GE matrix Business strength

Weights Rating

Value

Explanation In 2011, the market share Samsung is leading the TV market with a 20% share, LG is second with 13% and Sony is third with 9%.

Market share

.26

1.04

(http://www.flatpanelshd.com/news.php?subaction=showfull&id=1329393118)

Customer satisfaction

(2007), LG Electronics has been consistently striving to improve and strengthen its VOC system for quickly identifying customer wants and needs. Every year, LGE collects over 190,000 comments and suggestions from worldwide customers through diverse contact channels THE BLOG and social networking sites such as Facebook and Twitter. (2007), LGEs top executives, including CEO, are taking time to review recorded conversations between customer service representatives and callers in top management meetings, all part of LGs effort to improve VOC intelligence and help the companys top executives identify customer needs and fasttrack them into product planning, marketing and services.

.28

1.12

(http://www.lg.com/global/sustainability/customer/co
nsumer-satisfaction-and-after-sales-service)

Product quality

The LG Laser TV combines outstanding giant-screen picture quality and premium features to create a unique theater-like experience at home. With 1080p Full HD resolution and 150 nit brightness, it renders vivid and crisp images that will pop, even in a lighter environment. .24 4 0.96 (http://www.cnbc.com/id/100579043)

The products and services of LG Electronics Company can be categorized into the following types: Televisions, Audio Equipments, Video Equipment, Security Devices (Recording Systems), (Network Cameras), Home Appliances: (Cooking Appliances, Washing Machines, Vacuum Cleaners), Computer Products, Mobile Phones, Home Network: LG HomNet Solution. Proving that LG produce many products to meet trend of market. And it can be said that with diversity of product line, also show ability to compete with other competitors. (http://finance.mapsofworld.com/company/electronicsappliances/lg.html)

Product line

.22

0.66 3.52

Market attractiveness Samsung has also done well in LCD and LED TV sales up until the third quarter, claiming a market share of 26.6 per cent. It was followed by Vizio, which took up 13.3 per cent of the market, LG Electronics (9.6 per cent), Sharp (8.5 per cent) and Sony (6.0 per cent). 0.23 4 0.92 (http://www.asianewsnet.net/news-38727.html) Profit margin of its TV business declined for a second straight quarter to 0.3 percent from 0.8 percent in the previous quarter and 5.7 percent in the second quarter. Profit margin 0.25 3 0.75 (http://www.reuters.com/article/2013/01/30/uslgelectronics-earnings-idUSBRE90T06Q20130130) Since 2007, LG Electronics has been an active supporter of the US EPA Plug-in to eCycling program. This program, which is part of LG Electronics' strategy to encourage the voluntary take-back and recycling of TVs, mobile phones, and PCs, is operated on the basis of the self-collection and recycling programs. (http://www.lg.com/global/sustainability/environment/t ake-back-recycling/global-network-north-america)

Size

Social attitudes & trends

0.28

1.12

The target is about 10 percentage points higher than projected growth in the global flat-screen TV market. (http://www.bloomberg.com/news/2013-02-14/lgelectronics-plans-to-boost-flat-screen-tv-sales-15-thisyear.html) Market Researcher DisplaySearch has reported latest global flat TV sales. The top 5 flat (LCD and Plasma) TV vendors are per DisplaySearch are Samsung, LG, Sony, Sharp, and Panasonic. Types of competitors (http://www.eeherald.com/section/news/onws201211210 0.1 3 0.3 3.51
3.html)

Market growth rate

0.14

0.42

Business Unit Strength

HIGH MEDIUM LOW

Market Attractiveness index

HIGH

Attractivenes s Overall

MEDIUM

LOW

Medium