meeting/Banquet Facilities

Business Center

VIP Room Facilities

Souvenir/Gift Shop

Honeymoon Suite

Indoor Pool

Wi-Fi is available in the hotel rooms and costs EUR 16 per 24 hours

Casino

Private parking is available on site and costs 15 EUR/ day

SWOT ANALYSIS
Strengths
-

Centrally located (Overlooking Bucharest's center)

The panoramic view

Friendly staff

Spacious large rooms

Hotel Intercontinental's Modigliani Restaurant serves fine Italian food

Hotel Bucharest's Health Club is on the 22nd floor

Strong Management team

Weaknesses
-

The hotel needs refurbishment

Noisy surrounding area

Extra cost for Wi-Fi

Old TV Sets

Opportunities
-

Increase clientele through special packages and corporate tie-ups

Expansion of the global tourism market

Travelers looking for novel destinations

Threats
-

Intense competition globally from renowned as well as local hotels

Increasing costs for operations indirectly affecting hotel rates

Economy fluctuations affect tourism

Huge number of competitors means limited market share

5* GRAND HOTEL CONTINENTAL BUCHAREST (Booking.com : 9.1/10, Trip

Advisor.com: 13# of 159 , 4,5)

Hotel Features
-

Centrally located

59 Rooms

Hotel Chain: Continental Hotels

2 Restaurants, Bar, Coffee Shop

Free Wi-Fi

Spa Center

Fitness Center

Business Center

Meeting/Banquet Facilities

VIP Room Facilities

Souvenir/Gift Shop

Honeymoon Suite

Private parking is available on site

Airport Shuttle

SWOT ANALYSIS

Strengths
-

Centrally located on Victoriei Street in the heart of Bucharest, Grand Hotel

Continental is steps from the National Art Museum and close to the
Athenaeum, Universitate Metro Station, and business district

The TeKaffe coffee shop serves coffee and a selection of cake and pastries

The Hotel features 2 exquisite restaurants with a wide range of Balkan dishes,
as well as Romanian and international cuisine

Henri Coanda Airport is a 25-minute drive away

Weaknesses
-

Limited Parking

Unfriendly staff

The glass wall door from the bathroom doesn't give a good intimate feeling

Poor Breakfast

Opportunities
-

Digitalization and more online presence

The economic conditions will improve occupancy rates in the mid-market

segments

Better interiors/Well done renovations

Threats

Entry of several international brands along with the strong hold of long
standing, well established Indian brands

Competition on price points

Stagnated growth

Changing market conditions, down economy

4* HOWARD JOHNSON GRAND PLAZA HOTEL BUCHAREST (Booking.com :

8.4/10, Trip Advisor.com: 29# of 159 , 4)
Hotel Features
-

Centrally located

285 Rooms

Hotel Chain: Wyndham Hotels & Resorts

2 Restaurants, Bar

Free Wi-Fi

Private parking is available on site and costs 18 EUR/ day

Business centre

Meeting/banquet facilities

Fax/photocopying

Bridal suite

Casino

Sauna, Fitness centre, Solarium, Massage, Hammam

SWOT ANALYSIS

Strengths
-

Centrally located (Howard Johnson Grand Plaza Hotel is 150 metres from
Piaa Roman Subway Station and a few steps from the bus stop. Victoriei
Avenue shopping street and the embassy area are a 5-minute walk away)

Friendly staff

The Benihana is Bucharest's premier teppanyaki restaurant and sushi bar

Hotels have their own identity and flair along with International level services
that they have to incorporate in their offerings as a Wyndham member

Successful social media campaigns and increasing revenue through digital

media

Weaknesses
-

Small rooms

Old furniture

No mid-market or budget projects. Reduced spending capacity has impacted

the choice of hotel

Opportunities
-

Diverse target markets

Economic downturn has reduced spending capacity, travellers are looking for
offers or packages that might help them cut their cost down without really
having an impact on the travelling experience

Digitalized media has gone big and has become a new source of revenue for
companies

Threats
-

Constant political disturbances across the country

Most hospitality giants are venturing into new emerging markets, increasing
competitive pressure

Changing market conditions, down economy