BUSINESS PLAN

FOR ESTABLISHING OF TRADITIONAL GIFT SHOP IN

SPECIAL NATURE RESERVE DELIBLATO SAND

CHAPTER I:
EXECUTIVE SUMMARY
PE Administrators data
Name:
Adress:
Date of flotation:
Current Account:

PE Vojvodinaforests Petrovaradin
Petrovaradin, Preradovieva 2
08.05.2002.
345-5668-64; 335-10521-20; 265-2010310003850-51;
160-109543-83; 355-1099947-33
021/431-144
021/6432-139
vsume@eunet.yu
Marta Taka, forestry ingeneer
1.551

Phone:
Faks:
E- mail:
Director of PE:
Number of employees:

Authors of Business plan

Autor 1
Name: Branislav
Surname: Seratli
Rank: BSc in Economics

Autor 2

Autor 3

Autor 4

Ivana
Vasi
BSc in Forestry

Miljan
Veloji
MSc in Forestry

Sneana
Kova
BSc in Forestry

Phone:
Faks:
E- mail:

Business plan data

Title of the Bussiness plan

Establishing of traditional gift shop in protected area Deliblato

Sand Vojvodina-Serbia

Location of the Bussiness

plan

Deliblato sand ,Panevo, Vojvodina

Object of Bussiness plan

Bidding the funds for founding of gift shop in protected area

Deliblato Sand Vojvodina-Serbia

Anticipated investment
(for the period 01.07.2011-31.12.2012.)
Anticipated investment
Fixed assets

Amount ( EUR )
12.300

Current assets

501

TOTAL :

12.801

Sources of funding
Sources of funding
own funds

Amount ( EUR )
12.801

other
TOTAL:

12.801

The value of sales (average)

59.143,33 EUR

Employment (new workers)

1 employed

ROI investment

In the third year

The main indicators of business results

In the first year realized a negative cash flow but in the third year it becomes a positive
and investments are fully back in the fourth year. Opening a gift shop reduces the loss of PA.
Annual value of sales on average per year is up to 59.143,33

Summary of the Business Plan

Gift shop opening in the territory of PA "Deliblato Sand" has many positive
effects. First of all, contributes to the mission and through increased tourism this protected
areas. It is expected that a number of positive results for the Company so behind the wider
community. With an initial investment of 12,801 euros Companies din. reduces the loss of the
protected areas of the market with the involvement of local population growth trends that are
suppliers to a number of products on offer gift shop.
From the standpoint of the local community of this land will in the period ahead will
provide a range verdnosti arising from increased market conditions in the territory.
Economically this project is viable with respect to refund the entire investment can be
expected in the third year. According to this it is considered that the above venture entirely
justified.

CHAPTER II:
DESCRIPTION OF THE SNR
DELIBLATO SAND
Location and facilities (products)
Special nature reserve (SNR) Deliblato sands is one of the last and the largest oasis of
sand, steppe, forest and wetland vegetation of the Pannonian Plain. SNR Deliblato sands,
unique in Europe, is located in south-eastern part of Vojvodina province, on regional road
between Belgrade and Timisoara (Romania).
This spacious area, with a total surface of 35.000 ha and numerous ellipsoidal sandy
masses surrounded with fertile agricultural land, is located between Danube River and
Carpathian slopes. This reserve is one of the greatest centre of biodiversity in Europe and the
region of extraordinary, universal value for nature protection and for science. The reserve is
adorned by the natural rarities, especially by the imperial eagle and the steppe falcon. Ramsar
site Labudovo okno is one habitat of swamp birds as well as biggest migratory area in this part
of Europe.

Deliblato Sands is the largest European continental sandstone. It is built from silicatecarbonate sand eolian origin whose formation was during the Ice Age. In the historical period

