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INTRODUCTION
In the field of marketing , channels of distribution indicates route or path ways through which goods and services floe, or move from producers to consumers .
We can define formally the distribution channel as the set of interdependent marketing institutions participating in the marketing activities involved in the movement or the flow of goods or services from the primary producer to the ultimate consumer .
Marketing institutions considered as channel components are :1.All kind of merchant middle man , such as
such as commission agents , factors brokers , ware house keepers and so on. !. All other facilitating, agencies such as common carriers, bankers ,advertising agencies and so on. Role of channels of distribution
"istribution channels have a distinctive role in the successful implementation of marketing plan and strategies. #hese channels are perform the fallowing marketing function In the machinery of distribution.
1. $earching out the buyers and sellers %contacting&. . Matching the goods to the re'uirement of the market %merchandising& !. (ffering products in the form of assortment or packages of the items useable and acceptable by the consumers. ). *ersuading the influencing the prospective buyers to flavor a certain product and its maker
+. Implementing pricing strategies in such a manner that would be acceptable to the buyers and ensure effective distribution
"istribution distribution.
sub,divisions:1.-hannels of
such as mercantile agents , wholesalers and retailers are middle men in distribution and they perform all marketing functions $uch middlemen are speciali.ed in one or a few marketing functions . these middlemen facilitate the process of e/change and create time , place and possession
*hysical distribution looks after physical handling of goods , and assures ma/imum customer service. Items at offering delivery of right goods at the right time and place to customer s. *hysical distribution activities cover:
1.(rder processing . .0andling of goods,. !. *ackaging. ).Warehousing. 1. #ransportation. 2. Inventory control.and 3. -ustomer service.
iddlemen in Distribution
#here are
two types of
middlemen
in distribution:1. own
account and at their own risk of loss ,e.g., wholesaler and retailer. .Agent middlemen who do not take ownership title to goods but actively negotiate the transfor of ownership
right from the seller to the buyer , e.g., selling commission agent or broker
In the channel management , a manufacturer has to make three decisions :1 . $election of general channel of
. 4umber of middlemen at
middlemen for selling 5goods5 with or without any e/clusive rights of distribution.
#he ob6ective of the pro6ect titled 7 -hannel "istribution of #ripty "rinks pvt. 8td.%*9*$I& is that to know the present pattern of channel distribution. *hysical distribution of goods is the life line of any organi.ation. It basically helps in
reaching the target customers at right time and right place, with less cost and and optimum utili.ation of resources. $o to serve the customer effectively and to make the product available in an efficient manner to the customer distribution channel is an paramount importance.
#his pro6ect
of channel
distribution gives the result, oriented date how the company is maintaining the channel of distribution to reach both the e/isting customer and prospective customer . #he analysis will provide the data by which the company will formulate its strategy.
#he study that was undertaken his its relevance to marketing department for the fallowing functions,
:9$9A:-0 7Marketing research is the systematic search for ,analysis of facts related to a marketing problem;
,,,W.< $#A4#(4
#he research undertaken may help the marketing research team to analyses the buyers habits ,retailers demand ,relative popularity of products ,etc.
S#''IN()
$ales activities can be boosted with active marketing and this study tries to look into the opportunities by taking note of the customer =dealer aspirations
As another step ,it mingles with consumers and tries to look into the price =advertising popularly of *9*$I market.
#T&ODO'OT&Y
"iscussion:, >riefing about the various activities were given by marketing professionals and we discussed the various aspects involved.
Market survey:,
out to find about the various activities carried out by the marketing department and retailers . #he results are based on fed back from dealers =consumers.
-ompany profile :, "etails about the organi.ation have been collected from marketing office ,previous report , and from online sites on the internet.
8imitations:,
to 2 weeks .?inancial
#o know the effective ness of channel of distribution of the product *9*$I this pro6ect has been divided in to three parts . 1. Analysis relating to the views of sales manager. . Analysis relating to the views of distributor. !. Analysis relating to the vies s of retailer.