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2. Case study: SABMiller revamps supply chain management SABMilller, the $24bn global brewing giant, is revamping its supply chain management system to reduce stock-outs caused by an increasingly complex and Africa with an eye on rolling it out to group companies worldwide, says SABMiller programme manager Rudi van Schoor. The trigger for the revamp came when the company's customers ran out of stocks of popular SABMiller brands during peak periods in two consecutive years, 2007 and 2008. The shortfall on some brands was as high as 22%. "That had a direct impact on the bottom line," Van Schoor says. Given SABMiller's ambition to be the world's most efficient producer, such a gap was never going to be tolerated. But instead of addressing the symptom, it called in management consultancy McKinsey to look at the entire supply chain system to see where it could be improved and future stock-outs avoided. The study revealed a complex situation, one that wasn't susceptible to a "quick fix", Van Schoor says.
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hard to predict market. The firm is developing and testing the new system in South
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Cost reduction Overall cost consciousness Culture of effecting savings across organisations Streamlining of administration Development of reliable suppliers
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Definition Example/s Where is it used? Why is it used? How is it helps the organisation?
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Demand factors The ethnically and demographically diverse South African market is one of the world's most complex and fast-changing. Van Schoor cites economic growth, more disposable income in new hands, changing and upgrading tastes, new product development and new routes to market among the factors that influence demand for SABMiller's products. Add to that big events such as the British Lions tour and the 2010 World Cup, and climate change, and the picture becomes more complex. "Our brands are the same as any other brand, especially those at the luxury end," says Van Schoor. "If the customer comes into the shop and can't find our product, he or she has the disposable income and self-confidence to substitute our brand for our competitors'. That's dangerous."
But SABMiller also wants to maxmise its profitability. To do all this it must integrate locations or depots for the brewing division and 3,100 for the soft drinks division, as well as planned promotions data from the marketing and promotions division, as well as cost and production data, among others. These data must then be converted into raw material purchases, manufacturing scheduling, distribution and stockholding plans for 12 factories (seven breweries and five soft drink plants) and three tiers of distributors, broken down into between 70 and 80 stock-keeping units (skus) for the brewing division and around 270 for soft drinks. And all this must be optimised for profit. "There is inherent volatilty of demand in the soft drinks business because of seasonal change, but less in the beer market," Van Schoor says. Even so, improving the accuracy of demand forecasts and schedules and integrating them to boost profitability was too complex for SABMillers's demand forecast and supply system. The inhouse system, developed over years, had most of the usual
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information from a lot of sources. These include sales forecasts for about 2,600 SKU
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excess stocks of some products, just to ensure that a thirsty customer can get his or
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some premium brands the target is 100%," he says. That means it will live with
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Van Scoor says the group has a average stock availability target of 98%. "But for
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problems associated with legacy systems: it was inflexible, complex, hard to communicate with, and hard to integrate with newer systems, Van Schoor says. Integration with SAP system After a global search, SABMiller settled on Infor's advanced supply chain management system, in particular Infor's demand forecasting system. This takes information from modules of SABMiller's SAP enterprise resource management system, integrates them with sales forecasts from the field, and feeds back to the manufacturing resource planning system and financial systems to generate production schedules, raw materials orders and volume and financial forecasts. This will let SABMiller make any of its products in the most cost-effective location, given the local demand, manufacturing, transport and inventory costs. It will also increase its flexibility in responding to changes in demand. Products will more holistic data, in the plants that optimise overall profitability.
manage the return and reuse of empty bottles," Van Schoor says. But even that data will go into the Infor system so that it can create production schedules down to tank, line and minute accuracy.
integral to the company culture. Van Schoor says the Infor system will be tested in three ways: on its "theoretical" answers, against actual results, and against causal factors that may have influenced demand and supply. Van Schoor says the $1.2m the firm spent on Infor licences was about 60% of the total project cost. But this could be a drop in the ocean if the company adopts it worldwide. And interest from group firms is high. "We have used expertise from all around the group," Van Schoor says. "One of the best people on the project came from our European division, and we have lots of others keen to know how we do." (Source: http://www.computerweekly.com/feature/Case-study-SABMiller-revampssupply-chainmanagement)
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This attention to detail is part of the SABMiller ethos. Measurement and numbers are
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But some parts of the legacy system will still be around. "We are keeping it to
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This flexibility also gives the company greater cover to handle factory downtime and
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no longer be made only in a single plant to optimise production runs, but, based on
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Why did SABMilller revamp its supply chain? Describe the domain application used for SCM integration?
Analysis of the major and minor issues for revamping the supply chain with evidence Description of the SAP system, why it was used and the benefits from using the system
targeted at serious runners, it was clear that the forecasting process needed to change to support the strategic direction of the company. The existing forecasting companys ability to grow. process, based entirely on the judgment of the sales team, was limiting the
Inconsistent style growth: the new line of products experience growth rates anywhere from 0 to 50 percent annually. Long production planning horizon coupled with short product life: production and capacity decisions are typically made 18 months before a style is launched, average lead time for a style is 6 months and the product life of Brooks styles range from 6 to 24 months. This means that planners must sometimes set the entire demand plan for a style prior to ever receiving a customer order, underscoring the importance of accurate forecasts. Increasing at-once orders: at once orders, which are placed for immediate shipment, historically accounted for less than 20 percent of total sales. Since 2001, however, at once orders have increased to nearly 50 percent of total sales.
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The strategy shift created a number of forecasting challenges for Brooks including:
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and accessories which are sold in 80 countries worldwide. In 2001, when the
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Evolving size curves: with its new focus on serious runners, the standard footwear size curve would not adequately reflect distribution of sales by sizes. No exposure to retail sell-through: the high-performance products are sold primarily through independent specialty stores who dont have the capability to share sales data with vendors. With a corporate mandate from senior management emphasizing the importance of creating accurate and timely forecasts, Brooks completely revamped its forecasting process. An independent forecasting group, reporting directly to the COO and CFO, was established to coordinate input from various groupssales, marketing, product development and production and to remove bias from the forecasting process. The forecasting group established a collaborative forecasting process with three
Powerful override facility to enable collaborative forecasting Forecast Pro has been a great solution for Brooks, says Tom Ross, Financial Analyst. Implementing Forecast Pros event modeling is very simple, which is an essential feature for us because of our moving product launches. We also use event models to address the challenge of forecasting events that dont occur on a regular basissuch as raceswhich can have a dramatic impact on the sales of specific products. Another powerful feature of Forecast Pro is the ability to forecast a product hierarchy. This helps us to serve our multiple constituents within Brookswe review higher-level forecasts with management and easily generate detailed forecasts at the SKU level for demand planning.
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aggregation
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Pro to create these forecasts due to a number of features available in the software:
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seasonality and the impact of events based on historical data. Brooks chose Forecast
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Step 1: Produce monthly statistical forecasts at the SKU level to capture level, trend,
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primary steps:
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Step 2: On a quarterly basis, get sales management and sales reps to forecast sales for a 12- month horizon, focusing on major accounts. This input is gathered via the Web and then aggregated by the forecasting group. Step 3: Compare the statistical and judgmental forecasts, and make adjustments to create the final monthly forecast. Ninety percent of the final forecasts are the same as the statistical forecastschanges are most commonly made to the forecasts for new styles where the sales organization has important knowledge to add. These final forecasts are then automatically fed into Brooks ERP system. Forecast Pro allows us to easily apply judgmental overrides, which is critical for us, notes Ross. We now can systematically track changes, giving us a better understanding of our forecasting performance. The commitment to forecasting has paid off at Brooks. Forecast accuracy has approximately 20 percent to less than 5 percent, and closeouts have been reduced
5. Explain the risk management and its various components A Definition of risk management and what it entails Description of the four components of risk management
6 Why redesign of layouts may be necessary? List the differences between product and process layout. [Listing of reasons why resdesigning of existing layout is required
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Evaluation of the collaborative forecasting process Evaluation Conclusion on whether the solution could be improved or not]
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Challenges
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What is the main issue of the case study? Analyse the forecasting solution
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Source: http://www.forecastpro.com/pdfs/Success%20Story-Brooks%20Sports.pdf
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by more than 60 percent. The improved forecasting has also helped to smooth out
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Listing of any five differences] MB0045- FINANCIAL MANAGEMENT 1 Capitalisation of a firm refers to the composition of its long term funds debt and equity. Discuss the theories of capitalization. Explain each theory of capitalisation 2 A) The share of Megha Ltd is sold at Rs 500 a share. The dividend likely to be declared by the company after one year is Rs 25 per share. Hence, the price after one year is expected to be Rs 550. What is the return at the end of the year on the basis of likely dividend and price per share?
B) A bond of face value of Rs 1000 and a maturity of 3 years pays 15% interest annually. What is the market price of the bond if YTM is also 15 %.
4 A project costs Rs 50,000. It is expected to generate cash inflows as shown in table. If the risk free rate is 10%, compute NPV. Year 1 2 3 4 Compute NPV 5 a) Annual demand of a company is 30,000 units. The ordering cost per order is Rs 20 (fixed) along with a carrying cost og Rs 10 per unit per anum. The purchase cost Cash inflows 32000 27000 20000 10000 Certainty equivalent 0.9 0.6 0.5 0.3
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a) Sources
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capital structure.
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3 Discuss the sources of capital of a company. Analyse the factors that affect the
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B problem
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A Problem
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per unit i.e., price per unit is Rs 32 per unit. Determine EOQ, total number of orders in a year and the time gap between two orders. a) EOQ b) total number of orders in a year and c) the time gap between two orders. 6 Discuss the dividend policy of Dabur India Ltd for the last three years. Analyse the dividend policy of Dabur India Ltd. For three years Comment on dividend policy
MB0046-Marketing Management
Diagram
3 Packaging includes all the actions that involve the development of a container and a graphic design for a product .In the light of the statement, explain packaging and labelling. Explanation of packaging considerations Explanation of Labelling Considerations
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Explanation of Model.
