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Matrix for Genre #1 Instructions: Read closely one of your two research sources chosen for Module Two. Do not choose the scholarly article source; rather, read the other source whose genre you were able to choose yourself. After reading the genre, use the following questions to analyze its rhetorical strategies. These are the items you will ultimately be addressing in your Genre Analysis paper. Be sure to answer every question in full. One word or one sentence is not enough. Be as specific as possible and provide examples where applicable. The more effort you put into this assignment, the smoother your Genre Analysis drafting process will be (and the stronger your final product will be). Audience and Purpose 1. Who is the intended audience(s) and discourse community(ies)? Be as specific as possible. Answering everyone in not acceptable. Consider age, education, technology access, geographical location, language, etc. The audience intended for the NBC Learn video are people that have access to a TV and a computer. A specific audience would be users of online sites such as: Facebook, google, Apple, Twitter, also people that watch NBC. This video is no longer available on NBCs main website. It is only available in the section for NBC Learn, for school research purposes. One could say that the target audience for this video are students, mainly in high school. In general, it could be for anyone interested in the activity of the NSA in the cyber world.

2. What does the audience already know and what do they want to know? The audience probably already knows about the whole Snowden scandal. They know the level of importance the United States government puts on Counter terrorist measures. The information they are seeking is whether or not the government is using social media and high trafficking websites to gain information. They also want to know if these sites are allowing them to do so.

3. How much time will the audience spend with the genre (in order to read/ view, consider, and understand it)? Will the genres message continue to affect them after they are done reading/ viewing it? The video does not use complex language so there would be no extra time viewing the video. It is three minutes long. Unless the person has trouble relaying information from listening, then they could read the transcript which would probably take about five minutes. The information relates to everyday life so I would assume the audience would remember and think about the message when they are accessing the sites mentioned.

4. What is the purpose (inform, persuade, and/ or entertain)? The purpose of the video is to inform the audience on what is going on with the relationship between the NSA and online websites. 5. How formal/ informal is the language? What makes it formal or informal? The language is formal because it is a news report from a very prestigious broadcasting company. They are in suits and are speaking with formalities and respect. 6. What specialized vocabulary is used? Provide examples.

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No, the language is common.

7. What other language features do you notice? Consider text, type, font, color, visuals, sound, charts/ graphs, hyperlinks, text emphasis boxes, etc. They show the names of the reporters and little one line captions at the bottom of the screen. The captions are in a big orange box to grab the audiences attention. There is also a box in the top left corner that says the word live. This is to boost their credibility. Rhetorical Issues: Ethos, Pathos, and Logos 1. Ethos: How does this genre establish (or attempt to establish) its credibility with the audience? As mentioned above, the text box that says live helps with their credibility. It shows they are relaying the information immediately and unaltered. The fact that they are part of the NBC news team helps their credibility as well. 2. Pathos: What emotions is the genre attempting to evoke from its audience? They might have wanted to scare people because knowing that someone is spying on you is sort of creepy. Overall, the video is mostly factual. 3. Logos: What types of evidence are used to support claims? Is the evidence valid/ reliable? If there is no evidence, what is used to help support the information presented? Since they are reporters they claim they have sources but they normally do not expose them. A lot of reporters do this to protect their informants. They use some information from the Washington Post. They got information directly from the source, in this case the responses from the companies being accused of cooperating with the NSA. They used direct quotes from officials in the government, including President Obama. These types of sources and evidence are hard to refute. This helps the reader believe the information and evidence more. Structure and Delivery 1. How is the information organized to convey its message? The topic is introduced by the lead anchors and then the actual story is presented by a field reporter. They show about two short excerpts or clips and then the field reporter comes back in to conclude his part. After he is finished the anchors in the news room end the report and sign off. 2. Are there limitations placed on the information because of the genre? Or does it have more freedom to express what it needs to because of the genre? There are really no limitations because news companies like NBC have a lot of room to report. They are so big and control a lot of TV space and other companies. 3. How does the structure facilitate its purpose/ help convey its message? The video helps with people that need visuals and also hearing information rather than reading it helps with understanding. The structure is organized and the information is presented in a clear manner. By having one person do most of the reporting the information was easily understood.