Professional Documents
Culture Documents
CONSUMER STUDY
November 2012 European Summary Report
[2]
INTRODUCTION
EUROPEAN SUMMARY
CONTENTS
INTRODUCTION Research overview
3
5 8 10 11 12 15 16 18 20 21 27 29
31
33 34 36
EUROPEAN SUMMARY
INTRODUCTION
[3]
RESEARCH OVERVIEW
The European Consumer Study is a multicountry survey run by Ipsos MediaCT, in partnership with the Interactive Software Federation of Europe (ISFE). It is designed to provide a better understanding of the societal context in which games are being played today in 16 European countries. The study used a combination of online self-completion survey and offline interviews and targeted respondents aged between 16 and 64. For the purposes of this report, Gamers are defined as anyone who has played a game on any of the devices and formats listed below in the past 12 months. In total 15,142 respondents completed an online survey over a two week period in October 2012. This report provides a summary of the key results across all markets; individual country reports are available for more indepth analysis of all results.
ONLINE
SOCIAL FREE DOWNLOAD PAID DOWNLOAD PAID EXTRAS MULTIPLAYER WEBSITE
PACKAGED
(DISC/CARTRIDGE) NEW PRE OWNED RENTAL
CONSOLE
PORTABLE
MOBILE
TABLET
COMPUTER
[4]
EUROPEAN SUMMARY
[5]
62%
60%
57%
56%
54%
53%
53%
49%
ANY GAMING
Sweden
WEEKLY MONTHLY LESS FREQUENTLY
Euro Average:
Average: 48%
45%
ANY GAMING
42%
42%
41%
41%
40%
40%
40%
Denmark
WEEKLY MONTHLY LESS FREQUENTLY
Italy 25% 7% 9%
Spain 24% 8% 9%
Portugal 23% 8% 9%
26% 7% 13%
Which of the following types of video games do you personally play? How frequently do you personally play video games?
[6]
EUROPEAN SUMMARY
62%
60%
57%
56%
54%
53%
53%
49%
ANY GAMING
Sweden
ANY PACKAGED ANY APPS ANY ONLINE DOWNLOADS SOCIAL
Finland
France
Czech Republic
Netherlands
Norway
Belgium
Poland
Average: 48%
45%
ANY GAMING
42%
42%
41%
41%
40%
40%
40%
Denmark
ANY PACKAGED ANY APPS ANY ONLINE DOWNLOADS SOCIAL
Germany
Austria
Italy
Switzerland
Great Britain
Spain
Portugal
EUROPEAN SUMMARY
[7]
62%
60%
57%
56%
54%
53%
53%
49%
ANY GAMING
Sweden
CONSOLE PORTABLE GAMES DEVICE COMPUTERS MOBILE DEVICE
Average: 48%
45%
ANY GAMING
42%
42%
41%
41%
40%
40%
40%
Denmark
CONSOLE PORTABLE GAMES DEVICE COMPUTERS MOBILE DEVICE
Which of the following types of video games do you personally play? Which of the following devices do you personally play video games on?
