20140303

ARO / MMX
3 ARO / MMX 2013

IX Survey
18

2014 03 03

I
X

ARO / MMX
2013

2014 03 03

2013

A
R
O

(iPhone 5s/5cSamsung Galaxy S4Nexus 5iPad AirGoogle GlassPS4Xbox One

)(iOS 7Candy Crush3D)(BitcoinVine

)2013

2014 03 03

2013

2013

-
-

A
R
O

2014 03 03

comScore Media MetrixARO2013

2013

2013
2013121190
111830.6%
126170
50.61647000
2532900
1,3842,1281

2014 03 03

A
R
O

comScore Media MetrixARO2013 12

2013

201315-24
45-5455()

A
R
O

2014 03 03

comScore Media MetrixARO2013

2013

A
R
O

2014 03 03

comScore Media MetrixARO2013

2013

2013

2013
2013 2013
2013
()
(000)
(000)

(u) Portals
(U) News/Information General
News

(u)

11,635.0

98.0%

4,399

5,978

(U) -

11,352.9

95.6%

1,637

1,875

Search/Navigation

10,934.9

92.1%

513

1,113

Entertainment - Multimedia
(u) Directories/Resources Reference

10,903.8

91.8%

1,435

1,151

(u) /-

10,421.4

87.8%

229

281

Social Media - Social Networking

10,324.7

87.0%

3,969

5,195

Social Media - Blogs

10,268.2

86.5%

206

374

(u) Services - e-mail

(u) -

9,652.4

81.3%

808

793

(u) Entertainment - News

(u) Business/Finance News/Research

(u) -

8,041.6

67.7%

178

209

(u) -

6,762.7

57.0%

380

658

Retail - Comparison Shopping

6,603.9

55.6%

126

255

Auctions

6,041.6

50.9%

352

764

Services - Discussion/Chat

-/

5,918.2

49.8%

269

562

Telecommunications

5,442.3

45.8%

90

154

(u) Entertainment - Movies

(u) -

5,286.6

44.5%

69

122

2014 03 03

comScore Media MetrixARO2013

A
R
O

2013

2013
20131163.5
98%/95.6%92.1%
1/4

A
R
O

2014 03 03

comScore Media MetrixARO2013

2013

2013
2013
95.6%-
Yahoo!MSN
UDN
NOWnews

2014 03 03

2013
4(Google SitesYouTubeYahoo
SitesFacebookLogon
)
Google SitesFacebookETtoday
Facebook

121

comScore Media MetrixARO2013

A
R
O

2013

2013
201387%

PC

1/4

A
R
O

Facebook
50%8
12
Google+Twitter
Facebook

2014 03 03

comScore Media MetrixARO2013

2013

2013

2013 2013 2013 2013

(000)

[P](u) Yahoo Sites *

Yahoo*

11,403.7

96.1%

350

473

[P] Google Sites

Google

10,344.7

87.1%

192

223

[P] Facebook

Facebook

9,317.9

78.5%

395

509

[P](u) Microsoft Sites *

MSN

7,690.2

64.8%

28

24

[P](U) YAM.COM

yam

6,396.6

53.9%

11

[P] PIXNET

5,584.9

47.0%

10

18

[P](u) UDN Group

udn

5,552.4

46.8%

14

19

[P] Chunghwa Telecom

Xuite

4,990.3

42.0%

15

24

4,785.5

40.3%

23

31

4,245.7

35.8%

23

27

Baidu
[P] Baidu.com Inc.
[P](U) Next Media Interactive
Ltd.

[P] Wikimedia Foundation

Wikipedia
Sites
ETtoday
[P](U) EMI Group

2013Yahoo
96%
Google SitesFacebook

Facebook

40%

1comScore(UDM)
4,011.4

33.8%

11

15

UuU

3,784.7

31.9%

21

16

UDMuUDM
*/()

[P] PChome Online

3,310.6

27.9%

12

30

[P] PPStream, Inc.

[P] Oneup Network
Corporation

PPS

3,283.5

27.7%

3,083.8

26.0%

51

81

2014 03 03

PPStream, Inc.PPStream P2P

Microsoft SitesYahoo! Site &
Google Sites

comScore Media MetrixARO2013

A
R
O

2013

2013

YouTube
VimeoMV

201312
1,002
84.2%
1976

2014 03 03

201312
25-34
15-241/4
2472

A
R
O

comScore Video MetrixARO2013

2013

1.5
15-2425-34

2014 03 03

A
R
O

comScore Video MetrixARO2013

2013

2013

2013 2013 2013

()
(000)

2013
(000)

2013
YouTube
YahooScreen

[P](u) Google Sites

93.2%

2,924.2

640,849.4

7,690,192.9

[P](u) Yahoo Sites

84.3%

339.0

62,481.6

749,779.6

[P] Facebook
[P](U) Warner Music (w/ history)

41.5%

81.4

36,988.1

443,856.7

30.0%

75.7

25,915.6

310,986.6

[P](U) Viacom Digital

25.2%

59.3

20,120.8

241,450.0 1[P](U) Youku & Tudou [P](U) Maker Studios

[P](U) Youku & Tudou &

23.2%

185.4

23,114.6

254,260.4

[P](U) VEVO

21.5%

87.3

32,251.2

387,013.9

[P] Chunghwa Telecom

20.9%

100.5

12,375.1

148,500.8

[P](U) Dailymotion

15.4%

346.1

64,736.8

776,841.4

[P](U) Maker Studios Inc.

