Supreme Frozen Food

122/g north kamlapur Road-13, House-7, Dhaka Phn: 98543762, 9846752

Table of Contents
BUSINESS PLAN SUMMARY. 4 The Business..4 The Market.4 The Future..4 The finance.4 THE BUSINESS...5 Business Details.5 Registration Details5 Business Premises..6 Organization Chart.6 Management & Ownership7 Key Personnel8 Product/Services9 Innovation..10 Insurance10 Risk management...11 Operations..12 Sustainability Plan..14 THE MARKET.15 Market Research....15 Market Targets...15 Customer15

S.W.O.T. Analysis...16 Competitors..17 Advertising & Sales..17 THE FUTURE.18 Vision Statement18 Mission Statement.....18 Goals/Objective.18 Action Plan18 THE FINANCE19 Key objectives & Financial Review...19 Assumptions19 Start up cost.20 Balance sheet forecast.21 Profit & loss forecast.22

SUPPORTING DOCUMENTATION23-26

Business Plan Summary

The Business
Business name: Our proposed business name will be Supreme Frozen food. Business structure: Partnership Business location: 122/g north kamlapur, Road-13, House-7, Dhaka Date Established: Our established date will be January 2014. Business Owners: Afroza Afroz, Kaishar Ahmed, Rumana Rashid, Saikat Sadekin. Product/Services: Our product name is Supreme Frozen Food

The Market
Target Market: our target markets are working women and students. Because there are many women whose are getting busy to their work day by day. For saving their time they need this kind of food which is very easy to cook.

THE FUTURE
Vision Statement: Our business vision statement follows a simple motto: innovative, versatile, creative! We want only the best in everything we do. We provide simple, enjoyable food directly to the market, true to its original form - in the right place, at the right time and with the right amount. Mission statement: Engage every level to achieve the highest quality, customer care, respect, and shareholder value. Goal: As our business is small our goal is to expand our business in a very large situation.

The Finances
Basically we need 3 to 5 lacks taka. This fund will come from our personal source. We do not have any intention to seek money from relatives or government funding.

The Business
Business Details
Product/Services: Our product isFrozen Food.

Registration Details
Business name: We have not registered our business name yet. Our proposed name will be Supreme Frozen food. Date registered: Our registered date will be January 2014. Location Registered: 122/g north kamlapur, Dhaka Business Structure: Our business structure will be partnership business. Domain names: www.supreme_frozenfood.com.bd Licenses& Permits: We will register for Trade licenses.

Business Premises
Business location: Our business will become based business. That is why we will prepare our products in our own home. In Dhaka city we will start our business. Later on we will expand our business out of Dhaka.

Bye/Lease: We do not need to buy or lease any location because this is a small business and we will start our business in our home.

Organization Chart: Our organization structure will be flat.

Afroza Afroz(owner) Branding the Business and duty to prepare Food. Kaishar Ahamed(owner) Bringing all kinds of raw material and maintain web sites. Rumana Rashid(owner) Maintain accounts and prepared food Saikat sadekin(owner) Deliver all kinds of prepared product direct to the super Shop, retailer, and as well as Customer.

Management & Ownership

Name of owners: There are four owners in our business. Afroza Afroz, Kaishar Ahmed, Rumana Rashid, Saikat Sadekin.

We four owners will run the business and as it is a small business we do not need any CEO to run the business. It is a partnership business and all we have 25% share in our business. Strengths of our each partner are different. As we four come from different background as Afroza Afroz from Marketing, Kaishar Ahmed from MIS department, Rumana Rashid & Saikat Sadekin from Finance &Accountingdepartment. Weseem as HETEROGENIOUS and we hope we can run our business properly. Agreement: If any partner wants leave the business then he or she will get back his or her share with current profit.

Experience: We do not have any experience regarding business.

Key Personnel
We think we are enough for our business that is why we do not need any extra stuff. If we expand our business in future then perhaps we will need extra stuff for the business.

