Meet, network and do business with the leading travel

professionals from Central & Eastern Europe

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Early bird exp
ires on
Travel Distribution 15th October
2008

Central & Eastern Europe 2008

19-20 November, Angelo Hotel, Prague

How To Sell and Distribute Travel

in Central & Eastern Europe
Central-Eastern Europe’s annual meeting place for the
leaders in travel marketing, pricing and distribution

Attend this conference to: Just imagine what you could learn
• Understand the Changing Relationship Between from these industry leaders!
Suppliers, Intermediaries and 3rd Party Sites in
Central Eastern Europe region
• Learn how to distribute your travel products across
distinctive CEE markets and understand the needs of
CEE Travel Consumers
• Hear about online vs offline share - What factors will
define the future of travel distribution landscape?
• Find out how fast are hotel online bookings growing
in CEE region and what are the main opportunities and
challenges
• Hear which channels are worth investing in and what
travel products have the best prospects in this
fragmented market
• Learn about latest marketing & distribution
strategies for hotels and airlines

Sponsored By:

MEDIA PARTNERS
spółka akcyjna

Give this brochure to a colleague who might be

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REGISTER NOW at www.eyefortravel.com/tdcee

 Great conference, many interesting presentations”
4 Reasons Why You Shouldn’t Miss This Event:
1.
Topics Relevant to Your
Business
This event is designed to allow you
to understand the overall distribution
structure in Central & Eastern Europe.
Over the course of two information-
packed days, you will experience
a wide range of thought provoking
sessions designed to stimulate and
inform.
The conference will begin with expert
keynotes on how travel distribution
2.
has evolved in Central Eastern Europe.
We will have a closer look at changing
relationship between suppliers,
intermediaries and 3rd party sites and
try to understand what purchasing
trends tell us about the future of travel
distribution in CEE region. This session
will also help you how to identify the
right distribution partners for your
travel product.
The global trend in online travel is
hitting Central & Eastern Europe in a
big way. The internet is re-defining the
way customers research and book
travel, and creating a whole host of
critical business issues, challenges and
hurdles to overcome. In comparision
to Western Europe, internet and
broadband penetration in Central &
Eastern Europe is still very low, posing
a structural barrier to immediate growth
in online bookings, however, both the
travel and e-commerce markets are
set to grow tremendously over the next
few years. Looking at Euros spent per
3.
online travel buyer, Eastern Europeans
buyers spent an average of €1,260 in
2007, second only to the UK! The main
questions that need to be answered
are: how will the growth of online
travel affect the future of the market
in CEE region, what challenges does
e-commerce represent and how does
CEE online market differ from other
regions.
Register online NOW at www.eyefortravel.com/tdcee
Mateja Susnik, Kompas
The number of online bookings is
constantly growing, as the online
market currently makes up just 12% of
the total travel market in CEE countries
you cannot ignore vast potential of
your offline market. Do you know which
offline marketing techniques work best
for you? During this conference you will
hear the professional tips that will help
you to target offline markets in CEE
4.
and ensure that the online strategies
Ample Networking
are complementing your offline
campaigns.
Opportunities
We will run an online contact centre
High Quality Speakers: to enable you to organize meetings in
Regarding all CEE markets as one advance and touch base with those
region is a common mistake as each crucial contacts. It will be up and
market has its own set of distinct running before the event so you can
characteristics that makes it unique make initial contact and after the event
from the rest. That’s why we have to catch up with people you missed.
invited speakers from across the region By limiting the number of e-mails we’ll
who will give you insight into this highly ensure you only hear from potential
fragmented market. partners and avoid spam.
Our conference brings together more
than 20 speakers from: Bulgaria,
Croatia, Czech Republic, France,
Germany, Hungary, Lithuania, Poland,
Romania, Slovakia and the UK.
Interactive Participation You will end your information packed
The comprehensive agenda includes first day at our networking cocktail
all the current top priority issues, as party. We know that you want to
well as providing the latest information meet your fellow attendees in a
and guidance from those companies social environment- which is why our
who are already successfully tackling networking receptions are always
them. You will hear stimulating, such a great success! Being held