[8]
EUROPEAN SUMMARY
AUSTRIA
53%
89%
BELGIUM
32%
42% 45% 28% 20% 28%
AGE
16-24 25-34 35-44 45-54 55-64
57%
89%
AGE
16-24 25-34 35-44 45-54 55-64
49%
71% 62% 48% 41% 28%
CZECH REPUBLIC
64%
83%
DENMARK
55%
65%
AGE
16-24 25-34 35-44 45-54 55-64
48%
60% 46% 49% 40% 33%
AGE
16-24 25-34 35-44 45-54 55-64
36%
50% 39% 49% 32% 21%
FINLAND
67%
81%
FRANCE
54%
76% 66% 56% 44% 35%
AGE
16-24 25-34 35-44 45-54 55-64
61%
85%
AGE
16-24 25-34 35-44 45-54 55-64
53%
74% 59% 45% 45% 34%
GERMANY
46%
68%
GREAT BRITAIN
38%
58% 38% 40% 38% 15%
AGE
16-24 25-34 35-44 45-54 55-64
43%
67%
AGE
16-24 25-34 35-44 45-54 55-64
37%
48% 34% 40% 39% 25%
EUROPEAN SUMMARY
[9]
ITALY
46%
89%
NETHERLANDS
36%
59% 54% 37% 24% 20%
AGE
16-24 25-34 35-44 45-54 55-64
57%
87%
AGE
16-24 25-34 35-44 45-54 55-64
51%
76% 50% 47% 46% 39%
NORWAY
61%
84%
POLAND
45%
73% 57% 49% 34% 17%
AGE
16-24 25-34 35-44 45-54 55-64
55%
78%
AGE
16-24 25-34 35-44 45-54 55-64
43%
60% 50% 48% 21% 19%
PORTUGAL
43%
70%
SPAIN
38%
37% 55% 38% 36% 18%
AGE
16-24 25-34 35-44 45-54 55-64
43%
73%
AGE
16-24 25-34 35-44 45-54 55-64
37%
56% 40% 34% 17% 25%
SWEDEN
66%
89%
SWITZERLAND
57%
81% 63% 71% 49% 29%
AGE
16-24 25-34 35-44 45-54 55-64
43%
69%
AGE
16-24 25-34 35-44 45-54 55-64
38%
55% 31% 38% 22% 18%
[ 10 ]
EUROPEAN SUMMARY
79%
79% 78% 77% 77% 76% 76% 75%
When you play video games whilst connected to the internet, do you play by yourself or with other online players?
EUROPEAN SUMMARY
[ 11 ]
EURO AVERAGES
55% 45%
Male
Female
21%
11%
21%
Free 20%
Paid for 7%
Free 7%
Free 19%
Paid for 9%
35%
Have bought a game
19% 8% 8% 7%
Which of the following types of free or paid for video games do you personally play? Which of the following types of games have you bought/paid for either for yourself or others, in the last 12 months?
EUROPEAN SUMMARY
[ 12 ]
AUSTRIA
BELGIUM
36%
Have bought a game
17% 8% 7% 7%
38%
Have bought a game
21% 10% 8% 6%
CZECH REPUBLIC
DENMARK
37%
Have bought a game
19% 11% 7% 6%
New packaged
Online games Secondhand packaged Games apps
30%
Have bought a game
New packaged
Online games Games apps Secondhand packaged
FINLAND
FRANCE
32%
Have bought a game
20% 10% 8% 7%
38%
Have bought a game
20% 13% 8% 6%
GERMANY
GREAT BRITAIN
29%
Have bought a game
18% 9% 5% 4%
34%
Have bought a game
23% 13% 7% 7%
Which of the following types of games have you bought/paid for either for yourself or others, in the last 12 months?
[ 13 ]
EUROPEAN SUMMARY
ITALY
NETHERLANDS
New packaged Secondhand packaged Games apps Online games
28%
Have bought a game
17% 9% 6% 4%
35%
Have bought a game
21% 8% 8% 7%
NORWAY
POLAND
41%
Have bought a game
New packaged
Games apps Online games Secondhand packaged
35%
Have bought a game
14% 7% 6% 4%
New packaged
Online games Secondhand packaged Games apps
PORTUGAL
SPAIN
33%
Have bought a game
18% 8% 6% 3%
35%
Have bought a game
20% 10% 5% 3%
SWEDEN
SWITZERLAND
42%
Have bought a game
37%
Have bought a game
18% 12% 6% 6%
Which of the following types of games have you bought/paid for either for yourself or others, in the last 12 months?
[ 14 ]
PERCEPTIONS OF GAMING
[ 15 ]
PERCEPTIONS OF GAMING
EUROPEAN SUMMARY
Fairly/very interested
Euro Average: 31%
43% 42% 39% 34% 33% 32% 30% 30% 30% 30% 29% 26% 26% 24% 24% 23%
PORTUGAL
SWEDEN CZECH REPUBLIC FRANCE GERMANY FINLAND BELGIUM
POLAND
GREAT BRITAIN DENMARK SWITZERLAND SPAIN NORWAY AUSTRIA ITALY
36%
ENTERTAINING
How interested are you in each of the following? (Video games/computer games) Which of the following words and phrases do you think particularly apply to video games/computer games?
