Aileen Grace Delima February 15, 2008

AH 3 – Section L ____min.____sec.

‘Pharm Animals’: Much Harm for Little Benefits

TOPIC: ‘Pharm’ animals have much harm for little benefits

SPECIFIC SPEECH PURPOSE: To persuade the students to believe that there is much harm for
little benefits in ‘pharm’ animals.

I. Attention Step
A. “Do you know why people fear of DNA? because criminals always leave it at the
scene of a crime” said by Stephen Rogers, a Monsanto scientist.
1. One project which has gained considerable momentum is ‘pharming’ of
animals.
2. There were problems, of course, as there would be in any new technology.

II. Need Step

A. Pharming is a combination of farming and "pharmaceutical".
1. In 1990, ‘Tracy’ the transgenic sheep that secreted huge quantities of human
protein, alpha-antitrypsin, in its milk was produced.

III. Satisfaction Step

A. ‘Pharm’ animals for xenotransplantation are very inefficient and the rate of success is
very low.
1. Transgenic instability is the major problem.
2. Many embryos have to be manipulated and discarded.
3. The good this programme can bring is extremely limited.
B. There are at least two ways to consider in the ‘pharming’ of animals.
1. Ethical concern regarding animal’s welfare is important.
2. Safety is a major thing to consider.

III. Visualization Step

A. The hazards involved, however, far outweigh any potential benefits.

IV. Action Step

A. These projects ought not to be allowed to continue without a full public review.
1. This is a way to prevent exploitation and abuse of animals.
2. It would also educate the public about moral interests on this technology.
3. Our choice as consumers, also, is not limited.
BIBLIOGRAPHY:

Animal-Lib.Org. 2006. Genetic Engineering: Pharm Animals. <http://www.animal-

lib.org.au/subjects/subjects/genetic-engineering.htm> date accessed 13 February
2008.

HO, M.W. 1998.Genetic Engineering; Dream or Nightmare? The Brave New World of
Bad Science and Big Business. Gateway Books, U.K. pp. 169-182.

LIMBRECHT, B. 2001. Dinner at the New Gene Café: How genetic engineering is
changing what we eat, how we live, and the global politics of food. Thomas
Dunne Books, U.S.A. p.3

MARCINA.F.L. 2000. Scientific Integrity: An Introduction text with cases. 2nd ed. 2000.
American Society for Microbiology Press. Washington, D.C. USA. pp. 103-104.

SVOBODA, E. February 14, 2008. Pharm Animals crank out drugs. <
http://www.wired.com/medtech/health/news/2007/02/72708> date accessed 14
February 2008.

WIKIPEDIA. January 20, 2008. “Pharming (genetics)”.

<http://en.wikipedia.org/wiki/Pharming_ (genetics)> date accessed 13 February
2008.
 AUDIENCE AND OCCASION ANALYSIS

I. Title : ‘Pharm’ Animals: Much Harm for Little Benefits

II. Subject : ‘Pharm’ animals have much harm for little benefits

III. Gneneral Purpose : To persuade

IV. Specific Purpose : To persuade the students to believe that there is much harm for little
benefits in ‘pharm’ animals.

V. Specific Audience : The instructor in AH 3 plus the 34 student majoring in different

courses taking AH 3.

VI. Analysis of Occasion

A. Nature : Public Address, a required project in AH 3

B. Prevailing rules : A time limit of 3 to 5 minutes for every speech delivered by each
student. Semi-formal attire is required.
C. Precedents and Consequences : Speech will be delivered at 11:30 to 1:00 in the
afternoon. This time is very conducive to dreaming about lunch.
D. Physical Environment : Class will meet at AVR. Seats are arranged in classroom
style, speaker in front of students seated side by side in rows.

VII. Analysis of the Audience

A. Composition
1. Size : 34 students plus one teacher
2. Age : Students are in their late teens and early twenties.
3. Sex : 10 males and 25 females
4. Occupation : One AH 3 teacher and the rest are college students
5. Education : The teacher is a MA in Speech Communication graduate; there
are students; 2 BSCS; 4 BSAM; 1 BSA; BACA; 3 BSFT; 12 BSABE; 3
BAE; and 4 BSB. Twenty-five are freshmen, one sophomore, one junior
and seven seniors.

B. Knowledge of the Subject

1. All the listeners are aware of genetic engineering biotechnology.

C. Beliefs, attitudes and values

1. Most of the students are inclined to science and are familiar to genetic
engineering biotechnology.
2. Some of the students have an impression of it as being technical and do not
take it as an important matter that’s happening today.
 D. Attitude toward the speaker : Many people are not aware of the implications of
‘pharming’ animals for xenotransplantation.

E. Attitude toward the subject : Many people find ‘pharming’ animals as new and
interesting biotechnology.

F. Attitude toward the speech purpose : Most of them may not be easily persuaded since
they find it very technical and scientific to think about.

VIII. Proposed Adaptation to Audience and Occasion

1. Keep the atmosphere lively and interesting.
2. Define the terms used in the most specific manner before plunging into details.
3. Give credible examples that are familiar to them.
4. Convince them that there is much harm for little benefits in ‘pharming animals’.