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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION SUMMER 2014 Name NetID Group Number: Website Link: Tutorial Details Time Spent on Assignment: Andrew Nicholas Bason abas052 029 http://infosys110gp29.blogspot.co.nz/ Tutor: Day: Time: Yvonne Hong Tusesday/Friday 1 PM 15 hours Word Count: 1797

My word count of 1794 includes all text I have added to the template less all my referencing.

Enjoy!

OPERATION JACK SNAPPER NZ 2014

INTRODUCTION

New Zealand is world renown for its jaw-dropping beauty and accessibility to nature, whether it be lush forests, rugged snow capped mountains or our pristene waters. New Zealanders as a whole enjoy taking advantage of our unique environment in many ways, but without a doubt, Kiwis love to fish! New Zealand has always had an abundance of marine life, however overfishing has led to a decline in our marine stocks meaning that the next generation of Kiwis may never experience recreational fishing. It is imperative we New Zealanders band together to implement a solution to prolong our the life of our marine stocks.
3. BUSINESS SECTION 3.1 Vision

To accurately monitor the amount of snapper caught and to ensure the longevity of the species ensuring fish stocks remain at a healthy level so future generations of Kiwis can fish.
3.2 Industry Analysis: Fish Monitoring Application Industry

Industry: Fish Monitoring Application Industry.

Force:

High/Low:

Justification:

Buyer power:

Low

Buyer power is low because of the lack of current applications for fishing. This means no substitutes for consumers to switch to.

Supplier power:

High

Supplier power would be high. The creation of the application and the upkeep required to run it would mean considerable dependency on the developers. Also the application would heavily depend on a databank where all the data would be stored.

Threat of new entrants:

Low

Threats of new entrants to the Industry would be low because it is a non-profit application. It has the sole purpose to help monitor snapper stocks which have no no scope for commercial rivilary.

Threat of substitutes:

Low

The threat of substitutes is low because the only means of monitoring and maintaining fish level at the moment is through quotas imposed by the government. One News (2003)

Rivalry among existing Low competitors:

The rivalry among existing competitors is non existent as this is the first application of its kind, as shown by the lack of fishing applications Google(2003).

Overall attractiveness of the industry: This industry is attractive due to the fact no current applications exist, there are few substitutes and that buyers have limited choice but to subscribe.

3.3 Customers and Their Needs

The customers of this application will be all New Zealanders who like to recreationally fish. This would be a significant amount of New Zealanders, as we love to fish with a staggering 75% of Kiwis having recreationally fished before Seafood New Zealand (2012). Furthermore this application will appeal to New Zealand recreational fishers as it will help protect the snapper stocks in New Zealand for future generations by logging recreational fishing catches, thus creating a live databse to evaluate the snapper stocks in New Zealand. This is a shared vision by the majority of recreational fishers, who when surveyed, 55% thought that their catch should have to be recorded and that both recreational and commercial fishing limits should be reduced if there is not enough fish to go around. This notion was also echoed by 64% of New Zealanders Seafood New Zealand (2012).
3.4 The Product and Service

The mobile application is designed to take full advantage of the technology offered by the typical $100 smart phone Parallel Imported. (2013). The idea behind this application is that when each fish is caught, the smart phone user will take a photo of the fish. The applicaiton will then log the catch and analyse the photo using size recognition technology. It will then tell you if you can keep it or if it is too small. It runs a log, remembering how many fish have been caught on that particular day and alerting you if have reached your quota. It uses face recongnition technology to analyse other fishersmen on the vessel that day to make sure that an accurate quota for the boat is being calculated. The application also calculates if too many small fish have been caught or that the quota has been breached, it will send a SMS message to Fisheries New Zealand with the co-ordinates of the location via the GPS on the smart phone. The fisheries officers can then verify the application report. If it has the fishermenhave acted illegally they will receive a hefty fine and a ban from fishing.