was covered with forest vegetation of oak and linden trees and grass steppe vegetation
formations. In the 18th century there has been a destruction of vegetation Deliblato sand cutting
and burning of forests so that the detected area of 16,800 ha.
East wind, hurricane-force started is not related to sand mass and bombed the
surrounding agricultural lands. The only way to open areas of moving sand mass was stabilized
afforestation. 1818th was started in reforestation of open sand vejaa Deliblato sand, and have
successfully completed 1907. Since 1912, protection forests receive Deliblato sand and
economic importance. Since that year, are managed by first the management study. Between
the two world wars Deliblato sand forests are managed according to principles of traditional
forestry. In the period after World War II, and especially 70 of the last century the idea of nature
prevails so Deliblatska sandstone acquired the status of the protected area.
2002 Decree of the Government of the Republic of Serbia has been declared a Special
Nature ReserveDeliblato sand to 35,000 ha. Separated zones were first, second and third level
of protection and covers areas Deliblato sand and surrounding pastures, easy ranges and part of
the Danube.
The first level of protection zone which consists of 7% of the reserves allowed for
scientific research and education controlled. Second level of protection zone covers 23% of it is
allowed in animal husbandry, beekeeping, fishing and tourism activities, while the third level of
protection zones to 70% of the reserve main economic activity is forestry, and water areas
commercial fishing. Specificity Deliblato sand is its forest-steppe vegetation is unique in the
Pannonian Plain, expressed relief dinski whose altitude ranging between 70-197 m, while the
relative sea level reached up to 30 m. The climate is temperate-continental, with a specific
microclimate, characterized by early and late frosts and large temperature variations between
-25 and +45 degrees Celsius. During the winter east wind blows, which can reach speeds of 140
km / hour. Deliblato sand the area with no surface water courses. Although during the year there
are about 630 mm of rainfall they are through the underground oceuju towards the Danube.
Groundwater at the rim Deliblato sand lie at a depth of 30 m while in the central part released at
a depth of 200m.
Flora features of sand, steppe, forest and wetland communities. Of nearly 900 plant
species that inhabit its most characteristic Deliblatska sandstone plants steppe habitat: Banat
peony, peony steppe, almond, etc. Juniper is the only autochthonous conifer while wild trees
constructed from virgilijskog oak and white lime. More than half of the surface Deliblato sand
covered with acacia trees and red and white pine.
Fauna is characterized by species of steppe habitats: the imperial eagle, prairie falcon,
mole rat, gerbil and steppe continued presence of wolves, deer, roe deer and wild boar. On the
banks of the Danube water ecosystems are nesting wading birds and temporary dwellings on
the path of migratory birds, while the open area of the Danube is characterised with mass
wintering ducks and geese. Forests of Deliblato sand are primarily of protective character. They
are economically managed, in this way provided funds are used for the protection and promotion
of the reserve. Of state resources from the budget provides 5% of the most pressing investment
protection and promotion of SRPDeliblato sand, and is therefore protected areas in alarming
condition. The purpose of a business plan is the provision of additional funding sources for the
SNR Deliblato sand. At the operational level, management authority of SNR Deliblato Sand is
Public Enterprise Vojvodinaume Petrovaradin, Forest Estate Banat Panevo.

Mission statement
U skladu s namenom zatite, vizija rezervata je: SRP Deliblatska peara je
samoodrivi rezervat ouvanog biodiverziteta i unapreenog upravljanja, sa izgraenom
infrastukturom, uz razvijen odrivi turizam u kome ivi i radi obrazovano stanovnitvo u
socijalnom blagostanju.
Strateki ciljevi ovog zatienog podruja su:


Ouvanje predela, ekosistema, retkih i endeminih vrsta u SRP Deliblatska
peara i unapreenje biodiverziteta;

Uspostavljena komunikacija i partnerstvo sa irokim krugom zainteresovanih

strana i razvijeni mehanizmi za podsticanje njihovog aktivnog uea u zatiti i
unapreenju podruja i razvoju odrivog turizma;

Razvijen ekoturizam u SRP Deliblatska peara uz neophodno obezbeenje

adekvatne infrastrukture i opreme;

Podrka ekonomskom razvoju lokalne zajednice putem raznovrsnih aktivnosti

odrivog turizma u zatienom podruju i okolini;

Razvijeni programi obuke i unapreenja svesti u oblasti zatite prirode i razvoja

odrivog turizma za upravljae zatienim podrujem, kao i lokalno stanovnitvo.
Navedeni strateki ciljevi i vizija rezervata jasno daju potporu razvijanju ideje koja je data
u ovom biznis planu.

