February 8, 2014 Dear Friend: The Spring 2014 Yakima Valley Senior Expo is set for Thursday April

24, 2014 and as an advertiser in the Senior Times or previous Expo participant we want to give you first choice of your booths location. As you probably know, we almost sold out last year and expect to fill up again this year. This is the senior trade show that delivers the traffic! Our commitment to marketing and advertising is what makes us different and what delivers the crowds of seniors looking at your product or service. We have a strong ad budget again this year, and will, once again, supplement our marketing program with an extended radio campaign. The Senior Expo will feature products and services from up to 50 area businesses and social service agencies in a trade show format. We have a number of pre-event marketing plans set which will fill the Expo with active, interested senior buyers ... anxious to talk with you on a face-to-face basis. We will be running our popular Treasure Hunt promotion -- getting each of our senior buyers who attend the Expo to visit every booth in the show. Please review the attached information and call if you have any questions. To reserve a space, complete the enclosed application and return it with $375 as soon as possible. (Of course, we will be happy to bill existing clients.) We will begin offering booths to non-advertisers soon. All spaces are reserved on a first-come, first-served basis, so please complete the contract or contact us as soon as possible so we can reserve your space. Were sure the leads provided will more than repay your $375 investment. Thank you; we look forward to helping you market to Yakima area seniors. Best regards,

Bruce Smith, Publisher

416 S. Third Street Post Office Box 2052 Yakima, Washington 98907 (509) 457-4886 Tri-Cities Phone (509) 735-0678 Fax (509) 457-5214

A Publication of Yakima Valley Publishing, Inc.

Spring SENIOR EXPO

YAKIMA VALLEy

SR. EXPO FACT SHEET

Overview Date/Time Place

Yakima's best and only showcase of senior citizen products and services. Thursday April 24, 2014, 10:00 AM to 4:00 PM Howard Johnson Hotel (Former Red Lion Gateway and Holiday Inn) 9 North 9th Street, Yakima, Washington 98901 Central Washington Senior Times PO Box 2052 416 S. Third St. Yakima, Washington 98907 (509) 457-4886 Fax (509) 457-5214 Central Washington Senior Times David Flink and Bruce Smith 50-plus expected Expected product and service categories include insurance, healthcare, investments, travel, hearing aids, community organizations, retirement living, fitness, political candidates, pharmaceuticals, eyewear, recreation, vehicles, security, lawncare, memorials, dining and convalescent centers. 8' x 8' (actual space size varies; a few slightly larger spaces available. One 6 skirted table and two chairs provided.) $375 per space, $700 for two. Free for senior citizens

Organizer

Sponsors Coordinators Exhibitors Vendors

Space Size Space Cost Admission

What Is The Senior Times? A monthly tabloid newspaper, established in 1984, delivered to 4,500 Yakima County households with at least one resident aged 55-plus and 2,000-plus drop site copies at retirement homes, senior centers, etc. for a total circulation of more than 6,500. Estimated readership is 15,000. Market Reach: Yakima County including Prosser, Yakima, Selah, Tieton, Terrace Heights, Cowiche, Naches, Gleed, Union Gap, Wapato, Toppenish, Zillah, Granger, Grandview, Sunnyside and more.

Spring SENIOR EXPO

Central Washington Senior Times

YAKIMA VALLEy

MARKETING PLANS

Front page stories promoting the Senior Expo will be featured in the February, March, and April issues of the Senior Times. Each issues coverage will be progressively more detailed and generate more and more interest among the Senior Times 15,000-plus readers. The April issue (delivered just days before the Expo) will contain a special section devoted entirely to the Senior Expo. Preliminary plans for the special section include a floorplan demonstrating the depth and breadth of the products, services and companies on display and a full-length feature article highlighting the various exhibitors and aspects of the Expo. Each Senior Times issue will contain various ads worth several thousand dollars emphasizing, re-emphasizing and finally driving home the facts of the Expo. At least one ad will also contain a clip-out admission ticket good for free admission of the bearer and guest(s).

Admission Tickets
Five thousand admission tickets will be printed and distributed in a variety of ways. These 5,000 tickets are in addition to the tickets printed in the Senior Times. These tickets will be made available to exhibitors as soon as the exhibitor commits to participate in the Expo. Within reason, exhibitors will be given as many admission tickets as they can distribute. Many exhibitors will insert the tickets in billing statements, newsletters, etc. Admission tickets will also be made available to seniors through senior organizations, groups, retirement homes, senior apartments and mobile home courts, etc. Although no admission will be charged at the door, these tickets endear the senior to the exhibitor that provided the ticket.

Public Relations
In April, we will begin promoting the Expo through the news media. We will issue press releases announcing the Expo and try to generate as much exposure through the news programs and pages as possible. On the day of the event, all of the media (particularly the broadcast media) will be personally invited to attend the show early in the day and hopefully broadcast information about the show throughout the day.