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2 Explain Henry Assael Model of buying decision behaviour along with the diagram.
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1 Planning is a process of designing the Blueprint for the future. In this context,
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4 Explain Brand Extension and its kind. Explanation of brand extension Types
5 Logistics has always been a central and essential feature of all economic activities. In this context, explain logistics management and its major functions. Explanation Functions
MB0047- MANAGEMENT INFORMATION SYSTEM 1 Professor A. Van Cauwenbergh of Antwerp University, in a paper presented at the Tenth Anniversary Conference of the European Institute for Advanced Studies in Management, presented four revisions to traditional Management Theory. In summary, the revisions are: (1) The initiative for the renewal and adjustment of the activities of a firm should come from the different levels in the management hierarchy. Strategy is not a privilege of top management. (2) Firms, especially big firms, are incoherent systems (goals of the different component systems are not simply subdivisions of an overall goal; there are individual, conflicting goals as well).
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b) Direct Marketing
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Some of these differences are manifestations of organizational initiative and vitality. Using information systems and central planning and rule-making to suppress all differences is destructive to organizations. (3) The most vital fluid of an enterprise is the aggregate of its entrepreneurial values. The most fundamental and motivation and control come through these shared values relative to work, quality, efficiency, etc. Management often neglects these values and assumes that the collection and dissemination of information will provide sufficient motivation and control. (4) Enterprises are open systems; their structure and operating processes are determined by their environment. This means organizations must be designed to continually adjust to the environment.
2 Information Technology and Computers have brought information age. The spread of Internet & relative ease of access made Information Breach easier. Our future is not secure, if our information is not secure. Information Resources need to be guarded, protected and controlled. List the precautionary measures to be considered to prevent cybercrime? A Listing any 5 measures to prevent cyber crime 10 10 3 a. While implementing MIS in any organization change can occur in number of ways.
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Lewis model
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(atleast two)
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List and explain the steps in the process as suggested by Lewins model. b. Compare between prototype approach and Life Cycle approach A a. Explaining the 3 steps of implementing the process suggested by Lewins model b. Comparison between the two approaches atleast two points 4 There is an information explosion in todays society. There are lot of advantages of DBMS like proper maintenance of the data and maintaining security. Explain the process of data transition using diagram and an example of your own. A Writing diagram, 2
6 Artificial intelligent system functions like a human being and helps a manager in taking quick decisions. Explain the different applications AI using diagram. A a. Diagram 2 b. Applications of cognitive science 2 c. Applications of robotics 2
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b. Voice over IP
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MB0048-OPERATIONS RESEARCH 1 Discuss the various stages involved in the methodology of Operations Research. Briefly explain the techniques and tools of Operations Research. Operations Research Methodology Techniques and tools of Operations Research
hours to produce one unit of white, formulate the model of linear programming.
Formulation of LPP 3 a. What is degeneracy in transportation problem? How it can be resolved? b. Solve the following transportation problem using Vogels approximation method. Factories F1 F2 F3 Requirements Distribution Centres C1 3 7 2 60 C2 2 5 5 40 C3 7 2 4 20 C4 6 3 5 15 50 60 25 Supply
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Advantages of LPP
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sold in any possible combination. If it takes 3 hours to produce one unit of black & 2
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Black & 10,000 units of white. Subject to the overall demand, the products can be
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department of Alpha Limited, there is a market demand for maximum 8,000 units of
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Both the products employ the same manufacturing process which has a fixed total
black & white. The profit per unit on these products in Rs. 50 & Rs. 40 respectively.
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b. Alpha Limited produces & sells two different products under the brand names
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Degeneracy in transportation problem and resolving it Computation/Solution to the problem 4 a. Explain the steps in Hungarian method. Differentiate between Transportation and Assignment problem. b. Find the optimal assignment of four jobs and four machines when the cost of assignment is given by the following table: J1 M1 M2 M3 M4 Steps in Hungarian method 10 3 2 4 J2 9 4 1 3 J3 8 5 1 5 J4 7 6 2 6
Use of simulation with an example 6 Explain the following: a. Integer programming model b. PERT and CPM c. Operating Characteristics of a Queuing System Explanation of Integer programming model Explanation of PERT and CPM Explanation of Operating Characteristics of a Queuing System
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5 Define Simulation. Explain the Simulation procedure. Discuss the use of Simulation
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Project break-even point Need for project planning Project type organization Rules for network construction
AMS is a global business and IT consulting firm to the government, financial services, and communications industries. AMS applies both proprietary and partner technologies and provides solutions through business consulting, system integration, and outsourcing. Founded in 1970, AMS is headquartered in Fairfax, Virginia, and has offices worldwide. The company has approximately 6300 employees. The challenge Several years ago, AMS developed an internal project management system called Project in a Box. Based on Lotus Notes, the homegrown system was becoming inefficient and costly to operate, particularly because it was designed as a standalone, non-collaborative product. When a new consulting project was set up, a new instance of the database was created, leading to a chaotic system with literally hundreds of separate databases.
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The company
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project?
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2 Describe and compare the project appraisal methods NPV and IRR with example?
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Without any kind of centralised information sharing, it was difficult to use information from one project on another project. The system also prevented AMSs managers from viewing companywide metrics, such as project completion rates and whether projects were being completed on time and on budget. AMSs executives needed a system to allow them to have a portfolio view of the health of the companys projects in progress. A collaborative project management system would allow AMS managers to:
Measure project performance and Earned Value Metrics (EVM) allowing for improvements in on-time and on-budget delivery to customers Standardise processes Understand the impact of task dependencies within complex projects Share information across different product lines
The strategy Many AMS project managers were already using Microsoft Project as a desktop their individual PCs. However, these individual installations were not networked
applications scheduling and planning functionality and because Microsoft offered the
In March 2003, AMS chose Microsoft as its project management software vendor and engineering group as the first department to begin the pilot programme. AMS divided this initial pilot programme into four distinct phases:
Phase 1: In early July, AMS installed Microsoft Project for and trained 15-20 project managers working on a common product line. Phase 2: In late August, AMS expanded the installation to 170 people in another product line within the same group. Phase 3: In late September, AMS rolled out Projects decision support capabilities to ten executives, allowing them to mine data for reporting purposes. Phase 4: If the pilot is successful, AMS will expand the Project programme to 4,000 Users Companywide in a staged rollout.
Key benefit areas With the pilot programme well under way, AMS is already seeing benefits from Microsoft Project. The system has helped AMS to meet its goal of creating a more
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began a pilot programme. In June 2003, AMS selected the public sector product
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choice, both because many internal users were already experienced with the
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Therefore, in October 2002, when AMS began the vendor selection process for a
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together and did not feed critical project performance information to executives.
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collaborative project management system that allows managers to view metrics and create schedules with a view of resources across projects and across the entire organisation. The collaborative nature of Microsoft Project Server allows team members, team leaders, and project managers to complete EVM reporting more quickly, leading to more available time for billable hours. The quantifiable benefits from the Microsoft Project deployment include:
the 3-year period included consulting, training, ongoing maintenance, and personnel
Microsoft Project work effectively. Project managers, especially those without PMI certifications, will often need to undergo training on how to build effective WBSs, how to plan and schedule complex projects, and how to adjust WBSs to changing project conditions. A successful Microsoft Project implementation also requires a high level of communication between team members and project managers. This is especially important with regard to communicating the inputs, steps, expected output, and dependencies of complex business processes. AMSs managers also recommended that companies carefully look at their internal processes for building WBSs, especially the ones for complex projects that require
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attribute the projects success to their careful planning and staged pilot programme
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Lessons learnt
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license cost, making up 63% of the total cost of the project. Other cost areas over
The largest cost area for AMSs deployment of Microsoft Project was the software
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Productivity gains from automated weekly reporting process. Consultants and developers now spend less time each week creating weekly status and performance reports, leading directly to more time available for billable hours. Productivity gains from automated EVM analysis. Team leaders and project managers now spend less time processing and analysing status and performance reports from team members, allowing them to also have more time available for billable hours. The Microsoft Project deployment also allows AMS project managers to get a better sense of project status metrics in real time. This leads to fewer project budget and cost overruns, because project managers can quickly make adjustments to keep projects profitable.
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more than 500 tasks. Some of AMSs projects contained upwards of 2500 tasks, which was well above Microsoft Projects practical limit of 500 tasks for a single project. Calculating the ROI Nucleus Research analysed the costs of software, personnel, consulting, and training over a 3-year period to quantify AMSs investment in Microsoft Project. Direct and indirect benefits were also quantified over a 3-year period. Direct benefits quantified included productivity gains for both team members and team leaders when creating EVM reports. Because AMS was an early adopter and because it agreed to participate in trade shows and in marketing ventures, the company received consulting services from implementation. Microsoft at no cost, though AMS did use internal consultants for a portion of the
ROI. Benefits not quantified because of the early stage of AMSs Project deployment recommends that companies considering Microsoft Project evaluate this potential
What difficulties were encountered by AMS while dealing with information transfer problem?
Listing of difficulties encountered Evidence of the strategy used Analysis of the strategy Conclusion 4 Form the above case how did the solution help the managers, project teams and the company. Benefits of the solution to managers, project team and company Conclusion
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problem in the company? What strategy is used by AMS for dealing with this
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Source: http://nucleusresearch.com/library/microsoft-roi/d134.pdf
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benefit.
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implementations must take consulting costs into account when evaluating potential
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5 What are the key steps involved in purchase cycle? Definition of purchase cycle Listing of the steps involved in the purchase cycle Summarisation of each step 6 Discuss the concept of quality and project quality management.
