High levels of employee engagement in an organization are linked to superior business performance, including increased profitability, productivity, employee

retention, customer metrics and safety levels. Hence effective engagement communication is a key part of any internal communications strategy.

Communicate a Clear and Motivating Vision

Engagement communication tip # 1 - 60% of people communicate visually

Use interactive visual screensavers to portray company values and vision. A picture paints a thousand ords. Use screensavers to sho a positive vie of the company. !roadcast it round your organization to capture people"s imagination in an appealing, visual ay.

Engagement communication tip # 2 - Visual cues are important Engagement communication tip # 3 - The power of small groups

#maller face to face e$ecutive communication, such as bro n bag lunches and skip level meetings, offer a more personalized and engaging format for leadership communication. Multiple time slots and venues can also help ma$imize the chances that employees can attend e$ecutive briefing sessions.

%mprove &ine'of'#ight for (mployees

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Engagement communication tip # $ %ustomi&e communications for 'ifferent target au'iences

)he engagement communications channels allo you to deliver targeted content to specific groups of employees. *ork managers to make the messages as relevant as possible to different groups of staff.

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Engagement communication tip # ( - E)pan' awareness

Make sure employees understand ho the unit they ork in contributes to the overall success of the organization. ($pand their a areness beyond their o n performance and e$tend it out into their team.

Engagement communication tip # 6 - *ighlight +est practice

Use in 'house magazines or e'mags to highlight articles and management. rite'ups on ho

ell the employees understand the vision of the

Engagement communication tip # , - -einforce un'erstan'ing an' 'evelop local conte)t

Use the pop'up #taff +uiz to ask scenario ,uestions to reinforce understanding and local conte$t. -or e$ample, .*hen % see a colleague orking in an unsafe ay, % ould/ A, !, C, or 0 or all of the above12 or 3%n 444 situation, ho ould you apply our company values13 5ffer prizes to encourage staff to take part. %nclude humorous or trick ,uestions and ans ers that make the ,uiz fun.

!nternal .ewsletter with Employee %ontri+ution

Engagement communication tip # / - 0rovi'e employee help'es#

%nternal #ocial Media channels provide a secure, plug and play ay to set an interactive online helpdesk to let staff ask ,uestions about any aspect of the business and their role ithin it. 5ptional desktop alerts to nominated content o ners can help ensure fast responses to ,uestions. Customizable security levels can restrict access to only those groups of staff nominated ith access rights.

Engagement communication tip # 1 - 2et respecte' managers an' staff to +log

about various aspects of the business. )hese people can ans er ,uestions and provide conte$t to staff regarding any aspect of the business. %nternal #ocial Media tools make this easy, secure and targeted.

Engagement communication tip # 10 - Encourage an' help senior managers share i'eas with their staff
%n house Magazines makes it easy for managers and staff to contribute.

-acilitate 5pen Communication and %nvolvement

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(mployees need to feel informed of, and involved in, a company"s direction in order to support and actively promote that direction may be.

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Engagement communication tip # 11 - "how that you5re genuinely concerne'

about employees" opinions and use social media as a communications tool to build engagement. %nternal #ocial Media channels provide a ,uick, easy and secure ay to set up employee discussion forums for staff to provide their vie s and feedback.

Engagement communications tip # 12 - 6et staff tell their own stories

%n'house e' magazines are an innovative electronic magazine that lets staff contribute their o n content ,uickly and easily. Use this #taff ('Mag tool to get staff involved. (ncourage them to tell their o n stories about hat they are doing to support company strategies or embody organizational values.

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Engagement communication tip # 13 - "how how fee'+ac# is +eing use'

Articles in staff magazines, updates on scrolling ne s feeds and even interactive corporate screensavers can be a great ay to demonstrate to staff ho their feedback is being used. )he engagement communications tools make these updates ,uick, easy, targetable and measurable.

Engagement communication tip # 1$ - !nvolve employees

Use the desktop #taff +uiz tool to involve people. -or e$ample, by asking them to name ne ays of orking 6e.g. ne systems, pro7ects8 or suggest improvements. 5ffer prizes for the best ideas and recognize them using targeted corporate screensavers and articles in e'Mag.

!olster 9erceptions of ($isting !enefits

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Engagement communication tip # 1( - 0romote employee 'evelopment programs

%nteractive corporate screensavers and articles in staff e'magazines can be effective ays to raise the profile and perceived value of employee development programs. 0esktop alerts and :#V9 invites can help ensure ma$imum value is derived from events such as health and ellness presentations etc.