[ 16 ]
PERCEPTIONS OF GAMING
EUROPEAN SUMMARY
Travelling
88%
80%
81%
77%
79%
83%
84%
Literature/art 63%
56%
45%
40%
51%
36%
48%
53%
50%
50%
50%
40%
35%
49%
27%
49%
24%
Gaming
31%
60%
27%
28%
19%
26%
19%
16%
39%
31%
How interested are you in each of the following? (Video games/computer games)
EUROPEAN SUMMARY
PERCEPTIONS OF GAMING
[ 17 ]
79%
84%
Travelling
81% 81% 81%
Literature/art
56%
45%
51%
50%
53%
50% Gaming
57%
44%
35%
41%
29%
31%
55%
8%
26%
29%
23%
How interested are you in each of the following? (Video games/computer games)
[ 18 ]
PERCEPTIONS OF GAMING
EUROPEAN SUMMARY
Family orientated
Sociable Competitive
Internet
7%
4%
62%
67%
20% 17% 9%
33% 31% 30% 11% 44% 18% 13% Going out to bars/clubs
28%
39%
36%
22%
30% 9%
21% 7% 28% 8%
28% 5%
15% 8%
6% 15%
4%
Which of the following words and phrases do you think particularly apply to video games/computer games?
[ 19 ]
[ 20 ]
EUROPEAN SUMMARY
56% 55% 52% 47% 45% 44% 43% 39% 37% 36% 35% 31% 30% 7% 17% 20%
14% 15% 14% 16% 18% 21% 17% 22% 24% 22% 55% 43% 47%
28% 27% 31% 35% 35% 34% 38% 39% 36% 40%
FRANCE
GREAT BRITAIN ITALY BELGIUM PORTUGAL AUSTRIA CZECH REPUBLIC GERMANY SPAIN SWITZERLAND
9%
29%
28% 25%
22%
16% 16% 43% 52%
43%
6%
13% 7%
POLAND
TOP REASONS PARENTS PLAY GAMES WITH THEIR CHILDREN (EURO AVERAGE)
1 2 3
40%
They ask me to
36%
To spend time with them
34%
Its a fun activity for all the family
Have you ever played video games with your child/children? What are your main reasons for playing video games with your child/children?
EUROPEAN SUMMARY
[ 21 ]
DEVELOP SKILLS
Dont know
21% 13% 19% 11% 16% 13% 19% 15% 16% 25% 15% 10% 24% 12% 18% 17% 20% 12% 14% 9% 7% 5% 7% 14% 5% 5% 6% 6% 6%
Less
POLAND
DENMARK FINLAND ITALY AUSTRIA NORWAY NETHERLANDS GERMANY GREAT BRITAIN BELGIUM SWITZERLAND CZECH REPUBLIC FRANCE
55%
55% 51% 48% 47% 46% 9%
18%
26% 28% 36% 40% 34%
21%
14% 11%
5%
5% 10% 13%
10%
10%
Euro Average:
More No difference Less Dont know
58%
20%
16%
6%
Can you indicate whether you think video games encourage your child/children to be more or less, for each of the following, or does it make no difference?
EUROPEAN SUMMARY
[ 22 ]
CREATIVE
Dont know
18% 21% 17% 22% 17% 7% 12% 9% 7% 12%
Less
50%
49% 49% 46% 45% 43% 42% 39% 39% 36% 20% 29% 29% 36% 11%
22%
31% 36% 35% 35% 40% 31%
25%
13% 6%
8% 7%
7%
ITALY
33%
25%
37%
5%
Euro Average:
More No difference Less Dont know
47%
27%
20%
6%
Can you indicate whether you think video games encourage your child/children to be more or less, for each of the following, or does it make no difference?
