AS Media Audience Research Results Age Group 0-21 21-65 65+ Males 8 8 8 Females 8 8 8

Q1) Out of the following genres, what would you say is your favorite? 0-21 Males Comedy Horror Action/Adventure Romance Thriller 4 2 2 3 2 0-21 Female 21-65 male 21-65 female 65+ Male 3 2 1 3 3 4 2 2 3 3

Q2) Out of all of these genres, which one would you say dominates the film market 0-21 Males Comedy Horror Action/Adventure Romance Thriller 0-21 Female 21-65 male 21-65 female 65+ Male 2 6 5 6 2 3 3 1 4

6 1 1

Q3) How do you usally watch a film for the first time? 0-21 Males Cinema TV - Terrestrial Tv - On Demand TV - Film Channels Online Film Festival 0-21 Female 21-65 male 21-65 female 65+ Male 4 2 4 5 2 2 3 3 1 4 2 3 2 4

Q4) What was your favourite film of 2013? Film Title: Number Dispicale Me 2 4 This is the End 4 Iron Man 3 6 Hunger Games 2 Captain Philps 4 Star Trek 2 4 Avengers Assembled 1 Wolf of Wall Street 5 The Hobbit 2 5 Grown Ups 2 2 This is Us 2 Argo 4

Les Miserables 1 Philomenia 3 Silver Linnings play book 1 Q5) Do you regularly read films magazines or visit film related webites? 0-21 Males Yes No 0-21 Female 21-65 male 21-65 female 65+ Male 1/ 2 1 3 7 8 6 7 5

Q6) Where do you hear about the majority of films you go and see? 0-21 Males Poster & Boards Trailers/Interviews Magazines Friends Local Cinema Other Q8) what industry do you work in. Student Teaching Retiered Property Engineering Travel Money & Fianance Industry 5 1 1 1 0-21 Female 21-65 male 21-65 female 65+ Male 2 6 7 6 4 1 2 1 2

13 4 4 3 3 5 11 4

Industry
Money & Fianance

Travel Engineering Property Retiered

Teaching

Student 0 2 4 6 8 10 12 14

4 3 2 1

Comedy Horror Action/Adventure Romance 0-21 Males 0-21 Female 21-65 male 21-65 female 65+ Male 65+ Female
Thriller

65+ Female

4 3
7
6

65+ Female 4 3

5 Comedy 4 3 2
1

Horror Action/Adventure Romance Thriller

65+ Female 7
8 7
6

0-21 Males

0-21 Female

21-65 male

21-65 female

65+ Male

65+ Female

Cinema
TV - Terrestrial

5 4 3 2
1

Tv - On Demand TV - Film Channels Online Film Festival 0-21 Males 0-21 Female 21-65 male 21-65 65+ Male 65+ female Female

Silver Linnings play book Les Miserables

Les Miserables
This is Us The Hobbit 2

Avengers Assembled

65+ Female 8

Captain Philps Iron Man 3 Dispicale Me 2 0 1 2 3 4 5 6

65+ Female 6 2
9
8

7 6 5 4
3

2 1 0 0-21 Males 0-21 Female 21-65 male 21-65 female 65+ Male 65+ Female

8 7 6 5 4 3 2 1 0 0-21 Males 0-21 Female 21-65 male 21-65 65+ Male 65+ female Female Poster & Boards
Trailers/Interviews

Magazines Friends
Local Cinema

Other

Action/Adventure

Comedy

Action/Adventure Romance

TV - Terrestrial

Tv - On Demand TV - Film Channels

Film Festival

Yes

No

65+ Female

Poster & Boards

Trailers/Interviews

Magazines Friends
Local Cinema