Enabling legislation
Zatita prirode u Republici Srbiji ureena je sa vie pravnih propisa. Za Specijalni
rezervat prirode (SRP) Deliblatska peara osnovni pravni propis je Zakon o zatiti prirode
(Slubeni Glasnik Republike Srbije br.36/2009) i pratea podzakonska akta. Ovim Zakonom se
definiu kategorije zatienog podruja i osnovni dokumenti upravljanja. Zatim, Uredba o zatiti i
razvoju SRP Deliblatska peara, u kojoj su date mere izvoenja radova za reime-stepene
zatite i koja definie ko upravlja zatienim podrujem. U donoenju uredbe o zatiti uestvuje
Zavod za zatitu prirode. Sem navedenog, Pravilnik o unutranjem redu i uvarskoj slubi,
jednim delom definie mere zatite ouvanja i korienja zatienog podruja.
Sve aktivnosti vezane za upravljanje zatienim podrujem i njihovo sprovoenje su u
nadlenosti Ministarstva ivotne sredine i prostornog planiranja. Struni poslovi na zatienom
prirodnom dobru su povereni Pokrajinskom i Republikom zavodu za zatitu prirode.

CHAPTER III:
MARKETING STRATEGY
Description of PA Products/Services (activities)
The greatest challenge in protected areas having settlements and various human
activities is to find the appropriate balance between the conservation and enhancement of
natural resources and environmental conditions and the legitimate requirements of local people
for development and better living conditions. Having in mind that conservation measures have to
be in accordance with development opportunities, restriction of activities in some core natural
areas should be compensated and local communities must have the opportunity to develop
some economic activities.
Based on the mentioned principles in paragraph one just above, the aim of the business
plan is to open a traditional products shop in the SNR Deliblato sand (SNRDS) in order to offer
a place for the local inhabitants to sell their agriculture products and at the same time the PA
generate incomes that will be help it in implementing different managerial tasks. The traditional
shop of SNRDS is conceptualized as a service offering a place where demand from national
park visitors meets the supply from local producers. More precisely, it is a place where a
traditional food, plant product of local people living in the PA and its buffer zone is offered to
tourists - PA visitors. Therefore customers of the shop - service are both PA visitors as buyers
and local producers as suppliers of the food products, and the national park management
authority is a retailer.
The concept of a shop offering local, traditional products within a protected area is not a
new one. It is proved to be working in economically developed countries (Austria, Germany and
Italy) where the visitors are willing to pay significant amount of money for food products having
an environmental quality mark of a protected area.
The research and analysis of the PA, first of all its social and economic characteristics
and development perspectives, has shown that there is a significant unused potential for
establishment of the shop in the SNRDS. There is on one side growing number of visitors,
especially the foreign ones searching for authentic feeling and taste of "European Sahara".
Majority of them are familiar of the traditionally food and gift shop concept, as they are able to
experience it in their own countries. On the other hand, agriculture has always been the main
economic activity in the Vojvodina, with local inhabitants still being involved in small-scale,
organic food production1. Furthermore, there is no official, constant place where local people can
sell their surplus. Tourists can buy them only if they run into locals selling their goods unofficially
near the road, in their houses or markets of the neighbouring towns. In addition, a growing part
of the local population is engaging in tourism-related activities to supplement income from
agriculture and/or fishing. These are positive factors for building support and commitment for
environmental protection; as such this type of tourism depends on environmental quality as a
key part of the tourism product.
Therefore, the gift shop will give an opportunity for the locals to market their goods in a
convenient way and close place, receiving higher price and a secure income. The visitors will
have the opportunity to obtain at the same time an authentic souvenir, a present, an attested,
high-quality, tasty food product of controlled origin, and memory of a beautiful place. The
management, as the connecting party offering the service, will have the economic benefit from
the products added value and from the brand development and product labelling. The income
1

Use of fertilizers and pesticides are minimized with the monitoring of the agronomist, and the
regulations for their use follow international practice for bio-agriculture.

gained from the shop will be used for further enhancement of the management tasks and
activities of the PA.
Therefore, the basic aim, or better to say a cause, of the business plan is to establish the
traditional food product shop in the PA in order to create a strong linkage between the
sustainable agricultural production, market recognition, and the continued, careful stewardship of
natural and cultural heritage. Having an extraordinary array of authentic traditional food products
identified with the park areas in which they are grown the shop will be a place to link nature,
culture, traditional knowledge and land with local well-being and decision-making.
The food products that will be offered in the PA shop will be the following ones (please
see table):
NAME OF
PRODUCTS