thought-provoking presentations and in the exhibition hall, this informal
you will have the chance to get all your environment is the perfect opportunity
questions answered. Each speaker for you to see the products on offer,
will address the issues on the agenda meet your fellow delegates and discuss
and illustrate them with real-life case the issues that have been raised.
studies. Finally the moderator will
generate a panel debate or field your Book now to secure
questions directly to the speaker, as
your place today!
this conference is specifically designed
to encourage your active participation.
Day 1: Wednesday 19 Novemember, 9:00-18:00
9:00-10:30 Session 1: Presentations and Panel Discussion
How Has Travel Distribution Evolved in
Central Eastern Europe ? Understand the
Changing Relationship Between Suppliers,
Intermediaries and 3rd Party Sites
• What do purchasing trends tell us about the future of travel
distribution in CEE region? Which distribution model will dominate?
• Evaluate how the costs of going direct compare with the costs of
selling through intermediaries.
• Who are the major players in this market and how to identify the
right distribution partners for your travel product?
• As suppliers are working on increasing direct business from
consumers, on what basis should they continue to work with 3rd
party sites?
• What are hotels’ and airlines’ strategies when it comes to
increasing direct sales? And how are 3rd parties reacting?
• How will the growth of online travel affect the future of the market?
• Which channels are worth investing in and what travel products
have the best prospects? What are the key trends and predictions
that will lead to new opportunities?
Marcin Laskawski, Vice President, Travelplanet.pl (Poland)
Andrew Pyner, Director of Distribution, Russia and EMEA, Expedia
(UK)
Radoslaw Dutkowski, Director of e-Commerce, LOT Polish Airlines
Evaldas Tylas, Managing Director, Interneto Partneris (Greitai.Lt,
Flysiesta.Lv, Bookinghouse.ee) Lithuania
10:30-11:00 Networking Coffee Break
11:00-12:30 Session 2: Presentations and Panel Discussion
Distribution Fragmentation: Learning to
Distribute Across Distinctive CEE Markets
• What are factors that must be taken into consideration when
distributing across CEE? Language? Technology? Buyer
behaviour?
• Regarding all CEE markets as one region is a common mistake.
Learn how to recognize and avoid pitfalls of this region which is a
collection of very distinct markets linked geographically
• Applying regional distribution models and then adjusting them
locally - what are the extra costs that you will incur?
Marko Vojkovic, President, Adriatica.net Group (Croatia)
Michal Wrodarczyk, President, Fru.pl & Vola.ro (Poland & Romania)
Ginger Taggart, Director of International Markets, Disney Resorts
(France)
12:30-14:00 Networking Lunch Break
Networking Drinks Reception
EyeforTravel invites you
to join all attendees
as they wind down
from a day of insightful
discussion, strategic
debate and amazing
networking.
Group Discounts available - Call +44 (0)207 375 7228 for more details
14:00-15:30 Session 3: Presentations and Panel Discussion
Sector Spotlight: Airline Distribution and
Marketing Strategies
• Air currently accounts for 61% of online travel bookings in CEE
making it the key driver in this market. Is this trend likely to
continue or will other supplier segments start to gain ground over
the next 12 months?
• How are the traditional airlines developing their online strategies?
What percentage of their bookings are now made online and how
is this predicted to change in the future?
• How are LCCs selling to CEE customer?
• How to effectively compete with the low cost carriers without
diminishing your brand or ROI?
• How can airlines increase direct sales and still ensure a profitable
working partnership with intermediaries?
• With a growing online audience, what are the opportunities for
airline websites to sell ancillary products to their direct customers?
• Discover how purchasing behaviour differs across CEE region.
What payment options are required for different regions?
Bjorn Brandt, Head of Western Sales & Acting International Sales
Director, Malev Hungarian Airlines
Bernard Berger, Director of Route Development, Ryanair
15:30-16:00 Networking Coffee Break
16:00-16:30 Session 4: Presentations and Panel Discussion
Tour Operators and Travel Agents’
Perspective on Travel Distribution in CEE:
• How have the traditional tour operators and travel agents adapted,
evolved and grown?
• What % of travel is sold offline via traditional travel agents and how
is this likely to change?
• Customers rely on offline market so traditional travel agencies have
always been an important distribution channel in CEE. Given the
fast changing travel landscape, are travel agents keeping up with
the latest trends?
• Understand the importance of addressing one to one customer
needs and get advice on achieving this whilst keeping costs down
Tatiana Kyselova, CEO, Pelikan Travel (Slovakia)
16:30-18:00 Session 5: Presentations and Panel Discussion