Definition of quality Overview of project quality management Summarization of project quality management process
2 How are research designs classified? What are the distinguishing features of each? Differentiate by giving appropriate examples. Meaning of Research designs Classification and features Differences Examples 3 Discuss with the help of examples the four key levels of measurement. What mathematical operations/statistical techniques are and are not permissible on data from each type of scale?
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Examples
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Meaning of Measurement scales Types of Measurement scales with examples Mathematical operations/statistical techniques 4 Processing of data involves editing, coding, classifying and tabulating. Explain each of these steps by taking an appropriate example. Explanation Examples 5 Distinguish between the following:
6 a. What is Chi-square test of goodness of fit? What precautions are necessary while applying this test? Point out its role in business decision making. b. Two research workers classified some people in income groups on the basis of sampling studies. Their results are as follow: Investigators Income groups Total Poor Middle Rich A 160 30 10 200 B 140 120 40 300 Total 300 150 50 500 Show that the sampling technique of atleast one research worker is defective.
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MB0051-Legal Aspects of Business 1 Discharge refers to the termination of contractual relationship between the parties. Explain the statement along with different modes of discharging a contract.
Types Registration
4 What are the circumstances under which breach of condition is treated as breach of warranty? Explanation 10 10 5 Explain the procedure for filing a complaint and admission of complaint in consumer protection act. Filing a complaint Admission of complaint 6 Write short notes on:
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Meaning
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registration.
2 Explain the meaning of Power of Attorney, its types and clause related to
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Explanation of modes
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a) Shares and its classification b) Meetings and its classification a) Meaning and classification b) Meaning and classification
Explain the various stages involved in Manpower Planning Explain the obstacles in Manpower Planning
2 Define Resourcing Strategy. Explain the components of Resourcing Strategy. Definition of Resourcing Strategy
Listing out the steps in selection process Explanation of the steps in the selection process 4 Define Career Planning Process .Describe the various factors involved in Career Planning Process Definition of Career Planning Process Explanation of the various factors involved in career planning process
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1 What do you mean by Manpower Planning? Describe the various stages &
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5 As an HR, you are asked to focus on the Talent Development Process in your organization .How would you define Talent Development? Explain the necessity of Talent Development from an HR perspective. Explain the model for achieving excellence in Talent Development Definition of Talent Development Explain the necessity of Talent Development Factors responsible for achieving Talent Development 3 6 What are the key HR elements practiced by HR managers in decision making? Explain any five of them Explanation of any five key HR elements in decision making
Explain any ten competencies required for OD professional 3 What are the characteristics of OD intervention? Explain the Six Box Model in OD. Describing the characteristics of OD intervention Explaining the Six Box Model in OD 4 What is Performance Appraisal? What are the purposes and characteristics of Performance Appraisal? Describe the steps in Performance Appraisal System. Definition of Performance Appraisal Describing the purposes of Performance Appraisal
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enough. What are the competencies you will consider in a good OD professional?
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2 As an HR, you find that the OD professional in your organization is not competent
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Describing the characteristics of Performance Appraisal Explanation of the steps in Performance Appraisal System 5 Describe the impact of Technology in Organizational Development (OD).What are the benefits of using Technology in the field of OD? Analyzing the impact of Technology in OD Explaining the benefits of using Technology in OD 6 Write short notes : a) Senges Approach
Explaining the Employee Relations Management Tools 2 As an HR of a Company, you are asked to focus on the causes of Grievance and the Grievance handling procedure. What according to you are the reasons of Grievance? Explain the pre-requisites you will consider while addressing Grievance handling procedure Explain the causes of Grievance Describe the essential pre-requisites of a Grievance Handling procedure 3 List and explain the various types of Disciplinary problems existing in an organization
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1 Employees are the most important resource for any company. What do you mean
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Listing of the Disciplinary problems Explaining all the Disciplinary problems 4 Discuss the Collective Bargaining Process and its issues Explaining the Collective Bargaining process Explaining the Collective Bargaining issues 5 What is a Trade Union and What are its activities? Explain the functions of Trade Unions. Meaning of Trade Union
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1 Write a note on the major Human Resource Development (HRD) Strategies. Explanation of the major HRD strategies 10 2 Suppose you have joined as an HR and you are asked to carry out the HR Audit process in your organization. What are the methods you will consider while implementing the HR Audit process? Explain the methods involved in the HR Audit process 10 3 What are the areas of HR Audit? Explain any four of them
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MU0013 HR Audit
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Listing the areas of HR Audit. Explaining any four of them. 4 What do you mean by HR Scorecard? Explain the steps undertaken to approach a Human Resource Scorecard. Definition of HR Scorecard Explaining the steps in HR Scorecard Approach 5 Write a brief note on the effectiveness of Human Resource Development Audit as an intervention.
Competency Mapping 5
IB0010 & INTERNATIONAL FINANCIAL MANAGEMENT 1 Give the meaning forward markets. Explain its features, arbitrage in forward markets, forward markets hedging and speculation in forward markets. Meaning of forward markets Features, arbitrage in forward markets Forward markets hedging Speculation in forward markets
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Balanced Scorecard 5 10
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2 Explain the interest rate parity theory and purchasing power parity with examples. Interest rate parity theory with examples Purchasing power parity theory with examples 3 Explain the cash concentration strategies and cash management structures. Cash concentration strategies Cash management structures 4 A particular method is used depending upon the circumstances and the legal accounting procedures adopted in a particular country. Explain all the translation
5 International credit markets are the forum where companies and governments can obtain credit. Bring out your understanding on international credit markets and one example. explain the two very important aspects of international credit market. Refer and give
Explanation of syndicated loans with example Explanation of External Commercial Borrowings (ECB) 6 Explain the principles of taxation and double taxation. Give some important points on tax havens and its types. Explanation on principles of taxation Explanation on double taxation Explanation on tax havens and its types
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Temporal method
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methods.
IB0011 International Marketing 1 Discuss the different management orientations of a company. How does it affect international marketing? Management orientations Effect on international marketing 2 It is very important to analyze the politico- legal environment of a country in international business. Comment. Discuss the statement
marketing. Comparison
Nestles segmentation Bases of segmentation 5 Write short notes on: a) International packaging
b) International logistics planning a) role and problems with packaging b) meaning and components of logistics 6 Select a product of your choice for export and explain how you will do the pricing and costing of that product. Choosing the product Export pricing and costing
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Implications of WTO
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3 Compare GATT and WTO and discuss the implications of WTO on international
IB0012 Management of Multinational Corporations Q.No Questions Marks Total Marks 1 Macro environmental forces are uncontrollable as compared to micro forces. Discuss how they impact international business? Different environments and their impact 2 Discuss the following theories of international trade:
5 Explain the scope of comparative management Comparative managements scope 6 Write short notes on: a)International advertising b)Transfer pricing a) meaning and role of international advertising b) meaning and usage of transfer pricing
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IB0013 Export Import management 1 Discuss the motives and problems of international business. Motives problems 2 What are the various modes of payment by the importer? Discuss. Payment by importer
5 How can the transit risk be mitigated in export import? Explain. Transit risk and its coverage 6 Write short notes on: a) EXIM bank of India b)RBI guidelines on post shipment finance a) Role and benefits of Exim bank b) list RBI guidelines for post shipment finance
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documents.
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3 List the Principal and auxiliary export documents. Explain any two auxiliary export
OM 0010 - OPERATIONS MANAGEMENT 1 Write short notes on : Operations as Transformation Systems Opportunity Cost Flexible manufacturing [Operations as Transformation Systems Opportunity Cost
weightage was given for every factor in the analysis. After considering the result of
all factors made Kerala the most favourable place for manufacturing the textile industry. What according to you might have been the factors that the company considered before deciding Kerala as its centre for business operations? In which way would the productivity be affected if the location decision was taken in haste?(unit 6) [Listing of factors that the company might have considered before deciding Kerala as its centre Assessment of these factors Interpretation of how the productivity could be affected if the location decision was taken in haste] 3 Write short notes on :
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affordable. Kerala was also at a very favourable distance for their operations. These
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the analysis, Munnar in Kerala was selected for their business operation in South
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variety of factors based on the information and experience in the field. Considerable
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suitable location for their planned business operations. The analysis had a wide
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used to find a suitable state and Centre of gravity method was used to find a
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considered factors like location, cost and potential. Finally, Factor rating method was
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about the major cities and states where they can set up their company. They also
suitable locations for this purpose. The management started collecting relevant data
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North India, realised the growing demand for its products in South India. It planned
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Flexible manufacturing]
Workforce productivity Importance of material handling Crosbys Absolutes of Quality Difficulties in Formulating Operations Strategy [Workforce productivity Importance of material handling Crosbys Absolutes of Quality Difficulties in Formulating Operations Strategy] 4 Elucidate lean operations in service industry.
