Professional Documents
Culture Documents
Assignment 4
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Assignment 4
PROMOTING & PRESENTING YOUR WORK AS A PHOTOGRAPHER
WORKSHEET
BRIEF: All photographers advertise themselves and their services. It is vital that a photographers work is seen in as many places as possible both online and offline. Even if they have a website they still require offline advertising. Examples are ! websites, business cards, flyers, photo!books, prints, exhibitions, connecting with social media ! e.g. Twitter, Facebook, Linkedin, Instagram, Flickr.
Research how photographers advertise themselves. Provide examples on your blog or in your sketchbook. Learn from this research and look at the various formats for advertising your photography.
DETAILS Research ! list websites, inspiration ideas.
Format of work ! website, print, exhibition How will you implement this?
Action Plan ! a to do list with dates from now until end of unit.
All photographers advertise themselves and their services. It is vital that a photographers work is seen in as many places as possible both online and offline. Even if they have a website they still require offline advertising. Examples are ! websites, business cards, flyers, photo!books, prints, exhibitions, connecting with social media ! e.g. Twitter, Facebook, Linkedin, Instagram, Flickr
Research how photographers advertise themselves. Provide examples on your blog or in your sketchbook. Learn from this research and look at the various formats for advertising your photography. The hand!in for this assignment is 30 final photographs presented in a professional way with a supporting blog or sketchbook. You can use work already done in other assignments.
Your starting point should be researching photographers and other creatives for inspiration. How do they market themselves? How do they present their work? Write a short biography about yourself & style of work What can you learn from this? What have you learnt from other assignments?
Look at the different formats available to you: website, printed, video, exhibition. What is your best plan of action? How can you best display your work? Make sure you choose categories as specified in the handbook.
HAND!IN ! Friday 25th April by 3pm go through hand!in in more detail next month
Resources: http://blog.noplasticsleeves.com/category/digital_portfolios/ http://www.jasontravisphoto.com/ http://www.day19.com/ http://www.simonhoegsberg.com/ http://theselby.com/ www.moo.com ! business cards http://www.flickr.com/groups/artofthebusinesscard/ http://thephotographersgallery.org.uk/home
Flyer/Card
Flyer/Card
Flyer/Card
http://blog.noplasticsleeves.com/?p=3939
http://www.computerarts.co.uk/tutorials/ 2d__and__photoshop/create_a_3d_business_card
Moo
http://uk.moo.com/partner/freepack/
http://content.photojojo.com/tips/12!awesome!photography!business!card! ideas/
PRINT Options available: Eldon ! professional printers up to A0 size. They also have different paper stock for photographers. UOP ! Anglesea Building (back) range of printers etc Reproprint ! by University House
Jessops / Boots or via online like Snapfish / Truprint (make sure th paper stock is high quality). Some of you might want to just print one or two photos?
Supreme - series of limited edition skateboard decks designed by photographer Marilyn Minter.
http://www.thecoolhunter.co.uk/ads
http://www.surfaceview.com/
Blurb ! http://www.blurb.com/ Magcloud ! http://www.magcloud.com/ Lulu / photobox / snapfish / Bob Books ! http://www.bobbooks.co.uk/ iPhoto Newspaper Club ! http://www.newspaperclub.co.uk/ Loads of sites out there to create your books vary by price and location. Allow time for them to be printed and delivered ! check times An excellent way to promote your work. Gives people the option to design their own books. Templates
self publishing
http://blog.noplasticsleeves.com/?tag=self-promo
http://selfpublishbehappy.com/
http://www.bjp-online.com/british-journal-of-photography/report/ 1650584/self-publishing-photographers
ALTERNATIVE FORMATS
HORIZONTAL SCROLLING
http://www.cottoncandyweddings.co.uk/
VERY SAVVY
http://www.chasejarvis.com/
http://www.thedieline.com/blog/ 2010/9/15/dsreps-2010-photographerpromo.html
Online
which would then be added to cvs, business cards etc Important to research and test out the pros and cons of a few
Lots of choice out there ! examples to follow. Dont have to know code ! templates
Online Portfolios
KROP -
Creative Database
http://www.krop.com/creativedatabase/
Online Portfolios
KROP
Free basic template and limited space Pay for more options/space/template Good site to be hosted on + Jobs board No integrated blog Lots of creatives have their own site
plus an account on Krop - widen the net / hit as many online formats as possible - GET YOUR WORK SEEN
Online Portfolios
Cargo Collective
http://cargocollective.com/
Online Portfolios
Cargo Collective
Free basic templates and limited space Pay for more options/space/template Good site to be hosted on No integrated blog Lots of creatives have their own site plus
an account on cargo like krop - widen the net / hit as many online formats as possible - GET YOUR WORK SEEN
http://www.indexhibit.org/ http://www.tumblr.com/
Website Design
http://siteinspire.com/showcase
http://avors.me/
THEMES
Mobile
Also use http://instagr.am/ and
http://www.eyeem.com/ to get your work seen - join groups etc
Good list
http://photo.tutsplus.com/articles/shooting!articles/top!tips!for!self!promotion!and! why!its!so!important/ http://glazemoo.blogspot.com/2011/03/flickr!alternative!image!hosting!and.html
Social Media
Important to have accounts with: Twitter Facebook Linked In (best platform for networking) Possibly Google+ / Pinterest / FFFound Need to ideally have these all linked up
Social Media
Talk about your progress in making your
portfolio
Ask for feedback and help Blog / tweet about work that inspires you Make contacts in your discipline Post images / sounds etc in progress Be savvy with the words etc
Savvy
Read magazines / journals / world WIRED / MONOCLE etc Keywords ! use these on your sites for
Combined
All of your elements should be combined
to work together in harmony
Do not clutter ! make it simple Online / Social Media Offline ! cv / cards / flyers / printed
books + portfolios
Domain Name
if you buy a domain name for example www.natt.evans.co.uk then your email would be info@natt.evans.co.uk
https://www.123!reg.co.uk/
http://uk.godaddy.com/
http://www.birdsofafeatherblog.com/ http://yd84.deviantart.com/gallery/#IN!DA!CAR http://mattewithborders.blogspot.com/ http://www.v1gallery.com/artist/show/3 http://www.otto!otto.com/2009/01/sketchbook!lucy! hamblin!17/ http://www.carlkleiner.com/ http://denis.darzacq.revue.com/ actualite.shtml Terry Richardson Collectable Doll
http://www.samuelmanso.com/
http://jackdaly.me/
Flyer/Card Flyer/Card
http://www.mattsills.co.uk/
Examples
sketchbooks
MAKE SURE YOU TAKE SCREEN GRABS
HTTP://LUKEOBRIEN.CO.UK/WORK/LUKE-OBRIEN-PHOTOGRAPHY.HTML
HTTP://JACK-DALY.TUMBLR.COM/
HTTP://PIKCHURSUNIT.BLOGSPOT.CO.UK/
Examples - sketchbooks
Examples
Examples - sketchbooks
Examples - blogs
http://sd-digialphotography.tumblr.com/
Examples - blogs
http://jack-daly.tumblr.com/
THINK OF: Quality of photographs, Layout, colour, font, logo. Typography is very important. Look at the resources and be inspired = learn BE CONSISTENT WITH YOUR PRESENTATION OF WORK. Put your website url and contact details on the card/s.
As before put all ideas and processes in your blogs/sketchbooks. PLAN OUT YOUR CAMPAIGN CAREFULLY ! allow time . . Put your website address and contact details on any printed work. Websites MUST be LIVE! You can use Tumblr etc . .