DOMESTIC

SCHNAPPS /
BRANDY

RAKIJA /

TEA

AJEVI

SIRUP

ZOVA

MEAT

SUVOMESNATE
PRERAEVINE

PRODUCTS

JAM

KLEKA

DZEM
MED

WINE
KLAMATH

VINO
ULJE

FRUIT
PRESERVE

HANDICRAFTS

OD

IPURKA,

HONEY

WEED OIL

SPECIFICS

NAME

The brandy is made from the grapes in special boilers where with the
fermentation almost during the whole day, a drop by drop, you get a drink
similar to Russian vodka, but stronger and with more aromatic. In the
bottle with brandy is putted special roof named kleka.
Teas from herbs that grow on the territory of PA. Dried and packed in
bags made of natural materials
Syrup made from Sambucus nigra flower packed in bottles of half a litter.
It is known that the elder has a positive effect in neutralizing the virus and
the virus types A and B
Meat products smoked and dried naturally from beef and pork (sausage,
ham sausage ...)
Jams are made from rose hip which are cooked with water and sugar and
kept in jars.
The most precious honey is produced from variety of flowers growing in
PA.
The red and white wine characteristic for the area of Vrac.

OD
KANTARIONA

Klamath weed oil packed in small bottles. Useful for burns and wounds
and restoring skin redness

SLATKO

Fruit preserve is made in similar way like jam, but with more sugar and it
contains whole pieces of fruit.
Handmade souvenirs produced of locals made of materials from the DS
eg. pinecones, sand, wood etc.

Market Trends & Competitor analysis

Traditional local food products have increasingly become more popular and menu of
choice to many people. Besides fishing, in the areas surrounding SNRDS, majority of local
people are involved in agricultural activities not only for their own consumption but also as a
means to earn addition incomes. The traditional agriculture products in these areas include
vegetables and grapes.
In addition, there is a small scale cattle-breeding, usually for inhabitants own
consumptions and sale of surplus on the local markets. Already agricultural sector has
embarked on promotional activities on local specialties in the area like wine, ham, sausages,
and fruits.
There is also potential good number of suppliers for these products. For example, District
of Vrac is the most popular by the wine vaults.
This above statistic is already enough to guarantee continuing supply of the products that
could be sold in a small shop. The products will include schnapps, tea, syrup, meat products,
jam, honey, wine; Klamath weed oil, fruit preserve and handicrafts.

Analyzing the market main four groups of customers has been identified: (a) Tourists, (b)
Restaurants and Hotel owners, (c) Residence.
Both international and domestic tourists visiting the SNRDS are often interested in buying
quality, well preserved and packed traditional food products as souvenirs or gift for their friends
or families, are main target group.
Second group of customers are small scale restaurants and hotel owners localized
outside (even in the capital of Belgrade about 50 km off) the SNRDS that provide various
services to the customers visiting the PA who would be interested to have traditional food
products added their menu.
People who are using the main routes passing through or within the SNRDS and would
like to buy some things special to eat or drink en route to their destinations. These individuals
could be private individuals, scientists, passengers, or holiday makers etc.
And importantly also the local residents who are engaged in activities other than
agriculture and are interested in buying traditional local food products which are of high quality,
well packed and preserved.
Speaking abouth main competitors they are represented in wine selers and people link
with producers of wine. When we are analyzing the competitors of another products they are
mostly insignificant and represeted in local people who is seling products on local markets.

Target segment and visitor analysis

Based on analysis of existing potentials for tourism development, it is evident that
Deliblatska sandstone as a nature reserve has attractive characteristics required for the
development of specific forms of tourism such as ecotourism, adventure tourism, rural tourism,
health tourism, sports tourism, hunting, fishing, volunteering, ie, patterns based on natural
resources (nature based tourism), but also cultural and even so. MICE tourism minor.
Pursuant to the above target segments when it comes to potential buyers are none other
than the holders of these forms of tourism.
1. ecotourists: tourists who go on vacation in small groups. The ideal group has no less
than 2, and more than 15 people. Expected experience in nature is to merge with nature
and local culture, as well as complete alienation from the modern tendencies of life,
2. Participants who expect to experience something unusual, unexpected, dangerous and
uncertain
3. Athletes: active or passive participation in sporting activities through sports training and
preventive health tourism
4. Visitors whose primary reason for staying meetings, conferences, etc.
Restaurants around PADS are also potential customers who switch to its line of products
offered by stores.

