Professional Documents
Culture Documents
E FRE
IM *L
Including
2nd Annual APP GIG
450+ 43%
C-LEVEL
OPERATOR ATTENDANCE
77%
HOST OPERATOR:
OPERATOR STRATEGIES
ENTERPRISE SERVICES
INCREASING PROFITABILITY
MOBILE MONEY
EYE ON CONNECTIVITY
FOCUS ON CONTENT
Kemal Huseinovic Director General Communications Regulatory Agency Bosnia and Hercegovina
Sven Krey, Head of Sales Development M2M Competence Centre Deutsche Telecom Speaker Enquiries:
EVENT SPONSOR:
thandi.demanet@informa.com / +44 (0) 207 017 5610 Sales Enquiries: jean-pierre.bird@informa.com / +44 (0) 207 017 5823
VISIT: WWW.COMWORLDSERIES.COM/EURASIA
NEW FOCUS AREAS: As the market evolves, EurasiaCom stays ahead of the trends curve and offers cutting-edge topics ranging from business strategy and customer experience management to infrastructure developments, data content and mobile applications. This year we are taking a close look at market-changing areas and opportunities including LTE, cloud services, digital content, infrasturucture sharing, mobile broadband and the second annual AppGig. HIGH-CALIBRE PARTNERS: This year we are honoured to be working with the likes of MegaLabs, Garanti Bank, RuRu, D-Smart and TRT to mention but a few. Take a look at the full programme and discover the powerful insight these spearheading players will be sharing at EurasiaCom. NETWORKING AND BUSINESS GENERATION: As well as our powerful speed networking sessions, you can also connect with the industry via Facebook, Twitter, LinkedIn and YouTube in the run-up to EurasiaCom, throughout it, and afterwards as well. Our creative sponsorship packages also provide a exible solution so that all stakeholders across the Eurasian regions fast-evolving digital communications space can get involved. With all this and more, can you afford to not be at EurasiaCom 2014?
Marc Zirka Head of Corporate Strategy Bakcell Andrei Smelkov Vice President MTS International Dmitry Martemianov Mobile Apps Leader, Mobile TeleSystems, Russia and CIS, MTS Group, OJSC Irina Savina Chief Commercial Officer ALTEL Mobile Giorgi Tkeshelashvili CEO Mobitel (Beeline Georgia) Ramin Ramezani CEO & Co-founder MOVEuropa Yeim Grdere Erman Marketing Manager D-Smart PayTV Yuri Baev CEO RURU payment system Russia Elif Ozdemir Head of the Authorization Department Information and Communication Technologies Authority (ICTA), Turkey
30 130
Countries Represented
Companies
FREE TICKETS FOR REGIONAL OPERATORS & REGULATORS APPLY NOW WWW.COMWORLDSERIES.COM/EURASIA
AGENDA AT A GLANCE
DAY ONE:
Operator Strategies
DAY TWO:
2013
2014
2015
2016
2017
2018
Focus on Content
This article has been written by Alla Shabelnikova, who covers Informa Telecoms & Medias research for the Russian and CIS telecoms markets www.informatandm.com/ic
Informa UK Ltd 2013. All rights reserved For more information, visit www.informatandm.com. To hear more from our analyst team join our Analyst Community group on LinkedIn www.informatm. com/linkedin or follow us on Twitter www.twitter.com/informatm
Mobile Money
AppGig
EurasiaCom is a unique conference that brings together operators, regulators, vendors, content and application developers and addresses topics catered to all members of the ecosystem around the telco industry.
Sergey Nichiporuk, Head of Strategy, MTS Ukraine
FREE TICKETS FOR REGIONAL OPERATORS & REGULATORS APPLY NOW WWW.COMWORLDSERIES.COM/EURASIA
LTE
11:45 Launching and commercialising 4G.
OPERATOR STRATEGIES
9:30 OPENING PANEL: HOW HAVE DATA AND TECHNOLOGY DEVELOPMENTS BECOME GAME-CHANGERS FOR TELCOS?
as a result? What are the main challenges in providing what consumers want? Adapting to a new role while maintaining profit margins. Fetullah Aykut, Strategy Development Director, Turk Telekom Marc Zirka, Head of Corporate Strategy, Bakcell Azerbaijan Andrei Smelkov, Vice President, MTS International
How Altel successfully launched 4G in Kazakhstan The technical requirements The role of marketing in launching the new service Getting the customers to adopt 4G and gain new customers
Irina Savina, CCO, ALTEL, Kazakstan
How are regional operators adapting to a data-hungry marketplace? What is generating the most investment and how is the telco business changing
How can WiMax providers smoothly transition to LTE? Will there be dual mode modems with TD and WiMax? Maintaing customer service levels through migration How quick is migration likely to be?
