ETE405 :: Lecture 7

Dr. Mashiur Rahman

Book : Cisco - Voice over ! "un#amenta$s !a%e &5-

Service Provider Calling-Card Case Study

Man+ o, these ne- entrants are nternet service .rovi#ers / 0!s1 that are 2e%innin% to o,,er voice services ,or the ,o$$o-in% reasons: The+ a$rea#+ have man+ !rimar+ Rate nter,aces /!R s1 into the !0T34 an# the+ a$rea#+ have an e5istin% connection to the entire -or$# throu%h the nternet. , the+ 2etter uti$i6e their ! in,rastructure4 -ith a minor investment the+ can 2e%in to o,,er a .re- or .ost-.ai# ca$$in%-car# service. Lo-er-cost ! in,rastructures ena2$e 0!s to .ass savin%s on to customers in the ,orm o, $o-er tari,,s. n internationa$ markets4 -here $on%-#istance rates are hi%h4 0!s can o,,er com.etitive services -hi$e sti$$ maintain hi%h .ro,its. n the 7nite# 0tates4 the "e#era$ Communications Commission /"CC1 c$assi,ies 0!s as 8enhance# service .rovi#ers48 -hich is -h+ the+ current$+ #on9t have to .a+ access char%es to $oca$ e5chan%e carriers ,or routin% $on%-#istance ca$$s throu%h those carriers9 net-orks. This means that the 0!s have a $o-er cost structure than '()*()0 other $on%-#istance com.anies.

T-o-0ta%e Dia$in%

The ,o$$o-in% $ist 2reaks #o-n the ca$$-,$o- o, a .re- or .ost.ai# ca$$ throu%h an ! net-ork: ). 0u2scri2er #ia$s $oca$ .hone num2er o, service .rovi#er /ca$$ $e% :1. '. 0u2scri2er %ets a secon# #ia$ tone an# is .rom.te# to enter the #estination .hone num2er4 account num2er4 an# .ass-or# i, ca$$in% a-a+ ,rom home. ;. Ca$$ is com.$ete# to the #estination .hone /ca$$ $e%s B an# C1.

T-o-sta%e #ia$in% means that +ou #on9t #ia$ )<)0 num2ers an# #irect$+ rin% the .erson +ou are ca$$in%. nstea#4 +ou ca$$ a num2er that .rom.ts +ou ,or authentication or .rovi#es +ou -ith a secon# #ia$ tone4 at -hich .oint +ou can #ia$ the num2er +ou -ant to ca$$. '()*()0

Va$ue-:##e# 0ervices

:,ter nternet Te$e.hon+ service .rovi#ers / T0!s1 have a Vo ! net-ork /.ossi2$+ ,or a .re- or .ost-.ai# a..$ication1 in .$ace4 the+ can 2e%in to o,,er va$ue-a##e# services that ena2$e them to char%e more than =)&.&& .er month ,or stan#ar# 0. T-o o, these va$ue-a##e# a..$ications are

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nternet Ca$$ >aitin% / C>1 Virtua$ 0econ# Line /V'L1.

nternet Ca$$ >aitin%

C> is a service that ena2$es su2scri2ers to receive noti,ication o, an incomin% voice ca$$ on their !Cs -hi$e connecte# to their 0!. 0u2scri2ers are noti,ie# o, the incomin% ca$$ throu%h a screen-.o. on their !Cs4 at -hich .oint the+ can #o the ,o$$o-in%: 0en# the ca$$ to voice mai$. Receive the ca$$ on the !C usin% ?.;'; so,t-are /Vo !1. Dro. the nternet session an# receive the ca$$ on the te$e.hone /!0T31. %nore the ca$$ /.rovi#e a 2us+ si%na$ or $et '()*()0 it rin%1.

C> Ca$$-"$o-

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Virtua$ 0econ# Line /V'L1

V'L is a sim.$e service in that it ena2$es nternet users to .$ace an# receive .hone ca$$s throu%h their 0! on$+ -hen the+ are connecte# throu%h their nternet connection /mo#em4 ca2$e4 #i%ita$ su2scri2er $ine @D0LA4 an# so on1. n man+ V'L cases4 the !C is actua$$+ assi%ne# a va$i# E.)*4 num2er4 a$thou%h this is not a reBuirement. :$$ the 2ene,its o, C> a$so e5ist ,or V'L. Cne ke+ a##itiona$ 2ene,it is that service .rovi#ers can o,,er out2oun# tra,,ic4 -hich can4 in turn4 create si%ni,icant revenue streams ,or the service .rovi#er. :$so4 su2scri2ers can save a tremen#ous amount o, mone+ on $on%-#istance char%es. >ith V'L4 T0!s e,,ective$+ have a $oca$ $oo. to their customers throu%h their mo#em access an# can o,,er $on%-#istance services throu%h the nternet. Because the T0!9s ! net-ork is $ess e5.ensive to 2ui$# than the !0T34 the T0! can o,,er $o-er $on%-#istance rates to the su2scri2er. C,,erin% $on%-#istance service '()*()0 .rovi#es an a##itiona$ revenue stream ,or the T0!.

Enter.rise Te$e.hon+ To#a+

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Typical Enterprise Voice and Data Network

Convergence Plan and Goals

>hat is the tota$ e5.en#iture on voice net-orks an# ca.ita$ eBui.mentD >hat is the .rimar+ a..$ication ,or Vo ! /to$$ 2+.ass4 ca$$-center4 or C>1D ?o- man+ remote sites #oes the com.an+ haveD ?o- man+ .eo.$e are at each remote siteD >hat is the avera%e .hone usa%e in minutes .er user .er siteD ?o- man+ ca$$s are .$ace# to intero,,ice $ocationsD >hat is the avera%e cost .er minute .er $ocationD >hat is the customer9s e5.ectation o, Bua$it+ /ce$$u$ar4 to$$1D >hat is the tota$ num2er o, $on%-#istance minutes 2et-een sitesD >hat .ercenta%e o, tra,,ic is e5.ecte# to 2e voice(,a5D Can the e5istin% ! in,rastructure su..ort the necessar+ Bua$it+ o, service /Eo01 ,or voiceD

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Integrated Voice and Data Network

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cost savin%s

!hones use D?C! an# kee. .hone num2ers re%ar#$ess o, .h+sica$ $ocation. Ca2$in% to the #eskto. is easier /ever+thin% is Ethernet1. Ca$$ a..earance remains the same -hether the user is at home or at -ork. This ena2$es ,u$$+ trans.arent te$ecommutin%. The ca$$-.rocessin% en%ine is no- on a stan#ar# .$at,orm4 -hich .rovi#es the enter.rise net-ork -ith %reater ,$e5i2i$it+. Cisco9s Ca$$ Mana%er is actua$$+ con,i%ura2$e throu%h ?+.erte5t Marku. Lan%ua%e /?TML14 -hich sim.$i,ies a#ministrative overhea# as -e$$ as !BF a#ministration. Cisco9s Ca$$ Mana%er can a$so su..ort other stan#ar#s-2ase# inter,aces such as 0tation Messa%e Desk nter,ace /0MD 1 ,or an inter,ace into a $e%ac+ !BF. :s an e5am.$e4 +ou can use this inter,ace to i$$uminate the messa%e--aitin% $i%ht.

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Announcement Mid 1 on 26 February 11AM to 12:30PM Room SAC201

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