Professional Documents
Culture Documents
MBA(P)
In this report we begin our project with the background of our selected company NESTLE. In which we discuss background of our organization firs that how this firm came to existence then we explain who the key persons that plays an important role in the organization. Then we discuss the hierarchy of the organization as well as how their material flows from dairy forms to final product. After that we begin our important points of the organization and that is Internal and External Analysis of the organization in form of SWOT analysis. In which we discuss in detail what the actual strength are and weaknesses of the organization and what are the opportunities they avail and what are the threats they have been facing. Then finally we conclude with our recommendations.
Acknowledgment
Firstly we would thank Allah for giving us the opportunity and the resources to be able to do something productive with our lives. Without His blessings we would not have been able to come as far as we have. Then our sincere thanks to Sir Dawood Mamoon for helping us throughout this report. His guidelines have been very useful for us in preparing this report. He helped us find new ways of being innovative and creative. This report would not have been possible without his cooperation and continuous direction.
Contents
Introduction: ................................................................................................................................... 6 VISION, MISSION AND VALUES OF NESTL ..................................................................... 8 Vision: ......................................................................................................................................... 8 Mission:....................................................................................................................................... 8 Values: ........................................................................................................................................ 8 Number of Total employees ......................................................................................................... 9 Nature of the Business .................................................................................................................. 9 Products of Nestle: ...................................................................................................................... 10 Ambient Dairy: ......................................................................................................................... 10 Chilled Dairy:............................................................................................................................ 11 Coffee and Beverages: .............................................................................................................. 11 Nestl Fruita Vitals: .................................................................................................................. 11 Organizational Chart of Nestle .................................................................................................. 12 Process (From Raw to Finished Product) ................................................................................. 13 Companys Environment: .......................................................................................................... 14 SWOT Analysis ........................................................................................................................... 14 Strengths ...................................................................................................................................... 15 Parent support (Milk Pak) ......................................................................................................... 15 Company Image ........................................................................................................................ 15 High Quality Products............................................................................................................... 16 Well-developed strategy ........................................................................................................... 16 Market Share ............................................................................................................................. 16 Good marketing skills and services .......................................................................................... 16 Brand strength ........................................................................................................................... 16 Research & Development Team ............................................................................................... 17 Product innovation .................................................................................................................... 17 HR department .......................................................................................................................... 17 High Skilled and Coordinal Staff .............................................................................................. 17 Health Consciousness ............................................................................................................... 17
In particular Nestl envision is to lead a dynamic, motivated and professional workforce, proud of its heritage and bullish about the future. Meet the nutrition need of consumers of all age groups from infancy to old age, from nutrition to pleasure, through an innovative portfolio of branded food and beverages products of highest quality. Deliver shareholder value through portfolio long-term growth, while continuing to play a significant and responsible role in the social, economic and environment sector of the country.
Mission:
Dedicated to providing the best food to the people, throughout their day, throughout their lives, throughout the world
Values:
Consumer Expectations: Convenience, Care and Feasible prices. Service: Personalized and Courteous. Innovation: Cherishing new ideas, translating into actions. Reliability: Loyalty and Consistency. Safety: Environment and Consumers health, Employees.
Nestle have more than 231,000 employees worldwide but however have more than 2500 employees in Nestle Pakistan. Nestles Pakistan is the best in its HR systems and which has approximately 2435employees. Nestles performance is the result of professionally integrated management, investment &
technology & mostly the commitment of our workforce & employees, bonded together with trust & integrity.
