Imperial Manual

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL BRAND
Corporate identity guidelines

updated February 2010
1
Contents
CHAPTER 1
Introduction...................................................................................................................................................3 Philosophy....................................................................................................................................... 5 How the IMPERIAL brand adds value.............................................................................. 7 IMPERIALs 9 business principles....................................................................................11 Tone of voice....................................................................................................................13 The way we write.. ..........................................................................................................14 The hierarchy of the IMPERIAL Brand. .........................................................................................15 This is the master group logo......................................................................................................16 Colours. ...........................................................................................................................................17 Typography....................................................................................................................................18 The IMPERIAL air and arrow.......................................................................................................19
CHAPTER 3
Endorsed branding: We are IMPERIAL.................................................................................................30 The We are IMPERIAL brand mark. ...........................................................................................31 Constructing the We are IMPERIAL brand mark. .....................................................................32 Colour applications. .......................................................................................................................33 Endorsed branding stationery. .....................................................................................................34 Email signature. .............................................................................................................................36 Document covers and materials. .................................................................................................37 Endorsed branding on television. ................................................................................................38 Size relationships with other brands. ..........................................................................................39 Advertising layouts. .......................................................................................................................40 Advertising layouts (alternative layouts). ...................................................................................42 Advertising layouts (outdoor and large format)........................................................................44 Promotional items........................................................................................................................45 Electronic communication: Radio and Web................................................................................46
CHAPTER 2
The master group logo. ..............................................................................................................................20 Constructing the master group logo with its divisions. .............................................................21 Minimum size of the master group logo. ...................................................................................22 Stationery.........................................................................................................................23 Email signature. .............................................................................................................................25 Documents covers and materials................................................................................................26 Examples of IMPERIAL brochures and advertising layouts.......................................................27 Vehicle and eet branding...........................................................................................................29
CHAPTER 4
Co-branding logos......................................................................................................................................46 Construction of co-branded logos...............................................................................................47 Examples of co-branded logos in advertising and brochures..................................................48 Co-branded stationery..................................................................................................................49
Your reference to the IMPERIAL brand.

This book has been designed to help you understand the new IMPERIAL brand. You, our brand custodians, will be responsible for our continued growth and success by ensuring that all aspects of the brand are consistent. The book covers many aspects of our brand starting with the essence of who we are, and what we stand for, followed by important rules and guidelines to ensure that our new brand remains consistent at all times. To encourage this, all artwork, logos, templates, etc., are available to download from the IMPERIAL brand centre. The IMPERIAL brand centre has been especially created as a repository, for le and information sharing and to nd the latest and the most up to date information available on the IMPERIAL brand and its entire family of brands. Naturally its success is also dependent on you, to continuously upload pictures, logos and completed work to share with the IMPERIAL family. Go to; www.imperialbrandcenter.com to register for access. If you have any problems, please email Lucy Mncube at; lmncube@ih.co.za or contact +27 11 372 6504.
Chapter 1 The IMPERIAL brand

3
This book is about the IMPERIAL brand. Our brand is the face, personality and promise of our company.
It denes what our brand is about, what it can accomplish for us, and how we express brand IMPERIAL to the world.
Think about the audiences with whom we need to communicate: our clients, our shareholders and the nancial community, the media and opinion leaders, our partners and suppliers, fellow employees, and our communities. They want to know what we stand for as a company and vwho is behind the products and services we offer. They look to our corporate brand for assurance, for stability and for afrmation of where the company is going. Its important that we communicate to these audiences effectively and consistently. This book was prepared to assist you in doing that. It describes our corporate brand and its critical role in moving people, moving business and moving industry. It explains what we want to convey about the IMPERIAL brand and the tools available to help you do it. It symbolises our culture, values and goals. It is derived from elements such as our name, identity and from experiences with our people, products and services. Our challenge is to tell the IMPERIAL brand story effectively. We need to manage the corporate brand and express its unequalled strength and heritage. We cannot leave it to be dened by others such as the media, our customers or even our competitors. We now have a unique opportunity to build the IMPERIAL brand. We have the chance to leverage our achievements of the past and innovations of today to create something unique. Lets capitalise on our entrepreneurial spirit to build a brand that reects who we are - and who we want to be. Hubert Brody Chief Executive
Philosophy The challenge facing the IMPERIAL brand is to look more like the kind of company we really are.
Hubert Brody
CEO IMPERIAL Group
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Dening the IMPERIAL corporate brand.

A strong IMPERIAL brand builds shareholder value. Our brand is the face and personality of our company. A strong IMPERIAL brand helps dene a clear mission for our company. A strong IMPERIAL brand adds value to our entire family of local, subsidiary and international brands. Their relationship to IMPERIAL is a competitive business advantage. A strong IMPERIAL brand instils pride in our employees, suppliers and customers.
How the IMPERIAL brand adds value.

Strong corporate brands are incredibly powerful. The Walt Disney company, the GE group and the Sony corporation, are brands that constantly invest and nurture their group image. It is important that we too take positive steps to develop and deliver a strong IMPERIAL brand. IMPERIAL is the supportive parent company offering its family of brands the best of the companys resources, expertise, technologies and processes. At the same time, it ensures that each brand has the capabilities and autonomy to offer its customers a totally unique brand experience.
Our new positioning statement Fast Moving. Forward Thinking captures these equities and describes our vision to succeed. IMPERIAL moves people, moves business, moves industry - with innovation, inspiration, and foresight.
IMPERIAL has three compelling attributes that support our promise and make our brand character real.
IMPERIAL is Empowered
IMPERIAL is empowered by you, to chart a path for our brand success. Empowering you to take ownership and responsibility for your business success.
IMPERIAL is Astute
It is only with the combination of specic industry foresight and intelligence, that we can build our IMPERIAL future together.
IMPERIAL is Dynamic
IMPERIAL is energetic as we actively pursue returns that are sustainable and seek opportunities using our group strength and experience.
Our brand character describes what we are like as a company.

Empowered, astute and dynamic are the impressions we want to convey each time someone encounters our brand. Keeping these attributes in mind, we can craft messages and act in ways that resonate with all our target audiences. Communicating and acting with integrity and respect strengthens our clients relationships with us - and the IMPERIAL brand. This helps us gain the understanding to create unique products and services that are anticipatory, insightful, inviting and rewarding. We are performance driven; in a fast-moving world we set the pace with capital and nancial efciency by conceiving and producing inventive business solutions that move industry. Our unique combination of great people and resources makes us capable and strong. It allows us to deliver new possibilities and dreams. Our inuence, scope and reach are unmatched by any of our competitors. Leveraging these strengths, we can create innovative products & solutions that provide real business benet. `To encourage this, all artwork logos, templates, etc., for the IMPERIAL group of companies are available on the IMPERIAL brand centre. www.imperialbrandcenter.com
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IMPERIALs 9 business principles.

one
IMPERIAL is committed to people development. Our people are our brand, and as such, our most important asset, we believe passionately in supporting their growth and continuous learning.
two
IMPERIAL is performance driven. We move with a sense of urgency. We move fast to anticipate and respond to our clients needs, to pursue more sustainable returns.
four
IMPERIAL has a strong heritage. We have always believed that our success is measured by the success of our communities and as such we actively get involved in building and enabling the next generation.
seven
IMPERIAL is nancially responsible & capital efcient. We are relentlessly focussed on improving our bottom line in more responsible and efcient ways.
three
IMPERIAL is transparent. We are passionate about what we do. We have a lot to be enthusiastic about, and our enthusiasm is contagious. We speak with one voice, clearly and honestly. We are IMPERIAL judged by our hard won integrity and will always strive to be fair.
ve
IMPERIAL is committed to excellence. Every product and service we offer is intended to support our clients lives and is dependent on excellent service. We understand that our clients have choice, so we will be judged on our ability to provide IMPERIAL service.
eight
There is only one IMPERIAL. We are stronger as one brand with one name, and we will leverage the strength of the IMPERIAL brand as we express ourselves consistently as one group around the world.
six
IMPERIAL is the sum of many. Group business loyalty is paramount to our success and we will capitalise on the synergies between our various businesses to build one powerful group.
nine
IMPERIAL is entrepreneurial. We nurture and encourage entrepreneurial initiatives and strive to set new benchmarks in all that we do.
11
Our spirit of entrepreneurship moves people, moves business and moves industry
One of our most important responsibilities as IMPERIAL brand custodians, is to inspire the members of our various audiences - including all our colleagues at IMPERIAL. The branding initiative will help us to discover effective, new ways to tell the world about IMPERIAL.
We need to dene the IMPERIAL brand Its the face and personality of our business. An endorsement from IMPERIAL will add value to your business It tells people that you belong to a large and established international group of companies.
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When we speak to all our different audiences, we need to reect our unique brand character. Our tone must be:
Engaging
Speak with a clear, simple, friendly and direct voice.
Dynamic
Use active words and phrases and mention brand IMPERIAL as often as possible.
Powerful
With condence and powerful language we must tell a meaningful story.
As we communicate and act, remember that continued success requires consistent expression of our brand promise and brand spirit.
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The way we write.