EUROPEAN SUMMARY
[ 23 ]
AGGRESSIVE
Dont know
35% 10% 26% 23% 5% 8%
No difference
Less
FRANCE
SPAIN BELGIUM PORTUGAL GREAT BRITAIN NORWAY AUSTRIA NETHERLANDS POLAND SWEDEN
35%
34% 32% 30% 29% 21% 21% 20% 20% 18% 18% 12% 12% 25% 34% 53% 32% 52% 48% 58% 40% 30%
41%
24% 50%
13%
12%
12% 8% 9% 10% 8% 9%
47% 61%
CZECH REPUBLIC
DENMARK GERMANY
Euro Average:
More No difference Less Dont know
27%
42%
23%
8%
Can you indicate whether you think video games encourage your child/children to be more or less, for each of the following, or does it make no difference?
EUROPEAN SUMMARY
[ 24 ]
INFORMED
Dont know
36%
No difference
Less
16% 41%
10% 17%
7% 11%
FINLAND
SWITZERLAND SPAIN GREAT BRITAIN PORTUGAL NETHERLANDS GERMANY FRANCE AUSTRIA CZECH REPUBLIC
34%
31% 29% 29% 28% 27% 27% 24% 22% 22% 21% 20% 19% 38% 36%
29%
35% 34% 44% 47% 46% 49% 53% 45% 11%
31%
31% 31% 20% 19% 22% 19% 13% 21%
6%
6% 7% 6% 5% 5% 11%
6% 10% 7% 10%
NORWAY
ITALY BELGIUM
49%
21%
Euro Average:
More No difference Less Dont know
29%
41%
23%
8%
Can you indicate whether you think video games encourage your child/children to be more or less, for each of the following, or does it make no difference?
EUROPEAN SUMMARY
[ 25 ]
SOCIAL
Dont know
27% 36% 34% 42% 50% 34% 34% 47% 32% 37% 52% 42% 59% 36% 47% 15% 6% 5% 9% 10% 6% 5% 9%
No difference
Less
32%
FRANCE
CZECH REPUBLIC ITALY SWEDEN SWITZERLAND AUSTRIA BELGIUM NORWAY
15%
50%
29%
6%
Euro Average:
More No difference Less Dont know
25%
30%
40%
6%
Can you indicate whether you think video games encourage your child/children to be more or less, for each of the following, or does it make no difference?
[ 26 ]
SUPERVISION
[ 27 ]
SUPERVISION
EUROPEAN SUMMARY
Sometimes
Rarely Always
AUSTRIA BELGIUM CZECH REPUBLIC DENMARK FINLAND FRANCE GERMANY GREAT BRITAIN ITALY NETHERLANDS NORWAY POLAND PORTUGAL SPAIN SWEDEN SWITZERLAND
13% 11%
51% 10% 19% 28% 21% 17% 39% 19% 23% 20% 43% 10% 25% 7% 18% 21% 8% 6% 20% 32% 27% 29% 13% 40% 22% 15% 5% 6% 5% 4% 9% 12% 13%
7% 17% 7% 6%
14%
35%
16% 11%
30% 24% 13% 17% 19% 28% 17% 14% 14% 30% 25% 20% 36%
30%
EURO AVERAGE
12%
11%
21%
30%
14%
12%
Thinking about your youngest child, do you buy this childs video games?
[ 28 ]
SUPERVISION
EUROPEAN SUMMARY
Sometimes
Rarely Always
AUSTRIA
BELGIUM CZECH REPUBLIC DENMARK FINLAND FRANCE GERMANY GREAT BRITAIN ITALY NETHERLANDS NORWAY POLAND PORTUGAL SPAIN SWEDEN SWITZERLAND 5%
9% 11% 17% 15% 12% 7% 26% 33% 12% 23% 16% 15% 18% 14% 32%
57% 25% 31% 27% 14% 28% 30% 31% 29% 29% 34%
8%
18%
20%
16%
31%
31%
36% 25% 18% 22% 30% 17% 25% 8% 24%
18%
8% 13% 14% 16% 29%
7%
7%
11% 5%
10% 14%
7%
EURO AVERAGE
5%
20%
26%
25%
15%
8%
Thinking about your youngest child, do you buy this childs video games?
