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Digital Photography

Assignment 4 PROMOTION & PRESENTATION

Assignment 4
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Promoting & Presenting your work as a photographer


All photographers advertise themselves and their services. It is vital that a photographers work is seen in as many places as possible both online and offline. Even if they have a website they still require offline advertising. Examples are ! websites, business cards, flyers, photo!books, prints, exhibitions, connecting with social media ! e.g. Twitter, Facebook, Linkedin, Instagram, Flickr Research how photographers advertise themselves. Provide examples on your blog or in your sketchbook. Learn from this research and look at the various formats for advertising your photography. The hand!in for this assignment is 30 final photographs presented in a professional way with a supporting blog or sketchbook. You can use work already done in other assignments. Your starting point should be researching photographers and other creatives for inspiration. How do they market themselves? How do they present their work? Write a short biography about yourself & style of work What can you learn from this? What have you learnt from other assignments? Look at the different formats available to you: website, printed, video, exhibition. What is your best plan of action? How can you best display your work? Make sure you choose categories as specified in the handbook. Resources: http://blog.noplasticsleeves.com/category/ digital_portfolios/ http://www.jasontravisphoto.com/ http://www.day19.com/ http://www.simonhoegsberg.com/ http://theselby.com/ www.moo.com ! business cards http://www.flickr.com/groups/artofthebusinesscard/ http://thephotographersgallery.org.uk/home THINK OF: Quality of photographs, Layout, colour, font, logo. Typography is very important. Look at the resources and be inspired = learn BE CONSISTENT WITH YOUR PRESENTATION OF WORK. Put your website url and contact details on the card/s. As before put all ideas and processes in your blogs/sketchbooks. PLAN OUT YOUR CAMPAIGN CAREFULLY Put your website address and contact details on any printed work. Websites MUST be LIVE!

HAND!IN ! Friday 25th April by 3pm

Assignment 4
PROMOTING & PRESENTING YOUR WORK AS A PHOTOGRAPHER

WORKSHEET

BRIEF: All photographers advertise themselves and their services. It is vital that a photographers work is seen in as many places as possible both online and offline. Even if they have a website they still require offline advertising. Examples are ! websites, business cards, flyers, photo!books, prints, exhibitions, connecting with social media ! e.g. Twitter, Facebook, Linkedin, Instagram, Flickr.

Research how photographers advertise themselves. Provide examples on your blog or in your sketchbook. Learn from this research and look at the various formats for advertising your photography.
DETAILS Research ! list websites, inspiration ideas.

Digital photographic imaging flow Chart


URBAN MOTION MUSIC / GIG DIGITAL DARKROOM NIGHT LIGHT CANDID PORTRAIT
=''5:&3%&" >./%(!#01%-"' 6-4..'%(#9(".(?<

Format of work ! website, print, exhibition How will you implement this?

SEASIDE WEATHER LANDSCAPE / CITYSCAPE COMMERCIAL NATURE ARCHITECTURE

!"#$%&"'()*!+( '%,%-"(-./%( '#01%-"'(2/.3("4%(,5'" 678(94.".:/;94'<

Subject/s chosen ! see flowchart on page 2

Action Plan ! a to do list with dates from now until end of unit.

FASHION / CULTURE ABSTRACT HUMAN FORM SELF - INITIATED

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Remember to do evaluation on the final 30.


Have you described your subjects processes clearly and concisely ? Have you considered and examined the merits and problems of the subjects? Have you evaluated your subject matter, equipment and editing? What you would do differently?

All photographers advertise themselves and their services. It is vital that a photographers work is seen in as many places as possible both online and offline. Even if they have a website they still require offline advertising. Examples are ! websites, business cards, flyers, photo!books, prints, exhibitions, connecting with social media ! e.g. Twitter, Facebook, Linkedin, Instagram, Flickr

Research how photographers advertise themselves. Provide examples on your blog or in your sketchbook. Learn from this research and look at the various formats for advertising your photography. The hand!in for this assignment is 30 final photographs presented in a professional way with a supporting blog or sketchbook. You can use work already done in other assignments.

Your starting point should be researching photographers and other creatives for inspiration. How do they market themselves? How do they present their work? Write a short biography about yourself & style of work What can you learn from this? What have you learnt from other assignments?