How we speak, write and communicate about IMPERIAL is an important aspect of the brand. The word IMPERIAL must always appear in upper case in all materials, even electronic communication. It shows our commitment to the strength of the brand and our dedication to one brand standard. Never split the word IMPERIAL over line breaks and always use the word IMPERIAL at least a few times during communication. The more often we use this phrase, the more we build our brand, the more people know about us and the more we spread our brand values.
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The hierarchy of the IMPERIAL brand

Master brand logo
Master brand - group divisions
*
CAR RENTAL TOURISM AMH
AUTOMOTIVE RETAIL
PAYROLL
INSURANCE
PARTS
FLEET MANAGEMENT
PROPERTIES
MED
CAPITAL
SUPPORT SERVICES
Master brand - group divisions descriptors
FINANCE
ADMINISTERED BY MFC
A detailed IMPERIAL Logistics corporate standards manual is also available on the IMPERIAL brand centre.
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This is the master group logo.
The visual foundation of our corporate brand is the IMPERIAL brand mark - the innite I, based on the Mobius loop, it is represented with IMPERIAL air, as a bridge linking IMPERIALs past with its future. The Mobius loop illustrates the front and the back of the letter I at the same time, illustrating IMPERIALs transparency and integrity. The curved air of the innite I is directional, alluding to our focus of sustained future prots. The colours signify strength, energy and dynamism, and are based on our original business colours - vibrant red and dynamic blue.
Presenting the brand mark with high quality and consistency establishes a positive impression of our identity. But the brand mark by itself cannot fully dene the personality and characteristics of our brand. To do this, a brand identication and design system made up of a set of standardised graphic elements helps bring the IMPERIAL brand to life by creating a unique look and feel.
ALL MASTER LOGOS ARE AVAILABLE IN DOWNLOADABLE FORMAT FROM THE IMPERIAL BRAND CENTRE. www.imperialbrandcenter.com The brand centre includes examples of the IMPERIAL brand signature, supporting font styles and templates for print communications with brand applications. Also included are photographic style and image criteria to help portray our brand as Fast Moving. Forward Thinking. Employing these elements in our visual communications will create a consistent visual impression of the IMPERIAL brand. Examples of company stationery, signage, print and electronic publications, advertising, sponsored events, promotional material, email signatures and vehicle branding can be found on the IMPERIAL brand centre. By using these standards consistently, we can help manage the way were perceived with our dynamic IMPERIAL brand character.
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Colours
IMPERIAL blue
Pantone 541C
(Web safe) RGB R 0 G 74 B 128
Four colour process C 100 M 50 Y 0 K 40
Hex Value #003399
Dynamic blue Vibrant red White
Pantone 299C
Hex Value #0099cc
Pantone 485C
Hex Value #ff3333
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Typography
The IMPERIAL type family has been specially chosen for our use. It consists of Dax regular and Dax light. An italic version of each of these is also available. The Dax type is simple, modern and easy to read. It is the only typeface that should be used on all communications. The exception to the rule is for electronic material where the font Arial will be used as a standard system font. THE DAX FONT IS AVAILABLE IN DOWNLOADABLE FORMAT FROM THE IMPERIAL BRAND CENTRE. www.imperialbrandcenter.com
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Dax Bold

Dax Bold Itallic

Dax Regular

Dax Regular Italic

Dax Light

Dax Light Italic
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The IMPERIAL air and arrow

The IMPERIAL air forms the basis of our graphic language. It links the whole brand together. The IMPERIAL air is a unique shape that can be used in a variety of different ways. Figures 3 and 4 illustrate how the IMPERIAL air can be used as a graphic device to create visual interest and reinforce the IMPERIAL brand. The IMPERIAL air should be used as transparent layers as illustrated.
The master group logo
1. The IMPERIAL air
2. The IMPERIAL arrow
3. IMPERIAL arrow used on a billboard
4. IMPERIAL arrow used on a book cover
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IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL LOGO
Chapter 2 The master group logo

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Constructing the master group logo with its divisions

The master group logo is the most important logo in the IMPERIAL brand. It forms the basis around which all other IMPERIAL logos have been constructed. Sub-brands and divisions can be differentiated with the use of division descriptors. Figures 5 and 6 show different examples of how descriptors should be applied. The master group logo has been constructed with great care to create a visually harmonious whole. Please refrain from reconstructing it; rather use the templates and logo artwork that have been made available to you. The pay-off line is aligned with the top of the IMPERIAL air and ts under the pinnacle of the negative shape of an A. See gures 1, 2 and 3 for visual reference. Division descriptors are positioned below the IMPERIAL text by tting it under the pinnacle of the negative shape of an A. Subsequent division descriptors can then be stacked underneath following the same method. Figures 2 and 3 show the correct positioning of the A and division descriptors. A clear space area which again corresponds to the height of an A has been introduced around all logos. This area of clear space serves to protect the logo from any graphic elements that might encroach and compete for attention with the brand. ALL MASTER LOGOS ARE AVAILABLE IN DOWNLOADABLE FORMATS FROM THE IMPERIAL BRAND CENTRE. www.imperialbrandcenter.com
CLEAR SPACE AREA
CLEAR SPACE AREA CLEAR SPACE AREA
DIVISION
1. Master group logo - construction 2. Master brand - group divisions
DIVISION CONTINUED
3. Master brand - group divisions
CAPITAL
4. Master group logo 5. Master brand - group divisions
MOTOR DEALERSHIPS
6. Master brand - group divisions
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Minimum size of the IMPERIAL logo
The size of the logo is important to ensure the integrity of our brand. When placing the logo onto a page always make sure that the logo has enough space and legibility to be clearly seen. In instances where the logo will appear smaller than 40mm it is preferred that the tag line Fast Moving. Forward Thinking be removed, as the size will limit the font legibility. In all other instances the tag line must appear for consistency.
< 40mm More than 40mm across Less than 40mm across
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Master group logo stationery

Please note that stationery is not shown at actual size.
Letterhead
24.5mm
30mm
68.5mm
Business card
30mm
Business card back (optional)
7pt Dax Regular, 9.6pt leading 79 Boeing Road East Bedfordview, 2007, South Africa PO Box 3013, Edenvale, 1610 South Africa
24mm 12.5mm
19.5mm
14.5mm
68.5mm
5.5mm 8.3mm
41.5mm
8pt Dax Condensed Medium, 9pt leading

7pt Dax Condensed Regular
6.5pt Dax Regular, 7.8pt leading 79 Boeing Road East, Bedfordview 1610, South Africa PO Box 3013, Edenvale, 1610, South Africa 6.5pt Dax Regular, 7.8pt leading f: +27 11 372 6550 m: +27 82 770 8123 makoojee@ih.co.za www.imperial.co.za
www.imperial.co.za
48mm
Actual dimensions: 90 x 50mm
17.5mm
Compliment slip
24.5mm
30mm
68.5mm 30mm
24mm 12.5mm
68.5mm
7pt Dax Regular, 8.4pt leading 8.4pt TS Gcabashe (Chairman), A Tugendhaft (deputy chairman), S Engelbrecht, P Langeni, MJ Leeming, JR McAlpine, MV Moosa, RJA Sparks, Y Waja Executive directors: HR Brody (Chief Executive), OS Arbee, MP de Canha, RL Hiemstra, AH Mahomed, GW Riemann (German)
8pt Dax Regular www.imperial.co.za

9mm
7pt Dax Light Regular, 8.4 pt leading Imperial Holdings Limited Reg. No. 1946/021048/06 - Company Secretary: RA Venter
13.5mm
13.5mm
23
24
Email signatures
HTML email signatures are available from the www.imperialbrandcenter.com. Do not try to recreate the email signature as templates exist.
25
Document Covers and materials
Document spine labels
Document covers
Data discs
CD cover
26
Examples of IMPERIAL brochure and advertising layouts
27
Examples of IMPERIAL brochure and advertising layouts
28
Vehicle and eet Branding

Examples of vehicle and truck branding
29
IMPERiAL CI GUiDELiNES & STANDARDS - ENDORSED BRANDING
Chapter 3 Endorsed branding (We are IMPERIAL)

30
The We are IMPERIAL brand mark

The We are IMPERIAL brand mark was especially created to unite all IMPERIAL brands and businesses under the group company name. It shows clearly that your business is endorsed by a strong brand name and that you have the backing and support of an international business. The We are IMPERIAL brand mark MUST be used in all instances with all IMPERIAL brands and businesses, including all marketing materials - printed and electronic. The brand mark must be at least 20% of the size of the brand being proled AND not smaller than 40mm in width measured on the IMPERIAL logotype only. Ideally it MUST appear where possible in full colour on a white background. ALL WE ARE IMPERIAL LOGOS ARE AVAILABLE IN DOWNLOADABLE FORMAT FROM THE IMPERIAL BRAND CENTRE. Go to; www.imperialbrandcenter.com to register for access. If you have any problems, please email Lucy Mncube at; lmncube@ih.co.za or contact +27 11 372 6504.
31
Constructing the We are IMPERIAL brand mark

