Keys to Success

Challenges: Handling tough

questions and concerns with unique solutions

Cardio Tennis Keys to Success

If you have not yet launched the program you need to sell it first: especially when it comes to
the music

Make sure you have the right pro for the p g program I have my own version of Cardio Tennis
Follow the curriculum, it is proven

Get key members to buy into the program Continuously market and reinvent

Cardio Tennis Success Sell customer on the benefits

Participants are able to achieve their effective heart rate zones with ease because of the fun factor. You can burn more calories than singles g or doubles and many other fitness options. Provides interval training scenario which is effective way y to achieve heart health and fitness. It is a fun group activity where players of all ability levels enjoy tennis together While y you are playing p y g tennis the p primary y focus is on getting a great workout. Fights the obesity crisis and offers a better fitness option p for those not motivated to g go workout at a gym.

Cardio Tennis Success

Integrate into current programming

Include 15 minutes of CT during one of your current lessons, y , programs p g or special events. Its a great way to your members without introduce it to y them having to put out any money. You, , have a captive p on the other hand, audience to market to.

Cardio Tennis Keys to Success Scheduling

Morning, mid-day, evening? Weekdays or weekends? Two ways y to offer classes
You need to do both for the greatest level of success especially if you are a small facility

Regular days and time, open to all Private Cardio Tennis

Cardio Tennis Keys y to Success

How long for each drill? Warm-up and Cool down Drill based Play based

Cardio Tennis Keys to Success

Fresh Ideas
Change SOME of the drills from week to week. Keep the "core" drills that most p people p know and like and mix in 3-4 new ones. Create specialty programs like a Holiday Challenge Boot Camp Camp and make a contest out of each days top calorie burners, create a special t-shirt for the event, include a CT class gift certificate for each participant. Use video clip to run at front desk or in pro shop Cardio Tennis is a great activity for social mixers Exercise is Medicine: Partner with a Cardiac rehab facilities and physicians to promote CT at their facilities. Offer Cardio Tennis workouts during your adult and junior tournaments as a warm-up

Challenges

Handling tough questions and concerns with unique solutions

Failing to Prepare is preparing for failure

Cardio Tennis professionals must be ready for the challenges and questions they will face in conducting tennis fitness classes versus traditional tennis classes classes. There are more technical issues with music, heart rate monitors, and fitness equipment. Consumers need to be educated on the program, purpose, outcome, and equipment. This is the job of the tennis professional. Consumers need to know you understand workout principles and healthy heart workouts. The tennis professional needs to speak fitness and heart health principles.

MUSIC
The members may complain about the music: loudness, type, and interruption.
1. Educate the consumer on why music is key to working out. newsletters signage welcome desk (education, court schedule) 2. The more up front you are the easier life will be. Communicate there will be music. 3 Offer quiet Cardio- lower volume 3. volume. 4. Schedule at low volume court usage times. 5. Use self music devices: IPODS, etc. 6. Try different kinds of music- keep it within their genre. 7. Placement of the sound system- put the music to the back or side of players. 8. Golfer story 9. Get key members involved or tough customers to buy in and try. They become influential spokespeople for the programs.

MUSIC
Sell the Good Features
Speakers on courts- its a party. Music being played all day. Customers on courts next to CT court enjoying the music. Newer players and potential entrants to the game may enjoy enjoy. Creates an exciting atmosphere. Music creates mood. Work out intensity increases with music. Statistics say 33% increase.

HEART RATE MONITORS

Comfort, , Afraid, , Takes up p time, , Cost, , Education,Technical Issues
I don dont t like the chest strapstrap takes to long to put on or it its s uncomfortable. uncomfortable Give them ample time and place to put on the bands. Show them how to adjust. I dont need to wear a HRM- need to educate on why. The why: it is the best way to self monitor and for the professional to monitor monitor. They are too expensive (pro/consumer).The consumer needs to understand the multiple uses. Its cheaper than a treadmill or elliptical and it has multiple uses. Not accurate- usually this is because the watch was not inputted correctly or the equipment is not worn correctly. It stops / or I hit the wrong button-again need to educate on the features of the watch and how to trouble shoot shoot. Im afraid to wear it- need to explain what it feels like and that there is not current or sensation from the transmitter. Im to modest to put one on- its a hassle. Have an area for people to put watches t h on.

HEART RATE MONITORS

I dont like the chest strap
Textronics for men and women transmitter in sports bra or shirt Strapless HRMs-Reebok Difference between an F5, F6 and F11 Fabric transmitter- more comfort Education Point: The transmitter allows for the most accurate heart measurement. As the coach be friendly with the HRM

HEART RATE MONITORS I dont need to wear one

Safety precaution for both you as the consumer and for me as the coachA manual self-check is an option but has a 33% margin for error If you want to improve your fitness it is a necessary tool- WHY? Because it is the most accurate way to assess and monitor your workout. It assesses which heart rate zone you are in. Calorie burn is another feature that gives athletes feedback on how many calories that you worked off. Additionally many of the watches have other features which assess fitness level and improvement. Also it is a great motivational tool. We cant make people wear them but we can continue to educate and encourage them. Give those who wear the watch more attention others will see that this is a key tool of the program.

