TYPES OF RETAIL OUTLETS

SHOPPING MALLS:A shopping mall, shopping center, or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to walk from unit to unit, along with a parking area a modern, indoor version of the traditional marketplaces. As traders moved into more spacious shops in the early 19th century high streets developed, but wealthier people (who could afford to travel to city centers for pleasure) started wanting shelter from rain, so shopping arcades were developed. With new innovations like escalators these evolved into shopping centers and with the rise of the automobile these evolved into shopping malls.

IMPORTANCE OF SHOPPING MALLS:From the early 1980's a new social phenomenon came to the forefront world wide - the shopping mall. Although the concept of malls was to induce consumerism, inventors of this new concept could never in their wildest dreams visualize the social revolution it would start. The inventors of malls took it one step further - they promised parents a safe haven for their children with guarantees of a gun-, drug-, and crime free environment where especially teenagers can come and be teenagers again - enjoy a milkshake or soda, a good movie or just socialize with their peers. It is not only teenagers who became addicted to the hustle and bustle of malls. Virtually people of all ages and gender became equally addicted. Suburbia prospered and malls mushroomed everywhere - the one bigger and better than the previous one. Irrespective of how one look at malls, it is here to stay and it definitely has a very important social significance.

MERITS OF SHOPPING MALLS:1. Many types of stores within one location. 2. Merchandise assortments available within these stores. 3. Opportunity to combine shopping with entertainment. 4. Attract many shoppers. 5. Large trade area. 6. Generate significant pedestrian traffic. 7. Inexpensive form of entertainments. 8. Customers dont have to worry about weather.

DEMERITS OF SHOPPING MALLS:1. Occupancy cost are higher than those of strip centers, free standing sites, most central business districts. 2. Retailers may not like mall managements control of their operations. 3. Strict rules governing store displays and signage. 4. Competition within shopping centers can be intense. 5. Similar merchandise sold in a close proximity.

PHOENIX MARKET CITY-MUMBAI Phoenix Market City Mumbai (Kurla) - a development located in Mumbai's eastern suburb of Kurla with approximately 4.05 million square foot (including 1.35 million square foot of parking) of developable area.Kurla is a city-centric location, with easy access to the airport. The catchment areas for this development are BKC, Andheri, Santacruz, Bandra, Dadar, Wadala, Sion, Chembur, Ghatkopar and Saki Naka. The special feature of this development is 5-7 special & general anchors, which consist of large FEC, hyper, departmental, bookstore, kids play zone, electronics, toy store. The Mumbai Market City also boasts of one of the biggest multiplexes in the city with 11 screens.

MULTIPLEX CINEMA:A multiplex is a movie theater complex with multiple screens, typically six, ten, or more screens. They are usually housed in a specially designed building. Sometimes, an existing venue undergoes a renovation where the existing auditoriums are split into smaller ones, or more auditoriums are added in an extension or expansion of the building. The largest of these complexes can sit thousands of people and are sometimes referred to as a megaplex.

MERITS AND DEMERITS OF MULTIPLEX CINEMA:The influence that the cinema exerts on the minds of those who visit it is at once beneficial and harmful. Today, there is a cinema in almost every town. The cinema provides so much entertainment that few people fail to visit it. One of the reasons for the popularity of the cinema is that it entertains all types or people, young and old, literate and illiterate. Because it is so popular, it must exercise some influence on those whom it attracts. The films shown in the cinema are often very instructive and informative. Almost every film shows something about the activities and customs of the people in other lands. By seeing such films, one learns a lot about human activities. One also gains a better understanding of people of the world. Further, some films show the battles that were fought in the past. They also sometimes show very vividly how man has struggled through the centuries to remove discomfort from his life. In this way, some films have given many people an insight into the past

Case StudyFame Cinemas (EComSolutions)

Shringar Cinemas opened Fame Adlabs, a 5 screen multiplex in Mumbai, with a total seating cap acity of 1,430 in April 2002. Its goal was to achieve a sustained growth in occupancy rates at its 5 cinema halls, and establish a loyal customer base. It has now opened two more multiplexes in Mumbai viz. Fame Malad and Fame Kandivli.