The We are IMPERIAL brand mark was constructed from the IMPERIAL logo. The payoff line is replaced with We are which are is set in the Dax font with a height that will t under the pinnacle of the negative space of the A. The bases of the letters are positioned to align with that of the IMPERIAL air. We dont use point sizes to dene the scale of the letters because type size should remain relative to the scale of the IMPERIAL logo. By doing this we ensure that all elements of the brand mark remain in a dened size relationship with one another. It becomes possible to scale the resulting brand mark in proportion without having to worry about legibility or consistency in reproduction. In the case of the linear We are IMPERIAL brand mark the We are is positioned before the IMPERIAL logo at a distance of half an A. When the We are IMPERIAL brand mark is correctly positioned it becomes possible to dene a clear space area around the logo to protect it from encroachment from surrounding graphic elements that may compete for attention; clear communication is crucial for optimum brand recognition. The We are IMPERIAL brand mark must be at least 20% of the size of the brand being proled AND not smaller than 40mm in width measured on the IMPERIAL logotype only.
Not smaller than 40mm Preferred version; We are IMPERIAL brand mark
The We are IMPERIAL brand mark - lock off area & construction
Alternative version; Linear We are IMPERIAL brand mark
Not smaller than 40mm
Linear We are IMPERIAL brand mark - lock off area & construction
32
Colour applications
White background The preferred version of the brand mark is full colour on a clear white background. The illustration details the correct logotype to use within a series of possible background colours. Use this as a guide for making the correct decision about which brand mark should go on what background. When applying the logotype to a photograph, choose one that allows the logotype to be clearly visible. ALL LOGOS ILLUSTRATED ARE AVAILABLE IN DOWNLOADABLE FORMAT FROM THE IMPERIAL BRAND CENTRE. www.imperialbrandcenter.com IMPERIAL blue background
Colour photographic background
Other colour background
Black and white photographic background
33
Endorsed branding stationery

The We are IMPERIAL brand mark must be at least 20% of the size of the main brand and where possible in full colour AND ALWAYS POSITIONED ON THE BOTTOM RIGHT HAND CORNER. This 20% ratio is only relevant for printed and electronic stationery. In all other applications it MUST not be smaller than 40mm in width measured on the IMPERIAL logotype only.
Business card Please note that stationery is not shown to actual size. Letterhead
15mm 29.5mm 15mm 59.5mm
IMPERIAL Place, Jeppe Quondam 7pt, Dax Regular, leading 9.6pt 79 Boeing Road East Bedfordview, 2007, South Africa PO Box 3013, Edenvale, 1610 South Africa
ALL IMPERIAL COMPANIES MUST APPLY THE WE ARE IMPERIAL LOGO DEVICE ACROSS ALL BRANDED STATIONERY ELEMENTS
5.5mm
39mm
3mm
MOHAMMED AKOOJEE
8pt, Dax Condensed Medium, 9pt leading

6.5pt, Dax Regular, 7.8pt leading f: +27 11 372 6550 m: +27 82 770 8123 makoojee@ih.co.za www.imperial.co.za
STRATEGY AND INVESTOR RELATIONS 7pt, Dax Condensed Regular, 9pt leading
IMPERIAL Place Jeppe Quondam, 79 Boeing Road East, Bedfordview 1610, South Africa PO Box 3013, Edenvale, 3mm 1610, South Africa
Compliment slip
15.5mm
IMPERIAL Place, Jeppe Quondam 7pt, Dax Regular, leading 9.6pt 79 Boeing Road East Bedfordview, 2007 South Africa PO Box 3013, Edenvale, 1610 South Africa
28.5mm 11.5mm
54.5mm
Non-Executive directors: TS Gcabashe (Chairman), A Tugendhaft (deputy chairman), S Engelbrecht, P Langeni, MJ Leeming, 7pt, Dax Regular, 8.4pt JR McAlpine, MV Moosa, RJA Sparks, Y Waja Executive directors: HR Brody (Chief Executive), OS Arbee, MP de Canha, RL Hiemstra, AH Mahomed, GW Riemann (German) Imperial Holdings Limited Reg. No. 1946/021048/06 - Company Secretary: RA Venter
8pt, Dax Regular www.imperial.co.za

15mm
8pt, Dax Regular
www.imperial.co.za
13mm 9mm
34
35
Email signatures
HTML email signatures are available from the www.imperialbrandcenter.com. Do not try to recreate the email signature as templates exist.
36
Document Covers and materials

Your Logo Here Your Logo Here
YOUR LOGO
YOUR LOGO
YOUR LOGO
Document spine labels

YOUR LOGO
YOUR LOGO
Document covers
Data discs
CD cover
37
Endorsed Branding on television

Preferred positioning of the IMPERIAL brand mark
1. Advertising end title up
2. IMPERIAL brand mark hinges out and open
3. IMPERIAL brand mark hinges out completely
4. reveal the IMPERIAL brand mark.
Alternative positioning of the IMPERIAL brand mark
1. Advertising end title up
2. IMPERIAL brand mark hinges out and open.
3. IMPERIAL brand mark hinges out completely
4. reveal the IMPERIAL brand mark.
The animated IMPERIAL brand mark is available in a targa le sequence of 3 seconds. Please email Lucy Mncube for a DVD, lmncube@ih.co.za or contact +27 11 372 6504 38
Size relationships with other brands

To determine the 20% size relationship between the We are IMPERIAL brand mark and that of other brands, a simple graph as illustrated below will help. If the main logo is allowed to ll the square completely then the IMPERIAL logo should be allowed to occupy a space that is dened in increments of tenths of the square. The number of tenth sections have already been determined; please make sure that the correct number of tenths are allocated to the IMPERIAL logo. NB: the We are IMPERIAL brand mark MUST NOT be scaled smaller than 40mm in width, measured on the word IMPERIAL. The We are IMPERIAL brand mark must be at least 20% of the size of the main brand and where possible appear in full colour. IT MUST ALWAYS BE POSITIONED ON THE BOTTOM RIGHT HAND CORNER. This 20% ratio is only relevant for printed and electronic stationary. In all other applications it MUST not be smaller than 40mm in width measured on the IMPERIAL logotype only. ALL IMPERIAL COMPANIES MUST APPLY THE WE ARE IMPERIAL LOGO DEVICE ACROSS ALL BRANDED STATIONARY ELEMENTS
Recommended size relationship

IMPERIAL Place, Jeppe Quondam 79 Boeing Road East Bedfordview, 2007, South Africa PO Box 3013, Edenvale, 1610 South Africa
Secondary size relationship

160 Kelvin Road, Spartan, South Africa PO Box 2438, Kempton Park, 1620, South Africa t: +27 11 977 7207 f: +27 11 394 1765 e: distribution@impdis.co.za www.imperialdistribution.co.za REG No: 1978/002032/07 VAT No:
20% Size relationship with the main brand
40% Size relationship with the main brand

Non-Executive directors: TS Gcabashe (Chairman), A Tugendhaft (deputy chairman), S Engelbrecht, P Langeni, MJ Leeming, JR McAlpine, MV Moosa, RJA Sparks, Y Waja Executive directors: HR Brody (Chief Executive), OS Arbee, MP de Canha, RL Hiemstra, AH Mahomed, GW Riemann (German) Imperial Holdings Limited Reg. No. 1946/021048/06 - Company Secretary: RA Venter
The recommended size of most endorsed logos should be at least 20% of the size of the main brand AND not smaller than 40mm in width measured on the IMPERIAL logotype only.
www.imperial.co.za
Letterhead showing the recommended size relationship
Allowance has been made for certain brands that prefer a more dominant endorsement from IMPERIAL. In this instance the IMPERIAL brand mark can be up to 40% of the size of the main brand AND not smaller than 40mm in width measured on the IMPERIAL logotype only. If uncertain, please contact Lucy Mncube on email at; lmncube@ih.co.za for assistance.
Example of a letterhead showing the secondary size relationship
Please note that stationery is not shown to scale.
39
Advertising layouts
The We are IMPERIAL brand mark - size and positioning specications. Whilst it is impossible to specify every possible size for the We are IMPERIAL brand mark applications, it is recommended that in all printed and electronic stationery elements that the logo is a minimum of 20% of the size of the main brand AND not smaller than 40mm in width measured on the IMPERIAL logotype only. All print advertising must carry the We are IMPERIAL brand mark, which should be at least 40% of the size of the main brand. In print and electronic advertising, it is recommended that the We are IMPERIAL brand mark should be used no smaller than a minimum size of 40mm in width and positioned where possible on the bottom right corner. The logo should appear where possible on a white background as illustrated.
HEADLINE HERE
451 NEW ROAD MIDRAND TEL: 011 345 5678 WWW.MOTORS.COM