Product/ Services
Name: Our product name is Supreme Frozen Food. We choose Frozen food because now a days frozen foods demand has risen up. Our target customers are working couple and students who live without their parents. As it a very easy process to make and eat, that is why people are getting interested to this frozen food day by day. Our service will be unique than others because we have website service as well as home delivery service and these services are not available still now. Here given below some of the name of our frozen products.

Market Position: Our market position will be in Entry level. And it is Competitive in the market because there is already another frozen product available in the market. We are very confident about our product because we have some unique product and service which others companies dont have.

Unique Selling Position: Basically we will use some unique way to reach the customers. Manycompanies are failing to do business because they couldnt reach near to the customers. We want to go near to the customer that is why we will use website and also we will deliver the product to home.

Value to customer: We hope, customers will accept our business very positively. Cause we have o o o o o o Quick service Fresh food Variation of food Qualityful products Home delivery service Online order

Innovation
Research & Development activities: As it is a very competitive business that is why we need continuousresearch and development activities. We need to bring new items or new variation in our products as well as in our service.

Insurance
As we have small business that is why we think we dont need any business insurance. When our business will expand in future then we need insurance.

Risk Management
Risk The health properties of frozen foods like parathas, fries, meats, and desserts are questionable. This is because their ingredients will not Likelihood Unlikely Impact Medium Strategy We mention our manufacture date as well as our expire date.

be the same as freshly made meals. A major concern is the use of partially hydrogenated palm oil which might have hidden, dangerous trans fats. Secondly, the sodium content is also an issue. Many frozen meals contain between 700 to 1800 mg of sodium. With the daily recommended maximum dosage of 2300 mg of sodium, it is hard to stay in this limit! This puts people with high blood pressure at further risk. Unlikely Medium We will try to use little amount of sodium in our product.

Operations
Production process For producing our product we will use handmadeprocessing. We need only packaging machine otherwise we dont need any extra manufacturing machine or anything else. As we will have website that is why we will use personal computer with internet connection for reaching close to customer. In our business there is no involvement of third party

Suppliers: we do not have any suppliers. We will collect our raw materials by our own.

Plant & Equipment:

Equipment
Packaging machine

purchase date
Dec 2013

purchase price
1000000

running cost
5000 taka monthly

Inventory
Technology: The technology we use for our business that is our personal website. As our business is home based business that is why we dont need any kind of technology. Through this website we can keep in touch with our customers. Trading hour: Our trading hour is during the office time, after the office time period as well as for students when they finish their class. Communication channels: For getting customers in contact we can use telephone, landline or mobile, post box, email, fax, internet etc for communication channel.

Payment cash accepted: We will use cash and credit card types payment. Also we will use gift cards for branding our business.

Warranties and Refunds: As our business is food business so that there is no warranty term. Yes if there is any rotten food then we definitely exchange that food item.

Membership and Affiliation: We will have membership card and day by day we will try to affiliate with any other organization.

Sustainability plan
Environmental /Resource impacts: As we wont use any machineries so that there no chance to create negative impact on the environment.

Community impact &engagement: Our products are natural and fresh and it doesnt have any negative impact on the local community. We can communicate with community through organizing some social activities or event.

The Market
Market research Market targets: our target markets are working women and students. We want to sell 60% quantity of our products in a planned timeframe.

Customers
Customer demographic: our target customers are working women and students who live without their parents. Basically we target those have not enough time to cook food. Gender : Female Age: 20-35 Social status- students, working women Attitudes: do not have time to cook for study or for work Gender: male Age: 20-35 Social status: students, working people Attitudes: who live without their family.

Customer management: we will provide membership card to the customer and also we will give seasonal incentives to our loyal customer.

SWOT Analysis:
Strength: We come up with the most unique Product because other competitor dont provide any home delivery service and they have no web sites and they just provide snacks but we provide snacks as well as meal.

Weakness: our weakness can be we have no experience.

Threats: Other Competitor also in the market and all of them have good market share in the market.

Opportunities: our opportunities are we will make home made products and it will be very fresh also we have no extra cost for human resource as well as we have product variation.