Promotion and pricing

Promotion of gift shop will be achieved through the promotion of PADS. Promotion od
PADS is materialised through:

Leaflets, brochures, another promotin materials

Film and photographic materials
Advertisements in the media
Local market products prices as well as prices in future shop is shown in table T-2:

T-2: PRICES OF FOOD PRODUCTS

NAME OF PRODUCTS

LOCAL PRICES
5 eur/liter

PROPOSED PRICES
9 eur/liter

0,8 eur/20gr.
2 eur/liter
10 eur/kg
3,2 eur/kg

1 eur/20gr.
3,3 eur/0,5 liter
20 eur/kg
4 eur/kg

3 eur/jar
3,2 eur/liter
3,2 eur/1 dcl

5 eur/jar
5 eur/liter
4 eur/dcl

FRUIT PRESERVE

3,2 eur/kg

4 eur/kg

HANDICRAFTS

4 eur/jar

5 eur/jar

SCHNAPPS / BRANDY
TEA
SIRUP
MEAT PRODUCTS
JAM
HONEY
WINE
KLAMATH WEED OIL

SOURCE: Authors

Prices of food products that will be sold in the PA shop are slightly higher than of the
industrial products sold in ordinary grocery shops. Therefore, having in mind that they are
produced in a certified healthy environment PA, in a traditional way, that they are organic and
very tasty, and contain cultural value of the region, it can be argued that the prices are
reasonable and rather competitive.

Alliances & Partnerships

Primary partnerships necessary for implementing a business plan with an association
between wine cellar, individual producers of brandy, tea collectors, farmers, beekeepers,
producers of jam and sweet sipurka and local people engaged in the production of souvenirs. It
is very important and strategic partnerships with manufacturers of appropriate packaging for the
above products.

CHAPTER IV:
MANAGEMENT
Organizational Structure of PE Vojvodinasume

Management of PE Vojvodinasume
Management of the PE are the Board of the Company and the Executive Board of
Directors headed by the director of PE. The monitoring function is realized through the
Supervisory Board of the Company. The current session of the Management and Supervisory
Board was elected at the Assembly of AP Vojvodina, held on 28.05.2009.
Board of Directors of the Company has eleven members, of which five members from
among the employees of the Company. Members outside the Company:
1.
2.
3.
4.
5.
6.

Nenad anak, B.Sc. in Economics. President

Marko Bugarski, Traffic Technician
Dejan Slavujevi, B.Sc. in Economics.
Dr Milo Lui, Phd of Medical Sciences
Karolj Pal, ecc
eljko Vueti, dipl. Engineer

Members inside the Company:

1.
2.
3.
4.
5.

Pera Dobrojevi, dipl. B.Sc. in forestry

Aleksandar Obradovi, B.Sc. in forestry
Bojan Tubi, B.Sc. in forestry
Norbert Garai, Horticultural Engineer
Branislav Stankov, B.Sc. Geographics

The Supervisory Board of the Company has five members, two from among the
employees of the Company. Members outside the Company:
1.
2.
3.

Slavko Radi, lawyer Predsednik

Ilija Penca, dipl. Social worker
Vladica Maksimovi, B.Sc. Agriculture

Members inside the Company:

1.
2.

Slaana Dabi, B.Sc. in forestry

Branislav Seratli, B.Sc. in Economics.

Executive Board of Directors has twelve members, Director, six assistant directors and
five directors in enterprise.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

Marta Taka, B.Sc. in forestry Direktor of PE

ore imunovaki, M.Sc. in forestry.
Zoran Tomovi, Phd. in forestry
Milenko Ili, B.Sc. in forestry
Aranka Dobrani, M.Sc. in Economics
Mirijana Simovi Aleksi, lawyer
Pera Dobrojevi, B.Sc. in forestry.
Ognjen Ivoev, B.Sc. in forestry.
Velibor Mileti, B.Sc. in forestry.
Aleksandar Obradovi, B.Sc. in forestry.
Branislav Stankov, B.Sc. Geographics

Head of SU Deliblato is Slobodan Radojevi, B.Sc. in forestry.

CHAPTER V:
FINANCIAL PLAN
Financial analysis
In recent years it is evident that the presence of the gap between revenues and
expenditures generating PA. The amount of expenditure is far in excess of revenue by PA, and
PA from year to year makes losses (abouth 150.000 euro per jear) . The purpose of this
business plan is the establishment of gift shop that would reduce their incomes to mention the
loss of PA.