Jayhun Mollazade, CEO, AzQtel
Current overview and trends in the telecoms industry Navigating the market rife with new players and increased competition Operators and OTTs - Creating profitable partnerships Tentative forecasts and suggested strategies for operators
Sergey Nichiporuk, Head of Strategy Department, MTS Ukraine
Two amazing days meeting top class decision makers from European and Asian operators.
Sorin Balasoiu, Account Director, Ascom, Romania
EYE ON CONNECTIVITY
14:00 Fibre broadband deployment and developments
Where does the region stand in terms of fibre deployment? What can customers expect from fibre connectivity? How can operators and service providers benefit from this technology?
Reserved for sponsor
Customer retention through enhanced customer experience Lessons learned, from the point of regulation What effect does increased competition have on customers attitudes? What can operators do to take on MNP
Elif Ozdemir, Head of Authorization Department, ICTA, Turkey Kemal Huseinovic, Director General Communications Regulatory Agency, Bosnia and Hercegovina Roya Babayev, Head of Analytics and Targeted Marketin, AzerFon Giorgi Tkeselashvili, CEO, Mobitel, (Beeline Georgia)
14:30 PANEL: Driving mobile broadband for blanket coverage across Eurasia
Where does mobile broadband penetration stand in the region? What are the technical challenges in providing mobile broadband services? How is data consumption in the region affected by coverage? What is coming up and what can subscribers expect in the near future?
Bolot Bazarbaev, head of mobile broadband, Kcell Goran Markovic, Director Strategy Function, Telekom Srbija
Creating valuable relationships with your target Making sure your message falls on the right ears Monetising customers social thirst Getting social, local platforms and valuable proximity
Gurol Kurt, CEM Director, TeliaSonera Eurasia
How can operators generate profit from hotspots? Broadening your client base through Wi-Fi hotspots What are the challenges in providing quality hotspot services? How are hotspots used by customers and can they encroach on operators
subscription revenue? Glin Sontuna, Wi-Fi product manager, TTNET
How is competition and proximity marketing driving the improvement of Maintaining a strong relationship with your existing customers What are customers expect?
Rob Shardlow, Group Business Development & Sales Director, Virgin Mobile CEE
Integrating new technology in existing cell sites What should you consider when creating a modernisation strategy? The trade-offs cost, timing, performance, flexibility How it all comes together, a real life success story
Reserved for Sponsor
Keeping pace with a connected and savvy clientele Examining the revenue opportunities in the region Working with digital agencies to drive brand recognition and image Efficient campaign delivery
Quality cloud services choosing your infrastructure provider Monetising cloud services and integrating Balancing ROI and measuring the real impact of cloud adoption A real life account of the commercial benefits of adopting cloud services
Orun Ozalp, Head of Emerging Business, Turkcell
Review: From traditional M2M connectivity based to todays End to End Status: Successful M2M customer use cases, what does Deutsche Telekom Outlook: M2M to become commodity on the access side? Plans for global M2M
success Sven Krey, Head of Sales Development M2M Competence Centre, Deutsche Telecom
FOR PROGRAMME ENQUIRIES: Thandi Demanet - Email: thandi.demanet@informa.com, TEL: +44(0) 207 017 5610
PANEL: Affordability and quality for customers & Profit for providers: The balancing act
How are habits changing in content consumption? Opportunities and monetising OTT TV, multi-screen offers and digital music Streaming vs. downloading Revenue-generating strategic partnerships
Vadi Dipcin, TV and New Media Services, Turkcell Yesim Gurdere Erman, PayTV Marketing Manager, D-Smart Sedat Onay, Head of IT and Broadcasting Department, TRT Yaman Alpata, Director of Digital Media Marketing, TTNET
Monetising all communication and becoming a full digital player Meeting demands in the current and expected data boom Exploring strategies to provide quality service and manage network costs Evaluating models, considering partnerships and staying ahead
Ali Agan, CEO, Kcell Jacek Nieweglowski, Chief Strategy Officer, Play Mobile, Poland
Data is king creating profitable partnerships with the key service providers How can operators face up to the growing competition OTTs present? Cooperation and attracting developers to drive innovation
Oleg Butenko, Director General, MegaLabs, Russia
9:40
Building the profitability model for operators with mobile and fixed services
and segments Facing the challenge of cost allocation: direct and analytical allocation Defining cost and revenue drivers Dealing with profitability results: high and low margin products Svetlana Kvyatkivska, Profitability Manager, Kyivstar, Ukraine
Cost and revenue sharing between the lines of business (fix, mobile), products
12:30 How to monetize and generate revenues from data services in a competitive market
Challenges facing MNOs The main objectives and goals that are in focus Use cases of successfully monetizing data usage and uplifting ARPU by correctly Lessons learnt and how they can be applied to future actions
pricing all aspects of the value proposition
10:00 Infrastructure sharing bearing the cost and reaping the wealth together
Reducing OpEx and uncovering advantages for all parties What are the risks of infrastructure sharing and what may be the drawbacks? Different models for different players, markets and needs
Fabrizio Mambrini, Senior Advisor to the CEO, Oger Telekom
Developing an effective enterprise strategy Identifying enterprise needs and monetising services How does enterprise differ from retail service? Customer services for enterprise accounts
MOBILE MONEY
14:10 Digital Wallets Key to innovative customer engagement models
APPGIG
14.10 APP BRAINSTORMING PANEL
Market trends, shifts & the connected consumer Payments meets marketing: influencing persistency, engagement and
retention The multiplier effect of the SMAC stack Exploring differentiated offerings for a mobile-enabled commerce experience Vidya Chandy, VP, MFS product management, Mahindra Comviva
Local and leading developers share their ideas and experiences What works? The most successful and profitable apps How can operators partner with developers to drive the app industry
Dmitry Martemyanov, Mobile Apps Leader, MTS Group, Russia Bahri Okuroglu, Mobile app development manager, Turkcell Eftal Gezer, Co-Founder, Sorarlar
How is the mobile money scene across the region evolving? What are the stakes and opportunities? Will a single model work from Russia to Turkey to Poland and beyond? Does mobile money pose a threat to the traditional banking sector?
