Professional Documents
Culture Documents
Chris Benisek
thing that the audience will be able to see, such as the Warner Bro’s logo in 300
which is styles in to look tarnished in the style of a battered golden shield, which from
watching the film links in with various points in the narrative. As well as this fonts
and styles of the writing are used for example in Sweeney Todd The Demon Barber of
Fleet Street where the title is written in a serif font, which resembles a blade. This
style tends to be used in genres such as horrors, particularly slashers. Fonts can also
be used to portray the setting, as the time frame the trailer has to work in is only a few
minutes. In the Hangover they have the titles appear in a font that resembles neon
lights which with the accents of the characters helps to anchor the setting (in this case
Las Vegas). However audio is just as important as visual in terms of codes and
conventions that are found in trailers. Non-diegetic music tends to kick in before the
clip to help anchor the genre of the film, e.g. in a comedy the music will be bubbly,
light hearted and with the use of modern day instruments such as electric guitars.
Where as in a horror there will be long drawn out strings used to create tension and
increase the heart beat. So a soundtrack is used to set the pace of the trailer depending
on what is in the frame and the genre of the clip. Voiceovers are also used in trailers
to dictate what is going on throughout, if the audience is unaware of what is going on.
Stereotypically a deep male voice is used to create a higher sense of excitement to the
trailer, and if we were to apply the conutation test with the voice over being female it
wouldn’t have the same affect if the trailer were advertising a high octane action
movie. But would suit a romantic comedy perfectly.
Overall with all of these techniques, trailers are to be distributed on a large scale and
are aimed to appeal to a mainstream market. With there large financial backing, you
find that there are various other forms of media to go along side the trailer for
example a poster or a branch of products to go along side. Also they can advertise
with various media forms using new and old media such as the use of the internet via
social networking sites, You Tube and more traditional forms such as on the side of
buses.
Where as Short Films tend to be, on a whole in contrast with trailers. With the
examples that I have viewed many points can be seen to reoccur throughout. To start
with they are much more low key, in the few examples I watched no character names
were boasted throughout the clip and instead are left until the end of the clip or not
included at all. This is because the cast isn’t well known enough to include and
wouldn’t help to improve viewings if they were included. Which shows that overall
short films tend to be based on a low budget, which can be outlined by various points
including my previous statement. The lack of/or low quality CGI represents that the
film wont be based around a large budget and the use of a continuous setting for
example in the black hole, where its constantly set in an office gives the impression
money hasn’t be shelled out on expensive locations. Also to reiterate my point around
the cast there tends to only be one main protagonist in a short film where as in a trailer
it will include several in the time allotted and in certain cases of short films this will
be the only character throughout.
One feature that is crucial to a trailer, the certification isn’t allotted to a short film as it
wont be distributed so if I were to produce a short film I wouldn’t really have to
worry about working with in constraints. I feel the main reason for the not including
this that short films never go into production and are distributed in a different way to
film trailers, as they are associated with Indie film companies, which don’t tend to be
mentioned during the clip either and if they are no diegetic style is applied. Using
Codes and Conventions etc.. Chris Benisek
cheaper more direct methods to target their audiences such as specialist sites where
independent film makes can upload there creations and broadcast them for free to a
large audience via the web. Using such sites as You Tube , Future Shots and social
networking sites. Also these short films can be screened at film festivals, which helps
them, become known.
However in terms of music, they tend to be vary similar in the way that it is
used, in terms of gaining a reaction. Such as in the black hole, where various inserts
of over emphasized non-diegetic sounds are included to build up tension into the
sequence. This is also the case with camera shots ,angles and framing, as the sequence
will need to remain interesting throughout its entire length. With useful methods such
as elliptical editing which was used again in the black hole to show cuts in time.
Semiotics also occur, in the sense of inter textual references, and most importantly
narrative enigma as most of these small-scale productions end on a cliffhanger,
perhaps to give scope for a feature film.
Yet originality is what seems to out crop in every single short film that I have viewed.
The way short films are presented are much more original and creative than full-
length film trailers, using less traditional methods to produce a film such as flash
animation. Which was used to create a film distributed by future shots called ‘I love
death’.
Quality of the production is quite a striking convention that is portrayed as in short
films it tends to be grittier instead of glossy and uses creativity and flair to gain and
audience instead of an A-list cast. The narratives are also very original and in a way
quite strange and out there, which I see due to the fact that short films are created by
people who aren’t in the business for personal gain. Instead they produce films for
enjoyment and not for profit.