INTRODUCTION A bank is the financial institution that deals with money.

Banks do many things that are not included in the functions of offering deposit and loan services. They provide trust services, arrange mergers and acquisition, and guarantee payment from one party to another through letters of credit and other devices. Mainly bank is a commercial organization and commercial banks are profit making institution that collects deposits from the surplus unit of the society. The commercial banks act as the financial intermediary. As banks are profit earning concern! they collect deposit at the lowest possible cost and provide loans and advances at higher cost. The functions of commercial banks have changed as the need of the economy has changed. "ow a day there are various kinds of financial services are being performed and practiced in modern economy and many of them are very much helpful and up to dated to boost up the economy of today#s world. And we know one thing that changed the financial activities today marvelously that is technology. Technology has given commercial sectors a lot of opportunities to move forward rapidly and smoothly and to satisfy the people by providing their real time functionalities. As a result there is opened a new era of banking which is called $on line banking# are very much popular today which eventually made possible to building up today#s $e commerce#. %o we should introduce such technology into where the economy is weak to survive. 1.1 BACKGROUND OF THE REPORT: &e studied our courses on business studies from theoretical aspects. There was no scope to earn practical knowledge about business and its environment. 'nowledge is not fruitful one unless it is a combination of both theory and practical. (nder the department of Business Administration, BBA )rogram allows its student to study and analysis a selected organization in order to get a practical knowledge which also facilitates use of theoretical knowledge, students have already gathered. As a part of requirement of BBA )rogram, * was also assigned to prepare report titled+ ,-eneral Banking and Marketing %trategy of ".. Bank /td.0

This report will be prepared as partial requirement of the three month internship program for the BBA. "ational .redit and .ommerce Bank /imited 1"..B/2 has given me the opportunity to complete internship program. *n this report * will mainly concentrate on ,g General Banking and Marketing trateg! "# Nati"nal Credit and C"$$er%e Bank &i$ited'0. Basically this report will highlight about evaluation and assessment of "..B/ banking products 3 services. *nformation has taken from own observation of banking system during internship, bank#s website, Annual report and different banking oriented books. (.) OB*ECTI+E OF THE REPORT: The internship e4perience is meant to serve as a bridge between the theoretical learning of students and the practical application of the same. The main ob5ective of the report is to gain practical knowledge apart from our institutional teaching and also to acquire knowledge about the practice of banking business. Also the prime ob5ective of the report is to know the e4isting banking business in ".. Bank /td. The core ob5ectives of the study are as follows+ To get an overall idea about banking sector *dentify the marketing activities of the organization and work with them. To make an evaluation of the bank in terms of marketing strategy of banking product and strategy for over all banking. To find out how the general banking system works. To develop some recommendations for improvement in general banking and marketing strategy ,.) RATIONA&E OF THE REPORT: Theoretical knowledge is not enough for a student. Because the actuality has far difference between theoretical and practical knowledge. *t is necessary to apply the theoretical knowledge in the practical field. %o, these two may be synchronized. -enerally the internship program is launched for this purpose. 6ther purpose is that, to know about the rules, regulations, management 3 environment of an organization before

getting the 5ob. To accumulate that kind of e4perience will help for student to get a good 5ob or may also be another purpose of the study. -.) METHODO&OG. OF THE REPORT: The report is descriptive in nature. *n order to make the report more meaningful and presentable, two kinds of sources data and information have been used. 7egarding the organizational part, information required was collected within the organization from the different departments of "ational .redit and .ommerce Bank /td. Pri$ar! /"0r%e/: Among the primary sources, the main sources are+ 8. 9ace to face conversation with the respective personnel. :. 7elevant file study as provided by the officers concerned. ;. <irect interaction with the customers. =. )ractical work e4posures on different desks of the branch covered.

e%"ndar! /"0r%e/: 8. Annual reports of "..B/. :. )rinted forms and documents supplied by "..B/. ;. Booklets of international division of "..B/. =. <ifferent publications and 5ournals regarding banking activities and policies.

Doing work in Appointing %electing the >. as Auditor#s reports of "..B/. different an intern topic of the 1. &ebsite of "..B/ 1222.n%%3ank.%"$.3d department of study 2 NCCBL

)reparing outline

4.) FRAME5ORK OF THE O+ERA&& TRUCTURE OF THE TOTA& 5ORK:

<ividing the study work .ollecting information from "..B/ Analysis of collected data n information .ollecting secondary information

)reparation of the 9inal 7eport

1.) &IMITATION OF THE REPORT:

Ti$e li$itati"n: %hortage of time has always been a problem in research. *f more
time is available the findings will be more e4act and precise.

C"/t: Money is always a ma5or constraint. More funding will result in employing
better quality interviewers hence the data collection will be of better quality and the findings will be more accurate.