[ 29 ]
SUPERVISION
EUROPEAN SUMMARY
WHETHER CHILD PLAYS GAMES WITH A HIGHER AGE RATING THAN THEIR AGE (1/2) (PARENTS OF CHILDREN WHO PLAY GAMES)
Youngest child aged 6-9
Child doesnt play games AUSTRIA BELGIUM CZECH REPUBLIC DENMARK FINLAND FRANCE GERMANY GREAT BRITAIN ITALY NETHERLANDS NORWAY POLAND PORTUGAL SPAIN 9% 38% 46% 37% 29% 7% 41% 45% 47% 15% 25% 40% 38% 17% 7% 8% 5% 5% Dont know Never 77% Rarely Sometimes 15% Often
7%
16%
34%
29% 26% 37% 60% 73%
10%
17% 38% 21%
38%
35% 24% 21% 13% 16% 11% 9% 25% 26% 19%
10%
13% 6% 8% 5% 9% 13%
15% 9% 8%
45%
6% 26% 56% 26%
30%
41% 23%
16%
7%
SWEDEN
SWITZERLAND
8%
13%
EURO AVERAGE
45%
23%
20%
6%
Does your youngest child ever play video games at home which have a higher age rating than their age?
[ 30 ]
SUPERVISION
EUROPEAN SUMMARY
WHETHER CHILD PLAYS GAMES WITH A HIGHER AGE RATING THAN THEIR AGE (2/2) (PARENTS OF CHILDREN WHO PLAY GAMES)
Youngest child aged 10-15
Child doesnt play games AUSTRIA BELGIUM CZECH REPUBLIC DENMARK FINLAND FRANCE GERMANY GREAT BRITAIN ITALY NETHERLANDS NORWAY POLAND PORTUGAL SPAIN 22% 19% 19% 25% 32% 44% 10% 17% 17% Dont know 58% Never Rarely Sometimes 29% Often 8%
9%
8% 5% 6% 5% 17% 21% 23% 41% 47%
40%
19% 19% 17%
13%
48% 34% 40% 19% 16% 34%
29%
6%
7% 21% 14%
11%
40%
52%
36%
8% 17% 17% 67%
16%
33%
32%
13%
21%
SWEDEN
SWITZERLAND
15%
11%
6%
EURO AVERAGE
33%
20%
31%
10%
Does your youngest child ever play video games at home which have a higher age rating than their age?
[ 31 ]
SUPERVISION
EUROPEAN SUMMARY
% of parents using parental control settings to limit what their youngest child can access on their games consoles CHILDREN AGED 5 OR UNDER
AUSTRIA 26%
BELGIUM
CZECH REPUBLIC DENMARK FINLAND FRANCE GERMANY GREAT BRITAIN ITALY NETHERLANDS NORWAY POLAND PORTUGAL SPAIN SWEDEN SWITZERLAND
15%
9% 7% 7% 18% 16% 31% 35% 22% 25% 38% 28% 15% 2% 28%
19%
35% 9% 17% 23% 40% 41% 27% 15% 16% 40% 60% 29% 18% 60%
16%
24% 7% 17% 36% 37% 29% 34% 12% 12% 38% 33% 38% 11% 49%
EURO AVERAGE
20%
29%
27%
Do you use parental control settings to limit what your youngest child can access on their games consoles?
[ 32 ]
[ 33 ]
EUROPEAN SUMMARY
72% 63% 59% 56% 56% 55% 54% 53% 51% 51% 50% 46% 45% 45%
34% 28%
61% 56%
44% 39% 35% 35% 33% 33% 33% 30% 28% 25% 23% 22% 18% 16%
86%
Clear
89%
Useful
90%
Clear
% NET Fairly/Very
85%
Useful
Before today, were you aware of any of the following rating symbols?
EUROPEAN SUMMARY
[ 34 ]
APP GAMES
Euro Average: 66%
75%
FINLAND ITALY FRANCE GREAT BRITAIN NORWAY POLAND SPAIN PORTUGAL NETHERLANDS GERMANY DENMARK SWITZERLAND BELGIUM AUSTRIA SWEDEN CZECH REPUBLIC
74%
72% 71% 71% 70% 69% 68% 68% 62% 62% 62% 59% 60% 56% 56%
HOW THE AGE RATING SYSTEM FOR VIDEOGAMES SHOULD COMPARE TO MOVIES (ALL ONLINE RESPONDENTS - EURO AVERAGE)
% AGREE WITH STATEMENT THE MOST The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies should be equally strict The age rating system for movies should be stricter overall than that used for videogames Dont know/none of these
Do you think the PEGI rating system should also apply to games available as apps or on social network sites? Can you indicate which of the following statements on age ratings you agree with most?