Paid Media
A strong advertising campaign and a series of articles will run for three months in the Yakima Valley Business Times. In addition to the strong campaign being conducted in the Senior Times, we will purchase ads in the Yakima HeraldRepublic a day or two before the Expo as well as on the day of the Expo. In order to try and target senior citizens through the Herald as best as we can, we will run the ads in the obituary section. We will also invest in a radio ad campaign worth several thousand dollars to remind seniors of the Expo.

Treasure Hunt
In addition to bringing as many seniors to the Expo as possible, we strive to bring them to your booth during the show. Our Treasure Hunt contest (in which seniors must have an entry form initialled by each Expo vendor to be eligible for a series of door prizes) has proven extremely successful in drawing more than half of the attending seniors directly to vendor booths.

APPLICATION AND CONTRACT FOR EXHIBIT SPACE

Organizing Sponsor

To Be Held At The Howard Johnson Hotel (Former Red Lion Gateway & Holiday Inn) Nine North Ninth Street Yakima, Washington Thursday, April 24, 2014

Any balance will be due by April 24, 2014. Please make check payable to CENTRAL WASHINGTON SENIOR TIMES. No partial refunds on cancelled spaces after April 15, 2014. We are pleased to bill current clients.

EXPO Booth Investment

Booth Space - No ad q One Booth$375 q Two Booths$700 Booth Space + 1/4 pg ad One Booth q $560 B&W ad q $625 Color ad Two Booths q $885 B&W ad q $950 Color ad Booth Space + 1/2 pg ad One Booth q $735 B&W ad q $810 Color ad Two Booths q $1,060 B&W ad q $1,135 Color Booth Space + Full pg ad One Booth q $1,035 B&W ad q $1,120 Color ad Two Booths q $1,360 B&W ad q $1,445 Color

Need electricity at your booth? q Yes!

Requested Space Number(s)______________________________________________________________________
(Space assignment priority will be determined by the date of application accompanied by deposit or payment in full. The show management reserves the right of assignment and to curtail exhibits, in whole or part that, in managements opinion, reflect against the character of the show. Management will provide a draped table and two chairs, only.) STATEMENT OF THE NATURE OF THE EXHIBIT AND TYPE OF PRODUCTS TO BE DISPLAYED. Exhibitor authorizes the Show to make use of the following information. Please be specific, non-hype and 25 words or less. This is the information we will use in our advertisements. _____________________________________________________________________________________________________________________ _____________________________________________________________________________________________________________________ ____I wish to pay by credit card. Please contact me for my info. Name of Company ______________________________________________________________________________________________________ Address to send Exhibitor Information________________________________________________________________________________________ City___________________________________________________________ State__________________ Zip _________________________ Local Street Address_____________________________________________ State__________________ Zip ________________________

( ) Person in Charge of Exhibit_______________________________________________ Phone:_________________________________________ PLEASE PRINT OR TYPE ( ) Local Contact if Different_________________________________________________ Fax: __________________________________________ *NOTE FOR NEW CLIENTS: DEPOSIT MUST ACCOMPANY THIS FORM IN ORDER TO BE PROCESSED. PAYMENT AGREEMENT: Exhibitor agrees to pay for rented space as follows: _______________________________________________________ _____________________________________________________________________________________________________________________ _____________________________________________________________________________________________________________________ This application for exhibit space at the Yakima Valley Senior Expo, if accepted by show management, will become a contract between applying exhibitor and Central Washington Senior Times, which is the show management. EXHIBITOR: Agrees to all the terms and conditions of this contract X ______________________________________________________ AUTHORIZED SIGNATURE Title____________________________ Date____________________ MANAGEMENT: Central Washington Senior Times Accepted by ______________________________________________ AUTHORIZED REPRESENTATIVE