Advertising and sales

Advertising and Promotional strategy: For promoting and advertising our products and services we will use pull strategy. We will offer attractive offer to the customer but we wont push them to buy our product cause this is not effective strategy we thought.For advertising, we will use leaflet, magazine, paper billboard, website based advertising.

Expected business improvement: we expect it will improve our business if we do the right advertisement in a right way. More advertisement brings more people to our product as well as service.

Cost: in terms of leaflet it will not take high cost. And if we go for billboard and newspaper it will take high cost.

Unique selling position: we have some advantage on our products.Basically we will use some unique way to reach the customers. Manycompanies are failing to do business because they couldnt reach near to the customers. We want to go near to the customer that is why we will use website and also we will deliver the product to home.

The Future
Vision statement: Our business vision statement follows a simple motto: innovative, versatile, creative! We want only the best in everything we do. We provide simple, enjoyable food directly to the market, true to its original form - in the right place, at the right time and with the right amount. We surprise our customers with innovations and our flexibility in being able to respond to individual needs at short notice.

Mission statement: Engage every level to achieve the highest quality, customer care, respect, and shareholder value. Results will be achieved through crystal clear expectations, executions and active management. Goal: As our business is small our goal is to expand our business in a very large situation.

The Finances
Key objectives & financials review Financial Required: Basically we need 3 to 5 lacks taka. This fund will come from our personal source. We do not have any intention to seek money from relatives or government funding.

Start up cost for year

START-UP COSTS Cost EQUIPMENT COST COST

Registrations
Business purchase price Business name Licenses Permits Domain names Trademarks/design/patents Vehicle registration Membership fees Accountant fees Solicitor fees Rental lease cost Electricity, gas,water Phone connection Internet connection Computer software Training Wages Stock raw materials Insurance Building and contents Vehicle Public liability 1000 1000 2000 1500 2500 10000 1000 1000 3000 7000 9500 1000 1500 3500 6000 5000 20000 00000 20000 1000 300 Office equipment furniture shop fit out 10000 5000 security system 2000 computer equipment phones fax machine 2000 500 500 franchise fees start-up capital Plant & Equipment vehicles 5000 10000 50000 30000

Professional indemnity Product liability Workers compensation Business assets Business revenue Printing

500 1000 5000 50000 10000 1000

Stationary and office supplies 1000 Marketing and advertising Total start-up costs 2500 169000 Total equipment costs 120000

Balance sheet forecast

Balance sheet forecast [year 1] [year 2] [year 3]

Current assets
Cash Petty cash Inventory Pre-paid expenses 10000 500 15000 3000 20000 1000 20000 5000 30000 2000 30000 8000

Fixed assets
Leasehold Property and land Renovations/improvements Furniture& fit out Vehicles Equipment / tools 2000 10000 2000 10000 5000 5000 3000 12000 3000 11000 6000 5500 5000 15000 4000 13000 7000 6500

Computer equipment

15000

15500

16000

Total assets
Current / short-term liabilities Credit cards payable Accounts payable Interest payable Accrued wages Income tax Long term liabilities Loans 1000000 1200000 1500000 1000 2000 300 500 1000 1500 2500 350 550 1500 2000 3000 400 600 1600

Profit & loss forecast

Profit &loss forecast Sales Less cost of good Gross profit/net sales Expenses Accountant fees Advertising & marketing Bank fees charges Bank interest [year 1] 100000 20000 80000 30000 1000 1500 1000 300 [year 2] 1500000 30000 120000 35000 2000 2000 1200 400 [year 3] 2500000 40000 210000 40000 2500 2500 1300 500

Credit card fees Utilities (electricity,gas,water) Telephone Lease/loan payments Rent & rates Motor vehicle expenses Repairs & printing Stationery & printing Insurance Superannuation Income tax Wages (including pays)

200 10000 6000 20000 100000 3000 1000 1000 20000 1000 5000 3000

300 12000 6500 30000 120000 4000 1500 1200 30000 2000 5000 4000

400 13000 7000 40000 150000 4500 2000 1500 35000 2500 5500 5000

Supporting Documentation
Here given below some statistical data about frozen food. Here we try to show the acceptability of frozen food as well as market share of frozen food.