Engagement communication tip # 16 - 0romote employer +ran'

%nternal brand messages can be lost if they are buried in email or on the intranet. !ring brand messages to life ith interactive, visually engaging communications channels such as messages on screensavers. %nvolve staff in creating brand values using ,uick and simple staff survey tools and plug and play discussion forums. -ind out hat staff kno and think using fun staff ,uizzes.

eploy "creensavers to eliver 9essages

Engagement communication tip # 1, - 8ctively promote organi&ational effectiveness: reputation an' ethics
Use interactive corporate screensavers, scrolling ne s feeds and e'Mag to raise employee a areness. (mployees ant to feel good about their leaders, here they ork, the products they sell and the reputation of their company. Hence these types of engagement communications can be valuable.

Engagement communication tip # 1/ - 0romote value

%orporate "creensaver 9essaging

Employee 8rticles in the .ewsletter

Corporate #creensavers can be a very effective ay to promote ;free goodies" available to staff. Anything from staff parties, discounted gym memberships to health checks, fun runs and fresh fruit can be promoted easily and effectively on corporate screensavers. :aising a areness of additional staff benefits can help employees feel more valued and engaged.

Engagement communication tip # 11 - epartment highlights

5ften people don"t see here they fit into the bigger picture or hy a specific department is orking so hard on a particular initiative. Use screensaver messages and short articles in e'Mag to provide pro7ect updates and progress reports. ('Mag allo s individuals and departments to submit their o n updates into the appropriate section of the magazine. User generated content is an effective engagement communication techni,ue.

(nsure Managers Communicate (ffectively

3nline ;orum Tool

Hold managers and supervisors accountable for their engagement, survey results and communications effectiveness. Measure their effectiveness and provide tools to support them.

Engagement communication tip # 20 - Tell managers first

targeting and scheduling updates managers before their teams receive the information. )his gives them time to plan ho they ill react hen their team hears important ne s and time for managers to prepare ans ers to the ,uestions that may be uni,ue to their team.

Engagement communication tip # 21 - 2et managers to share i'eas with one another

%nternal #ocial Media tools allo managers meet online to discuss strategies, share ideas and plan. )his is especially useful managers ork in different locations.

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9easure an' 4enchmar# +y es#top "urvey

Engagement communication tip # 22 - 9easure how well managers are communicating

Use a 0esktop #taff #urvey to measure information cascade across the organization. Help managers see the importance of effective communication in order to increase engagement.

Avoid 0amaging ($isting (ngagement &evels

es#top .otification of !nternal .ews

Engagement communication tip # 23 - .ot %ommunicating or %ommunicating late can 'amage engagement

Hearing about an important update from media, colleagues or family and friends can have a negative impact on employee engagement. (nsure employees hear these messages from the business as soon as possible. 0esktop Alert format bypasses email and achieves fast, effective message cut through. :eporting options let you check hich recipients have opened the message. Message ackno ledgement options allo you to ensure communications compliance.

Engagement communication tip # 2$ - eliver locali&e' content

#etting managers or their 9As up as administrators in Content Manager lets them send their teams 0esktop #crolling <e s feeds. )his is a good ay to make sure staff get information that is directly relevant to them as soon as it is available.

)est Communications

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Engagement communication tip # 2( - !f the ran#-an'-file employee 'oesn<t get it: it won<t wor#
Measure understanding and impact on behaviors. #urvey tool is delivered directly on the computer screens of selected employees, it does not get lost in their email in bo$es. !uilt'in reminders encourage staff to take part.

Celebrate Achievements

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Engagement communication tip # 26 - %ele+rate +oth financial an' non-financial achievements= Engagement communication tip # 2, - *ighlight success visi+ly
%nteractive corporate screensavers are a great ay to build engagement ith visual communications to highlight and celebrate successes. communications targeting features mean that you can use corporate screensavers to communicate small, local ins too, to motivate and engage staff in specific parts of your organization.

Engagement communication tip # 2/ - ocument local success

e'Mag is an innovative electronic staff magazine utilizing user generated content. )his format is an easy ay to document success. (ncourage employees to submit articles that talk about hat they have achieved 6e.g. simpler ays of orking, important milestones met8. =ou can distribute the finished magazine across the hole organization or to specific target groups.

Communicate to :etain >ood #taff

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Engagement communication tip # 21 - %atch 'issatisfaction early

) o ay internal communications channels such as the pop'up #taff #urvey tool and the %nternal #ocial Media channels make it easy to regularly gather feedback from staff and to catch dissatisfaction early ' to understand hat"s really going on.

!nternal 0romotion +y "creensaver

Engagement communication tip # 30 - 0romote opportunities for staff

%nclude a section in e'Mag promoting internal vacancies. 9romote training opportunities and staff support schemes on interactive screensavers or as articles in e'Mag.