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YOUR LOGO
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YOUR LOGO
Half-page advertising
YOUR LOGO
Full-page advertising
Column advertising
40
Advertising layouts
Agna conse vulluptatet, sum niscinit, sed dolore diametue vullaorer at ad tatismolor irit dion vullumsan utet ea consectem nisi ex eugait deliquissit nonulputat utpat ullum iriliquat. Laorper ostrud dunt ad tat iliquatumsan henit wissis elenim ad tatue vel ulla ad min vulputatio dolorting etum iriliquisl eu facing ex eros dolore do od molesti onulla con vel ut veraesse commy nos ad magnit utat. Met lamconsecte dolorperilla coreetu mmodoloborem zzriustrud er alit nos nulputpatem nullandionse dolore tie magniam zzrit, quipis ametum alis autat doleniam, quis nis ea feuguer sim nibh eu feugue consecte facilla ortinit. Aat nulla am, sustion ut am, sisit aliquam nullaoreet volor sis nonsequatis nulputatet lor at. Duisit wis autpat nisl ut la faccum nis nonsendit loborper siscipsumsan ea feuipsustie
venibh ea faci tincil ex eumsan henit lortisl in vel utpat, volore elit wis dolestrud dolestinim velessi essi tat, consed eum dolor susto dunt do elesto cor ad dui tat accummod molor ad tem ea accum ing esed deliquam, consequat alit, suscillanIril incin enit lobor sequipsum zzrilit at, quamcor atie mod dunt acilis nostie velismo lobortissi blaor sum zzrit atue minim erit num zzril ip et vel dolorem incidunt incipit at. Ommy nulluptatue exer si bla faciduis augiam, vel doloborper ipsusci duisismod ipsumsan vendre feugait aliquatue tin utpat. Enim zzriliqui tetum dolor sed dolenis ad diam ipissi bla ero con ut nit, coreet er acidunt ea faccums andrero stionsequat. Xer in hendiam, consendipsum et pratue ming el iuscipisl et eugue enit vero conse min enim vulluptatuer aliquat. On hendre velent nim vel inim del ulla am,
venibh euip er aliquate con exer illam in vulla feum zzrit lut acilis at, quatet ipismolumsan utatiscillan velit, vel in essi. Adit, quate digna feuguer augue dolorerit et,Ulputat am ipisim eugue volor sendrem volore tis et praesec tetueri ureetue rostie vent ilis eu feuisi et, summy niat num dolobor alis atuer sustincilit velent venis euipsum diamcore dolorper sectet nissequi blandre feugiam num ad deliqua tismodiam augait, sum nonsed magna consecte conulputat prate minisseniam il do do diating eugait wis niam velenis modoloreet augue tio dunt lore euis augait nisi. Ibh eugue volore magnim vendre et, commodoloreLore molore tio exer iriureet, si. Ud minisi. Suscipsuscil eugait niat, vel in ut nonsecte dolorem nulput lam zzriure riuscil iquipit niam enim iriusci blamconse ting el duisl dolupta tumsand rercilit vent nulputat. An hendignis del del
ulla feu feugait nullaor percilis accum enim dolenis dolore modolortis nos exerit ing ex ea faccums andiatu eraesto dunt nullam dit dolorperat. Olobore dunt in utet ad modolore ming essequi sciduis ad tat dolum quam do euis hendignis del del ulla feu feugait nullaor percilis accum enim dolenis dolore modolortis nos exerit ing ex ea faccums andiatu eraesto dunt nullam dit dolorperat. Olobore dunt in utet ad modolore ming essequi sciduis ad tat dolum quam do euis
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Half-page advertising
Ipsustrud magnit il et lan vullaor sum aut luptat ent nullan henit prat . Ut alis el iureet nonsectet duip elit wisciduis nibh ex et lore vulla feummodionse mincinim et laore dunt am ilit adio et , sendipit veliquipsum adio odolorpero esed et , quis nulputpatue veliquat , con utat . Illan henis elis accum zzrillaore venismolut prat .
TACTICAL INNOVATION IS WHERE WE CAN CERTAINLY IMPROVE.

Isit ullandipit elit nim dio odionse tat , veniam, core dolum nim dolessit at . Conse tet augiam dolore dit aciniametum atie consequ issequi ercipit lut ad duissim quipit lan et lortin velenibh ese dolor at acidunt lore faciliq uatuercipit praessenit illa faci blan vel ea coreriusci bla feuipit irit acing ea faci blaore dolenim dolobor perat , veniam alit aci tem do et la faccumsan henim aut prat . Utat ipisi blaoreet acin essi. Rillaore ex eum zzriuscinis er aci eril dolutat amconsenisi. Lorperos autpat . Ut velit , quat in ut dolorero erationsed tat essissim dit prat ulpute feugiamcommy nim quismod olorpero conse feugiat . Ut iliquam vulpute tat . Idunt amcommod dolore modiam zzrilit ulput dionsed ero consectem atet , coreetueros nos dolor si. Min ullum nos nim quis nullaore feuisis autpat , quat ulla feum zzrit laor accummolor sequat . Isi blaoreetum dolore del euguera esenim in vel ea feu facidui blaorper accum dolutpat . Ut verci bla ad min euguer sis nummolortie eugiam, sustionsed tio dolobore minit , sustie tie modoles sequat nonulla cor sit dolor siscipis nullaor aliquat praesto delestrud moloborIpsustrud magnit il et lan vullaor sum aut luptat ent nullan henit prat . Ut alis el iureet nonsectet duip elit wisciduis nibh ex et lore vulla feummodionse mincinim et laore dunt am ilit adio et , sendipit veliquipsum adio odolorpero esed et , quis nulputpatue veliquat , con utat . Illan henis elis accum zzrillaore venismolut prat . Isit ullandipit elit nim dio odionse tat , veniam, core dolum nim dolessit at . Conse tet augiam dolore
dit aciniametum atie consequ issequi ercipit lut ad duissim quipit lan et lortin velenibh ese dolor at acidunt lore faciliq uatuercipit praessenit illa faci blan vel ea coreriusci bla feuipit irit acing ea faci blaore dolenim dolobor perat , veniam alit aci tem do et la faccumsan henim aut prat . Utat ipisi blaoreet acin essi. Rillaore ex eum zzriuscinis er aci eril dolutat amconsenisi. Lorperos autpat . Ut velit , quat in ut dolorero erationsed tat essissim dit prat ulpute feugiamcommy nim quismod olorpero conse feugiat . Ut iliquam vulpute tat . Idunt amcommod dolore modiam zzrilit ulput dionsed ero consectem atet , coreetueros nos dolor si. Min ullum nos nim quis nullaore feuisis autpat , quat ulla feum zzrit laor accummolor sequat . Isi blaoreetum dolore del euguera esenim in vel ea feu facidui blaorper accum dolutpat . Ut verci bla ad min euguer sis nummolortie eugiam, sustionsed tio dolobore minit , sustie tie modoles sequat nonulla cor sit dolor siscipis nullaor aliquat praesto delestrud moloborDui blam quatuer cipsum eugiam dolor si.
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Agna conse vulluptatet, sum niscinit, sed dolore diametue vullaorer at ad tatismolor irit dion vullumsan utet ea consectem nisi ex eugait deliquissit nonulputat utpat ullum iriliquat. Laorper ostrud dunt ad tat iliquatumsan henit wissis elenim ad tatue vel ulla ad min vulputatio dolorting etum iriliquisl eu facing ex eros dolore ddso od molesti onulla con vel ut veraesse cosmmy nos ad magnit utat. Met lamconsecte dolorperilla coreetu mmodolobofrem zzriustrud er alit nos nulputpatem nullandionse dolore tie magniam zzrit, quipis ametum alis autat doleniam, quis nis ea feuguer sim nibh eu feugue consecte facilla ortinit. Aat nulla am, sustion ut am, sisit aliquam iureratinis nullaoreet volor sis nonsequatis nulputatet lor at. Duisit wis autpat nisl ut la faccum nis nonsendit loborper siscipsumsan ea feuipsustie venibh ea faci tincil ex eumsan henit lortisl in vel utpat, volore elit wis dolestrud dolestinim velessi essi tat, consed eum dolor susto dunt do elesto cor ad dui tat accummod molor ad tem ea accum ing esed deliquam, consequat alit, suscillanIril incin enit lobor sequipsum zzrilit at, quamcor atie mod dunt acilis nostie velismo lobortissi blaor sum zzrit atue minim erit num zzril ip et vel dolorem incidunt incipit at. Ommy nulluptatue exer si bla faciduis augiam, vel doloborper ipsusci duisismod minisi. El ulla cortion ulputpatue estiscipisim ipsumsan vendre feugait aliquatue tin utpat. Enim zzriliqui tetum dolor sed dolenis ad diam ipissi bla commodiate tatuer aliquat, quat, corem vero esto ero con ut nit, coreet er acidunt ea faccums andrero stionsequat. Xer in hendiam, consendipsum et pratue ming el iuscipisl et eugue enit vero conse min enim vulluptatuer aliquat. On hendre velent nim vel inim del ulla am, venibh euip er aliquate con exer illam in vulla feum zzrit lut acilis at, quatet ipismolumsan utatiscillan velit, vel in essi. Adit, quate digna feuguer augue dolorerit et,Riusto ea core vulla feugait, vulla aliquis diam, sim velessi. Ommy nummy nissi. Uptatis nibh exer aut aliquate feuis am del inis dolum ea acidunt vulput ulputet augiametum doloborem nostis accumsan utat. Olore tem ea facidunt augiam zzriure doloborem zzrilisi. Mincil in henibh et ipit nosto consectem dunt num nonse te magnis nonsequat la aut el ex euisl ipisit irit augue miniametum diate vullan vercil inis nullan hendre faci blamcore cor suscipit at ip eum nulputa tinit, quatueratum non veratisi euguer sustisi. Iliqui te commy nulla commy niat adit ad deliquam vero et dolorpe rostio doluptat. Duis dolorting ea feu facil dolute venit nos autat. Min utpatis ad ming er inciduis at, veliquat ut lam velisim iustin vel ut lamet wisisit vel utatinit venismod ming etue core mincipis nos aciliquam, conulluptat. Iduis eliquissim ea faciduisi eum vulla alis dolupta tumsandre vulput loreetum dolore dunt ip et, quam, sim auguer sit nullaor inciduis aut nosto cortisc iliquat. Cumsan vel eu facidunt adio commoluptat, veliquamet iril exeraes endreet nosto od eu feuipsu scillam duipit alismolore eumsandiatet laorperat la faccum eu faci eum adigna at praesse quatuer susci euis aciduis nosto core dolorpercin ulputpat, con henis do commy nulla feugait, consequatem zzriure erci tating ercilisit, volor sisl eleniam, volor si. Xer in vullaortie modolor periusto odipisc ipisi. Put aut doloborem at. An ut aut prat. Equis alissecte dit nonsenim nim illam zzrit dolutate mincil iril et, consequamet augue vel iliquam, corperci blam, vullandrem deliquisi eugiam verilis estrud do eu facilla feu faccum et am, conummy nit aliquat ver inciliq uamcor se consenibh ea feugiam, volenim nisit, sustrud tat. Ut am autatum eum zzriure dolorpero corper sis del exerci blandre tate ea acin volobore dolortisit nim incip exeriure core tat wisi. Dolore dolenis nit ute deliquissit utetum iliquam, suscil dolorpe raestrud dolore magnit, quatem eugiat ipisi tetumsan henisci blan henit volore magna faciliscil ute magna facillan hent luptatem zzrilit, velisis etue consed dolore commy
Ut aut nim nit prating euisis etumsan drercilit ese feugait dit iriure magna conulput vullumsan ulla consequi bla alit wisl ut alit diat.
Pit alit laorem ing etueros et nim ing eu feuguerilit lore tet lore mod tat , quat . Guercilit prate veniamc onsectet , consed dignisis nisit , sequips uscipsum et , quamet ipis dit vullam vulla atumsan eu feu faccum dolor iurerae sequisit acidunt lobor si. Sit num dunt alissi euissi. Nonum augait nisit volor incip et ut lamcommolent nonsent lore euis auguerostie exer autetue modolenim ipsusto dolor
YOUR LOGO
nos ametums andipis modigna facidunt dolute volobor sim quipis dipit dolorperatue magna ametum quisi. Lit, sequate dolortie te molendipsum quat. Sit utpat. Ulla feuguero euisit aliqui tetum doluptat, veliquat, velit ad dolor si tat. Ugue essequat vulput aliquipit nibh eugiam nulla ad del utet am dolore do commy nibh ercilit, core dolore tet am enit aci eugiat, con volore corem quat aut lortis accumsan utat. Irillamcore conulla corem delis dip ex erostin eros accum diam, sustrud te magna consequam venim aut vel dion utat, senis erostinim ex eummolut lorperos nis niat. Uptate dolore modit volor augait, quat. Metum verosto do con eum quat, consectem doloreet nismod ex ex eros eum dionum ip erostinit lutem enisim vulpute tisit irilisi scilisl dui blandre dolor si bla consequisci ex ero euipit nis nulla commy nismodolore commy nullaore tie eugiat volorem ipit la commod tet, quat, verit, vel dolobortisis eumsan utatum zzrit aut praessequis at lor sequis adiat. Ut lor autat aci blametum vullamcore dolor si. Ud eugait laortismodo enisseq uipisim zzrit, susting ero ea conummod magnibh erat volorerat. Quatuercinci tem zzriliquat. Ut la faccum del et wisl in er sequi eraessi. Raestrud exerostrud del dolor accummy nit aute conullam, vulpute dolor iuscipsum dolorem quam autem el exer alis am dip exero do odignit veros dolesectet, vullam non hendio odolore riuscipit iustrud do coreet ad tat wis nonsendip exeratio et lut aliquissed tat aut ad dolor ipit velesti ncipisl dolesed dolorem incing ero odigna facipis ex er sismodolore dionsed dolorpe rostrud min estio corpercin essi. Ipit wisi. Gueros ad dolortie eriustrud euis adiat. Elesed modions equissiscin volorer susto consequam, consequat lorper sit ero odolum veliquiscin veraesto consecte core feummolorper alit wis alit, sed mod tionse do elis aliquat dolobor in estrud min hent augiam vel utpatum elenit aci bla con ut lum qui tatin eugait ad erci eugait laorem dolenibh et, quisis nis augiamc ommodio dip eum nostin vel ercipit, quat, sent utpate te con vel ulput lan veliquis nos am in ea faccum diamcore tie feuisi. Aliquis adion essit lortis adionsequat, se facil dolorper sum am, vulla cortion henim accum volestrud et venim duisl ullamco nulput aliquatin utpatummy nos delis er at. Henim irilis nullaor tincipit, vel ilit luptatum dolore tionsequis nibh enim in vel exercilit aliquat vent ut lutpatio odipit ulput aut la faccumsandre dolortie venisi tem euissed elit volore eumsandre do commodit, voloreetum delestrud magna faccumsandip eu feumsan euguerc iliquipis am iure volore commy nos et ad ea facillu msandiat. Vero conulla faciliquat, velit adiat dolesed min utet, consed dolore facillan vulput praessim erostisi blaore feugue consequam in hendre modiat. Luptat, conse vel del etummy nisi tincilit luptat nulla consequisit luptatie dolore molutpat. Ed te dolutem ipit auguero con eraesecte corem duisse dit do et, quatin endio od dolum incing eu feu feum eugiamcon vendion velit volut wis num quat. Nit nim nulla consecte ex euiscillam delenis sequisi euip et veliquat, sequi tie miniatio commy nummodit ing enis num zzriusci blan euis ea conum inisl utpatum zzriurem zzrilit niat lortis nisi essectem nos numsandiatio consendigna augait, vel dolor ing ex eril utat wiscilla alisl doluptat, con vero elit lorer ipsusci te feuis estionsequis num nibh ea faci eum num ad tat. Aci blan ullandipit lore te conum dipit la feu facidunt eugait praessequis am, sustie magnisis nummolorem nostinci erostio duipit lobore magna core velis at lamconu mmolessit lorer sequi blamconsenit volore minibh eliquat praessequam iuscilisi bla feum quam dolore commy nonulla orperat iustie erosto estrud dit il ut ute delit adiat. Ut ero elenim iureriustrud do estrud tie elis nim vulput am, sum zzrit inim quisism odipit, quisis dolore doloborercin ex elis dolupta tumsandipit wis ea adionsequis ea feugiam iureet, velit ver si bla faci tem zzrilis ex elit nulput wis acil ut nos nit velisi. Enibh elesectet, quam, quat. Uptat amet, consecte volor susciduismod doloboreet eu feugue
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YOUR LOGO
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A5 brochure
41
Advertising layouts (alternative positioning)

