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2013

2013.12.06

2013_

CNNIC5.91
4.64

2.

9053%
908037%7070

90

80

70

70

,
,

50.10%

49.90%
53%

37%

8%

90

80

70

2%
70

2.
70.8%
30%

17.4%

12.5%

5.59%

IT/

70.8%

12.3%

9.1%

4.46%

5.0%

2.8%

2.

201320132012

902013
52.5%80

2012

8.7%

2013

7.8%
8.1%

7.0%

6.6%

9.0%

7.1%

8.3%

6.7%

9.4%

10.3%

7.7%
7.7%

8.0%

10.3%

53%

55%

37%

7.9%

37%

8.4%

8.2%

6%

9.2%

8%

2% 2%

10.1%

7.9%
7.9%

7.7%

9.9%

90

80
2012

70

70

2013

2.


76%29%

81213161722
23

90%

wap

76%

80%
70%

wap

60%

client

50%

web

40%
30%

client

web

29%

28%

20%
10%
0%
WAP

CLIENT

WEB

01

45

89

1213 1617 2021

2.

88%
APPNFC

80.68%

78.03%

[
]
12%

]
88%

49.76%

APP

30.79%
20.53%

8.84%

28.69%

0.82%

KTV

2.

18-28

/18.47%/
IT/10%

iOS

Android

winphone

other

18.47%
16.92%
14.66% 14.36%
3.75%
3.67%

4.00%
3.10%

27.80%

IT/

64.78%

8.4%
45.1%

34.5%

7.7%

4.34%

18-22

23-28

29-34 18 34

3.
B2C

1213
75694
592012201379

201210 201211 201212 20131 20132 20133 20134 20135 20136 20137 20138 20139

3.
2013B2CTOP10B2C75.1%

34.0%

2013B2CTOP10

11.3%
7.6%

7.1%

4.1%

3.5%

2.7%

1.7%

1.6%

1.5%

3.
2013


10%

13.3%

2013B2CTOP10
9.8%
8.3%

8.2%

8.1%

8.1%

7.9%

2.7%

2.7%

2.4%

3.
2013

YOHO1

2013B2CTOP10

351217%
273748%

43879%

38641%

28598%

22837%

YOHO

7759%

7474%

6556%

6335%

201212120131130
80%

3.11
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185

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3.11
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B2C

11

3.11
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11
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111110

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3.11


11

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3.

6.13 6.17-6.19

610

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6.17-6.19

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615

6.15-6.19
555

6.17-6.19

616

617

618

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6.17-6.19

3.

B2C
17

6.18

616

617

618

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B2C

616

617

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3.__
B2C

6.18
6.18

616

617

618

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616

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3.__
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B2C

616

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3.__
B2C

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3.__
617

6.16
6186
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15

16

17

18

19

20

21

15

16

17

18

19

20

21

4._


APP

43.93%

19.63%

13.23%

90.12%

52.26%

18.84%

11.08%
7.27%
4.85%

17.44%

APP

9.88%

9.73%

2.05%

4._

100-5003000-10000

3000-10000IT///

100-500

40.91%

500-

1000-

11.66%

35.19%

1000-3000

21.35%

16.00%

500-1000

13.96%

10000-30000

13.38%
11.18%

4.95%

30000

5.22%

5000

15.20%

500

15.50%

10.92%

16.30%

2000-

12.32%

3000-10000

IT/

100

18.98%

4._

77.25%
22.75%

52.81%

9.90%

22.75%

14.54%

4._

2012

2012

80%
70%

71%
63%

60%

62%
59%

50%

2012

64%

44%

2013

43%
36%

40%
30%

23%

22%

20%
10%
0%

4._

1000
500030000

5000-30000/IT/

500

39.34%

500-1000

27.46%

1000-2000

10000-30000

25.48%

12.09%

20.65%

3000

16.74%

3000-5000

/
/

2.29%

7.41%

30000-80000
80000

14.7%
14.01%

3.16%

27.43%

10000

4.61%

5000-10000

5000-10000

10.60%

21.02%

IT/

2000-5000

14.83%

4.

60%
40%AA

58.56%

5%

40%

16.81%

13.06%

AA

64%

31%

60%

11.00%

5._


2262.3%
/

32.4%

20.1%

9.8%

6.3%

4 5

4.7%

3.8%
14.95%

12.96%

24.95%

10.62%
7.87%

10.61%
4.82%

IT/

6.2%

4.39%

9.9%

4.40%

IT/

IT

3.7%

5.

76.33%
75.19%
58.78%20.31%

82.2%/

38.61%

24%

64.69%

41.08%

76%

17.70%

17.85%
9.71%

7.75%

2.61%

25%

75%

5._

51.1%/
35.83%/

81.77%

63.34%

48.85%

19.05%

18.23%

16.78%
8.86%

11.08%

6.45%

7.34%

5._

40.4IT/4.84

/

9.88%

36.92%

35.47%

15.24%

,
42.55%

, 28.62%

, 0.41%

31.51%

36.54%

50.76%

3.09%
0.77%

/,
,

28.54%

, 20.86%
26.88%

,
11.86%

5.
/

/
/
@

70.56%

10.70%

22.14%

54.72%

50.57%

43.56%

0.82%

35.94%

31.22%
i

http://mydata.weibo.com/

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http://top.weibo.com

http://index.weibo.com

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