6 What are the types of failures that occur in operations? [A Description of Design failures Facilities failures Staff failures Supplier failures]
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[Explanation of
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operations,)
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OM0011- ENTERPRISE RESOURCE PLANNING 1 a. Discuss about ERP software selection criteria. b. What is improper ERP system selection? Explain in detail A a. Explaining the ERP software selection criteria b. Explaining the improper ERP system selection 2 a) Discuss the components of Customer Relationship Management. b) Explain the different modules of R/3
4 A business products distributor was manually processing over 300,000 customer orders each year. Heavy order flow prior to shipping cut-off timeframes and a highly variable daily volume created staffing challenges and inconsistent order turnaround times. Despite an effort to process customer orders via EDI, the company continued to receive over 20,000 orders per month via fax and email requiring manual data entry. Customer Service Associates in three different centres manually entered the orders into the order management system with the added pressure of meeting a shipping deadline. As any manual single-pass data entry process there were many errors, especially during peak processing cycles. Due to a complex product catalogue, variety of order types received from customers, and the large customer base, finding and training data entry specialists was a challenge. Fluctuating daily order volumes made maintaining appropriate staffing levels very difficult. During peak demand periods order processing lags would greatly decrease customer
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where all the departments know what the others are doing. Now which environment
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satisfaction levels. To solve all these problems the company implemented an outsourced automatic data entry solution with sophisticated free-form data extraction for their fax and email orders. The solution was able to recognise and capture data from any customer order format with 99.5% accuracy. Order input no longer requires the participation of the companys order entry staff, which has reduced labour costs. The solution also receives fax and email orders on behalf of the company directly from customers and converts the hardcopy order to an EDI electronic purchase order for the order management systems. The solution includes a customised web-based portal to support exception processing and a secure web tool for archiving and storing images of all of the original order documents. The solution is completely accessible on demand from any of the companys workstations. The solution was fully operational within 90 days and required zero capital investments in hardware, software or labour on the part of the company.
b. Listing the benefits 5 5 Write short notes on a. Gap Analysis b. Reduction of lead time c. BAAN company d. End users e. ERP trends A a. Explaining 2 10
b. Explaining reduction of lead time 2 c. Explaining about BAAN company 2 d. Explaining End users 2
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a. What are the challenges that the company faced before the installation of the
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e. Explaining ERP trends 2 6 Describe in detail the workflow of HRM that deploys ERP systems with a neat diagram A Diagram 3 Listing the different sub modules 2 10 Explaining 5
o Fixed operating cost o Trip related cost o Quantity related cost o Overhead cost Customers o Transportation cost o Inventory cost o Facility cost o Processing cost o Service level and fast delivery
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Carriers
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A description of risk pooling importance of risk pooling in SCM listing and summarization(along with suitable examples for each) of four types of risk pooling Location pooling Product pooling Lead time pooling Capacity pooling
study
and enhanced the quality of its products through an innovative partnership with a key supplier.
described by JLR as clearly an unsatisfactory situation for a premium brand and stated that something had to change. Component quality was identified as the key issue for some suppliers the proportion of rejected parts was as high as 65 per cent and some finished vehicles were being put into containment due to faulty components. This had knock-on effects including delayed customer shipments, production line stoppages that cost 2,000 per minute and the risk that faulty parts could make their way into completed vehicles. At the time, JLR was working with 16 different suppliers across three factories to undertake parts rework and containment, resulting in differing quality regimes and an inability to share data across the company. As a result, there was no single view of any given suppliers quality history, which made preventative action impossible. A new director of quality was appointed who launched a review of quality across the supply chain that identified potential improvements that could be
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the chart. In 2008, the survey put Jaguar at nine and Land Rover at 34 for quality,
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spot in the 2012 JD Power Survey for customer satisfaction and Land Rover raced up
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Jaguar Land Rover (JLR) transformed its position in customer satisfaction surveys
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Best Supplier Relationship Management: Jaguar Land Rover and Gobel & Partner
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made to the inspection of incoming components from suppliers. The Inbound Materials Project was established and the 16 suppliers dealing with quality control were reduced to one Gobel & Partner (G&P) who saw it as an opportunity to introduce innovations and boost investment in its Qtrak quality management system, which totals 2 million to date. This evolved into a partnership between JLR and G&P. Both realised that prevention was better than cure, and through Qtrak they could identify the component suppliers causing the most problems. Those with a recurrent history of reject parts were subject to a more rigorous inspection regime. G&Ps aim is to ensure no faulty part ever arrives at JLR production facilities and they now work on the premises of high-risk suppliers to review quality processes. The firm is also working at JLRs new plant in China to ensure the right quality approach is in place from the beginning. Over six years, the relationship between the firms has evolved from a traditional suppliers, to one where the two are working to the same goal of bringing premium a premium brand and accordingly needs to have premium quality vehicles. global knowledge and work with JLR to develop a new approach to incoming material
Explain the importance of Gobel & Partner in the supply chain(unit 6) A Students should illustrate based on: How critical is component quality to JLR What were the effects of bad quality What were the issues JLR had to tackle to working with 16 suppliers The steps taken by JLR to improve quality Importance of the supplier
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Partner.
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Illustrate the role quality played as criteria in JLR choosing its supplier Gobel &
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Procurement has aligned with this objective. G&P has been able to transfer their
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quality to premium brands.Wolfram Leidtke, JLR board quality director, said: JLR is
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4 MTR Foods, the Bangalore-based food processing company, is planning to utilise the services of a third party manufacturer for the first time. The contracted plant in Mathura for producing vermicelli is expected to give it a push in the northern and eastern markets where it is trying to expand its presence. The company is also planning a capacity expansion in spices. MTR has nine plants in Bommasandra Industrial Area in Bangalore which caters to its product categories like spices and masala, beverages, vermicelli and frozen food. The company has so far produced its brands inhouse. The plant in Mathura would help us supply to the north and eastern parts of the country. It would help us source wheat faster and also trim freight costs by 6-7 per cent, said Sanjay Sharma, chief executive officer, MTR Foods.
outsourcemanufacturing- 110041200084_1.html
A any four of the following benefits(reason why this is a benefit , description of the benefit and example) Focusing on core competency Reducing the expenses of manufacturing and logistics services Reducing the head count of hourly employees and management Improving the accuracy Improving flexibility and wider range of services Getting access to global networks and better technology
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5 Explain any four direct benefits of outsourcing with examples. (unit 10)
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answer (unit 8)
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Improving services Improving quality Reducing capital investment and increasing cash flow 6 Describe the supplier integration approach.(unit 12) Explanation of the stages of supplier integration with suitable examples None White box Gray box Black box
OM 0013 ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT 1 Write short notes on the following: Types of Operational Strategies
A Types of Operational Strategies\ Current Trends in Operations Management Types of benchmarking Automated assembly lines 2 Describe Computer-Aided Manufacturing(CAM) A Description of CAM including : What is CAM
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Applications of CAM Benefits of CAM Problems of CAM 3 What are the different applications of Just In Time. A Listing of application Discussion on the application 4 Organization: Fortune solutions
support the key factors of rapid time to market, rapid response to demand changes, process making it difficult to combine and form a global view of demand and supply
business requirements and best practice. As a result of combined SOP models, the the company. The workshop produced a detailed documentation which described about inputs, meeting agendas and attendees, outputs, key performance indicators for each stage of the process. A simulation of the full SOP model was developed that enabled final design improvements to be made and training of process participants and key stakeholders. This allowed a successful implementation plan to be developed. Upon implementing, the process was tried on trial run for a period of 4 months to facilitate fine tuning. The resulting SOP model was then rolled out across the company to achieve full benefits. The rapid implementation of a standardised SOP process gave immediate benefits to the fortune solutions in terms of: Increased customer service level and superior product availability. Reduced costs from higher resource utilisation, reduced waste. Improved cash flow due to optimized inventory and improved schedule adherence. Give the reason for developing a standardized SOP process. How was the solution developed ? What are the benefits of a standardized SOP process
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organisation was able to develop a best fit SOP model that could be rolled out across
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analysed all SOP models used within the company and compared these with
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practice. The solution for this problem was developed as follows: A workshop
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process to be used at all the supply chains, incorporating company and industry best
and to maximise sales opportunities. The requirement was to create a standard SOP
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low costs. Each supply chain had developed its own Sales Operations planning (SOP)
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A Reasons for developing a standardized SOP process Description of the development of the solution benefits 5 What is new product development? Explain the impact of internet on new product development. A Definition of new product development, how is it driven Description of the impact of internet on new product development (how it is freeing
Demand management
MB0052- Strategic Management and Business Policy 1 What is strategy? Explain some of the major reasons for lack of strategic management in some companies? Meaning of strategy Reasons for lack of Strategic management 2 Explain the following: (a) Core competence (b) Value chain analysis
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A V4L Principles
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10 (a) Core competence (b) Value chain analysis 3 Describe in brief the following environmental factors which a business strategist considers: (a) Political factors (b) Technology 10
Definition of the term strategic alliance Characteristics of strategic alliance Objectives of strategic alliance 6 Write short notes on the following: a) Competitive advantage b) Porters Competitive threat model 10 a) Competitive advantage b) Porters Competitive threat model (Five Forces model)
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5 Define the term strategic alliance. What are its characteristics and objectives?
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MB0053 International Business Management 1 The world economy is globalizing at an accelerating pace. Discuss this statement and list the benefits of globalization. Discuss the statement Listing the benefits 2 Compare the Adam Smith and David Ricardos theories of international trade with examples.
a) meaning and role of GATS b) Meaning and role ILO 5 What is the difference between domestic and international accounting and how will you measure this difference? Differences measures 6 Discuss the various payment terms in international trade. Which is the safest method and why?
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Regional integration
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3 Regional integration is helping the countries in growing their trade. Discuss this
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3 The banks are in a bind over the implementation of the new bancassurance brokers may also lead to conflict of interests where the bank is also the promoter of an insurance company. Discuss the opportunities and threats for the new proposal. Bancassurance process
Opportunities and Threats 4 Global Finance magazine has named the SBI as the Best Trade Finance Bank2013. SBI has a caption of Expertise delivered around the Globe! " Do you agree with this statement. Explain Trade finance SBI position in Trade Finance 5 SKS Microfinance Limited, India's only listed micro-lender has concluded a securitisation transaction for Rs 321 crore with a major public sector bank. Describe the process of securitization.
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Concept of securitisation Process of securitisation 6 Compare and contrast the various instruments of money and capital market that are available in India. Instruments in money market Instruments in Capital market
MA0042-TREASURY MANAGEMENT
Treasury operations in Kotak Mahindra bank 4 Explain the organizational structure for Risk Management. Organizational structure for Risk management 5 Discuss the internal audit machineries subscribed by RBI. Internal audit machineries subscribed by RBI 10 6 Discuss the role played by SAP and SWIFT in treasury Management. SAP SWIFT
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MA0043- CORPORATE BANKING 1 Discuss the Kingfisher airlines consortium loan and name the participating banks in that loan. Identify the banks the purpose and the amount of advance and the status of consortium loan 2 List and explain briefly the various types of letter of credit documents. List and explain the steps that must be taken to evaluate the documents attached with the letters of credit. Various types of letter of credit documents Explain the steps
Green Banking programs 5 Reliance industries want to raise capital by selling stocks, through the mechanism of book building, by offering Initial Public Offers (IPOs). Discuss the book building process. book building process. Methods and guidelines 6 Suppose you are working as risk manager in a private bank. As a manager, discuss the issues and challenges of corporate banking. Issues of corporate banking
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4 Prepare a chart listing some of the important Indian banks that have introduced
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finance.