At the completion of the day fishing the application user will press the End Fish button which will summerise the days fishing in a report. This will then transfer the data to the Ministry of Fisheries databank for it to be analysed. It will be from here that accurate decisions on quota levels and minimum fish sizes can be made. The report will feature a QR code which fisheries officers can simply scan and then cross check. If the user has accurately fished he will receive a good rating, allowing him to be a trusted fisher meaning he may not have to be checked every time. An inaccurate report will lead to a bad rating where Non-trusted fishers become closely monitered, with constant law breakers losing the right to fish in New Zealand waters. If fishers do not have the application they must pay the annual snapper licence fee of around $200. This would waived for those who use the application.
3.5 Suppliers and Partners

The first supplier is a smart phone application developer to firstly create and secondly to maintain this application. We also need a data warehouse provider. We would need a place for all the fishing reports to be stored whilst we analysed them prior to reviewing the fishing catch size and quota limits. Our major partner would be the New Zealand Government. The government has to power to evaluate any recomendations and if need be, change the quota size or fish size to prolong that stock of snapper for future generations Fish.govt (2012). Another partner we would have is Forest & Bird. Forest & Bird are very concerned with the preservation of all New Zealand nature and would freely advocate the usefulness of our application as they rate snapper as a potentially threatened species Forest and Bird. (2009).

3.6 Strategy: Focused Low Cost

Competitive Scope - Narrow: We are initially focussing on only New Zealand Snapper fishers of area SNAPPER 1 Ministry for Primary Industry. (2013) as a trial, but if successful we could expand to all of New Zealand and potentially other species. Cost strategy Low Cost: We are offering a free mobile application which requires no financial input from the user to promote usage. The overall strategy is therefore Focused Low Cost.
3.7 Value Chain Activity: Deliver the service

The most important value chain activity for this business is Delivering the service. By providing an affordable service not only to recreational fishers but to the future generations of New Zealanders who will be able to fish in the bountiful waters of New Zealand catching good sized snapper.
3.8 Business Processes
3.8.1. SNAPPER FISHING DATA COLLECTION AND ANALYSIS PROCESS This process is the

process in which data is taken and transfered to the database, from where the data is analysed and reports on the snapper stock are sent to the government for review. This is a critically important process in delivering our service. In this process the fisherman takes photos, finishes fishing and the report is filed and sent to the database. An estimation on the current snapper stock is made and projections are filed in a report sent to the government to implement an improved, more accurate quota as deemed fit.

SNAPPER FISHING DATA COLLECTION AND ANALYSIS PROCESS

Start

Install Application

Application Application user user

Analyze Photo of Fish Caught

Undersized Fish YES No NO YES Over Quota NO Finish Fishing Yes Upload Information to Database Server Make note of undersized fish or over fishing

UNDERSIZED UNDERSIZED AND AND OVERFISHING OVERFISHING DATA DATA EVALUATION EVALUATION SYSTEM SYSTEM

Databank Databank

Data is analyzed STOCK ESTIMATION AND FORECASTING SYSTEM

Estimations and Projections are made

Catch Quota and Fish Size are Report periodically sent to review commitee

Finish

3.8.2 FISHING REPORT PROCESS

This process occurs when fisheries officers are alerted to

illegal behaviour and rate fishers. When deliverng the service, this is a vital process because potential overfishers can be found and monitored and potentially prevented from fishing. In this process, it again starts with the user taking photos, these in turn are analysed and those found to be fishing illegally will receive bad ratings, fines and potentially even bans. The fishermen will have the option to End Fish from where the data is sent to the database by either mobile data or wireless. From there a fisheries officer can evaluate the validity of the
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report via a QR scanner and can rate the fishers accuracy, giving them a good or bad rating occordingly. This will act as an incentive for truthful fishing as those with good ratings can skip the fisheries officers as they are trusted.

FISHING REPORT PROCESS

Start

Install Application

Application Application user user

Analyze Photo of Fish Caught

Undersized Fish YES YES NO YES Over Quota NO Finish Fishing

UNDERSIZED UNDERSIZED AND AND OVERFISHING Alert Fisheries NZ OVERFISHING DATA DATA via SMS as to EVALUATION EVALUATION SYSTEM SYSTEM current GPS location

Bad Rating FINE

Upload Information to Database Server Scans QR code Inspected by Fisheries Officer Produce Fishing Report FISHING REPORT SYSTEM

Is report accurate?

Accurate Good Rating

Inaccurate

Bad rating

FINE

Finish

3.9 Functionalities
3.9.1. SNAPPER FISHING DATA COLLECTION AND ANALYSIS PROCESS

Uploads data automatically to Databank via mobile data or wifi. Stores data ready to be anyalsed and accurately reviews the catch size and Quota limit.

