INSTITUTE OF MANAGEMENT SCIENCES BAHAUDDIN ZAKARIYA UNIVERSITY, MULTAN

Strategic Management Submission Dates: (Industry Analysis) (Final Report) Assignment Marks

BBA 8th (Morning) 10th March, 2014 & 17th April, 2014 15

Contents:
1. 2. 3. 4. 5. 6. Vision, Mission, Strategic -Objectives, Goals & Future Targets. Major Product, Services, etc. PESTL, SWOT, and Resource Analysis Key Performance Indicators Application of Michael Porter Model Brief overview of Major Strategic Business Units. Examples of Diversifications. 7. Major Production Strategy Cost Minimization or Differentiation 8. Example of Mergers, Acquisition, Strategic Partnerships, Alliances, etc. 9. Major Strategies a. Research & Development b. Supply Chain Management

Group 01
Benish Zahra Mehwish Javaid Sumaira Naz Iqra Ishtiaq Qurat ul Ain Fatima Zahid

Organization
Industry: Pharmaceutical Firm: GlaxoSmithKline Pakistan

Group 02
Fatima Asghar Hania Rehman Saira Ejaz ul Hassan Seema Naz Meher Ghousia Asma Irfan Najmi

Organization
Industry: Automotive Firm: Honda Atlas Cars Limited

Group 03
Sami Ullah Butt M Raza Tufail M Zafar Iqbal Waheed ul Hassan Qamar Alam Bilawal Naveed

Organization
Industry: Telecommunication Firm: Pakistan Telecommunication Limited PTCL

Group 04
Summera Nawaz Hafiza Hira Sattar Zoya Mubeen Ayobe M Junaid Mughal M Faizan Qureshi Hafiz M. Waqas Ali Qureshi

Organization
Industry: Textile Firm: Nishat Textile Mills Limited

Group 05
Nelo Fer Madiha Irshad Ammara Asghar Yasmeen Jahan Javeria Noor

Organization
Industry: Tobacco Firm: Lakson Tobacco Company

Anum Shahid

Group 06
M Umair Safeer Rehan Ijaz M Umar Arshad M Aamir Jabbar M Jawad Ahsan Mazhar Hussain

Organization
Industry: Transportation Firm: Pakistan International Airlines PIA

Group 07
Maria Suman Zara Aqeel Sana Batool Mudassirah Rustam Qurat ul Ain Khalil Sassi Khar

Organization
Industry: Education Firm: Lahore University of Management Sciences

Group 08
Fahad Abbas Khan M Mudassar Habib Naveed Ahmad Rao Waseem Akhtar Muhammad Imran Samra Malik

Organization
Industry: Medical Services Firm: Shoukat Khanum Memorial Hospital, Lahore

Group 09
Tahir Hussain M Zeeshan Tahir Hamza Asjad Hashaam Ali Waqar Akhtar Usama Shahzad Qureshi

Organization
Industry: Oil & Gas Firm: Shell Pakistan Limited

Note:

Activate participation of all group members is compulsory. Interview from CEOs, Managing Director, Directors, and/or Senior Managers is advisable. Groups can consult their official website; however, information presented in report will be considered as secondary source and may not be credited. After final submission groups or any group member can be asked to present their assignment for class discussion.

(M. Nauman Abbasi)

Course Instructor abbasimna@bzu.edu.pk