[ 35 ]
[ 36 ]
SUMMARY
Austria
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
42%
of the online population aged 16 to 64 years old in Austria have played a game in the past 12 months
8% 16%
56%
44%
45%
30%
75%
Not very/at all interested
24%
Fairly/very interested
ALL ONLINE GAMERS
ANY Apps
1 2 3
42%
of parents have children who play games
Play games with their children Don't play games with their children Their children don't play games
45%
aware of PEGI age rating symbols
35%
aware of PEGI content symbols
35%
7% 55%
60%
agree PEGI ratings should apply to app games
60%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 51% should be equally strict The age rating system for movies should be stricter 4% overall than that used for videogames
25%
[ 37 ]
SUMMARY
Belgium
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
53%
of the online population aged 16 to 64 years old in Belgium have played a game in the past 12 months
11% 19%
54%
46%
44%
25%
69%
Not very/at all interested
30%
Fairly/very interested
ALL ONLINE GAMERS
ANY Apps
1 2 3
ANY Online
62%
of parents have children who play games
Play games with their children Don't play games with their children Their children don't play games
51%
aware of PEGI age rating symbols
39%
aware of PEGI content symbols
37%
24% 36%
59%
agree PEGI ratings should apply to app games
61%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 47% should be equally strict The age rating system for movies should be stricter 5% overall than that used for videogames
21%
[ 38 ]
SUMMARY
Czech Republic
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
56%
of the online population aged 16 to 64 years old in Czech Republic have played a game in the past 12 months
13%
56%
44%
38% 21%
26%
64%
Not very/at all interested
34%
Fairly/very interested
ALL ONLINE GAMERS
ANY Apps
1 2 3
ANY Online
69%
49%
of parents have children who play games
31% Play games with their children Don't play games with their children Their children don't play games
28%
aware of PEGI age rating symbols
16%
aware of PEGI content symbols
17% 43%
56%
agree PEGI ratings should apply to app games
54%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 43% should be equally strict The age rating system for movies should be stricter 4% overall than that used for videogames
24%
[ 39 ]
SUMMARY
Denmark
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
45%
of the online population aged 16 to 64 years old in Denmark have played a game in the past 12 months
9% 19%
58%
42%
43%
28%
71%
Not very/at all interested
29%
Fairly/very interested
ALL ONLINE GAMERS
1 2 3
70%
of parents have children who play games
Play games with their children Don't play games with their children Their children don't play games
55%
aware of PEGI age rating symbols
23%
aware of PEGI content symbols
62%
agree PEGI ratings should apply to app games
60%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 50% should be equally strict The age rating system for movies should be stricter 4% overall than that used for videogames
15%
[ 40 ]
SUMMARY
Finland
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
60%
of the online population aged 16 to 64 years old in Finland have played a game in the past 12 months
51%
49%
30%
69%
Not very/at all interested
30%
Fairly/very interested
ALL ONLINE GAMERS
67%
of parents have children who play games
Play games with their children Don't play games with their children Their children don't play games
63%
aware of PEGI age rating symbols
56%
aware of PEGI content symbols
75%
agree PEGI ratings should apply to app games
75%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 50% should be the same The age rating system for movies should be stricter 4% overall than that used for videogames
26%
[ 41 ]
SUMMARY
France
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
57%
of the online population aged 16 to 64 years old in France have played a game in the past 12 months
13%
53%
47%
38%
20%
27%
65%
Not very/at all interested
33%
Fairly/very interested
ALL ONLINE GAMERS
1 2 3
65%
of parents have children who play games
Play games with their children Don't play games with their children Their children don't play games
72%
aware of PEGI age rating symbols
33%
aware of PEGI content symbols
72%
agree PEGI ratings should apply to app games
74%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 49% should be the same The age rating system for movies should be stricter 6% overall than that used for videogames
26%
[ 42 ]
SUMMARY
Germany
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
42%