3 Prepare a report on the role of EXIM bank in facilitating pre and post-shipment
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MA0044- INSTITUTIONAL BANKING 1 NBFCs provide loans for short and medium term at a moderate rate of interest. Refer any two NBFCs and discuss the institutional services and products that are provided by them. Introduction-NBFCs Institutional products and services by NBFCs
towards bridging the gap of demand and supply in infrastructure. Discuss in detail the role of PPP projects in infrastructure. Introduction about PPP
3 NABARD is promoting the setting up of agricultural export zones in various states with the help of local state government bodies. Discuss in detail the scheme of NABARD for agriexports.
4 Commercial banks have been playing a major role in providing institutional banking facilities. Prepare a report on any commercial banks services in the area of institutional banking. Commercial banks products in institutional banking Services 5 The primary role of the IMF is to promote stability of the international monetary system and exchange rates. Discuss some of the projects assisted by IMF. Projects assisted by IMF 10 10
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Role of PPPs
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6 Technology plays a dominant role in effectively managing the business of DFIs. Discuss the role of technology in DFIs. Role of technology in DFIs Developments
3 Explain the cash concentration strategies and cash management structures. Cash concentration strategies Cash management structures 4 A particular method is used depending upon the circumstances and the legal accounting procedures adopted in a particular country. Explain all the translation methods. Current rate method Current /non current method
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2 Explain the interest rate parity theory and purchasing power parity with examples.
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Monetary method Temporal method 5 International credit markets are the forum where companies and governments can obtain credit. Bring out your understanding on international credit markets and explain the two very important aspects of international credit market. Refer and give one example. Introduction of international credit market Explanation of syndicated loans with example Explanation of External Commercial Borrowings (ECB) 6 Explain the principles of taxation and double taxation. Give some important points on tax havens and its types. Explanation on principles of taxation
membership of CCIL for CBLO. Process involved in obtaining CBLO 2 Commodities market is the market in which commodities like oil, gold and agricultural products are traded. Who are the players in the commodity market? How does the commodities move? Players Factors that affect the commodity market 3 Suppose you are the manager of a company operating in three countries; India, US and UK.
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MF0016-TREASURY MANAGEMENT
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What are the risks you face relating to foreign exchange? Foreign exchange risk factors 4 Explain interest rate and various types and various sources of interest rate. different types of interest rate risks framework for measuring and managing the liquidity risks. 5 The Treasury function of a company plays a key role in working capital. Analyse the interface between treasury and working capital. Interface between treasury and working capital
raising and deploying funds for investment and trading in securities and forex markets. Forex services
Business risk analysis Financial analysis Management evaluation Geographical analysis Regulatory and competitive environment Fundamental analysis 2 Give the meaning of the concept of venture capital funds. Explain the features of venture capital fund.
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main factors of that are analyzed in detail by the credit rating agencies.
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securities
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Money products
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6 Treasury products are the product in the market available to the treasury for
Meaning of venture capital funds Features of venture capital funds 3 Hire purchase is one of the important concept. There are certain features of hire purchase agreement so explain the points of it. Differentiate between hire purchase and leasing. Concept of hire purchase Differences between hire purchase and leasing 4 Explain the concept of Swap. Write down its features and various types of interest rate swap. Introduction of Swap 2 10 Features of swap
International Credit Markets International Bond Markets International Credit Markets International Bond Markets
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MF0018 & INSURANCE AND RISK MANAGEMENT 1 Explain the risk management methods. Loss control Loss financing Internal risk reduction 2 An organization is a legal entity which is created to do some activity of some purpose. There are elements of a life insurance organization. Explain the elements of life insurance organization.
Explanation of all 5 types of mediclaim policies Explanation of all 6 types of liability policies 4 Give short notes on : Pricing objectives. Pricing elements. Rate computation Pricing objectives Pricing elements Rate computation 5 Explain the creation and application of insurable interest. Give the differences between wagering and insurance.
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Important activities
Creation of insurable interest Application of insurable interest Differences between wagering and insurance 6 Identify the role of insurance in managing risk financing. Explain the importance of insurance transaction. Discuss in different perspectives of insured and insurer Role of insurance in managing risk financing Introduction of insurance transaction Explanation of different perspectives of insured and insurer.
2 Describe the different nonnumeric methods for project selection. A Description of the non numeric methods The Sacred Cow The Operating/Competitive Necessity Comparative Benefits Rank-ordering (Q sort) 3 What do you understand by managing cash flow?
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Project Budgeting
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Description of Moving Averages and Exponential Smoothing. 4 Describe how you can choose an appropriate forecasting model. A Guidelines for Selecting a Model for the Purpose of Forecasting Performing a Residual Analysis Measuring the Magnitude of the Residual Error Through Squared or Absolute Differences Mean Absolute Deviation Principle of Parsimony
Description of displaying data using network diagram chart 6 How to create a report on the project activities in the MS Project A Setting Up of Reports
Process of Creating or Editing Reports Reports that can be printed Check the Reports Available Print a Report Reports by Report Type
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5 Describe how you can display data using Gantt chart and Network Diagram Chart
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PM 0016 PROJECT RISK MANAGEMENT 1 Explain the concept of Risk Breakdown Structure(RBS). What are the uses and benefits of Risk Breakdown Structure A Explanation of concept of risk breakdown structure Description of uses and benefits 2 Briefly explain the risk handling strategies A Retaining/accepting risk Risk abatement
A Listing of the steps to balance short term and long term plans Examples of risk impact
A Explanation of contract management including types of contracts Listing the differences between a program and a project in business 5 Pavan Misra is a project manager in Latitude Software Pvt Ltd Company. Pavan attended the seminar conducted annually in HCF convention centre, Lucknow. One of the managers portrayed the following situation at a company at which he had worked: In any organisation the project managers were remunerated for rectifying the problems in troubled projects. A manager who took a project that was not in good shape had refurbished it to good shape and it was appreciated by the customers. He could foresee a sizable bonus at his next performance review. The management analysed it to be a proper way to encourage their employees to outstanding performance. One project manager at this company analysed this
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project in business.
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3 What are the steps to balance short term and long term plans? What are the risk
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incentive system and, as should have been expected by upper management, employed it in his own best interest. He would secretly allow his projects to worsen slowly until they were on the edge of cancellation, then, with obvious, evident, heroic effort, would revive them. His actions of which he made certain that his managers were aware earned him considerable bonuses time and again. The higher management finally came to know that he was the cause of the problems that his projects suffered, and he was immediately dismissed. Pavans response to this presentation was twofold: Good for the Manager Top management at this company made it apparent to the project manager that it was his interest to save a troubled project. If top management didn't analyse to provide him with a troubled project, he had to provide it for himself. The manager could concurrently attain the company's goal and his own (financial reward).
Top management at this company failed to guarantee that the project manager's have projects that were in good shape throughout their lifetimes, then their projects healthy. Managers whose projects never weakened should have received greater bonuses than managers whose projects suffered and later recovered. rather than firing this manager the company should have changed its incentive Furthermore, they failed to distinguish the apparent skill that this manager had; system and let this manager grow in a situation that would simultaneously benefit
What could have the company done to avoid such situation? Do you think that Risk mitigation is a useful approach for this company? Justify. A evaluation of what the company could have done(relate it to evidence from the case) statement whether risk mitigation is useful state the reasons for this stand 4 6 Explain the need for documentation? A Why documentation is vital Aspects of project to document
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the company.
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incentives to the project managers should have been focused toward keeping
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Benefits
PM 0017 PROJECT QUALITY MANAGEMENT 1 Describe the tools and techniques used for quality planning. A Listing of tools and techniques used for quality planning Description of the tools and techniques used for quality planning 2 Discuss the various tools used for understanding data.
3 Describe the Enterprise Project Management Model(EPM) A Definition Model which supports EPM Implementation of EPM
4 Explain the project management value initiative A General description of project management value initiative six steps in the project initiative program 5 Briefly explain the seven forces involved in the success of quality in project management. A Explanation of : Placing the budgetary considerations ahead of the quality Placing schedule considerations ahead of quality
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Placing political considerations ahead of quality Being arrogant Lack of fundamental knowledge, research or education, the principles of quality assurance Pervasively believing in entitlement Practicing autocratic behaviours, resulting in enrolment 6 UK based Sonifex has been manufacturing equipments to broadcast audio for the radio, TV, security and telecommunications for more than 40 years. A reputation for building high quality, reliable professional audio products, 100% engineering and been earned by Sonifex. manufactured in their UK factory and is being used in facilities all over the world has
Sonifex is in private owned by its directors and headed by Marcus Brooke. Sonifexs
and the lately introduced reference monitor range, a new series of rack-mount audio of Sonifexs product.