Nestl is trying hard to develop new products and improve existing ones, and serve the consumers better and their products are carefully aligned to the local tastes and needs. That's why through constant renovation and innovation they always testing or launching value added products and making them available in sizes that will suit every requirement
Ambient Dairy:
Nestl MILKPAK (UHT Milk) Nestl SUPLIGEN Nestl NESVITA (ProBones) MILKPAK (UHT Cream) Nestl NIDO 1+ Nestl NIDO 3+ Nestl NIDO (Fortified Milk) Nestl NIDO Bunyad Nestl CREATIONS Nestle has recently introduce Nestle Every day in liquid form with the name TEA WHITNER
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Director of IT department
Director of HR department
Manager of IT department
Manager of HR department
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Internal Environment
External Environment
SWOT Analysis
As NESTLE is multinational firm so it has many strengthens and weaknesses point but on the other hand there were also faces threats and availing opportunities that we will discuss below in detail.
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Strengths
Parent support Company Image High Quality Products Well-developed strategy Market Share Good marketing skills and services Brand strength Research & Development Team Product innovation HR Department High Skilled and Coordinal Staff Health Consious
Company Image
Nestle company has a great image in the mind of people. Nestle company has worldwide reputation which helps them to retain the market even in bad situations & unfavorable conditions.
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Well-developed strategy
Nestle has recognizes there is a right time and place for their product; therefore, their strategy makes room for adjustments, Nestle captured market with great sweep with the developed strategy.
Market Share
Nestle juices has a highest market share almost in every SBUs line, such as in Milk pack & Nestle pure life. High market share always depicts the quality of the firm & its strong management decisions.
Brand strength
In Pakistan Nestle has some very strong brands like Nescafe, Maggie, Cereals, Nestle water and these brands are almost generic to their category of products. So when a brand becomes generic then it creates the feel of strong brand in the eyes of customers such as Google.com etc.
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Product innovation
The Company has been continuously introducing new products, thus expanding its product offerings. With the extra ordinary technology adoption nestle able to produce innovated products
HR department
Nestle company has a strong HR department which depicts nestles strong committed management of the company
Health Consciousness
Today people are more health conscious so nestle products byidentifying this need of the people they are also producing health conscious products with more elements of pure & quality, which create the market for Nestle & trend of its products in the market. However when launches it Milk in 1988 back then it was not so much popular but now a days people are more health conscious.
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Less Proactive
Nestle being a company is less proactive they create changes butusually unless competitor doesnt change they doesnt adopt a change.
No outlets in Pakistan
They dont have direct outlets to whole sellers to create less burden on the factory distribution channels however their competitors give them a major threat by this.
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Health conscious
Increasing health and hygiene awareness among Pakistanis has greatly increased sales of nestle products. Both the government and the media have started health awareness campaigns to make Pakistanis realizes that consumption of Nestls hygienic products is as essential as eating food. Fruit/ juices & eatable products are doing very well in both urban and rural areas.
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Market growth
Nestle market expands very fast. A new research proves that in future every person use 85.5 liters juices per years & uses more hygienic products because of the low hygienic conditions of the environment.
Adopting e-business.
Nestle as far as technology taking place in this era they are going to plan to adopt new business in order to increase effectiveness in their business they may cover the problem of their supplier due to no outlets in Pakistan.
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Threats:
Government Regulation Increase competition among competitors. No entry Barriers Inflammation rate Unfavorable changes in consumer demands Loss of Market share Taxation law
Government Regulation
They face problem if government employ taxes on them which force them to raise the price of their products.
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No Entry Barrier
There are no many entry barriers so a large numbers of localcompanies enter in various Nestles product market
Inflation rate
Increase inflation rate very fast .In 2008 expected inflation rate 23.3% so with the increasing inflation rate the prices will go down which creates the market slump, so inflation is very true bad factor which can affect Nestle.
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Recommendations
In a conclusion we can say that whether the company is international or local both of the organizations have strengths & weaknesses which lead them to avail opportunities & remove threats. So for nestle it important or recommended that they should pay more attention to their weaknesses &threats in order to compete for a long time & maintain the sustainable competitive advantage. Nestle is doing so far in a good way they compete with their competitor with full & strong response. They are proactive but less reactive which is not good for the firms or organizations that are reactive.
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