Travel Search Optimisation in CEE: How Do
You Ensure Your Customers Find You Before
Your Competitors Online?
• Which regional factors are important when promoting your
company via search engines?
• Learn how to measure the quality of traffic driven to your site
• Search engine optimization vs PPC (pay per click) and CPA (cost
per acquisition) marketing - where to spend and how to spend
• What search engine optimization strategies work and how can you
apply effective strategies across multiple products?
Google, speaker to be confirmed shortly
Edina Lovas, Marketing Manager, Vista Travel (Hungary)
19:00 Networking Drinks Reception
Day 2: Thursday 20 November, 9:00-17:00
9:00-10:30 Session 1: Presentations and Panel Discussion
Online vs Offline - What Factors Will Define
the Future Travel Distribution Landscape?
• The online market currently makes up just 12% of the total travel
market in CEE countries. Do you know which offline marketing
techniques work best for you? Hear professional tips that will help
you to target offline markets in CEE.
• Ensure your online strategies are complementing your offline
marketing campaigns.
• Consumers in CEE countries use the internet to gather information,
but traditionally book offline. Is it likely to change? How are online
habits evolving?
• How does the CEE online travel market differ from other regions?
What challenges does e-commerce in CEE region represent?
Ninoslav Vidovic, Director of Sales and Marketing, Maistra (Croatia)
Paulius Suksteris, Manager, TopTravel (Lithuania)
10:30-11:00 Networking Coffee Break
11:00-12:30 Session 2: Presentations and Panel Discussion
Understanding the Needs of CEE Travel
Consumers: How to Target Travelers in CEE
Region?
Each European market has its own set of distinct characteristics
that makes it unique from the rest. Understanding each will help
you to ensure you are spending your marketing budget on the most
effective channels each country can offer, and increase your sales
potential. Learn what differentiates one country from another, and
develop the perfect cultural marketing mix.
• What do customers from CEE region want? How can you sell travel
to the CEE consumer?
• Which segments of CEE traveling population are currently
researching and booking online?
• Hear expert predictions on how CEE consumers will purchase
travel in the future .
• Learn what is share of online booking vs. offline in each market and
for each travel product.
Amy Scarth, Head of Research, EyeforTravel
More speakers for this session will be announced shortly
Networking Lunch Break
To register call Sinead on: +44 207 375 7228
Session 3: Presentations and Panel Discussion
Hotel Distribution and Marketing
Strategies
• How can domestic hotels compete with the international hotel
chains?
• Direct vs intermediary led distribution - how can profitable
partnerships with intermediaries be maintained?
• How fast are hotel online bookings growing in CEE region?
What are the main opportunities and challenges?
• What new opportunities exist for independent hotels to benefit
from the reach of the web? What kind of distribution and
marketing opportunities can it provide and at what cost?
• Is your pricing right? How do you ensure you that you sell the
right product to the roght customer at the highest possible
price?
• How can hotels achieve the right selling price when
accommodation is dynamically packaged?
Simon Michael, Area Director of Sales & Marketing, Marriott
International (Germany)
Radka Telyckova, Revenue & Reservations Manager, Crowne
Plaza Prague Castle (Czech Republic)
Tomasz Janczak, Business Development Manager, HotelProfit
(Poland)
Ingrida Vaicaityte, Director Revenue and Marketing, Member of
Executive Committe, Europa Group Hotels (Lithuania)
15:30-16:00 Networking Coffee Break
16:30-17:00 Session 4: Presentations & Panel Discussion
Technology spotlight: Create and
Maintain Profitable Distribution
Partnerships with the Latest Technology
• CEE represents one of the most fragmented markets in
terms of language, currency and web culture. Given this
fragmentation, what technologies can be applied across the
region?
• How do you create and manage online content in multiple
languages and markets? Get tips on accurately representing
your brand in a multi-lingual environment
• Which technologies enable suppliers and intermediaries
to maintain mutually profitable partnerships? Hear expert
suggestions for technologies that minimize cost and effort
• Consumers in CEE region remain dubious about using credit
cards on the internet so online transactions are low. Hear
about effective ways to build trust and encourage online sales
Luka Kukec, CIO, Executive Director IT and e-Business,
Kompas (Slovenia)
Petar Panayotov, Head of Marketing, TravelStoreMaker.com
(Bulgaria)
“Good event-I have a better
understanding of the CEE
market now”
Richard Bowden, Hertz Ireland
Close of the conference
 Travel Distribution save €100
Early bird exp
Central & Eastern Europe 2008 15th October
ires on
2008
19-20 November, Angelo Hotel, Prague