8.1.1. Estimated value of investments

u EUR
Num.

investment

Total

II

Fixed assets
buildings
Equipment
Others
Current assets

12.300
10.000
1.800
500
501

III

TOTAL (I+II)

12.801

8.1.2. SOURCES OF FUNDING

u EUR
Num.

investment

Total

I
II

Own funds
Own funds
Loan

12.801
12.801
0

III

TOTAL (I+II)

12.801

100,00%
100,00%
0,00%
0,00%
100,00%

Financial planning
8.2. FORMATION OF TOTAL INCOME
TOT AL

U EUR
YEARS
2

1
Num.

PRODUCT / SERVICE

metric

1
2
3
4
5
6
7
8
9
10

annual
quantity

price unit

Income

5=3x 4

SCHNAPPS / BRANDY
TEA
SIRUP
MEAT PRODUCTS
JAM
HONEY
WINE
KLAMATH WEED OIL
FRUIT PRESERVE
HANDICRAFTS

l
pc
l
kg
pc
pc
l
pc
pc
pc

620
2.750
595
600
725
630
580
1.205
1.460
1.145

9,00
1,00
3,50
20,00
4,00
5,00
5,00
4,00
4,00
5,00

TOTAL

annual
price unit
quantity
6

5.580
2.750
2.083
12.000
2.900
3.150
2.900
4.820
5.840
5.725

620
3.350
775
780
910
810
700
1.510
1.830
1.450

annual
price unit
quantity

Income
8=6x 7

9,00
1,00
3,50
20,00
4,00
5,00
4,00
4,00
4,00
5,00

5.580
3.350
2.713
15.600
3.640
4.050
2.800
6.040
7.320
7.250

47.748

770
4.050
960
960
1.090
990
820
1.860
2.180
1.810

10

Income
11=9x 10

9,00
1,00
3,50
20,00
4,00
5,00
4,00
4,00
4,00
5,00

58.343

6.930
4.050
3.360
19.200
4.360
4.950
3.280
7.440
8.720
9.050
71.340

8.2. FORMATION OF TOTAL INCOME

TOURISTS

U EUR
YEARS
1

Num.

PRODUCT / SERVICE

metric

annual
quantity

price unit

Income

annual
quantity

price unit

Income

annual
quantity

price unit

Income

5=3x 4

8=6x 7

10

11=9x 10

SCHNAPPS / BRANDY

500

9,00

4.500

500

9,00

4.500

600

9,00

5.400

2
3

TEA
SIRUP

pc
l

2.100
500

1,00
3,50

2.100
1.750

2.600
650

1,00
3,50

2.600
2.275

3.200
800

1,00
3,50

3.200
2.800

4
5

MEAT PRODUCTS
JAM

kg
pc

500
600

20,00
4,00

10.000
2.400

650
750

20,00
4,00

13.000
3.000

800
900

20,00
4,00

16.000
3.600

6
7

HONEY
WINE

pc
l

500
500

5,00
4,00

2.500
2.000

650
600

5,00
4,00

3.250
2.400

800
700

5,00
4,00

4.000
2.800

8
9

KLAMATH WEED OIL

FRUIT PRESERVE

pc
pc

1.000
1.200

4,00
4,00

4.000
4.800

1.250
1.500

4,00
4,00

5.000
6.000

1.550
1.800

4,00
4,00

6.200
7.200

10

HANDICRAFTS

pc

1.000

5,00

5.000

1.250

5,00

6.250

1.550

5,00

7.750

TOTAL

39.050

48.275

58.950

8.2. FORMATION OF TOTAL INCOME

locals

U EUR
GODINE
2

1
Num.

PRODUCT / SERVICE metric

SCHNAPPS / BRANDY l

TEA

SIRUP

god.

cena po

uk.

god.

cena po

uk.

god.

cena po

uk.