Solution Overview The eCommerce solution www.famecinemas.com has been developed on Microsoft .NET techno logy. It provides customers real time booking of seats through an interactive seatingplan and add resses a fundamental problem that customers have uncertainty aboutavailability of seats. The onli ne initiative contributes to approximately 20% of its total ticketsales and has helped Shringar Cin emas build a loyal customer base. The solution involved integration of the Ticket Booking engine on www.famecinemas.comwith various core backend systems including the industry standard booking system VISTA,an electro nic payment gateway and a ticket delivery system.

SUPER MARKETS:A supermarket, a large form of the traditional grocery store, is a self-service shop offering a wide variety of food and household products, organized into aisles. It is larger in size and has a wider selection than a traditional grocery store, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market. The traditional supermarket occupies a large amount of floor space, usually on a single level. It is usually situated near a residential area in order to be convenient to consumers. The basic appeal is the availability of a broad selection of goods under a single roof, at relatively low prices. Other advantages include ease of parking and frequently the convenience of shopping hours that extend into the evening or even 24 hours a day. Supermarkets usually allocate large budgets to advertising, typically through newspapers

IMPORTANCE OF SUPER MARKETS: Having a supermarket at each end of town is an important quality of life feature for the City. It is not simply a matter of convenience. Access to fresh fruits and vegetables and perishable proteins is important for the health and well-being of the residents. A large number of people depended on the supermarket and that are used to it. There are many car-free residents who are using the supermarket. Having the ability to buy groceries without needing to drive there is an economic plus, for people who dont have a car. There is a lot more disruption caused by the loss of the store than many people realize. When a community loses a supermarket, the alternative for groceries can be limited to convenience stores. These types of businesses sell more packaged and processed foods and very few, if any, fruits and vegetables.

MERITS OF SUPERMARKET STORE:1. 2. 3. 4. 5. 6. 7. Saving in labour cost due to self-service system. Supermarket has large turnover. Reasonable or low prices of goods. Low cost of operation. Freedom of selection. Shopping is very easy and quick. Due to adequate parking space, shopping becomes easy and pleasing activity rather than boredom. 8. High degree of efficiency due to elimination of service. 9. High margin of profit to organisers. 10. Advantages of large scale operations

DEMERITS OF SUPERMARKET STORE:The disadvantages of a supermarket or super Bazaar are as follows: 1. 2. 3. 4. Supermarket requires huge financial resources. It is normally situated at a long distance from the residential localities. There is lack of personal attention. Supermarket does not provide various services such as free home delivery, personal guidance, credit facility and after sale service. 5. It faces the problem of co-ordinating activities of various sections of the market. 6. It requires large and extensive premises. 7. Goods which require explanation by salesmen cannot be sold in such markets

EXAMPLE:Haiko Supermarket has been soft launched in June 2000 with its first outlet at Hiranandani Gardens, Powai, Mumbai. Matching international standards in all aspects of 'Value. Variety. Service' the Supermarket is the largest supermarket of its kind in the country. This fully air-conditioned Supermarket with its aesthetic interiors, immaculate display, wide aisle spaces and self-explanatory signage is the ultimate experience shopping. The supermarket has a wide array of more than 20000 SKU's and has distinction of selling items below their MRP's (Manufacturers Recommended Price)

DEPARTMENTAL STORE:A departmental store is a large retail trading organization. It has several departments, which are classified and organized accordingly. Departments are made as per different types of goods to be sold. For example, individual departments are established for selling packed food goods, groceries, garments, stationery, cutlery, cosmetics, medicines, computes, sports, furniture, etc., so that consumers can purchase all basic household requirements under one roof. It provides them maximum shopping convenience and therefore, also called as 'Universal Providers' or 'One spot shopping'. The concept of a departmental store first originated in France.