An alternative positioning for the We are IMPERIAL brand mark has been created instances where the strict rules apply from the main brand. However the brand mark MUST STILL BE a minimum of 20% of the size of the main brand AND not smaller than 40mm in width measured on the IMPERIAL logotype only. The logo should appear where possible on a white background as illustrated.

Agna conse vulluptatet, sum niscinit, sed dolore diametue vullaorer at ad tatismolor irit dion vullumsan utet ea consectem nisi ex eugait deliquissit nonulputat utpat ullum iriliquat. Laorper ostrud dunt ad tat iliquatumsan henit wissis elenim ad tatue vel ulla ad min vulputatio dolorting etum iriliquisl eu facing ex eros dolore do od molesti onulla con vel ut veraesse commy nos ad magnit utat. Met lamconsecte dolorperilla coreetu mmodoloborem zzriustrud er alit nos nulputpatem nullandionse dolore
YOUR LOGO
Agna conse vulluptatet, sum niscinit, sed dolore diametue vullaorer at ad tatismolor irit dion vullumsan utet ea consectem nisi ex eugait deliquissit nonulputat utpat ullum iriliquat. Laorper ostrud dunt ad tat iliquatumsan henit wissis elenim ad tatue vel ulla ad min vulputatio dolorting etum iriliquisl eu facing ex eros dolore ddso od
molesti onulla con vel ut veraesse cosmmy nos ad magnit utat. Met lamconsecte dolorperilla coreetu mmodolobofrem zzriustrud er alit nos nulputpatem nullandionse dolore tie magniam zzrit, quipis ametum alis autat doleniam, quis nis ea feuguer sim nibh eu feugue consecte facilla ortinit. Aat nulla am, sustion ut am, sisit
YOUR LOGO
YOUR LOGO
YOUR LOGO
Full-page magazine advertisement
Half-page advertisements
42
Advertising layouts (alternative positioning)

An alternative positioning for the We are IMPERIAL brand mark has been created instances where the strict rules apply from the main brand. However the brand mark MUST STILL BE a minimum of 20% of the size of the main brand AND not smaller than 40mm in width measured on the IMPERIAL logotype only. The brand mark should appear where possible on a white background as illustrated and in full colour, if restrictions apply, a single colour logo is preferred. See page 33 for references.
Ipsustrud magnit il et lan vullaor sum aut luptat ent nullan henit prat. Ut alis el iureet nonsectet duip elit wisciduis nibh ex et lore vulla feummodionse mincinim et laore dunt am ilit adio et, sendipit veliquipsum adio odolorpero esed et, quis nulputpatue veliquat, con utat. Illan henis elis accum zzrillaore venismolut prat.