koliina

jed.mere

prihod

koliina

jed.mere

prihod

koliina

jed.mere

prihod

5=3x 4

8=6x 7

10

11=9x 10

20

15,00

300

20

15,00

300

20

15,00

300

pc

150

1,00

150

150

1,00

150

150

1,00

150

25

3,50

88

25

3,50

88

25

3,50

88

MEAT PRODUCTS

kg

30

16,00

480

30

16,00

480

30

16,00

480

5
6

JAM
HONEY

pc
pc

40
60

4,00
5,00

160
300

40
60

4,00
5,00

160
300

40
60

4,00
5,00

160
300

7
8

WINE
KLAMATH WEED OIL

l
pc

20
60

4,00
4,00

80
240

20
60

4,00
4,00

80
240

20
60

4,00
4,00

80
240

9
10

FRUIT PRESERVE
HANDICRAFTS

pc
pc

80

4,00
5,00

320
0

80

4,00
5,00

320
0

80

4,00
5,00

320
0

TOTAL

2.118

2.118

2.118

8.2. FORMATION OF TOTAL INCOME

restourants

U EUR
YEARS
2

1
Num.

PRODUCT / SERVICE metric

annual
quantity

1
2
3

SCHNAPPS / BRANDY l
TEA
pc
SIRUP
l

MEAT PRODUCTS

5
6

JAM
HONEY

price unit

Income

5=3x4

annual
quantity
6

price unit

Income

8=6x 7

annual
quantity
9

price unit

Income

10

11=9x 10

100
500
70

15,00
1,00
3,50

1.500
500
245

100
600
100

15,00
1,00
3,50

1.500
600
350

150
700
135

15,00
1,00
3,50

2.250
700
473

kg

70

16,00

1.120

100

16,00

1.600

130

16,00

2.080

pc
pc

85
70

4,00
5,00

340
350

120
100

4,00
5,00

480
500

150
130

4,00
5,00

600
650

7
8
9

WINE
l
KLAMATH WEED OIL pc
FRUIT PRESERVE
pc

60
145
180

4,00
4,00
4,00

240
580
720

80
200
250

4,00
4,00
4,00

320
800
1.000

100
250
300

4,00
4,00
4,00

400
1.000
1.200

10

HANDICRAFTS

145

5,00

725

200

5,00

1.000

260

5,00

1.300

TOTAL

pc

6.320

8.150

10.653

Defining cost reduction strategy

8.3.1.1. Basic materials per unit

Num

PRODUCT / SERVICE

metric

price unit

0
Year
(investments)

5=3X4

1
2
3
4
5
6
7
8
9
10

SCHNAPPS / BRANDY
TEA
SIRUP
MEAT PRODUCTS
JAM
HONEY
WINE
KLAMATH WEED OIL
FRUIT PRESERVE
HANDICRAFT S

l
kom
l
kg
kom
kom
l
kom
kom
kom

5,00
0,80
2,00
10,00
3,20
3,00
3,20
3,20
3,20
4,00

U EUR
YEAR OF PROJECT LIFE
1

6=3X4

7=3X4

8=3X4

0
0
0
0
0
0
0
0
0
0

3.100
2.200
1.190
6.000
2.320
1.890
1.856
3.856
4.672
4.580

3.100
2.680
1.550
7.800
2.912
2.430
2.240
4.832
5.856
5.800

3.850
3.240
1.920
9.600
3.488
2.970
2.624
5.952
6.976
7.240

31.664

39.200

47.860

8.3.1.2. Basic materials total

Num

PRODUCT / SERVICE

0
Year
(investments)

1
2
3
4
5
6
7
8
9
10

SCHNAPPS / BRANDY
TEA
SIRUP
MEAT PRODUCTS
JAM
HONEY
WINE
KLAMAT H WEED OIL
FRUIT PRESERVE
HANDICRAFTS
TOTAL

0
0
0
0
0
0
0
0
0
0
0

U EUR
YEAR OF PROJECT LIFE
1

3.100
2.200
1.190
6.000
2.320
1.890
1.856
3.856
4.672
4.580
31.664

3.100
2.680
1.550
7.800
2.912
2.430
2.240
4.832
5.856
5.800
39.200

3.850
3.240
1.920
9.600
3.488
2.970
2.624
5.952
6.976
7.240
47.860

8.3.2. ENERGY

Num

PRODUCT / SERVICE

metric

annual
unit price
quantity
3

energy
TOTAL

0
Year
(investments)

U EUR
YEAR OF PROJECT LIFE

5=3X4

200

6=3X4

7=3X4

8=3X4

0
0

200
200

200
200

200
200

8.3.3. Amortization
U EUR

Num

Description

Number
Acquisition
of years
value
of use
2

Buildings
Equipment
TOTAL

10.000
1.800

YEAR OF PROJECT LIFE

40
10

250
180
430

250
180
430

The total
value at the
end of the
project
7=2-(4+5+6)

250
180
430

9.250
1.260
10.510

8.3.4. SALARIES- BY LEVEL OF QUALIFICATIONS

Num

Description

0
Year
(investments)

HSD (High school degree)