IMPORTANCE OF DEPARTMENTAL STORE:1. Located in center of a city: The departmental store is usually located in the central area of a large city. Location and premises are the two most important aspects for it. The departmental store is generally situated at that place where a maximum number of people comes for shopping. 2. Departmental Store offers quality goods and services: The motto of every departmental store is to provide high quality goods and render professional services to their customers. It always keeps a huge stock of fresh goods which highlight latest fashions and trends followed by different manufacturer

3. Departmental Store fulfil needs of most families:

Departmental store mainly satisfies needs of the rich and higher middle class group of the society. More attention is given to quality, choice, convenience and service rendered to the customer.

MERITS OF DEPARTMENTAL STORE: 1. Departmental store gives shopping convenience:

A departmental store enables a customer to purchase all his requirements under one roof. Time is saved as there is no need to visit several shops.

2. Departmental store has wide range of products

In a departmental store, a customer makes his best choice depending upon his requirement. This best choice is possible because there are wide range of products and brands available.

3. Departmental store buys bulk goods for cheap

Goods purchased in bulk are cheaper, because of the large discount allowed by the manufacturers and savings in freight, loading and unloading charges. The goods are bought in bulk from various sources at lower costs.

4. Departmental store provide various facilities

Departmental stores not only sell goods but also provide various facilities like reading room, telephone, drinking water, parking, recreation hall, etc

5. Departmental store does huge publicity

A departmental store has large funds at its disposal. It can carry on advertisement and publicity on a large scale. It can avail of the benefits of services of the experts.

6. Departmental store has a large turnover

Due to the central location, shopping convenience, extensive advertisement, provision of services, etc., a large number of customers are attracted. So, the turnover is usually very high.

DEMERITS OF DEPARTMENTAL STORE: 1. Departmental store needs higher operating costs

The cost of running a departmental store is very high. Since a departmental store is centrally located the rent for the building is very high. It also offers personal services and facilities, spends more on advertising and gives a high salary to skilled employees. All these expenses increase the overhead expenses of a departmental store.

2. Departmental store is difficult to supervise

A departmental store has many departments with a large number of selling units. Effective coordination, supervision and control of all the departments may not be always possible. This may due to a shortage of qualified staff. Without a team of professional staff, it creates problems of effective supervision and control over the work of employees.

3. Departmental store always needs huge capital

A departmental store has many departments dealing in different lines of products, since it aims at selling everything under one roof. Such a large retail organization always requires a large amount of capital to keep business running.

4. Departmental store maintains high prices

Generally, the prices of goods sold in a departmental store are higher than those in the other small retail shops.

5. Departmental store don't supply all goods

Departmental stores are not capable of conducting all types of retail business. They supply certain varieties of goods. It is physically impossible for them to supply all varieties or kinds of goods.

6. Departmental store has to deal with thefts

In large stores, there are chances of shoplifting, robberies, misuse, etc. The thefts can be committed by customers as well as by staff members.

EXAMPLE:
Debenhams is a leading department stores group with a total of 167 stores in the UK, Republic of Ireland and Denmark. It offers a wide range of products across womenswear, menswear, childrenswear, lingerie, accessories, health and beauty, homeware and gifts. Trading from over 12 million square feet of space, Debenhams employs nearly 29,000 people. In addition, it has 61 international franchise stores in 24 countries around the world. Debenhams also has a growing multi-channel business which seeks to integrate the instore and online business to give customers maximum choice and flexibility in the way that they shop. Debenhams customer offer encompasses a unique combination of own brands, international brands and concession brands. Own brands comprise own label brands - such as Red Herring, Mantaray, Maine New England, Debut and Bluezoo - and Designers at Debenhams, an exclusive portfolio of diffusion brands from internationally known fashion designers including Jeff Banks, Jasper Conran, Henry Holland, Betty Jackson, Julien Macdonald, John Rocha and Matthew Williamson. International brands include Chanel, Clarins, Denby, Levi Strauss, Radley and Ben Sherman. Amongst the concession brands are Coast, Jacques Vert, Oasis, Phase Eight, Wallis and Warehouse.

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