HEART RATE MONITORS

They are too expensive
Coaches perspective: A loaner kit is too much of an investment
Start with your own HRM, use it, get comfortable with it Run a class and pull your own file at the end Incorporate the cost of the loaner kit into your pricing You can pay for the kit in as little as 6 classes This is a tool which helps protect you as the coach You need to think of this p program g as a franchise or investment. This is one of few opportunities professionals have to make a short term financial / asset investment for long term financial gain. You need to put together projected financial plan of this program.

HEART RATE MONITORS

They are too expensive

Consumers perspective:
It is an investment in your health There are HRMs for as little as $40 Th best The b t way to t train t i efficiently ffi i tl and d effectively ff ti l This is like bringing your workout center with you all day long. It is a motivation tool that will put the real value of your workout in perspective.

HEART RATE MONITORS

Inaccurate Readings
1.My watch is reading 220 or some other crazy number WHY? Many times the less expensive watches will have transmitter interference with one another. You need to be about 3 feet away from each other other. 2. My watch is reading 00? WHY? This is usually due to the transmitter not being wet with moisture. The band can be wet either through sweat or wetted with water. Additionally the chest strap may be positioned incorrectly- make sure it is firmly fastened. Also the transmitter logo most be facing outward and the t transmitter itt located l t d just j t below b l th the b breast. t

HEART RATE MONITORS

Lost Data
When pulling the file at the end of the class there is no data. This is a real bummer to the consumer when they finally wear the heart rate monitor and the data is loss Prevention is key loss. key. Three things happen here: 1. Incorrect transmitter position - not reading the heart rate. 2. Did not start the watch correctly- must hit the correct button-2 times y erased data by y hitting g the wrong g 3. Accidentally buttons.

HEART RATE MONITORS

Calories Burned Frustration
SHE burned 200 and HE burned 500 doing the same workout! k t! Men typically burn twice as many calories as females because they have more lean muscle mass, more testosterone and often weigh more. Additionally larger people will burn more calories do to more mass. Also intensity level will affect how many calories you burn. The more intense - the higher the heart rate the more calories you will burn.

FITNESS MEMBERS
I not Im t a tennis t i player l so I wont t be b able bl to t do d it. it
If you have some hand/eye coordination and are willing to try something new, Cardio Tennis will be an exciting way to exercise. You will not burden or hold back participants. That is why a strong coach is key to the program. Cardio Tennis is not outcome based it is more performance based. It is based on play first, learn later. Initial reports share that those who start with Cardio Tennis pick up the game quicker and get better faster because they are experience real life movements.

FITNESS MEMBERS
I do not pay for group exercise classes so why do I have to pay for Cardio Tennis?
In a typical yp ca fitness/tennis ess/ e s c club ub e environment o e the e two o depa departments e sa are e managed under two different budgets and Tennis professionals and Fitness professionals get compensated differently. You need to share that it is a different specialized training that requires more equipment and training. Or you may want to look at the long term benefits to your program (like a regular aerobic class) because these players when engaged and loving tennis will take more lessons. Cardio Tennis uses more equipment than a traditional tennis class (transition balls, HRM, music, sideline tools, etc) The Cardio Tennis coach possesses and has been trained on a special skill set

Cardio Tennis Keys to Success

Add-on programming

Starters Seniors Kids F il Family

If launching you need to start with original CT and build your numbers before segmenting

BEGINNERS
Best entry point for starter players Starter players quit because their experience with ith t tennis i h has b been t too t technical, h i l not t getting tti a workout and not fun Cardio Tennis is the answer to those obstacles g learn and experience p from the start Beginners that moving is critical to advancing in the game of tennis.

BEGINNERS
They cant play games
If you as a coach believe this then you might want to reconsider your career choice Short Sh t court t and dt transition iti balls b ll work k wonders d Slow things down Play games with beginners the very first day The National Speakers Team feels almost any drill can be tweaked for a starter player I did it and red rover are great starter games

BEGINNERS
How will they learn?
Repetition Demonstration Visualization g Shadowing Hitting lots of balls while moving Guided discovery Learning to adjust through positioning

Beginners and Seniors

Many similarities between the two groups Thi Things to f focus on: slowing l i i it d down, time i allotment, branding the class, music, h t rate heart t monitors it
Use the standard CT drills: slow them down, use transition balls and short court court. You might consider offering a 30 minute class instead of a 60 minute class? Use the ladder

Seniors
Senior success will depend on how you position iti it to t them th . Their Th i initial i i i l perception i will ill b be
it is too hard, I will have cardiac arrest and you want to ensure them it is a safe and healthy workout

H Heart t rate t monitors it are important i t t for f seniors, it is a safety net for them and it takes
pressure off of you as the pro. The challenge with HRM and HRMs d seniors i i is many are i intimidated ti id t d b by t tech h gadgets. Music: make sure you have the right music; Powermusic has many CDs geared towards that market like top 40 seniors adult contemporary. Seniors dont want to be called seniors so borrow f from the th fitness fit industry i d t and d call ll it l low i impact t CT CT.

