ANALYSIS WITHOUT PARALYSIS (2nd Edition): 10 Tools to Make Better Strategic Decisions

ANALYSIS WITHOUT PARALYSIS: 10 Tools to Make Better Strategic Decisions

By Babette Bensoussan and Craig Fleisher (FT Press (Financial Times Prentice Hall, 2008) Book Description Since the publication of the original edition, the importance of interpreting business data has become mission critical for professionals in all types of businesses. These professionals have discovered the benefits of business analysis to address their organizations most crucial strategic and tactical challenges. The Second Edition of this successful guide to business analysis, shows readers how to apply analytical tools without having to mire themselves in advanced math or arcane theory. Analysis Without Paralysis teaches readers the fundamentals of business analysis through the use of 12 core tools. Each tool will make the way readers assess and interpret their business' data more effective, accurate, and actionable. Accessibly written, the authors walk readers through the entire business analysis process and then explain ad illustrate each of today's most valuable analysis tools so business professionals will be able to make better decisions about their company's strategy and operations--and achieve better results. The Second Edition includes three new analytical tools and updates all of the prior edition's cases. For each tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples. A Practical, Plain English Guide to Business Analysis You can use business analysis to address your most crucial strategic and tactical challenges without burying yourself in advanced math or arcane theory! This friendly guide walks you through the entire business analysis process and then explains each of todays most valuable analysis tools in plain English. Youll be able to make better decisions and get better results even if youve never been responsible for analysis before. Youll find realistic case studies, in addition to practical guidance for choosing the right tools for each challenge. The Audience This book is written so that even if a reader has never performed business analysis before they can gain the necessary insights that good analysis will bring and build strategies for a winning future. How to Use the Book For each tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples. The result: a book you can rely on to address your strategic and business challenges--whatever your role, experience, industry, or environment. Make better decisions and get better results even if youve never been responsible for analysis before

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ANALYSIS WITHOUT PARALYSIS (2nd Edition): 10 Tools to Make Better Strategic Decisions

Master BCG matrix, Porters Five Forces, SWOT, value chain analysis, scenario planning, and much more Step-by-step techniques, tradeoffs, and real-world case study examples

TABLE OF CONTENTS
PREFACE

Chapter 1 Role of Analysis in Business Management 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 The Analysis Process 13 BCG Growth/Share Portfolio Matrix 23 Competitor Analysis 45 Driving Forces Analysis 67 Financial Ratio and Statement Analysis 81 Five Forces Industry Analysis 109 Issue Analysis 127 Product Life Cycle Analysis 147 Scenario Analysis 167 Macroenvironmental (STEEP/PEST) Analysis 187 SWOT Analysis 199 Value Chain Analysis 223 Win/Loss Analysis 249 Index 263

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