degree project 14

illustrations by collin

the motor

what drives my degree project?

How can I build a community identity for graphic designers and industrial designers who are apart of the automotive culture?

the transmission

what are the goals of my project?

clutching goals
create a organization for these like minded peeps create better sense of design in the community provide a space for learning and growth nd work or jobs

the brakes

what objectives should I stop to?

highlight work give feedback receive feedback nd work or jobs

national organization chapter groups chapter events skill learning

community recognition impact

I found that people like to be recognized ! for their work, and having a community of ! like minded people who also practice the ! same skills it can be very productive. Firstly! the artist has a sense of fulllment but also it! allows them to get feedback that they may have! not gotten before. It also helps inuence those! who are just starting and need some guidance.

community building (military stance)

A community to grow in helps shapes the! future. From macro to micro there is a large! change in both community voice and a singular! more personal voice. !
!

Having a stake in the ground allows a person to! have purpose. They will work harder not only for! themselves but to impress and push the group to! be better. !

the chassis

what will stabilize my context?

internet space (website) national identity local chapters

community national & local Having a venue both in a large scale and a! closer local scale helps each member feel! apart of a unit. The impact that a small local ! chapter can be just as great as the larger ! national group. Being that on a local level ! single people can be appreciated. As that ! recognition builds it can reach a national level. ! You can have direct mentorship to a broader ! inspiration to thousands of more. Its that balance! and inuence that weaves the thread of ! brotherhood. Plus it allows for the voice of each ! designer to be really heard and or felt. !

the wheels

where will the content get grip?

highlighted work user feedback receive feedback work or jobs inspiration

skill learning local events

the driver

who will get behind the seat?

graphic designers industrial designers videographers & photographers

who are automotive professionals & enthusiasts

the build

what it my schedule for the build?

week 4
review the hierarchy of groups of AIGA & IDSA & begin identity! mood boards, asset building.

week 5
start logo brand, color pallet development, working on national! identity, hierarchy of leadership development.

week 6
test and get feedback

week 7
begin local chapter identity work, color pallets, research previous! examples of national to local identities and how they work.

week 8
start to package local and national identities, print media, start! to work on web presence, web identity.

week 9
web identity progress, print material progress

week 10
gather personas & test work.

week 11
start to nalize work

week 12-4
open to change

the body

what is my solution to the problem?

To build a community identity for graphic designers and industrial designers who are apart of the automotive culture by providing a national and local and space both on the internet and physical space that they can openly interact with others.

the dyno

what did the output provide?

How can I build a community identity for graphic designers and industrial designers who are apart of the automotive culture?
create an identity build the community create a local and national voice provide a place where these people want to go