TASK 8 AUDIENCE RESEARCH-QUALITATIVEAUDIENCE PROFILE AND FOCUS GROUPS

TASK 8 TARGET AUDIENCE RESEARCH USING QUALITATIVE METHODS SUCH AS

FOCUS GROUPS
The stereo typical audience profile
Who mainly listens to that music the genre is stereotyped to be associated
amongst males
Gender -male
Age - 16-24
Social class working class
Ethnicity English/white
Interests More serious and in deep sense of music, dark clothing, being
unique to the majority
Dress sense Dark clothing, Tattoos, long and dark hair,
Why they listen to Rock they listen to it as it brings forwards some darker
and serious issues. It goes against the rules and the music often leads to an
adrenalin boost.
How often they listen to the music very frequently, it makes them feel
comfortable and they become more relaxed.
What they would like in magazines they would the magazines to contain current artist who refer to
the genre, interviews, latest news of the stars, gigs and current trends.

My target audience (PROFILE OF TYPICAL AUDIENCE)

General background
Name - Liam
Age - 17
Ethnicity English/white
Lives in Solihull, West Midlands
Currently is a student

Feelings about music magazines

Reads some rock music magazines, the main one
being Kerrang. Feels the magazines give you an
insight but they could be aimed more at a
younger as well as older generation.

How she uses music

Attends many concerts with friends and
enjoys to atmosphere that you get there.

Plays music loud and often listens in

public to stay relaxed and calm.

Does find allot of society annoying

as they have a different attitude
toward the music genre.

His music magazine preferences

Concentrates on
keeping a scruffy
appearance which is
unique to the
majority.

In a music magazine he would like to

see pictures of his bands, the picture
must represent emotion and the genre
Also would like the latest news,
trends, gigs and the text must be dark
but clear.

Likes to know about

small rock bands
that are local and
cheap to watch at a
gig

Likes to go against
the rules and not live
to what is seen as
normal

Target Audience Research based on the focus group

For the task I found a focus group of 6 people and asked them questions about the genre and what
their expectations are of a music magazine.
The 6 boys I asked were all followers of rock with a similar interest to me for a music
Hudson H
Matt R
Matt B
Phill C
Alex C
I asked them 10 questions and wrote down their main responses:

Summary of results
SECTION 1-THE FRONT COVER (QUESTIONS 1-3)

1. Front cover what images would you like?

The images on the front cover should be a single picture that should take up the majority of the page and
be eye-catching, the model should be male and meet some of the stereotypes and target audience of my
magazine.

2. What would like to see on the front cover e.g. sell lines?
For a rock magazine, there should sell lines which would interest the audience, there could me a mention of
famous artists of the genre. Also interviews and fashion stories to show the magazine has more to offer.

3. What colours would be appropriate?

The colours of the magazine should be dark to associate with the music, colors often reflect mood and
colors such as black and red mean that an unusual and anti-norm feeling is created.

SECTION 2 THE CONTENTS PAGE (QUESTIONS 4-6)

4. Contents page - what type of images would you like and how many?
There should be numerous images relevant to different articles (such as interviews)

5. How much images and text would you expect?

There should be some relevant text which goes along with both pictures, but there should be numerous images
so we know what is in the rest of the magazine so we continue to give our attention to the magazine.

6. What type of language?

The language should correspond to the genre, it should be fairly informal but yet descriptive of the article is
describing.

SECTION 3- THE DOUBLE PAGE SPREAD ARTICLE (QUESTIONS 9-12)

7. Double page what choice of images would you want?

There should be at least one image, it must be large and eye catching and reflect the genre. It should show
personality and due to the scale we can get a feel for the atmosphere and mood in which to the individual is
representing.

8. What would you prefer the article to be about?

The most typical way is to do an interview with the individual and it should be about some of their band
work but also about their lifestyle outside of what we already know. The interview would be on a new artist
which would mean that they could be introduced and the audience would find out vital information.

9. Would you prefer more image or text based articles?

There should be a dominant image but also there should be some related text which would fell up a quarter
of the double page spread. The image needs to draw attention and then they would read the article as they
want to know more.