KARPAGAM INSTITUTE OF TECHNOLOGY

DEPARTMENT OF MANAGEMENT STUDIES

FIRST INTERNALS (FIFTH TRIMESTER)
SUBJECT: RETAIL MANAGEMENT

TIME: 3 HRS

Date: 24/12/2010 (Forenoon)

SUBJECT CODE: MBA 09 M 05

MARKS: 100
PART-A (10*2=20)
ANSWER ALL QUESTIONS:

1) Define the term Retail.

2) Explain the scope of Retailing?
3) Explain about food retailing in India?
4) List out the benefits of Retailing.
5) What are the major challenges faced by Retail sector.
6) Write about the entry of MNCs in Retail sector.
7) Define the term sorting.
8) List out top five retailers in India.
9) Brief about Retail sales in India.
10) Expand the term GRDI.
PART-B (5*12=60)
ANSWER THE FOLLOWING QUESTIONS:
11) Briefly overview the retailing sector and explain the functions of Retailing?
12) Explain in detail about Retail trends in India.
13) Describe the challenges and opportunities in Retail sector?
14) Illustrate the socio economic and technological influences in Retailing?
15) Explain policy implication on Retail industry by the Government of India?

PART-C (1*20=20) CASE STUDY

Reliance Retail: Setting New Retail Trends in India
With its foray into organized retail, Reliance aims to forge strong and enduring bonds with millions of farmers in
India and take its relationship with end-consumers to a new level. Reliance Retail is undoubtedly creating a virtuous
circle of prosperity by creating win-win partnership for farmers, small shopkeepers and consumers. This idea has been
evolved based on the new paradigm in the area of the consumption of products and services in India. Reliance will
expend over Rs.25,000 crores (US$ 5.6 billion) over the next few years in building a state-of-the- art retail infrastructure
in India. It will follow a multi-format strategy by opening up hypermarkets, supermarkets, seamless malls/department
stores, convenience stores and other specialty stores across India in over 1500 towns and cities. Through this effort,
Reliance Retail will create over 500,000 jobs through direct employment and over a million through indirect
employment. We are poised to unfold a new and expansive chapter in Indias growth story; Reliance Retail entered the
organized retail market in India with the launch of its convenience store format under the brand name of Reliance
Fresh. Since the launch of the first Reliance Fresh store in November 2006 in Hyderabad, the network has expanded to
96 stores at the end of the FY 2006-07 covering locations like Jaipur, Chennai, NCR, Guntur, Vijayawada and
Visakhapatnam. During the year 2007, Reliance launched their B2B operations called Ranger Farms to cater to small
retailers in Hyderabad. They also introduced their private label in the staples category under the Reliance select brand
name. Reliance Retail also started its loyalty programme for customers by introducing the Reliance One membership
card from the first day of operations in Hyderabad. Within five months of operations, the loyalty programme has over
one million members enrolled and is growing at a rapid rate.
Reliance launched recently their first consumer durables and IT pilot specialty store branded as Reliance Digital at the
Shipra Mall in Faridabad. Reliance Digital aspires to be a one-stop solution provider for all technology requirements
with a wide array of brands and products covering consumer electronics, home appliances, information technology and
telecommunication. Reliance Retail also launched its much awaited and Indias largest hypermarket under the brand
name of Reliance Mart at Iskon Mall in Ahmadabad in August 2007. Spread over 165,000 sq.ft.of shopping area,
Reliance Mart carries a range of over 95,000 products across categories ranging from fresh produce, food & grocery,
home care products, apparel and accessories, non-food FMCG products, consumer durables and IT, automotive

accessories, lifestyle products, footwear and more. The store also offers some unique services to the shoppers like
tailoring, shoe repair, watch repair, a photo shop, gifting services and laundry services all within the store. The store
network continues to expand at a rapid pace. Currently, there are over 300 Reliance Fresh Stores covering more than
30 towns and cities in 12 states. The organizations focus in 2008 will be on the rapid roll-out of Reliance fresh and
hypermarkets in various parts of the country. Apart from these formats, Reliance is expected to open newer formats in
select cities and towns.
QUESTIONS FOR DISCUSSION:
1. Reliance Retail is Creating a Virtuous circle of prosperity in India,. Discuss.
2. Discuss the multi format strategy that Reliance Retail has adopted to quickly attain growth.