Isit ullandipit elit nim dio odionse tat, veniam, core dolum nim dolessit at. Conse tet augiam dolore dit aciniametum atie consequ issequi ercipit lut ad duissim quipit lan et lortin velenibh ese dolor at acidunt lore faciliq uatuercipit praessenit illa faci blan vel ea coreriusci bla feuipit irit acing ea faci blaore dolenim dolobor perat, veniam alit aci tem do et la faccumsan henim aut prat. Utat ipisi blaoreet acin essi. Rillaore ex eum zzriuscinis er aci eril dolutat amconsenisi. Lorperos autpat. Ut velit, quat in ut dolorero erationsed tat essissim dit prat ulpute feugiamcommy nim quismod olorpero conse feugiat. Ut iliquam vulpute tat. Idunt amcommod dolore modiam zzrilit ulput dionsed ero consectem atet, coreetueros nos dolor si. Min ullum nos nim quis nullaore feuisis autpat, quat ulla feum zzrit laor accummolor sequat. Isi blaoreetum dolore del euguera esenim in vel ea feu facidui blaorper accum dolutpat. Ut verci bla ad min euguer sis nummolortie eugiam, sustionsed tio dolobore minit, sustie tie modoles sequat nonulla cor sit dolor siscipis nullaor aliquat praesto delestrud moloborIpsustrud magnit il et lan vullaor sum aut luptat ent nullan henit prat. Ut alis el iureet nonsectet duip elit wisciduis nibh ex et lore vulla feummodionse mincinim et laore dunt am ilit adio et, sendipit veliquipsum adio odolorpero esed et, quis nulputpatue veliquat, con utat. Illan henis elis accum zzrillaore venismolut prat. Isit ullandipit elit nim dio odionse tat, veniam, core dolum nim dolessit at. Conse tet augiam dolore
dit aciniametum atie consequ issequi ercipit lut ad duissim quipit lan et lortin velenibh ese dolor at acidunt lore faciliq uatuercipit praessenit illa faci blan vel ea coreriusci bla feuipit irit acing ea faci blaore dolenim dolobor perat, veniam alit aci tem do et la faccumsan henim aut prat. Utat ipisi blaoreet acin essi. Rillaore ex eum zzriuscinis er aci eril dolutat amconsenisi. Lorperos autpat. Ut velit , quat in ut dolorero erationsed tat essissim dit prat ulpute feugiamcommy nim quismod olorpero conse feugiat. Ut iliquam vulpute tat. Idunt amcommod dolore modiam zzrilit ulput dionsed ero consectem atet, coreetueros nos dolor si. Min ullum nos nim quis nullaore feuisis autpat, quat ulla feum zzrit laor accummolor sequat. Isi blaoreetum dolore del euguera esenim in vel ea feu facidui blaorper accum dolutpat. Ut verci bla ad min euguer sis nummolortie eugiam, sustionsed tio dolobore minit , sustie tie modoles sequat nonulla cor sit dolor siscipis nullaor aliquat praesto delestrud moloborDui blam quatuer cipsum eugiam dolor si.
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Pit alit laorem ing etueros et nim ing eu feuguerilit lore tet lore mod tat, quat. Guercilit prate veniamc onsectet, consed dignisis nisit, sequips uscipsum et , quamet ipis dit vullam vulla atumsan eu feu faccum dolor iurerae sequisit acidunt lobor si. Sit num dunt alissi euissi. Nonum augait nisit volor incip et ut lamcommolent nonsent lore euis auguerostie exer autetue modolenim ipsusto dolor
YOUR YOUR LOGO LOGO
Z-fold yer
Agna conse vulluptatet, sum niscinit, sed dolore diametue vullaorer at ad tatismolor irit dion vullumsan utet ea consectem nisi ex eugait deliquissit nonulputat utpat ullum iriliquat. Laorper ostrud dunt ad tat iliquatumsan henit wissis elenim ad tatue vel ulla ad min vulputatio dolorting etum iriliquisl eu facing ex eros dolore ddso od molesti onulla con vel ut veraesse cosmmy nos ad magnit utat. Met lamconsecte dolorperilla coreetu mmodolobofrem zzriustrud er alit nos nulputpatem nullandionse dolore tie magniam zzrit, quipis ametum alis autat doleniam, quis nis ea feuguer sim nibh eu feugue consecte facilla ortinit. Aat nulla am, sustion ut am, sisit aliquam iureratinis nullaoreet volor sis nonsequatis nulputatet lor at. Duisit wis autpat nisl ut la faccum nis nonsendit loborper siscipsumsan ea feuipsustie venibh ea faci tincil ex eumsan henit lortisl in vel utpat, volore elit wis dolestrud dolestinim velessi essi tat, consed eum dolor susto dunt do elesto cor ad dui tat accummod molor ad tem ea accum ing esed deliquam, consequat alit, suscillanIril incin enit lobor sequipsum zzrilit at, quamcor atie mod dunt acilis nostie velismo lobortissi blaor sum zzrit atue minim erit num zzril ip et vel dolorem incidunt incipit at. Ommy nulluptatue exer si bla faciduis augiam, vel doloborper ipsusci duisismod minisi. El ulla cortion ulputpatue estiscipisim ipsumsan vendre feugait aliquatue tin utpat. Enim zzriliqui tetum dolor sed dolenis ad diam ipissi bla commodiate tatuer aliquat, quat, corem vero esto ero con ut nit, coreet er acidunt ea faccums andrero stionsequat. Xer in hendiam, consendipsum et pratue ming el iuscipisl et eugue enit vero conse min enim vulluptatuer aliquat. On hendre velent nim vel inim del ulla am, venibh euip er aliquate con exer illam in vulla feum zzrit lut acilis at, quatet ipismolumsan utatiscillan velit, vel in essi. Adit, quate digna feuguer augue dolorerit et,Riusto ea core vulla feugait, vulla aliquis diam, sim velessi. Ommy nummy nissi. Uptatis nibh exer aut aliquate feuis am del inis dolum ea acidunt vulput ulputet augiametum doloborem nostis accumsan utat. Olore tem ea facidunt augiam zzriure doloborem zzrilisi. Mincil in henibh et ipit nosto consectem dunt num nonse te magnis nonsequat la aut el ex euisl ipisit irit augue miniametum diate vullan vercil inis nullan hendre faci blamcore cor suscipit at ip eum nulputa tinit, quatueratum non veratisi euguer sustisi. Iliqui te commy nulla commy niat adit ad deliquam vero et dolorpe rostio doluptat. Duis dolorting ea feu facil dolute venit nos autat. Min utpatis ad ming er inciduis at, veliquat ut lam velisim iustin vel ut lamet wisisit vel utatinit venismod ming etue core mincipis nos aciliquam, conulluptat. Iduis eliquissim ea faciduisi eum vulla alis dolupta tumsandre vulput loreetum dolore dunt ip et, quam, sim auguer sit nullaor inciduis aut nosto cortisc iliquat. Cumsan vel eu facidunt adio commoluptat, veliquamet iril exeraes endreet nosto od eu feuipsu scillam duipit alismolore eumsandiatet laorperat la faccum eu faci eum adigna at praesse quatuer susci euis aciduis nosto core dolorpercin ulputpat, con henis do commy nulla feugait, consequatem zzriure erci tating ercilisit, volor sisl eleniam, volor si. Xer in vullaortie modolor periusto odipisc ipisi. Put aut doloborem at. An ut aut prat. Equis alissecte dit nonsenim nim illam zzrit dolutate mincil iril et, consequamet augue vel iliquam, corperci blam, vullandrem deliquisi eugiam verilis estrud do eu facilla feu faccum et am, conummy nit aliquat ver inciliq uamcor se consenibh ea feugiam, volenim nisit, sustrud tat. Ut am autatum eum zzriure dolorpero corper sis del exerci blandre tate ea acin volobore dolortisit nim incip exeriure core tat wisi. Dolore dolenis nit ute deliquissit utetum iliquam, suscil dolorpe raestrud dolore magnit, quatem eugiat ipisi tetumsan henisci blan henit volore magna faciliscil ute magna facillan hent luptatem zzrilit, velisis etue consed dolore commy
YOUR LOGO
Half-page magazine advertisements
nos ametums andipis modigna facidunt dolute volobor sim quipis dipit dolorperatue magna ametum quisi. Lit, sequate dolortie te molendipsum quat. Sit utpat. Ulla feuguero euisit aliqui tetum doluptat, veliquat, velit ad dolor si tat. Ugue essequat vulput aliquipit nibh eugiam nulla ad del utet am dolore do commy nibh ercilit, core dolore tet am enit aci eugiat, con volore corem quat aut lortis accumsan utat. Irillamcore conulla corem delis dip ex erostin eros accum diam, sustrud te magna consequam venim aut vel dion utat, senis erostinim ex eummolut lorperos nis niat. Uptate dolore modit volor augait, quat. Metum verosto do con eum quat, consectem doloreet nismod ex ex eros eum dionum ip erostinit lutem enisim vulpute tisit irilisi scilisl dui blandre dolor si bla consequisci ex ero euipit nis nulla commy nismodolore commy nullaore tie eugiat volorem ipit la commod tet, quat, verit, vel dolobortisis eumsan utatum zzrit aut praessequis at lor sequis adiat. Ut lor autat aci blametum vullamcore dolor si. Ud eugait laortismodo enisseq uipisim zzrit, susting ero ea conummod magnibh erat volorerat. Quatuercinci tem zzriliquat. Ut la faccum del et wisl in er sequi eraessi. Raestrud exerostrud del dolor accummy nit aute conullam, vulpute dolor iuscipsum dolorem quam autem el exer alis am dip exero do odignit veros dolesectet, vullam non hendio odolore riuscipit iustrud do coreet ad tat wis nonsendip exeratio et lut aliquissed tat aut ad dolor ipit velesti ncipisl dolesed dolorem incing ero odigna facipis ex er sismodolore dionsed dolorpe rostrud min estio corpercin essi. Ipit wisi. Gueros ad dolortie eriustrud euis adiat. Elesed modions equissiscin volorer susto consequam, consequat lorper sit ero odolum veliquiscin veraesto consecte core feummolorper alit wis alit, sed mod tionse do elis aliquat dolobor in estrud min hent augiam vel utpatum elenit aci bla con ut lum qui tatin eugait ad erci eugait laorem dolenibh et, quisis nis augiamc ommodio dip eum nostin vel ercipit, quat, sent utpate te con vel ulput lan veliquis nos am in ea faccum diamcore tie feuisi. Aliquis adion essit lortis adionsequat, se facil dolorper sum am, vulla cortion henim accum volestrud et venim duisl ullamco nulput aliquatin utpatummy nos delis er at. Henim irilis nullaor tincipit, vel ilit luptatum dolore tionsequis nibh enim in vel exercilit aliquat vent ut lutpatio odipit ulput aut la faccumsandre dolortie venisi tem euissed elit volore eumsandre do commodit, voloreetum delestrud magna faccumsandip eu feumsan euguerc iliquipis am iure volore commy nos et ad ea facillu msandiat. Vero conulla faciliquat, velit adiat dolesed min utet, consed dolore facillan vulput praessim erostisi blaore feugue consequam in hendre modiat. Luptat, conse vel del etummy nisi tincilit luptat nulla consequisit luptatie dolore molutpat. Ed te dolutem ipit auguero con eraesecte corem duisse dit do et, quatin endio od dolum incing eu feu feum eugiamcon vendion velit volut wis num quat. Nit nim nulla consecte ex euiscillam delenis sequisi euip et veliquat, sequi tie miniatio commy nummodit ing enis num zzriusci blan euis ea conum inisl utpatum zzriurem zzrilit niat lortis nisi essectem nos numsandiatio consendigna augait, vel dolor ing ex eril utat wiscilla alisl doluptat, con vero elit lorer ipsusci te feuis estionsequis num nibh ea faci eum num ad tat. Aci blan ullandipit lore te conum dipit la feu facidunt eugait praessequis am, sustie magnisis nummolorem nostinci erostio duipit lobore magna core velis at lamconu mmolessit lorer sequi blamconsenit volore minibh eliquat praessequam iuscilisi bla feum quam dolore commy nonulla orperat iustie erosto estrud dit il ut ute delit adiat. Ut ero elenim iureriustrud do estrud tie elis nim vulput am, sum zzrit inim quisism odipit, quisis dolore doloborercin ex elis dolupta tumsandipit wis ea adionsequis ea feugiam iureet, velit ver si bla faci tem zzrilis ex elit nulput wis acil ut nos nit velisi. Enibh elesectet, quam, quat. Uptat amet, consecte volor susciduismod doloboreet eu feugue
HEADLINE HERE
YOUR LOGO
YOUR LOGO
A5 brochure
43
Advertising layouts (outdoor and large format)