Can Ali Avunduk, MFS Supervisor, Garanti Bank, Turkey
Managing 60+applications on multiple platforms including Adroid, iOS and Working with different developer companies Overcoming technical challenges A couple of real-life examples
WP
What can retailers, customers, operators and the economy as a whole gain Creating and maintaining a secure payment system How PayPal has become the go-to platform for online transactions
Laurent Le Moal, VP Europe, GM CEMEA, PayPal
from mobile payment systems?
How can operators drive revenue via apps? Working with developers to boost the market space and profits Developing targeted, user-friendly app services Where is the app market going? A speculative look to the future.
Dmitry Martemyanov, Mobile Apps Leader, MTS Group, Russia
How are e-wallets shaping the consumer society? Working with retailers to develop MFS Providing secure payment systems and generating customer confidence Setting up partnerships with retailers- everyones a winner
Yuri Baev, CEO, RURU, Russia
International remittances: a $414 billion market in 2013 Global mobile network coverage vs. banking system coverage Addressing international mobile money transfers with existing VAS Developing markets and the importance of MNOs to cover customer
financial transfer services Ramin Ramezani, CEO & Co-founder, MOVEuropa Services
Many thanks to the organisers of the conference; it was all high. Also, thanks to all the speakers, learnt a lot and met many interesting people. I hope we will meet again and cooperate.
Bakyt Kaiykov, Head of Department of the Transmission Network, MegaCom, Kyrgystan
EVENT SPONSOR
Mahindra Comviva is the global leader in providing mobile nancial and VAS solutions. Its a subsidiary of Tech Mahindra and a part of the USD 15.9 billion Mahindra Group. With an extensive portfolio of solutions spanning mobile nance, content, infotainment, messaging, mobile data and managed VAS services, Mahindra Comviva enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Its solutions are deployed by over 130 mobile service providers and nancial institutions in over 90 countries and enrich the lives of over a billion people, globally. For more information, please visit www.mahindracomviva.com
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REASONS SPONSORING OR EXHIBITING AT THIS EVENT WILL GIVE YOU AN EXCELLENT ROI
5
Our extensive marketing campaigns help your company to build its brand presence across the region. Extract even more value from our participation this year by becoming our Programme Partner. Sponsor a conference session aligned with your product and specialism. Raise your prole and deliver your key message within the conference programme. Capitalise on established networking platforms. The Com World Series events have a 21 year history of delivering you the contacts you need to grow your business.
We guarantee face-toface meetings with at least 40 senior-level buyers or inuencers from the regions operators. For sponsors, we organise conrmed individual meetings with prospects & buyers of your choice. Now in its 10th year, EurasiaCom guarantees a minimum attendance of 450 attendees. Which other telco event in Eurasia can match that? Speaking slots provide you and your company with the platform to inform and deliver key messages to a C-Level audience of Eurasian decision makers.
SUPPORTING ASSOCIATIONS:
C M O
A S I A
MEDIA PARTNERS:
DEVELOPING TELECOMS
2
neolectum
S R
SOLD RESERVED
Speed networking was very useful to meet other participants. The Informa team is very proactive with introductions.
