ACKNOWLEDGEMENT

All acclamation to Allah who has empowered and enabled me to

accomplish the task

Successfully. First of all I would like to thank our Allah Almighty who
really helps me in every problem during the project. I would like to
express my sincere and humble gratitude to Almighty who’s
Blessings, help and guidance has been a real source of all my
achievements in my life.

I would like to admit that I completed this project due to parents who
pray for my success.

I also wish to express my appreciation to my supervisor Mr. Zaheer

who helps me a lot and introduce me to new dimension of knowledge.
 DEDICATION

My project is dedicated to my beloved Parents, teachers,

brothers, sister and all of my well wishers.
RESEARCH METHODOLOGY

The research techniques that are adopted for the purpose of this study are as
follows:

Secondary Data Collection

Internet Search

• www.igcpk.com

Limitation

One of the major limitation while carrying our this research was the lack of
cooperation

On the part of the management of the “IBRAHIM FIBER LIMITED” in providing

the data regarding the company and its policies.
 EXECUTIVE SUMMARY

Today the world is defined by the term’ information Age’. All businesses, both
large and small, require effective and efficient business communication solutions
in order to continuously meet their customer expectations and attain a
competitive advantage, and therefore are successful. Whether a company is
large or small it is realized that, the right amount of financing, materials, talent,
and experience are not enough to succeed without a good communication
system in place that enables smooth transaction sealing. Communication is at
the heart of regional and international integration.

The “IBRAHIM FIBER LIMITED” started with a cloth trading business in the
industrial city of Faisalabad. Late Haji Sheik Mohammad Ibrahim, founder of the
Ibrahim Group.
The Mission Statement is “To build the company on the sound financial footing
with better productivity, excellence in quality and improved efficiency at lower
operating costs by utilizing blend of state of the art technologies”. Ibrahim Group
acquired Allied Bank Limited, one of the five largest commercial banks in
Pakistan under the scheme of re-construction of the Bank’s capital undertaken by
The State Bank of Pakistan. The objective of IFL is profit earning & growth
through effective communication.

IBRAHIM FIBER LIMITED defines communication by focusing on three

objectives A (Attention), B (Brief), C (Clarity). Business communication channel
mainly based on E-mail & have in –house E-Mails system that is directly
connected with Karachi & Lahore. This E-mail system is design by their I.T
department. The decision making approach in both centralized & de- centralized.
They communicate externally using medium sucha as conferencing, website &
market mobilization. Ibrahim IT department is very strong, IBrahim using
following technologies to communicate such as Oracle, Microsoft, HP, Siemens
and Cisco, provides Blackberry mobiles phone to managers for communication.

Ibrahim build strong culture & discipline character. Have Friendly environment
within organization & professional outlook that shows their good repute & image.
Ibrahim industry has strong interdepartmental communication. In future Ibrahim
Fiber Limited enhance their communication patterns & implement IT technology
to enhance effective communication.
INTRODUCTION

Ibrahim Group at a Glance

The group started with a cloth trading business in the industrial city of
Faisalabad. Late Haji Sheikh Mohammad Ibrahim, founder of the Ibrahim Group,
settled in Fasialabad after partition of India in 1947 and re-established his
ancestral business of cloth trading by the name of “Ibrahim Agencies”. What is
known in business today as Ibrahim Group with diversified business interests
from Spinning to PSF, Financial Institutions to Banking and Energy, started off as
a mere cloth trading agency just half a century ago.

It was middle of the fifties, when Sheikh Mukhtar Ahmed, present Chairman of
the group, joined in this family business. It was then, that he took initiative
additional line of business. Turning out to be a milestone in the future progress, it
did not take long before the group was widely reputed and respected in
marketing of cotton and blended yarns.

Backed by this goodwill and experience in marketing, in 1980 manufacturing of

own blended yarn was initiated by establishment of Ibrahim Textile Mills Limited.
With long term considerations and a simple principle of “no compromise on
quality “two more textile spinning companies; A.A Textiles Limited in 1982 and
Zainab Textile Mills Limited in 1987 were established. A power generation
Company Ibrahim Energy Limited was incorporated in 1991 to improve the
efficiency of the existing manufacturing companies. All these manufacture
companies have now been merged into Ibrahim Fibers Limited.

The Group diversified into the financial services by floating First Ibrahim
Modaraba and also established a leasing company; Ibrahim Leasing Limited.
Subsequently First Ibrahim Modaraba was merged into Ibrahim Leasing Limited.
Upon declaration of the privatization policy by Government of Pakistan, Ibrahim
Group together with other leading groups participated in the bidding to acquire
controlling shares of Muslim Commercial Bank Limited..

Under the scheme of reconstruction proposed by State Bank of Pakistan,

Consortium of Ibrahim Leasing Limited, Ibrahim Group and its sponsors acquired
more than 75% of the shareholding of Allied Bank of Pakistan Limited.
Management and control of the Bank was handed over to Ibrahim Group on
August 19,2004. At present Ibrahim Group is holding more than 80%