Look at the different formats available to you: website, printed, video, exhibition. What is your best plan of action? How can you best display your work? Make sure you choose categories as specified in the handbook.

Digital photographic imaging flow Chart


URBAN MOTION MUSIC / GIG DIGITAL DARKROOM NIGHT LIGHT CANDID PORTRAIT SEASIDE WEATHER LANDSCAPE / CITYSCAPE COMMERCIAL NATURE ARCHITECTURE FASHION / CULTURE ABSTRACT HUMAN FORM SELF - INITIATED
!"#$%&"'(@5,,( -/%;"%(;(@./A5&:( 1.#/&;,(60,.:(./( 'A%"-40..A<(;&$(;( 9/.2%''5.&;,(9/%'%&";"5.&( .2(B5&;,(53;:%' !"#$%&"'()*!+( '%,%-"(-./%( '#01%-"'(2/.3("4%(,5'" 678(94.".:/;94'< =''5:&3%&" >./%(!#01%-"' 6-4..'%(#9(".(?<

HAND!IN ! Friday 25th April by 3pm go through hand!in in more detail next month

Resources: http://blog.noplasticsleeves.com/category/digital_portfolios/ http://www.jasontravisphoto.com/ http://www.day19.com/ http://www.simonhoegsberg.com/ http://theselby.com/ www.moo.com ! business cards http://www.flickr.com/groups/artofthebusinesscard/ http://thephotographersgallery.org.uk/home

Flyer/Card

Flyer/Card

Flyer/Card

http://blog.noplasticsleeves.com/?p=3939

The Best of Business Card Design

and an excellent website: http://creativebits.org/cool_business_card_designs

http://www.computerarts.co.uk/tutorials/ 2d__and__photoshop/create_a_3d_business_card

It even has a watermark

MOO LUXE CARDS

Moo

http://uk.moo.com/partner/freepack/

http://content.photojojo.com/tips/12!awesome!photography!business!card! ideas/

PRINT Options available: Eldon ! professional printers up to A0 size. They also have different paper stock for photographers. UOP ! Anglesea Building (back) range of printers etc Reproprint ! by University House

Jessops / Boots or via online like Snapfish / Truprint (make sure th paper stock is high quality). Some of you might want to just print one or two photos?

A converted old picture book

Supreme - series of limited edition skateboard decks designed by photographer Marilyn Minter.

http://www.thecoolhunter.co.uk/ads

http://www.surfaceview.com/

Workshops in Eldon have a fabric printer

Blurb ! http://www.blurb.com/ Magcloud ! http://www.magcloud.com/ Lulu / photobox / snapfish / Bob Books ! http://www.bobbooks.co.uk/ iPhoto Newspaper Club ! http://www.newspaperclub.co.uk/ Loads of sites out there to create your books vary by price and location. Allow time for them to be printed and delivered ! check times An excellent way to promote your work. Gives people the option to design their own books. Templates

self publishing

http://blog.noplasticsleeves.com/?tag=self-promo

http://selfpublishbehappy.com/

http://www.bjp-online.com/british-journal-of-photography/report/ 1650584/self-publishing-photographers

good article at the BJP

ALTERNATIVE FORMATS

HORIZONTAL SCROLLING

Good Example - Cotton Candy

http://www.cottoncandyweddings.co.uk/

Good Example - Chase Jarvis

VERY SAVVY

http://www.chasejarvis.com/

FILMED HIS BOOK BEING MADE

http://www.thedieline.com/blog/ 2010/9/15/dsreps-2010-photographerpromo.html

Vital that your showreel / portfolio of work is


available to view online in some form

Online

Many students buy their own domain name

which would then be added to cvs, business cards etc Important to research and test out the pros and cons of a few

Lots of choice out there ! examples to follow. Dont have to know code ! templates

Online Portfolios

KROP -

Creative Database

http://www.krop.com/creativedatabase/

Online Portfolios

KROP

Free basic template and limited space Pay for more options/space/template Good site to be hosted on + Jobs board No integrated blog Lots of creatives have their own site
plus an account on Krop - widen the net / hit as many online formats as possible - GET YOUR WORK SEEN