Shishodia Upkar, Manager Europe, Mahindra Comviva
MEET ALL THE C-LEVEL DECISION MAKERS FROM THE REGION IN ONE ROOM
CxO / Head / Director
43%
24% 18% 9% 6%
Again, this years event has been a great success in creating new business opportunities. Speed networking is the right way to start the event. Thomas Sachs, Senior Account Manager, CreaLog
S
27%
61%
Turkey Europe Middle-East Asia Africa United States
1%
1%
8%
LEADING SOLUTIONS AND TECHNOLOGY PROVIDERS HAVE SHOWCASED THEIR SOLUTIONS IN THE EXHIBITION
Cambium Networks Commscope Comza CreaLog FlexiTon HP Intersec Jinny Software Mahindra Comviva Mobiserve SevOne Technotree Telecom Italia Group Telecoms Academy TTG International
10TH ANNUAL
WWW.COMWORLDSERIES.COM/EURASIA
PLEASE QUOTE EVENT CODE: I8339
EVENT CODE: I8339 EURASIACOM
FREE
ALLABOUTCOM
ALLABOUTCOM
COMWORLDSERIES
FROM 12TH OF MARCH 2014 150 FROM 19TH OF FEBRUARY 2014 1,199 1,199 2,199
Regional* Non-Operator Companies International* Operators and Regulators** International* Non-Operator Companies
I am unable to attend, please send me online access to the conference documentation: 325 + 20% VAT
No VAT will be charged by Informa Telecoms & Media on delegate places. *Regional = Albania, Afghanistan, Armenia, Azerbaijan, Belarus, Bosnia Hertz, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Hungary, Iran, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lithuania, Macedonia, Moldova, Mongolia, Montenegro, Northern Cyprus, Poland, Romania, Russia, Saudi Arabia, Serbia, Slovakia, Slovenia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan. **To check if you qualify for the Free Operator / Service Producer pass please consult the Eurasia Com Website: www.comworldseries.com/Eurasia Email bookings. Operators / Regulators: soa.marti@informa.com Other: itmevents@informa.com Telephone enquiries: +44 (0) 207 017 5506. Venue: Conrad Istanbul, Cihannuma Mah Saray Cd No5 Besiktas, Istanbul, 34353, Turkey Accommodation: Reduced rate Accommodation has been negotiated for attendees of Eurasia Com at the Conrad Istanbul. Please visit the accommodation section of our website to take advantage of these special rates.
Terms and Conditions Free Places: The conference is FREE to all Regional Operators & Regulators as listed in the pricing options on this page. Free attendance ONLY applies until the 11th of March 2014. Discounts: *Early Bird pricing offers are only available if payment is made at time of booking. If payment is not made at point of booking the standard price applies. *Multi-booking discounts: Will only be valid for delegates from the same company when booked as a group at the same time. Payment Terms: Informa Telecoms & Media state that payment of all delegate fees is due in full on booking. Failure to pay for your reserved place may result in the booking being released. All fees include lunch, refreshments and conference documentation. Cancellations: If you cancel a conference registration before 4/03/2014 you will receive a refund less a cancellation charge of 150. We regret that NO REFUNDS can be made for cancellations received after this date. However, we welcome substitute delegates at any time. It may be necessary for reasons beyond the control of the organisers to alter the content and the timing of the programme or the identity of the speakers. This contract is subject to English Law. How to Pay: Phone customer services on +44 (0) 207 017 5506 and quote I8339, your company name and delegate surname(s). Please note these payments will also be processed via our secure and compliant payment system so your card details are never compromised. Call Monitoring: Telephone calls to Informa UK Ltd may be recorded or monitored in order to check the quality of the service being provided. Are you registered?: You will always receive an acknowledgement of your booking. If you do not receive anything, please call us on +44 (0)20 7017 5506 to make sure we have received your booking. Data Protection: The personal information shown, and/or provided by you will be held on a database and shared with companies in the Informa Group. It may be used to keep you, or any additional names provided by you up to date with developments in your industry. Sometimes your details may be obtained from or made available to external companies for marketing purposes. If you do not wish your details to be used for this purpose, please write to: The Database Manager, Informa UK Ltd, Maple House, 149 Tottenham Court Road, London, W1T 7AD or Email: Database@informa.com
16-20 February 2014 Dubai Alongside A l ngsid ide 24-28 March 2014 Istanbul Alo 28 April 2 May 2014 London o on 12-16 May 2014 Cape Town n
Free entry to the Eurasia Com exhibition for Telecoms Mini MBA Istanbul delegates!
In partnership with
COURSE RATING
Ear ly
Informa Certied LTE Radio Planning and Optimisation Professional 24-28 March 2014 Istanbul
This certication programme covers the principles and execution of LTE radio planning and optimisation. The course begins with a discussion of the LTE physical layer explaining the time and frequency domain structures and covering those aspects of the LTE radio interface that will have an impact on coverage and capacity. A detailed examination of LTE link budgets is also provided, as well as propagation models and cell radius prediction.
Email: training@telecomsacademy.com
Visit: www.telecomsacademy.com/minimba