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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION SUMMER 2014 Name NetID Group Number: Website Link: Tutorial Details Time Spent on Assignment: Heui Weon Eun Heun779 093 http://infosys110group093.blogspot.co.nz/ Tutor: Day: Time: Yvonne Hong Tue/Fri 12pm 20 Word Count: 1636

TABLI.T INNOVATIVE DINING EXPERIENCE

INTRODUCTION

Dining out is a major part of our daily lives. It was, it is and it will be. The questions I have raised was, If dining out is such a frequent experience we have, why cant we make it better? this question allowed me to create the idea of TablI.T the idea is very simple to understand. The idea is to help owners and customers to create a delightful experience while dining through efficient management systems by demanding technology such as tablet PC. This report will examine business aspects of TablI.T and how we will proceed with this innovative idea.
3. BUSINESS SECTION 3.1 Vision

To provide the most accurate, efficient and convinient IT service to every restaurants through technology and guiding owners with highest quality of information.
3.2 Industry Analysis: Restaurant management system industry

Industry: the restaurant management system industry

Force:

High/Low:

Justification:

Buyer power:

High

There are 151 softwares which is catergorised as Restaurant management system 1 for such a small-medium industry, 151 different

organizations have created a software for this industry across the globe.

Capterra (2013). Top Restaurant Management Software Products. Retrieved 08/02/2014, from http://www.capterra.com/restaurant-management-software
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Supplier power:

low

There are two key inputs into our system which are IT softwares and Tablet hardwares, which there are famous brands and a lot of manufacturers.2

Threat of new entrants:

High

barriers to entry is low and does not require great amounts to enter the market. There isnt a company in this industry which is leading significantly, or have patented3 this system.

Threat of substitutes:

High

The substitute to this industry would be the restaurants that use the traditional method of pen and paper, and is a lot more popular in the hospitality industry.

Rivalry among existing High competitors:

There are large number of competitiors in this small industry, although the growth of this industry is yet to be significant, resulting in increased rivary amongst the competitors for their place and reputation in this industry.

Overall attractiveness of the industry: The attractiveness is yet low according to the porters five forces. For such a small industry, there is fairly large amounts of products. Another major problem is this system is not generalied yet and the traditional method of note and pen is very mainstream across all types of restaurants.

UMPCPortal.(n.d.). Manufacturer List. Retrieved 08/02/2014,from http://www.umpcportal.com/manufacturerlist/

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Lee, T. B. (2011). Software Patents and Barriers to Entry. Retrieved 07/02/2014, from http://www.forbes.com/sites/timothylee/2011/12/22/software-patents-and-barriers-to-entry/

3.3 Customers and Their Needs

Our customers are is based mostly towards restaurant owners in New Zealand. There are 14636 outlets in total in 20134. We are targeting all the restaurants to make our products and services generalized and make it national. International market would be very attractive but this product would be better suited between national outlets. Restaurant owners need a method which will reduce their restaurant costs and increase revenue in every way possible. TablI.T is a trending5 method (40.9% owners voted tableside ordering system as their future purchase)that allows an all round restaurant management system which will reduce cost in Labour, maintaining sales, operating costs and increase revenue through marketing and third party advertising.
3.4 The Product and Service

Our TablI.T satisfies customer needs by cutting down on costs. One of the major aspects of this system is by providing convinient and accurate method of ordering for customers which reduced the labour cost needed for the waiting staff. The method allows real time and instant communication between the customers and the staff allowing faster turnover rates of customers ensuring increase in flow of customers resulting in increase in revenue. The system allows easy ways of managing inventory aswell, helping the kitchen and managers to order what they need when they need it. The system gives full analysis of the operation of the restaurant, providing graphs and data for our customers so that they can relise and discover customer behavior and the trend, allowing change to their business regime and their operation to suit their customers needs.

Restaurant association of NZ. (2013). Report Underlines Hospitality's Contributions To NZ's Economy. Retrieved 02/02/2014, from https://www.restaurantnz.co.nz/Story?Action=View&Story_id=1657
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Restaurant association of NZ. (2013). Trending now https://www.restaurantnz.co.nz/Story?Action=View&Story_id=1661

Technology.

Retrieved

03/02/2014,

from

3.5 Suppliers and Partners

Our suppliers would be the companies that provide us with tablets (e.g Samsung and Apple). We will purchase these tablets although the operating system(Android, Apple and Microsoft) will be the same across all range of tablets supplied to us. Another supplier will be the software designers, they will help us with the production of the software and the operation of our system within the various restaurants. IT technicians are our partners where they supply us with service in case of technical issues from our customers, to fix and update our software. POS providers are our next partner as our software does not include transactioning system. They are classified as partners because it is essential for our software, both businesses will benefit from the collaboration.
3.6 Strategy: Differentiation