Great for research

Online Portfolios

Cargo Collective

http://cargocollective.com/

Online Portfolios

Cargo Collective

Free basic templates and limited space Pay for more options/space/template Good site to be hosted on No integrated blog Lots of creatives have their own site plus
an account on cargo like krop - widen the net / hit as many online formats as possible - GET YOUR WORK SEEN

Great for research

Online Portfolios http://www.behance.net/ http://carbonmade.com/

http://www.viewbook.com/ http://www.coroot.com/ http://www.ickr.com/ http://shownd.com/ http://subfolio.com/ http://dropr.com/

http://www.creativehotlist.com/ http://www.portfoliobox.net/ http://www.agoodportfolio.com/ http://dribbble.com/ http://www.dripbook.com/

http://www.indexhibit.org/ http://www.tumblr.com/

Website Design

http://siteinspire.com/showcase

Moo.com have just purchased FLAVORS

http://avors.me/

http://clairesambrook.tumblr.com/ http://themecloud.co/themes/narnia/ http://www.untitledthemes.com/

THEMES

1.99 for theme

Mobile
Also use http://instagr.am/ and
http://www.eyeem.com/ to get your work seen - join groups etc

Good list
http://photo.tutsplus.com/articles/shooting!articles/top!tips!for!self!promotion!and! why!its!so!important/ http://glazemoo.blogspot.com/2011/03/flickr!alternative!image!hosting!and.html

Social Media
Important to have accounts with: Twitter Facebook Linked In (best platform for networking) Possibly Google+ / Pinterest / FFFound Need to ideally have these all linked up

Social Media
Talk about your progress in making your
portfolio

Ask for feedback and help Blog / tweet about work that inspires you Make contacts in your discipline Post images / sounds etc in progress Be savvy with the words etc

Savvy

Keep up to date with technology and how


this impacts your area policies etc

Read magazines / journals / world WIRED / MONOCLE etc Keywords ! use these on your sites for

searches and also add to social media ! all consistent

Combined
All of your elements should be combined
to work together in harmony

Do not clutter ! make it simple Online / Social Media Offline ! cv / cards / flyers / printed
books + portfolios

Domain Name
if you buy a domain name for example www.natt.evans.co.uk then your email would be info@natt.evans.co.uk

https://www.123!reg.co.uk/

http://uk.godaddy.com/

http://www.birdsofafeatherblog.com/ http://yd84.deviantart.com/gallery/#IN!DA!CAR http://mattewithborders.blogspot.com/ http://www.v1gallery.com/artist/show/3 http://www.otto!otto.com/2009/01/sketchbook!lucy! hamblin!17/ http://www.carlkleiner.com/ http://denis.darzacq.revue.com/ actualite.shtml Terry Richardson Collectable Doll

examples from students

http://www.samuelmanso.com/

Last year Student work on this module

http://jackdaly.me/

Options for final 30


Website ! MUST BE LIVE Photo Book ! loads of intro offers Magazine ! use Adobe InDesign Prints ! hunt around for free/cheap offers Exhibition ! could organise a group one? Other ! postcards, dvd etc

Flyer/Card Flyer/Card

http://www.mattsills.co.uk/

Examples

sketchbooks
MAKE SURE YOU TAKE SCREEN GRABS

HTTP://LUKEOBRIEN.CO.UK/WORK/LUKE-OBRIEN-PHOTOGRAPHY.HTML

HIGH QUALITY PRESENTATION OF YOUR WORK IS VITAL

HTTP://JACK-DALY.TUMBLR.COM/

HTTP://PIKCHURSUNIT.BLOGSPOT.CO.UK/

Examples - sketchbooks

Examples - show processes

Examples

MUST EVALUATE YOUR WORK AT THE END. THIS COULD BE VIDEOS

Examples - sketchbooks

Examples - blogs

http://sd-digialphotography.tumblr.com/

Examples - blogs

http://jack-daly.tumblr.com/

THINK OF: Quality of photographs, Layout, colour, font, logo. Typography is very important. Look at the resources and be inspired = learn BE CONSISTENT WITH YOUR PRESENTATION OF WORK. Put your website url and contact details on the card/s.

As before put all ideas and processes in your blogs/sketchbooks. PLAN OUT YOUR CAMPAIGN CAREFULLY ! allow time . . Put your website address and contact details on any printed work. Websites MUST be LIVE! You can use Tumblr etc . .

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