Salaries without taxes
Taxses
Total

0
0
0

U EUR
YEAR OF PROJECT LIFE
1

4.763
4.763
3.339
8.102

5.002
5.002
3.651
8.653

5.252
5.252
3.834
9.086

8.3.6. NON-MATERIAL COSTS

Num

Description

0
Year
(investments)

1
2
3
4

Sales and marketing

T ransport costs
Other services
Other costs
TOTAL

U EUR
YEAR OF PROJECT LIFE
1

300
1.000
500
500
2.300

300
1.000
500
500
2.300

300
1.000
500
500
2.300

0
8.3.5. INCOME STATEMENT

U EUR
YEAR OF PROJECT LIFE

Num

Description

0
Year

47.748
39.966
31.664
200
8.102
7.781
2.300
300
2.000
5.481
430
430
0
5.051
505
4.546

58.343
48.053
39.200
200
8.653
10.290
2.300
300
2.000
7.990
430
430
0
7.560
756
6.804

71.340
57.146
47.860
200
9.086
14.194
2.300
300
2.000
11.894
430
430
0
11.464
1.146
10.318

1
2
a
b
c
3
4
a
b
5
6
a
b
7
8
9

Revenue from sales

Direct costs (a + b + c)
0
Basic material costs
0
Energy
0
Salaries
0
GROSS PROFIT (1-2)
0
Operating costs (a+b)
0
Sales and marketing*
General administrative expenses *
NET OPERATING PROFIT (4-5)
0
Other costs (a+b)
0
Amortization
Interest
0
NET PROFIT BEFORE TAX (5-6)
0
Income tax (10% x 7) 8.5. CALCULATION OF WORKING CAPITAL
NET PROFIT / LOSS (7-8)
0

Num

Type of working capital

annual quantity

Days of
binding

1
2
3
4
A
5
6
7
B
C

Inventories of work in progress

Inventories
Claims
Gyro account
Need working capital ( 1 to 5)
Suppliers
Amortization
Salaries
Sources from operations (od 6 do 9)
Investment in working capital (A-B)

Coefficient
4=360/3

U EUR
Need working
capital
5=2/4

57.146
57.146
71.340
71.340

7
7
1
1

51
51
360
360

47.860
430
9.086

7
360
30

51
1
12

1.111
1.111
198
198
2.619
931
430
757
2.118
501

8.7.CASH FLOW
U EUR
YEAR OF PROJECT LIFE

Num.

Description

0
Year

0
0

47.748
47.748

58.343
58.343

71.340
71.340

12.801
12.801
12.300
501
0
0
-12.801

42.771

51.109

60.592

42.266
505
4.976

50.353
756
7.234

59.446
1.146
10.748

I
1
3
a
b
II
4
a
b
5
6
III

TOTAL INFLOW
Total income
The rest of the project value (a+b)
Fixed assets
Current assets
TOTAL CASH
Investments (a+b)
Fixed assets
Current assets
Operating costs
Income taxes
NET INFLOW (I-II)

Assessment revenue mechanism

8.8. TIME OF RETURN OF INVESTMENT ASSETS

YEAR OF
PROJECT
LIFE
0

0
1
2
3

Net revenues
Year amount

Cumulative (Uncovered part of the investment)

-12.801
4.976
7.234
10.748

-12.801
-7.825
-591
10.157

8.9. NET PRESENT VALUE

U EUR
Num

Description

0
Year
(investments)

-12.801

4.976

7.234

10.748

8,000%
1,0000

8,000%
0,9259

8,000%
0,8573

8,000%
0,7938

-12.801

4.607

6.202

8.532

1
2
3
4

Net proceeds from the

cash flow
Discount rate
Discount factor
T he present value of net
receipts

Cumulative
sum (2-5)
6

19.341

Net present value

(cumulative 2-5)

6.541

Relative net present value

(cumulative columns 3-5:
column 2)

1,511

8.10. Internal Rate of Return

U EUR
Num
0

1
2
3
4
5
6
7

Description

0
Year
(investments)

Cumulative
sum (2-5)

Net proceeds from the cash

flow
Discount rate at which the
NPV is negative
Discount factor
The present value of net
receipts negative
Discount rate at which the
NPV is positive
Discount factor
The present value of net
receipts positive
Internal Rate of Return =

-12.801

4.976

7.234

10.748

10.157

31%

31%

31%

31%

31%

1 0,763527804 0,582975 0,445117

-12.801

3.799

4.217

4.784

31%

31%

31%

31%

1 0,763521974 0,582966 0,445107

-12.801

3.799
30,97%

4.217

4.784