3 Easy steps to Register Now!

1. Your Choice of Registration Package
Please tick the package price box you require below:
EARLY BIRD
Prices
By 15th october 08
Hotel Discounts
EyeforTravel have negotiated a special rate for
conference attendees wishing to stay at the
normal hotel. More information will be sent to you upon
Prices
registration.
after 15th October

Gold Pass (for CEE countries)*

Group Discounts
Includes:
• 2 Day Conference Pass The sooner you book the more you save! Early bird
• Report: European Online Travel €1095 €1195 offers could save you €100, so book soon to get the
Report 2008 ** best possible price. Plus the more people you bring,
• CD Rom recording of the event the more you will save! If you buy 3 conference
proceedings passes you will receive one free pass.
For more details on group discounts please call
SILVER Pass (for CEE countries)* Paul Lane on +44 (0) 207 375 7597 or email
€795 €895 paul@eyefortravel.com
Includes:
• 2 Day Conference Pass
Cancellation Policy
Gold Pass (for the rest of the world) All conference places are fully transferable without any
Includes: charge. Cancellations received before 5pm (GMT) time on
Friday 31st October 2008 will not incur a penalty (credit
• 2 Day Conference Pass €1495 €1595 card registrations are subject to a 5 % administration fee).
• Report: European Online Travel Report
2008 ** If written confirmation of a cancellation is not received by
• CD Rom recording of the event 5pm (GMT) time on Friday 31st October 2008, we will
proceedings be obliged to charge the full fee. Please note - you must
inform the conference desk in writing of any cancellations
on: customerservices@firstconf.com. Whilst every effort is
SILVER Pass (for the rest of the world) €1095 €1195 made to maintain the advertised agenda, the organisers
reserve the right to make changes without notice.
Includes:
• 2 Day Conference Pass
SAVE €100!
3. Payment
* Eligible countries: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia,
Please tick the package price box you require above:
Lithuania, Macedonia, Montenegro, Poland, Romania, Russia, Slovakia, Slovenia, Serbia, Turkey, Ukraine.
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* * EyeforTravel´s NEW 2008 edition of the European Online Travel Report released in June with a section on Eastern
Europe. This year´s new and enhanced edition will reveal the very latest travel distribution trends in Europe, present an I enclose a cheque/draft for: €___________________
in-depth analysis of our new research findings and ultimately offer strategic support for travel companies throughout
the world looking to target the European market. Price of report if bought separately: £795 (+ VAT where applicable).
(payable to First Conferences Ltd)
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 2 days packed-full with expert analysis, case studies and networking

Travel Distribution save €100

Early bird exp
Central & Eastern Europe 2008 15th October
ires on
2008
19-20 November, Angelo Hotel, Prague

“A good chance to network with some key players in the CEE region”
Nick Monaghan, Booking.com

Informal atmosphere & ideal venue

THE SPEAKERS:
We expect about 120 people at this
Marko Vojkovic, President, Adriatica.net Group
event, which is an ideal size for you (Croatia)
to network and meet new contacts.
Radoslaw Dutkowski, Director of e-Commerce, LOT
If someone is there, who you would
Polish Airlines
like to meet, you are guaranteed to
catch up with them, discuss ideas Tatiana Kyselova, CEO, Pelikan Travel (Slovakia)
and exchange business cards. Andrew Pyner, Director of Distribution, Russia and
Plus, the conference hotel is EMEA, Expedia (UK)´
conveniently located near the Ginger Taggart, Director of International Markets,
historical centre of Prague, in the Disney Resorts (France)
modern business and entertainment Bernard Berger, Direcotor of Route Development,
area, which means that you are Ryanair
ideally placed for post conference Edina Lovas, Marketing Manager, Vista Travel
meetings and experiencing all that (Hungary)
Prague has to offer!
Google: speaker to be confirmed shortly
Petar Panayotov, Head of Marketing,
TravelStoreMaker.com (Bulgaria)
Simon Michael, Area Director of Sales & Marketing,
Marriott International (Germany)
Coffee and lunch
Bjorn Brandt, Head of Western Sales and Acting
The backbone of your networking, International Sales Director, Malév Hungarian
you will be able to cement new Airlines
relationships and discuss future Michal Wrodarczyk, President, Fru.pl & Vola.ro
business opportunities during two (Poland & Romania)
lunches and several coffee breaks Paulius Suksteris, Manager, TopTravel (Lithuania)
Ninoslav Vidovic, Marketing and Sales Director,
Maistra (Croatia)
Tomasz Janczak, Business Development Manager,
HotelProfit (Poland)
Marcin Laskawski, Vice President, Travelplanet.pl
5 Easy Ways To Register (Poland)
Radka Telyckova, Revenue & Reservations Manager,
@ e-mail: patb@eyefortravel.com Crowne Plaza Prague Castle (Czech Republic)
Amy Scarth, Head of Research, EyeforTravel
8 online: go to www.eyefortravel.com/tdcee and submit your
details for instant confirmation. You can pay directly on the Luka Kukec, CIO, Executive Director IT and
secure site or request an invoice. e-Business, Kompas (Slovakia)
Evaldas Tylas, Managing Director, Interneto Partneris
2 fax: Fax back this form to: 0044 207 3757 576 (Greitai.Lt, Flysiesta.Lv, Bookinghouse.ee)
( call: The booking line on: 0044 207 375 7228 Lithuania

* mail: This form to Registrations, EyeforTravel, 7-9 Fashion Ingrida Vaicaityte, Director Revenue and Marketing,
Member of Executive Committe, Europa Group Hotels
Street, London, E1 6PX, UK
(Lithuania)

REGISTER NOW: www.eyefortravel.com/tdcee