Organizing Sponsor

416 S. Third Street PO Box 2052 Yakima, WA 98907 509-457-4886 Fax: 509-457-5214

1. USE OF SPACE a. LIABILITY-The Exhibitor is entirely responsible for the space leased by him and shall not injure, mar or deface the premises and the Exhibitor shall not drive, nor permit to be driven any nails, hooks, tacks or screws in any part of the building. Furthermore, Exhibitor shall not affix to the walls or windows of building any advertisement, signs, etc. or use Scotch tape, masking tape or any other adhesive type materials on painted surfaces. The Exhibitor agrees to reimburse the facility, and/or decorator, for any loss or damage to the premises or equipment occuring in the space leased to the Exhibitor. Show management and their sponsors shall not be liable for failure to perform its obligations under this contract as a result of strikes, riots, acts of God, or any other causes beyond its control. b. AISLES-The aisles, passageways and overhead spaces remain strictly under the control of the Management, and no signs, decorations, banners, advertising matter or special exhibits will be permitted in them except by special written permission of the Management. All exhibits and their personnel must remain within the confines of their own spaces and no Exhibitor will be permitted to erect signs or display products in such a manner as to obstruct the view, occasion injury or disadvantageously affect the display of other Exhibitors. No interference with the light or space of another Exhibitor will be permitted. c. SPACE-The space contracted for is to be used solely for Exhibitor whose name appears on the Contract, and it is agreed that Exhibitor will not sublet or assign any portion of same without the written consent of the Management. In the event Exhibitor fails to occupy or use their space or to have their exhibit completed and in place by the opening of the show, they shall forfeit their right to the space, all prepaid rents, and upon demand pay any rental balance owing to Management. d. ALL DEMONSTRATIONS or promotional activities must be confined within the limits of the purchased space. Noise resulting therefrom must not interfere with the other exhibitors. e. RESTRICTIONS-The Management reserves the right to restrict or remove exhibits, without refund, that may have been falsely entered, or may be deemed by the Management unsuitable or objectionable. This restriction applies to noise, P.A. systems, persons, animals, birds, things, conduct, printed matter, or anything of a character that may be objectionable to the show or the Management. f. OFFENDERS will be asked to leave the area if any of the above are violated: and as an exhibitor offender no refund will be given. 2. RULES FOR EXHIBITS: a. ALL BOOTHS and decorations MUST comply with the facility regulations, city ordinances and local fire codes. Any violations may result in the removal of any materials found to be in violation. Materials for booth decorations and construction must be fire retardant. Contact the show Management if at all in doubt. b. INSTALLATIONS-Any special carpentry, wiring,telephone lines, electrical or other work, gas, steam, water or drainage connection shall be installed at the Exhibitors expense. c. LICENSES-Any and all City, Municipal, State or Federal licenses, inspections or permits as required by law of any Exhibitor in the installation or operation of his display shall be obtained by the Exhibitor at his own expense prior to the opening of the show.

TERMS and CONDITIONS

d. RIGHTS OF MANAGEMENT IN EVENT EXHIBITION IS NOT HELDManagement shall not be liable for any damages or expense incurred by Exhibitors in the event the show is delayed, interrupted or not held as scheduled; and if for any reason the Show is not held, Management may retain so much of the amount paid by Exhibitors as is necessary to defray expenses already incurred by the Management. e. TERMS AND CONDITIONS-This Contract contains all the terms and conditions agreed on by the parties hereto, and no other agreements, oral or otherwise regarding the subject matter of this contract, shall be deemed to exist or to bind any of the parties hereto. f. SECURITY FOR RENTAL-Failure on the part of the Exhibitor to pay the rental as specified under the contract shall entitle Management to seize all merchandise, materials, and exhibits displayed by the Exhibitor at the within described show and to retain the same as security for any unpaid rental amount owing hereunder. Upon the expiration of seven days after such seizure, Management shall have the right to dispose of same without notice to the Exhibitor in such manner as Management, in its absolute discretion, deems appropriate, whether by public or private sale in the manner determined solely at Managements discretion, and without any obligation on the part of Management to effect any manner of publication respecting the date or any details or information as to when or how such sale is to be carried out. g. AMENDMENTS-Exhibitor agrees to abide by decisions of the Management concerning all matters pertaining to the administration and success of the show which are not specifically stated. h. ATTORNEY FEES-In the event suit or action is brought by any party under this agreement to enforce any of its terms, it is agreed that the prevailing party shall be entitled to a reasonable attorney fee to be fixed by the trial and appellate courts. Venue shall be Yakima County. 3.SECURITY-Neither the Management, facility management nor our insurance company are financially liable for the losses or mysterious disappearance of any kind. We recommend all exhibitors contact their insurance agents to confirm proper coverage of exhibit materials. (Please read carefully the coverage provided by decorators and shipping companies to determine if additional coverage is necessary.) Any additional security must be arranged by the Exhibitor at their own expense, directly from the facility. 4. CANCELLATION AND REDUCTION POLICY- Any cancellations or changes MUST BE IN WRITING and received by our office no later than (30) thirty days prior to THE EVENTS opening day. Upon written request, refunds will be made and any reduction in booth space is subject to a $100.00 penalty for each cancelled booth. 5. GENERAL-Exhibitor badges may be picked up by an authorized representative at the Show Office during move-in. Your business card will be placed in a plastic cover. Therefore, PLEASE bring business cards for all personnel working in your booth. 6. LIABILITY - Neither the Yakima Valley Senior Expo, the facility location, The SENIOR TIMES, their representatives, nor any member of the above named will be responsible for any injury, loss or damage that may occur to the exhibitor. The Exhibitor, on signing the contract, expressly releases the aforementioned from any and all claims for such loss, damage or injury. 7. FLOOR PLAN- All space reservations are tentative. Show management reserves the right to change the show's floor plan without notice.

Post Office Box 2052 416 South Third Street Yakima, WA 98907 (509) 457-4886 Fax (509) 457-5214 Move In
Thursday, April 24, 2014 8:00 AM to 10:00 AM

Central Washington Senior Times

SHOW HOURS Thursday April 24, 2014 10:00 AM to 4:00 PM

Move Out

Move In Must Be Done By 10:00 AM

Thursday, April 24, 2014 4:00 PM to 6:00 PM HALL MUST BE VACATED BY 6:00 PM

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Spring 2014 Yakima Valley Senior Expo

To Reserve Table, Call 509-457-4886

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This Tentative Floorplan Will Be Revised To Fit The Actual Number Of Vendors All Booths Are Assigned On A First-Come, First-Served Basis

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