The force behind Million smiles

INTERNATIONAL DEVELOPMENT ENTERPRISES (INDIA)1

ABOUT IDEI
Mission
To Improve Equitably The Social, Economic and Environmental

Conditions Of Families In Need, With Special Emphasis On The Rural Poor, By Identifying Developing And Marketing Affordable, Appropriate And Environmentally Sustainable Solutions Through Market Forces

IDEI believes the poor are our customers and not recipients of charity.

IDEIs APPROACH
IDEI identifies and/or design technologies that are affordable, have high impact on alleviating poverty, are produced locally, are environmentally sustainable, and provide a return on investment of at least 100% in the shortest period of time IDEI makes these available in local markets through private suppliers On demand side, IDEI stimulates demand through rural promotions.
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Water - The key constraint

IDEIs Products Treadle Pumps for water lifting Drip Systems for water application

Compelling reasons for Micro Irrigation

Agriculture uses 80% of all water in India Per capita availability of land and water is consistently declining 70% of the population is dependent on agriculture Growing water and power demand for domestic, industrial and agriculture sectors

Drip acerage Going nowhere(?)

21 million ha potential in India Only 2% covered under drip (400,000 Ha)*

Maharashtra Kar / TN AP Rajasthan

33% 20% each 13% 2%

*Task Force on Efficient Utilisation of Water Resources, November 2004

Current initiatives
GOI MSMIP GGRC 400 crores for current year 2300 crores for next 3 years 1500 crores for next 10 years

All India 1.5-2Kcrores Capital Subsidy Equivalent amount of Bank Credit 500,000 Ha covered 2.5 % of potential* At this rate we will take till 2050 AD *Avg. cost of Drip per Hectare is INR 75,000 1,00,000

Current Products - Problems

Designed to last a decade Very expensive Designed for large plots High Pressure Designed to be accurate Use Pressure Compensating Drippers Clogging Do not meet needs of Small Holder farmers

Israeli Systems 40-50K/Acre ISI Systems 35-40K/Acre

No demand
Non-ISI Systems

P R I C E

20K/Acre

KB Drip - 250 7-10K/Acre

Not feasible
KB Drip - 125 4-6K/Acre
Pot Irrigation, Small area

WATER APPLICATION EFFICIENCY

More Photographs

KB DRIP

Reduces Entry Barrier Cost

Can be used for larger fields - System emission uniformity- 85 to 90%

Checking lateral end pressure by measuring the height of water in a clear plastic tube

Works at low pressure head (1-3 meter water column height)

A pennys worth of emitters

No clogging of the micro-tube emitter

Emitters are installed in the field using simple tools

Young man who installed the drip system for this 1000 m2 field of newly transplanted tomatoes

20-meter coil of 75-mm lay-flat sub-main tubing

Injecting fertilizer into the system with a medical inter-venous dripper

One kilogram role of lay-flat drip tubing (length = 160 m)

~25 cm

Laterals last 3-4 cropping seasons

New lateral

Lateral after 4 seasons

KB DRIP: Its significance

Has been tried out in 90 crops

350,000 farmers have purchased

Treadle Pumps promise water independence

Ensure Freedom from Poverty and Hunger

A small-holder friendly, affordable irrigation technology

Can draw water from underground aquifers

Easy to install, maintain and use

By men and women

By the old

Facilitate year round cultivation

Reduce small-holder dependence on rain-fed agriculture

Permits crop diversification

Smallholders enjoy food and income security

Are assured of adequate water for irrigation as and when they require

Vegetables become part of their daily diet

Small-holders can also grow new crops for sale

Small-holders no longer fear water shortages

Small-holders are gainfully occupied on their own farms

Good harvest = extra cash income

Small-holders can invest in assets such as draught animals

Small-holder families can look forward to a brighter future

Pedaling out of Poverty and Hunger for sure!

SUPPLY CHAIN - DISTRIBUTION

Retailers in Haats stock, sell and service farmers Retailers may be Agriinput or Hardware shops Where popular, even a pharmacy stocks KB Drip

 The future lies with those companies who see the poor as their customers
- Prof. C K Prahlad to Indian CEOs, Jan 2000

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