This ques tion pa per con sists of 30 ques tions [Sec tionA (20) + Sec tionB (5+5)] and

] and 7 printed pages.

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Code No.
H$moS> Z0
40/SS/A
MASS COM MU NI CA TION
OZgMma
(335)
Day and Date of Ex am i na tion .......................................................................................................................................
(+t|| =| |:+ - |:+|=)
Sig na ture of Invigilators 1. ............................................................................
(|+t|=| = r-|t)
2. ............................................................................
Gen eral In struc tions :
1. Can di date must write his/her Roll Num ber on the first page of the question paper.
2. Please check the ques tion pa per to ver ify that the to tal pages and to tal number of ques tions con tained
in the paper are the same as those printed on the top of the first page. Also check to see that the
ques tions are in se quen tial or der.
3. Mak ing any iden ti fi ca tion mark in the an swer-book or writ ing roll num ber any where other than the
spec i fied places will lead to dis qual i fi ca tion of the can di date.
4. Write your Ques tion Paper Code No. 40/SS/A, Set u on the an swer-book.
5. (a) The ques tion pa per is in Eng lish/Hindi me dium only. How ever, if you wish, you can an swer in
any one of the lan guages listed be low :
Eng lish, Hindi, Urdu, Punjabi, Ben gali, Tamil, Malayalam, Kannada, Tel ugu, Mara thi,
Oriya, Guja rati, Konkani, Manipuri, Assamese, Nepali, Kashmiri, San skrit and Sindhi.
You are re quired to in di cate the lan guage you have cho sen to an swer in the box pro vided in the
an swer-book.
(b) If you choose to write the an swer in the lan guage other than Hindi and Eng lish, the
re spon si bil ity for any er rors/mis takes in understanding the ques tion will be yours only.
gm_m` AZwXoe
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4. =++| |t-+|-=| +t -+-++ =| =|: =c+| 40/SS/A, = u |=|
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++|=|, =--|t|, ==- =|t |=||
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335/SS/A/817 [ P.T.O.
Roll No.
=+=-|=
Set/goQ>
u
MASS COMMUNICATION
OZgMma
(335)
Time : 3 Hours ] [ Max i mum Marks : 80
=-+ : 3 ] [ +|= : 80
Note : (i) This Question Paper consists of two Sections, viz., A and B.
(ii) All questions from Section A are to be attempted.
(iii) Section B has two options. Candidates are required to attempt questions
from one option only.
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(ii) : '=` = g^r -+ r= =t+ r|
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SEC TIONA
IS>A
1. Suppose someone is communicating to you through his body language or by
using gestures. What type of communication it is called? 1
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2. Which are two ways of calculating the growth of newspapers? 1
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335/SS/A/817 2
3. Give any one example of outdoor media. 1
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4. List any four forms of mass media. 2
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5. What is the importance of tag line in advertising? 2
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6. Who is scriptwriter? 2
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7. How can sound be used in radio programme format? 2
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8. Newspapers are classified into three categories according to their size. What are
those three categories? Also give an example of each. 2
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9. Differentiate between jingle and a spot. 2
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335/SS/A/817 3 [ P.T.O.
10. A development communicator plays a vital role in explaining the development
process. What are the basic qualities of a development communicator? 4
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11. Describe the role played by different functionaries of a radio station. 4
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12. Mention any four characteristics of television. 4
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13. Define the process of editing. 4
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14. Discuss the role of Sound Recordist and Art Director. 4
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15. Employees are one of the most important public of a company. List any four
basic communication devices used to improve employer-employee relations. 4
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16. How is newspaper advertising different from magazine advertising? 4
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335/SS/A/817 4
17. Write down the different types of informative programmes with examples. 4
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18. Explain the term Development Communication. 6
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19. Television programme production is a team effort. Discuss the key roles that
the team members need to play in a TV programme production. 6
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20. Explain the main characteristics of Radio. 6
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335/SS/A/817 5 [ P.T.O.
SEC TIONB
IS>~
OP TIONI
|-=+I
( Tra di tional Media )
( nanamJV _m`_ )
21. Which form of traditional media did actor Utpal Dutt use during the freedom
struggle? 1
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22. List any four forms of traditional media. 2
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23. Which are the ideal locations to perform street plays? State any four. 2
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24. List any four advantages of traditional media. 4
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25. Define puppetry. Also list four basic kinds of puppet with examples. 6
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335/SS/A/817 6
OP TIONII
|-=+II
( Photo Journalism )
( \$moQ>mo nH$m[aVm )
21. Which kind of camera records the image taken on a memory chip? 1
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22. Name any two types of lenses that are commonly used in cameras. 2
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23. Mention two components of camera that control the light. 2
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24. What is the function of focusing ring? 4
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25. Illustrate the differences between film and digital cameras. 6
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H H H
335/SS/A/817 7 10V3000