An alternative positioning for the We are IMPERIAL brand mark has been created instances where the strict rules apply from the main brand. However the brand mark MUST STILL BE a minimum of 20% of the size of the main brand AND not smaller than 40mm in width measured on the IMPERIAL logotype only. The brand mark should appear where possible on a white background as illustrated and in full colour, if restrictions apply, a single colour logo is preferred. See page 33 for references.
YOUR LOGO YOUR LOGO
YOUR LOGO
Preferred positioning
Alternate positioning
Alternate positioning
44
Promotional items
The We are IMPERIAL brand mark must be applied to all promotional and marketing elements. The We are IMPERIAL brand mark should be at least 40% of the size of the main brand. The brand mark should appear where possible on a white background as illustrated.
45
Electronic communication: Radio & web

The We are IMPERIAL brand mark was especially created to unite all IMPERIAL brands and businesses under the group company name. It shows clearly to the world that your business is endorsed by a strong brand name, and that you have the backing and support of an international business. In all verbal branding, including radio advertising, the We are IMPERIAL brand mark MUST be used as a nal voice over (sign-off) at the end of any message. On all IMPERIAL brands and businesss web presence, a hot button using the IMPERIAL brand mark that links back to the IMPERIAL group site MUST be used. Where possible, IMPERIALs group prole MUST also be highlighted on all IMPERIAL brands and businesss websites. Suggested copy to read; IMPERIAL is a diversied industrial services and retail group with activities spanning logistics; car rental; tourism; nancial services; vehicle distribution and retail. IMPERIAL operates in South Africa, Africa, Europe and Australia. IMPERIAL is listed on the Johannesburg stock exchange, the group is run on a decentralized management structure that actively encourages entrepreneurship, innovation and encourages industry specic best practice. IMPERIAL employs over 34 500 people, who are responsible for the growth and continued success of the company that began as a motor dealer in downtown Johannesburg in 1948.
A preferred example of a We are IMPERIAL web link button
46
IMPERiAL CI GUiDELiNES & STANDARDS - CO-BRANDING
Chapter 4 Co-branding logos

46
Construction of co-branded logos

All IMPERIAL named businesses (companies that carry the IMPERIAL name in their logo), the master IMPERIAL logotype MUST be used together with the IMPERIAL air symbol. The IMPERIAL logotype or colour cannot be changed, or replaced with a different font-style or colour. The IMPERIAL logotype MUST be of same weighting, same size and proportion as the partner brand, and on the same line as well. Dropping of the payoff line is allowed in this instance, but not the trademark symbol. ALL MASTER LOGOS ARE AVAILABLE IN DOWNLOADABLE FORMAT FROM THE IMPERIAL BRAND CENTRE. www.imperialbrandcenter.com Where strict rules apply from partner brands or OEMs, please contact Niall Lynch or Peter Fourie for direction and advice how best to nd an amicable solution. Email Niall Lynch at; nlynch@ih.co.za. or Peter Fourie at; pfourie@ih.co.za)
CLEAR SPACE AREA
47
Examples of co-branded logos in advertising and brochures

HEADLINE HERE

Agna conse vulluptatet, sum niscinit, sed dolore diametue vullaorer at ad tatismolor irit dion vullumsan utet ea consectem nisi ex eugait deliquissit nonulputat utpat ullum iriliquat. Laorper ostrud dunt ad tat iliquatumsan henit wissis elenim ad tatue vel ulla ad min vulputatio dolorting etum iriliquisl eu facing ex eros dolore ddso od molesti onulla con vel ut veraesse cosmmy nos ad magnit utat. Met lamconsecte dolorperilla coreetu mmodolobofrem zzriustrud er alit nos nulputpatem nullandionse dolore tie magniam zzrit, quipis ametum alis autat doleniam, quis nis ea feuguer sim nibh eu feugue consecte facilla ortinit. Aat nulla am, sustion ut am, sisit aliquam iureratinis nullaoreet volor sis nonsequatis nulputatet lor at. Duisit wis autpat nisl ut la faccum nis nonsendit loborper siscipsumsan ea feuipsustie venibh ea faci tincil ex eumsan henit lortisl in vel utpat, volore elit wis dolestrud dolestinim velessi essi tat, consed eum dolor susto dunt do elesto cor ad dui tat accummod molor ad tem ea accum ing esed deliquam, consequat alit, suscillanIril incin enit lobor sequipsum zzrilit at, quamcor atie mod dunt acilis nostie velismo lobortissi blaor sum zzrit atue minim erit num zzril ip et vel dolorem incidunt incipit at. Ommy nulluptatue exer si bla faciduis augiam, vel doloborper ipsusci duisismod minisi. El ulla cortion ulputpatue estiscipisim ipsumsan vendre feugait aliquatue tin utpat. Enim zzriliqui tetum dolor sed dolenis ad diam ipissi bla commodiate tatuer aliquat, quat, corem vero esto ero con ut nit, coreet er acidunt ea faccums andrero stionsequat. Xer in hendiam, consendipsum et pratue ming el iuscipisl et eugue enit vero conse min enim vulluptatuer aliquat. On hendre velent nim vel inim del ulla am, venibh euip er aliquate con exer illam in vulla feum zzrit lut acilis at, quatet ipismolumsan utatiscillan velit, vel in essi. Adit, quate digna feuguer augue dolorerit et,Min henibh esse do con etum quisci tismolor sis num iliquis adigna commy nim zzriure rcipis nibh eu faccum endreet lore magnit lan et aute mod ea faccum numm Ore feum am velit nostrud tin eros nos nonsent lamconsecte conulput velendio eliquismodo do et, quis dolorpero core facilit la alit vel dolorpe rcillan hendre veratummy nosting eros nim nit lutpat aci bla autet lum nostrud eu faccumsan henis amcore dit dit nim nonse modo enisit iure te dolore
Agna conse vulluptatet, sum niscinit, sed dolore diametue vullaorer at ad tatismolor irit dion vullumsan utet ea consectem nisi ex eugait deliquissit nonulputat utpat ullum iriliquat. Laorper ostrud dunt ad tat iliquatumsan henit wissis elenim ad tatue vel ulla ad min vulputatio dolorting etum iriliquisl eu facing ex eros dolore do od molesti onulla con vel ut veraesse commy nos ad magnit utat. Met lamconsecte dolorperilla coreetu mmodoloborem zzriustrud er alit nos nulputpatem nullandionse dolore tie magniam zzrit, quipis ametum alis autat doleniam, quis nis ea feuguer sim nibh eu feugue consecte facilla ortinit. Aat nulla am, sustion ut am, sisit aliquam iureratinis nullaoreet volor sis nonsequatis nulputatet lor at. Duisit wis autpat nisl ut la faccum nis nonsendit loborper siscipsumsan ea feuipsustie venibh ea faci tincil ex eumsan henit lortisl in vel utpat, volore elit wis dolestrud dolestinim velessi essi tat, consed eum dolor susto dunt do elesto cor ad dui tat accummod molor ad tem ea accum ing esed deliquam, consequat alit, suscillanIril incin enit lobor sequipsum zzrilit at, quamcor atie mod dunt acilis nostie velismo lobortissi blaor sum zzrit atue minim erit num zzril ip et vel dolorem incidunt incipit at.

