THE PANDORA INTERNET RADIO EXPERIENCE

Greg Bem MLIS Candidate LIS 568 : EXERCISE THREE : THE FUTURE Winter 2014

ITS ME, GREG BEM. HELLO!

http://absolutelylearning.com/wp-content/uploads/2014/02/arcs.jpg

ATTENTION
RELEVANCE CONFIDENCE SATISFACTION
http://www.flickr.com/photos/nationaalarchief/4192748677/

LETS MAKE THIS EASY.

RADIO, MUSIC, AND ENJOYMENT: A PERSONAL HISTORY.

HOOK QUESTIONS
WHAT IS YOUR PERSONAL HISTORY WITH RADIO? HOW DO YOU LISTEN TO MUSIC TODAY?

WHICH PLATFORMS FOR MUSIC ARE YOUR FAVORITE?

THIS

PRESENTATION

MUSIC TECHNOLOGY DESIGN

http://www.huffingtonpost.com/2013/09/18/pandora-ipad-app-logo_n_3945242.html

NO PANDORA IN CAMBODIA

HOOK QUESTIONS
WHAT TECHNOLOGY DO YOU HAVE ACCESS TO RIGHT NOW? HOW MANY OPTIONS FOR MUSIC DO YOU HAVE?

WHAT RESTRICTIONS TECHNOLOGICAL/MEDIA ARE IN PLACE?

PLATFORMS FOR MUSIC IN THE 21ST CENTURY

THE OMS (ZERVAS & ALEXANDRAKI, 2013)

The functionalities offered in current Online Music Services (OMSs) range from providing instant access to specific music sources, or structured information of interest, to serving less common needs such as identifying a song played in a music club or predicting the market potential of songs to be released.

 Some

ONLINE MUSIC SERVICE (OMS) Providers Pandora iTunes Last.FM

Grooveshark Spotify Soundcloud Google Others

Play

WHICH OMS DO YOU IDENTIFY WITH, AND WHY?

WHAT IS PANDORA?
With Pandora you can explore this vast trove of music to your heart's content. Just drop the name of one of your favorite songs, artists or genres into Pandora and let the Music Genome Project go. It will quickly scan its entire world of analyzed music, almost a century of popular recordings - new and old, well known and completely obscure - to find songs with interesting musical similarities to your choice. Then sit back and enjoy as it creates a listening experience full of current and soon-to-be favorite songs for you. http://www.pandora.com/about

RECOMMENDATION SYSTEMS: YOUR PREFERENCE

CONTENT VERSUS COLLABORATIVE RECOMMENDATION SYSTEMS (CATALTEPE & ALTINEL, 2008)

Collaborative

based: take as input the users ratings and generate recommendations based on items selected by users who previously selected similar items. based: use similarities of extracted features of items, in order to come up with recommendations.

Content

HOOK QUESTIONS
WHAT IS AN EXAMPLE OF COLLABORATIVE RECOMMENDATION? WHAT IS AN EXAMPLE OF CONTENT RECOMMENDATION?

HOOK EXAMPLES
COLLABORATIVE: GOOGLE PLAY CONTENT: PANDORA NOTE: OVERLAP!!

METADATA: DATA ABOUT DATA

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SIMPLE METADATA SCHEMA

HOOK QUESTIONS
WHEN IT COMES TO ACCESSING, ORGANIZING, AND PLAYING DIGITAL SONGS ON A COMPUTER OR OTHER DEVICE, WHAT INFORMATION IS VALUABLE TO YOU? DO CERTAIN METADATA TAKE PRECEDENCE OVER OTHER METADATA?

song-id
genre songname songartist songalbum

access

EXAMPLE: SIMPLE METADATA SCHEMA FOR MUSIC

The system analyzes 400 musical attributes, or "genes," such as gender of lead vocalist, time signature, and level of distortion on the electric guitar, in order to find recommendations. Each song is represented by a vector, or a list of attributes. Rock and pop songs have 150 genes, rap songs have 350, and jazz songs have approximately 400. Other genres, such as world and classical music, have between 300 and 500 genes. The system uses algorithms to generate lists of songs with similar vectors. Morell, 2009

PANDORA IS COMPLEX. LIKE US.

HOOK QUESTIONS: FUTURE

WHAT DOES METADATA NOT TELL US ABOUT MUSIC?
HOW WILL OMS SERVICES EVOLVE?

SEND AN EMAIL AND LEAVE A COMMENT! GBEM419@UW.EDU

THANKS FOR WATCHING!