[P](U) Twitch & Justin.tv Media
Network

14.6%

32.3

11,206.7

33,620.0

14.4%

491.0

101,371.9

1,216,462.2

[P] FUNSHION.COM
[P] Next Media Interactive Ltd.

13.4%

28.1

28,699.9

344,398.6

11.3%

15.8

8,623.2

103,477.8

[P](U) ZEFR

11.2%

10.2

4,128.4

12,385.3

7.9%

14.2

2,385.2

28,622.5

[P] Vimeo

2014 03 03

Inc. [P](U) ZEFR

2 [C](U) TWITCH.TV[P] JUSTIN.TV2013

7[P](U) Twitch & Justin.tv Media Network
20131-6[P](U) Twitch &
Justin.tv Media NetworkAudience
Duplication[C](U) TWITCH.TV[P] JUSTIN.TV

3[C](U) Warner Music201310[P](U)

Viacom Digital[P](U) Warner
Music [P](U) Viacom Digital 2013Q4

4/(with history)
/comScore
Dictionary/

comScore Video MetrixARO2013

A
R
O

2013

2013YouTube Partners
YouTube Partner Channel

2013 2013 2013 2013

()
(000)
(000)

[M](U) Warner Music @ YouTube

(w/ history)

30.0%

75.7

25915.5

310985.9

[C](U) bin music @ YouTube

26.6%

72.0

24141.7

289700.9

[C](U) SonyBMG @ YouTube

Sony BMG

26.1%

40.3

14358.1

172297.3

[C](U) ctitv @ YouTube

25.9%

63.7

16968.9

203627.3

[C](U) UMG @ YouTube

Universal Music Group

25.3%

32.0

12122.2

145466.0

[C](U) rock music @ YouTube

21.8%

53.3

18065.9

216790.4

[M](U) VEVO @ YouTube

VEVO

21.5%

87.3

32245.3

386944.0

[C](U) sanlih @ YouTube

19.8%

50.6

14285.2

171422.0

[C](U) linfair records @ YouTube

Full Screen
(NMANews)

18.2%

42.8

14239.4

170873.2

17.8%

19.3

7268.4

87220.9

ZEFR

15.9%

12.4

5333.2

63998.7

[C](U) nagootv @ YouTube

Nagootv

15.8%

21.8

7562.8

90753.1

[C](U) HIMservice @ YouTube

[M](U) Maker Studios Inc. @
YouTube (w/ history)

15.8%

35.5

11436.3

137235.3

Maker Studios

JVR Music International

15.6%

22.6

8546.2

102554.7

14.7%

30.8

10359.0

124308.0

[C](U) Fullscreen @ YouTube

[M](U) ZEFR @ YouTube (w/
history)

[C](U) jvr @ YouTube

2014 03 03

YouTube

AR
O
MV

YouTube

Partner Channels
2013
15

MV

Full Screen

comScore Video MetrixARO2013

IX

2014 03 03

I
X

App

20126
29713,28320131233198,10620141
3025 2,690

2014 03 03

Key Findings

201248.1%

2014

86.9%

(38.6%)
(24.8%)(15.4%)

HTC Samsung
Sony EricssonApple

2014App/
(57.3%)(46.%)//
(44.4%)

2014

45%
36.2%

(82.4%)
(52.1%)(25.8%)
(73.3%)
(51.6%)

//

2014 03 03

I
X

2012
48.1%86.9%
24
30-34

2014 03 03

I
X

HTC
Samsung Sony Ericsson
Apple (13.1%)
Sony Ericsson(15%)
iPhone

Apple

HTC Samsung
Apple
Sony EricssonAsus LG

2014 03 03

I
X

WIFI

2014 03 03

I
X

/
/

Sony Ericsson
Apple
Samsung
HTC
/

2014 03 03

I
X

(38.6%)

(24.8%)25-29

(15.4%)
19

2014 03 03

I
X

App
App

App
/(57.3%)34
Apple

(46.%)App34
AcerLG Apple

//(44.4%)
29ASUS

2014 03 03

I
X

(82.4%)
(52.1%)
2430-34
(25.8%)
35-39

(73.3%)
19
(51.6%)25-29

2014 03 03

I
X

(86.9%) 243034
HTC Samsung
Sony EricssonApple

9
WIFI
//

2014 03 03

I
X

(IX Survey)

CyberPanel
12

2014 03 03

2014

49.9%

49.8%

49.8%

50.1%

50.2%

50.2%

19

14.3%

13.9%

2.6%

20-24

7.6%

7.6%

12.2%

25-29

8.2%

7.9%

19.1%

2013/01/23~2013/03/19
N=8,106
95%1.09%
20132

2014/01/302014/02/05
N=2,690
95%1.97%
20141

2013

2012/06/29~2012/07/01
N=3,283
95%1.71%
20125

2012

30-34

9.6%

9.6%

22.6%

35-39

8.7%

8.8%

19.4%

40

51.6%

52.2%

24.1%

44.9%

45.0%

52.0%

26.4%

26.4%

20.3%

28.7%

28.6%

27.7%

I
X

m
c

marcom@insightxplorer.com
(02) 2368-2300