In the late 1990s, during the drift towards overseas manufacturing, the need to overhaul its complete operation if it were to maintain its status as a leading UK manufacture and to retain its expert manufacturing staff was recognised by Sonifex. Of late, the company realised that a modification needed in the way the manufacturing process was controlled so that stock control, invoicing and accounts can be incorporated. An Excel system called EFACS, allowed to do a lot of what was needed in terms of stock control and production planning. However, the system was very cumbersome and wasnt really suited to the needs of a smaller company where one person usually has more than one task to be performed. Sonifex had its own inhouse software expert that could perform a thorough inspection and take a look at the system to see how on the improvements. A new front end was created. Sonifex was the first to invest in Dscope Series III audio analysers. In fact they were involved in helping to incorporate beta testing in the unit. A prototype was seen at a broadcast convention and the beta test was advised to perform as a must. The price was a factor- it is incredibly competitive when compared to the test equipment offered by other manufactures, but that wasnt the only reason to be chosen. They were also convinced by its incredible feature-set and by its user friendliness, but the
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The Red Box range of audio interfaces, that are designed for systems integrators
recorder, which was chosen as the millennium product by the UKs design council.
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main deciding factor was that the system could be easily integrated into their test systems, enabling them to develop their own user interface, integrating the scope seamlessly into their own software system. The companys Dscope series III is an inclusive and powerful measurement system for analog and digital audio generation and analysis, consisting of digital audio carrier analysis, acoustic transducer testing and testing of sound devices. The net result of Dscope III was very a rapid diagnosis and correction of any manufacturing faults, with detailed test records being written directly into the test system, giving a complete product that was ever built. This, in turn led to far more effective component batch control of products on the manufacturing lines, and more efficient technical support of products in the field. Each and every step of the phase of the Dscope III series had to undergo a complete inspection, measurement of the devices and testing.
Sonifex thus has been able to standardise on the Dscope III series for both
this Sonifex continued to develop quality design and manufacture the quality
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Sonifexs followed automated testing process and is now an integral part of its fresh
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procedures between departments. The Dscope III analysis was a important part of
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Seven types of e-procurement 2 Explain condition for adopting National Competitive Bidding and the requirements of National Competitive Bidding. A Explanation of condition for adopting National Competitive Bidding and requirements of National Competitive Bidding 3 List the features of Item Rate contracts and demonstrate how they are different from Lump Sum contracts.
Differences
5 Briefly explain the areas of risk and causes of risk in contracts. Briefly describe five conditions for termination of a contract? A Explanation of various risks
6 What is outsourcing? What are its benefits and draw backs? Write short notes on contract compliances? A Explanation of outsourcing, benefits and drawbacks Short notes on contract compliance
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1 What is marketing mix? Explain the four Ps of the marketing mix. Meaning of marketing mix Explanation of four Ps 2 List the different methods of qualitative and quantitative research. Explain the unique features of each methodology. Listing the different methods Explanation 3 Elaborate the concept and significance of marketing healthcare.
Definition Characteristics
Explanation of process of SWOT analysis 6 List and explain the factors that attract corporates to healthcare. Listing the factors Explanation of all the factors
MH0057 Management of Healthcare Human Resources 1 Define manpower planning. Explain the steps in manpower planning.
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Definition Explanation of steps 2 Define training. Explain the various steps involved in the training cycle. Definition Explanation 3 Discuss the importance of HRM in healthcare organisations. Explanation of HRM in general
5 Explain the importance of human relations in healthcare services. Brief overview of human relations in healthcare services
6 A healthcare organization opens a new cafeteria. Consider that you are the HR manager of the healthcare organization and you are given the task of recruiting the staff for managing, cooking food, cleaning the cafeteria and so on. Explain the various methods of recruitment you would follow in selecting the right candidate for the job. Listing the various processes in recruitment Explanation of various processes
MH0058 Legal Aspects in Healthcare Administration 1 Which are the 3 types of inquests in India? Explain.
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Mentioning 3 types of inquest Explanation 2 Explain the relevance of consumer protection act in the hospital scenario. Definition of consumer Explanation of consumer rights Explanation of relevance of consumer protection act in hospital 3 Explain health as a fundamental right.
Explanation of implications of breaching confidentiality 5 Describe two important Indian cases that have led to the formation of case laws in medical emergencies.
Explanation of Paschim Banga Khet Mazdoor Samiti Vs state of west Bengal case Explanation of Paramanand Katara Vs Union of India 6 Explain the various systems of medicine prevalent in India. Listing the various systems of medicine in India Brief explanation
MH0059 Quality Management in Healthcare Services 1 Discuss the dimensions of quality management in healthcare.
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Definition of health
Listing all the dimensions Brief explanation of all the dimensions 2 Discuss the methods of performance evaluation in healthcare services. Listing all the methods of performance evaluation Brief explanation of all the methods of performance evaluation 3 Describe Maxwells concepts of quality. Listing of Maxwells concepts of quality
Definition of accreditation and certification Benefits of accreditation and certification 6 Differentiate between Six sigma and Total quality management. important differences between six sigma and TQM
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certification of hospitals.
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Explaining the dimensions of Performance Management 2 Assume that you have joined as an HR in an organization. The first task assigned to you is to conduct the Performance Appraisal Process. What according to you is its purpose? Describe the entire Performance Appraisal process. Explain the purpose of Performance Appraisal Explain the Performance Appraisal Process 3 Discuss the components of a Performance Appraisal feedback. Describe the steps in giving a constructive Feedback Explaining the components of Performance Appraisal Feedback Explaining the steps in giving a Constructive Feedback
5 Describe the modern methods of Performance Appraisal Explain all the five modern methods of Performance Appraisal 6 Write a brief note on the Employees responsibility in Performance Planning Mechanics Explaining the employees responsibility in Performance Planning Mechanics
MU0017 TALENT MANAGEMENT AND EMPLOYEE RETENTION 1 Explain the importance of Talent Management Process. Describe the stages of Talent Management Process Importance of Talent Management Process
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Management.
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4 Discuss the skills that a line manager require for effective Performance
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Explaining the stages of Talent management Process 2 Describe the top strategies adopted to improve employee retention Explain the top strategies to improve employee retention 3 Explain the key Compensation principles. What do you mean by Total rewards? Describe the elements of Total rewards Explaining the key compensation principles Definition of Total rewards
6 Explain the concept of Talent Acquisition .Explain the talent acquisition strategies Concept of Talent Acquisition strategies Explanation of the Talent acquisition strategies
1 Describe Kotters Eight Step Change Model Explaining Kotters Eight Step Change Model 10 2 Define Resistance to change. Explain some of the techniques to overcome Resistance to change. Definition of Resistance to change
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Explaining the techniques to overcome Resistance to Change 3 What do you mean by Organizational Effectiveness? Explain the factors in achieving Organizational Effectiveness. Definition of Organizational Effectiveness Explaining the factors in achieving Organizational effectiveness 4 What do you mean by Change Agent? Describe the characteristics of successful Change Agents. Definition of Change Agent
b)Peter Senges framework on Organizational Learning Explaining the concept of Kolbs Learning Cycle Explaining the concept of Peter Senges Framework
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TPM implementation A Categories of maintenance activities Mean Time Between Failures (MTBF.) Advantages of a Sound Replacement Program TPM implementation 2 Explain briefly the functions of maintenance planning. What are the benefits of maintenance planning? A Listing and brief description of functions of maintenance planning
4 Effective implementation of maintenance management in Quarta Technologies six million tubes a year. Each year, production shuts down for few weeks allowing process changes and a variety of maintenance activities are executed. The Challenge Ramping up to full production capacity after the shut sown was a slow process with attendant quality issues. The equipments used in this organisation were used for several years before it was either discarded or replaced with a similar new machine. From the time the equipment were brought, the production and maintenance personnel accumulated considerable knowledge about the equipment, the manner in which failures occur and the symptoms that it develops before a particular failure or malfunctioning happen. The organisation recognised an opportunity to reduce the quality costs of the annual shutdowns by planning and troubleshooting techniques. The Solution
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3 What are the three stages in the lifecycle management of any machinery? Explain
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The organisation, worked with the plant leadership to improve project and risk management skills by introducing the common process. A progressive learning was done with respect to equipment usage and systematically captures many types of information and put to use. One method was to develop good trouble shooting mechanisms. This mechanism was a structured approach to identify the root cause of the problem that needs some correction when viewed from the maintenance. By successively checking on a set of condition about the equipment, several alternatives pertaining to the possible problematic areas will get eliminated and progressively narrows down to a few. Once this stage is reached, it is possible to conduct a detailed analysis to locate the problem and take corrective measures. This helped the organisation to implement trouble shooting techniques which reduce the shutdown period and a total of 110 distinct maintenance projects and capital investments were managed. It also eliminated schedule conflicts that would have to full production and improved team corporation.
Routine maintenance
Inventory planning spare parts Benefits of scheduling A Routine maintenance Inventory planning spare parts 6 Explain briefly the twelve steps to be firmed up and practiced for successful implementation of the Autonomous principles in a production unit. A Explanation of the following 1. Introductory Education and Training 2. Cooperation among Departments
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What was the challenge faced by Quarta Technologies? What steps were taken by
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3. AM is a job fit 4. Small groups 5. Managers must take the Lead 6. Education and Practice 7. Practice first 8. Actual effects 9. Rules and standards are set by Operators
1 Write short notes on the following: Integrating Quality into Strategic Management
A Integrating Quality into Strategic Management Six Sigma as a quality framework Reliability Types Jurans Trilogy
2 Elucidate different types of Quality Management Systems (QMS). What are the benefits of implementing a QMS? Explanation of various QMS (including industry and product specific and nonspecific types, examples) Benefits of QMS 3 ABC is an organisation. The organisation is at the stage of lack of Quality products and services to meet the customer requirements. The organisation decides to develop a strategy and hire people to enhance the quality of its products and services. Being the quality head of the organisation what are the approaches you will consider for initial cost data collection. Listing of the approaches
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10. AM audit
Justification why the approach was chosen Conclusion 4 Write short notes on the following: Quality standards Significance of Quality Control Automated manufacturing Applications of Design of Experiments (DOE) to product and process design A Quality standards Significance of Quality Control Automated manufacturing Applications of Design of Experiments (DOE) to product and process design 5 This is a case study about an airline. It states that how at the initial stages the however after the implementation of Total Quality Management (TQM), the company
However, in spite of the raise of passengers, the company could not manage cost management decided to bring a brand new management team which suggested a re-launch of the airlines as a low fares or no frills airline, closely modelling the Southwest Airlines model in the U.S. In addition, there was another problem related to quality service. Since it was a low fares or no frills airline it could not cater to the customer needs. So the company decided to use TQM and a strategic plan where both the internal and external customers will be given importance and all the main focus will be customer satisfaction. Hence the strategic option that was used by the company for satisfying both internal and external customers and marketing environment was used to attain total quality management. Hence by implementing TQM and strategic planning the company could satisfy both the clients and the customer. Now Bryan air is one of the leading airlines in the world. Identify the steps taken by the airline company which made them one of the leading airlines in the world.
