SWOT Analysis of Star City: Where a world of excitement, entertainment and education awaits.

Category: Amusement Park/Theme Park Segment: People belonging to all age groups Target Group: Kids, teenagers and families from the Philippines and tourists from all over the world Strengths: As a famous and affordable weekend get-away, Star City has many strong assets. 1. Situated right at the heart of the metropolis. Close enough to home than any other amusement parks in the Philippines. 2. Located in the North Western part of Pasay where most of the tourist attractions are seen. Visiting the place will not only give you a fun-filled day but also tour around the area and see the nearby tourist attractions such as Cultural Center of the Philippines, Coconut Palace, Philippine International Convention Center, Manila Yacht Club and a lot more. 3. Focuses on providing families with maximum enjoyment through a stimulating array of indoor and outdoor attractions to captivate both the young and the young at heart. Contains a variety of rides and attractions meant for kids, adults and for the whole family. Kiddie Rides: Kiddie bumper cars that let kids enjoy the thrill of driving wit hout the hassle of the citys heavy traffic, a Ferris Wheel for Kids wherein kids can enjoy the feel of a ferris wheel minus the fear of heights, a Magic Tea Cup that could serve as a kids resting nest after playing inside playpens and/or ball pools, a Quack Quack seven-meter revolving kiddie ride that has six tubs/coaches designed as ducks each with four seating capacity, a Little Tyke that serves as an indoor fun and place to use their imagination while playing, and a Rodeo that let the kids enjoy a variety of modes of transportation from fire trucks to medics emergency vehicles.

Adult Rides: Jumping Star and experience a slow ascend to the top and a heart pounding drop as you fall weightlessly, come across playing with death for just a minute as you ride Star Flyer an inverted rollercoaster that was imported from California, enjoy the Wild River a ride that consists of over a dozen log boats (each with seating capacity of six adults) that travels down a channel propelled by a strong current of water, run down memory lane and drive with the classics Adult Bumper Car and Adult Bumper Boat, Blizzard is an adult roller coaster ride that will take you to an exciting experience. Give a go to riding Viking a pirate ship inspired adult ride that swings forward and backward horizontally, and for a unique and exhilarating experience, try the Zyklon Loop and Surf Dance a first and only of its kind in the Philippines a gondola ride that is about the height of a five-storey building; the 44-seat ride swings upwards, downwards, and sideways. Family Rides: Dragon Express is a newly themed roller coaster ride for the whole family. Visiting the Magic Forest offers a relaxing break from the tiring and exciting tour inside the park. Balloon Wheel is a giant Ferris Wheel that offers a panoramic view of the city from a height of 22 meters, accommodating 56 people at a time. Red Baron makes your child imagine himself/herself as the World War I ace flyer. An all-family coaster ride, Wacky Worm is themed as giant caterpillar that carries 36 people the double level track. Composed of 16 independently controlled units that can be turned, lifted and dropped, Telecombat is an allfamily ride simulating a mini space vehicle. Lastly is the Grand Carousel is the first double decked carousel in the country, showcasing an excellent European craftsmanship. It has a capacity of 72 people, regarded as the most popular all-family ride in the park. Top Attractions: The 4D Super Maxrider, Pirate adventure, a boat ride that will take you to the world of the most adventurous seafarers. You could see true-to-life Pirates sail throughout this amazing journey. Experience the ultimate laser adventure fight only at Lazer Blaster. Peter Pan is a walk-through spell binding fantasy attraction bringing to life the tale and adventures of Peter Pan, Captain Hook and the rest of the kids. Travel through time with the walk-through attraction from Dinosaur era to computer ages at Time Tunnel. Snow World is considered to be one of the most favourite Star City attractions, come inside to meet Snowman and experience winter without the hassle of going out of the country. Be thrilled with the realistic design of a walk through attraction themed after the Egyptian legends and fabled stories of the mummy in Kilabot ng Mummy. Similar to Kilabot ng Mummy is Dungeon and Gabi ng Lagim wherein youll be horrified with ghostly legends of zombies, Filipino mythical creatures like aswang, tyanak, kapre, dwende and others that will leave you in horror. Last is the Land of Giants where you would see the physical world in a bigger picture. 4. Does not only serve for your amusement, but also fills in your food cravings. In terms of dining, people can also find several restaurants and fast food chains inside. 5. Features bazaars where people can purchase cheap clothes, faux jewelry, toys, footwear and bags which prices are similar to other flea markets in Manila.

Weaknesses: Star Citys main weakness comes in the way people perceived the amusement park. 1. Star City is old and has been operating since 1991. Most of the kiddie rides are old but functional. The rides are not photogenic at all but they get the job done in entertaining the kids. 2. Adult rides placed indoors. (Blizzard) 3. Carnival Layout. In the effort to bring everything indoors, they sacrificed the zonings and location of the rides. 4. Marketing is poor. The website is outdated with photos that are not updated. Their brochure is only a map with outdated attractions. 5. There are accidents that already happened here that led to the death of girl who fell from Wild River last 2006 and a man who fell from Star Flyer last 2009. Opportunities: There are some opportunities that the park should consider in order to boost their number of visitors. 1. Near Star City is the Star Theater and Aiw Theater. After every show itineraries in the said theatres, people can go and spend time in Star City. 2. Parking Space. There is no room for hassle for people going to the said amusement park for there is an appropriate place and time for their cars to be parked. PARK LOCATION: Star City is located at Star City, Sotto St., CCP Complex Roxas Blvd., Pasay City. PARK SCHEDULE: Monday Thursday 4:00 PM onwards | Friday, Saturday Sunday/Holiday 2:00 PM onwards 3. Promo Packages. School Tours, Birthday Parties, or any Corporate Events. A school field trip like no other, not just a memorable birthday celebration but an exciting one, a unique place for organizing company events/outing would be peculiar if spent in Star City. 4. Apart from the usual rides, the annual events and shows have great crowd pulling potential. 5. By introducing new attractions/rides from time to time, the park can attract more and more visitors.

Threats: 1. Although Star City has proven to be a successful amusement park, it also has its competitors: Enchanted Kingdom in Laguna and Gloria Fantasyland, housed inside Gloria de Dapitan in Dapitan. Enchanted Kingdom is a theme park that boasts of rides and attractions within seven meticulously themed zones interspersed with food and merchandise outlets and kiosks as well as various game stands also added to the enchanting experience, away from the day -to-day realities of life. Glorias Fantasyland is a world class theme park located in Dapitan City it is the biggest theme park outside of Metro Manila and is comparable to Luzons Enchanted Kingdom and Star City, and maybe even Disneyland, an international theme park; the park does not look like a perya as others may think it is it has a land area of almost 4 hectares with several state of the art rides that has colorful and attractive designs and lightings, and entertainment shows that both kids and adults will surely enjoy the fun and thrilling experience. 2. Direct Competition. There are rides that are similar to those rides in Enchanted Kingdom such as Wild River (aka Jungle Log Jam), Viking (aka Anchors Away) and Zyklon Loop (aka Space Shuttle). A possibility that people might compare which park would give them a better experience in riding these extreme rides. 3. Food price. There are a lot of food stalls inside the park but most of these offer more expensive treats as compared to those in front or outside Star City. Star Citys extra income might be at stake. 4. The park operates in a very competitive environment, where lack of innovation can prove to be a disaster. COMPETITORS! 1. Enchanted Kingdom in Laguna 2. Gloria Fantasyland, housed inside Gloria de Dapitan in Dapitan.