3.9.2. FISHING REPORT PROCESS

Size recongintion, used to determine if the fish is big enough to be caught Alerts Fisheries officers by SMS with GPS location of boat with a timestamp once the quota has been exceeeded or excessive undersized fish have been caught.

3.10 Systems
3.10.1. SNAPPER FISHING DATA COLLECTION SYSTEM -

This system supports the snapper

fishing data collection and analysis process. It enables our organisation to gain the vital data needed to evaluate the state of the snapper stock. This system gains its infomation by the fishers who use the application, it is from there that the data is automatically uploaded to the database.
3.10.2. STOCK ESTIMATION AND FORECASTING SYSTEM

This system supports the snapper

fishing data collection and analysis process. It does this by firstly storing, sorting and analysing the data uploaded to the databank. From here all the data is compiled as an estimation as to the current stock and projections for future stocks are made and passed on in the form of a report to the government who review the current quota.
3.10.3. FISHING REPORT SYSTEM

This system supports the fishing report process. It does

this by using size recognition technology to determine the fish size and counts how many fish have been caught. On the completion of a day of fishing it creates a report which as well as being sent to the database, is checked by fishing officers resulting in either a positive or negative rating.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes 1. Snapper fishing data collection and analysis process 2. Fishing report process

Functionalities 1. Uploads data automatically to Databank via mobile data or wifi. 2. Stores data ready to be analysed and

Deliver the service

Specific Information System(s) Snapper Fishing data collection system Stock estimation and projection system Fishing report system

Broad Information System(s) DSS

accurately reviews the catch size and Quota limit.

1. Size recognition, used to determine if the fish is big enough to be caught. 2. Alerts Fisheries officers by SMS with GPS

DSS

location of boat with a timestamp once the quota has been exceeeded or excessive undersized fish have been caught.

Snapper Fishing data collection system

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CONCLUSION

Operation Jack Snapper is a quintessential tool for preserving our snapper stocks. The application relies on technology found in any basic Smartphone, It uses photos to determine fish sizes and logs the data to an online database and much more. After analysis, informed decisions can be made regarding fishing quotas. Technology such as size recognition on photos really helps to enhance the ability of the application as it can instantly tell if a fish is juvenile or not. The ability to also automatically log information wirelessly to a server is groundbreaking and has serious potential to be expanded to other species. This application will ensure the longevity of the snapper stocks for future generations on New Zealanders.
REFERENCES

1. Forest and Bird. (2009). What we do, best fish guide. Retrieved from http://www.forestandbird.org.nz/what-we-do/publications/-best-fish-guide/snapper 2. Horizon Poll. (2013). New Zealand moving away from standard mobiles Retrieved from https://www.horizonpoll.co.nz/page/297/new-zealande 3. Ministry of Fisheries New Zealand. (2006). Managing our catch. Retrieved from http://www.fish.govt.nz/ennz/Publications/State+of+our+fisheries/Managing+Our+Catch/Snapper.htm 4. Ministry for Primary Industry. (2013). Review of the snapper fish SNA1. Retrieved from http://www.fish.govt.nz/NR/rdonlyres/26E8631E-5590-4CD6-9DB348771D4C2E74/0/QAssnapper9Aug2013.pdf 5. One News. (2013). Snapper quota limit reduced, fish size increased. Retrieved from http://tvnz.co.nz/politics-news/snapper-quota-limit-reduced-fish-size-increased5585668 6. Parallel Imported. (2013). Vodafone smart mini black mobile Phone. Retrieved from http://www.parallelimported.co.nz/d-vodafone-smart-mini-black-mobilephone.html 7. Seafood New Zealand. (2012). Key Facts. Retrieved from http://www.seafoodnewzealand.org.nz/our-industry/key-facts/ 8. Google Play.(2014). fishing Android Apps on Google Play Retrieved from https://play.google.com/store/search?q=fishing&c=apps&hl=en 9. Fish.govt (2012) Allocation, Trade and holding of Quota. Retrieved from http://www.fish.govt.nz/NR/rdonlyres/C720A226-A8A9-46BE-87F33EABB8D7E248/0/qms_chapter_03_allocation_trade_holding.pdf

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