BANKING BUSINESS STRATEGIES Bachelor Of Commerce Banking & Insurance Semester V (2013-2014) Submitted By Rajesh G. Patil Roll No.

- 35

VIDYAVARDHINIS ANNASAHEB VARTAK COLLEGE OF ARTS, KEDARNATH MALHOTRA COLLEGE OF COMMERCE, E. S. ANDRADES COLLEGE OF SCIENCE, Vasai Road, Dist. Thane-401 202.

BANKING BUSINESS STRATEGIES Bachelor of Commerce Banking & Insurance Semester V Submitted In partial Fulfillment of the requirements For the Award of Degree of Bachelor of Commerce Banking & Insurance By Rajesh G. Patil Roll No.- 35

VIDYAVARDHINIS ANNASAHEB VARTAK COLLEGE OF ARTS, KEDARNATH MALHOTRA COLLEGE OF COMMERCE, E. S. ANDRADES COLLEGE OF SCIENCE, Vasai Road, Dist. Thane-401 202.

DECLARATION

I RAJESH G. PATIL the student of B.COM. (BANKING & INSURANCE) semester v (2013-14) hereby declare that I have completed the project on BANKING BUSINESS STRATEGIES. The information submitted is true and original to the best of my knowledge.

Signature of Student :Name of the student :- RAJESH G. PATIL Roll No. :- 35

VIDYAVARDHINIS ANNASAHEB VARTAK COLLEGE OF ARTS, KEDARNATH MALHOTRA COLLEGE OF COMMERCE, E. S. ANDRADES COLLEGE OF SCIENCE, Vasai Road, Dist. Thane-401 202.

CERTIFICATE
This is to certify that Shri/Miss Rajesh G. Patil, Roll No. 35 of B.Com. Banking & Insurance, Semester V (2013-14) has successfully completed the Project on Banking Business Strategies under the guidance of Prof. Nidhi Desai.

Course Co-ordinator

Principal

Internal Examiner

External Examiner

ACKNOWLEDGEMENT Success is always to be found on the other side of fear

I would like to take this opportunity to thank everybody who helped through the successful completion of this project. Many people have contributed to my achievements during the project and take this opportunity to thank each one of them at end of the project durations. First I would like to thank the University of Mumbai to include this project in the curriculum which brings out our observant analyzing and interpreting skills to the maximum. I extend my sincere gratitude to the honorable Principal Dr. S. S. Kelkar for the work that I am able to present would just not have been possible without his guidelines. I would also like to thank the project guide Mrs. NIDHI DESAI for her constant encouragement, Intellectual Solution and valuable suggestions throughout the making of this project. I thank her for spending her valuable time and efforts towards my cause. I would like to thank to my friends and colleagues, librarians for providing some valuable tips. I would also like to thank all those whose name may not have appeared here but whose contributions have not gone unnoticed. Last but not the least; I would like to thank my parents for helping me in the completion of this project.

INDEX

SR. NO. 1 2 3 4 5 6 7 8

Table of Contents
Introduction to banking and strategy Strategies Marketing and technological strategies Wholesale Banking Retail Banking Case Studies Conclusion Bibliography

PAGE NO. 01 09 16 33 34 42 49 50

EXECUTIVE SUMMARY
Bank is an institution that deals in money and its substitutes and provides crucial financial services. Strategy is an action that managers take to attain one or more of the organizations goals. Bank uses Community marketing, Product bundling, Pre approved Products, Teller Referrals, Premier Services. Strategy is a well defined readmap of an organization. It defines the overall mission, vision and direction of an organization. The objective of a strategy is to maximize an organizations strengths and to minimize the strengths of the competitors. Strategy, in short, bridges the gap between where we are and where we want to be Commercial bank increases their business by catering to needs of all size of business by using its strategies i.e. Dedicated Customer Services, Extra Services, Paperwork, Personal Approach. Banks also uses marketing strategies day to day by using 7 Ps of marketing mix.

OBJECTIVES OF THE STUDY

1) To understand the meaning and concept of Banking Business Strategies 2) To understand the need of Banking Business Strategies in India 3) To acquire knowledge about the various strategies used by the banks for increase the volume of their business. 4) To know how the banks faces their problems by using their new strategies. 5) To understand the importance of this banking strategies. 6) To study the Banking Strategy in SBI and ICICI Bank.

RESEARCH METHODOLOGY
1) Research Title
Banking Business Strategies.

2) Research Objective
This project report has been prepared with keeping following objects in mind, a) To understand the meaning and concept of Banking Business Strategies b) To understand the need of Banking Business Strategies in India c) To acquire knowledge about the various strategies used by the banks for increase the volume of their business. d) To know how the banks faces their problems by using their new strategies. e) To understand the importance of this banking strategies

3) Research data Source

The data for the research was collected through primary and secondary sources which are as follows

1) Primary dataVisited ICICI Bank, Vasai Road. 2) Secondary Data Websites on Internet.

Limitations in Research
No research in world is free from any limitations. I had made an every honest attempt to make this project report a complete and comprehensive report. However there were some limitations in my research. The following are the limit of my project :1) The first limitation was that I could not get adequate and latest statistical data which was necessary for the research as either it was not available or not compiled according to the requirements of project study. 2) The second limitation was that I didnt get any books on Banking Business Strategies.