Broad market The product is aimed at the whole of New Zealand and every type of restaurants available within NZ which can be From western to eastern food, from chocolates and steaks. Our plan is to target every forms of restaurants. Our aim pursuades the product to be placed in the broad market as we arent specifically aiming a certain restaurant type. High cost intergration of tablets and analysis system software make our software very high tech. Due to the aspects of the products it isnt a budget system to implement . The implementation of our product will be costly at the beginning but in the long run, the benefits of the product will overide the cost of the product. The overall strategy is therefore Differentiation
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3.7 Value Chain Activity: DELIVERY OF THE PRODUCT OF SERVICE

The most important value chain activity for this business is Delivery of the product or service. Our vision states IT service to every restaurants through technology and guiding owners with highest quality of information., like the statement says, we want to provide highest quality of information to restaruants. The best VCA would be delivery of the product or service, as our product is based on the data analysis and gathering data through technology such as tablets. Delivery of product or service is the most important value chain activity that will help and support our organization. Also, this VCA allows us to become better and to be different from the other products, as our generic strategy is Differentiation we need unique methods of delivering the highest quality of information.
3.8 Business Processes
3.8.1. MEAL ORDERING PROCESS This process is based on the customers ordering their

meal through the tablet, this process sends the order information straight to the kitchen and also seperately sent to the centralized database in order to provide data for the analysis process. Also, the process sends data to the POS of the restaurant allowing creation of the transaction summary.

START

Order sent by customer

DATA MANAGEMENT SYSTEM

Reception

Payment

No

Was payment successful?

Yes

Order sent to the kitchen

Meal not served

Meal served to the customer

END

3.8.2. MANAGEMENT DECISION SUPPORT PROCESS when

a order is made by a customer, it is

sent to the database. The data is stored in a centralized database. All orders are sent to the database to be analysed into information/knowledge/widsom. The process contains receiving of raw data (orders) and turning them into useful information and displayed into a graph or a report for our customers to read and which helps them with a reference for their decision making.

START

Information requested

DATA MANAGEMENT SYSTEM

Trend analysis

Resource analysis

Accounting analysis

Analysis collected into a report

yes

Does the management need change?

No

No other actions taken

Request for change in management

END

3.9 Functionalities
3.9.1. MEAL ORDERING PROCES S

Receiving orders from the customers and sending it to the kitchen and reception Storing the order into the database for analysis and recording.

3.9.2. MANAGEMENT DECISION SUPPORT PROCESS

3.10 Systems

Analysis of data from the data warehouse into useful information Creation of a report which supports management decision making

3.10.1. ORDER PROCESSING SYS TEM

This system mainly supports the Meal ordering

process where the order is sent to various sites including the kitchen, reception and the database system. The system supports both functionalities of processing orders. Also supporting our vision of providing IT service and information for restaurant growth.
3.10.2. MANAGEMENT DECISION SUPPORT SYSTEM

This system mainly supports the

Management decision support process where the system provides useful information f or the owners. The system analyzes and reports information from the database which Is sent, and logged by the tablet. Providing the owner with information to help the owner make the right decision within the management.
3.10.3. SOFTWARE MAINTENANCE SYSTEM -

This system helps both of our process and their

functionalities because there cant be any issues with the software or else the processes cannot continue. The software is maintained and kept in operation by a team of IT technicians which monitor and help fix the problems which occur in our software. The major reason for this is that our vision is to provide convinient IT services.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes 1. Meal ordering process

Functionalities

Delivery of product or service

2. Receiving order from customers and sending it to the kitchen and reception 3. Storing the order into the database for analysis and record. 5. Analysis of data from the data warehouse into useful information 6. Creation of a report which support management decision making

Specific Information System(s) Order processing system

Broad Information System(s) Transaction process system

Software maintenance system Management decision support system Decision support system

4. Management decision support process

Software maintenance system

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CONCLUSION

Our business integrates technology into systems, creates information from data and overall helps restaurants who need growth. All of these components are formed into our vision, providing the best IT services to restaurants and produce the highest quality of information that restaurants need for their growth. Our business is both information technology and information system formed into one single product. We can help owners Reduce costs and increase profit, which will result in success of the restaurant through our system.
REFERENCES

1. Capterra (2013). Top Restaurant Management Software Products. Retrieved 08/02/2014, from http://www.capterra.com/restaurant-management-software 2. UMPCPortal.(n.d.). Manufacturer List. Retrieved 08/02/2014,from http://www.umpcportal.com/manufacturer-list/ 3. Lee, T. B. (2011). Software Patents and Barriers to Entry. Retrieved 07/02/2014, from http://www.forbes.com/sites/timothylee/2011/12/22/software-patents-andbarriers-to-entry/
4. Restaurant association of NZ. (2013). Report Underlines Hospitality's

Contributions To NZ's Economy. Retrieved 02/02/2014, https://www.restaurantnz.co.nz/Story?Action=View&Story_id=1657

from

5. Restaurant association of NZ. (2013). Trending now - Technology.

Retrieved 03/02/2014, https://www.restaurantnz.co.nz/Story?Action=View&Story_id=1661

from

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