Cardio Tennis Programming Chart

High Skill - 4.5 ^

Traditional / Low Impact Cardio Tennis Traditional / Low Impact Cardio Tennis Traditional -Starter Cardio Tennis EASY FIT

Cardio Tennis

Advanced Cardio Tennis Power Workout Cardio Tennis EXTRA FIT Starter Cardio Tennis H.I. High Intensity

Middle Skill- 3.0-4.0

Cardio Tennis

Low Skill- 1.0-2.5

Starter

Cardio Tennis

Low Fitness

Mid Fitness

High Fitness

Inactive

1-3 wk exercise

3-5X week exercise

Obese

Slight Overweight

In Shape

Rehab

No Injuries

No Injuries

Cardio4kids
Why?
Obesity crisis FUN and movement Personal training It makes kids smarter

Cardio4kids
Use the logo p into current j junior p programming g g Incorporate Ages? Music Heart rate monitors or pedometers Do not let them melt melt, 15 minutes can be sufficient Parents a e s want a their e kids ds to o do Ca Cardio d o Tennis e s

PREDICTED MAXIMUM HEART RATES FOR KIDS AGE PMHR 8 10 12 14 16 18 212 210 208 206 204 202

TARGET HEART RATE ZONES

AGE 8 10 12 14 16 18 LOW: 60-70% 127 - 148 bpm 126 - 147 bpm 125 - 146 bpm 124 - 144 b bpm 122 - 143 bpm 121 - 141 bpm MID: 70-80% 148 - 170 bpm 147 - 168 bpm 146 - 166 bpm 144 - 165 b bpm 143 - 163 bpm 141 - 162 bpm HIGH: 80+% 170 - 212 bpm 168 - 210 bpm 166 - 208 bpm 165 - 206 b bpm 163 - 204 bpm 162 - 202 bpm

ADULT HEART RATE INTERVALS

CHILDRENS HEART RATE INTERVALS

ADVANCED
I am a very skilled player why would I want or need to do Cardio Tennis?
Professional players like Tracy Austin, Mary Jo Fernandez, Jeff Tarango, Vania King, Luke Jensen and the Bryan Brothers all do Cardio Tennis It is a great supplement to your regular tennis training It enables you to practice strokes in many circumstances. Breaks up the usual training monotony. The advanced player needs to learn about heart rates and what is their ideal intensity state.

CARDIO PARTICIPANTS
Give Feedback
They may complain about the class size size- this complaint comes from their past perceptions and from coaches skill level or motivation. Cardio Classes can be highly effective from numbers of 6 to 10. However it is key the coach uses all training tools. Complaints about the coach- again having a motivated and passionate coach is a must. This needs to be an exciting class. There was too much instruction- coaches must understand that this is a fitness class, , topical p instruction in the form of feedback while doing g the drills is fine. However no mini-lessons that take participants out of there heart zones are allowed. There is no instruction- educate the client. Complaints about the level of play and fitness within a class class- cardio tennis coaches must be experts and tweaking feeds / drills/ games to all levels. Another solution is to offer leveled Cardio Tennis Classes ie. 4.0 level, Triathlon style, low intensity etc. This class is about the workout, not the competition

CARDIO PARTICIPANTS
More complaints and concerns
Im not getting a good workout Did you use the right drills for the # of participants? Did you use side line activities? Were you prepared? Are they y using g the heart rate monitors to self assess? Did they keep their feet moving or were they cheating? Its not fun Are e you p playing ay g ga games? es Are you too much of a bad drill sergeant? Are you pumped and have high energy? Are you smiling? Are you changing up your routine?

CARDIO PARTICIPANTS
More complaints p and concerns
We always get that one individual who goofs it up for the rest of the group (hard of hearing, does not follow directions well) Put them in the back of the line so that they see what is going on. You might have to verbally direct them more and use visual aids. id They might be over / under skilled or low experience or fitness challenged. You need to assess then educate. This might not be the right class for them them. Use your go to person to help guide them and essentially act as your assistant Have a 2nd pro on deck

Guidelines for Team CT class at workshop

9 per group so 1 person is always leading g an exercise and 8 are participating 2 warm-up warm up, 3 drill based based, 2 games games, 2 cool down Can use drills learned at workshop or your own

What we are looking for

1) Quality of drill: Is it appropriate for the segment? Did it engage all players, keep them moving? Did it serve the purpose for heart rate? Was it appropriate for the number of players? 2) Energy and Enthusiasm 3) ) Do you y know y your audience 4) Flow of the class 5) Feeding skills 6) Communication Instructing? Too much time spent on explaining drill? Body B d l language and d non-verbal b l communication i i

Prepare for Success Success