of the online population aged 16 to 64 years old in Germany have played a game in the past 12 months
14%
56%
44%
42%
18%
24%
67%
Not very/at all interested
32%
Fairly/very interested
ALL ONLINE GAMERS
ANY Apps
1 2 3
42%
50%
of parents have children who play games
30% Play games with their children Don't play games with their children Their children don't play games
34%
aware of PEGI age rating symbols
18%
aware of PEGI content symbols
20% 47%
62%
agree PEGI ratings should apply to app games
61%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 48% should be the same The age rating system for movies should be stricter 5% overall than that used for videogames
28%
[ 43 ]
SUMMARY
Great Britain
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
40%
of the online population aged 16 to 64 years old in Great Britain have played a game in the past 12 months
11% 19%
54%
46%
44%
25%
69%
Not very/at all interested
30%
Fairly/very interested
ALL ONLINE GAMERS
ANY Apps
1 2 3
ANY Online
39%
61%
of parents have children who play games
Play games with their children Don't play games with their children Their children don't play games
50%
aware of PEGI age rating symbols
22%
aware of PEGI content symbols
71%
agree PEGI ratings should apply to app games
71%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 55% should be equally strict The age rating system for movies should be stricter 3% overall than that used for videogames
21%
[ 44 ]
SUMMARY
Italy
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
41%
of the online population aged 16 to 64 years old in Italy have played a game in the past 12 months
8% 15%
52%
48%
51% 26%
76%
Not very/at all interested
23%
Fairly/very interested
ALL ONLINE GAMERS
20%
61%
of parents have children who play games
Play games with their children Don't play games with their children Their children don't play games
46%
aware of PEGI age rating symbols
28%
aware of PEGI content symbols
74%
agree PEGI ratings should apply to app games
74%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 44% should be the same The age rating system for movies should be stricter 5% overall than that used for videogames
35%
[ 45 ]
SUMMARY
Netherlands
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
54%
of the online population aged 16 to 64 years old in Netherlands have played a game in the past 12 months
15% 29%
54%
46%
28% 28%
57%
Not very/at all interested
43%
Fairly/very interested
ALL ONLINE GAMERS
ANY Apps
1 2 3
63%
of parents have children who play games
Play games with their children Don't play games with their children Their children don't play games
51%
aware of PEGI age rating symbols
61%
aware of PEGI content symbols
68%
agree PEGI ratings should apply to app games
68%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 58% should be the same The age rating system for movies should be stricter 3% overall than that used for videogames
15%
[ 46 ]
SUMMARY
Norway
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
53%
of the online population aged 16 to 64 years old in Norway have played a game in the past 12 months
9% 15%
54%
46%
48% 27%
75%
Not very/at all interested
24%
Fairly/very interested
ALL ONLINE GAMERS
70%
of parents have children who play games
Play games with their children Don't play games with their children Their children don't play games
59%
aware of PEGI age rating symbols
33%
aware of PEGI content symbols
71%
agree PEGI ratings should apply to app games
71%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 49% should be the same The age rating system for movies should be stricter 5% overall than that used for videogames
28%
[ 47 ]
SUMMARY
Poland
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
49%
of the online population aged 16 to 64 years old in Poland have played a game in the past 12 months
12%
56%
44%
37%
17%
30%
67%
Not very/at all interested
30%
Fairly/very interested
ALL ONLINE GAMERS
ANY Apps
21% 60%
1 2 3
41%
of parents have children who play games
25% Play games with their children Don't play games with their children Their children don't play games
56%
aware of PEGI age rating symbols
30%
aware of PEGI content symbols
16% 52%
70%
agree PEGI ratings should apply to app games
70%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 46% should be the same The age rating system for movies should be stricter 4% overall than that used for videogames
23%
[ 48 ]
SUMMARY
Portugal
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
40%
of the online population aged 16 to 64 years old in Portugal have played a game in the past 12 months
15% 29%
57%