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that the company had lost its money during the expansion of the business. The
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carried 5000 passengers on one route (Harrison, 2002). In 1990-1991, the company
seater turboprop plane from the south of east of Chelsea to London-Gatwick which
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A Identification of the quality initiatives with evidence from the case Analysis of these initiatives along the benefits Conclusion 6 Summarise why corporate culture is important A Brief explanation/definition of corporate culture Instances where corporate culture must be changed Why does culture matter? Conclusion
e) The average lateness. Job Processing time in days Due date in days Calculation of a) The sequence of job according to the shortest processing time. b) The total completion time. c) The mean flow time or average completion time. A 6 8 B 19 22 C 16 20 D 11 14 E 13 14
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2 Five jobs are to be processed at a work station. The processing time and the due
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d) The average number of jobs in the system each day, e) The average lateness. 3 Differentiate between FMS and standalone machines. Describe a few Applications of FMS in Industries Differentiation between FMS and standalone machines Description of application in industry (pharma, aircraft, automobile, textile etc.) 4 Write short notes on: Material Requirement Planning Forecasting in Operations Off shoring Agile manufacturing
manufacturing
OM0018- Technology Management 1 Consider that you are a manager in a company and you want to manage a technology that is newly incorporated. a. Describe the effects of technologies on business. b. Prepare a list of the factors that are considered in managing technology. A a. Explaining the effects of technologies I business b. Collect from the key issues in managing technological innovation
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2 The purpose of forecast is to improve the quality of the decisions related to selection of an alternative from available alternatives and not to force to accept a particular decision. Explain various techniques for forecasting with a neat diagram A Diagram 3 10 Describing the techniques 7 3 Write short notes on a. Technology adoption
4 When you choose a new technology, you may have to face some of the question like what are its functional requirements, non-functional requirements and does the technology fit the organization culture? a. How do you answer for these questions? b. What is memristor?
A a. Explaining eight tips related to the selection of a new technology b. Explaining memristor 2 5 Write short notes on a. Bridging agencies b. Problem solver model c. Bar-Zakay model d. Schlie, Radnor and Wad model
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c. Technology absorption 4
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b. Technology diffusion
A a. Bridging agencies 2 b. Problem solver model 2 10 c. Bar-Zakay model 3 d. Schlie, Radnor and Wad model 3 6 Explain the basic scheme for knowledge based applications A Diagram of basic scheme for knowledge based applications Explaining the knowledge based technology process
b) Explain the different modules of R/3 A a. Explaining the 4 different component of CRM b. Explaining atleast 6 modules 6 3 a. Consider two organisational environment in which one of the organisation is having no or little communication between departments and the other organisation where all the departments know what the others are doing. Now which environment is considered to be better and why? b. Explain integrated Management of integration. A a. identifying which environment 2
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explaining the reasons 4 10 b. explanation of integrated Management of information 4 A business products distributor was manually processing over 300,000 customer orders each year. Heavy order flow prior to shipping cut-off timeframes and a highly variable daily volume created staffing challenges and inconsistent order turnaround times. Despite an effort to process customer orders via EDI, the company continued to receive over 20,000 orders per month via fax and email requiring manual data entry. Customer Service Associates in three different centres manually entered the orders into the order management system with the added pressure of meeting a shipping deadline. As any manual single-pass data entry process there were many errors, especially during peak processing cycles.
staffing levels very difficult. During peak demand periods order processing lags company implemented an outsourced automatic data entry solution with was able to recognise and capture data from any customer order format with 99.5% accuracy. Order input no longer requires the participation of the companys order orders on behalf of the company directly from customers and converts the hardcopy entry staff, which has reduced labour costs. The solution also receives fax and email order to an EDI electronic purchase order for the order management systems. The solution includes a customised web-based portal to support exception processing and a secure web tool for archiving and storing images of all of the original order documents. The solution is completely accessible on demand from any of the companys workstations. The solution was fully operational within 90 days and required zero capital investments in hardware, software or labour on the part of the company. Questions: a. What are the challenges that the company faced before the installation of the Data Entry solution? b. What are the benefits of the Automatic Data Entry solution?
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sophisticated free-form data extraction for their fax and email orders. The solution
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would greatly decrease customer satisfaction levels. To solve all these problems the
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customers, and the large customer base, finding and training data entry specialists
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A a. Listing the Challenges 5 10 b. Listing the benefits 5 5 Write short notes on a. Gap Analysis b. Reduction of lead time c. BAAN company d. End users
A a. Explaining 2 10 b. Explaining reduction of lead time 2 c. Explaining about BAAN company 2 d. Explaining End users 2 e. Explaining ERP trends 2
6 Describe in detail the workflow of HRM that deploys ERP systems with a neat diagram A Diagram 3
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1 Electronic Commerce is commonly known as e-commerce, is a process of buying and selling of goods or services using electronic systems. List the applications and benefits of e- Commerce. A a. Applications of e-Commerce 5
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e. ERP trends
b. Benefits of e-Commerce 5 10 2 The e-Commerce architecture is divided into different layers which help us to have an organized discussion of building blocks of e-Commerce in a logical order. Explain the layered architecture of e-Commerce systems A Explaining the six layers of e-Commerce systems 10 10 3 Suppose you are the network admin of WXZ Software Company and you are given the responsibility of managing all the servers. What are the steps you would follow to avoid hacking of the companys information? A Explaining the threat and to avoid threats 10 10 4 Assume that you are the project manager of VSG company. Due to some reason the companys server got shut down and the company is not able to access the this? companys confidential data. What steps would have been taken by you to avoid
6 Guest look is an Indian based cosmetic manufacturing company which manufactures a wide range of cosmetics for men. Although its product was used by men all over the world, a number of new cosmetic manufacturing companies arose in the market challenging Guest look. Now Guest look has to find innovative ways of advertising its products. So far, Guest looks advertising aids were mostly printed and television media. Now Eguest look realized the importance and benefits of e-Marketing and has started concentrating on e- Marketing. As the company is known for its integrity and will not compromise on that with spam and unsolicited mails. Therefore, company identified three techniques such as search engine optimization, improving existing website and banner ads.
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a. What are the benefits of offline advertising? Are Guest look following offline advertisement? Justify your answer b. If you are working with the development team of Guest Look, how would you go about improvising the existing website? c. What banner ads? A a. Listing the benefits of offline advertising 2 Justification of the answer for using offline advertisement b. Explaining how to improvise the existing website
b. Prepare a list of the factors that are considered in managing technology. A a. Explaining the effects of technologies I business b. Collect from the key issues in managing technological innovation 2 The purpose of forecast is to improve the quality of the decisions related to selection of an alternative from available alternatives and not to force to accept a particular decision. Explain various techniques for forecasting with a neat diagram A Diagram 3 10 Describing the techniques 7 3 Write short notes on a. Technology adoption
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1 Consider that you are a manager in a company and you want to manage a
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b. Technology diffusion c. Technology absorption A a. Technology adoption 3 b. Technology diffusion 3 10 c. Technology absorption 4 4 When you choose a new technology, you may have to face some of the question like what are its functional requirements, non-functional requirements and does the technology fit the organization culture?
b. What is memristor?
d. Schlie, Radnor and Wad model A a. Bridging agencies 2 b. Problem solver model 2 10 c. Bar-Zakay model 3 d. Schlie, Radnor and Wad model 3 6 Explain the basic scheme for knowledge based applications A Diagram of basic scheme for knowledge based applications Explaining the knowledge based technology process
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b. Explaining memristor 2
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MI0041- JAVA AND WEB DESIGN 1 Write down what the following tags will perform a. <table> b. <td width> c. <embed> d. <a>
A a. Explaining web browsers with an example b. Explaining web development tools with an example 3 Write a programme to create a webpage that prints the name of the STUDENT database in Wide Latin font and set the subtitle with description of the STUDENT to the screen. Set the page layout to the webpage. Insert one image after the database with a Thank you note. A Programme 7 10 Writing the output for the programme written 3
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a. Web browsers
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e. <object>
4 Read the following case study thoroughly and answer the following questions: ABC is an educational institute which is reputed for its management courses. It has 3 branches in different places and is planning to launch 2 more branches in some other places. The institute used to maintain the student details in the form of a hard copy file. One day, a fire broke out in the record section and all such records were destroyed. Next day the management decided to maintain the student details in a computer so as to prevent the damage due to such disasters. One of the management members suggested that XYZ Company is capable of developing a kind of application for maintaining records using java. The member further told other members that in his friends organisation the same java application developed by the sXYZ company was working very effectively and it also offered enough security parameters. Immediately the management appointed an employee who had good knowledge of java language to oversee the implementation of the required submitted it to the XYZ Company. The requirements of institute were: For institutes it was Course material, feedback on assignments, course details and faculty details. XYZ companys web designers developed a prototype of an application based on the
branches. The student details can be stored in a database table (server side) by
submitted it to ABC institute for testing purpose. During the testing process, it was found that there is no proper security mechanism in the application. That is, the application permitted Login by every member. So ABC company asked XYZ company to install security mechanism in the application such that it gives separate access to the employees and students. XYZ company modified the application by giving only limited and absolutely necessary access rights to the concerned users. Also a new security parameter added to the application, prevented access by a user for 24 hours if he/she entered incorrect Login details for three consecutive times. a) Give reasons as to why ABC institute decided to choose XYZ Company for the development of Java application. b) Discuss the reason for using JSP in java application.
