Professional Documents
Culture Documents
602.653.6722
chadedwardrose@gmail.com 340 W. Montebello Ave, Phoenix, AZ 85013 ____________________________________________________________________________________________ Summary: Creative sales, marketing and business team leader who creates innovative, integrated marketing, and content strategies to drive business results for global brands. Entrepreneur and author. Leadership position to take a company and its employees to the next level.
Goal:
PROFESSIONAL EXPERIENCE:
MCMURRY, INC PHOENIX, AZ JANUARY 1999 - PRESENT
The largest privately held content marketing company in the United States. McMurry picks up where traditional agencies fall short. We make companies thought leaders and brands the media by creating original content strategies across video, interactive, mobile and print. Top five best place to work. Accomplishments: Instrumental in doubling company size through sales, product development, and marketing Consultant on major marketing programs for Fortune 500 brands Leader and mentor to diverse sales team and company as a whole
Responsible for sales teams in Phoenix, Saratoga Springs and New York offices Increased sales in Saratoga from $500,000 to $7 million Developed and implemented sales team strategy for video company acquisition in New York City Increased Hospital and Fortune 1000 sales by 30% respectfully Developed integrated marketing strategies for Charles Schwab, Thomson Reuters, P.F. Changs, Rio Tinto Diamonds among others.
Vice President, Custom Media Sales and Product Development September 2008 September 2010 Responsible for Hospital and Fortune 1000 sales in Phoenix office Responsible for marketing, lead generation and trade show strategies Revitalized Fortune 1000 sales through greater focus and strategy Instrumental in developing WebEdge syndicated website product for hospitals Developed integrated marketing strategies for CCH, Ulta Cosmetics, and UPS
Vice President, Sales and Product Development September 2003 September 2008
Responsible for national sales to hospitals in Phoenix office Created entirely new sales strategies and techniques for hospital sales team Lead hospital sales team to consecutive sales records Conceived and launched HealthEdge and Marketing Edge magazines for brand affinity and lead generation. Developed and implemented marketing, lead generation and trade show strategies Conceived and led largest marketing event in company history generating $2.5 million in new sales Developed publication strategies for Johns Hopkins Medical Center, Kessler Institute for Rehabilitation, and The Mount Sinai Medical Center among others
Senior Marketing Consultant January 1999 August 2003 Sold the most marketing programs to hospitals in company history Managed southeast/northwest territory ORLANDO, FL JANUARY 1995 JANUARY 1999
Sold syndicated health news reports to newsrooms across the U.S. Conceived, developed and sold Guy Stuff syndicated news series. Series grew to 100 markets nationwide. TAMPA, FL JULY 1991 DECEMBER 1994
WTVT - FOX 13
Morning show news producer Special projects producer: wrote, shot, and edited special features Video Editor
EDUCATION:
Arizona State University MBA 2004 University of South Florida BS, Creative Writing, Fiction - 1992