43%
27% 27%
56%
Not very/at all interested
42%
Fairly/very interested
ALL ONLINE GAMERS
1 2 3
39%
58%
of parents have children who play games
Play games with their children Don't play games with their children Their children don't play games
54%
aware of PEGI age rating symbols
44%
aware of PEGI content symbols
36%
22% 40%
68%
agree PEGI ratings should apply to app games
70%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 43% should be equally strict The age rating system for movies should be stricter 4% overall than that used for videogames
30%
[ 49 ]
SUMMARY
Spain
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
40%
of the online population aged 16 to 64 years old in Spain have played a game in the past 12 months
56%
44%
31%
73%
Not very/at all interested
26%
Fairly/very interested
ALL ONLINE GAMERS
50%
of parents have children who play games
29% Play games with their children Don't play games with their children Their children don't play games
53%
aware of PEGI age rating symbols
35%
aware of PEGI content symbols
22% 43%
69%
agree PEGI ratings should apply to app games
70%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 50% should be the same The age rating system for movies should be stricter 4% overall than that used for videogames
28%
[ 50 ]
SUMMARY
Sweden
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
62%
of the online population aged 16 to 64 years old in Sweden have played a game in the past 12 months
16% 30%
53%
47%
31%
22%
61%
Not very/at all interested
39%
Fairly/very interested
ALL ONLINE GAMERS
1 2 3
64%
of parents have children who play games
Play games with their children Don't play games with their children Their children don't play games
45%
aware of PEGI age rating symbols
25%
aware of PEGI content symbols
56%
agree PEGI ratings should apply to app games
57%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 45% should be equally strict The age rating system for movies should be stricter 2% overall than that used for videogames
17%
[ 51 ]
SUMMARY
Switzerland
OVERVIEW OF GAMING
PERCEPTIONS OF GAMING
Very interested Fairly interested Not very interested Dont know Not at all interested
41%
of the online population aged 16 to 64 years old in Switzerland have played a game in the past 12 months
56%
44%
26%
73%
Not very/at all interested
26%
Fairly/very interested
ALL ONLINE GAMERS
38%
1 2 3
43%
of parents have children who play games
28% Play games with their children Don't play games with their children Their children don't play games
56%
aware of PEGI age rating symbols
33%
aware of PEGI content symbols
16% 43%
62%
agree PEGI ratings should apply to app games
59%
agree PEGI ratings should apply to games on social network sites % AGREE WITH STATEMENT THE MOST
The age rating system for videogames should be stricter overall than that used for movies The age rating system for videogames and movies 45% should be the same The age rating system for movies should be stricter 6% overall than that used for videogames
28%
GameTrack is a multi-country tracking survey that provides companies and organisations with a complete view of the video games market. GameTrack includes all devices that might be used for playing video games from PCs and laptops, games consoles and portable games devices through to smartphones and tablets, as well as currently niche devices such as smart TVs.
Similarly, it includes all types of games from packaged (new, pre-owned and rental) to apps (paid and free) to online games (including downloads, subscriptions, browser games and games on social network sites).
GameTrack reports each quarter and is based on a nationally representative sample of over 6,000 individuals aged 6+ in each country for each wave, providing a reliable and robust true measure on how the games market is shifting and the underlying dynamics of the industry.
COUNTRIES COVERED
USA
UK
FRANCE
GERMANY
SPAIN
TIME SPENT
ACQUISITION
VALUE
ANY video gaming ANY Packaged ANY Apps ANY Online Downloads
20m people
35%
29m people
50%
26m people
40%
14m people
40%
29% 8% 25% 7% 9% 4% 8%
20% 8% 18% 7% 9% 4% 8%
20%
18%
Social
Multiplayer Browse
GameTrack provides a complete view of the videogames market - from overall incidence of gaming to time, volume and value breakdown of specific devices and types of games.
FOR MORE INFORMATION DIRK BOSMANS Communication Manager Interactive Software Federation of Europe t: +32 (0) 2 612 1772 e: dirk.bosmans@isfe.eu w: http://www.isfe.eu PAUL MASKELL Research Director Ipsos MediaCT t: +44 (0) 20 8515 3467 e: dirk.bosmans@isfe.eu w: http://www.isfe.eu