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and obtaining response from the server. After developing the application, they
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requirements of the ABC institute. Now the programmers of XYZ company detailed
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employeesstudent details, course details, materials, and access rights. For students
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A a. Answering for reasons 5 b. Reason for using JSP 5 10 5 For the above case study answer the following questions a. State the reason for using database connection in the application. b. Explain the purpose of creating a java application for the ABC institute. A a. Reasons for using database connection 5 10 b. Explaining the purpose of creating a java application
Explaining different types of exception handling like, using throw, using finally, etc
Overall picture of changes in composition of trade 2 Discuss the regulatory framework of Indias foreign trade. Important laws governing exports and imports of India 3 List the thrust exports markets of India. Which products are categorized as thrust export products? Discuss. Listing markets Discussing products 4 How is services trade important for India? List the important services.
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Exception types 4
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Importance listing 5 Explain the various systems of quoting exchange rates. What is the meaning of option forward rates? Systems of exchange rates option forward 6 List the types of currency risk and explain how they are managed. listing
considered while importing. What are different issues you face while importing the goods from a global supplier?
Summarization of how these issues may affect your companys business 2 Insurance Claim by Jayshri Impex Jayshri Impex is one of India's leading garment manufacturer and exporter of textile dyes and chemicals whose manufacturing facility is located at Jethpur (near Rajkot), Gujarat. The head office of the company is at Mumbai. The company manufactures an African traditional dress worn by all natives of African cities - "khanga". Jayshri Impex has set high standards in garment export and it is recognised by the government of India for its extraordinary work. They have their presence in other cities of India as well as in Africa.
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[Listing of the issues with respect to various countries you wish to import from.
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sales. The company assigns you the task of analysing various issues that must be
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import all the raw materials cotton clothing from the global suppliers to improve the
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1 Assume that you are working in a textile company. Your company decides to
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Theft of goods Armed bandits on October 5, 2004, looted the export consignment of 185 bales of fabrics from the train, when it was transported to Brazzaville (Republic of Congo, West Africa). The company had insured their cargo with Bajaj Allianz and lodged a claim at the Bajaj Allianz, Rajkot office on the same day. Insurance support from Allianz Even though the location of theft was in the remote jungles of Africa, Bajaj Allianz appointed Lloyd's Agency to carry out a survey immediately to check for the correctness of the claim. Lloyd's was submitted on the survey report on November 20, 2004. It took a month for Lloyd's to submit the report due to the procedural formalities involved in Africa to procure documents like police papers and no trace was done at Ahmedabad on November 23, 2004. reports. Since the survey report was submitted in French a translation of the same
2004. Inference
Jayshri Impex managed to avoid a huge loss thanks to the insurance that it had purchased. The insurance company Bajaj Allianz also responded quickly and supported its client by releasing the amount at the earliest. Why did Jayshri Impex claim for insurance? What type of insurance may Jayshri Impex opted for. How did the insurance company help Jayshri Impex? (Source:http://general.bajajallianz.com/BagicCorp/bajaj_home/claims/case_study.js p) [Reason for claiming insurance Inference for the Type of insurance opted (evidence from case study, linking to type of insurance) Settlement of insurance (support from insurance company)]
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be true and the insurance amount of Rs.31,37,360/- was released on November 30,
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Mumbai. The claim was processed and based on the survey findings it was found to
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Landing, NOC from Consignee, etc on November 25, 2004 from their Head Office at
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3 Explain in detail about INCO terms. [Definition of INCO terms. What do they indicate? Listing and description of INCO terms] 4 Name the two types of rate making and explain the factors affecting air freight rates. Discussion of freight rates (general and specific commodity rate) with example Brief explanation of freight rates (cost of service, competition, directionality, characteristics of traffic and value of service )
Concluding remarks
1 Discuss the salient features of FEMA and elaborate on the difference between FERA and FEMA. Features of FEMA difference 2 Explain the various incoterms involved in international contract. Incoterms 3 What is memorandum of Association? How is it different from Articles of Association?
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6 Explain the global trends that affect the decision of a global logistics manager
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MoA Difference with AoA 4 Write short notes on: a) WTO b) IMF a) Meaning and objectives of WTO b) meaning and role of IMF
IB0018 Export-Import Finance 1 What is the meaning of documentary Letter of credit? Explain in brief the types of L/Cs? meaning types 2 What is the importance of export documentation? Discuss the various regulatory documents in brief. Importance Regulatory documents
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transfer.
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Buyers remedies
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5 Discuss the rights of an unpaid seller. What are the remedies available to the
3 Discuss the FEDAI rules regarding negotiation of documents under credit. FEDAI rules 4 Write short notes on: a) Packing credit in foreign currency b Post shipment finance in foreign currency Meaning and role of L/C Meaning and methods of import financing
6 What is ECGC? Explain Commercial and Political Risks covered under ECGC
ML0015-Services Marketing and Customer Relationship Management 1 Positioning a service in the marketplace is much like positioning a product. Explain Service positioning and its purpose with the help of an example. Explanation of service positioning Explanation of purposes Example 2 Elaborate GAP analysis in detail.
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Policies.
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Explanation of GAP Model. 10 10 3 Interaction plays a lead role in building customer relationships. Explain CIM in this context. Explanation of CIM Explanation of Methods 4 What are the various types of conflicts in marketing services? Explanation of types 5 Elaborate the important steps that service providers should bear in mind while
ML0016-Advertising Management and Sales Promotion 1 Do you agree that humour content in advertisement leads to better results? Support your view with examples. Explanation of statement Examples 2 Experts have found that consumers often respond to messages in a hierarchical order of behaviour. Throw light on communication response hierarchy in this context. Explanation
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b) Customer Retention
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Diagram of Model 3 Explain the role of a media planner and media buyer. Role of media planner Role of media buyer 4 Explain the strengths and limitations of direct marketing. List few products which are suitable for direct marketing. Explanation of strengths Explanation of Weaknesses
1 Explain the different types and components of shopping malls. Explanation of types Explanation of components 2 Explain different models for malls.
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ML0017-Mall Management
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Explanation 10 10
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5 Kids are the new age customers. Do you agree with this statement? Explain
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Meaning of malls Types of mall models 3 Describe the Mall Design Process in detail. Explanation of malls 10 10 4 Explain Global brands, its benefits and variables. Meaning Benefits
ML0018-Project Management in Retail 1 Explain Sensitivity Analysis and the ways in which it is carried out Explanation of sensitivity analysis Explanation of four ways 2 Explain Detailed Project Report and Critical areas of concern for a successful retail store. Explanation of Detailed project report Explanation of critical areas 3 Describe the steps involved in Network Planning Techniques
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Explanation of issues
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of this statement, explain various issues which are taken care by officials.
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6 Risks need to be managed and reduced by the shopping mall officials. In context
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Variables
Explanation of steps 10 10 4 Every team member has a different attitude towards work which leads to chances of conflict. Explain the treatments used to overcome the conflict in projects in retail. Reasons for conflict in a team Explanation of Methods/Treatments 5 New ideas are fuel to any organization process. Explain the Judgmental process in the light of the above statement. Meaning
b) Meaning
MK0015-Services Marketing and Customer Relationship Management 1 Positioning a service in the marketplace is much like positioning a product. Explain Service positioning and its purpose with the help of an example. Explanation of service positioning Explanation of purposes Example 2 Elaborate GAP analysis in detail. Explanation of GAP Model. 10 10
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a) meaning
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Components
3 Interaction plays a lead role in building customer relationships. Explain CIM in this context. Explanation of CIM Explanation of Methods 4 What are the various types of conflicts in marketing services? Explanation of types 5 Elaborate the important steps that service providers should bear in mind while implementing one to one marketing.
MK0016-Advertising Management and Sales Promotion 1 Do you agree that humour content in advertisement leads to better results? Support your view with examples. Explanation of statement Examples 2 Experts have found that consumers often respond to messages in a hierarchical order of behaviour. Throw light on communication response hierarchy in this context. Explanation Diagram of Model
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Explanation 10 10
3 Explain the role of a media planner and media buyer. Role of media planner Role of media buyer 4 Explain the strengths and limitations of direct marketing. List few products which are suitable for direct marketing. Explanation of strengths Explanation of Weaknesses Listing of products suitable
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1 Elaborate the e-marketing techniques used for various marketing activities. Explanation of techniques 10 10 2 Motivation to buy a product is crucial part of studies in online consumer behaviour. Explain Explanation of types of buying behaviour 10 10 3 A website has to be designed to showcase the company and its products.
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MK0017-E-Marketing
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a) Stereotyping in advertisement
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5 Kids are the new age customers. Do you agree with this statement? Explain Brat
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Explain how to create a website along with its elements. Explanation of creating a website Explanation of elements 4 Explain 2P+2C+3S Formula in E-Marketing with the help of a diagram. Explanation Diagram 5 Businesses are always looking to develop new sales and distribution channels to maximize profitability and growth. Explain
MK0018 International Marketing 1 Discuss the different management orientations of a company. How does it affect international marketing? Management orientations Effect on international marketing 2 It is very important to analyze the politico- legal environment of a country in international business. Comment. Discuss the statement 3 Compare GATT and WTO and discuss the implications of WTO on international marketing.
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b) Meaning
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b) Customer Loyalty
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Comparison Implications of WTO 4 Nestle is marketing bottled water to Pakistan. Which segmentation it adopts there and what are the other international market segmentations? Nestles segmentation Bases of segmentation 5 Write short notes on: a) International packaging
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6 Select a product of your choice for export and explain how you will do the pricing
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