Agna conse vulluptatet, sum niscinit, sed dolore diametue vullaorer at ad tatismolor irit dion vullumsan utet ea consectem nisi ex eugait deliquissit nonulputat utpat ullum iriliquat. Laorper ostrud dunt ad tat iliquatumsan henit wissis elenim ad tatue vel ulla ad min vulputatio dolorting etum iriliquisl eu facing ex eros dolore do od molesti onulla con vel ut veraesse commy nos ad magnit utat. Met lamconsecte dolorperilla coreetu mmodoloborem zzriustrud er alit nos nulputpatem nullandionse dolore tie magniam zzrit, quipis ametum alis autat doleniam, quis nis ea feuguer sim nibh eu feugue consecte facilla ortinit. Aat nulla am, sustion ut am, sisit aliquam iureratinis nullaoreet volor sis nonsequatis nulputatet lor at. Duisit wis autpat nisl ut la faccum nis nonsendit loborper siscipsumsan ea feuipsustie venibh ea faci tincil ex eumsan henit lortisl in vel utpat, volore elit
Ipsustrud magnit il et lan vullaor sum aut luptat ent nullan henit prat . Ut alis el iureet nonsectet duip elit wisciduis nibh ex et lore vulla feummodionse mincinim et laore dunt am ilit adio et , sendipit veliquipsum adio odolorpero esed et , quis nulputpatue veliquat , con utat . Illan henis elis accum zzrillaore venismolut prat .

Isit ullandipit elit nim dio odionse tat , veniam, core dolum nim dolessit at . Conse tet augiam dolore dit aciniametum atie consequ issequi ercipit lut ad duissim quipit lan et lortin velenibh ese dolor at acidunt lore faciliq uatuercipit praessenit illa faci blan vel ea coreriusci bla feuipit irit acing ea faci blaore dolenim dolobor perat , veniam alit aci tem do et la faccumsan henim aut prat . Utat ipisi blaoreet acin essi. Rillaore ex eum zzriuscinis er aci eril dolutat amconsenisi. Lorperos autpat . Ut velit , quat in ut dolorero erationsed tat essissim dit prat ulpute feugiamcommy nim quismod olorpero conse feugiat . Ut iliquam vulpute tat . Idunt amcommod dolore modiam zzrilit ulput dionsed ero consectem atet , coreetueros nos dolor si. Min ullum nos nim quis nullaore feuisis autpat , quat ulla feum zzrit laor accummolor sequat . Isi blaoreetum dolore del euguera esenim in vel ea feu facidui blaorper accum dolutpat . Ut verci bla ad min euguer sis nummolortie eugiam, sustionsed tio dolobore minit , sustie tie modoles sequat nonulla cor sit dolor siscipis nullaor aliquat praesto delestrud moloborIpsustrud magnit il et lan vullaor sum aut luptat ent nullan henit prat . Ut alis el iureet nonsectet duip elit wisciduis nibh ex et lore vulla feummodionse mincinim et laore dunt am ilit adio et, sendipit veliquipsum adio odolorpero esed et , quis nulputpatue veliquat , con utat . Illan henis elis accum zzrillaore venismolut prat . Isit ullandipit elit nim dio odionse tat , veniam, core dolum nim dolessit at . Conse tet augiam dolore
dit aciniametum atie consequ issequi ercipit lut ad duissim quipit lan et lortin velenibh ese dolor at acidunt lore faciliq uatuercipit praessenit illa faci blan vel ea coreriusci bla feuipit irit acing ea faci blaore dolenim dolobor perat , veniam alit aci tem do et la faccumsan henim aut prat . Utat ipisi blaoreet acin essi. Rillaore ex eum zzriuscinis er aci eril dolutat amconsenisi. Lorperos autpat . Ut velit , quat in ut dolorero erationsed tat essissim dit prat ulpute feugiamcommy nim quismod olorpero conse feugiat . Ut iliquam vulpute tat . Idunt amcommod dolore modiam zzrilit ulput dionsed ero consectem atet , coreetueros nos dolor si. Min ullum nos nim quis nullaore feuisis autpat , quat ulla feum zzrit laor accummolor sequat . Isi blaoreetum dolore del euguera esenim in vel ea feu facidui blaorper accum dolutpat . Ut verci bla ad min euguer sis nummolortie eugiam, sustionsed tio dolobore minit , sustie tie modoles sequat nonulla cor sit dolor siscipis nullaor aliquat praesto delestrud moloborDui blam quatuer cipsum eugiam dolor si.
HEADLINE HERE
Pit alit laorem ing etueros et nim ing eu feuguerilit lore tet lore mod tat , quat . Guercilit prate veniamc onsectet , consed dignisis nisit , sequips uscipsum et , quamet ipis dit vullam vulla atumsan eu feu faccum dolor iurerae sequisit acidunt lobor si. Sit num dunt alissi euissi. Nonum augait nisit volor incip et ut lamcommolent nonsent lore euis auguerostie exer autetue modolenim ipsusto dolor
48
Co-branded stationery
Please note that stationery is not shown at actual size.
Letterhead
30mm
30mm
12.5mm 82mm 15.5mm
30mm
Business card
5mm
68.5mm
14.5mm
5.5mm 8.3mm 7pt Dax Condensed Regular

6.5pt Dax Regular, 7.8pt leading 79 Boeing Road East, Bedfordview 1610, South Africa PO Box 3013, Edenvale, 1610, South Africa
78.5mm
8pt Dax Condensed Medium, 9pt leading

6.5pt Dax Regular, 7.8pt leading f: +27 11 372 6550 m: +27 82 770 8123 makoojee@ih.co.za www.imperial.co.za
48mm
Compliment slip
17.5mm
30mm
30mm
12.5mm 82mm 15.5mm
30mm
68.5mm
7pt Dax Regular, 8.4pt leading 8.4pt TS Gcabashe (Chairman), A Tugendhaft (deputy chairman), S Engelbrecht, P Langeni, MJ Leeming, JR McAlpine, MV Moosa, RJA Sparks, Y Waja Executive directors: HR Brody (Chief Executive), OS Arbee, MP de Canha, RL Hiemstra, AH Mahomed, GW Riemann (German)

9mm
7pt Dax Light Regular, 8.4 pt leading Imperial Holdings Limited Reg. No. 1946/021048/06 - Company Secretary: RA Venter
13.5mm
13.5mm
49
50
Feedback and comment

IMPERIAL welcomes your feedback, comment and suggestions. Whilst we have endeavoured to ensure that there are no errors and omissions, please contact us should you have any queries. Should you have any queries kindly contact Ms Lucy Mncube at; lmncube@ih.co.za or contact +27 11 372 6504.
51
For further information visit: www.imperialbrandcenter.com BLACK www.blackbranding.com 54

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IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL BRAND

Corporate identity guidelines

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL BRAND

Your reference to the IMPERIAL brand.

Chapter 1 The IMPERIAL brand

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL BRAND

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL BRAND

Dening the IMPERIAL corporate brand.

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL BRAND

How the IMPERIAL brand adds value.

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL BRAND

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL BRAND

Our brand character describes what we are like as a company.

IMPERIALs 9 business principles.

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL BRAND

The way we write.

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL BRAND

The hierarchy of the IMPERIAL brand

Master brand - group divisions

Master brand - group divisions descriptors

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL BRAND

This is the master group logo.

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL BRAND

(Web safe) RGB R 0 G 74 B 128

Four colour process C 100 M 50 Y 0 K 40

Hex Value #003399

Dynamic blue Vibrant red White

(Web safe) RGB R 0 G 171 B 230

Four colour process C 80 M 10 Y 0 K 0

Hex Value #0099cc

(Web safe) RGB R 237 G 28 B 36

Four colour process C 0 M 100 Y 100 K 0

Hex Value #ff3333

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL BRAND

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL BRAND

The IMPERIAL air and arrow

The master group logo

1. The IMPERIAL air

2. The IMPERIAL arrow

3. IMPERIAL arrow used on a billboard

4. IMPERIAL arrow used on a book cover

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL LOGO

Chapter 2 The master group logo

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL LOGO

Constructing the master group logo with its divisions

CLEAR SPACE AREA

CLEAR SPACE AREA CLEAR SPACE AREA

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL LOGO

Minimum size of the IMPERIAL logo

IMPERiAL CI GUiDELiNES & STANDARDS - THE IMPERIAL LOGO

Master group logo stationery

Business card back (optional)

8pt Dax Condensed Medium, 9pt leading

Actual dimensions: 90 x 50mm

Actual dimensions: 210 x 99mm

8pt Dax Regular www.imperial.co.za

8pt Dax Regular www.imperial.co.za

Actual dimensions: 210 x 297mm